Nothing is more frustrating than stubborn management entangled in dated workflows and inefficient processes. That’s why I wrote Digital Adaptation, a new practical book on how to help senior management understand the Web and adapt the business, culture, team structure and workflows accordingly. No fluff, no theory — just techniques and strategies that worked in practice, and showed results.

The presentation below will highlight some of the key themes in my book. It will help traditional businesses and organisations overcome their legacy, and help plant the seeds of change with very little power. If you do want to finally see changes happening, this is the book and presentation for you.

Buy the book for $24 (Print + ebook)

or get just the ebook for $12.