Web Design News 27/04/10

This week: Is the homepage dying? Everything you need to know about HTML5 and CSS3. Solve problems rather than add features. And why you shouldn’t be tied to a process.

Everything you wanted to know about HTML 5 and CSS3

There has been so much talk about HTML5 and CSS3 that you could be forgiven for zoning out.

If you are like me, you know it sounds cool. However you are having trouble keeping up with what exactly it all does and if you can use it now.

Fortunately there are a couple of resources that will help bring clarity to the situation.

The first is a presentation that covers advances in Javascript, HTML and CSS. What makes this presentation unique is that it demonstrates these upcoming technologies as well as explain them.

Presuming you are using a good browser (the author recommends Chrome) you will get to see everything from native video to CSS gradients in action. It also comes with code that you can just copy and paste to get started.

The second resource is a compatibility table that shows browser support for HTML5, CSS3, SVG and other upcoming web technologies.

Sample table from the compatibility application

You can configure the table to only show the technology you are interested in (e.g. CSS3). However the nicest thing is that it provides a judgement about whether you can start using that technology today. It also explains why it has made that judgement and what browser is limiting its adoption.

Both resources are worth a look if you want to start adopting these emerging technologies.

The decline of the homepage?

Gerry McGovern returns this week with another controversial post. This time he is claiming the decline of the homepage.

He begins by quoting some figures on the decline in homepage usage:

In 2003, 39 percent of the page views for a large research website were for the homepage. By 2009, it was down to 19 percent.

Another technology website had roughly 10 percent of page views for the homepage in 2008, and by 2010 it was down to 5 percent. One of the largest websites in the world had 25 percent of visitors come to the homepage in 2005, but in 2010 only has 10 percent.

I have no reason to doubt these figures. However, I am not sure they reflect all websites. That said, I do think the principle stands. As Gerry points out…

Years ago people might have thought about getting to the homepage and then figuring out where to go on the site. Now they will use search or external links to get closer to the place they really want to get to. So, for example, people are becoming less likely to simply type “Toyota” into a search and more likely to type “Toyota recall”.

google search

Does that mean the homepage is no longer important? Not at all. It is still an essential navigational tool which users rely on to orientate themselves on a site.

What this post does demonstrate is that political battles over homepage real estate is pointless. The homepage is no longer as critical as it was.

While on the subject of homepage design, I also wanted to quickly mention ‘How To Develop A Homepage Layout That Sells‘. Although not the best article on the subject it does tackle one aspect well. That is the need to prioritise around objectives, rather than allowing features to continually accrue on the homepage.

The process police

I share a lot of techniques, methodologies and processes on Boagworld. From advice on wireframing to top tips for creating an effective call to action. These posts help us to learn and provides structure within which to work.

However it is important that these kinds of posts (whether on boagworld or elsewhere) are seen as guidelines or advice, not as laws that need to be obeyed.

This is something that is covered in ‘The Process Police‘ a 52weeksofux post.

Image of riot policeman

Ryan Rodrick Beiler, Shutterstock

In this post Joshua refers to people he calls process police. These are people who cling to processes as a kind of mantra for improving their websites…

Process is their crutch. The Process Police believe that if they follow the process to the letter, then they’ll be more successful than if they don’t. They use process as a benchmark for success.

However, in reality the world doesn’t work like that…

No process guarantees success. If there were a process that guaranteed happy users everyone would be using it. But design doesn’t work like that: it’s iterative, responsive, ever-changing. You have to react as much as plan. You have to change your process on the fly to react to the marketplace.

Just remember the next time you read an over confident author talking about the ultimate way to produce a persona, that there is no such thing as a perfect way. Take from the article what works for your site and your users, then leave the rest.

Solve problems rather than add features

Let’s face it we all enjoy something new. Designers like the latest design trends, developers want to play with new technology. Even website owners always have endless ideas for new features.

Unfortunately our enthusiasm for the new can get the better of us sometimes and we focus on that rather than meeting the needs of users.

An article entitled “Does your website add features or solve problems?” addresses this attraction towards the new by encouraging us to focus on solving problems rather than adding new features.

iphone

The author sums the problem up perfectly…

This eagerness manifests itself as a superfluous new feature, an implementation that is stimulated by a common misconception that adding more features is a market advantage. This couldn’t be further from the truth.

In reality the solution to users problems often lies in taking stuff away rather than adding it.

The post looks at the benefits of simplifying your website before suggesting some ways you can ‘be a problem solver and not a feature inflator’.

Its a great little post that focuses the mind back on what matters and curbs our enthusiasm for the new.

5 Lists Every Website Owner Should Keep

A post about lists – life doesn’t get anymore exciting than that! Admittedly lists are not the most exciting of subjects but if you are a website owner they could make or break your website. Find out how.

I know, a list of important lists. With a post like this I could just tear the fabric of space time. However stay with me, it might be more interesting than it sounds.

To be honest with you I am obsessed by lists. I keep lists for everything. It’s a problem, I need help. However despite that, I have discovered that when it comes to running a website a few carefully selected lists can be incredibly helpful.

What follows is my list of lists that could make or break your website.

Reoccurring tasks

Let’s start with the most obvious list first – a reoccurring task list. This is a list of those tasks that you need to do on a regular basis to ensure your website is effective. What exactly those tasks are will depend on the type of website you run. However, my list for the sites I run include:

  • Participating in the forum daily
  • Posting blog posts regularly (see below)
  • Sending a monthly email newsletter
  • Recording my daily audioboo
  • Dealing with email enquiries
  • Reviewing site statistics

Your list will include other items. For example I advise that most websites do regularly usability testing (see below).

A reoccurring task list is important because it reminds you that a website needs constant attention. It prevents the site from slipping down your priorities or being pushed out by other work.

Blog subjects

Whether you call it a blog or a news section, most websites have some area dedicated to regularly updated content. However, these sections are often not updated. This is not because the website owner forgets, but because they struggle to generate ideas for content.

Its hard to think up blog posts on the spur of the moment. However ideas will come to you, if you are constantly keeping an eye out for them. That is where your blog subject list comes in.

Blog ideas occur to me all the time. When I am reading a book, watching TV or even in the shower. Rarely am I able to sit down and write a post there and then. That is why I keep a list of blog ideas. I know by the time I come to write something, all of those great ideas will have been forgotten.

My Blog Ideas List

For example this post came from my blog subject list. When I sat down to write this post I didn’t need to come up with an idea. It was already there.

You can make your life even easier by written a few notes on the ideas you have. Then you have even less thinking to do when it comes to writing the post. Again using this post as an example, I already had my 5 lists written down.

Feature ideas

One thing web designers complain about is scope creep. They hate the fact that website owners keep adding new features when a website is being built.

However if you think about it, that is not surprising. When you are building a website you are thinking a lot about the project. It is only natural that you mind comes up with lots of possible ideas.

Rather than dismiss these ideas for lack of time or money, add them to your feature list. This is essentially a wish list of things you might possibly want to do one day.

Boagworld task list

Once your current project is launched you can look at the wish list and work out what to do next.

Not only does this prevent scope creep but it also encourages an ongoing investment in your website.

Marketing opportunities

We all know that websites need promotion. However, it can often be hard to think of how best to promote them. When the moment arrives to do something about promoting our sites, all of our great ideas leave us.

Keeping a marketing list is a great way to combat this problem. If you find a website that covers a similar topic to you, make a note on your list to contact them and ask if you can write for them. Equally if you meet somebody at a conference who could promote your site, make a note to follow up that relationship.

Man holding a sign saying: I am looking for a wife please stop and talk to me

Whatever the marketing idea, write it down. It is then available for when you can act on it. This reduces the mental effort of coming up with ideas. Instead of thinking about how you could market your website, all you have to do is spot opportunities that arise naturally.

Fixes list

Our final list is a fixes list. This will include a mixture of bugs and usability issues.

In his latest book ‘Rocket Surgery Made Easy‘ Steve Krug recommends that you carry out light weight usability testing once a month. This will generate a significant number of usability issues that need resolving.

When combined with browser bugs this amounts to a considerable number of fixes. By adding all of these elements to a fixes list you achieve two objectives. First you ensure nothing is forgotten. Second you can priorities what needs addressing first based on the seriousness of the problem.

Without a list of this nature you can easily become overwhelmed by the complexity and number of issues that need resolving.

Are lists sexy?

Are lists sexy? Of course not. However, they will help you maintain a firm grasp on your websites development, remove the mental load of generating new ideas and ensure nothing gets missed. That may not be sexy but it is effective.