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‘Site content’ archive
Round up of web copy posts
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Posted in Site content on the 29-05-2009 | 12 Comments
Our copy is probably the most important aspect of our websites and yet we give it nowhere near the prominence we do design. That has to change.
How site personas can enhance your site
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Posted in Site content on the 27-05-2009 | 17 Comments
If your website was a person, what type of person would it be?
The 4 essential web writing tips
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Posted in Site content on the 19-05-2009 | 12 Comments
A website without words would be like Jonathon Ross – entirely pointless and a total waste of money. So it’s crucial to get those words right.
10 ways to put your content in front of more people
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Posted in Site content on the 12-05-2009 | 12 Comments
What is more important – driving traffic to your site or encouraging as many people as possible to see your content? Believe it or not, they are not one in the same thing.
7 Harsh Truths about running online communities
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Posted in Site content on the 23-02-2009 | 25 Comments
In ‘10 harsh truths about corporate websites‘ I highlighted some of the problems I perceive in how companies run their websites. However, many organisations are not content to simply run a website, they want to run an online community too.
Successful communication
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Posted in Site content on the 21-11-2008 | 3 Comments
We put a lot of time and attention into the content on our sites, but what about our other communications?
Improving your site with user feedback
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Posted in Site content on the 27-10-2008 | 1 Comment
Users can be invaluable when deciding how to move a website forward. We should always listen to what they say. However, sometimes that is easier said than done.
Using web stats for more
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Posted in Site content on the 19-10-2008 | 2 Comments
We all use web stat tools like Google Analytics for tracking marketing campaigns. However, they can also be used to improve your site.
Copy with personality
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Posted in Site content on the 04-07-2008 | 6 Comments
Too much of the copy I read on websites is bland and uninspiring. Its time to add some personality.
Creating a better survey
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Posted in Site content on the 27-06-2008 | 6 Comments
The web allows us to interact with our customers more than any other medium. One of the tools in our arsenal is the online survey. However, these are often badly implemented. How then can we make your surveys more effective?
What we can learn from Flickr
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Posted in Site content on the 13-09-2007 | 3 Comments
This years dconstruct really inspired me especially the talk by Tom Coates. It challenged my perception that web design is all about the website. Instead, as website owners, we need to start thinking about what content we hold rather than the method by which it is delivered.
How much to blog?
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Posted in Site content on the 29-08-2007 | 5 Comments
I recently received a question from Dan about ensuring the quality and quantity of his blog posts. With so many of us blogging I thought it might be an interesting areas to cover.
An international web
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Posted in Site content on the 17-08-2007 | 57 Comments
I hope you will excuse the slightly self-absorbed nature of this post. It is mainly an apology but also hopefully an opportunity to learn some lessons and look at how communicating on the web is a unique experience.
Advice for CMS users
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Posted in Accessibility, Site content on the 23-05-2007 | 12 Comments
I have been putting together a document for work that provides some basic advice for people who work with content management systems. It covers things like accessibility and writing for the web so I thought there might be some value with sharing it with you all.
Add boagworld.com to your site
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Posted in Site content on the 12-10-2005 | 2 Comments
A number of readers of boagworld.com said they would be interested in adding boagworld.com posts to their own site. Not only will I show you how to do it for boagworld.com but for any web feed without the need to program!
Ignoring your instructions
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Posted in Site content on the 19-10-2004 | 3 Comments
I am sorry to break the bad news to you but people visiting your web site don’t read your copy.
Multi-lingual web sites
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Posted in Site content on the 20-08-2004 | 1 Comment
Here is a scary fact. Did you know that you could be turning away 64% of your potential audience? OK, I might be stretching the truth slightly but I bet it makes you read on!
Does customer loyalty exist online?
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Posted in Site content on the 18-08-2004 | Comments Off
I stumbled across an old article by Jakob Nielsen today and wanted to share with you a small example he used when trying to explain the competition we all face on the web and how superficial customer loyalty can be.
The value of personalisation
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Posted in Site content on the 29-07-2004 | 1 Comment
I have always been vaguely suspicious of the value of personalising content on a web site however a recent survey has thrown up some interesting figures.
Managing site content
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Posted in Site content on the 28-07-2004 | Comments Off
The majority of our clients now run content management systems on their sites but is a CMS really the answer to all our site management woes?