Spectrum, Emmet, Qualaroo and Analytics Tiles

Something for everybody this week. A colour tool for designers, a web developers toolkit and a nice survey tool for website owners. We also have a mobile pick that everybody will love.

Play

Paul Boag
This week on Boagworld we talk colours, become Zen about our coding and canvas opinions from our users. Finally, we also get analytical on our iPhones.

[Said in the voice of a children’s TV presenter]
Hello, Marcus, welcome to the show. It’s good to have you with us today.

Marcus Lillington
Is it Rainbow? We are going back in time…

Paul Boag
Yes, Rainbow, wow.

Marcus Lillington
…with George and Zippy

Paul Boag
That’s very appropriate considering one of our apps today is a colour app, very much like a rainbow.

Marcus Lillington
Like a rainbow.

Paul Boag
But I’ve done that segue way too early. No doubt we have hours of waffle first.

Marcus Lillington
There could be a rainbow outside today but I wouldn’t be able to tell because it hasn’t actually got light today.

Paul Boag
No. It is miserable, isn’t it? It really is quite appalling.

Marcus Lillington
Yes. This is England in November.

Paul Boag
England at its best. I’m dissatisfied, again. This time…

Marcus Lillington
And there was me thinking that you were content in your later life. Now, you’ve crossed the hurdle.

Paul Boag
I am feeling that I failed as a blogger.

Marcus Lillington
Okay.

Paul Boag
Why? You see all of the cool like Huffington Posts and the Mac Rumors and things like that.

Marcus Lillington
Yes.

Paul Boag
They have all got insiders, right? So they say someone close to the President or our insider at Apple, do you know what I mean?

Marcus Lillington
Yes, alright, yeah.

Paul Boag
I never get to write anything like that. That’s really sad.

Marcus Lillington
Just make it up.

Paul Boag
Shall I make it up. That’s what they do, you reckon.

Marcus Lillington
Couldn’t possibly comment.

Paul Boag
I want to – I want like the inside track on stuff.

Marcus Lillington
Like what?

Paul Boag
I don’t know.

Marcus Lillington
I mean the first example was very good.

Paul Boag
The sources closer to the President.

Marcus Lillington
President, yes. That’s great.

Paul Boag
So I want…

Marcus Lillington
Insider at Apple.

Paul Boag
Well, no, that’s…

Marcus Lillington
Who cares?

Paul Boag
No, that’s what I want. I want like insider knowledge on stuff. Actually now I think about it. I do get a little bit. I am playing with something called Mixture which is a competitor to Hammer that’s just come out, well, kind of competitor.

Marcus Lillington
I’d have to know what Hammer was, wouldn’t it I?

Paul Boag
No, well, we’re going to cover it.

Marcus Lillington
Okay.

Paul Boag
In the show. Not today but soon. I need to get Dan on for that because Dan has been playing with Hammer for a while. I’ve been playing with Mixture and so we want to kind of compare the two.

Marcus Lillington
It sounds thrilling.

Paul Boag
A head-to-head. You’re going to be more excited than you can possibly imagine.

Marcus Lillington
More excited than I can cope with.

Paul Boag
Yes.

Marcus Lillington
At my advancing years. I’m just feeling a bit poorly. I seem to say that every week. I’ve got – I’ve reckon I have had a virus for about two years.

Paul Boag
Yeah, you accused me – you accused me of being the sickly one.

Marcus Lillington
Yeah, you are.

Paul Boag
Well. So you are you then: it’s catching.

Marcus Lillington
I just don’t think it’s going to go to away. I’m just knackered all the time.

Paul Boag
I think it’s weather. You got SAD. Seasonal whatever it is disorder.

Marcus Lillington
I just feel tired.

Paul Boag
Yeah, well, that’s the same thing in it, isn’t it?

Marcus Lillington
Is it?

Paul Boag
Lethargy, yeah. Yes, a sign of depression that, not being able to get up and stuff. I have always thought of you as a very depressive person.

Marcus Lillington
No, I am normally quite good at getting up actually, but anyway.

Paul Boag
Why are we talking about this? Nobody cares about this.

Marcus Lillington
No, even I don’t care about it.

Paul Boag
Yes. So this week on the podcast, we have got four really good apps actually. And we also have a listener contribution.

Marcus Lillington
Which?

Paul Boag
I know. It’s like we have listeners, only the one.

Marcus Lillington
Just the one.

Paul Boag
Just the one.

Marcus Lillington
No, no, no. Yeah, this is cool.

Paul Boag
Right.

Marcus Lillington
This is cool.

Paul Boag
Go on then.

Marcus Lillington
Right. I got an inquiry…

Paul Boag
Yeah.

Marcus Lillington
…about website design this morning…

Paul Boag
Yes.

Marcus Lillington
…from a podcast listener in Tahiti.

Paul Boag
I saw that, yes. We so need to go there.

Marcus Lillington
So, yes, basically an hour’s meeting in Tahiti would take a week.

Paul Boag
It would be worth it, mind.

Marcus Lillington
You can’t get any further away.

Paul Boag
That’d be awesome. Is there any way we can work with them, please make it so. No, I am saying this on Twitter though I am just fed up with British winters. I am going to go live somewhere else. At the moment I am leaning towards Australia.

Marcus Lillington
What like that.

Paul Boag
Yeah, I wouldn’t know which way you have to lean for Australia. Yes. Shall we just move Headscape to another country.

Marcus Lillington
No, it’s part of what makes you English. It’s part of what make…

Paul Boag
I don’t want to be English then, I want to be Australian and warm.

Marcus Lillington
No, but it would be wrong you would be an all chipper and happy. Don’t you think?

Paul Boag
Yes, Marcus, it wouldn’t be me. So yes, we obviously do have people who listen to podcast which is good and I really appreciate it when they…

Marcus Lillington
Whilst having a barbeque in the garden.

Paul Boag
Yes, bastards. Oh dear, have we reached that point in our relationship, Marcus, where we’re saying the same thing at the same time. We really have been working together too long. So…

Marcus Lillington
Yes, I think it’s a very long time.

Spectrum

Spectrum Colour App
Spectrum is one of the best colour palette applications for the mac. Think Adobe Kuler but on steroids.

Paul Boag
So shall we do our first app for today? Okay, so this is a design app and I stumbled across this recently and it’s a thing of beauty and I had to buy instantly even though I have no use for it whatsoever.

Marcus Lillington
Sounds like you, Paul.

Paul Boag
Yeah, that sounds bad. Said the man that just before we started recording, decided…

Marcus Lillington
You can’t say this in… so it’s recorded.

Paul Boag
Why?

Marcus Lillington
Somebody might hear.

Paul Boag
Well, it’s recorded. I think they might realize it’s not live, although I do want to start doing live shows again. Well, it was just really interesting going on, see we’re not getting on to the app.

Marcus Lillington
That’s okay. I was going to talk about it’s not the same without Leigh as well.

Paul Boag
No, it’s not as good without Leigh, this is true.

Marcus Lillington
Well, it’s not the same. I didn’t say it wasn’t good.

Paul Boag
It not as good.

Marcus Lillington
Listening back to last week’s episode, it was just like listening to three giggly schoolgirls.

Paul Boag
Yes.

Marcus Lillington
Well, kind of loud, low voiced giggly schoolgirls.

Paul Boag
Can’t we describe it instead as manly banter or something rather than giggly schoolgirls.

Marcus Lillington
Yes, if I could try that but I couldn’t. It was getting to the point of complete drivel, most of it, and I’m wondering whether people – please have some feedback on this one. Did we go too far?

Paul Boag
No, don’t ask that because the answer – you always divide people and that’s where we ended up doing the stuff we did before that was all very worthy.

Marcus Lillington
The boring stuff.

Paul Boag
Yes.

Marcus Lillington
Yes.

Paul Boag
But it was kind of boring. Now, what I was going to say how dare you criticize me buying apps when just before we recorded this you were going about, getting an iMac for no good reason whatsoever. And talking about getting Chris drunk in order to persuade him to let you buy it.

Marcus Lillington
Well, that’s the only way it’s going to happen.

Paul Boag
No way, no way on earth.

Marcus Lillington
Well, no, I am recycling or continuing to use. See, I carry on using my laptop.

Paul Boag
You’re not going to convince him. The fact that you are sitting again, and you are averting your gaze and fiddling with things. You know you’re talking bollocks basically.

Marcus Lillington
Well, no, because you have to get a new machine to run the stuff on.

Paul Boag
Yes, what stuff exactly?

Marcus Lillington
Stuff.

Paul Boag
Yes, so anyway it doesn’t matter.

Marcus Lillington
What doesn’t matter?

Paul Boag
You don’t need a nice iMac because you…

Marcus Lillington
So you don’t need this app.

Paul Boag
You are not using great apps like this. I, on the other hand, I bought this …

Marcus Lillington
You are not using it either.

Paul Boag
It’s called Spectrum. Let’s get to the point.

Marcus Lillington
What is it, Paul?

Paul Boag
It’s an intuitively designed beautiful colour scheme app. That’s what it says on the screen. No, it’s basically a colour picker which makes it sound really crap. No, but it is a lot more than that. It’s for designing – hey, if you’ve ever used Adobe Kuler online. You’ve – have you used Adobe Kuler?

Marcus Lillington
No.

Marcus Lillington
Yes, I have, because you are pronouncing it strangely.

Paul Boag
Why don’t you say it Kuler.

Marcus Lillington
Yes, it’s Kuler.

Paul Boag
It’s a Kuler with a K, bad spelling and spelt wrong, Kuler.

Marcus Lillington
Yes, I have Kuler, yeah, maybe.

Paul Boag
Yeah, whatever.

Marcus Lillington
But, yes, I have.

Paul Boag
It’s a bit like that.

Marcus Lillington
Right.

Paul Boag
But it runs locally on your Mac. It’s a Mac app, sorry, guys. But it is really quite powerful, I mean you can do some awesome kind of stuff with it in terms of combining colours and applying colour theory to stuffs you pick one colour and then you use colour theory to suggest broader palette. It’s obviously got a screen colour picker as you’d expect. You can do all kinds of visualization stuff and show it in pretty ways. You can also import and export obviously to things like Photoshop and stuff like that.

It’s also – quite nice you can put an image into it and then all extract a colour palette from an image, I mean these are all kind of tools that are available online but it’s just so nice to have it as a native beautifully designed app. It’s one of those apps that you buy simply because it looks nice not because you have any use for it whatsoever.

Marcus Lillington
Are they…

Paul Boag
Yeah.

Marcus Lillington
…what you’re saying it’s useful. You just said it was useful. It brings things together…

Paul Boag
Yes.

Marcus Lillington
…into one place.

Paul Boag
Yeah, yes. I guess that is its use. So I am just trying to find out the price of it.

Marcus Lillington
£13.99.

Paul Boag
Pounds sterling. So it’s – for what it is that’s a relatively expensive price I think considering there are free tools out there on the web that do the same thing but it does do it in just such a nice way. Unfortunately, this is one of those tools that sucks for a podcast.

Marcus Lillington
Yes.

Paul Boag
Because it is totally a visual tool. So you need to go along to their website, go along to Boagworld.com and you can get to it via that. And watch the video tour because it is a really lovely to kind of see the cool things you can do with it and have a nice play and create all your nice colour palettes and stuff like that. Yeah, I’ve got nothing else to say on it. It’s one – another one of those that is…

Marcus Lillington
It’s nice.

Paul Boag
It’s nice. If you’re a designer, if you got that.

Marcus Lillington
If you’ve got the money buy it.

Paul Boag
Yes.

Marcus Lillington
I think that’s what you’re saying.

Paul Boag
No. No, if you’re a designer and have the money, buy it.

Marcus Lillington
Yes.

Paul Boag
If you are a welder I wouldn’t bother.

Marcus Lillington
It’s not for my wife running a pet shop?

Paul Boag
No.

Marcus Lillington
No?

Paul Boag
Well, actually, saying that could use it for internal – interior decorating, if you want to work out a colour palette for your bedroom.

Marcus Lillington
I am currently decorating my bedroom, have I bored you there.

Paul Boag
Is your bedroom still painted black, red and gray like all teenage boys?

Marcus Lillington
No.

Paul Boag
Did you have a black, red and gray bedroom when you were a teenager?

Marcus Lillington
No, I didn’t.

Paul Boag
Although you probably didn’t have a bedroom you were touring the world when you were a pop star.

Marcus Lillington
When I was a teenager. Well, can – no, I didn’t.

Paul Boag
Right.

Marcus Lillington
No, currently, I’ve been wallpapering.

Paul Boag
What? There is a problem.

Marcus Lillington
I actually quite like it. It’s quite therapeutic but not when you have to do it on a Sunday afternoon.

Paul Boag
No. See. I would never wallpaper. I can barely paint. If I paint, I end up covered with more paint. I am just – wallpaper, it would turn into some kind of Three Stooges sketch.

Marcus Lillington
Lots of swearing.

Paul Boag
With lots – well, that is lots of swearing as to but put my hand through it and it would just be bad, I’d end up wallpapered basically or I will have wallpapered my son against the wall and then just bump over him. That would be very much the experience.

Marcus Lillington
So anyway, yes, that’s what I am doing at the moment.

Paul Boag
So, yes, you need Spectrum.

Marcus Lillington
I need Spectrum.

Paul Boag
To help you pick your colour palette.

Marcus Lillington
Do I really?

Paul Boag
No, I was just stretching it. But it is a lovely app and I do recommend checking it out. I’ve nothing else to say on that. So shall we move on?

Emmet

Emmet Coding
Previously called Zen coding, Emmet is a great way to write HTML code faster, using CSS style syntax.

Paul Boag
Okay, so next up is a tool for developers called Emmet.

Marcus Lillington
Okay, looking it up.

Paul Boag
Yeah. Now this is a tool that – well, I got quite excited when I saw this. Oh, this looks good. It’s a tool for helping you to code. When actually when I look to that, I realized that I’ve known about it for a long time and it’s called Zen coding. And Zen coding is essentially an add-in that supports whole or it goes into a whole range of different editors from sublime text to text mate to Espresso to Coda, you name it probably your coding environment of choice supports it.

And essentially what it is – is a toolkit for web developers to kind of speed up stuff. So, it’s got all kinds of functionalities, for example, you can type a CSS-like abbreviation in your HTML, like for example UL#NAV and it will automatically expand that out into UL with the id NAV. Equally you could put LI.Items but you can then also specify star four and so it’ll expand that out into four list items with the class of items on it.

Marcus Lillington
Okay.

Paul Boag
So it’s kind of quick way of writing HTML. You looks so bored, it’s unbelievable. So, basically…

Marcus Lillington
I’ve got the Indiana Jones music in my head.

Paul Boag
Have you.

Marcus Lillington
Why, why, why?

Paul Boag
Because I think I was humming it. I’ve got it in my head.

Marcus Lillington
I blame you.

Paul Boag
That’s really spook. Perhaps even our minds are in sync. Other things that it’ll do, let’s have a look what else it will do.

Marcus Lillington
What does it do, Paul?

Paul Boag
You can also navigate quickly through colour matching groups of tags and input stuff in tags, so for example, you could put in an HREF on a whole list of list items in one go rather than going through and adding into each individual item in turn. So, you could do matching pairs, it’s another thing you could do. You can toggle comments on and off. Yes, so expands abbreviate, it basically does loads of stuff and it’s definitely worth checking out.

It’s really, really useful tool for kind of getting going really fast. It’s got things like Lorem Ipsum and generator built into it; all kinds of random, but useful tools that can make a huge difference. You can remove tags, you can split and join tags, you can merge tags, you can update image sizes, you can do all kinds of math expressions in it. Just it seems to be expanding all the time and they’re doing more and more work on it.

I don’t know why they’ve renamed it from Zen Coding, I liked Zen and Emmet, I don’t know Emmet is about. What does that mean, something? I don’t know.

Marcus Lillington
A bloke I play golf with is called Emmet.

Paul Boag
Apparently that’s fascinating. The dictionary hasn’t helped and Wikipedia hasn’t helped in terms of…

Marcus Lillington
It’s probably someone’s name.

Paul Boag
Probably. So, it’s like, I mean the way, the best way thinking about it is like taking HTML snippets to a whole new level, where you can kind of create dynamic chunks or quick chunks of HTML code by typing CSS like expressions. And it is really nice, so I’ve been using it for a long time and – but they seem to have expanded out, since I originally installed it and set it up and it does loads more now and I am excited to see where it’s going and I’ll be using the cool new features that has too.

We’re blasting through them today.

Marcus Lillington
Yeah, well, usually it’s just endless waffle.

Paul Boag
Back to the point.

Marcus Lillington
We’ll probably find a bit of endless waffle quite soon, I would have thought.

Paul Boag
Why. What are you suggesting?

Marcus Lillington
It normally happens anyway. It happens naturally and we’ve said that this is quick and to the point this week when probably it won’t be. To this point it has been.

Qualaroo

Qualaroo
Qualaroo is a great to canvas feedback from users without interrupting the task they are trying to complete.

Paul Boag
So far, we’re doing well. Qualaroo is our next application.

Marcus Lillington
Who is this for?

Paul Boag
Qualaroo, this is for our website owners.

Marcus Lillington
Okay.

Paul Boag
This is something that I – one of the big problems when you are website owner is understanding what’s going on with your users, right? You can use apps like Verifyapp to test designs, you could do usability testing, but apart the whole mix of stuff that’s available there is good old fashioned surveys, right?

Marcus Lillington
Yes.

Paul Boag
And surveys are great in principle, but it can be quite difficult to kind of get users to actually complete them and also you don’t want it to be too distracting from the main code of action. If you want somebody to buy something you don’t want them filling in surveys. So, there has got to be a better way to doing surveys. Now there are a few tools similar to Qualaroo, Qualaroo is one of those tools where you get this kind of pop-up window with some one or two very, very basic questions, but this was seems particularly nicely implemented.

And I have to say, I like it, but instead of me waffling on about it, this one was recommended to us rather than we randomly found it.

Marcus Lillington
It’s recommended by the people who built it, like the last one?

Paul Boag
No, not this time. This one was recommended by Mike Bray.

Marcus Lillington
CEO of Qualaroo?

Paul Boag
No, he is not. It’s all good. I’ve checked out his credentials. He is an acceptable individual.

Marcus Lillington
Acceptable.

Paul Boag
We trust him implicitly in his opinion on all things. I have no idea. I don’t know the guy at all.

Marcus Lillington
So you are making it up.

Paul Boag
I am making it up. So what we have is he went the extra mile, he did I know which is why we’re featuring him on the show because he has recorded a little audio review that we’re going to play, boys and girls. We’re back into the rainbow voice. There we go. Okay, so everyone sit down and make themselves comfortable.

Marcus Lillington
That sounds creepy, Paul, stop it.

Paul Boag
Well, all children’s presenters do sound creepy. We are going to get into Jimmy Savile territory, if we’re not careful.

Marcus Lillington
Yes.

Paul Boag
Right, here is Mike with what he is going to say about Qualaroo. This is going to be Australian right, with a name like that.

Marcus Lillington
You’d think so.

Paul Boag
Qualaroo. Okay, here is Mike.

Marcus Lillington
Hang a minute but that was an Australian accent?

Paul Boag
Yes.

Marcus Lillington
It sounded like an American accent, but anyway.

Paul Boag
Play. You don’t care. Okay, here is Mike.

Mike Bray
Hi Paul and Marcus, really enjoying this season of the show. And as a website owner, there is a user feedback tool that I’ve used in my work this year that I thought people might be interested in. The name is definitely the worst part about it. It used to be called KISSinsights as in keep it simple stupid, but it’s recently been renamed to the equally bad Qualaroo. So, that’s Qualaroo. And it’s used for gathering feedback from your website’s users about a given page of your site.

The way it does that is by using a really streamlined mini feedback form that shoots up from the bottom corner of the screen and ask users for their feedback on just one or two customized questions right there and then on the page itself where they can type their answers and submit without leaving the page.

In terms of how we’ve used it, I work in-house looking after the website for an organization called The Mersey Forest, we’re a tree planting charity in Merseyside and Cheshire, and when we re-launched our website earlier this year, we found Qualaroo to be really, really effective.

We wanted to get user feedback about our new site, but without one of those horrible unrealistic pop-up boxes that ask if you have five minutes to take a website survey, because we found that just wasn’t going to wash with our users.

Paul Boag
Yeah.

Mike Bray
So, Qualaroo was a great solution. It’s really bite-sized, really convenient, gives the user one simple task to complete right there and then and really seemed to increase the likelihood that users would go ahead and do that and that was how it panned out. We got some great feedback and we’re really pleased with it.

In terms of prices, there is a free version, but we found that to be quite limited and restrictive, but the paid version is only $29 per month and you can turn it on and off, so we went for that. In terms of downsides, the feedback forms don’t display on iOS devices and so you don’t get feedback from those users, which is a bit of a pain but other than that we found it to be really, really good and definitely one to check out. Cheers!

Paul Boag
The man obviously is an expert. He appreciates how great this season is. So he is a man of taste.

Marcus Lillington
I recognized his voice.

Paul Boag
I know.

Marcus Lillington
That’s quite scary, isn’t it?

Paul Boag
I vaguely do as well. It’s like – is he stalking us?

Marcus Lillington
No, I feel. I think I kind of know someone who talks like that.

Paul Boag
I want an insider and I want a stalker.

Marcus Lillington
I want my own stalker.

Paul Boag
Yes.

Marcus Lillington
Fine. It’s fame you are after isn’t it.

Paul Boag
Have you ever watched 30Rock? There is a woman in that that is one of the actresses and she is obsessed with her stalker and stuff. Yes.

Marcus Lillington
I am quite into surveys at the moment. They are currently on my “I think they are good” list.

Paul Boag
Why?

Marcus Lillington
Because I – we set up one recently for a Headscape client that was very successful. I think one of the reasons why they work now better than they did five years ago say, is because of social media effectively, I mean, this was for a university, so obviously there were lots of Facebook groups and LinkedIn groups particularly with this particular institution associated with the institution that we could go in to the groups, say hi, we are Headscape, we’re doing some design work we’d really like you to help us out by filling up – filling in a survey for us.

So it’s kind of like you got this already interested audience.

Paul Boag
Right.

Marcus Lillington
Which makes it basically meant that we could get a lot of responses very quickly and easily.

Paul Boag
Yeah.

Marcus Lillington
And we even managed to cover some obscure target audiences.

Paul Boag
Right.

Marcus Lillington
And that was a shock. It was kind of first question which is in the surveys often which of the following describes you?

Paul Boag
Yes.

Marcus Lillington
And then you can kind of work out from whatever they said in the first question, you can then kind of suss out their response.

Paul Boag
You can filter.

Marcus Lillington
Exactly, so we got nearly 10% of them were business users.

Paul Boag
Right.

Marcus Lillington
This is to a higher education institution.

Paul Boag
Yes, that’s good.

Marcus Lillington
So, it was a very effective – we got 400 responses in two weeks.

Paul Boag
That’s not bad.

Marcus Lillington
Very, very effective – just a good thing. We were – in the past, I’ve thought, can you trust these results all those kind of people that respond to these, typical users.

Paul Boag
Yes.

Marcus Lillington
You never really know but I think the fact that we can now go into, as I said – as I just said into groups that are already there and already part of an institution in a kind of way.

Paul Boag
Yes.

Marcus Lillington
They work a lot better. Same thing applies to testing as we’ve been discussing with things like Verifyapp.

Paul Boag
Yes. I guess another good thing if you’ve done a survey, you know you’ve got – the people that responded to the survey are obviously open to participation and would be then a group to potentially follow up and do usability testing with it as well.

Marcus Lillington
Exactly. It’s just an idea of getting to more than six or seven people…

Paul Boag
Yes.

Marcus Lillington
…that you can face to face in a day.

Paul Boag
Yes.

Marcus Lillington
We got 400 on that.

Paul Boag
Yes.

Marcus Lillington
And with the design testing we’ve done recently, we were getting 400, 500 responses.

Paul Boag
Yes.

Marcus Lillington
So it has to be simple and you have to think carefully about how you build these things.

Paul Boag
Yes and the questions you ask are huge…

Marcus Lillington
But if you get it right, it’s really effective.

Paul Boag
I mean I guess this is Qualaroo.

Marcus Lillington
Qualaroo.

Paul Boag
No, I’m trying to put an Australian accent on but I am just getting worse now, I have just lost the ability to speak. This is a bit different because it seems to be like a single question on the page kind of thing but I would be interested to see whether – I haven’t kind of delved too much into this. I haven’t actually tried it yet. But I wonder whether the questions can be tailored per page or…

Marcus Lillington
I think that’s what he was trying to say in…

Paul Boag
Was that what he was getting at, right?

Marcus Lillington
Well I was thinking what does that mean, it simply can only mean you can have different questions on customization…

Paul Boag
Yes.

Marcus Lillington
It has to be on a per page basis. It can’t be on a per user basis because they…

Paul Boag
I think I mean from my point of view what would be quite interesting is something like a blog who said, did you find this post useful. A question as simple as that, so you can get a feel of what users actually like and what they don’t. So they were kind of this is a little bit of a different tool. It’s a kind of a snap question.

It looks really easy to implement. I am a little confused by – oh, here we go, custom targeting. We know not all visitors are equal, we make decisions … the business. Okay, so you can customize who sees this like only returning users, only those identified in my white list. Anyone who is already visited the page two times, signed in users, users who have viewed more than – the page for more than 20 seconds, that kind of thing, that’s nice.

Marcus Lillington
Very nice actually. How much did it cost?

Paul Boag
Yes, this is the interesting.

Marcus Lillington
He said didn’t he, $29 something a month.

Paul Boag
Yes, for some reason they don’t have under their plans, they’ve got premium plans, plural, and yet they don’t give you prices on those plans, which is really annoying. And also I am slightly confused as to why he found the free plan limiting because you can create unlimited surveys and nudges, whatever a nudge is. I haven’t got that far yet. I really ought to review these things more thoroughly.

Marcus Lillington
Yeah, open them up, actually have a look at and install them maybe.

Paul Boag
They’ve got like a target, they can have up to 1,000 visitors per month which is reasonable, detailed response reports, actually it’s pretty good free plan to me. I mean okay, it hasn’t got API into third-party integration, it doesn’t have a dedicated account manager. It doesn’t have Google Analytics integration but that would seem like a reasonable nice tool to kick you off with I would have thought.

You could do all kinds of things, as well you can display a Facebook like widget on the surveys, when people have completed the survey you can encourage them to share it on Facebook or share it on Twitter, you can redirect them to another page, you can give them a custom thank you message. So a nice little app, I think I might give this one a go on Boagworld and try it out. Actually give it a better run for its money. So yes, very interesting. Like this one a lot.

Analytics Tiles

Analytics Tiles
Analytics Tiles gives you all of the majority of the power of Google Analytics but in a visually more pleasing way and on your mobile device.

Paul Boag
Okay, so our final pick of the week is our mobile app and this one I think will appeal to anyone that runs a website, really of pretty much any size. It’s called analyticstilesapp.com, okay? So it’s a iPhone/iPad app. It’s available both. I think it’s universal as I remember which is really nice. And it is a very attractive, very easy to use, simple straightforward way of looking at your Google Analytics results via an iPhone app.

Marcus Lillington
Yes.

Paul Boag
So it is really beautifully done. As the name implies, it’s made up of tiles.

Marcus Lillington
Looking at it now.

Paul Boag
And those little squares, think almost like the Windows Metro kind of look and feel they’ve got going these days. So – and those tiles are fully customizable so you can decide what content you want to display on each of the tiles, so you might want to show what percentage of returning users you have for one tile or what the bounce rate is on another or whatever you want really, you can put whatever key metrics.

It also supports things like custom events and that kind of stuff, beautifully designed. You can have graphs on there as well that spam multiple tiles. You can zoom in on some of the details, you can adjoin custom colour palettes. It’s got different themes. It also got a nice little what’s called an autopilot mode which is bit of a strange.

Marcus Lillington
I was trying to find that.

Paul Boag
Yes, essentially what that is, is you can – for people that are obsessed with analytics and it’s very easy to become obsessed, you can pop it up on your – put your iPhone in a dock or whatever and it will automatically keep refreshing it.

Marcus Lillington
Okay.

Paul Boag
And updating it to kind of give you a feel of what’s going on, on your site. Not that – I can’t think that’s going to be that useful because Google Analytics don’t update that regularly and from what I can see the Analytics Tile doesn’t support the kind of live what’s it called, the live updating that the Google is starting to experiment with on their site. There are other apps that do but this particular one doesn’t.

Yes, it’s a really useful app for kind of staying on top of your analytics without kind of getting too bogged down in the kind of messing around with it. It’s a nice ongoing monitoring tool rather than a deep analytics tool. If you really want to dig into your analytics then you…

Marcus Lillington
Imagine your own little e-commerce shop thing.

Paul Boag
Yes.

Marcus Lillington
It would be…

Paul Boag
Perfect.

Marcus Lillington
And it was just your baby and you are often off doing other things you could keep up to date what’s happening.

Paul Boag
Absolutely. it’s great, it will be great for a site like Headscape. It would be good for that kind of size of site. I would say it would be good for a blog and it would be good for that but actually I am coming around increasingly to – on my own blog, I am using WordPress, the WordPress iPhone app itself, which ties in with a product that WordPress had produced called Jetpack. And Jetpack has amongst many, many – Jetpack is like a collection of plug-ins.

A collection of plug-ins and one of their plug-ins is like this basic analytics package which I think is brilliantly set up for a blog because it focuses – it’s very easy to see what’s going on. It tells you – you can click on any day and it not only is showing you how much traffic you are getting on that day, it also tells you what you’ve blogged on that day so you could get a sense of what’s working, so that was really good as well. But I do like this, I think I like it because of its clean visual appearance.

Marcus Lillington
Because it looks nice again.

Paul Boag
Yes, absolutely. It looks nice, it’s customizable. You can get all the data you can possibly imagine really that you get from Google Analytics but in a lot more of a pleasing way. It’s a tool for reading those analytics rather than setting them up, so it’s not very good for kind of – you can’t for example setup an event or do a lot of kind of complex filtering or that kind of stuff. But just reading your basic stats, this is the tool for you, absolutely highly recommend it, check it out.

Marcus Lillington
It’s only $2.99.

Paul Boag
I know absolutely bargain, what more can you ask.

Marcus Lillington
Dollars, it’s $2.99.

Paul Boag
Yes, so really good and cheap. Check it out. It’s in the App Store, waiting for you.

Marcus Lillington
Yes, it is. It’s waiting for you.

Paul Boag
Waiting for you and it is – so that is…

Marcus Lillington
There’s lots of millions of different versions of it each with customers names on.

Paul Boag
Yes. There is one with your name on it. That’s – for some reason, just really reminded me of the Blackadder. In Blackadder goes forth, the very first scene of that series is Blackadder sitting, listening to a record playing. And it’s got that really scratchy sound, you get.

Marcus Lillington
I remember this, yes.

Paul Boag
…on records.

Marcus Lillington
I can’t remember this.

Paul Boag
Wandering minstrels or whatever he is listening to and it’s got scratch, scratch, scratch, and he turns off the music but the scratching carries on, right. And Blackadder looks confused for a moment, he says Baldrick what are you doing, right? Baldrick, outside of the room says, I am carving my name on this bullet, right.

Marcus Lillington
Yeah, I am remembering this now.

Paul Boag
And Blackadder replies why are you doing that? And Baldrick says because if I own – they say that there is a bullet with your name on it. And if I own it, then I won’t get shot by it.

Marcus Lillington
Yes, I do remember that.

Paul Boag
So I’m just saying that’s absolutely brilliant and I don’t know what made me think of that – oh you talking about an app with your name on it.

Marcus Lillington
An app with your name on it, yeah.

Paul Boag
Yeah. Absolutely. So after that, my poor rendition of what was a very funny scene in Blackadder we must therefore move to a…

Marcus Lillington
Have a poor rendition of a joke.

Paul Boag
…a poor rendition of a joke.

Marcus Lillington
This is a new joke. Somebody sent me a…

Paul Boag
Who sent it to you?

Marcus Lillington
Andrew Rothmund.

Paul Boag
Andrew, I know Andrew.

Marcus Lillington
It’s actually, it’s quite apt at the moment as well because…

Paul Boag
It’s not about Jimmy Savile.

Marcus Lillington
No, it’s about James Bond.

Paul Boag
James Bond, that’s good.

Marcus Lillington
So – do you want to hear the joke?

Paul Boag
No, but that’s not going to stop you.

Marcus Lillington
Heard about the new James Bond branded male enhancement pill. Have you heard about it?

Paul Boag
No.

Marcus Lillington
It doesn’t just make you last longer, it makes you Roger Moore.

Paul Boag
That’s actually really good.

Marcus Lillington
There you go.

Paul Boag
There we go. I don’t feel like…

Marcus Lillington
Thank you, Andrew.

Paul Boag
It’s been the best show this week. But there you go, four apps. There are some really good apps there. I think Qualaroo.

Marcus Lillington
Qualaroo.

Paul Boag
I can’t say it now. I’ve got a mental block. It’s a great app to check out. And Zen Coding in particular I absolutely adore. I could tell you what’s on next week.

Marcus Lillington
Go on, Paul, what’s on next – because you couldn’t do this last week. You said you could and then failed.

Paul Boag
No, and I said I could and I can follow thorough, so I have got next week. So next week, we’re going to look an app called Pixer.

Marcus Lillington
I can’t believe you’ve actually got a set of apps to look at.

Paul Boag
I know, I have.

Marcus Lillington
Pixer, okay.

Paul Boag
Pixer, great app. We’re going to do that Hammer versus Mixture thing, presuming I can get Dan on the show, if not we’ll probably do it anyway. We’ve got – for website owners we’ve got – we are going to look at tools like TextExpander and then finally for mobile we’re going to look at Gusto. It’s a great app.

Marcus Lillington
Gusto.

Paul Boag
Gusto. So there you go. That’s next week show. Tune in, check it out. You’ll enjoy it. Guaranteed, money back.

Marcus Lillington
Oh it’s free, we can say that.

Paul Boag
Exactly. There you go. Alright, talk to you next week then, guys.

Marcus Lillington
Cheers, bye.

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Headscape

Boagworld