Looking for office space? Headscape has space free at the Barn again.
‘Marketing’ archive
Consultancy clinic twitter competition
-
Posted in Marketing, News on the 05-06-2009 | 4 Comments
Win a 30 minute consultancy clinic conversation with me worth £54.
Tips for a transformed twitter
-
Posted in Marketing on the 03-02-2009 | 5 Comments
With everybody from Britney to Obama now on Twitter it is safe to say the social networking platform has gone mainstream. But what does this mean for the service and how can we as website owners use it?
Comment spammers – Stop wasting your time
-
Posted in Marketing on the 31-01-2009 | 23 Comments
So you want to drive traffic using comment posting? Well, there is a right way and a wrong way.
Becoming number one on Google
-
Posted in Marketing on the 14-01-2009 | 11 Comments
‘Become number one on Google’ – The dream of every website owner and titles like that grab people’s attention. What can you do to help achieve that dream without resorting to black hat techniques?
The stickiness of community
-
Posted in Marketing on the 29-11-2008 | 2 Comments
For many, the Holy Grail of a successful website is ‘stickiness’. How do I keep users coming back for more?
Don’t get blacklisted by Google
-
Posted in Marketing on the 25-09-2008 | 12 Comments
There are so many SEO companies and so much advice about how to get ranked highly on Google. How can you tell the good from the bad?
Website feedback mechanisms
-
Posted in Marketing on the 11-06-2007 | Comments Off
For many businesses a website is a lead generation tool. However, although a lot of thought is put into the website itself, very little is put into the gathering of the leads that result from the website.
Windows Live focuses on Web Feeds
-
Posted in Marketing on the 02-11-2005 | 7 Comments
If I have told you once, I have told you a hundred times… get a web feed (RSS) on your website! Microsoft has just launched Windows Live, and at the heart of it lies the humble RSS feed.
Solid up-to-date Search engine advice
-
Posted in Marketing on the 19-10-2005 | Comments Off
There is a lot of out of date advice online regarding search engine optimisation. However, there are some underlying principles that remain true.
Report on RSS penetration
-
Posted in Marketing on the 09-10-2005 | 7 Comments
Yahoo has published the first comprehensive research into RSS take-up. The results have made me reconsider how I present RSS feeds to the end user.
Fact: Users take their time purchasing
-
Posted in Marketing on the 07-09-2005 | Comments Off
There is nothing like cold hard facts. For years, most of us that work with ecommerce sites have known that users do not always purchase on their first visit. Now we have the facts to back it up… enter clever boffin Dr. Alan Rimm-Kaufman.
Getting to know your users
-
Posted in Marketing on the 05-08-2005 | Comments Off
No matter how dedicated you are to producing a user centric website it is all too easy to loose sight of your users needs. One way of keeping them front and centre is to give them a face and a name.
Google Adwords change
-
Posted in Marketing on the 26-07-2005 | Comments Off
As from the 2nd of August, Google will be changing the way Adwords work so if you run a Google Adwords campaign then now is the time to read up on the changes.
RSS web feeds set to explode
-
Posted in Marketing on the 25-06-2005 | 3 Comments
If you do not know what an RSS feed is or if you have not added one to your site then now is the time to act. Microsoft is the latest in a long line to integrate RSS into their product offerings.
UK Search engine landscape
-
Posted in Marketing on the 24-06-2005 | 1 Comment
A report released by Hitwise this week reveals some interesting trends in British online searches.
GPS it and they will come
-
Posted in Marketing on the 16-06-2005 | Comments Off
Have you noticed just how many people have satellite navigation systems in their cars these days? Still more have hand held devices that they use while cycling and walking. The majority of these devices allow users to download or manually enter points of interest. Does your organisation have points of interest people should know about?
Does your email marketing break the law? 10 hints to best practice
-
Posted in Marketing on the 03-11-2004 | Comments Off
I found an excellent resource some time ago addressing the new legislation regarding email marketing. I suddenly remembered it today while listening to a lecture on the subject and thought I might post some information on it here.
Rich Media Advertising and Flash
-
Posted in Marketing on the 27-10-2004 | Comments Off
98.4% of Web users can experience Macromedia Flash content without having to download and install a player. Over 4 million homes now access the web via broadband with 40,000 new ones connecting each week. Rich Media Ads receive 5 times higher click through rates than traditional online ads. With figures like these perhaps it is time I started taking Flash seriously.
Live Chat
-
Posted in Marketing on the 15-09-2004 | 2 Comments
Have you come across live chat yet? It gives the ability to interact with your site visitors in real time on your web site. For a long time this was an expensive luxury but finally things are improving.
Have you looked at Froogle?
-
Posted in Marketing on the 03-09-2004 | Comments Off
If you are selling products on the Web, you are missing the opportunity to sell more if you have not listed your products with Froogle.