Over 650,000 individual apps are on the Apple App Store alone. Some of them are useful, many are not. In the rush to be apart of this online mobile revolution organisations are simply putting any old thing in the App Store.
The estimated time to read this article is less than a minute
In this video presentation I discuss the difference between content and behaviour and how each of these online entities should be delivered in a mobile world.
Are you providing content? Are you encouraging users to complete a task? Do you need an app for that?