Web & Digital Advice

Digital and web advice from Headscape and the addled brain of Paul Boag... tell me more

Rob Borley Posted by: Rob Borley On Thursday, 3rd May, 2012

App project setup: What are you trying to achieve?

Mobile:
The estimated time to read this article is less than a minute

The app gold rush has led many to believe that publishing something that generates bathroom related noises is a license to print money.  If this was the case, it’s not any longer.

This article looks at the need to develop business objectives and measurable goals to end up with an actual return on your investment.
App ROI? Whatever next? 

Comments

Boagworld is a community, not just the voice of one blogger. You've read the post, now its time to get involved.

What do you think?

I have covered a lot of ground in this post, but do you agree with me? What have your experiences been? Share your thoughts with other readers.
Share your thoughts below.

Get others involved

There is an interesting discussion happening over @boagworld. I would love to hear your thoughts.
(you can edit before posting.)

Receive weekly email updates from the blog

you can unsubscribe with 1 click.

Blog Updates

You can follow all my posts by subscribing to my RSS feed or signing up to my email newsletter above.

Podcast Updates

Subscribe to the podcast via itunes or RSS. You can also subscribe to my quick tips via itunes and RSS too.

Social Updates

I am completely addicted to Twitter so try following me there. I also have a Facebook page which contains considerably less waffle.