Digital Adaptation

Web & Digital Advice

Digital and web advice from Headscape and the addled brain of Paul Boag... tell me more

Digital Adaptation

Digital is not just another tool we can bolt on to our businesses. It has transformed our world and our organisations need to adapt to this new reality. In his book and podcast, Digital strategist Paul Boag looks at what steps you need to take in order to ensure your organisation succeeds in the digital economy.

Buy the book for $24 (Print + ebook) or ebook for $12

Our changing role

With digital becoming ever more crucial and complex, our role as web professionals will have to change.

In the book and podcast we will explore how we need to move from being implementors to educators, helping senior management understand this new medium and adapt their business accordingly.

How business must adapt

With the economic landscape changing so rapidly and digital evolving at such a pace, the need for change is desperately required in most organisations.

As web professionals we can see the current model is not working, but what is the alternative? In the book and podcast we explore how companies need to adapt and what can be learnt from the new generation of digital first organisations.

Instigating change

Finally, the book and podcast will look at the most important question of all - how can we instigate these changes? As web professionals we often lack the authority to bring about significant change in an organisation, but we still have influence.

Available shows

Podcast (S8): Digital Culture

This week on The Boagworld Web Show we look at creating a digitally friendly culture – including the top 10 characteristics of a digital company and what digital workers look for in an employer.


Podcast (S8): Grass Roots Change

This week on the Boagworld podcast we ask whether you can make your company more digital friendly without being a senior manager and if so how.


Podcast (S8): The Digital Divide

On the first episode of Season 8, we discuss the digital divide including how we’re going to deal with those out of touch managers and asking how significant is the web anyway.


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