Marketing: It’s time for your site to play nicely with social media
A few sharing icons and your latest tweets is not enough to integrate social media with your website. Discover just how much is possible.
Marketing archive
Marketing: When it comes to ecommerce, customer service is crucial
Websites do not exist in isolation. They are apart of the overall business which means they are closely tied into things like the sales process and customer support.
Marketing: What are you going to give your users this Christmas?
It is easy to take your users for granted. That is a dangerous road indeed. Your users can play many roles: They are your paying customers. They can promote your website to others. They ca…
Marketing: It’s time for your site to play nicely with social media
A few sharing icons and your latest tweets is not enough to integrate social media with your website. Discover just how much is possible.
Marketing: When it comes to ecommerce, customer service is crucial
Websites do not exist in isolation. They are apart of the overall business which means they are closely tied into things like the sales process and customer support.
What are you going to give your users this Christmas?
Podcast: Download (Duration: 3:29 — 1.9MB)
It is easy to take your users for granted. That is a dangerous road indeed.
Your users can play many roles:
- They are your paying customers.
- They can promote your website to others.
- They can often provide support to others who are having difficulties with your products or services.
- They can suggest improvements to your offering.
- They are your community that supports you online.
Ultimately without users, your online presence is nothing!
With that in mind, what are you going to do to say thank-you to them this Christmas?
Adding some snow to your site is not a thank-you. A thinly veiled attempt to sell them more by offering a ‘Christmas discount’ is not saying thank-you.
This Christmas really show your users you appreciate them. It will go a long way.
I certainly appreciate the boagworld community. You guys promote my business, enthuse about my writing and help me whenever I ask.
Without you I wouldn’t get to speak around the world, have a successful web design business or get to write books.
With that in mind I would like to give you a present. I would like to give you a PDF version of the Website Owners Manual free of charge. No catch, no hidden benefit to me, just my book… free.
Enjoy and happy Christmas.
Marketing: You're a publisher, start acting like it.
As website owners we put out an increasing amount of content through a variety of mediums. However, are we doing so in a strategic way or are we in danger of alienating our audiences?
Design: Thumbnail based web design?
Google have added an instant preview to its search results that shows a thumbnail of your website. Should this change the way you design?
Marketing: What does your site say about your organisation's personality?
Are users seeing you in the right light? Are they seeing the real you or a phoney persona? In this post I show you how to let your users look behind the corporate facade.
Marketing: Don't reduce your audience to a stereotype
One of the biggest dangers as a web designer or website owner is to stereotype your users and so misjudge their needs and attitudes.
Design: Nudge your users in the right direction
We all want our users to do something. Unfortunately we cannot force them. However, we can give me a nudge in the right direction.
Marketing: Don’t lose perspective for the sake of good search engine placement
Admit it, you want to be number one on Google. We all do. However, if you let it become an obsession it can ruin your site.
Marketing: How not to alienate visitors who just want to talk
Too many websites owners are more concerned with gathering data from their users rather than initiating a dialogue. If your users want to talk to you, don’t make it difficult.
Marketing: Why I don't get SEO
I don’t get why people invest in SEO. I am not trying to start an argument. I just want to explain my doubts so somebody can correct me.
Marketing: Does Google personalised listings affect your ranking?
Google has added a number of tools that allow users to personalise the search results they see. The question is – does this affect how you approach SEO?
Marketing: Google is changing and it will affect your site
Google are never one to rest on their laurels, and the past few months have seen a lot of changes to Google’s search pages that you might have easily missed.
Marketing: How to hire an SEO company
It’s one of the puzzles that each and every company considering Search Engine Optimisation (from an extenal compnay) faces. Basically the question is: How do I know which SEO to choose?
Marketing: Demystifying the "duplicate content penalty"
Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. If your site suff…
Marketing: 10 Harsh Truths About Corporate Blogging
Every company in western civilization seems to have a blog these days. But are they worth it, and why are so many terrible?
Marketing: Consultancy clinic twitter competition
Win a 30 minute consultancy clinic conversation with me worth £54.
Marketing: Tips for a transformed twitter
With everybody from Britney to Obama now on Twitter it is safe to say the social networking platform has gone mainstream. But what does this mean for the service and how can we as website owners use it?
Marketing: Comment spammers – Stop wasting your time
So you want to drive traffic using comment posting? Well, there is a right way and a wrong way.
Marketing: Becoming number one on Google
‘Become number one on Google’ – The dream of every website owner and titles like that grab people’s attention. What can you do to help achieve that dream without resorting to black hat techniques?