UX as an effective marketing tool | Boagworld - Web & Digital Advice

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Paul Boag Posted by: Paul Boag On Tuesday, 22nd November, 2011

UX as an effective marketing tool

Better UX Marketing:
The estimated time to read this article is less than a minute

Traditional marketing consists of shouting to gain the attention of potential customers. He who shouts the loudest wins.

However, this approach requires big budgets and years of trial and error. Building websites with outstanding UX on the other hand offers the opportunity to attract potential customers with next to no expenditure on advertising.

In his presentation for UX Week, Adam Goldstein from Hipmunk explains how.

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