App project setup: What are you trying to achieve? | Boagworld - Web & Digital Advice

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Rob Borley Posted by: Rob Borley On Thursday, 3rd May, 2012

App project setup: What are you trying to achieve?

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The app gold rush has led many to believe that publishing something that generates bathroom related noises is a license to print money.  If this was the case, it’s not any longer.

This article looks at the need to develop business objectives and measurable goals to end up with an actual return on your investment.
App ROI? Whatever next? 

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