When it comes to colour, test | Boagworld - Web & Digital Advice

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Paul Boag Posted by: Paul Boag On Tuesday, 7th February, 2012

When it comes to colour, test

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Colour is not something I have spoken about before on my daily audio tips. However it is something I have blogged about in the past.

Colour is an amazingly controversial subjects and the causes many design projects to be delayed. The reason for this is that colour is so subjective. Our opinions about colour can be influenced by things such as:

  • Childhood experiences.
  • Cultural influences.
  • How we physically perceive colour.
  • The medium through which we are viewing colour.

In this audio tip I share some ways to deal with colour. I mention subjects like:

Making decisions about colour needs to be more than a personal opinion. Good colour choices are based on solid theory or/and tested thoroughly with the chosen target audience.

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