Comments on: When it comes to colour, test http://boagworld.com/design/when-it-comes-to-colour-test/?utm_source=rss&utm_medium=rss&utm_campaign=when-it-comes-to-colour-test Advice on web design and digital strategy from Paul Boag Wed, 12 Jun 2013 15:10:00 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Chris Cowley http://boagworld.com/design/when-it-comes-to-colour-test/#comment-9481 Chris Cowley Tue, 07 Feb 2012 15:59:00 +0000 http://boagworld.com/?p=7376#comment-9481 An interesting thing the company I work for discovered is that there are geographic differences in coloUr  perception. We found that a video restoration box we make was being heavily critisized in Japan. This was inspite of it being generally regarded as the best-of-breed (and suitable expensive) in Europe and America.

It turned out that in Japan, there is a tendancy for people to see things with what we (in Europe) would call a yellow tint. To them, we see everything with a slight blue tint.

]]> By: Jonathan Chacko http://boagworld.com/design/when-it-comes-to-colour-test/#comment-9480 Jonathan Chacko Tue, 07 Feb 2012 15:07:00 +0000 http://boagworld.com/?p=7376#comment-9480 Thanks for sharing on this topic. The color (from America) of a design so often effects how people understand the layout of a design.

After testing a particular layout and being sure that the layout was exactly right, our team decided to change the color scheme up a bit. Once we showed the design with the new color scheme to that other half of our team, there was immediate uproar. “Why did you change everything?” or “This new design will be harder for the user to click through.”

Nothing had changed aside from the colors. 
I’ll look into your recommendations. 

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