Comments on: How to hire an SEO company http://boagworld.com/marketing/how-to-hire-an-seo-company/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-hire-an-seo-company Advice on web design and digital strategy from Paul Boag Tue, 21 May 2013 11:50:00 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: White Label SEO http://boagworld.com/marketing/how-to-hire-an-seo-company/#comment-5850 White Label SEO Wed, 06 Jul 2011 00:59:00 +0000 http://boagworld.com/?p=2137#comment-5850 Great post, but I have a question. How do you confirm if the company is an ”open book”? Some black hat methods are easy to keep under wraps.

]]> By: Dave Robinson http://boagworld.com/marketing/how-to-hire-an-seo-company/#comment-5849 Dave Robinson Wed, 23 Sep 2009 00:38:05 +0000 http://boagworld.com/?p=2137#comment-5849 Few things to go through.

Firstly, yes SEO and User Experience go hand in hand. Afterall its about optimizing a website to not only appear high on search engines for targetted keywords. but also draw click throughs via content and then capture those conversions with a good user experience. Its all linked.

The business model of paying a daily rate to rank on the top10 for a keyword is downright stupid. Firstly search engine ranking is relative. Someone searching on Google in Texas for the keyword ‘shoes’ would get different results than someone from the UK because of geo-location. Would only the .com be the barometer? How would you monitor this. Ranking for single keywords is getting downright impossible these days, so you would already be on a losing battle.

And due to the long tail longer keywords produce higher conversions. So all round its a pretty non-sensical model.

]]> By: Emil http://boagworld.com/marketing/how-to-hire-an-seo-company/#comment-5848 Emil Tue, 22 Sep 2009 11:02:49 +0000 http://boagworld.com/?p=2137#comment-5848 @Andy You pay for a single word. For example; I can order the word “milk” and they will make sure I rank as high as possible on “milk”. When my page is place 1-25 on Google they’ll charge per day on that specific word. Ranking high on “milk” will help me rank high on “buy milk” and “milk information” etc. which comes for free. Their charge rate depends on which word it is. From 25 SEK to 125 SEK a day. That’s around £2.2 – £11.

If you’re interested, here is a google translated version of their swedish website:
http://translate.google.com/translate?prev=hp&hl=en&js=y&u=http%3A%2F%2Fwww.jajja.com%2Fprodukter%2Fsokmotoroptimering%2F&sl=sv&tl=en&history_state0=

]]> By: Andy Kinsey http://boagworld.com/marketing/how-to-hire-an-seo-company/#comment-5847 Andy Kinsey Mon, 21 Sep 2009 10:14:06 +0000 http://boagworld.com/?p=2137#comment-5847 @Emil to me this seems a little backwards … I can’t see any prices floating around their site nor can i read it even when i click to see the english version all that appears to be in english is the navigation which isn’t of much use to me :s

Charging for a word in the top 10 … i don’t know of many people that do single word searches when they are looking for something… my website stats seem to prove my point… there isn’t one reference from a search engine where the search term is a single word … its always two or more… not sure if you mean one phrase… if so this model does make a little sense … offers a little security to the client though id be sceptical of this company using black hat techniques (im not saying they do …im just saying be careful)

]]> By: Emil http://boagworld.com/marketing/how-to-hire-an-seo-company/#comment-5846 Emil Sun, 20 Sep 2009 19:56:52 +0000 http://boagworld.com/?p=2137#comment-5846 There seems to be a lot of different business models for SEO companies. A company many of my clients uses (Jajja.com) only charges when they have succeeded on placing you top #10 on Google.

What do you guys think about that model? The cost is pretty high (you pay per word)

]]> By: Andy Kinsey http://boagworld.com/marketing/how-to-hire-an-seo-company/#comment-5845 Andy Kinsey Sun, 20 Sep 2009 07:47:01 +0000 http://boagworld.com/?p=2137#comment-5845 Just to help clarify my point about UX and SEO being together as one I have written a new post … 9.5 steps to UX & SEO Heaven

http://andykinsey.co.uk/ux-seo-heaven/2009/

Let me know what you think.

]]> By: Andy Kinsey http://boagworld.com/marketing/how-to-hire-an-seo-company/#comment-5844 Andy Kinsey Sat, 19 Sep 2009 17:29:41 +0000 http://boagworld.com/?p=2137#comment-5844 increasing content relevancy has everything to do with UX

]]> By: Eran http://boagworld.com/marketing/how-to-hire-an-seo-company/#comment-5843 Eran Fri, 18 Sep 2009 21:12:24 +0000 http://boagworld.com/?p=2137#comment-5843 As I said, obviously for a site to be successful it has to have good user experience. It needs good marketing as well. A nice design helps. No server downtimes is usually helpful. SEO does its part. I wouldn’t expect someone to do all those things at the same time though.
SEO is optimizing search engine position by increasing pagerank and improving content relevancy. This has nothing to do with improving the user experience.

]]> By: Will Critchlow http://boagworld.com/marketing/how-to-hire-an-seo-company/#comment-5842 Will Critchlow Fri, 18 Sep 2009 14:37:09 +0000 http://boagworld.com/?p=2137#comment-5842 Trust. It pretty much all boils down to trust.

I wrote a very similar article from the other side of the fence:
http://www.seomoz.org/blog/how-to-grow-your-seo-firm

Glad to see we agree :)

]]> By: Andy Kinsey http://boagworld.com/marketing/how-to-hire-an-seo-company/#comment-5841 Andy Kinsey Fri, 18 Sep 2009 13:38:00 +0000 http://boagworld.com/?p=2137#comment-5841 I think @eran has missed the point both @liam and @kirsty have picked up on.

ultimately SEO and UX go hand in hand, a website shouldn’t be but it always is about trade-offs between what is best for one thing and what is best for another – design and seo are just 1 example of this.

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