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A podcast for those who design, develop and run websites.

Boagworld is the blog of web strategist Paul Boag who lives in the heart of rural Dorset (hence the cows). He produces a weekly podcast with UX consultant Marcus Lillington on building and running websites. They also run the web design agency Headscape.

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Podcast 60: Return on investment

Posted in Podcast on: Monday, December 4, 2006 by Paul Boag

This week on the boagworld podcast we look at why return on investment should be at the heart of our approach to website development.

Podcast: Play in new window | Download (24.3MB)

I know what you’re thinking; “not the most riveting subject”. However, don’t let that put you off. Although return on investment might not float your boat, it is still extremely important and you should take the time to listen to this show.

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This week’s show is largely based around elements of my keynote at this year’s Refresh conference. We discuss how the web fails to engage with its on a level spending too much time talking about and design. I challenge us as a community to start talking the language of business and focus our intention on return on investment.

In particular we cover:

  • What is return on investment?
  • Defining how ROI will be measured.
  • The short term and long term aspects of ROI.
  • How to maximise your returns.
  • The need to look for the simplest solution with the highest return.

In the news…

We have loads of news in this week’s show including:

Also in the show…

Marcus gets out the guitar (if only briefly), and we talk about how you can contribute to next week’s Christmas special. We look at what unobtrusive is and give some practical examples. Finally we investigate some of the latest postings on the including a debate about presenting designs to clients and a discussion about how developers try and blind clients with technobabble.

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Additional Information

Produced by Headscape

Boagworld is produced by the web design agency Headscape founded by Marcus, Paul and Chris Scott. Headscape also has a number of other talented guys who blog. Check them out.

  • Craig Rowe is one of our amazing developers and writes some superb posts on everything from .net to AIR apps.

  • Ed Merritt is a Headscape designer who's blog contains examples of his work and a number of free Wordpress themes.

  • Dave McDermid is a Headscape developer who has an excellent blog. He blogs on everything from AJAX to security.

  • Rob Borley is one of our project managers and blogs regularly on client and project management issues.

  • Leigh Howells is our multimedia design guru (whatever one of those is). He blogs on a mixture of design and music.

Paul elsewhere

Paul just can't shut up. He publishes regular audioboos, speaks regularly and is addicted to twitter. He also has a personal blog where he shares random thoughts, inspirational articles and stuff he thinks is cool. See the latest below: