Do I really need an app for that? | Boagworld - Web & Digital Advice

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Rob Borley Posted by: Rob Borley On Monday, 9th July, 2012

Do I really need an app for that?

Mobile:
The estimated time to read this article is less than a minute

Over 650,000 individual apps are on the Apple App Store alone. Some of them are useful, many are not. In the rush to be apart of this online mobile revolution organisations are simply putting any old thing in the App Store.

In this video presentation I discuss the difference between content and behaviour and how each of these online entities should be delivered in a mobile world.
Are you providing content? Are you encouraging users to complete a task? Do you need an app for that?

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