A podcast for those who design, develop and run websites.

Boagworld is the blog of web strategist Paul Boag who lives in the heart of rural Dorset (hence the cows). He produces a weekly podcast with UX consultant Marcus Lillington on building and running websites. They also run the web design agency Headscape.

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Have you looked at Froogle?

Posted in Marketing on: Friday, September 3, 2004 by Paul Boag

If you are selling products on the Web, you are missing the opportunity to sell more if you have not listed your products with Froogle.

What is Froogle?

Froogle is the shopping search engine for Google. Google takes your e-commerce database in an excel format and integrates it into its store search engine, allowing your products to be widely searched on the Web. When a client selects your product, the link takes them directly into your e-commerce web site to purchase.

To be on Froogle, you must apply first. Your website must be fully operational and pass Google’s review. Once approved, Google/Froogle sends you specifications for creating your data feed and sends FTP access. The excel file is then turned into a comma separated file and saved with a .txt ending. The file is then uploaded to Froogle using FTP.

The next step is that Froogle review the data feed for errors and posts your products in their search engine. Make sure to reload your data feed monthly or otherwise, it will be dropped from the index.

Guess what all of this is free!

Froogle does not charge to list your products on their search engine, and you as an e-commerce retailer get huge additional exposure. It is a total win situation.

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Worth reading

Here are some recommended reading for those who want more. You can subscribe to these links via Twitter. If you have a suggestion for a link email Paul Stanton.

Produced by Headscape

Boagworld is produced by the web design agency Headscape founded by Marcus, Paul and Chris Scott. Headscape also has a number of other talented guys who blog. Check them out.

Craig Rowe is one of our amazing developers and writes some superb posts on everything from .net to AIR apps.
Ed Merritt is a Headscape designer who's blog contains examples of his work and a number of free Wordpress themes.
Dave McDermid is a Headscape developer who has an excellent blog. He blogs on everything from AJAX to security.
Rob Borley is one of our project managers and blogs regularly on client and project management issues.
Leigh Howells is our multimedia design guru (whatever one of those is). He blogs on a mixture of design and music.

Paul elsewhere

Paul just can't shut up. He publishes regular audioboos, speaks regularly and is addicted to twitter. He also has a personal blog where he shares random thoughts, inspirational articles and stuff he thinks is cool. See the latest below: