Encouraging Clicks Without Shady Tricks

A Video Masterclass

Encouraging Clicks Without Shady Tricks. 

Learn how to boost the conversion rate of any site or landing page without resorting to manipulative practices that damage your business.

The ideal course for designers, marketers, entrepreneurs and product owners.

Every website seeks to encourage visitors to do something, whether it is placing an order, make a donation or signup to a mailing list. But how do you do that without alienating users? After all, we now live in a world where one disgruntled customer can destroy a brand. This video masterclass will teach you the secrets.

Is This a Sensible Approach?

Your conversion rates suck and you don’t know how to fix the problem.

You waste hours searching through website for answers, picking through dozens of articles.

You spend even more time implementing the different approaches, only to discover they don’t work.

When nothing works you return to Google hoping that this time things will be different and you will find the magic solution.

Stop wasting time looking for answers online.
Enrol on a course that teaches all you need to know in one place.

Master the foundations of conversion optimisation.

  • Preview An introduction to encouraging action. (3:19)
  • Preview Ensure you measure the right metrics. (9:45)
  • Preview Boost conversion with quality traffic. (6:04)

A world class trainer.

Paul Boag is a user experience consultant, author and speaker who has advised some of the world’s leadings organisations.

PUMALorealDoctors Without BordersSonyNestleShellOxford University


Paul is one of the smartest, most passionate, most generous people I know in the web / online industry. He is truly committed to helping organizations become simpler and more customer-centric. Gerry McGovern

Everything you need at zero risk.

Order with zero risk. If you don’t like the course, you can get an unconditional refund for up to one whole year!

You have four and half hours worth of insights, spread across 30 lessons for easy reference.

You can either watch lessons online or download them. 24/7 access across all your devices.

With built-in comments, you can easily ask questions of the tutor and even discuss a lesson with other students.


I’ve never taken home so much knowledge from a one day course before. Paul was an excellent trainer, full of knowledge and keen to learn about my business so as to make the session as useful as possible. Highly recommended. Alex Summer, John Greed Jewellery

We are so confident that you will love this course that if you don’t we will give you your money back. You have a whole year to try Paul’s techniques and see what a difference they make. If you decide they don’t just drop us an email and we will refund your money, no questions asked. It hasn’t happened so far and we are confident you won’t either.

Nothing. The web is a great place, it has all the answers. But finding those answers can be tough. Paul’s masterclass brings together all of those techniques and secrets into one comprehensive masterclass. That will save you time and effort hunting for the answers online.

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own.

The answer is simple, it is Paul’s experience. Paul has been working on conversion optimisation for 23 years and taught hundreds of hours on the subject. He is a well-respected figure in the user experience community, a non-executive director of Smashing Magazine, author and international speaker. You cannot find somebody better placed to teach a true masterclass on this subject.

If you are buying more than five licenses, absolutely. Just drop Paul an email and he will sort you out.

Perhaps you want to roll out this masterclass across a large organisation or be able to offer it to your own customers. Whatever the case, we have you covered. We can replace all the slides in the lessons with your own branding and even record custom lessons or introductory videos. To find out more about the options email Paul.

We certainly do! After all, we want to encourage more charitable giving! Send Paul an email from your charity website domain name and he will send you a discount code.

Absolutely! Send Paul an email with some proof that you are a student – such as an ID, acceptance letter, or student email address – and he will send you a discount code. This applies to anyone in any type of schooling, including evening classes.

You can watch the videos online using pretty much any device or if you prefer to, download them for offline viewing. It’s your choice.

Absolutely. If you want to sign up multiple employees from your company, we can certainly offer you a discount.

  • For between 5 and 10 users we offer 10% off.
  • For between 10 and 15 users we offer 20% off.
  • For between 15 and 25 users we offer 30% off.
  • Beyond that number we offer an unlimited license for as many users as you want.

To find out more about how bulk discounts and unlimited licensing works, please email Paul.

No problem, just drop Paul an email at paul@boagworks.com.