A Video Masterclass
Encouraging Clicks Without Shady Tricks.
Learn how to boost the conversion rate of any site or landing page without resorting to manipulative practices that damage your business.
The ideal course for designers, marketers, entrepreneurs and product owners.
Every website seeks to encourage visitors to do something, whether it is placing an order, make a donation or signup to a mailing list. But how do you do that without alienating users? After all, we now live in a world where one disgruntled customer can destroy a brand. This video masterclass will teach you the secrets.
Is This a Sensible Approach?
Your conversion rates suck and you don’t know how to fix the problem.
You waste hours searching through website for answers, picking through dozens of articles.
You spend even more time implementing the different approaches, only to discover they don’t work.
When nothing works you return to Google hoping that this time things will be different and you will find the magic solution.
Stop wasting time looking for answers online.
Enrol on a course that teaches all you need to know in one place.
Master the foundations of conversion optimisation.
Discover how to reduce cognitive load and why that matters.
Learn how to persuade people without alienating them.
- Avoid the pitfalls of persuasion. (10:48)
- Position your offering in a positive light. (5:57)
- Show appreciation to create passionate users. (9:42)
- Reduce the risk for your users. (9:30)
- Use social proof to reassure users. (7:15)
- Gain your users trust. (10:05)
- Create a sense of belonging by using a community. (11:03)
Create compelling calls to action.
Improve your conversion rate into the future.
Paul is one of the smartest, most passionate, most generous people I know in the web / online industry. He is truly committed to helping organizations become simpler and more customer-centric. Gerry McGovern
Everything you need at zero risk.
Order with zero risk. If you don’t like the course, you can get an unconditional refund for up to one whole year!
You have four and half hours worth of insights, spread across 30 lessons for easy reference.
You can either watch lessons online or download them. 24/7 access across all your devices.
With built-in comments, you can easily ask questions of the tutor and even discuss a lesson with other students.
I’ve never taken home so much knowledge from a one day course before. Paul was an excellent trainer, full of knowledge and keen to learn about my business so as to make the session as useful as possible. Highly recommended. Alex Summer, John Greed Jewellery