Marketing Archive
Website feedback mechanisms
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June 11, 2007 3:43 PM
For many businesses a website is a lead generation tool. However, although a lot of thought is put into the website itself, very little is put into the gathering of the leads that result from the website.
Windows Live focuses on Web Feeds
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November 2, 2005 2:17 PM
If I have told you once, I have told you a hundred times... get a web feed (RSS) on your website! Microsoft has just launched Windows Live, and at the heart of it lies the humble RSS feed.
Solid up-to-date Search engine advice
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October 19, 2005 2:50 PM
There is a lot of out of date advice online regarding search engine optimisation. However, there are some underlying principles that remain true.
Report on RSS penetration
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October 9, 2005 4:47 PM
Yahoo has published the first comprehensive research into RSS take-up. The results have made me reconsider how I present RSS feeds to the end user.
Fact: Users take their time purchasing
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September 7, 2005 12:09 PM
There is nothing like cold hard facts. For years, most of us that work with ecommerce sites have known that users do not always purchase on their first visit. Now we have the facts to back it up... enter clever boffin Dr. Alan Rimm-Kaufman.
Getting to know your users
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August 5, 2005 5:13 PM
No matter how dedicated you are to producing a user centric website it is all too easy to loose sight of your users needs. One way of keeping them front and centre is to give them a face and a name.
Google Adwords change
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July 26, 2005 10:45 AM
As from the 2nd of August, Google will be changing the way Adwords work so if you run a Google Adwords campaign then now is the time to read up on the changes.
RSS web feeds set to explode
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June 25, 2005 4:04 PM
If you do not know what an RSS feed is or if you have not added one to your site then now is the time to act. Microsoft is the latest in a long line to integrate RSS into their product offerings.
UK Search engine landscape
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June 24, 2005 6:29 PM
A report released by Hitwise this week reveals some interesting trends in British online searches.
GPS it and they will come
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June 16, 2005 9:12 AM
Have you noticed just how many people have satellite navigation systems in their cars these days? Still more have hand held devices that they use while cycling and walking. The majority of these devices allow users to download or manually enter points of interest. Does your organisation have points of interest people should know about?
Does your email marketing break the law? 10 hints to best practice
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November 3, 2004 6:21 PM
I found an excellent resource some time ago addressing the new legislation regarding email marketing. I suddenly remembered it today while listening to a lecture on the subject and thought I might post some information on it here.
Rich Media Advertising and Flash
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October 27, 2004 6:27 PM
98.4% of Web users can experience Macromedia Flash content without having to download and install a player. Over 4 million homes now access the web via broadband with 40,000 new ones connecting each week. Rich Media Ads receive 5 times higher click through rates than traditional online ads. With figures like these perhaps it is time I started taking Flash seriously.
Live Chat
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September 15, 2004 5:34 PM
Have you come across live chat yet? It gives the ability to interact with your site visitors in real time on your web site. For a long time this was an expensive luxury but finally things are improving.
Have you looked at Froogle?
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September 3, 2004 9:50 AM
If you are selling products on the Web, you are missing the opportunity to sell more if you have not listed your products with Froogle.
Cultural considerations in marketing
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August 5, 2004 8:13 PM
If you are looking to promote your web site through email or other online campaigns you will find no shortage of advice on how best to go about it. However one word of warning, if your target audience isn't American it might be worth taking the advice with a pinch of salt!
Link Popularity
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July 23, 2004 9:15 AM
You may have heard the phrase link popularity but what is it and how does it work?
How google ranks your site
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July 21, 2004 9:27 AM
Clients often ask me what controls the placement of a site on Google. Unfortunately the answer to this question is a closely guarded secret. However this is what Google themseleves say on the subject.
Creating an effective list of keywords
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July 16, 2004 8:50 AM
I was creating a list of keywords yesterday for a google adwords campaign and thought it was worth sharing some of the techniques I used.
Why add a RSS feed to your site?
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July 14, 2004 1:17 AM
RSS has been around for a decade but is only now really beginning to break into the main stream. In this article I attempt to demonstrate how it could benefit your web site.
Email: Plain text or HTML?
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July 12, 2004 9:57 AM
Regular emails to your existing clients and subscribers can be a powerful marketing tool. However anybody that has ever run an email marketing campaign will have faced one fundermental question: should we use HTML or plain text?
How popular is your site?
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July 8, 2004 8:57 AM
Are you interested in knowing how popular your site is compared to your competition? Then here are two automated tools which will help you get a good indication.
Keep them coming back for more
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July 6, 2004 8:16 AM
The real way to make a website work for you is to encourage users to visit it again and again. But how exactly can you make this happen?
Promoting your web site
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July 4, 2004 12:34 PM
There are many methods to promote your website beyond search engine registration. Find out more.
Google Web Alerts
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June 24, 2004 5:28 PM
A new way to keep an eye on the competition and who is saying what about your company.
Google adwords hint - use overture
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June 22, 2004 2:36 PM
If you are already running a Google Adwords campaign you will know that competing for popular keywords can be an expensive business. The trick is to find keywords that don't have a lot of competition but how exactly are you supposed to do that?
Can Your Visitors Trust You?
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June 19, 2004 9:00 PM
More and more, privacy is becoming an important issue with your visitors. They want to know exactly what you're planning to do with their personal information you collect. This concern can in some extreme cases cause users to give up on your site entirely.
Permission based email
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June 17, 2004 9:23 PM
How to use email to promote your products and services without alienating your users
The power of bookmarking
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June 14, 2004 9:43 PM
The Internet apparently is becoming more like television, where people go directly to their favorite stations rather than looking around randomly for entertainment.
Are search engines important?
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June 11, 2004 9:13 PM
How do I become number one on the search engines? It is amazing just how often I get asked that. For many website owners this seems to be the Holy Grail. They believe that if only they can be number one on the search engine for their particular product then somehow all will be ok. They also get angry because their competition (who are never as good as they are) are rated higher than them.
