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Paul Boag Posted by: Paul Boag On Wednesday, 18th January, 2012

Create a consistant user experience across all online channels

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I have recently been working on my local churches website. However, this has now expanded to encompass all their online channels from Facebook to email. The reason for all this extra unpaid work? I cannot stand to see the user having an inconsistent experience.

Its so important to present users with a consistently branded and quality experience across all the channels they encounter online. To do anything else smacks of a “I don’t care attitude” and is unprofessional.

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