Do I need an app for that?

2012 has been labeled the year of the app, but as you consider your mobile strategy it is legitimate to ask “Do I need an app for that?”

2011 saw the 15 billionth download from the apple app store and there are now over 500,000 different apps available to consumers. Apple’s assertion that “There is an app for that” does indeed appear to be correct.

2012 has been labeled the year of the app, but as you consider your mobile strategy it is legitimate to ask: “Do I need an app for that?”. This talk given by Rob at this years IWMW explores the context in which an app is the right solution. It also highlight the situations in which other mobile web solutions are the right approach for your organisation and your users.

Voted the best talk at this years conference, this presentation is a must watch for anybody deciding on their mobile strategy.

If you have any questions, post them in the comments below and I am sure Rob will be pleased to answer them.

  • http://seoandy.com/ Andy Kinsey

    Nice Post. My view is that actually you don’t need a mobile app, you need a responsive website that acts like an app. Then if you really want to make that an app it’s fairly simple to stick some code in (for android easy html) and use the app as a frame to the website, or if you desire a mobile website. If you want to get flashy then although not amazing both android and iOS support html5 so knock yourself out. :)

  • http://www.parafriv.net/ Para Friv

    Information technology is not really my field of interest, the article has left me with many interesting things. Really thank you.

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