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	<title>Comments on: Laying the ground work</title>
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	<description>Advice on web design and digital strategy from Paul Boag</description>
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	<item>
		<title>By: AlanGrahamDundee</title>
		<link>http://boagworld.com/season/2/episode/s2e1/#comment-8</link>
		<dc:creator>AlanGrahamDundee</dc:creator>
		<pubDate>Tue, 26 Jul 2011 09:37:00 +0000</pubDate>
		<guid isPermaLink="false">http://boagworld.com/?post_type=episodes&#038;p=5165#comment-8</guid>
		<description><![CDATA[I hadn&#039;t realised the podcast had returned, Sharpreader (my RSS reader) didn&#039;t
display the podcast download section at the top]]></description>
		<content:encoded><![CDATA[<p>I hadn&#8217;t realised the podcast had returned, Sharpreader (my RSS reader) didn&#8217;t<br />
display the podcast download section at the top</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: AlanGrahamDundee</title>
		<link>http://boagworld.com/season/2/episode/s2e1/#comment-10158</link>
		<dc:creator>AlanGrahamDundee</dc:creator>
		<pubDate>Tue, 26 Jul 2011 09:37:00 +0000</pubDate>
		<guid isPermaLink="false">http://boagworld.com/?post_type=episodes&#038;p=5165#comment-10158</guid>
		<description><![CDATA[I hadn&#039;t realised the podcast had returned, Sharpreader (my RSS reader) didn&#039;t 
display the podcast download section at the top]]></description>
		<content:encoded><![CDATA[<p>I hadn&#8217;t realised the podcast had returned, Sharpreader (my RSS reader) didn&#8217;t<br />
display the podcast download section at the top</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Anonymous</title>
		<link>http://boagworld.com/season/2/episode/s2e1/#comment-6</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Sun, 19 Jun 2011 19:19:00 +0000</pubDate>
		<guid isPermaLink="false">http://boagworld.com/?post_type=episodes&#038;p=5165#comment-6</guid>
		<description><![CDATA[&lt;p&gt;Wow no. That was a long time ago. No idea if it is even still online. Ask Mark.&lt;/p&gt;

&lt;p&gt;Paul&lt;/p&gt;

&lt;p&gt;Paul Boag [ Web Strategist, Broadcaster, Author]
W: boagworld.com &#124; headscape.co.uk
T: @boagworld
M: 07760 123 120&lt;/p&gt;
]]></description>
		<content:encoded><![CDATA[<p>Wow no. That was a long time ago. No idea if it is even still online. Ask Mark.</p>
<p>Paul</p>
<p>Paul Boag [ Web Strategist, Broadcaster, Author]<br />
W: boagworld.com | headscape.co.uk<br />
T: @boagworld<br />
M: 07760 123 120</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Paul Boag</title>
		<link>http://boagworld.com/season/2/episode/s2e1/#comment-10128</link>
		<dc:creator>Paul Boag</dc:creator>
		<pubDate>Sun, 19 Jun 2011 19:19:00 +0000</pubDate>
		<guid isPermaLink="false">http://boagworld.com/?post_type=episodes&#038;p=5165#comment-10128</guid>
		<description><![CDATA[Wow no. That was a long time ago. No idea if it is even still online. Ask Mark.

Paul

Paul Boag [ Web Strategist, Broadcaster, Author]
W: boagworld.com &#124; headscape.co.uk
T: @boagworld
M: 07760 123 120]]></description>
		<content:encoded><![CDATA[<p>Wow no. That was a long time ago. No idea if it is even still online. Ask Mark.</p>
<p>Paul</p>
<p>Paul Boag [ Web Strategist, Broadcaster, Author]<br />
W: boagworld.com | headscape.co.uk<br />
T: @boagworld<br />
M: 07760 123 120</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Frank Lapidus</title>
		<link>http://boagworld.com/season/2/episode/s2e1/#comment-5</link>
		<dc:creator>Frank Lapidus</dc:creator>
		<pubDate>Sun, 19 Jun 2011 15:25:00 +0000</pubDate>
		<guid isPermaLink="false">http://boagworld.com/?post_type=episodes&#038;p=5165#comment-5</guid>
		<description><![CDATA[&lt;p&gt;Hi Paul,&lt;/p&gt;

&lt;p&gt;you mentioned an interesting presentation by Mark Boulton of the blogger.com redesign. Have you got the link to it?&lt;/p&gt;

&lt;p&gt;Kind regards from Germany (we really like your british accent here:-)
Thomas&lt;/p&gt;
]]></description>
		<content:encoded><![CDATA[<p>Hi Paul,</p>
<p>you mentioned an interesting presentation by Mark Boulton of the blogger.com redesign. Have you got the link to it?</p>
<p>Kind regards from Germany (we really like your british accent here:-)<br />
Thomas</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Thomas Flinspach</title>
		<link>http://boagworld.com/season/2/episode/s2e1/#comment-10127</link>
		<dc:creator>Thomas Flinspach</dc:creator>
		<pubDate>Sun, 19 Jun 2011 15:25:00 +0000</pubDate>
		<guid isPermaLink="false">http://boagworld.com/?post_type=episodes&#038;p=5165#comment-10127</guid>
		<description><![CDATA[Hi Paul,

you mentioned an interesting presentation by Mark Boulton of the blogger.com redesign. Have you got the link to it?

Kind regards from Germany (we really like your british accent here:-)
Thomas]]></description>
		<content:encoded><![CDATA[<p>Hi Paul,</p>
<p>you mentioned an interesting presentation by Mark Boulton of the blogger.com redesign. Have you got the link to it?</p>
<p>Kind regards from Germany (we really like your british accent here:-)<br />
Thomas</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Anonymous</title>
		<link>http://boagworld.com/season/2/episode/s2e1/#comment-4</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Tue, 14 Jun 2011 14:57:00 +0000</pubDate>
		<guid isPermaLink="false">http://boagworld.com/?post_type=episodes&#038;p=5165#comment-4</guid>
		<description><![CDATA[&lt;p&gt;Thanks for the feedback Daniel. You are right that a lot of our audience are web designers or developers but as you will find out next week, these people are very valuable in winning work for Headscape. Approximately 90% of new leads coming to the company come via boagworld. :)&lt;/p&gt;
]]></description>
		<content:encoded><![CDATA[<p>Thanks for the feedback Daniel. You are right that a lot of our audience are web designers or developers but as you will find out next week, these people are very valuable in winning work for Headscape. Approximately 90% of new leads coming to the company come via boagworld. :)</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Paul Boag</title>
		<link>http://boagworld.com/season/2/episode/s2e1/#comment-10126</link>
		<dc:creator>Paul Boag</dc:creator>
		<pubDate>Tue, 14 Jun 2011 14:57:00 +0000</pubDate>
		<guid isPermaLink="false">http://boagworld.com/?post_type=episodes&#038;p=5165#comment-10126</guid>
		<description><![CDATA[Thanks for the feedback Daniel. You are right that a lot of our audience are web designers or developers but as you will find out next week, these people are very valuable in winning work for Headscape. Approximately 90% of new leads coming to the company come via boagworld. :)]]></description>
		<content:encoded><![CDATA[<p>Thanks for the feedback Daniel. You are right that a lot of our audience are web designers or developers but as you will find out next week, these people are very valuable in winning work for Headscape. Approximately 90% of new leads coming to the company come via boagworld. :)</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Daniel Kemp</title>
		<link>http://boagworld.com/season/2/episode/s2e1/#comment-3</link>
		<dc:creator>Daniel Kemp</dc:creator>
		<pubDate>Tue, 14 Jun 2011 12:40:00 +0000</pubDate>
		<guid isPermaLink="false">http://boagworld.com/?post_type=episodes&#038;p=5165#comment-3</guid>
		<description><![CDATA[&lt;p&gt;Fascinating to see your thought process laid out like this, and it seems to make a lot of sense.&lt;/p&gt;

&lt;p&gt;The only thing I didn&#039;t think you picked up on enough is identifying your audience. You&#039;ve talked about how boagworld is a marketing tool for Headscape - is it really?&lt;/p&gt;

&lt;p&gt;Aren&#039;t most of the people who come here (like me) web developers themselves?  Perhaps you know more about just how many requests for work come via readers of this blog.&lt;/p&gt;

&lt;p&gt;To be fair, your last section redresses this and I think your primary call to action is spot on (funny enough, even though it&#039;s bang in the middle of the header, I&#039;ve never really noticed it!) I generally just get on with reading the article - and for me, it&#039;s all about the catchy titles you use for articles.&lt;/p&gt;

&lt;p&gt;Perhaps you should repeat the call to action at the end of each post?&lt;/p&gt;

&lt;p&gt;Let&#039;s see what the users say next week!&lt;/p&gt;
]]></description>
		<content:encoded><![CDATA[<p>Fascinating to see your thought process laid out like this, and it seems to make a lot of sense.</p>
<p>The only thing I didn&#8217;t think you picked up on enough is identifying your audience. You&#8217;ve talked about how boagworld is a marketing tool for Headscape &#8211; is it really?</p>
<p>Aren&#8217;t most of the people who come here (like me) web developers themselves?  Perhaps you know more about just how many requests for work come via readers of this blog.</p>
<p>To be fair, your last section redresses this and I think your primary call to action is spot on (funny enough, even though it&#8217;s bang in the middle of the header, I&#8217;ve never really noticed it!) I generally just get on with reading the article &#8211; and for me, it&#8217;s all about the catchy titles you use for articles.</p>
<p>Perhaps you should repeat the call to action at the end of each post?</p>
<p>Let&#8217;s see what the users say next week!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Daniel Kemp</title>
		<link>http://boagworld.com/season/2/episode/s2e1/#comment-10125</link>
		<dc:creator>Daniel Kemp</dc:creator>
		<pubDate>Tue, 14 Jun 2011 12:40:00 +0000</pubDate>
		<guid isPermaLink="false">http://boagworld.com/?post_type=episodes&#038;p=5165#comment-10125</guid>
		<description><![CDATA[Fascinating to see your thought process laid out like this, and it seems to make a lot of sense.

The only thing I didn&#039;t think you picked up on enough is identifying your audience. You&#039;ve talked about how boagworld is a marketing tool for Headscape - is it really? 

Aren&#039;t most of the people who come here (like me) web developers themselves?  Perhaps you know more about just how many requests for work come via readers of this blog.

To be fair, your last section redresses this and I think your primary call to action is spot on (funny enough, even though it&#039;s bang in the middle of the header, I&#039;ve never really noticed it!) I generally just get on with reading the article - and for me, it&#039;s all about the catchy titles you use for articles.

Perhaps you should repeat the call to action at the end of each post?

Let&#039;s see what the users say next week!
]]></description>
		<content:encoded><![CDATA[<p>Fascinating to see your thought process laid out like this, and it seems to make a lot of sense.</p>
<p>The only thing I didn&#8217;t think you picked up on enough is identifying your audience. You&#8217;ve talked about how boagworld is a marketing tool for Headscape &#8211; is it really? </p>
<p>Aren&#8217;t most of the people who come here (like me) web developers themselves?  Perhaps you know more about just how many requests for work come via readers of this blog.</p>
<p>To be fair, your last section redresses this and I think your primary call to action is spot on (funny enough, even though it&#8217;s bang in the middle of the header, I&#8217;ve never really noticed it!) I generally just get on with reading the article &#8211; and for me, it&#8217;s all about the catchy titles you use for articles.</p>
<p>Perhaps you should repeat the call to action at the end of each post?</p>
<p>Let&#8217;s see what the users say next week!</p>
]]></content:encoded>
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