‘Site content’ archive
Don’t lose perspective for the sake of good search engine placement
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Posted in Boagworld Bites, Marketing, Site content on the 29-04-2010 | 5 Comments
Admit it, you want to be number one on Google. We all do. However, if you let it become an obsession it can ruin your site.
This week’s bounty: Online mission statements
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Posted in Boagworld Bites, Site content on the 28-04-2010 | 10 Comments
Do you remember the cartoon Rabbit Fire where Bugs Bunny and Daffy Duck duke it out to declare what sort of hunting season it is, with Elmer Fudd chasing them to get something for his pot? Well, I declare a new bounty: Mission Statements.
Content Clinic Giveaway
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Posted in Site content on the 19-04-2010 | 3 Comments
Quick! Mr. Boag has left his desk so I’ve got just enough time to do something a bit naughty.
Why you need a content strategist
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Posted in Boagworld Bites, Site content on the 14-04-2010 | 27 Comments
Are you investing in your content? Do you have a strategy? If not then help is at hand. You need a content strategist, but who are they and what do they do?
5 techniques and 10 tools for making blogging easier
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Posted in Site content on the 18-03-2010 | 11 Comments
Blogging is hard work. That’s why you want to make it as easy as possible. This post provides hints and tips on how to make your blogging experience less painful.
The secret of successful company blogging
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Posted in Boagworld Bites, Site content on the 10-03-2010 | 6 Comments
Increasingly organisations are publishing a blog. They are perceived as a powerful marketing tool and a great way to engage with customers. However, the majority fail for one simple reason…
Content is King
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Posted in Boagworld Bites, Site content on the 02-02-2010 | 11 Comments
If ‘content is king’ then the designer is like the King’s tailor – there to make the King look fabulous without taking any of the limelight for themselves.
4 ways to bring new life to old WordPress blog posts
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Posted in Site content on the 12-11-2009 | 18 Comments
If you want to create a content heavy, sticky website then a blog can feel like the wrong tool. Overtime some of your best content can get buried. Fortunately there are 4 ways you can breath new life into these old posts.
The biggest ecommerce lies and how to avoid them
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Posted in Site content on the 06-11-2009 | 31 Comments
I am amazed at some of the advice I read about building successful ecommerce sites. I seriously wonder who writes this stuff! In this post I debunk 5 common myths.
Introducing compelling content
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Posted in Site content on the 17-10-2009 | 8 Comments
Andy Kinsey shares 5 directives for writing compelling content.
8 tools & techniques to improve your blogging
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Posted in Site content on the 25-09-2009 | 13 Comments
Blogging is hard. However, as with everything in life it is easier if you have the right tools for the job. Here are 8 which help me.
Round up of web copy posts
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Posted in Site content on the 29-05-2009 | 4 Comments
Our copy is probably the most important aspect of our websites and yet we give it nowhere near the prominence we do design. That has to change.
How site personas can enhance your site
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Posted in Site content on the 27-05-2009 | 7 Comments
If your website was a person, what type of person would it be?
The 4 essential web writing tips
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Posted in Site content on the 19-05-2009 | 5 Comments
A website without words would be like Jonathon Ross – entirely pointless and a total waste of money. So it’s crucial to get those words right.
7 Harsh Truths about running online communities
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Posted in Site content on the 23-02-2009 | 9 Comments
In ‘10 harsh truths about corporate websites‘ I highlighted some of the problems I perceive in how companies run their websites. However, many organisations are not content to simply run a website, they want to run an online community too.
Successful communication
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Posted in Site content on the 21-11-2008 | 3 Comments
We put a lot of time and attention into the content on our sites, but what about our other communications?
Improving your site with user feedback
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Posted in Site content on the 27-10-2008 | 1 Comment
Users can be invaluable when deciding how to move a website forward. We should always listen to what they say. However, sometimes that is easier said than done.
