Comments on: Becoming number one on Google

By: Sushil Pandey

Sushil Pandey — Thu, 31 May 2012 13:07:00 +0000

We are a marketing agency specializing in lead generation, website management, simplified recruitment process outsourcing solutions and data cleansing services catering to both international and domestic sector

By: Justin

Justin — Wed, 11 Aug 2010 14:39:24 +0000

It is truly interesting, but does comments on blog count ?

By: Pavlicko

Pavlicko — Fri, 16 Jan 2009 14:53:13 +0000

Paul,
First off – love the podcast.
Yeah, you got most of it, for sure. I’d nix the submission part, unless you’re a brand new site…doing this for a living, I’ll throw in my insight. For 90% of businesses out there that have a website, simply correcting their title tags to reflect their actual service offerings and service area will dramatically boost their rankings. The key here is that the content does need to relevant to the title tag, readable by the search engines- and unique.
Regarding flash, if you’re smart – you’re going to use it (within reason…inside a banner heading or a sidebar box, etc..). Google can absolutely parse out the text within the flash, as long as you don’t break it apart or use graphics for text – even if the text is buried within 3 movie clips and dynamically accessed. I know this to be true, as Google has pulled content from our flash sections and posted it in the description field for our search engine result listings. If you’re smart, you can really use this to your advantage. Experiment and be amazed.
What’s most important though, is not just where the client ranks for a given term (though that can be a huge factor for how much traffic they get), but rather what that client does once they GET to their site. I see sites everyday ranking #1 for this or that, but when you click on them the content is so horribly organized or stuffed with keyword links that I leave and look for a site that addresses my needs, in a way that makes me perform an action – request more info, download a document, subscribe to a feed, etc…
THAT is what SEOs and Web Designers SHOULD be focusing on, as that’s what is going to keep your clients happy. If I get them to #1 and send 100,000 more visitors a month, but they see no increase in sales or leads, etc…. how long before they get dissatisfied? However, if I increase the number of leads, contacts, email subscriptions, purchases, etc., NOW I can show the real value of the service, which means more money for us AND the client.

By: Chris Morledge

Chris Morledge — Fri, 16 Jan 2009 03:02:36 +0000

I wonder if this post is in any way related to the fact that the “Interesting Links” section now benefits from longer description text?
Are you doing a few SEO tweaks yourself Mr Boag? Or am I reading too much into it :)
Nice post.

By: James O'Sullivan

James O'Sullivan — Thu, 15 Jan 2009 14:28:39 +0000

nice post and will def help the novice. my opinion is that seo companies are a waste of money. just to stir things up ;-)

By: James O'Sullivan

James O'Sullivan — Thu, 15 Jan 2009 14:28:39 +0000

nice post and will def help the novice. my opinion is that seo companies are a waste of money. just to stir things up ;-)

By: James O'Sullivan

James O'Sullivan — Thu, 15 Jan 2009 14:28:39 +0000

nice post and will def help the novice. my opinion is that seo companies are a waste of money. just to stir things up ;-)

By: Five Minute Argument

Five Minute Argument — Thu, 15 Jan 2009 14:01:30 +0000

Nice info, but whenever you write "I have written before about ..." it would be helpful to have a link to the relevant article(s). Cheers.

By: Rich Quick

Rich Quick — Wed, 14 Jan 2009 17:59:09 +0000

You forgot to mention the META Keywords Tag, Link Farms and Hidden Text .. all great SEO techniques. ;o)

By: RichardG

RichardG — Wed, 14 Jan 2009 17:27:35 +0000

Great Content! Like with you other posts and podcasts you have a gift of explaining the (slightly) complicated stuff.
The only point i would not give any really credit to is to submit your site to Google, you might as well spend those two minutes creating one backlink by trying to register your site with technorati, digg, etc. or posting a comment on a blog which allows your site links ;-)(if the blog followed the links!)
also the extra contribution from chris is really good i hope you have not sent the chapter to the printers yet!