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I read a post on eConsultancy this morning which presents more evidence that we need to be taking tablet devices seriously. Conversion rates and average order vales are now higher (for this network at least) on a tablet than they are for the desktop! This is astonishing.
I’m sure that there are a variety of reasons for this that warrant further investigation but what we can be sure of is that mobile is about more that just the smart phone, and when considering our mobile strategy, tablets have a very important role to play.
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