One second website

I came across this great way of thinking on drawar.com:

What if you knew you only had one second to make an impression though? Would you completely change your approach to design? It would definitely change mine and maybe that is how we should be thinking.

People actually make up their minds about the quality of a website in considerably less than one second. It therefore makes a lot of sense to get into the ‘one second website’ mode of thinking.

  • http://www.EMCAdvertising.com Troy Vera

    Engaging and provoking someone is a challenge for magazine cover designers as well. I try to use clever CTAs high up on the screen (for noobs, in common jargon “above the fold”) to slow someone’s visit. 

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