Apps do not equal money: fools gold revealed | Boagworld - Web & Digital Advice

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Rob Borley Posted by: Rob Borley On Tuesday, 10th July, 2012

Apps do not equal money: fools gold revealed

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I wrote this post for econsultancy.com a few weeks ago. In it I discuss the impact of the astonishing numbers revealed by Distimo highlighting how difficult it can be for your app to be noticed.

‘Build and they will come’ is not a viable business plan for app development.  A mature approach needs to be taken to achieving a viable return on investment.

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