Season 1: Building sites for return on investment

In this season of Boagworld we explore ways that your website can begin to pay for itself. We look at how to move your site from being a drain on resources to a key component in your business strategy. Subjects include: developing business objectives, measuring successes, creating positive user experiences, implementing calls to action, refining your site and marketing effectively.

The Presentation

For your site to generate a real returns you must invest. However convincing senior management can be challenging. This 40 minute presentation takes them through why they need to invest and what they get back. You can show them the video or download the slides and present it yourself.

Buy the presentation now! (£6.25)

The Book

‘Building websites for business’ uncovers the secrets of sites that successfully generate real return on investment. This book will enable you to transform your website from an expense to a measurable source of income.‘Building websites for business’ uncovers the secrets of sites that successfully generate real return on investment. This book will enable you to transform your website from an expense to a measurable source of income.

Buy the ebook now! (£6.25) or download a the first chapter free.

S1: Are you refining or rotting?

(S01:E05) Too many websites are just left to rot. If you want your website to generate a return on investment you need to continually refine it.

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Podcast: Download (Duration: 39:34 — 18.2MB)

S1: Calls to Action help users

(S01:E04) Everybody seems to go on about calls to action. They offer obvious benefits to your business, but what about your users?

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Podcast: Download (Duration: 42:27 — 19.5MB)

S1: Becoming user focused

(S01:E03) Although business objectives should be your sites number one goal, ignoring users would be a mistake. Happy users are a prerequisite of a successful website.

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Podcast: Download (Duration: 36:54 — 17.0MB)

S1: Measuring your successes and failures

(S01:E02) What is the point of making changes to your website if you have no real way to tell whether it is an improvement or not? Stop guessing. Start measuring.

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Podcast: Download (Duration: 39:46 — 18.3MB)