For your site to generate a real returns you must invest. However convincing senior management can be challenging. This 40 minute presentation takes them through why they need to invest and what they get back. You can show them the video or download the slides and present it yourself.
‘Building websites for business’ uncovers the secrets of sites that successfully generate real return on investment. This book will enable you to transform your website from an expense to a measurable source of income.
To mark the end of season one of the Boagworld Show we recorded a live special from SXSW in Austin Texas.
(S01:E06) As website owners how do we drive high quality traffic to our websites that will generate the return on investment we need?
(S01:E05) Too many websites are just left to rot. If you want your website to generate a return on investment you need to continually refine it.
(S01:E04) Everybody seems to go on about calls to action. They offer obvious benefits to your business, but what about your users?
(S01:E03) Although business objectives should be your sites number one goal, ignoring users would be a mistake. Happy users are a prerequisite of a successful website.
(S01:E02) What is the point of making changes to your website if you have no real way to tell whether it is an improvement or not? Stop guessing. Start measuring.
(S01:E01) As website owners we like to talk about the importance of business objectives but I suspect we talk the talk, rather than walk the walk.
We kickoff Season 1 of the new podcast with a 40 minute live webcast on building websites for return on investment.