Convincing management of the need for organisational change is hard. This manifesto is perfect for showing them what needs to happen.
As web professionals we know that our organisations need to change if they are going to embrace the digital world we live in. But, convincing management is tough.
It would be great if we could get them to read a book like Digital Adaptation. But, that isn’t going to happen. Digital is just not high enough on their agenda.
Heck, even getting them to watch the 20 minute video is a challenge!
But, what about an attractively designed 16 page manifesto consisting of less than 1000 words? They might just read that.
Download the manifesto PDF format (10mb)