Podcast 60: Return on investment | Boagworld - Web & Digital Advice

Web & Digital Advice

Digital and web advice from Headscape and the addled brain of Paul Boag... tell me more

Paul Boag Posted by: Paul Boag On Monday, 4th December, 2006

Podcast 60: Return on investment

This week on the boagworld podcast we look at why return on investment should be at the heart of our approach to website development.

Classic shows:
The estimated time to read this article is 3 minutes

I know what you’re thinking; “not the most riveting subject”. However, don’t let that put you off. Although return on investment might not float your boat, it is still extremely important and you should take the time to listen to this show.

Download this show.

To subscribe directly within itunes click here

This week’s show is largely based around elements of my keynote at this year’s Refresh conference. We discuss how the web design community fails to engage with its clients on a business level spending too much time talking about code and design. I challenge us as a community to start talking the language of business and focus our intention on return on investment.

In particular we cover:

  • What is return on investment?
  • Defining how ROI will be measured.
  • The short term and long term aspects of ROI.
  • How to maximise your returns.
  • The need to look for the simplest solution with the highest return.

In the news…

We have loads of news in this week’s show including:

Also in the show…

Marcus gets out the guitar (if only briefly), and we talk about how you can contribute to next week’s Christmas special. We look at what unobtrusive Javascript is and give some practical examples. Finally we investigate some of the latest postings on the forum including a debate about presenting designs to clients and a discussion about how developers try and blind clients with technobabble.

Become a web expert with our newsletter

Receive invaluable advice every three weeks and get two free video presentations for subscribing. You can unsubscribe in one click.

Blog Updates

You can follow all my posts by subscribing to my RSS feed or signing up to my email newsletter above.

Podcast Updates

Subscribe to the podcast via itunes or RSS. You can also subscribe to my quick tips via itunes and RSS too.

Social Updates

I am completely addicted to Twitter so try following me there. I also have a Facebook page which contains considerably less waffle.


Boagworld is a community, not just the voice of one blogger. You've read the post, now its time to get involved.