iPad review and the impact on web design

Are you thinking about buying an iPad? Are you wondering if your website will look good on one? If so this is the review for you.

With the release of the iPad in the UK less than I month away I thought it was time for me to share my experiences of using the device. I was fortunate enough to get one from the states and have been using it for several weeks. In this video I share my opinions on the device, explain how I actually have ended up using it and look at how it will affect the way we build websites.

Download my iPad review

3G or Wifi?

How could I forget! In my first video I forgot to answer the most important question of all. Should you get wifi or 3G? Here are my thoughts…

Download my compassion between 3G and Wifi iPad

My Grand Mac Tour

This has nothing to do with web design but if you are a mac user you might find the way I use my mac interesting.

I am a productivity nut. It’s an obsession really. As a result I have all kinds of little apps and tricks I use to streamline my working life. In this video I show you a few and hopefully introduce you to some applications you have never used before.


Some of the applications mentioned include…

Designing for the next generation of devices – don’t get left behind

I believe we live in a world where the hand-held web device equipped with an accelerometer is going to become more and more prevalent, and quickly.

As far as I have experienced there is little or no current use being made of the accelerometer on web sites when viewed on an iPhone. The accelerometer when triggered in the iPhone’s Safari browser at the moment does little for our general browsing experience beyond giving us a little more horizontal space when in landscape mode. But I believe we live in a world where the hand-held web device equipped with accelerometer is going to become more and more prevalent, and quickly.

Current Acceptance

We accept a limited browsing experience on our mobiles as merely providing a useful, mobile version of the web we see on our main machines. We work within the inherent limitations and reach out for information despite the hardware and software (Flash anyone?) constraints, finding ways to work around things and get to what we want. We certainly don’t expect anything fancy to start happening depending on screen orientation.

But look at how the accelerometer is being used in many iPhone apps to change information and design being presented to us. Tilting between portrait/landscape in apps changes the layout of many interfaces, sometimes shows completely different information, or completely different functionality.

In Awesome Note for example, changing orientation swaps the layout around to fit more comfortably in the new dimensions.

Screenshots of Awesome Notes

In the AroundMe app the orientation switches from list mode to the rather nice augmented reality mode.

Screenshots of the Aroundme app

So what will happen when we scale a capacitive touch screen device with an accelerometer up to iPad dimensions? What new and creative uses can be made of a device that presents our designs in 2 different orientations, both landscape and portrait? Surely the iPad (and other tablet devices) won’t just limit us to a wider view in landscape mode?

Sports Illustrated

The video below shows that a lot of serious consideration is being given to the future of tablet displays by some very big players in the media industry, and a lot of creative thought is being given to changes in screen orientation in tablet applications.

New Considerations

So, apart from obviously requiring a switch function in the browser and our code to detect orientation, will we be creating horizontal and vertical stylesheets for the iPad ? (and other tablets too I presume). Will we change the content or functionality depending on orientation? I think the answer to both is most likely to be yes. Layout would most certainly be useful to adapt; in landscape mode we may opt for a 3 column layout, whilst in portrait restrict to 2 columns.

Illustration of multiple=

In terms of functionality maybe an ecommerce site could add a constantly visible basket column when in landscape mode, or a photo gallery switch between full screen and thumbnail views depending on orientation.

Clear Guidance

One little warning on this however, changing functionality will require clear guidance, to avoid complete confusion. In the AroundMe app shown above it took me quite a while to discover that changing to landscape mode gave the augmented reality feature. It wasn’t indicated anywhere in the application and I simply didn’t try landscape mode as it was mostly list-based and there seemed no advantage to switching.

In summary then the accelerometer poses a new and creative extra dimension for the future of the web. We should start to consider the creative possibilities and consequences today.

If you recognise that the mobile web is important and you need help deciding on a strategy, then book a mobile consultancy clinic.

Book a consultancy clinic or contact Rob about a more in-depth review.

168. Personality

On this week’s show: Paul explains how to give your site real personality and Dave shares some top tips for writing secure code.

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News

Typekit – the messiah of web typography?

There is some big news this week for those website owners and designers keen to use custom fonts on their websites.

For the longest time web designers have been limited to a small subset of fonts that were known to be present on the majority of users PCs. Although CSS font stacks allowed designers to choose less common fonts, because they could specify a safe alternative if that font was unavailable, this did not guarantee the user would see the design as intended. The only way of forcing a particular font was using Flash (via sIFR) or images. However, both of these approaches created potential accessibility problems.

The irony of this situation is that browsers provide a way to embed fonts in your webpage using @font-face. The problem is not technological but legal. Font foundaries are concerned about loosing control over the distribution of their fonts.

This is where Typekit comes in. Typekit is a soon to be released tool from usability expert Jeff Veen. When writing about the service he says…

We’ve been working with foundries to develop a consistent web-only font linking license. We’ve built a technology platform that lets us to host both free and commercial fonts in a way that is incredibly fast, smoothes out differences in how browsers handle type, and offers the level of protection that type designers need without resorting to annoying and ineffective DRM.

As a Typekit user, you’ll have access to our library of high-quality fonts. Just add a line of JavaScript to your markup, tell us what fonts you want to use, and then craft your pages the way you always have. Except now you’ll be able to use real fonts. This really is going to change web design.

In short, they provide an easy and legal way to use custom fonts. Of course, there are still some unknowns. We do not know what font foundries have signed up for the service and so have no way to know what fonts will be available (or how many). We also do not know the prices involved. However, presuming you are happy to use Javascript to deliver your custom font then this looks like a very promising solution.

Apple vs Microsoft – A website usability case study

The Web Designer Depot is running an interesting post that compares the usability of Microsoft and Apple’s websites. Let’s be honest, pitting Microsoft against Apple is a little bit of a gimmick. Its actually very hard to compare these two websites. The two companies are aimed at very different markets (as the post itself admits) and are on very different scales. Apple is much more focused as a business than Microsoft and so the Microsoft site is always going to be more complex.

That said, it is extremely interesting to see the two sites deconstructed from a usability point of view and it does identify a number of common usability issues that we can all learn from.

The article focuses on the following areas…

  • Homepage design
  • Flow
  • Navigation
  • Readability
  • Search
  • Aesthetics
  • Consistency

I am sure it will come as no surprise that Apple won hands down. However, I think it is interesting to note that the primary reason for Microsoft’s failure was its size. The larger a site is, the harder it is to maintain consistency, ensure quality and handle navigation. There is a lesson here for all owners of large websites – if you want your site to be usable, make it smaller by simplifying. Apple applies the principles of simplicity to everything from their products to their websites and it results in exceptional usability.

Reinvigorating old blog posts

This week I came across possibly the most ridiculously named idea in the whole of the web – “Sneeze Pages“.

Although the name is stupid the idea is actually a good one. According to Sitepoint a Sneeze page is…

a page that propels people in different directions deep within your blog by highlighting a variety of posts that you’ve previously written.

In other words it is a way of drawing users attention to older blog content buried deep in your archive and therefore increasing the ‘stickiness’ of your website.

As the post on Sitepoint points out, the problem with blogs is that new user rarely get past the last dozen or so posts. The wealth of content in older posts is largely invisible. It therefore makes a lot of sense to create the occasion post which draws attention to this older content.

The Sitepoint article suggests four types of “Sneeze Pages”:

  • Themed Sneeze Pages—these are posts or pages on your blog or site that revolve around a single theme (e.g. The best of Boagworld usability advice)
  • Time-related Sneeze Pages—these pages are based around a defined period of time (e.g. What you might have missed this month)
  • Retro Sneeze Pages—another variation of the time-related sneeze page is to do one that unashamedly shows off a number of posts ffrom a particular point in its history (e.g. The best of 2008)
  • Series Sneeze Pages—this is the technique of writing a series of blog posts exploring a topic over a period of time with lots of interlinked posts. (e.g. My 10 harsh truth posts)

Personally this strikes me as great advice and you can expect to see several such posts from me over the coming weeks and months.

Creating WCAG 2.0. accessible forms

I never get emails asking us to cover accessibility in more depth. Its just not a sexy topic. Designers, developers and website owners know they should care about accessibility and even endeavor to make their sites accessible. However, it doesn’t really excite people.

However, it is an important topic and one I will continue to cover on the show. I would also argue it can be inspiring  too. I will never forget the first time I watched Robin Christopherson from AbilityNet use a screen reader. Its not until you see it in action that you realize the challenges people face.

The same revelation came for me again when reading Accessible Forms using WCAG 2.0. Its not a light read and takes some getting through. However, it has some great insights into exactly how screen readers deal with forms and yet how easy it is to improve the experience if you know what you are doing.

For example did you know that screen reader users have to enter a special “form mode” to complete a form. When in this mode the screen reader will only read form elements. It will ignore any instructional text, unless it is wrapped in a label or other form element. This can easily be a real problem.

There is also advice on…

  • Colors and fonts
  • Mandatory fields
  • Use of Javascript
  • Timeouts
  • Grouping form elements
  • and much more

Personally, I feel this should be required reading for all designers and developers.

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Feature: How site personas can enhance your sites

If your website was a person, what type of person would it be? It is an interesting question. Take a look at your website for a moment. Look at the design, read some of the copy. Can you picture a single person that represents your site? If the answer is no, then you may benefit from the creation a site persona.

Read How Site Personas Can Enhance Your Website

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Listeners feedback: Stop hackers hacking your hackey code!

Steve from Aberdeen writes:

You promote the show as being for all those who “design, develop and run websites on a daily basis” but actually don’t cover much for us developers! How about covering some more developer orientated topics such as website security.

Its a fair accusation Steve, which is why I we have Dave on the show this week. He is going to provide a basic introduction to website security.

Security is a complicated monster to tackle, so it helps to think about it in really, really basic terms. Stuff comes in, stuff goes out. We have to assume that anything that comes from the user is dangerous, or tainted, and can’t be trusted in any way what so ever. We don’t even know for sure that the user is who they claim to be. Trust no-one. We also have to be 100% sure that anything we send back to the user is safe, un-tainted, and uncompromising. You don’t want to send dodgy scripts to your users, and neither do you want to send back valuable clues to the inner workings of your code. This is not meant to be an all-encompassing guide to preventing attacks, but instead a set of guidelines to writing applications in secure way.

Minimise

The first rule is this. Minimise areas that accept input from the request, and minimise areas that send response. Sanitisation and validation should be the first thing you perform on data received and the last thing before you return it. Following a sensible architecture such as the Model View Controller approach separates data received by the Controller area and data returned to the View. This will make your life far simpler when you start tackling such issues. This applies to all forms of input (form data, querystrings and cookies) and all forms of output (HTML, redirect, file download).

Validate

A commonly overlooked validation is confirming the data has been intensionally sent from the user. There’s nothing to stop a 3rd party website posting to your website, so it doesn’t matter how secure your login form is, the posted data could be coming from any of the dodgy websites your user has open. An easy solution is to use a random key as part of every posted form, unique to the users session. This way you can easily verify the form has been posted from a tightly controlled page you served to your user. It’s not enough to look at referrer headers, because these are easily faked. ASP.Net web forms, to their credit, do this by default.

Use White-lists over Black-lists. Lets say for example you’re validating a phone number, you don’t specifiy every non-digit character you want to remove, you strip everything that isn’t 0-9. A little too obvious? The same applies to the classic script tag. If you start trying to remove every form of <script> tag, you’ll end up playing catch-up against tricks using <img>, <body> and clever encoding. If allowing any kind of HTML through is necessary, you’d better be damned sure who submitted it and who is going to be able to see it.

Storage

So you’ve received your data, it looks pretty good. Whatcha gonna do with it? If it’s heading towards a database, you can’t be too careful. Escape it, or better yet use parameterised queries. If it’s the file system that your data is ending up, put it somewhere sensible. Ideally, this would be somewhere outside of your webroot, or in a protected folder. Whatever happens, you don’t want anything here directly accessible or executable. Just to be sure.

Responses

OK, so we’re sending a response. Just because the data we received passed our tried-and-tested validations doesn’t mean it’s safe to send back to the user. We HTML encode everything, unless absolutely necessary. If it’s plain text, fairly straight forward. If you’re putting suspect data into an HTML attribute, it might be an idea to verfify the format. If you think you’re outputting an SRC or HREF, check it at least looks like a path. If your response happens to be a redirect, double check nothing funny is going on with the URL. If your response is a (serious) error, make it look friendly, but don’t give away exactly what went wrong. If you want to send them a file, attaching it and manually setting the MIME type is more controlled to simply pointing them at the file.

This is not intended as a set of golden rules, rather a few key points to help you think about the code you write. Most new forms of injection and hackery are just clever ways of attacking poor code. Writing sensible code will keep you one step ahead of such attacks.

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5 options when website budgets get slashed

Your site is in desperate need of a redesign, content is out of date and the technology is archaic. Unfortunately times are tight and your budget has been cut. What do you do?

The economic downturn is affecting everybody and even at Headscape we have noticed the budgets of clients shrinking. With less money to spend how can you maximise the return on your investment?

To be honest I think it is a good thing that people have less to spend on their websites. We have had too many clients approach us asking for complete overhauls of their sites when that is not what is really required. Often more subtle changes can have a greater impact over the longer term. They certainly generate a better return on investment.

We have been working closely with our clients to suggest ways they can improve their sites without breaking the bank. Here are just 5 of our suggestions.

1. Realign rather than redesign

Why do you need a redesign anyway? Redesigning your entire website is time consuming and costly. However, more importantly it is often unnecessary. I seem to be quoting Cameron Moll’s excellent article “Good Designers Redesign, Great Designers Realign” a lot recently, but that is because he talks a lot of sense. He writes:

Like a kid in a candy store, we creatives redesign like it’s the new black. Why do we possess such an insatiable desire to refresh and remake? Why do we thrive on renewal? What tempts us to be seduced by the sway of renaissance?

I believe it is because we see a redesign as the solution to a failing, tired site. However that is rarely the case as Cameron goes on to explain:

Too often, look and feel, color scheme, layout, and identity are presented as solutions to problems… long before regard is given to other less-aesthetic issues that may very well be the root of the problem. The old warning against treating symptom rather than cause comes to mind.

What is more redesigns can often cause more harm than good by confusing the loyal users who are familiar with your old site.

When budgets are tight let go of the notion you need to do a complete redesign. You can improve your site many times over with the smallest change. Just take the case of the $300 million button I mentioned in show 150 of my podcast.

My facebook profile

2. Simplify

As website owners we are always looking to expand our websites by adding more features and content. However, that costs money we may not have.

Here is a radical alternative – Instead of adding more to your site, why not take things away.

Typically websites are stuffed with content and features that users simply do not use. A quick look at your analytics package will demonstrate the problem. The vast majority of traffic is to a handful of pages.

The problem is we tend to leave content in because ‘somebody might find it useful’. Although this maybe true, it does not necessarily mean keeping content is a good idea.

The more content and features we make available the harder it is for users to find what they need. It is the proverbial ‘needle in a haystack’.

Fortunately, simplifying your website does not have to be entirely about removing content. According to John Maeda’s book ‘The Laws of Simplicity‘ we can also streamline our sites by shrinking and hiding content too. Consider ways to reduce the prominence of less important content, to place a greater emphasis on what matters.

When budgets are tight take a long hard look at your site and ask whether more can be achieved by simplifying what you have rather than adding complexity.

Apple Homepage

3. Prioritise and phase development

Another technique which can be used when budgets are tight is to phase development. There seems to be a tendency among website owners to store up changes and roll them out in a single large deployment. Unfortunately this means a large single expenditure too and that can be problematic from a cash flow perspective.

A better approach is to roll out incremental changes on an ongoing basis. Not only is this better from a financial perspective, it brings other benefits as I explain in the Website Owners Manual. Phase development also provides:

  • Faster delivery because new features are launched independently. Some features can be launched while others are in development. This prevents a single feature stalling the entire rollout.
  • More accurate estimates. Bigger project are harder to estimate. Breaking them down makes it easier for suppliers to quote accurately.
  • Better PR opportunities. Whenever a new feature is launched there is an opportunity to publicize the site. New features can motivate users into taking another look. A single large project only provides a single opportunity to grab peoples attention.
  • Limited risk of working with a new supplier. Choosing an agency is always a risk. Until you work with somebody, it is hard to gauge how good they are. Reduce this risk by limiting the size of project they are commissioned to build. If the agency fails to perform, you can look elsewhere when commissioning subsequent work.

This is an approach commonly adopted by larger websites with their own in-house teams but much rarer among smaller sites who use external agencies. Nevertheless, it is an approach which works well in tough times.

Digg Technology Homepage

4. Reuse and recycle

Too often we reinvent the wheel. When budgets are plentiful this can make sense. Although there is similar functionality out there, we might choose to develop it ourselves so we have more control or can customise it to our exact requirements. However as budgets begin to get squeezed these are luxuries we cannot afford.

In a world of widgets, APIs and open source it is becoming increasingly hard to argue the case for custom builds. Why build your own mapping application when there is Google Maps? Why build a forum when you could use an open source alternative like Vanilla?

My only word of warning is in regards to integration. It can be hard to get these ‘prebuilt’ tools to work together. Be careful that the savings made are not lost to integration problems. Where possible use tools like WordPress that provides an architecture with a wide range of plugins for quick integration.

opensourceCMS screenshot

5. Move beyond the website

Finally, I think it is important to remember that your web strategy is not all about your website. We spend the majority of our ever decreasing budgets on adding bells and whistles to existing websites when there are large number of potential customers who never reach our sites.

Instead of sinking your budget and efforts solely into your website consider looking further afield. Could your web strategy be better served by putting resources into a Facebook group or a twitter account for example? Would your target audience listen to a podcast? Do they read RSS? What about a mailing list? The possibilities are endless.

Ask yourself where your target audience congregates. Instead of constantly trying to draw users to your site begin to spend time where they already meet. What social sites do they use? What editorial sites do they read? Contribute to these communities and offer to write for the editorial sites they read.

Many of these things can be done at almost no cost and with little technical knowledge. All it takes is some time and enthusiasm.

Conclusions

Whether a site is successful is not dictated by its budget. However many larger organisations have relied on money as a method of driving their web strategy forward. As these budgets are slashed there is an opportunity to gain a competitive advantage by being smarter.

Hopefully this post has demonstrated a few of the possible avenues available and inspired you to discover some more of your own. However if you would like some more personal advice specific to your own website then feel free to drop me an email.

147. Ho Ho Ho

This week on Boagworld: IT’S CHRISTMAS!

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Watch the behind the scenes video

This week’s Boagworld is our live Christmas special recorded via ustream.tv. It is our last show before the Christmas break. We return on Wednesday 14th January 2009!

News and events

Kevin Rose’s Christmas Shopping list

Later in the show we are going to share your top geek gifts. However, before we do that I thought we would start with Kevin Roses’ list to Santa.

Kevin has posted his top 10 gifts for geeks and it makes interesting reading. His list includes:

  • Amazon MP3 Gift Certificates – Notice this is not iTunes
  • A USB Drive that can go through the wash and survive to tell the tale
  • A clever little box that can stream Netflix films to your TV
  • A kit for getting you into building your own electronics
  • A HD flip camera
  • Some awesome luggage that is perfect for conferences
  • An insane all in one printer with touch screen
  • A Drobo
  • A micro tool with 19 different functions
  • A Casio slow motion camera

I whole heartedly support the inclusion of the Drobo in this list and I love the look of the luggage. However, personally I would prefer iTunes vouchers because then I can waste even more money buying Apps for my iPhone.

20 signs you don’t want that web design project

Admittedly this next post is not very festive but it brought a smile to my lips and isn’t that what Christmas is all about?

Zeldman goes all ‘ba humbug’ this week when he shares 20 signs that you do not want that web design project. There are some real gems in here. My favourites include:

A previously uninvolved marketing guy starts telling you, your client, and your client’s boss that the minimalist look “doesn’t knock me out.” A discussion of what the site’s 18-year-old users want, backed by research, does not dent the determination of the 52-year-old marketing guy to demand a rethink of the approved design to be more appealing to his aesthetic sensibility.

At meeting to which you have traveled at your own expense, client informs you that he doesn’t have a budget per se, but is open to “trading services.”

Client begins first meeting by making a big show of telling you that you are the expert. You are in charge, he says: he will defer to you in all things, because you understand the web and he does not. (Trust your uncle Jeffrey: this man will micromanage every hair on the project’s head.)

Very funny stuff and sadly, depressingly true. Nice to know even the mighty Zeldman has to deal with this kind of thing!

2008 on the Web: The 20 Key Events

Our final story for this Christmas show comes from Mashable. They share with us the 20 key events that have shaped the web in 2008.

You get a lot of these retrospectives at the end of the year but this is actually a very good list.

According to Mashable some of the key events of 2008 include:

  • The presidential election being fought online
  • The growth of data portability
  • The Apple apps store
  • Citizen Journalism
  • The Facebook redesign
  • The economic downturn
  • Streaming TV
  • Twitter
  • Microsoft and Yahoo!
  • Justin.tv suicide
  • Rick Rolling

The complete list and more detailed analysis can be found on Mashable.

It makes interesting reading if only to reinforce how fast things move online. In one year so much has happened. It makes you wonder what 2009 has in store. No doubt we will have a plethora of predications in January.

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Geek Gifts this Christmas

On last years Christmas show we shared our ideas for the perfect geek Christmas gift. This year we thought it might be more fun for the Boagworld community to share their ideas.

You guys have submitted and voted on some great suggestions and here is the top 10:

  1. A new Macbook Pro
  2. Adobe CS4 Design Premium
  3. iPhone 3G
  4. Marcus to play his guitar
  5. A Nintendo Wii
  6. A moleskin notebook and Lamy 2000 pen
  7. Apple TV
  8. Nikon D300 DSLR
  9. New iMac
  10. USB slippers

I was a bit gutted to see that ‘A decent joke from Marcus’ didn’t quite make it into the top 10 list. However, I thought it deserved a mention anyway :)

Other entries worth a mention include a netbook, A job and the Website Owners Manual!

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Boagworld Christmas Appeal

Last year I decided at the last minute to raise some money for a charity on the Christmas show. The Charity we chose to raise money for was called the Bethesda Project. It is a school and children’s home in rural India. The children who attend the school or live in the home come from very deprived backgrounds and the project provides them with a unique opportunity to better their lives.

The Boagworld community last year raised over £1000 to help this project and our money was able to buy an entire new building for the school. It was an incredible achievement and one that you should all be proud of.

However, over the last two years the project has doubled in size and they continue to need our help. With that in mind we are providing you the chance to give again.

I know you guys are constantly bombarded with appeals for money from various faceless charities. Its hard when you feel no connection to the people involved. I am lucky because I grew up with Sarah who helps run the project. I know her and her husband. I know the amazing sacrifice they have made to help these kids.

I therefore thought it might help if I shared a short video interview I did with them last Sunday while at church. Apologises for the poor quality but this was a spur of the moment thing and recorded on my little digital camera.

Occasionally I get emails from people asking who my ‘web design heroes are’. It always strikes me as a bizarre question. The web is an amazing place and I am honoured to be involved in developing something that is the pinnacle of human achievement and knowledge. However, in my opinion it does not generate heroes.

My heroes are people like Sarah and Simon. These people are intelligent and talented. They could have earned a fortune in the commercial sector. Instead they have devoted their lives to serving others. That is to be admired and respected. In my opinion that should be supported.

That said, I know times are tough and people haven’t got a lot of spare cash. SO, I have decided to bribe you. If you give something to the Boagworld appeal no matter how big or small we will give you the chance to win a GetSignOff T-Shirt. As an added bonus I will get Marcus to sign it (he used to be a popstar don’t you know!) and I may even sign it myself.

So can I ask everybody to give something even if its just a few dollars. The majority of last years £1000 was made up to tiny individual gifts. Simply go to http://justgiving.com/boagworld/

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Question time

The remainder of the show was dedicated to answering questions either sent in by listeners or asked directly in the chat room. Questions included:

Paul asks – What would be you’re ultimate (non-electrical/non-computer related) Christmas present and why?

Doug asks – what’s been your favorite site redesign, either that you have done or you’ve seen done on the internet in the last year or so?

Paul asks – For someone interested in getting into the Web Design industry, what would be the 1 piece of advice you give them?

Matthew asks – What would you be doing, career wise, if the web did not exist?

Jamie asks – How much do you think technical competency counts for or against a good sales team.

Matthew asks – What is your innate age? Have you alway been a 42 year old in spirit? Or a 12 year old?

Paul asks – What Christmas present did you really want that you never got as a kid?

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146. Obsessive

On this week’s show, Paul interviews Nicholas Felton about designing with data, we celebrate the return of 24Ways, and explain how community can keep users coming back for more.

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Housekeeping

Two pieces of housekeeping before we begin:

  • First, Jaysone wrote in asking about the chat room we mention on the show. He wanted to know what it was and whether anybody could join. The chat room is associated with the shows we occasionally stream live. You can watch these shows at http://boagworld.com/live and interact with us as we record via the chat room. Anyone is welcome although you will probably need to follow me on Twitter to see when the shows are being recorded.
  • Talking of streaming shows, the next live show will be our Christmas special on the 8th December at 2.30PM UK time. The show will be an open question and answer time so either send in your questions in advance or come along and join us in the chatroom. We will also be doing a feature on this years top Christmas gifts for geeks. You can vote for your suggestions over at UserVoice.

News and events

24 Ways is back

This week sees the return of 24 Ways. 24 ways is the advent calendar for web geeks. Each day throughout December they publish a daily dose of web design and development goodness to bring a little Christmas cheer.

I am not sure whether it is the quality of the posts or that 24 Ways appears just before Christmas, but I always get excited when they return.

This year it returns with a somewhat controversial new look (personally I think it is great they are experimenting) and a whole new set of posts. They still offer a complete archive of previous posts so be sure to look through that, as well as subscribe to their RSS feed.

There is something very special about 24 Ways. I think part of the reason I like it so much is because the writers are given a free hand. They can write on whatever they want and so inevitably write about their passions. This leads to a better quality of post.

As if that glowing recommendation is not enough, I should also point out that our very own Marcus Lillington has a post coming soon. Surely that will be enough to encourage you to subscribe!

iPhone designers kit

In the past I have been slightly rude to the guys over at Smashing Magazine about their endless lists of other people’s creativity (we love them really). However, this week they have released something that is genuinely useful.

The iPhone Starter Kit, is a set of button elements and various iPhone interface options, bundled in a Photoshop PSD. The pack is ideal for mobile developers and front-end designers who need a professional way to show mock-ups or try out ideas.

You can use the set for free and without restriction. This includes both private and commercial projects. The only thing they ask is that you do not resell it.

Admittedly you may not be doing work on the iPhone right now. However, I suspect it will only be a matter of time before we will all be working on a mobile application of some description.

The mobile sector is incredibly exciting at the moment and this is another useful little weapon in our arsenal.

5 Ways to Get Usability Testing on the Cheap

Our next post is from the sitepoint blog and is entitled ‘5 Ways to Get Usability Testing on the Cheap‘.

Usability testing is a good idea for any new web site. Increasing the usability of your web site is good because it will increase visitor satisfaction, which in turn increases sales and user loyalty. On the business savings side, usability testing can also save you money in development, maintenance, and support costs.

The problem is website owners often perceive it as expensive, failing to grasp the high return on investment. However, it doesn’t need to be and any project can incorporate some user testing, no matter what the budget.

The sitepoint post makes 5 suggestions of how you can keep the cost down…

  • Use a service like usertesting.com, which provides a video of users interacting with your site.
  • Get a written user response to your site from Feedback Army for as little as $7.
  • Use a DIY user testing tool like Silverback for the mac or Morae for Windows.
  • Ask friends and family to take a look at the site. Alternatively ask for some feedback on the boagworld forum.
  • Use services like Crazy Egg or Click Density to get heatmaps showing how users interact with your site.

Whatever approach you choose, always make sure you have at least some user testing in every project.

Site search options

One of the things I hate most about the Boagworld website is its search facility. The built in search mechanism that comes with my blogging software sucks! This is particularly embarrassing as I am always banging on to clients about how important search is. After all half your users will turn to the search box before even considering browsing the site. Search has to be right.

I have half heartedly looked around for something that would do the job. I remember looking at Atomz a while back and also there is the obvious Google integration route, but nothing inspired me.

This week however another post from Sitepoint caught my eye. It was talking about the new site search from Yahoo! Recently adopted by Techcrunch it has some fairly impressive features…

  • Real-time indexing of content – When new blog posts or comments are added to the site, the search index updates almost immediately.
  • Customised ranking – You can fine tune the algorithm to fit your audience and user experience.
  • Structured search – You can build your own refinement mechanisms. For example I could allow users to filter posts by category, number of comments, tag or any other criteria I set.
  • Blending Web with site results – Users can search both site and web content and see the results blended together in a single display.

If your site search sucks as much as mine, you might want to check this out.

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Interview: Nicholas Felton on ‘Designing Data’

Paul: So joining me to day is Nicholas Felton. Good to have you on the show Nicholas!

Nicholas: Thanks so much Paul, it’s a pleasure being here.

Paul: It’s the first time that I’ve really spoken to you. I only first saw you or heard about your work at Future of Web Design and I have to say you completely blew me away with a presentation that was very different from the majority of stuff that was being talked about because it wasn’t really fundamentally about Web design, I guess in a way.

Nicholas: No, I think in a way it’s about a weird hobby that’s kind of developed into a tiny Web phenomenon.

Paul: Well, from what I can gather it’s a fairly big Web phenomenon according to Keir from Carsonified who was raving about you afterwards. For those people that haven’t come across you before, tell us a bit about yourself. Who are you? What is it that you do? Where is it you work? A bit of background basically.

Nicholas: Sure, sure. Well again, my name is Nicholas Felton. I’m a graphic designer, predominantly print but I definitely dabble in the web and am there more and more frequently. I went to art school, I studied graphic design about ten years ago here in America at the Rhode Island School of Design and I’ve worked in graphic design firms and advertising doing identity and on the side I’ve started my personal website called Feltron where I’ve grown these annual reports that have become something that I’m sort of getting well known for.

Paul: So let’s talk about these annual reports, because this is what you were talking about at Future of Web Design. There’s a lot of people that might be listening to this thinking “Well, hang on a minute he’s just said that he’s primarily a print designer, this is a web design podcast. Why have we got him on the show?” Well just to kind of deal with that to start with, I mean obviously web design should be a lot broader, we should be looking outside of the web for inspiration and I’ve found these Felton Annual Reports incredibly inspiring. For those that don’t know, tell us a little bit about what they are.

Nicholas: Alright. Well, I really latched onto this name for them because I think it communicates pretty quickly what it’s about. Everyone understands what an annual report is. It’s the summation of a year. I’ve just attached my name, more precisely my sort of Web name, which is Feltron. My last name is Felton. But these started in 2004. I was just trying to get a grip on the year and wrap it up and I looked around at the websites I was looking at and the books I enjoyed and I put that all on my site but I snuck in a couple of little details, like the number of postcards that I sent and worked out the number of air miles that I traveled and those sort of, they hooked me. And so the next year I went back through my records and I put together a multi-page feature for my website where I looked at my travel in more detail, making pie charts of the countries that I went to. I split up my photography into all these different metrics that I could examine and between that I came up with about six pages I think of exploration of my eating and drinking habits and the culture that I enjoyed for the year and this is something I thought would only be appealing to people who knew me well, it would be a little bonus for them at the end of the year and it turned out to be a little viral and people started sending it to their friends and I started hearing from strangers that they thought it was fantastic and people saying, “I want to do this,” so I’ve tried to spend more and more time on it each year to stay in the forefront of this desire that I see building for people to encapsulate their year in this kind of report.

Paul: For me personally, when I heard you speak I immediately came away with a desire to do the same thing, just as you described.

Nicholas: That’s fantastic.

Paul: But the question that’s burning in me is, “Why?” Why do I feel the desire to do that? Why did you do it? Where did the idea come from? How did this all start?

Nicholas: I think it wasn’t that hard for me to do. The first one that I described, which was a multi-page document I actually didn’t do anything different than I’d been doing for previous years. I just had this natural habit that in my calendar I would write down where I went socially as well as what I did for work and I was able to look at that and between the names of the restaurants I knew this was a Thai restaurant so I could sort of make pie charts of what types of meals I was eating and I knew how many bars I had been to and I guess after that year I decided I was really going to formally examine this and decided to strictly track more things over the course of the year. I guess for me it’s driven by curiosity, I think I’m a pretty naturally curious person, maybe you are as well and it’s not about changing my behavior. I really don’t want the reports or this recording of my year to affect what I do over the year. I think I find a lot of solace in the numbers that come out of it. Just knowing how many beers I had or how many coffees I had or how many air miles I traveled is really comforting to me. It’s a way of tackling some of the unknown in our life.

Paul: It’s interesting because when you describe it, if someone hasn’t seen these reports you kind of think of an annual general report that’s published by a company, which are tediously dull documents but the things that you produce are graphically stunning as well. So I’m interested, is it primarily a kind of data collection exercise for you, or is it more a graphic design exercise? Is it about, I mean you kind of indicated that it’s about the data that you’re gathering rather than maybe the graphics, but the graphics are obviously what sells it to other people I guess. I don’t know.

Nicholas: Yeah, it’s hard for me to split it, but I have to say it’s absolutely about the finished product which is a piece of graphic design and the better the data is the better the story I have to tell so it’s a narrative of my year. It’s all encapsulated. It’s primarily a visual piece and I do put a lot of time and effort into making sure that it’s very visual and very easy to read quickly but that there are little details in it you can pull out if you want to spend more time with it.

Paul: Yeah. I mean that’s the immediate thing that you said there, it’s very time consuming.

Nicholas: Yes.

Paul: Not only from a design point of view, and I’m sure it must take you just an unbelievable number of hours to produce something that is so exquisitely designed but I mean tracking all this stuff, you must spend, I mean I’m surprised there isn’t a big part of one of your pie charts that’s just entitled “Tracking” you know where you spend hours just tracking all this information. What keeps you going? Why do you continue to do this?

Nicholas: Well first of all, it just doesn’t take that much time actually. I tend to sit down in the morning in front of my calendar and write down the meaningful things from the previous day but at most five to ten minutes a day. It’s definitely a background process that’s running in me all the time as, “Do I need to take note of this for my reporting?” And when I do leave my routine, when I travel, it’s a bit more complicated because then I’m doing new things and I want to make sure I get them right but it’s something I think you get into the habit of doing. For anyone who writes a diary or does these sort of recordings of the day I think after a while it’s not a burden at all. Last year I did find out, I decided out of this curiosity that I wanted to record every street that I’d walked down in New York City and that did become a little burdensome, but it was well worth it.

Paul: It’s interesting that you picked that one out because that was the one that I really looked at and went “Wow, that must have taken a long time.”

Nicholas: Yes. But it was well worth it. A year is a long time but it’s actually not that long of a time and I had a lot of hunches going into it about where I would go and where I didn’t go and it’s phenomenal to see how little of the city my routine is actually settled into.

Paul: Yeah, it’s a fascinating exercise. Just kind of give us a little bit of an idea, you know tell us you just mentioned walking down certain streets. Tell the listeners some of the other things that you collect, the other bits of information.

Nicholas: Well last year I was keeping track of every single alcoholic beverage that I had. For some reason I think drinking is really easy to keep track of because it is sort of a binary act, it’s like “one drink” versus a meal which can be more complicated but so alcoholic beverages I had 968 in 2007. I had 83,565 milligrams of caffeine through all my coffee beverages which by examining my weight and the caffeine content of each type I was able to deduce was approximately 6.8 lethal doses. I knew there’d be a couple lethal doses in there I just wasn’t sure how many and I worked it out.

Paul: That’s just horrifying. How do you decide what it is you’re going to track?

Nicholas: It usually just leads naturally out of the previous year. So like in June I will decide, “I wish I’d been tracking that this year,” and so next year I’ll make a point of doing that. So last year I started delving into the distances I’ve traveled, I worked out that I traveled about 1075 miles on the New York City subways. So this year I’ve taken a much closer look at the distances I’ve traveled. I’ve worn a pedometer all year so I could figure out how far I’ve walked and yeah.

Paul: What kind of other stuff are you tracking at the moment? You’re tracking how far you’ve walked, what other things?

Nicholas: Mostly the same things from previous years, but I’d like to look at it all through the lens of distance so it’ll be a different measure of the year rather than relating things to days or hours how does that relate to how far in terms of length I was through the year.

Paul: I mean you mentioned a pedometer there. What other kind of tools do you use for collecting data when you’re out there? When you’re out and about I feel like you need a really handy little iPhone app or something here that kind of records all this stuff for you but what tools are you using?

Nicholas: Well yes the iPhone is great I’ve tried to have some sort of smart phone where I can take notes at all times through this project but often times it’s just as simple as sending an email to myself so I have this little note that gets collected and goes into a folder and I make sure that I enter that into my calendar. It mostly all goes into iCal. I also use Backpack by the 37signals guys to keep running lists of the clothes that I purchase through the year or the movies that I saw and then when it all comes together it’s Excel. Everything needs to get into a spreadsheet so that all the math can get done and that’s probably half of the time it takes to design is just collating all the numbers.

Paul: Yeah, I’ll bet. Wow. This is absolutely fascinating. It’s something very addictive about the whole idea. I mean OK, for somebody like me, let’s say I wanted to go for this and I wanted to try it. What kind of advice would you give me starting out?

Nicholas: Well probably the best advice is to pick something that you’re going to be able to track, that you’re not just picking “What websites do I visit?” because it’s going to be overwhelming and you’re just going to pass on it after a week or two so pick something that’s easy that you do, not too infrequently that it’s not interesting but frequently enough that you’re going to get a good data set out of it. And so like if you see a lot of concerts I think concerts attended is great and then what aspects of that that are interesting? Who did you see and where was it or how long was it? So I think definitely in this website I’ve been developing to help other people create their own annual reports or just personal reporting in a way you can just have one really rich data set and by slicing it in different ways I think you can get a lot of interesting presentations out of it.

Paul: You mentioned a site there that you’re developing. Tell us a bit about that.

Nicholas: OK, it’s called daytum.com. It’s D-A-Y-T-U-M and it’s just a place where I’ve tried to remove a lot of the boundaries for creating a document like this. So there are two parts of it, there’s the recording element that can get complicated so we want to make a way that’s really easy for you to count things and then the display part of it which is practically inaccessible to a lot of people so there are a lot of built-in pie charts and stack line graphs and counting methods that are all built in, in a sort of clean design and you can just make this page that fills up with graphs and numeric intricacies of your life.

Paul: I must admit I’ve had a quick look at it and I haven’t signed up for it yet and you know it has that same clean look that your reports have and you know it’s obviously beautifully designed as well I mean we’ve spent a long time haven’t we talking about the collecting of the data I think that’s probably the most fascinating bit but as this is a web design podcast I feel like we should be talking about the design a little bit as well.

Nicholas: Absolutely.

Paul: You know I think the kind of key thing that really struck me is that you’re presenting, you know, fairly dry data and don’t get me wrong, I’m not implying that your life is boring but at the end of the day it’s data that you’re presenting and you’re doing that in a kind of visually stunning way. Tell us a bit about how the design comes together, you know. What’s your design process?

Nicholas: Well I have the benefit of being in control of all the data so if something isn’t looking right one way I can explore it a different way or I can rewrite a headline which is one of the greatest advantages that any designer can have rather than working for someone else. And then I sort of have an infographics approach where I really eschew using keys or trying to make your eye go in too many places to understand something so whenever possible I try and keep everything really focused so you can look in one spot and hopefully understand what’s going on there immediately rather than having to look at color codes or translate symbols unnaturally.

Paul: I mean is it, a lot of graphic designers out there that kind of find working with data and, you know, things like that incredibly dull. How do you keep inspired? How do you get something out of it? Because you’re not working with gorgeous imagery or anything like that, you know it’s quite dry, what inspires you about doing this kind of stuff?

Nicholas: Well I guess they’re kind of like puzzles for me. Um, I will see the establishing of infographics sort of like the data’s there and it wants to look interesting so how can I make a system that’s going to present it in the most instructional way? So I’ll play with that system so that it will line up in a dramatic way rather than just sitting in a static predictable line graph or bar chart or something like that.

Paul: I mean also you seem to use typography very heavily so I’m guessing that’s something you’re particularly passionate about.

Nicholas: Yeah I guess it’s my two natural loves in one place: the numbers and type.

Paul: Oh dear. So what advice would you give for us Web designers that are kind of, you know we do work with data a fair amount, you know from surveys through to content management systems that provide reporting and things like that. What do you think the key is to presenting data in an understandable and approachable format?

Nicholas: I think that one of the key things is just getting away from the default options that you’re given like I’ve found it’s really impossible to get a nice looking graph out of Excel or out of Apple’s Numbers and the same is kind of true for the Google Chart API which is what we use for daytum.com which is basically a way to send a URL to Google and they return a pie chart or a line graph but they can get really overly complicated and ugly very quickly so it’s a matter of stripping it down and making sure that this is something that’s going to be dramatic and simple to understand.

Paul: It’s that simplicity thing again that, you know, have taken something complex and as you say stripping it down and keeping it simple.

Nicholas: Absolutely, and even if you have the benefit being able to edit your material so that I’m looking at a pie chart that has four or five slices rather than seventeen I think it’s going to benefit your readers enormously.

Paul: So Daytum, that you are in the process, is that actually live now or is that still in the process of being developed? I can’t remember whether it was generally accessible or whether it was in a closed beta.

Nicholas: It’s in a beta but the wait list is down to less than a week now so it’s just a queue basically to protect out severs. But yeah, we’re adding new features all the time. We’re about to add averages there so you can examine your average cup of coffee or your average commute time and we just plan on trying to preserve the user experience by making sure we don’t get too swamped and growing it over time.

Paul: So how did this come about? You keep saying “we” so who’s the team that’s behind that?

Nicholas: Yes it’s my partner Ryan Case who is more on the development side but is also a fantastic user interface designer and he came to me in January or February of this year and like many people had said we should figure out a way to do this year reports on the web so that other people can do it but he had the technical chops and motivation to really get the ball rolling and he’s become actually a great data tracker himself and has been keeping track of all his beers religiously and all the trains he’s been taking, which I didn’t know he had in him. So I think it goes to show anybody with the proper motivation could get started.

Paul: So is this your full-time job now or is it a part-time project?

Nicholas: It’s about half-time at this point. I still have my editorial clients and web clients and identity clients that I work for but this definitely occupies as much free time as I can give to it.

Paul: Well I found the whole thing incredibly inspiring.

Nicholas: Thank you so much.

Paul: It made me look from a completely different perspective at graphic design and also at life in general I guess and we have so many people who come on the show that are talking about the stock and trade of web design and thought it’d be really good to get you on just to give a different perspective and make us look outside of our little boxes. Thank you so much for coming on and I wish you all the best in your various projects.

Nicholas: Thank you Paul. Thank you.

Paul: Good to talk to you.

Nicholas: OK, take care. Bye bye.

Thanks goes to Todd Dietrich for transcribing this interview.

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Listeners feedback:

This week’s listener contribution is a question from Dave. He writes:

I am having real problem maintaining users. They visit the site once and then I never seen them again. I have good content, the site is usable and so I am at a loss as to what I should do.

Should I be worried? Are repeat users really important? What can I do to keep them coming back which doesn’t cost a fortunate?

It is such a good question that it spawned an entire post on using community as a retention tool.

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The stickiness of community

For many, the Holy Grail of a successful website is ‘stickiness’. How do I keep users coming back for more?

Dave from somerset wrote: I am having real problem maintaining users. They visit the site once and then I never seen them again. I have good content, the site is usable and so I am at a loss as to what I should do.

Should I be worried? Are repeat users really important? What can I do to keep them coming back which doesn’t cost a fortunate?

I have written about the importance of repeat users before. These are the people who develop brand loyalty, complete calls to action and regularly purchase. For example, according to data from WebSideStory Inc. repeat users are eight times more likely to make a purchase on an ecommerce site. Repeat users are the lifeblood of most website.

One of the best ways to keep users coming back is to foster a community. However, a thriving community provides a lot more benefits than repeat traffic. An online community can also:

  • Improve your offering
  • Change brand perception
  • Promotes your site
  • Reduce your costs

We have covered the benefits of community on the podcast before. However, that was back in 2006 so my thinking has moved on since then. I therefore hope you will forgive me if I clarify what I mean when I say ‘community can help your business’.

Improving your offering

A good community is not just about users speaking to one another through a forum or chat room. It is also a two way dialogue between you and your users. It is an opportunity for you to hear from your users and discover what they want from your website.

In an attempt refine their products or hone their marketing message, many organisations spend substantial figures on focus groups and customer survey. However a healthy community is constantly providing feedback on your offering. This gives a superior insight into how your product or service should develop at little or no cost.

However, listening to your users does not just improve your offering. It also improves their perception of you.

Changing brand perception

People like to be heard. They like to feel their opinion matters. Engaging with your users and really listening to what they have to say about your products and services is incredibly powerful. It is even more powerful when they see their suggestions acted upon.

Both Dell and Microsoft have significantly improved the way their brands are perceived by talking to customers and engaging the community around their products.

Often this involves nothing more than a speedy response and apologetic tone. However, openness and transparency with a community can also go a long way.

It is possible not only to undo a negative brand perception but also nurture a positive one. And once users feel positive about your brand they start to recommend it to others.

Promoting your site

An community that is enthusiastic about your site or products can be one of the most powerful promotion tools available. Sites like Digg.com have become popular largely because of their passionate community. Equally, Apple’s success is at least partly reliant on their obsessional ‘fans’ who constantly push and promote their products. Nothing is as valuable as personal recommendation.

If you include your users in the process of developing your site they feel invested in it. They feel the site is as much theirs as yours and so will promote it as their own.

A successful community will always be seeking to draw others in, so growing and promoting your site. This ‘evangelistic’ tendency in a community can also lead to substantial cost savings.

Reducing your costs

As I have already said, a passionate community can provide free advertising and save money in focus groups and product development.

However they can also save money in customer support. This is particularly true if your site provides customer support. Rather than users sending queries directly to you, they can post them in support forums and allow others in the community to answer their questions. These forums also become a repository of knowledge others can draw upon. This reduces the support burden (and therefore cost) on your organisation.

Finally, communities have a lower cost of sale. Because they are already enthusiastic contributors to your community, they are easier to reach. This is especially true for repeat ordering.

Hopefully that has convinced you of the benefits found in community and given you some ideas of how to keep users coming back for more.

143. Partnership

On this week’s show Paul and Marcus discuss how to promote your web application, ways to improve the client/designer relationship and tools for managing your font library.

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News and events

Obama top technology promises

One of the most exciting things about being at this years FoWD conference in New York was that I got to witness the election of the next U.S. president.

Whatever your political persuasions it was a landmark election. Not only will Obama be the first African American president he is also probably the most technically aware.

Obama campaigned aggressively online, from a dedicated YouTube channel to Obama pages on Facebook and MySpace as well as Twitter feeds. He even had his own iPhone application.

So what can we expect from this tech-savvy President? How will he shape the future of U.S. online presence and possibly that of the entire web? An article on tgdaily entitled ‘Barack Obama’s Top technology promises‘ gives us a roundup of various technological promises from Obama’s speeches. These include:

  • A commitment to Net Neutrality
  • A desire to expand broadband penetration in the U.S.
  • A review of the current wireless spectrum usage
  • Tougher legislation around online security.

Of course, promises made on the campaign trail are one thing. We shall see what the reality turns out to be.

Could Microsoft consider adopting Webkit?

Talking of things that may never be, a young (and very brave) developer at Microsoft recently asked Steve Ballmer:

Why is IE still relevant and why is it worth spending money on rendering engines when there are open source ones available that can respond to changes in Web standards faster?

Ballmer’s response was surprising to say the least:

There will still be a lot of proprietary innovation in the browser itself so we may need to have a rendering service. Open source is interesting. Apple has embraced Webkit and we may look at that, but we will continue to build extensions for IE 8.

Although some have seen this as a sign that Microsoft may adopt Webkit, personally I am sceptical. Were Microsoft to completely change its rendering engine it would inevitably break large numbers of sites and cause outrage among many of their large corporate clients.

The backlash when moving from IE6 to IE7 was massive. Moving to Webkit would conflict with Microsoft’s mantra of ‘not breaking the web’.

That said, we can dream. Without a doubt the real innovation and competitive advantage among browsers is in features, not rendering engines. This would in many ways be a smart move allowing Microsoft to concentrate on differentiation through ‘extensions’ and functionality, rather than wasting time on getting pages to display correctly.

WCAG 2.0 resources

Something that is definitely going to happen very soon is the release of WCAG 2.0.

WCAG 2.0. has now become a proposed recommendation. This means it is not only technically complete but has been successfully implemented on a large variety of sites. In short, it has been proved to work.

According to the Web Standards group this means it could therefore be released before Christmas.

This is hugely significant and very exciting from an accessibility point of view. WCAG 2.0. has come a long way from its controversial beginnings and is now a very good set of guidelines.

Now is the time to start building compliant sites and the Web Standards Group has provided some useful resources for implementing WCAG 2.0.

Prototyping with XHTML

Our final story is a post on the Boxes and Arrows website encouraging us to ‘Prototyping with XHTML‘.

The article lays out an approach to wireframing and prototyping, which is based entirely around the use of XHTML. Starting with the XHTML itself, you build up the structure and elements within your site. You then add CSS and Javascript to further refine the concept.

It is an approach with a lot of merit. Unlike other methods, the prototype is not thrown away but becomes apart of the final deliverable. It is also an approach particularly suited to multiple iterations, allowing you to refine the design over time.

In a world of web applications it is becoming increasingly important to demonstrate user interactions in a way static comps cannot. However, although this approach is appealing I do not believe it replaces the Photoshop mockup. Client’s like to see ‘finished’ looking designs. That said, it is another useful tool in your arsenal and you should be sure to read this post.

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Feature: A Partnership of Cooperation

At this years FoWD I shared how the relationship between web design agency and client is fundamentally broken. Where there should be mutual respect and cooperation, there is negativity and mistrust. Read More.

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Listeners feedback:

Marketing a web application

Nick Charlton writes: Long time listener, haven’t asked a question before though..

Apart from your blog, the podcast and twitter, how else have you marketed GetSignOff?

To be honest, I have done very little marketing yet. However, I know that has got to change. The problem is that I am not a trained marketeer and so don’t really know what I am doing. That said I do have a rough plan:

  • Free pro accounts – While in beta we gave away numerous pro accounts to ‘web celebs’. However, to be honest it was a waste of time. These guys were either too busy to review it or just didn’t feel it was worth writing about. This time I intend to give free accounts to those who blog about the application. Not entirely sure how I am going to do this yet but I think it might generate some buzz.
  • Offering discounts – Discounts are an effective way of spreading word of mouth. Again I am not entirely sure if or when we will do this, but offering the occasional discount should encourage people to tell their friends.
  • Targeting appropriate publications – I am in the process of writing a number of articles either directly or indirectly related to GetSignOff. I have also asked some sites to review the application. I have approached sites like Digital Web, Think Vitamin and printed publications such as .net. Having a product aimed at people like myself makes identifying appropriate publications easy.
  • Producing supporting video content – I have already produced the ‘Getting design sign off‘ presentation but also intend to make some shorter tutorials for YouTube. These will contain valuable content in their own right, but will also promote GSO.
  • Utilising CSS galleries – Because my audience are web designers we have submitted GSO to several CSS galleries. We know that many web designers use these sites and so this gives our application a lot of exposure.
  • Use speaking opportunities – Speaking opportunities have been a great opportunity for promoting GSO and I have started tailoring my speaking slots around the subject of sign off.

In time we may consider advertising through things like Google Adwords or the Deck. However, until we are confident in the return on investment we are not willing to invest more money in anything other than development.

Font management

Aurel writes: I would realy like to know how designers deal with fonts? From personal experience, I have alot of fonts and it takes me time to find or manage them. So I was wondering if you know of any way to group the fonts, e.g. when you go through the drop menu of fonts in photoshop, they apear in groups (or something along those lines).

The solution I use was recommended on the Rissington Podcast (oh the shame of admitting that.)

It is a piece of software called FontExplorer X which is available for both the mac and PC. It has some superb features if you are serious about fonts. These include:

  • Organising your fonts – Organise using a library, folders, tags and even smart sets. You can directly access all typefaces from a certain foundry or all fonts tagged with a certain keyword? You can even view all italic fonts.
  • Auto activation – FontExplorer allows you to decide which fonts are available in which applications. This is ideal if you want to avoid scrolling through large numbers of fonts in applications like Photoshop.
  • Font information – FontExplorer gives you a clear customisable preview of your fonts as well as detailed information on the character set and usage restrictions.

The application also has an in built store that allows you to buy additional fonts within the same intuitive interface. I am guessing this is how they manage to offer the whole application absolutely free.

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140. Launch

In this week’s show GetSignOff has finally launched, we talk about how to use web stats to improve your site and we answer your questions about roles with web design and should you help clients with hosting.

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News and events

Acid3 receptions and misconceptions and do we have a winner?

The team that develop WebKit, the open source web browser engine that Safari and the new Google Chrome are built on, have just announced that the engine passes the Acid3 test developed by The Web Standard Project (Wasp).

So what is Acid3?

Acid3 runs a series of tests against a given browser and produces a score, the goal being 100/100. This score is generated from how "standards compliant" the browser is. For example whether it supports CSS2.1 styles such as "inline-block" and "pre-wrap", if it supports SVG-Fonts, what DOM features is supports and a whole range of other criteria.

So WebKit passes!

Does this mean we should ditch Firefox, IE and all the other browsers in favour of Safari or Chrome, well no, and that’s what Lars Gunther is talking about in his article over at WaSP.

It’s great that tests like Acid3 exist and that browser developers endeavour to build better browsers because of them. All in all it results in a much better experience for the average user and makes our lives as Web Designers much more hassle free.

6 Things To Like About Dreamweaver CS4

So Dreamweaver CS4 became available this week, 15th October to be exact and Alex Walker over at Site Point has been having a play and has shared with us 6 thinks he likes about the new release. Check out his article for details of each, but a summarised list is:

  • UI/Workflow Improvements
  • The Related Files Toolbar
  • Code Navigator
  • Live View
  • Advanced JavaScript Interpretation
  • Making JavaScript Unobtrusive

From reading the article these improvements over the previous version look really promising. One feature that really caught my eye is "intelligent code completion" for JavaScript and the most popular libraries such as jQuery, MooTools, Prototype etc, the same way it does for HTML!

It would also appear that Adobe are making big improvements to the "Display View" of Dreamweaver, which has historically been the stigma plaguing most "professional" designers who use it. The "Display View" now has integrated code navigation, so you can use it to jump to specific elements within the page and Adobe have also built WebKit into Dreamweavers core so you can run your site through the software to test JavaScript, rendered CSS, server-side code etc.

So will these new features encourage more people to use Dreamweaver?

7 Ingredients of Good Corporate Design

Smashing Magazine has published a great article that discusses 7 ingredients to good corporate design. They break the discussion into two elements:

  • Design as artistic representation, which consists of:
    • Logo
    • Typography
    • Colours
  • Design strategy, consisting of:
    • Brand
    • Quality
    • Community
    • Culture

It’s important to understand that corporate design isn’t simply of a graphical nature but is intrinsically linked with your strategy, the goals that you set and how you implement them and this article is well worth the read.

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Launch: GetSignOff Goes Public

Monday GetSignOff finally opened to the public. It has been an interesting journey read more here.

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Feature: Using Web Stats for More

We all use web stat tools like Google Analytics for tracking marketing campaigns. However, they can also be used to improve your site. We discuss this in this weeks feature.

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Listeners feedback:

Salesman seeks designer/developer

Got this audio question from Andrew:

Hi Paul, hello Marcus and hi to all the people who work at the show. I live in Canada so hearing your nice English voices through my headphones is great. My name is Steve and I’ve done some freelance web design for clients in the past, but the part I enjoyed the most was the selling cycle; being able to explain to the client what a standards based website could do for them and then persuade them that investing in such a site would be wise for their business. I bet there’s a lot of designers and developers out there who are absolute Jedis when it comes to coding CSS and HTML but really hate the selling part. And then there are people like me who can really sell well but I wish I could work with people who are amazing at building websites.

My two-pronged question is as follows:

Is there a website or another resource that would allow people like me, who love web design, but are more business/marketing oriented to touch base with people who are in the opposite situation? And I’m thinking more than just a job board here, I guess the best analogy would be something that Marcus might be familiar with – adverts in the back of music magazines that would say something like ‘band seeks drummer’ or ‘talented singer needs people to play instruments’.

My other question: how did you guys do it at Headscape, were you all great at coding and someone had to get pushed out the door and start selling or were there very separate roles from the beginning?

Ok, part one first (I’m original aren’t I)… the ‘band seeks drummer’ analogy is good but I much prefer a dating agency analogy! Cuddly, financially sound salesman WGSOH seeks quiet, intense, practical developer for fulfilling relationship. :-)

As far as I am aware, sadly, this service does not exist. Forums, like the Boagworld forum, have got to be your best bet.

Right, part two. Much as I would love to claim that I used to be great at coding before they kicked me out of the door to do the selling, it would be a blatant lie. When Headscape started, the three of us came from different disciplines – Paul was designer/tech (it’s true!), Chris was project manager and I was salesman. We soon didn’t have enough design/tech resource and started to recruit but the fact that a) Chris was organising and pushing projects along and b) that I was concentrating on bringing in new work meant that we were running things like a larger agency (more efficiently and with less risk) very early on.

I have banged on about how important effective selling is in the past many times so won’t repeat myself here. The only thing I will say is that having totally separate roles is not necessarily a good thing. Even now, we don’t have very separate roles. Chris and Paul are both heavily involved in the sales process and always have been. In my view, it is the responsibility of the company directors to se
ll.

But, added to that, Chris and I also do a lot of consultancy work (requirements analysis, IA work etc), and Paul still does design work. This is important because it keeps our ‘hand’ in. Getting too involved in one role can often lead to a lot of potentially out-of-date talking, and very little ‘doing’.

Do/should you help clients’ with hosting?

Hi all

I’m just about to do a ‘simple’ website for a friend (aka my 1st client) which will try to market something he is looking to rent out. Whilst I’m confident I can do the website, I’m not sure how far I should go with helping/organising his hosting. The client doesn’t know anything about hosting and doesn’t have any hosting space with his broadband provider.

Now I don’t really want to get into organising hosting unless I have to, so I’d just like to know what the ‘norm’ is in this regard? As a web developer/firm do you automatically sort out hosting, do you get the client to do it and then give you the hosting password so you can upload the site? Is it even a good/lucrative idea to get involved in sorting this out as part of the ‘service’? Can people suggest what they do please?

Thanks, Alex

This question came from the Forum and there are already some interesting posts in response. The biggest issue here is:

Can you support this website?

Can you provide support if the site goes down in the middle of the night, on Christmas Day, or even when you’re on your two week break to Spain?

If you decide to sell hosting then you become a middle man between your client and the hosting company. Your client is contracted to you to provide and support hosting, not the hosting company. Of course, you have a relationship with the hosting company where they will provide an agreed level of support but… you are still the person that has to deal with your clients’ issues as and when they arise.

At Headscape we are completely open about this with our clients. We tell them that we only provide support (of any kind) on working days between 9am and 5.30pm. We’re not set up to do anything more than that.

However, we do offer hosting for those clients that feel that the level of support that we offer is enough. We have our own managed platform and we also act as a reseller for a large hosting company.

The solution for those clients that require a superior level of service is simple. The client buys the hosting directly thereby taking you – the agency/freelancer – out of the loop. We specify technologies, discuss the level of support required, amount of bandwidth etc with client – we will also set up the site on the web server – but the client orders and pays for the hosting.

This has worked really well particularly for the larger, busier sites that we have developed.

All that said, if you act as a reseller, and you have enough clients, you can make a decent profit via hosting. However, don’t be fooled into thinking that it doesn’t involve any work keeping all those clients happy and up to date. If you have enough clients to make money out of hosting then it’s very likely that you will have regular hosting issues to deal with and constant renewals to deal with.

My friend and colleague, the long suffering Mr Scott, has many times said that he wished we had never touched hosting simply because it often ends being a constant irritation that gets in the way of project work and rarely pays for itself.

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A dedicated follower of fashion

My name is Paul and I am an addict. I lust after anything new and shiny. But is that really wrong?

I cost Headscape a fortune. If its new and shiny I want it, and being an impetuous child I am I normally get it. Whether it is a new online service or the latest Macbook Pro, I spend company money like no tomorrow.

In many ways I feel guilty about this. However, should I really feel guilty? Is there value in my addiction?

Normally I try and justify my new purchases individually, arguing I need them to do my job. Although, these argument have some truth I think there are better justifications for my ‘habit’. In fact as I have been agonising over whether to purchase the new Macbook Pro, 3 things come to mind. The new and shiny…

  • Inspire me
  • Cause innovation
  • Give me confidence

Let me explain what I mean.

Inspiration

There is no doubt that the ‘new’ inspires me. It encourages me to look ahead and think about where design and technology is going. The ‘shiny’ also inspires me. It inspires me to produce something better. Something easier to use and more attractive to interact with. The joy I get from playing with a well designed gadget or a beautifully crafted web application, makes me want to give that experience to my users. Experiencing the exceptional work of others makes me want to be exceptional too.

The opposite is equally true. Experiencing the disappointment of using something that did not meet my expectations can inspire as well. Learning from their mistakes and a desire not to repeat them, are valuable experiences.

The new and shiny also inspire me to innovate.

Innovation

One of my most valuable roles within Headscape is to cause us to innovate. Whether it is introducing new approaches and techniques into the company or sitting with a client inspiring them about the potential of their site. This role is vital in the ever changing world of web design.

But how do you innovate? By being inspired by the new and shiny. I learn so much from good design wherever it is. For example the design principles of Apple has fundamentally altered my attitudes towards the web. From them I have learnt that simplicity is more important than features. Would I have learnt this from reading a book about Apple? Possibly. However, the experience of using Apple products everyday has helped drive that message home.

Equally, if I was a person always happy with what I have then I would never innovate. Innovation at its heart is about wanting more, wanting better. Without those of us who lust after the ‘new’, technology would never improve and design aesthetics would never change. It would be a dull stagnant world.

Confidence

This last point may cause you to laugh, but the ‘new and shiny’ gives me confidence. This happens in two ways.

First, it gives me confidence in my sales role. Gadgets impress. Sad, but true. Walk into a sales meeting with the latest gadget and people respond. I remember walking into a number of presentations back in the day when tablet PCs were the ‘in’ thing. Every time I would get comments and every time it put the presentation on the right foot. Am I saying we won work because of my gadget? Not at all. However, it did break the ice and start a conversation.

However, the more important way that the new and shiny give me confidence is through a knowledge that I am exposing myself to the cutting edge. I do not want either myself or my company to be in the long tale of web design. I want us to be at the forefront of our industry and to do that we need to be experiencing the forefront of design and technology.

So there you go. Am I putting forward a valid argument or deluding myself to justify my habit? You tell me.

Overcoming stagnation

For many websites the days of rapid growth have passed and they have slipped into stagnation. How then can you re-energise a site and start it growing again?

In a recent report that I wrote for one of our clients at Headscape I explained how most websites pass through a common product life cycle. This life cycle includes the following stages…

  • Exploration – Most organisations begin with a series of exploratory sites, where they discover the potential of the web. This often involves low investment and slow growth.
  • Growth – At some point during the exploration phases the ‘penny drops’ and the organisation realises how the web can benefit their business. More substantial investment is made, the site is dramatically improved, and rapid growth follows.
  • Stagnation – Following the initial rapid growth there is a period of stagnation. This is because the ‘quick win’ fixes have been made to the site. Obvious problems have been resolved and so the benefits of fixing these changes have passed.
  • Maturity – Once the challenges of overcoming stagnation have been met, a site enters a period of gradual but steady growth. This is characterised by continual incremental changes to the site, which consistently stimulate growth.

It is easy to generate rapid growth on an early version of a website. There are so many obvious problems to fix. You can have a big impact with relatively little effort. However, what happens once that stage is over? How do you avoid sinking into stagnation?

Overcoming stagnation

Stagnation is not an entirely negative period. Although it consists of slower growth, it does not mean a decline. However it does generate fear…

  • A fear that growth will turn into decline
  • A fear of the competition catching up
  • A fear of losing customer loyalty

This fear can lead to knee jerk reactions that are detrimental. This mentality manifests itself in two particular reactions. First, it leads to panic decision making. Something has to be done and it must be done now. Second, it leads to the creation of additional features. These two reactions often go hand in hand. As growth slows, organisations seek ways to maintain momentum. One source they turn to is user feedback. However, instead of considering the impact of suggestions on the overall usability, they instead grasp hold of it ‘as something we can do’ and implement immediately. This leads to feature creep and complexity. Before long all vision for the site is lost and the organisation has become reactive.

This can be overcome in three ways…

  • Going back to basics – Step back occasionally and ask two questions. Why does your site exist and who is it aimed at? So much time can be spent troubleshooting, adding features and responding to requests, that focus is lost. It is easy to spend time placating the requests of the vocal minority, while damaging usability for the majority.
  • Pause and evaluate – Every website receives criticism. However, it is important to pause before responding to that criticism. Who is criticising? Are they an important segment of your audience, how many of the same comments are you receiving? How serious is the criticism? Is it a mild inconvenience or a serious issue? What are the ramifications of fixing the problem? Who else will it effect and in what way? The danger is that by rushing in to a fix a problem you create more.
  • Simplify – There is a belief that growth is maintained by giving the user more. However, often the opposite is true. Look to solve problems and increase growth by simplifying your site not by adding new features.

It is the area of simplicity where I believe there is most to learn.

The importance of simplicity

There are two reasons why simplicity is important…

  • Simplicity sales
  • Users have limited attention

What do I mean when I say simplicity sales?

Simplicity sells

One of the most successful products of our time is the iPod, and yet it is inferior to its competition in almost all ways. It is more expensive, has inferior technology and offers less features. The reason it has come to dominate the market is because it is simple and easy to use. This simplicity has become the trademark of Apple products and with it has come new-found growth for the company.

There are examples online too. In the early years of the web Yahoo! dominated search listings. However, as the web grew their site struggled to adapt. It became complex and hard to use. It is therefore not surprising that the minimalist interface of Google came as a breath of fresh air and quickly supplanted Yahoo’s dominance.

Google went on to apply this same simplistic approach to online advertising. They swept aside traditional banner advertising, replacing it with simpler text adverts accompanied by a ease to use administration system that allowed anybody to run an ad campaigns. The majority of users will select simplicity over functionality.

Limited attention

We forget that people have a limited capacity to process information. In fact we are only able to process 6-7 pieces of information simultaneously. That is why we find it so hard to learn to drive. It is not until we can process information on a sub conscious level that we feel relaxed driving.

As we translate this principle to the web it becomes apparent why web pages can be so overwhelming. There is simply too much going on. One technique to reduce complexity is assigning user attention points to pages. For example, lets say you have 15 points of user attention to spend. Each item you add to the page costs 1 point of attention. If you want something to stand out it needs more points. This demonstrates that you need to reduce the number of screen elements or risk a lack of focus because points are too thinly spread. This problem is perfectly demonstrated by the difference between the Yahoo! and Google home pages…

Google and Yahoo Homepages

When compared to Google it is obvious that Yahoo! is demanding too much from its users and spreading their attention too thinly. By having so much content and not emphasising any particular element, the whole page lacks definition. It needs to prioritise and simplify its content.

To move a website from stagnation to maturity we need to simplify. This involves making some difficult choices.

Simplifying is hard for two reasons…

  • It is hard to remove functionality you have invested in.
  • It is hard to remove functionality people use.

Nevertheless it is necessary.

When it comes to the mental barrier of removing functionality you need to recognise that it is costing you money. Every time the complexity of that functionality undermines the user experience it is potentially driving users away and reducing profit.

Just because some people use a piece of functionality does not mean you should keep it. Every piece of functionality on your website is probably used. The question is, how much are they used and how badly does it overcomplicate the user experience for everybody else?

The above post is an extract from a report written for WFF by Headscape

134. Chrome

In this weeks show we give you advice on choosing the right hosting company, Teifion and John send us a review of dConstruct and of course we discuss the release of Google Chrome, can it topple IE?

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News and events

Managing and choosing fonts

With the new generation of browsers supporting embedded fonts in a consistent way, it is time for us as web designers to start taking typography serious.

One small part of this is how we manage and choose fonts. I confess, I have put little thought into font management. The result is that my choice of font is often not as thought through as it should be. A massive drop-down list in Photoshop does not inspire considered typography.

However, a couple of discovers this week have inspired me to put more thought into the subject.

The first is a review of 25 font management tools. This include both free and paid for software. It also has options for both the Mac, PC and even Linux.

You might ask why we need a font management tool at all. Trust me, if you start installing a lot of fonts on your system you will soon discover why. Large number of fonts become unmanageable and can cause serious performance problems. As a minimum you need an easy way to enable or disable fonts.

The second discovery was an online/AIR font application that displays text of your choice in every font available on your system. This in itself makes font selection much easier. However, this application also enables you to narrow the field by removing unsuitable fonts. It is a great visual way of getting the right typographic look.

jQuery supercharges menu rollovers

Although I am a standards based designer through and through, I have always felt like the nerd in the class. After all it is the Flash kids that get all the girls and attract all the attention with their cool (if somewhat inaccessible) animations and effects.

4 years ago Dave Shea attempted to smarten up our image a little with CSS Sprites. This was a technique for doing CSS based rollovers on menu items. It wasn’t as eye catching as Flash but it was a start and at least I didn’t feel dirty after I used it.

Jump forward to the present and we find a world where the ‘cool divide’ has been reduced thanks to Javascript. Dave therefore felt the need to bring his CSS sprite technique up-to-date on A List Apart, using a sprinkling of Javascript.

Using jQuery Dave takes the plain old CSS sprite menu and gives it an attractive new look. However, at the same time he maintains its accessibility thanks to progressive enhancement.

It is a slightly long winded article (like I can talk!) in places nevertheless it is a nice illustration of what jQuery and CSS are capable of. It is also a technique we can all make use of right now, something A List Apart has been missing sometimes of late.

Can Google Chrome Topple IE?

Without a doubt the biggest story of the week is that Google has launched its own browser called Chrome. At the moment the browser is only available for windows although a mac and linux will follow shortly.

More on my thoughts can be found here

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Feature: Choosing a Hosting Company

Hosting companies are a dime a dozen. They all offer very similar packages and all seem competitive on price. How then do you choose between them. We discuss this in this weeks feature.

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Review: dConstruct

Teifion: And the next part of the podcast is sponsored by Ticklefish Design and Searchlight Digital.

John: Hi I’m Marcus Lillington.

Teifion: No I want to be Marcus Lillington. Marcus is the cool one he doesn’t get my name too wrong.

John: No no. You agreed that we would both be Marcus.

Teifion: That’s a fair compromise. No one want’s to be Paul. Anyway right. On with the show. So Marcus what did you generally think of the conference?

John: I thought it was really good actually. Yeah I enjoyed it all. I enjoyed the free coffee.

Teifion: Which you didn’t tell me about till right at the end so I only got one cup.

John: No that’s right.

Teifion: I thought I was a bit unfair.

John: I thought it was sort of obvious there was free coffee. But with regards to the speakers, yeah I enjoyed all of them. Some of the speakers were speaking about things I don’t really you know, I’m not involved with directly but they all put their points across really well. I enjoyed all of them. I think I can take something away from each speaker. What did you think?

Teifion: I quite liked the fact that none of them talked for too long or too little. They were all quite engrossing and though again not directly related to what I do they were all very interesting and I did end up taking something away from it.

John: Yeah and there was humour in there as well.

Teifion: Oh there was Matt and Matt are hilarious.

John: Yeah Matt and Matt get the award for comic.

Teifion: With that subject what was your favorite talk during it?

John: My favorite talk was Tantek on microformats.

Teifion: Okay summarize roughly what he talked about. Except microformats that just kinda basic.

John: Yeah it is really. You know the concept of how microformats are I don’t really know what I’m saying again.

Teifion: Just keep going Paul does.

John: Yeah just how you shouldn’t have to keep reinputting data into all these different sites, all these different social networks that we go on. They should all, you know there should be one sort of central hub which is your sort of central place where you put all your details in and all these other sites that you choose to join up to and put information on. They should all just link up. Microformats again is a new subject to me. I’ve only done a basic vCard and that’s about it. It’s definitely something I’m going to read into.

Teifion: I’ll definitely agree with that summary.

John: Although a little long winded.

Teifion: No not long winded at all. Remember the people who listen to this are used to listening to Paul.

John: Yeah that’s true.

Teifion: Well I’d say that my favorite talk was Jeremy Keith on the system of the world it’s titled. I would have titled it something more like "Why the cloud can be smart and why it can be stupid. Why you think you can predict it and why you really can’t." It was a great intellectual talk and I’m pretty sure that most of it went over my head. Possibly into the head of who ever was sitting behind me. He basically said that you can’t predict what will be the next big thing like Facebook or Twitter but you can create good foundations or nurture something so that it’s more likely to be the next big thing.

John: Yeah that’s a good summary there as well. I mean basically I thought it was just about a black swan.

Teifion: That is true actually. It’s just all about the black swan. You can’t predict it. It’s got a big effect and after it you’ll all go back and say "Hey we knew this was coming.

John: We knew this black swan was going to be born.

Teifion: Yeah that’s how it works isn’t it. Tell you what, what do you think the best moment of the conference was to you?

John: Ah. I mean there’s a lot of moments but the best moment has got to be Teifion, as Marcus calls you, when you went up to Ryan Carson to thank him for the free complimentary tickets to dConstruct.

Teifion: I’d like to point out that yesterday as in the day before the conference I had a 5 hour train journey from South Wales to Brighton. I then went to bed really late and got up really early. I was really tired and confused.

John: Still no excuse. You call yourself a student.

Teifion: No I’m a graduate.

John: Oh okay. There’s a slight difference. But luckily for Teifion I pulled him back at the last moment to save his ???? it wasn’t Carsonified that supplied the tickets it was Clearleft.

Teifion: I knew it was Clearleft that supplied the tickets. I just got confused. Tall guys in hats are very confusing.

John: What about you? What was your favorite moment?

Teifion: I think it was when we actually went up to thank Jeremy for putting the whole event on and for possibly the free tickets. It wasn’t actually Jeremy that we needed to thank aparently. I like the way that you sort of thought how to do it. You went for the wussy catch his eye approach. I just walked up and said "hi thanks for the tickets. Have a business card." I didn’t actually give him a business card.

John: No but that is a funny point. Tef did hand out quite a few business cards. Which is good I mean networking is really good. Apart from the lady who you tried to impose your business card on.

Teifion: I don’t think she heard me.

John: No she just blanked you.

Teifion: It’s possible. It’s happened before. You remember why we went to see Jeremy don’t you. It’s because sadly Marcus your jokes are sadly not up to the calibre that we would like. Granted their not dire, I mean if Paul was in charge of it they would be dire or worse. But I think Marcus’ jokes could do with some improvements. So we went up to Jeremy to ask him for a joke. Do you want to tell the joke.

John: Yeah I would love to tell a joke. Apart from the fact that I actually can’t remember it. But seeing as you already knew it and knew the punch line you can tell it.

Teifion: Okay why did the chicken cross the mobile strip?

John: I don’t know. Why did the chicken cross the mobile strip?

Teifion: To get to the same side. If you don’t know what a mobile strip is Google it.

John: Unfortunately I don’t.

Teifion: That’s a shame. Well I suppose we’re hitting the 6 minute mark which if we were Paul we’d go "Well lets start on the news." or maybe waffle on a bit more. We’re actually going to have to conclude this partly because it’s not our own podcast. So I figured what we could do is we can end it with a question. What do you think of that idea?

John: Good idea.

Teifion: Well what I’m going to do now is I’m going to put you on the spot and I’m going to pause it for 30 seconds and you are going to come up with a question and then you’re going to ask it.

John: Brilliant. Was that the pause?

Teifion: Yes a good long 30 seconds.

John: I thought you were just going to do a pretend pause and then we’d just go right into it.

Teifion: No that would be something that Paul would do. Paul’s not cool.

John: My question to both of you Paul and Marcus is, "Would you advise up and coming web designers or developers to email and get in contact with local agencies with regards to getting some kind of work experience with them? Even if it’s only for like a day or two." So that’s my question.

Teifion: Fair enough. I suppose I could add a sort of additional question. It is "If you put so much effort into your work Paul you presume you put a lot of effort in to your family like. I know you put a lot of effort into youth work. Why is it so hard for you to put just a little tiny bit of effort into learning how to pronounce a name that so many people I know can so easily pronounce? It’s (he didn’t spell it so I don’t know). It’s really not that hard.

John: Teifion

Teifion: See if you knew me for longer you’d be able to pronounce it. Maybe Paul’s just not cool enough.

John: Maybe you should all just call him Ty from now on.

Teifion: That could work. Anyway that’s it.

John: O I’ve got one more point. Stanton.

Teifion: Where is Stanton?

John: Stanton we agree well we met him. He said he wanted to help and come in and say a few words at the end of the podcast but we don’t know where he is. He was last seen

Teifion: chatting up randoms.

John: Yeah that sums it up.

Teifion: I could guess at what he would say I could be completely wrong though.

John: I think we should end it on that note.

Teifion: Bye.

John: Bye.

Thanks goes to Curtis McHale for transcribing this review.

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129. Conferences

This week’s show sees the return of Ryan and Stanton, holding the fort while Paul and Marcus sun themselves on holiday. .

We’ll be talking about taking your first steps into the world of conferences and answering your questions about font smoothing and browser emulators

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News and events

Release of Firefox 3.1 Alpha

Last Wednesday saw a new developer release from the Firefox team. Firefox 3.1 Alpha, or “Shiretoko” is now available for download. Shiretoko is built on a pre-release version of the Gecko 1.9.1 platform and introduces several new features for you to play with.

  • Web standards improvements in the Gecko layout engine
    • They don’t actually say what improvements, so I guess we’ll have to trust them with this one but from what i can gather, they’ve added a lot more CSS3 selectors like :nth-child, the CSS3 “word-wrap” property, CSS3 columns, text-shadow, box-shadow, border-image and more.
  • Text APIfor the <canvas> element.
    • This is a quite detailed API for drawing vector text within the canvas element, and is sure to set the hearts ot typophiles beating just a little bit faster.
  • Support for using border images.
    • The design community has been screaming for this for as long as I can remember, the ability to specify images as borders. The whole rounded-corner craze might be slightly out-of-style now, but I’m sure we’ll see some innovation with this feature very soon.
  • Support for JavaScript query selectors.
    • Now I’m not completely down with the javaScript kids, so I apologise if i don’t get this quite right. But the query selectors seem to be a way to target specific selectors instead of having to filter a result set provided by the getElementsByTagName() call, you can now do the filtering before you execute the query.
  • Several improvements to the Smart Location Bar.
    • When you start typing a URL, Firefox starts giving you options to choose from, you can now filter those results while you’re typing.
  • A new tab switching behaviour.
    • Pressing Ctrl+Tab now gives you a filmstrip style overlay which lets you quickly navigate to your open tabs, and mimics the similar feature in most operating systems nowadays.

The alpha is available from the Mozilla Developer Center.

A List Aparts’ 2008 Survey

It’s that time of year again, the A List Apart team have unleashed their 2008 survey “for the people who make websites”. The survey gathers a massive amount of information, with around 33,000 people taking part last year and covers a wide range of questions covering all aspects of our beloved industry.

The survey covers everything from Age, Gender and Geography to Education, Employment, Vacation (holidays to the rest of us) and those oh-so-important salary details, how many hours worked and your methods of staying upto date with what’s happening in the industry. The data gathered is compiled into a comprehensive, yet easy to read report, and they also provide the raw (anonymous) data so you can do your own number crunching if you so wish.

You can also have a look at the 2007 survey results if you wish, and Paul and Marcus will no doubt be covering the results of this years survey when they’re published. So this is a call to arms really, help improve this survey by taking part at Alistapart.com. We took part, so should you!

The Future of Web Font Embedding

The last news item is a blog post by Richard Rutter on the future of web font embedding. With both Safari and Firefox supporting web fonts in their 3.1 releases, and development releases of Opera, it could be time to start playing with web fonts.

Richard starts by defining web fonts as using the @font-face rule to point to regular TrueType or OpenType font files on a web server, this is to clear up any confusion with Internet Explorer’s proprietary web font support with uses EOT font file, which is also a way to wrap the fonts in DRM, which i think might severely hamper any efforts to bring web fonts into the mainstream.

The font foundries and type designers seem to view web fonts as the death of their industry, insisting that their revenue streams will be destroyed by piracy and free font embedding, rather than seeing this as an opportunity to really boost their industry.

There’s nothing to say that the @font-face rule has to point to a locally hosted font file, The opportunity exists for the font providers to host the fonts themselves, and charge for their useage. This saves us, as designers, from having to install fonts on the machines we design on, and will undoubtedly allow us to choose from a much larger selection of fonts which can be switched quickly and easily.

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Feature: A Year on the Conference Circuit

This week’s feature has stemmed from a listener who asked “which conference would I suggest for a first timer”? And “how difficult is it if you don’t actually know anyone there”? Having attended a couple of the big conferences this year I thought it would be useful to share my experiences.

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Listeners feedback:

Font Smoothing

Steve Writes: I have been listening to your podcast. I really like it.

I jusr want to ask a question. On mac, the fonts seem to be all thicker than windows. What setting are u using? I’ve been using best for lcd. Today I changed to automatic, and the fonts were much thinner. It looks more alike with windows fonts.

Do you think this is a big problem for mac users? Since the fonts will look different. Which setting do you think is the best for web designer on macs?

The difference of Mac fonts compared to their Windows counterparts originates from Apple’s legacy in desktop publishing and graphic design, the fonts are rendered in a way which would give a closer approximation to how they would look when printed.

Mac’s use a specific font wrapper called dfont, this contains extra information to preserve certain features like font outlines and hinting which can then be rendered more accurately on-screen meaning that in general, fonts look better on a Mac, whichever smoothing method you choose.

If you’re a designer, I’d heavily recommend testing your design in as many different browsers as possible, but also on different operating systems as well. I work primarily on Windows Vista (don’t shoot me) and have a dualscreen setup, my second screen can be flipped over to my Mac where I can test in Safari, Firefox and Opera on Mac, I also run a Ubuntu system to test in. Rather than running a standalone IE6 build on vista, I run a full XP virtual machine with IE6 running natively as I just don’t trust the standalone builds.

One of the main things you’ll have to accept is that your design might not look identical on any combination of browser or operating system, and because you’re probably designing websites to be viewed by other people, I’d recommend keeping your font smoothing to the default setting of “automatic” which is most likely going to be the case for your target audience.

Browser Emulators

Andy Asks: Hey guys. Been listening (on and off) for a while now and love the show.

I was wondering if there is such a thing as a browser emulator, software that allows you to see your site as it would appear on IE, Firefox, Safari, Opera, etc. If there is one, is it total crap and not really work.

The answer to your question is yes, there are several websites that can provide you with this type of service.

One of the more popular sites is Litmus which is an online emulator that validates your HTML and CSS as well as presenting you with a screenshot of your website loaded in up to 23 different browsers across various operating systems. It can also provide you with a report of any compatibility issues it has come across. However there is a fee to get any real use out of this service.

What Litmus does it actually does very well; however there are a couple of major draw backs I’ve found:

  • You can’t have an interactive experience – Not all issues can be seen from a screenshot and more often than not you need to just take your mouse and navigate around the site to find problems.
  • You can’t test javaScript – You can’t see javaScript animations from a screenshot.

As Paul said in the previous question, there’s no substitution for the real thing, which is having multiple setups with multiple browsers installed. However that’s not always a viable option especially for freelancers working from home who don’t have the budget (and space…) to have several machines and licenses for operating systems needed for testing, in which case sites like Litmus are invaluable.

My advice is if you can test on the real thing, do, if you can’t then take a look at Litmus.

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Lessons from the O2 failure

I don’t want to start ranting about the debacle that was upgrading via the O2 website, from my iphone to the iphone 3G. However, there are a couple of things we can learn about good site design from their mistakes.

Like most of the British population (or so it seemed) I tried to upgrade my first generation iphone for the new iphone 3G. Following the instructions I received from 02 I went to their website and then spent the next 2 hours battling to place my order. This horrendous experience raises some interesting points.

  • Load test - If you are expecting shit loads of people to hit your site at the same time then run some loading testing against it!
  • Don’t cause a panic – Announcing there is limited stock and that you are going to sell on a first-come-first-served basis is going to cause a rush.
  • Provide alternatives – Don’t force users into only purchasing through a website. Allow them to purchase via phone or store too.
  • Keep it simple – The whole process could have been streamlined. Adding a text message as a method of authentication was unnecessarily complicated and caused problems.
  • Avoid AJAX – On a site that is going to be hit by heavy traffic, avoid using unnecessary AJAX. It was impossible to jump to the appropriate place in the process. Instead I was forced me to start from scratch each time the page hung.
  • Use cookies – By using cookies they could have saved me considerable time entering my information again and again.
  • Clear messaging – Despite completing the process I am unsure of whether I have an iphone coming or not. The site needed to make it clear whether an order had been successfully placed.
  • Error handling – When things went wrong with the site it didn’t respond elegantly. Some carefully written messages could have cleared up a lot of confusion.
  • Better labels – One label asked me if I wanted a bolt on package. It didn’t explain what that package was or what answer was required. It just gave me a blank text box. What was I supposed to type into it? Should I leave it blank? Why was it a text box and not a dropdown menu? Was this the reason my submission was failing?
  • Email confirmation – It would have been nice to receive an email confirming or rejecting my order.
  • Waiting list – For those who failed to place an order before the product ‘sold out’ there should be an alternative. Never turn a customer away. Either offer the chance to pre-order with an estimated delivery date or at give the change to register to be informed when new stock arrives.

Update: Alex made some excellent additional points in the comments and I wanted to mention them here too. He added to my already extensive list:

  • Get a CDN or virtual servers – If you’re expecting a lot of traffic in a short time, look to share the load. Think about placing your critical functions (such as an online shop) onto a platform that allows you to deploy additional servers on demand (often called Virtual Private Servers) – such as Amazon S3 or similar. If you can’t change onto something like that – you can still help your server by moving images, CSS and javascript onto another server, or even a CDN. A Content Delivery Network (CDN) is a network of servers that contain copy of your key files to help spread the load.
  • Have a backup plan (or have two!) -
    If you have something really high-profile, have a backup plan, or two! In this case, O2 DID have a back-up plan… they had a ‘failover’ site… which was a simple one-page form to take down customers details. The only problem was it didn’t work when it needed too… it failed too!
  • Brief your call centre -
    Knowing that some customers were likely to experience trouble accessing the site (or even just getting confused placing an order), you should make sure that you brief your call centre staff – put on extra staff and make sure that they can take orders too, and know what to do.
    When I called O2′s customer services, they couldn’t offer any help as ‘upgrades were online only’. Additionally they couldn’t check if my 3 times I put my credit card details in were registered (they weren’t as it happens).
    If all goes wrong… the call centre is your last line of defense, and O2 dropped the ball here too.

Update 2: Well, the iPhone 3G has now launched in the UK and O2s website continues to fail users. This time Apple was forced to turn away customers from their stores because they were unable to register them with the O2 site. The reason why: The O2 website would only work in Internet Explorer. This provides us with yet another lesson to learn…

  • Build for your audience – Consider who your target audience is and what requirements they have. In particular consider their accessibility need to make sure you never turn away people wanting to give you money.

All in all it was badly handled and I am pissed off. Can you tell!

Quick fix accessibility

Complying with accessibility guidelines can seem like a massive undertaking. However, addressing 5 simple problems can make a huge difference to your sites accessibility.

The Pareto principle (also known as the 80/20 rule) states that, for many events, 80% of the effects come from 20% of the causes. This is true for accessibility where a small number of issues cause the vast majority of problems. But what are these issues? That is a subjective question, but here are my top 5:

Poorly described images

By now you probably all know that images should have associated alt attributes, which describe them to visually impaired users and search engines. However, a related problem is the content of these alt attributes.

Many people have realized the benefit of alt attributes for search engine placement and so stuff them with keywords making them far too long.

All content images should have an alt attribute that clearly describes what is being shown in a concise manner.

Badly labelled links

It is not just images that are labelled badly. There are also problems with links. The text contained within a link should describe that link without context. This is because screen readers have the ability to read all links on a page as a single list. Users can then quickly navigate without listening to the entire page. However this is problematic because a link entitled ‘click here’ does not explain where it leads. A better link would read ‘click here for latest news’ or simply ‘latest news’. Where a longer description is required a title attribute can be added.

Descriptive links also help sighted users to quickly scan for the next page to visit.

No alternatives to media

It is not just images that need describing. When using video, audio or any form of media that requires a plugin (that some users may not have) it is necessary to provide an alternative version. This alternative should either be in the form of a transcript (in the case of audio) or captions (in the case of video or other media where visuals and audio are synced).

At first glance this seems a massive undertaking. However, there are a number of services like castingwords.com who provide transcription at a very reasonable rate. There are also tools like overstream.net, that help create captions.

Reliance on Javascript

Javascript is a programming language that can be used to achieve many of the interactions we see on websites. From popup windows to services like Google Maps, Javascript is amazingly flexible and heavily used.

Javascript is not inaccessible. In fact it was created by the W3C and sits alongside HTML (which provides the content) and CSS (which provides the design) as the language which provides behavior. The problem is not the technology but the implementation.

Not everybody has access to Javascript. Search engines in particular tend to ignore it. It is important that all content is accessible even when Javascript is turned off. The most common problem is using javascript to create navigation and other links. If Javascript is not available it is impossible to follow those links to the content beneath. Equally when Javascript is used to add content, this becomes inaccessible if Javascript is disabled.

The simple rule is to never rely solely on Javascript as a method of accessing content.

User controlled text

The final accessibility mistake I see regularly is text that cannot be resized. By default all major browsers allow users to set the size of text on a webpage. This is needed because website owners cannot predict users visual requirements. Most people with visual problems need to be able to increase font sizes. However, there are some visual impairments that require smaller text to fit within a limited field of view.

Although browsers provide this functionality by default, many web designers disable it. To be brutally honest there is no good reason for this beyond laziness. By fixing the font size the designer reduces the burden of testing but it provide no other tangible benefit. In short, ensure the fonts on your web site are scalable.

By addressing these five problems you will dramatically improve the accessibility of your website. None of these issues are particularly hard to overcome and the financial investment is minimal. However, by doing so you will increase the amount of traffic to your site and the number of visitors able to successfully navigate it.

120. WCAG 2

In this weeks show we talk with Patrick Lauke about WCAG 2 and we discuss the perils of blindly following conventions.

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News and events

IE testing made easy

Testing in Internet Explorer is horrible for many reasons. Not least the fact that you cannot run multiple versions of IE on a single operating system.

In the past there have been a number of solutions to this problem. There were standalone versions of IE. However, it quickly became apparent that they did not behave as IE does natively. There are online services which provided screenshots of your site in different versions of IE. However that does not give a sense of whether interactive elements were working correctly.

The only really feasible solution was to run multiple operating systems as virtual PCs but this was slow and inconvenient.

However, it looks like things might be about to change. DebugBar have just released IETester. A free web browser that allows you to have the rendering and javascript engines of IE8 beta 1, IE7, IE 6 and IE5.5 on Vista and XP all at once.

They are currently describing it as Alpha software (whatever that means), so it sounds like it is still a work in progress. As with any such software it is hard to know if it is accurate. If you do choose to use IETester, I would still recommend giving your site a final once over in native copies of IE before making it live.

That said, this does look very promising and I will be trying it out myself very soon.

Hosting your Javascript libraries

Our next story is an announcement from Google. They have started to host the main Javascript libraries including…

  • jQuery
  • prototype
  • script.aculo.us
  • MooTools
  • dojo

This means that if you are using a Javascript library it does not need to run from your own server, but can pull it directly from Google.

“Why would I want to do that?” I hear you cry. Mainly to improve performance. First, according to people much cleverer than myself the Google servers are faster and can deliver libraries much quicker. I know little about server performance so I will have to take their word on this.

However the main reason is that if enough web developers use this approach we will see a significant caching benefit. Lets say a user visits headscape.co.uk and this site pulls its jquery library from Google. Boagworld.com does the same thing so when the user visits that site it uses the cached version (from the visit to Headscape) rather than re-downloading it again. As more and more sites pull their Javascript libraries from Google the likelihood that a user already has a cached copy of that particular library increases.

Of course allowing Google to host your Javascript does require a level of trust. What if Google goes down? What if Google turns evil and starts using Javascript to manipulate your site? What about the data this approach gives Google about your site?

However, if these concerns do not worry you, then there are definitely tangible benefits.

Prototyping website interaction in flash

Next up we have a tutorial demonstrating a quick and easy way to prototype complex website interactions.

In some ways the static Photoshop comp is becoming less useful. Modern websites have numerous interactive elements that are hard to convey through static images. There is a need for something that can demonstrate this functionality.

We have spoken before about wireframing interactive websites, but not how to demonstrate changes in visual look and feel. This article on boxes and arrows suggests that Flash maybe the answer.

The advantage that flash has over something like a clickable PDF is that it allows for easier updating when the client wants to make changes. However, it does require basic Actionscript skills. Fortunately, the tutorial talks you through these step by step and none of it is too challenging.

If you are looking for a way to better demonstrate interaction in your design comps then this might be the answer.

The rule of thirds

The final news story today is another post from those lovely people at Smashing Magazine (we love them since they said nice things about our podcast!) The article entitled “Applying Diving Proportion To Your Web Design“, introduces the reader to the fascinating subject of the golden ratio (also known as the divine proportion or rule of thirds.)

If you haven’t come across this principle before then I highly recommend reading more. The rule of thirds emerged in the Renaissance but has always excited in nature. There seems to be something inherently pleasing about these proportions and they occur again and again. There is something about human perception that is naturally drawn to this composition. We can use this to our advantage when designing websites.

The article goes on to demonstrate how the golden ratio can be used in all aspects of design from photography to web design. In particular it focuses on the benefits this can provide to the grid structure of your sites.

Admittedly if you have not come across the rule of thirds before this can all sound like hocus pocus. However it really does work. Following principles like this can dramatically improve your designs. What is more they can be followed by anyone even if you would not consider yourself a designer.

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Feature: Defying Conventions

As the web matures an increasing number of conventions are emerging. But should we always follow the crowd? In this weeks feature we discuss just that.

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Interview: Patrick Lauke on WCAG2

Paul: So joining me today is Patrick Lauke from splintered.co.uk, is that best way to refer to you?

Patrick: Yeah, it’s one of my many monikers, yes.

Paul: Just so many presence on the web, you’re just so well known. Good to have you on the show, Patrick, it’s been a while.

Patrick: Thanks for having me.

Paul: I don’t think you’ve actually been on Boagworld before have you done Dot Net with me, but I don’t think you’ve done Boagworld.

Patrick: Exactly, yeah, I’ve only had the pleasure of sitting on the Dot Net one.

Paul: Well this is the proper grown up, you know, professional version compared to Dot Net.

Patrick: Super!

Paul: So the reason I wanted you on the show, Patrick, I have to be honest is as much for me as it is for my listeners this time round, because you are our resident accessibility expert, and we had a conversation a long time ago on the show about WCAG2 and we talked a little bit, not with yourself but we’ve talked on the show before about WCAG2 and it was coming along and all the rest of it, but it suddenly occurred to me we haven’t done anything on it for ages, and I’m wholly ignorant on the subject and the current state of affairs, so I thought, I know, I’ll get Patrick on the show, I’m sure he’s bothered to read it and knows what’s going on. Hence you’re here.

Patrick: Excellent.

Paul: So you’re not going to let me down, you have actually read WCAG2 have you?

Patrick: I have, I’ve been fairly involved with it, yeah.

Paul: Good! That’s encouraging. OK so perhaps the best place to start is, where’s it currently at, what’s the stage of development at the moment?

Patrick: Right, well literally a few weeks ago it entered what’s called the Candidate Recommendation Stage, all part of that W3C terminology they use. It wasn’t…it has been in last call for about 2 years now, but yes, Candidate Recommendation really means that now the WCAG working group and the general public has been kind of sending in comments etc on the status of the document. They’ve all reached kind of a broad consensus about, yeah, it’s fairly…it’s pretty much there, you know, it’s fairly accurate, technically there’s no big howlers in the actual wording of the things. I mean there might still be a few minor, minor details that change from now until the end, but pretty much the actually core of it is as good as it’s going to get.

Paul: OK.

Patrick: And really the…kind of the purpose of this Candidate Recommendation Stage, you know, why aren’t they going straight out and releasing this now as a standard, is really to give people an opportunity to start test driving, you know, what WCAG2 says in its current state, so working group thinks it’s pretty much there, let’s test it out actually in the real world, so give people the opportunity to run it…run their websites through their paces according to WCAG2, see if, you know, things are feasible, if it’s realistic to kind of say, yeah, this will be the standard from now on, and they’ve actually…they want to make it quite official, so if you have an intention of kind of doing that, you have a website and you want to actually officially say, OK, I’m going to use that website to test WCAG2, they’re now asking for people to basically register their interest and to actually, you need to then implement that, you need to say, right, I’m going to run WCAG2 on my site and by the 30th of June you want to be able to basically say right, I’ve finished it, and then give feedback and basically say yeah, no problem, or you know, we tried and tried, but this is actually not realistic, it might need to be modified, but unless there are major, major issues that come out in the wash as people are now trying to implement it and test drive it, it should be fine really. One of the main things with WCAG2 is, as with any kind of Candidate Recommendation documents, is really that there are a few items where even though we’ve got consensus, the working group isn’t 100% sure that they’re going to make it in their current stage, so they’ve kind of gone very ambitious with some of them, but they realise that yeah, it might not actually make it through, and they’re called….quite fittingly, items at risk, which in the latest CR document, Candidate Recommendation document, they’re clearly marked, and they’re basically…the testing phase is really about, let’s have a look, specifically these kind of items at risk, can they actually be implemented in the kind of more stringent way that we’ve worded them? If not, we might have to scale them back. I mean there’s one for instance where it says, it talks about, you know, colour contrast, and they’ve worded it currently that the contrast needs to be on a ratio of 5:1, so if you’ve say got, you know, text and background colours, you need to have…want to do your calculations for the various algorithms, there needs to be a contrast of 5:1. Now they’ve put that at risk, because some people still felt that it might be a little bit….setting the mark a little bit too high, and they were already saying, OK, well if it turns out that it is too ambitious to say, right, you need to have that ratio, that they’re happy to kind of jump back to 4.5:1 or even 4:1, so it’s kind of things like that, we’re really now at the nitty-gritty stage with these kinds of things, of saying, you know, can it actually be implemented.

Paul: So this is getting very close to the point where, you know, your average website owner and your average web designer needs to be…we need to be looking at this now, don’t we really? I mean we’re getting that close?

Patrick: Yeah

Paul: OK, I mean it sounds like things have gone a long way since the kind of early stages where WCAG2 was quite heavily criticised. I mean what kind of shape do you personally think it’s in at the moment?

Patrick: Yes, I mean looking back, I think it was May 2006 where Joe Clarke wrote his kind of vitriolic post, to Hell with WCAG2 on A List Apart, we have definitely come a long way since then. I think it was a good wake-up call back then for somebody like Joe, somebody of Joe’s stature, to really come along and, where web designers maybe at that stage weren’t really that interested in WCAG2 to actually say, look guys, you need to start looking at this because in the current shape it’s in, it’s really not feasible, and what Joe said at the time, there are many things that he criticised, but you know, overall he was spot-on with a lot of the things. The main thing was that the whole document at that time was extremely bulky, it was one big monolithic document which tried to do everything. There was loads of Orwellian-style language, everything was made up of Newtons, and they pretty much invented…because the problem with WCAG2 it’s a kind of full shadow of it, is that because it tries to be technology agnostic, it tries to avoid in the main document and talk about anything relating to actual technology, so it doesn’t mention specific HTML elements or things like that, so to make it very tech-agnostic, that document at the time really re-defined almost anything, so it didn’t talk about web pages, but it started ta
lking about web units, and basically the glossary was almost bigger than the actual document, so you know, that was very problematic because even people who’d been doing web development for years, if you just gave them the document as it was, they would have had to completely re-learn whatever all the terms were, it was of no practical use.

Paul: So has all that gone now?

Patrick: Yes. The language has been simplified. I mean it’s gone now from 2006 onwards it’s gone through, I think it was 2 or 3 last call stages. Well it went back from…in 2006 it was at last call stage, literally the stage before we’re saying, OK, we’re up to Candidate Recommendation. They actually scaled that back. W3C don’t admit that was because of Joe Clarke, and OK, it was probably not exclusively because of his article, but I think the general kind of feelings that it stirred up, or that it tapped into, kind of made the W3C reconsider. They’ve scaled it back to a public working draft, which is kind of one step previous to that. Everybody had a pretty good look at it. There’s been rounds and rounds of comments, I mean I’ve submitted in the 2 year period that it’s now been since that article, I’ve submitted loads of comments. I mean ranging from really small things like, oh you missed a comma there, or that’s not very clear, to kind of very substantial things about the actual core concepts that are being discussed, and in that process, a lot of really hard copywriting and editing has happened since then. They’ve also split out the document into far more manageable sub-documents themselves. One of the main things, for instance, is that the whole structure of, you know, WCAG2, it’s actually a suite of documents. The main guidelines document itself is only a handful of pages, I think it’s…yes, 19 pages I’ve printed out today. That is purely the core guidelines document, and that’s the only part if you will, that is actually normative, that’s the only one that is the actual guidelines. Then there was a lot of extra documents that really are just what’s called informative, so you can read through them, but you can’t actually refer to them in terms of, you know, just if somebody sort of says, your site isn’t accessible, you can’t point to an informative document and say, yeah, but I’m following that particular thing.

Paul: OK

Patrick: One of the documents will be the techniques document. You can’t actually point to that and say, well I’m following these, because the only thing that’s important are the actual guidelines, so they’ve really slimmed it down, broken it up into separate documents, you know, 19 pages printed out, it’s nothing, you can pick that up, you can read it through. It’s roughly the same size now of WCAG1 if you will. So they’ve simplified the language. There were loads more contentious kind of fundamental problems with WCAG2 as it was back in May 2006. I mean one of the main ones that really caught, you know, the eye of a lot of developers, was the concept of base lines where basically at the time they were saying, even though the concept itself is good, but it’s pretty much read like, as a website owner I can basically say, right, to work with my site, you need to have Flash and you need to have this and you need to have that, which was completely opposite to, you know the very austere WCAG1 which basically said, you can’t have anything. This seemed to open it up completely and allow for website owners to basically say, right, you know, we are going to do a whole Flash website if you will, and our baseline will be, you need to have Flash to use this site. But the concept was good at the time, but the wording pretty much came out like that, so these kinds of things, base lines, at its core, is actually still in the current document. They’ve basically re-worded it and turned it on its head, where before it was talking about website owners can say what technology they’re using, now it’s far more, if as a website owner or designer, I’m using a technology, I need to make sure that I know for a fact that it’s supported by accessibility…assistive technologies, for instance screen readers, so they kind of turned it on their head. The onus isn’t any more on the user to say…to have the latest technology, but on the developer to make sure that the technology they use needs to be accessibility supported. So loads of kind of fundamental changes like that have happened really, and no, definitely to go back to the original question, it has improved quite dramatically since May 2006. I mean I’ve now familiarised myself extensively with it. It’s good bedtime reading material!

Paul: You’re not convincing me of that one. Not unless I want to go to sleep I guess!

Patrick: I know. OK, I’ll be blunt, it’s better toilet reading. You kind of print it out and you put it there, instead of a novel you’ve got that there. But it is very good. I mean it’s now down to the level of…it almost reads like common sense. You kind of…you go through it and you just find yourself nodding and thinking, like, that’s not contentious. OK, there are still a few here and there where I might slightly disagree in a heated argument, but overall there’s nothing really there that makes me think, ooh no, that’s never going to be realised, so absolutely, it’s in very, very good shape I would say, and this Candidate Recommendation Stage looks like it’s going to be very successful really, and fingers crossed, I think; I’m not 100% sure now of the timeline that W3C are working by, but I wouldn’t be surprised if, say by the end of calendar year, we might see actually WCAG2 being released and getting out and becoming a proper recommendation.

Paul: Cool. So then what’s the big differences from WCAG1. I mean with WCAG1, you know, every kind of standards-based designer became very familiar with that. I was a great fan of that, you know, single sheet which listed everything by priorities and I would go through and I’d check myself off, and I kind of knew where I stood with WCAG1. With WCAG2, it’s much more of an unknown entity at the moment, so kind of give me the potted version. Where are the big changes?

Patrick: Right. No you’re quite right, it’s actually a lot more vague WCAG2, but it’s that way for a reason. Right, so WCAG1 really was very much, I mean it’s a product of its time, I mean it was 1999, the web was still quite in its infancy, and it is very much HTML focused, WCAG1, there’s no denying that. There’s a few mentions of things like CSS, but pretty much it’s all about how to use HTML to create content that at the time would be deemed accessible. I mean JavaScript was pretty much bad; I mean you could use it but you need to make sure there’s a fall-back. Non-W3C technologies were completely out basically, unless you provided a W3C alternative, so things like Flash and PDF etc, when they first started becoming more and more used, that directly clashed with WCAG1 at the time. Now WCAG2, as I mentioned before, it’s far more tech-agnostic. It tries to basically not t
alk about specific technologies. It doesn’t directly reference HTML or CSS or Flash or Flex or various other things in the actual core guidelines. Now the reason for that is WCAG1 as soon as it was released, the thought behind it was that it would be updated on a very regular basis, but from 1999 onwards, nothing has really happened, and because it was so heavily influenced by the technology of its day, it aged very, very badly. I mean nowadays, if I hear people saying, we’re building against WCAG1, I almost have to chuckle a bit, because it is pretty much just going back to, you know, we’re doing the web like it’s 1999, you’re not really allowed to do anything, and it’s completely opposite to what’s actually happening with the web. I’m not going…well I am going to say Web 2.0 to sound all trendy, but you know, all those things, Ajax, Flash, PDF etc, particularly say PDF, there is now…there are now easy ways, or relatively easy ways, to create reasonably accessible PDFs, I mean the technology itself has moved on, the format has moved on, screen readers are quite capable of dealing with well-structured PDFs that are created in a certain way. We’re not really talking about, you know, you need to test your pages with links because, you know, people might just use a text only browser. Things have moved on, but WCAG1 is pretty much kind of frozen in time of 1999. There have been a few kind of…people who’ve been working towards WCAG1 have started kind of re-interpreting it a bit for the modern days. I mean in my own practice in my…one of my other identities, in my day job as web editor for the University of Salford, I’ve never actually said, we’re going to make our pages WCAG1 compliant, but always said, you know, we’re going to take inspiration from WCAG1, filter it through our own knowledge of what the technology landscape actually is today, and try to do the best we can to actually serve the users and you know, how they currently use the web.

Paul: So….so are you, you know, you said that you’d never claimed in your day job, you know, to be WCAG1. Are you intending, you know, are you more confident in WCAG2 to be able to say that, that we’re going to be WCAG2 compliant, or is it not that kind of thing?

Patrick: I think …I think yes, WCAG2, it would be a lot easier to say we’re working towards WCAG2, because to kind of go back a bit and explain WCAG2’s kind of…the thinking behind WCAG2 and how it’s structured. WCAG2 as I said, doesn’t talk about HTML, CSS, it really just sets out very general principles, when then break down into guidelines, which then in turn break down into success criteria. Now again it probably sounds like there’s a whole new language to learn, but it is fairly straightforward, so if you think, web pages themselves need to be the four principles. They need to be perceivable, operable, understandable and robust. So those are the four kind of guiding principles, which you know, make sense. It was already implicit in WCAG1, but this kind of just spells it out. These are the kind of four things that we want to make sure. Now under each of those principles, say perceivable or whatever, there are guidelines which still provide…they don’t go into detail, but they provide some very, very basic overall goals, so what we want to achieve is X. They’re not testable, because they’re still very, very generic, they’re saying, we just want to make sure that people can, say, use a keyboard to do things. They don’t go into detail about what that means particularly. And then under that you’ve got the testable, what are called success criteria. Now these are very small kind of little atomic sentences if you will, that say, right, very specifically, if you’re providing this, then make sure that that happens. Now I’ll pull out an example, I’ve made some notes here, let me just go through…yeah, I’ll give you an example here. So in the big WCAG2 document, you’ve got principle number 2, operable. User interface components must be operable. So, you know, you can’t argue with that, fair enough. Underneath that, there’s loads of guidelines, I’ve pulled out one here, guideline 2.4, navigable, which states that you should provide ways to help users navigate, find content and determine where they are. Again, that’s a very, very broad goal that doesn’t say anything about you need to use a link, you need to put title in here, or you need to make sure you use access keys. None of that. It basically just very generically tells you that. Now under Guideline 2.4, there’s loads of smaller success criteria. Now I’m just going to pull out one of them. The first one, 2.4.1, which basically is called bypass blocks, and I’m just going to read it straight from the thing, ‘a mechanism is available to bypass blocks of content that are repeated on multiple web pages’

Paul: Yes

Patrick: Now again, this doesn’t say anything about HTML or whatever, but it is quite testable. You can actually pull up your web pages and say, right, are we following this? Is there a mechanism available to bypass blocks of text, blocks of content, sorry, that are repeated? So I don’t know if that gives a flavour of…

Paul: Yeah it does.

Patrick: …against WCAG1. Now you couldn’t write a validator to actually just run through this and check for that, that is one of the core differences I think with WCAG2 compared to WCAG2. I mean even WCAG1 we all agreed that you can’t just run it through Bobby and then, you know, if Bobby gives you the thumbs up, that’s good. You still have to do some manual checking. But there were a lot of things that because it was so HTML-centric, you could pretty much run it through something and it gave you a fairly good indication of whether you were achieving that particular check-point in WCAG1 or not. Now the way the success criteria are worded, yes you could say, OK, if we accept that, we want a skip link, and the skip link will fulfil that particular success criterion, we could write an automated tester that just looks for skip-links, the presence of skip-links, however you want to code that, but it’s not to say that that is the only way in which you can pass that success criterion. The actual guidelines don’t say exactly what you’re supposed to do. They pretty much focus on the end result and particularly what I’m interested in, they focus on the end result for the user for the most part, so it really puts the onus on the developer to understand, these are the user needs, and this is the kind of very generic thing that needs to happen. You can then, from that success criteria, jump over to the techniques document for instance, which actually goes into detail, if you’re using HTML, here’s some of the ways in which you could achieve this success criterion, and then you can test against those, but the techniques document is only informative, it’s not the be-all and end-all. You could follow whatever’s said in there, or you could actually come up with something that’s completely separate, is not mentioned anywhere in the techniques, but if the end result of an actual real user is still, OK, they can still bypass blocks of text that way, then that’s fine.

Paul: Which is great, because it kind of gives people the freedom to innovate and come up with original ways of solving accessibility problems.

Patrick: Absolutely, and it puts…it puts the focus straight back on doing something that is good for the user, rather than right, we’re just going to go and make sure that we tick that particular box because the guideline says we need to do X in HTML and, well, we’ve done it, so we’re cool. This kind of forces you to actually think about solutions. I mean you can… you can go into the techniques document, and what’s mentioned in the techniques document, is pretty much they’re tried and tested ways in which that situation has been solved, so you know, you can be I’ll say lazy, but you know, you can get guidance from that techniques document, but that’s the important thing to know, is it doesn’t mean that you have to necessarily use one of those techniques, and absolutely you’re right, this will stimulate a lot more creative kind of ways in which these success criteria can actually be met. And as I said, it then applies to any technology. You could say, right I’m going to provide that functionality in Flash if I’m doing Flash, or maybe I need to do that in PDF, or whatever, so it is a lot more open. Which obviously is a problem if you’re very set in the ways of I’m going to run it through a validator, and I’m going to get a clear yes or no answer, because you pretty much need either a lot of user testing to say, OK are the users actually able to do this particular thing that the success criterion says, or you get experts that kind of help you with that, and there it’s a lot more likely that you’re going to get 2 or 3 experts and they might not necessarily agree on what’s the best way to implement something, so that is kind of…not the problem I would say, but the slight shift in mentality that website designers and website owners will have to make, that it’s less easy to make a very kind of cut and dried, yes it’s accessible, not it’s not accessible. I mean it was problematic before, now it could be even more woolly, which you know, is a bad thing in a way, but also a good thing because it does force you really to focus on the actual core of the problem rather than trying an easy way out and just implementing some mark-up that a guideline suggests.

Paul: Yeah, I mean yeah, I can see how it potentially might create some legal problems further down the line, but it certainly gets people beyond that kind of arse-covering check-box mentality, which has good to be good. So it sounds like a lot of the time we’re kind of going to be working as web designers on the success criteria level where we’re going through and making sure we conform with these various success criteria. What about priorities? WCAG1 had Priority A, AA, AAA or whatever you want to call it; Priority 1, Priority 2, Priority 3. I mean, did, you know, is there anything like that any more or has that gone away completely?

Patrick: No, that’s actually still there. At one point there was a bit of a change in terms of how it’s going to be worded, whether you could achieve full compliance or not by following…having to do all the success criteria for a particular level or not, but no, they’re pretty much there in their old form if you will, so it’s still called Level A, AA and AAA. One of the things that WCAG2 has tried to do in its wording of these Levels is to say that it wants to remove the kind of idea of hierarchy that AA aren’t less important than A, and AAA aren’t less important than AA. They’ve written a lot of nice words around it to explain why it’s actually still worth doing AAAs when you’re not fulfilling all of AA etc, but I think they’ve actually muddied up the waters a bit because in effect, you can’t claim, say, AAA, if you haven’t claimed AA, so the hierarchy is actually still there, so probably this explanation was quite confused, but it actually reflects exactly how confused the WCAG2 document is about that. They’ve tried to kind of have their cake and eat it at the same time, I think, because they have to…necessarily have some hierarchy, but they’re really trying to stress that they’re all equally important, you know, but some are just more important than others. So…interesting.

Paul: Yes. So I mean what, you know, we’ve got potentially, you know, if you’re right, until about Christmas to sort out our act and to kind of really get thinking about WCAG2. What kind of steps would you recommend for people that are owning and running websites in order to kind of prepare for this?

Patrick: I would say that because WCAG2, as I say, is a whole suite of documents, you’ve got the actual guidelines which I mean now I can read them and they’re quite understandable to me, but I’m obviously very close to the subject at hand. I can kind of understand where they’re coming from. But as part of the suite of documents, there are kind of better documents possibly to start with, depending on what your current level is. There are ….there are simple things like Understanding WCAG2, which kind of takes a helicopter view of WCAG2 and gives a lot more context that explains why, you know, certain guidelines are important, how, you know, people will use them, how they will benefit from them etc. It goes more of a context. It’s obviously a lot weightier than the actual core guidelines, but that is…if you’re a bit rusty with, you know, I haven’t looked at WCAG2 at all, you’re a bit rusty with what WCAG1 even was about, beyond just being a document that you checked some boxes against, that’s certainly worth reading, just to really get a feel of understanding why….why are we changing things, why wasn’t WCAG1 good enough, so that really gives you a good kind of introduction to the subject. And I think that’s an important step towards actually implementing WCAG2 would be for people to buy in, as with anything, if you’re trying to push it through at an organisational level. People need to understand the rationale behind it. You can’t just dump this document on say your developer’s desk and say, right, these are the new rules, you know, white is black, black is white, this is what you need to do now. They need to buy in from actually understanding what the rationale behind it is, so the understanding document will really give them all the information they need. Some, you know, technically minded people might be tempted to jump straight to the techniques document, which is fine, but again with the caveat that I mentioned before that the techniques document is actually only informative, so whatever’s written in there is not the law. Some techniques that are currently in there might even be proven later on to be maybe not optimal in certain situations etc, so it’s not the law; it can help you initially get, if you’re really technically minded, you might read the success criteria and say, yeah, OK, that’s all nice language, but what does it actually mean, you know, if I’m doing HTML, what….what are you expecting me to do? The techniques document can help, it will give you actual examples. If you’re using HTML do this, if you’re using Flash do that, etc, so it brings it back down to something that as a techie, you might be more comfortable with, but again, understand
ing that that is not the law; those are not the guidelines, and that there might be even better or more creative ways around the problems, but it’ll get you into the right frame of mind I would say.

Paul: Cool

Patrick: There’s also documentation that just pretty much compares WCAG2 to WCAG1,

Paul: Ah, that’s good

Patrick: Yeah, if you’ve got a lot of experience with WCAG1, that will kind of help you roughly map, you know, what used to be WCAG1’s check-point about this, is now this far broader guideline that covers a lot more aspects, so it’ll help you kind of move towards the thinking behind WCAG2. And I think that is the main thing as a website owner or as a designer; it’s more of a shift in perception if you will, more of a shift of understanding of what accessibility is, more than, you know, the change of how is my mark-up now going to be affected by it. It’s really moving beyond that kind of very HTML specific, you must do exactly this, to a more, you need to understand how users actually use your website and how to creatively kindly of help them in that pursuit really.

Paul: Cool. I mean that sounds good; there’s lots of different ways you can kind of start the process of learning it

Patrick: Absolutely

Paul: …which is good. I mean I guess my last question, you’ve almost kind of answered, which is, you know, if you’re somebody from a WCAG1 background that is comfortable with WCAG1, the one thing that you’re thinking is, hang on a minute, I kind of knew this, I had my head around this, you know, I’ve suddenly got to change to this new system, you know, is it going to involve more work, is it going to be painful? The fact that you’ve talked about this document that does transition, you know, between WCAG1 and WCAG2 sounds helpful. Overall, do you think it’s going to put more pressure on designers or is…more going to be expected of them as they develop stuff?

Patrick: I think it’s going to be interesting for a variety of reasons. I wouldn’t say necessarily there’s going to be more work involved. If you’ve been working similar to the way I’ve been working, that you take WCAG1, you take what you want from it, and you filter it through your knowledge of, yeah, that screen-readers can actually work well with PDFs, so I’m ignoring the non-W3C technologies I’ve banned that used to be in WCAG1, so if you’ve actually been doing accessibility based on WCAG1 in the real world rather than simply just following it as a set of check-points that you just tick the boxes, I wouldn’t say it’s going to be more work. Certainly if on the other hand, if you have been somebody who hasn’t been too understanding or involved with WCAG, you pretty much had it as a function in your, say, Dream…copy of Dreamweaver or whatever, I’ll just quickly run it through this validator, I’ll run it through Bobby, although Bobby’s now gone, thank God, various things like that, you know, if you really just saw it as a check-box exercise, yes there will be…it will be more of….I don’t want to say paradigm shift…well there you go, I just said it….absolutely, no cliché will be left unturned in this particular episode…you really need to start understanding it more. But if you’ve actually been doing what I would term in a quite elitist way, real web accessibility over the last few years, there’s no major, major big surprises there, and there’s…I wouldn’t say there’s a lot more work involved. Now it would be interesting, I think, one of the aspects will be if you’ve been working in an organisation and you’ve been trying to appease management say, and one of the things that management might have erroneously picked up is, we need to make sure our pages are Bobby-compliant, for instance, is that will be a difficult, I would say, or challenging, should we say, situation because you will have, already at the time you might have been crying, saying, well, the validator can’t check everything, you still need to do manual checks, but at the end of the day, some managers, all they wanted was to see the thumbs up and the smiling policeman with the helmet on their website. This time around it will be a lot more difficult, and yes, as I mentioned before, there will be automated tools that will help you in determining whether you’re doing certain things right according to WCAG2, but because, as I said, the techniques…there is no definitive list of techniques that are OK, and there are no definitive lists of techniques that aren’t OK, it’s practically impossible to write an automated checker that will be able to check against everything, so tools…automated tools will really just be relegated to certain interpretations of WCAG2. I know that there’s a few organisations in the States that are currently working on, you know, validators. I think the….name escapes me now, but the Fraunhofer Institute in Germany, they’re currently working on their own version of a WCAG2 accessibility tester for instance, and I had an interesting discussion with representatives from Fraunhofer the other week when I was in Germany at a conference, and they’d pretty much agreed that their tool will only check against, basically, their favourite techniques if you will, from the techniques document. Now who’s to say, as we said before, that those are the best techniques? They’re ours. You might come up with a really creative way that no tool has been primed to kind of sniff out in your mark-up or in your Flash or PDF or whatever, so you’ll always get a very, very subjective, based on what the developer’s written into their tool, very subjective assessment of your website, so bring it back to the point, it will be extremely difficult I think for a manager to be able to say, right, I just want to make sure that we pass that particular test, unless you then go and dig out exactly what that tool is looking for, and you end up back in the situation that we used to be in, where you’re trying to write it to get a good grade from a tool, rather than actually thinking about what is best for, you know, users with disabilities or users in general, so that, I think that will be the more challenging part, as I said, the paradigm shift, getting managers who might not have understood it up to now, to really kind of confront the fact that automated tools aren’t the be-all and end-all, and that yes, everything is a lot more subjective now, so really I would say the only solution to that is really start thinking more exclusively about proper user testing, getting actual end-users in there. You could give them the success criteria from WCAG2 and basically say, can you confirm that this is something that you can do on our website, so it becomes a lot less about automation and a lot more about actual end users.

Paul: Cool. I mean it all sounds really exciting, you know, a bit apprehensive, you know, a whole new thing to learn and all the rest of it, but I think the whole freedom of approach side of things, that you can approach problems in different ways and sold things in different
ways, is very refreshing and it all sounds really exciting. Patrick, thank you so much for coming on the show, that’s been really enlightening, and I look forward…

Patrick: a delight

Paul: Yes, and I look forward to getting you on again, maybe to get into some specifics once WCAG2 is up and running. Good to talk to you.

Patrick: Yes, super duper. Okey-doke.

Thanks to Alison “Anna’s Mum” Debenham for transcribing this interview.

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Listeners feedback:

What are the key features of a CMS

Hi Paul. Hi Marcus. What in your opinion are the important and fundamental features of a CMS, not such as the ability to create pages, but the add-on features that make a CMS better than other CMS’s around it. Thank you very much for answering my question.

Interestingly Drew Mclellan was talking about content management systems at this years @Media. He had an excellent list of things to look for in a CMS. Some of his recommendations were…

  • Friendly URLs
  • Data Feeds(RSS)
  • Customisable and accessible administration interface
  • Well implemented search
  • Multi-site support
  • Multi-language support
  • Caching
  • Support for user generated content

Interestingly some of the features he looks for (such as friendly urls) are not always required. He wants to see them there because it indicates best practice from the developers who built the system, not because he actually needs them.

He also spoke in his presentation about the importance of not buying a CMS based on a wish list of functionality you might need one day. This will lead to unnecessary expense. It is also the problem with ‘off the shelf content management systems’. You end up buying functionality you don’t require and introducing additional complexity into the user interface. Perhaps that is the reason why both edgeofmyseat.com (Drew’s company) and Headscape have chosen to build their own CMS codebase, which can be customised to clients needs.

If you are looking for more information on the selection of a content management system be sure to check out episode 24 where we dedicate the entire show to the topic.

Is certification worth it?

Chris asks: I’ve been working in web design for the last 5 years and am really looking to get into the more user experience side of things. I was wondering if you or our listeners knew of any qualifications or certifications that might be a good idea. Are they even worth the good idea in the first place or are they not worth the paper they were written on?

As somebody who regularly recruits user experience designers I have to say that qualifications and certifications mean little. Sure, I like an employee to have a degree simply because it demonstrates a certain level of academic achievement. However, I don’t think that web specific qualifications count for a huge amount.

What I consider important is example work, that shows your skills in user interface design. I want to see sites you have produced and for you to explain to me the underlying thought process that went into them.

Given a choice between work experience with a high profile web agency or becoming a student again, I would recommend the former every time.

119. Fluid Elastic

On this week’s show Ed Merritt joins us to discuss fluid, elastic layouts and we take a look at PHP Designer, a feature rich code editor.

Download this show.

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News and events

Harness the power of "frilly bits"

I love watching design trends come and go on the web which maybe why I love Patrick McNeil’s Design Meltdown so much. One trend that has caught my eye is the move away from the Web 2.0. look to something more ornate.

This style makes use of what can only be called "frilly bits". You know the kind of things, those swirls and ornaments buried in typeface sets but rarely used. They have been around for years, used by blacksmiths and typesetters alike. They turn up on everything from wedding invitations to architecture, and now it would appear, the web.

One of the first sites I saw them was Cameron Molls blog. He is an amazing designer with a very ornate and delicate style (about as far away from my own as possible).

Recently one of Cameron’s readers asked him where he sourced such beautiful ornaments and he has been kind enough to share 25 different sources of similar frippery.

Unfortunately, simply knowing Cameron’s sources will not grant us the ability to design as well as him. However, it is an extremely useful list and definitely worth perusing at your leisure.

The cure for content-delay syndrome

Returning from the world of creativity to the realities of project management, our next post tackles the frustrating subject of clients failing to deliver content on time.

Entitled the cure for content-delay syndrome this article addresses once again the subject of copy-writing.

We have talked about the need for a copywriter many times before. I have encouraged you of the need to engage a professional to craft your sites copy, while at the same time struggling to convince my own clients of the need.

The problem is that ultimately many clients believe they can write their own copy. After all they are experts in their field and know their own audience. Some argue that it takes as long to brief somebody as to do it themselves. When budgets are tight, these sound like convincing arguments and are hard to dispute.

This post suggests that the answer in not to promote the use of a copywriter but an editor. An editor refines the clients text rather than writes it from scratch. This is considerably cheaper but still brings improvements in continuity, accessibility, usability and SEO. What is more, the client no longer needs to worry about the quality of his writing. Instead he can concentrate on "bashing it out" and let the editor improve its readability later.

Its a persuasive argument and gives me hope that I might soon be able to encourage my clients to engage a professional to work on their copy.

The roles of a web entrepreneur

From the role of an editor to the many roles of a buddying web entrepreneur.

We haven’t spoken much about developing web applications on the show (this is definitely something we should try to do soon). Traditionally web design has been a service industry and for the vast majority that is still the case. However, a growing number are looking to add a product line to their offering or make the switch entirely. Certainly this is something we are doing with getsignoff.com

But what does it take to be a web entrepreneur and build web applications? Well, unless you have a lot of venture capital it requires you to wear a lot of hats as explained in this post on Think Vitamin.

From marketeer to customer service representative, you are required to fulfil many more roles than you are used to. Its a challenging undertaking but the benefits are substantial. Get it right and you have a regular income without the overheads associated with a service based business.

Intranets revisited

Another subject that we have neglected on the show is intranets. They continue to grow in importance and yet have fundamental unresolved problems.

In two great posts Gerry McGovern exposes these flaws including the tendency for intranets to become dumping grounds for information and their lack of decent search.

Both posts in their own way focus on the fact that intranets should be about "getting things done". They should provide tangible productivity benefits but often fail to do so. Each post identifies a reason for this being the case.

The first points to the way intranets are perceived. Many see them as an information repository. This appears to be a fancy way of saying "where information goes to die". Viewing an intranet in this way, McGovern argues, is to miss the point. We should only be distributing information if it aids productivity or encourages collaboration.

The second post argues that intranets fail to aid productivity because information is just downright hard to find. In particular Gerry targets search but he also argues there is a wider problem of find-ability. Why is it he asks, that even in the largest of organisations nobody is dedicated to ensuring employees can quickly access the information they need to do their jobs?

If you have an intranet or are involved in developing them, then these are an excellent read.

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Feature: Fluid Elastic Design

When it comes to planning the layout of your new website there are just three commonly used website layout structures to choose from: Fixed; Fluid & Elastic width layouts. None of these are perfect; each comes with its own advantages and disadvantages and in this weeks feature we have Ed Merritt with us to disuss them.

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Review: PHP Designer 2008

This week’s review is on PHP Designer 2008 has actually been submitted by Simon Jones of Zako Media. He writes…

As a web business, I needed stable coding platform or IDE which would allow me to be as productive as possible. Money was no object so I researched everything available from open-source packages to expensive commericial software. I discovered phpDesigner from www.mpsoftware.dk and was blown away. It’s much quicker than Zend and has most of the same features. phpDesigner has all the usual code highlighting and auto-completion for PHP, CSS, HTML, Perl, XML, Javascript, along with easy buttons to tidy this code on the fly. We all know how hard it is to keep code tidy… now we don’t have to. phpDesigner also allows you to arrange files by project without disrupting the standard windows folder system. If you ever want to transfer away from this software, you don’t need to worry about compatibility.

The smaller features I find most useful are: bracket matching, code explorer (to jump to functions, variables and arrays), code snippet library to store your most commonly used functions from project to project. Tooltip syntax reminders for PHP and rightclick to view PHP.net help page for that function. Finally it validates your syntax on the fly, without affecting performance… all other editors stalled, slowed and chugged away as they scanned the whole file every time a character was added. phpDesigner offers the same ability with very little processor time, as soon as you’ve finished a line, it hilights unobtrusively to show missing semi-colons, brackets etc. A more detailed error message can be accessed. This saves valuable Alt-Tab, Control-F5 time. (or for apple users, switch task and refresh browser) as you know the code is error free before you start.

The software offers links to internal ‘browsers’ for phpmyadmin and php help, has an inbuilt ftp client or allows you to call an external one like filezilla. It helps integrate nicely with Smarty templates and works with phpDocumentor for instant php documentation.

On the longer term projects, it has built in bug tracking information, project and global todo lists.

One of the most important and major strengths with this software is it’s stability. It has a few issues sometimes closing down if it’s travelled through a laptop’s standby mode, but otherwise it has never crashed or lost data in the years I’ve been using it. mpsoftware is obviously passionate about this product as updates are available very regularly offering additional functionality and fixing minor bugs.

This is by no means the full feature list, but more information can be found at www.mpsoftware.dk where they have a free cut down non-commercial version and sell the full version. Compare to other available software and it sounds expensive, but mpsoftware.dk is charging a ridiculously low €39 for a single license with further discounts for groups of 10.

Thanks to Simon for that review.

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Listeners feedback:

Can you set up a web design company in the evenings

John Bullock asks: Hello boagworld team, my name’s John and I’ve got a question for you. Basically I’m starting up my own web design company and I’m in what I think is an unusual situation of trying to do it along side my 9 to 5 job which has absolutely nothing to do with computers, it’s actually an engineering job so I actually have no chance at all to work with computers in my normal job. Now I know trying to set up a company alongside your 9 to 5, while obviously tiring, is a very sensible and safe way to do it, is it actually possible? Do you think it’s a realistic way of setting up a company or do you think I would have been better going with the freelance option? It’s great to have the show back after what seemed like a decade and keep up the good work.

Yes it is definitely possible. In fact it is the way the vast majority of freelancers begin. That is not to say it is easy. However, it is the most sensible approach. If you don’t your options are fairly limited…

  1. Wait to be made redundant and hope you get a payoff
  2. Live off the kindness of friends and family (a guaranteed way of losing friends)
  3. Borrow money from the bank

Personally, I am very much against borrowing money. It substantially increases the risk. If you setup loan free then you can get another job if things go wrong. With a loan you are left in debt and struggling to pay the rent.

Build up a freelance business on the side and save the money to pay for the first few months. Also if you are able, land some regular customers. This will give you an existing client base to bring in much needed cash. At the very least you will have a portfolio of client work to show off.

We were fortunate. The web design company we worked for folded. Although we didn’t get any redundancy payment we were able to take several of the clients with us. These not only provided valuable income in the first few months but also allowed us to attract other clients.

Domain names

Robert Prior asks: Hello Paul and Marcus, my name is Robert Prior and I am from Waco Texas, i’m currently a beginner web designer but in the future I would like to set up a small web design agency here where I live and my question is, when you’re trying to get the URL for your company name, how important is it to get different extensions like .net, .info, .tv are those important at all? Or do you just need to get the one main one like the .com name? Really enjoy the show, appreciate all the hard work you guys put into it and looking forward to future episodes. Thank you.

In my opinion your domain name is incredibly important. You should definitely try to get the domain extension for your country and .com as well. We have never managed to get headscape.com but as the vast majority of our business is in the United Kingdom headscape.co.uk has been adequate.

However a good domain is about a lot more than the extension. Personally I am not a fan of these new web 2.0. urls (flickr, del.icio.us, digg). They are hard to spell and hard to remember. In my opinion a good url should be a well known word (or words) even if not directly associated with your product. Headscape for example sounds more like a hair dressers than a web design agency, but at least it is memorable and easy to spell.

Another common mistake is to go for a domain name with hyphens. This never works well as it is hard to tell somebody. For example "headscape dot co dot uk" is much easier then "head hyphen scape dot co dot uk". Also users often later forget that it contained a hyphen.

The ideal domain is also descriptive of the site. For example we were blown away to discover getsignoff.com was available. It describes exactly what we do and is memorable too. That said more recent studies suggest that a brand name (Amazon.com) is more valuable than a generic name (books.com), so if you are forced to choose pick the former.

Finally, be careful to avoid words with multiple spellings especially if working internationally. For example don’t choice a domain like colorTheory.com because it could equally be spelt colourTheory.com.

Many claim that there are no good domain names left. Although it is harder these days getsignoff proves they are still out there. With a bit of lateral thinking (or using one of the domain suggestion tools) they can be found. There is no reason to start randomly start dropping vowels.