Do I really need an app for that? | Boagworld - Web & Digital Advice

Web & Digital Advice

Digital and web advice from Headscape and the addled brain of Paul Boag... tell me more

Rob Borley Posted by: Rob Borley On Monday, 9th July, 2012

Do I really need an app for that?

The estimated time to read this article is less than a minute

Over 650,000 individual apps are on the Apple App Store alone. Some of them are useful, many are not. In the rush to be apart of this online mobile revolution organisations are simply putting any old thing in the App Store.

In this video presentation I discuss the difference between content and behaviour and how each of these online entities should be delivered in a mobile world.
Are you providing content? Are you encouraging users to complete a task? Do you need an app for that?

Become a web expert with our newsletter

Receive invaluable advice every three weeks and get two free video presentations for subscribing. You can unsubscribe in one click.

Blog Updates

You can follow all my posts by subscribing to my RSS feed or signing up to my email newsletter above.

Podcast Updates

Subscribe to the podcast via itunes or RSS. You can also subscribe to my quick tips via itunes and RSS too.

Social Updates

I am completely addicted to Twitter so try following me there. I also have a Facebook page which contains considerably less waffle.


Boagworld is a community, not just the voice of one blogger. You've read the post, now its time to get involved.