129. Conferences

This week’s show sees the return of Ryan and Stanton, holding the fort while Paul and Marcus sun themselves on holiday. .

We’ll be talking about taking your first steps into the world of conferences and answering your questions about font smoothing and browser emulators

Download this show.

Launch our podcast player

News and events

Release of Firefox 3.1 Alpha

Last Wednesday saw a new developer release from the Firefox team. Firefox 3.1 Alpha, or “Shiretoko” is now available for download. Shiretoko is built on a pre-release version of the Gecko 1.9.1 platform and introduces several new features for you to play with.

  • Web standards improvements in the Gecko layout engine
    • They don’t actually say what improvements, so I guess we’ll have to trust them with this one but from what i can gather, they’ve added a lot more CSS3 selectors like :nth-child, the CSS3 “word-wrap” property, CSS3 columns, text-shadow, box-shadow, border-image and more.
  • Text APIfor the <canvas> element.
    • This is a quite detailed API for drawing vector text within the canvas element, and is sure to set the hearts ot typophiles beating just a little bit faster.
  • Support for using border images.
    • The design community has been screaming for this for as long as I can remember, the ability to specify images as borders. The whole rounded-corner craze might be slightly out-of-style now, but I’m sure we’ll see some innovation with this feature very soon.
  • Support for JavaScript query selectors.
    • Now I’m not completely down with the javaScript kids, so I apologise if i don’t get this quite right. But the query selectors seem to be a way to target specific selectors instead of having to filter a result set provided by the getElementsByTagName() call, you can now do the filtering before you execute the query.
  • Several improvements to the Smart Location Bar.
    • When you start typing a URL, Firefox starts giving you options to choose from, you can now filter those results while you’re typing.
  • A new tab switching behaviour.
    • Pressing Ctrl+Tab now gives you a filmstrip style overlay which lets you quickly navigate to your open tabs, and mimics the similar feature in most operating systems nowadays.

The alpha is available from the Mozilla Developer Center.

A List Aparts’ 2008 Survey

It’s that time of year again, the A List Apart team have unleashed their 2008 survey “for the people who make websites”. The survey gathers a massive amount of information, with around 33,000 people taking part last year and covers a wide range of questions covering all aspects of our beloved industry.

The survey covers everything from Age, Gender and Geography to Education, Employment, Vacation (holidays to the rest of us) and those oh-so-important salary details, how many hours worked and your methods of staying upto date with what’s happening in the industry. The data gathered is compiled into a comprehensive, yet easy to read report, and they also provide the raw (anonymous) data so you can do your own number crunching if you so wish.

You can also have a look at the 2007 survey results if you wish, and Paul and Marcus will no doubt be covering the results of this years survey when they’re published. So this is a call to arms really, help improve this survey by taking part at Alistapart.com. We took part, so should you!

The Future of Web Font Embedding

The last news item is a blog post by Richard Rutter on the future of web font embedding. With both Safari and Firefox supporting web fonts in their 3.1 releases, and development releases of Opera, it could be time to start playing with web fonts.

Richard starts by defining web fonts as using the @font-face rule to point to regular TrueType or OpenType font files on a web server, this is to clear up any confusion with Internet Explorer’s proprietary web font support with uses EOT font file, which is also a way to wrap the fonts in DRM, which i think might severely hamper any efforts to bring web fonts into the mainstream.

The font foundries and type designers seem to view web fonts as the death of their industry, insisting that their revenue streams will be destroyed by piracy and free font embedding, rather than seeing this as an opportunity to really boost their industry.

There’s nothing to say that the @font-face rule has to point to a locally hosted font file, The opportunity exists for the font providers to host the fonts themselves, and charge for their useage. This saves us, as designers, from having to install fonts on the machines we design on, and will undoubtedly allow us to choose from a much larger selection of fonts which can be switched quickly and easily.

Back to top

Feature: A Year on the Conference Circuit

This week’s feature has stemmed from a listener who asked “which conference would I suggest for a first timer”? And “how difficult is it if you don’t actually know anyone there”? Having attended a couple of the big conferences this year I thought it would be useful to share my experiences.

Back to top

Listeners feedback:

Font Smoothing

Steve Writes: I have been listening to your podcast. I really like it.

I jusr want to ask a question. On mac, the fonts seem to be all thicker than windows. What setting are u using? I’ve been using best for lcd. Today I changed to automatic, and the fonts were much thinner. It looks more alike with windows fonts.

Do you think this is a big problem for mac users? Since the fonts will look different. Which setting do you think is the best for web designer on macs?

The difference of Mac fonts compared to their Windows counterparts originates from Apple’s legacy in desktop publishing and graphic design, the fonts are rendered in a way which would give a closer approximation to how they would look when printed.

Mac’s use a specific font wrapper called dfont, this contains extra information to preserve certain features like font outlines and hinting which can then be rendered more accurately on-screen meaning that in general, fonts look better on a Mac, whichever smoothing method you choose.

If you’re a designer, I’d heavily recommend testing your design in as many different browsers as possible, but also on different operating systems as well. I work primarily on Windows Vista (don’t shoot me) and have a dualscreen setup, my second screen can be flipped over to my Mac where I can test in Safari, Firefox and Opera on Mac, I also run a Ubuntu system to test in. Rather than running a standalone IE6 build on vista, I run a full XP virtual machine with IE6 running natively as I just don’t trust the standalone builds.

One of the main things you’ll have to accept is that your design might not look identical on any combination of browser or operating system, and because you’re probably designing websites to be viewed by other people, I’d recommend keeping your font smoothing to the default setting of “automatic” which is most likely going to be the case for your target audience.

Browser Emulators

Andy Asks: Hey guys. Been listening (on and off) for a while now and love the show.

I was wondering if there is such a thing as a browser emulator, software that allows you to see your site as it would appear on IE, Firefox, Safari, Opera, etc. If there is one, is it total crap and not really work.

The answer to your question is yes, there are several websites that can provide you with this type of service.

One of the more popular sites is Litmus which is an online emulator that validates your HTML and CSS as well as presenting you with a screenshot of your website loaded in up to 23 different browsers across various operating systems. It can also provide you with a report of any compatibility issues it has come across. However there is a fee to get any real use out of this service.

What Litmus does it actually does very well; however there are a couple of major draw backs I’ve found:

  • You can’t have an interactive experience – Not all issues can be seen from a screenshot and more often than not you need to just take your mouse and navigate around the site to find problems.
  • You can’t test javaScript – You can’t see javaScript animations from a screenshot.

As Paul said in the previous question, there’s no substitution for the real thing, which is having multiple setups with multiple browsers installed. However that’s not always a viable option especially for freelancers working from home who don’t have the budget (and space…) to have several machines and licenses for operating systems needed for testing, in which case sites like Litmus are invaluable.

My advice is if you can test on the real thing, do, if you can’t then take a look at Litmus.

Back to top

128. Details

On this weeks show I’m accompanied by our Producer Ryan and Researcher Stanton. We Interview Dan Rubin on the Details of Design, and answer your questions on managing a bigger team and terms and conditions.

Play

Download this show.

Launch our podcast player

News and events

Silverback Launches

This week has seen the release of Silverback, the highly anticipated app from the guys at Clear:Left. After months of speculations about what Silverback actually was, the “spontaneous, unobtrusive, usability testing software for web designers” is finally available for download.

We’re sure a majority of you know all about Silverback, but for those of you who don’t, Silverback, which is available exclusively for the Mac, is Clear:Left’s answer to convenient usability testing on the go. Utilising the iSight and screen capture facilities of the Mac, user’s experiences can be recorded and reviewed at a later date, taking away the costly and often difficult to setup up approach of using specialist equipment like multiple camcorders which can lead to hours of time spent trawling through video footage.

PatternTap

Whether you’re a designer or developer, there are many occasions where you go on the hunt for inspiration in interface design. Normal CSS Gallery sites give you great examples of full site design, but usually don’t focus on the small details of interface design. The only site i’ve ever been aware of is Christian Watsons “Elements of Design“, which is a great resource showing examples of elements like comment forms, calendars & date pickers, footers, image captions and so on.

There’s a new site I’ve come across this week called PatternTap.com which also wants to collect these design patterns and focus on specific elements of design and to help you to reference, collect and organise them for your own needs.

PatternTap is shaping up to be an absolute goldmine of inspiration, and looks like it will build into a large resource of design element exmples. There’s currently 46 collections, everything from 404 pages, audio players, pagination and search boxes. It let’s you create your own “lightbox” style user sets, so you can keep your favourite examples organised for future reference.

I’ll definitely be adding this to my toolbox of design inspiration links, and recommend you give it a look too.

Google App Engine Update

This week also sees the release of a small update to the Google Apps Engine. The Google Apps Engine allows developers to build applications on Googles own infrastructure. I have to admit that the Google Apps Engine is not something I’ve developed with personally however that doesn’t stop us talking about it so let’s run through the list:

  • Firstly you can now have up to 10 apps on your account as opposed to the previous limit of three 3, the Engine also limits developers to 1000 files per application, so the increase in the number of apps you can now have is a welcome addition.
  • Time windows for Dashboard graphs: Zoom in on the data in your dashboard to get a more accurate picture of whats going on. You can zoom in to see graphs for the last 24, 12, and 6 hour periods.
  • Log files can now be downloaded in plain text.
  • And finally you can send email as the logged in user: If you’re using the users API, you can now send email from the email address of the currently-logged-in user were as before it was only possible from the administrators account.

S3

So some of you may be aware that Amazon’s S3 service suffered from some 6 hours of downtime recently, this echoes the issues of service availability that happened back in February.

For those of you who don’t know, the S3, or “Simple Storage Service” is a scalable and inexpensive data storage infrastructure, which allows you to store and retrieve any amount of data.

So this is a fantastic idea – in theory, it means that if you’re developing a large website or web app and need lots of storage, you don’t have to pay for huge webhosting plans with lots of physical diskspace, you store your assets “in the cloud” as it were, and you’re charged based on how much storage space you, and how much bandwidth you consume.

Lots of large sites rely on the S3 service for their storage needs, Twitter, BaseCamp and SlideShare to name but 3 and the recent downtime has raised the age old issue, “are we putting all our eggs in one basket?” Jonathan Boutelle put it best in a recent blog post, stating “When S3 goes down, the internet goes down”. Aral Balkan also wrote recently urging people to have contingency plans in case events like this happen again, stating that the Open Source Google App Engine SDK could be the answer.

Back to top

Interview: Dan Rubin The Details Of Design

Paul:Joining me today is Dan Rubin who I recently saw at the @media conference. Good to see you or speak to you again Dan should I say?

Dan Rubin:Good to speak to you Paul.

Paul:It was good to meet up with you at @media. It feels like a long time since we met up and it was great to hear you speaking there. That was a first for me.

Dan Rubin:Thanks. It was a privilege to be able to help out Patrick it being very last-minute.

Paul:Oh was it?

Dan Rubin:He sent me an email about two weeks prior saying someone had dropped out and of course I wasn’t going to say no.

Paul: laughs

Dan Rubin:It’s been over 10 years since my last trip to the UK, so it was a great opportunity.

Paul:Cool. Well I have to say considering you only had two weeks to put together the presentation, it was truly phenomenal. It was an excellent presentation and I really enjoyed it. You were talking about ‘design is in the detail’ I guess was the kind of subject you were tackling?

Dan Rubin: I’ve been talking a lot lately about the level of detail, the attention to detail and the design and I’ve done a couple of presentations with Brian Veloso over the last year on that same kind of topic. This was an extension of that injecting some of my own little personal preferences into the talk and got to cover things like typography and some of the simple practical things that you can improve very easily that result in a big improvement and typography, and little tricks in using grids, not on how to make them but how to actually implement them and how they can help workflow and bring things together and make layouts tighter and better without
that much effort and the same thing with digital transformations in photography and a lot of pixel detail that a lot of people don’t notice and its all about the subtle level of design.

Paul:I got this vague feeling that as you were talking you were a little bit appologetic for some of these manushi that kind of individually you sit there and go ‘how is anyone going to notice that?’, but accumulatively they have this effect on the design don’t they?

Dan Rubin:Well that’s the thing. It comes down more to feeling than seeing but its about as a designer what you feel with your eyes more than anything else and how that translates to what users or viewers or readers also feel but since they don’t know it is there, they are likely to never actually see it, but as a designer you’ll know it is there, you can see it, and the trick is to get it to the point of you can still see it but it is not really visible it is just felt.

Paul:A subconscious expression?

Dan Rubin:Yes.

Paul:You covered loads of tips in your presentation and there was some excellent stuff in there but if you had to pick out one that has the biggest impact on a design, which of the many things you talked about would that be?

Dan Rubin:I think what it would be is to really underscore trusting your eyes and it seems a really simple concept and whenever I put that up on the screen you get giggles from the audience. The truth is many of us don’t actually take the time as designers to just step away and look at what we’re working on. It doesn’t matter whether it is for screen or print. The medium is a material at this point and it is just having faith in what you see and what you feel. That’s what being a visual creative is all about. It is trusting what you see. It is the same as being a good musician comes down to trusting what you hear and sometimes we forget that, and we start getting into designing based on the rules or how we think we are supposed to do things or designing on technical limitations alone. When we do that we stop using our eyes.

Paul:It’s interesting in the presentation you talk quite a lot about some of the details and the mechanics of design. You were talking about font sizes going incrementally up, your heading and your sub headings and there being a mathematical relationship in their sizes. You talked about being consistent in your margins and padding and how all those things inter-relate. Are we saying that design is something that can be learnt and it is a mathematical thing and it’s a set of rules that you just adhere to? Or is there some sort of underlying artistic thing, some people just know how to do it and it’s not something that can be learnt. What’s your opinion on it because I get mixed feelings from you? On one hand you talk about these rules and on the other hand you talk about stepping back and looking at your design and it feels more kind of arty-farty if that makes sense!

Dan Rubin:What a load of questions and rightfully so! It’s something I’ve written about before years ago and had a bit of back and forth on the topic with Paul Scrivvens of 9 Rules, with him arguing that you don’t need any natural artistic ability because he didn’t think he had any, yet he was clearly doing things that looked good. I was arguing the opposite but when it comes down to it it’s really not something that you can say definitively either way. Just as there are people who naturally seem to be good musicians or good athletes or good at math and programming, there are people who seem to naturally be good at design and any kind of creative endeavours. It is really difficult to tell whether that seeming innate ability has come from something that happened in very early childhood development or if they were born with it. I do think that however difficult it is to put a finger on it, once you get old enough, especially to the point w here probably most of your listeners are doing what your doing for a living already or you are thinking of changing from one thing to another, you’re past that point of subconscious development where you need to put conscious effort into something and you can. I think you can be trained to do most of the things designers do. You can even train yourself to see the way that creatives see. The older you get the harder it becomes to incorporate into the way you view the world. That is a big part of it. That comes down to sometimes the different personalities. How hard is it to put a finger on what makes you ‘you’. I would say as a teacher, and I spend a lot of time teaching high school students over here about music as well, since that’s my other passion, and it’s specifically not just playing music but it’s specifically singing which is one of those things that you can either carry a tune or you can’t. I’ve also seen kids who can’t carry a tune when they start singing learn how they train themselves. They learn the proper muscle memory, and it’s amazing to see what people can actually accomplish when they put their mind to it. If you are listening out there and you want to become a better designer or maybe you’re not a designer and you’re a programmer or a web standards junkie, and I can say that because I am one too, and there isn’t any reason that you can’t become a better designer, or become a designer from scratch if you realy really want to.

Paul:I think that’s really important to say because I think so many people are intimidated from getting involved in design because there’s almost a bit of snobbery. If you’re not artistic, you’re not artistic there’s nothing you can do about that. I personnaly don’t believe that that’s true. Like you say I think there are some people that are naturally inclined that way but I think a lot of the principles that you were talking about in your presentation pretty much anybody can pick up on and do, which is what encouraged me so much hearing you talk.

Dan Rubin:That is one of the reasons why one of the reasons I say one of the most important thing is to trust your eyes and that’s instinctual. These rules, as a good teacher you have to teach these rules. When you start learning any discipline the first things that you are taught are the basics.The basics are things that many people, once they learn enough, don’t conciously think about, but what you find if you deconstruct their work is that they are doing them, they have incorporated into their flow into their process so it’s second nature to them. What we think of as instinct is really just experience.

Paul:Yeah. One of the things you did mention in the presentation that grabbed my attention is you talked a lot about texture and adding more texture to your design and about how that creates a real feel. There seems to be a slight skism, I don’t know if that is the right word, but like 2 different camps in design at the moment. People like yourself, Elliot Jay Stock is another example that does very rich, very textured design. It’s absolutely gorgeous. At the other end of the extreme you’ve got people like 37signals doing this minimalistic functional design. How do you feel those two sides fit togeth
er? Is there a role for one or the other or have they both got their place

Dan Rubin:I really think that both have their place and more than that it’s popular to create divisions. Not just these days, if you look at any industry that spends a lot of its time looking at itself, like we do, you start to find reasons to create little clicks within it or factions or what have you. If you just ignore those splits that happen because we spend way too much time looking at what we do and try to deconstruct it and answer that question of ‘why’. What you find is that it’s all the same thing. When I talk about texture it is important to understand that it doesn’t just mean rough or ??bulap or brick. Texture can also mean smooth and polished and speaking directly about 37signals for instance. I’ve used their apps and I’ve loved them since the first time they came out. If you look at the first versions of Base Camp and Backpack, before their incremental re-design they’ve actually added the little drop shadow over time. If y ou look at it as a designer you see the flaws in the way they’ve done it because it doesn’t look real and it just ends at some edges, it has hard edges, but that’s not the point. The point is they added it because it created a separation, they added it because they felt it needed it. The rest of the interface doesn’t need any other texture because it isn’t supposed to have a feel to it. It’s actually supposed to totally get out of the way and there are different approaches to minimalism. You can use minimalism in subtle detail where you add in things like I was showing in my presentation, or you can use minimalism where you keep taking away and 37signals apps feel right, they always have felt right to me so as far as I’m concerned that means they’ve hit the nail on the head. It shows when you see people trying to recreate the application interface and theat style that 37signals uses and they get stuck in this pattern of adding things, like they feel ‘well, that’s 37siganls l ook so I think we have to add things to make it better, to make it better, and they never work as well because it’s not just about that. So the answer is, and I try to underscore this when I talk to people about this or present about it or even write about it, as much as these things can be presented as rules and definitive this is the way to do something. the fact is you have to do what works best for you and your particular project or circumstance or situation, and you also have to be open to the fact that what works for you right now might change. It might be different next year, next month or next week, and being able to adapt to your situation as a designer specially is really important, because you have to adapt if you’re doing client work, you have to adapt from project to project, because your style might work for one client but you might need to tweek your style to do what’s best for another client. If your working on your own applications, what works for your users now might not work for your users once they become users that have used your app for a year and they’re experts now.

Paul:You talk about tweaking your style. How easy is that, do you think, to do in reality? I mean I’ve got a very strong style in my design, and I really struggle and I look at someone like Cameron Moll’s style and I just love it. I love the light-handed feel, he’s very delicate, beautiful design, and I wish I was more like that, but there is no way I can make myself become like that, or can I? Is there a way of changing your style?

Dan Rubin:I think we’re all naturally mimics. I’m not going to dig into my opinions on human adapability too much. I spend a lot of time thinking about that as far as evaluating how people use things, whether it’s interfaces or products and it’s interesting to start to see those patterns but you can see it on a global scale too. Historically human beings are species very, very adaptable and that happens on macro and micro levels. If you want to adapt your style you can. You look for the inflences you want to model yourself after. This is just how people learn to be designers when they’re starting out, or learn to be artists. When I took my first watercolour and oil painting classes when I was 11 or 12, the way we learnt was to recreate examples that were painted by masters. So learn how to use the brush strokes they use, to learn how to mix colours the way that they use them, to learn how to use the tools the way that they use them becau se you only discover your preferences and your style by mimicing, copying others. You find out what works and you decide what works for you and what doesn’t. So changing how you design and how you see is not necessarily easy, because at a certain point you’re reprogramming muscle memory and from my experience with singing I know how difficult that is to do. Once muscle memory has been built up to the point where you don’t think about it and you just react, it’s very difficult to break that down and re-build it. Difficult does not mean impossible.

Paul:That’s really interesting that you say that because I’ve always very much struggled to design in any other way than I already do, but I obviously need to push myself in this area. Talking of 37signals, I’m sure you have been following their recent post and various reactions to it about skipping Photoshop, and how they move straight into building with HTML and CSS and I just wondered what your opinion was on that.

Dan Rubin:I know I’d get roped into this discussion somehow. There has already been some great responses from people like Jeff Croft and Mark Boulten to the 37signals post on that, and even interestingly enough a follow-up post sourced by 37signals announcing that they were looking for an additional designer for their team that can push them into different directions that they havent been going naturally. That comes back to the whole adaptability and willing us to change and being open to it. In the argument itself I can’t say I always start in Photoshop or Fireworks or some sort of visual tool. I think Jeff said 37signals starts with a visual tool, it’s pencil and paper. I think even if your tool is a marker on a whiteboard to a certain extent everybody tends to start there, even if you don’t start there you start with a picture in your mind. So there’s some level in the process where a visualisation is occuring, if that’s fair to say. When it comes down to it why does the tool that you’re using to visualise really matter? It starts in your head if you’re a primarily visual person you can either realise that vision by programming it and seeing it in the browser or using Photoshop as a tool. All of these are just tools when it comes down to it, they’re not the end result. They’re just part of the process. I’ve done both. I’ve built straight from XHTML and CSS many times and I do tend to find that most visual designers that have weighed in on this conversation also find that in my opinion the result ends up being more simplistic. that’s not necessarily to say bad. It’s just different and you’ll find that the tools that you use as a visual creative influsence the end result because that comes down to constraints. 37signals of course is huge on constraints and you do save time when you’re doing straight HTML and CSS, you skip a lot of the temptation to play around like I know I do with layers and layer setting s and percentages of opacity. I spend a lot of time playing when I’m in Photoshop, I don’t think that’s bad. That’s part of the creative process when using that tool. When I used to paint which I havent done in way too long. I would play with my
palatte, when I was doing oils my palatte and my palatte knife was tool before I got to the canvas, and I would play with mixing my colours ‘and that’s not quite right’ and ‘wait and go over here’ and sometimes you get it onto the canvas and it doesn’t look the way you want it to and have to wait for it to dry and then you paint over it because that’s what you do with that tool. When you’re doing watercolours you don’t have that forgiveness of the tool, you have extra constraints, so you don’t experiment as much putting it on the paper, putting the paint to paper because you know once it’s dried and there you can’t go back. you can’t paint over it. So you adjust your style depending on the tools and the workflow and it’s all good, it ‘s just all different and you have to I think do yourself a favour and experiment to find which works best for you and don’t be afraid if you’re working on a project and you think ‘this doesn’t feel like it needs a lot of subtle gradients and lines and shadows and Photoshop work. I might just be able to build this without using Photoshop at all’. So do it if it feels like that will work best go that route. If you feel the opposite go the other route. If you feel like it should involve a lot more natural media pull out your watercolour pad and paint something and scan it in and incorporate that

Paul:It really down to the right tool for the job thought process.

Dan Rubin:Exactly. The thing that 37signals does really well is stick to their guns. They state their opinion so firmly that people can easily interpret it as law and I think that’s very important. In any industry it’s very important to have people who do that, who can stick to what they believe so strongly and apply it so universally that it creates this set of rules, but it doesn’t mean that they have to be followed or cant be partially followed or bent or broken and you find just as much as 37signals is enfatic about skipping Photoshop. There are other people who would never in a million years go straight to HTML and CSS, doesn’t mean that either camp is right.

Paul:OK. One last question just to wrap this up. We’re running out of time but there’s something I wanted to ask you which is: We’ve been already talking about that there are people that may be want to learn to be better designers, to find their style and to move into this area, perhaps they’ve been a developer background and they’ve been previously put off exploring design because they have been made to feel inadequate. What kind of resources would you encourage people to look for or look at in order to get going I guess?

Dan Rubin:Whether you’re starting from scratch or just trying to improve what you already have it’s important to touch on a couple of specific areas, and those are typography, layout and working with colour. This applies just to design because it’s worked whether you’re designing on the web or designing in print or branding or whatever you’re doing. Typography is kind of my first love with design and if you want to learn about typography you have to go out and buy ‘The Elements of Typographic Style’ by Robert Bringhurst. It’s the bible for typographers. It’s really easy to read too because he’s a well respected Canadian poet as well. He just happens to be an excellent typographer and book designer, so if you are in a rush, you cant get to the book store or Amazon right away Mark Boulton’s series ‘Five Simple Steps To Better Typography’ is a great place to start as well and he references a ton of other good resources. Start there if you a re going to start online but no matter what buy ‘The Elements of Typographic Style’. When it comes to layout there are a lot of things that you can learn about layout but you’ve got to learn about grids, even if you never use them. Do yourself a favour of learning and I’ll reference Mark again, actually I’ll reference Mark in all three of these. He’s got great starter tutorials about this stuff so ‘Five Simple Steps To Designing Grid Systems’ is really a great place to start. Cameron Moll has written about Griding The 960 and read up over on Khoi Vinh’s site about grids. ‘Grids Are Good’ is a great demonstration as well, and if you want to get a physical book to hold ‘Grid Systems In Graphic Design’ is a great, great phyisical book and I think it’s important to as web designers to also reference ‘Print’, because Print is where all these design rules come from and typography rules and colour rules, so learn from these different implem entations and you’ll figure out things that you can do that you didn’t think about, because you haven’t seen them on the web. So ‘Grid Systems In Graphic Design’ is by Josef Müller Brockmann I believe would be the pronounciation, look that up. Colour, and this is something that’s very preferential maybe but read up again Mark Boulton’s ‘Five Simple Steps To Designing With Colour’. He’s great at teaching, he’s great at communicating all these things. Also play around with some of the online tools like Adobe Kuler, is fun. Look at what other people are putting together, look at combinations, again feel is important. Whatever feels right for what you’re trying to do. Another cool tool is Colorjack. You got a couple of ways of mixing colours and it’s really, really cool to look at. Finally on the topic of colour whenever using colours in an interface please be aware of the different types of colourbl indness that exist, and there are lots of tools online. Photoshop CS4 will have some tools built in as well but there are plug-ins that you can get right now for all sorts of tools and online tools as well that allow you to see what you’re designing, or even just a colour palatte. See them through the eyes of someone that has these various colourblindness afflictions and make sure that whatever you do doesn’t render something unuseable to what ends up being a large percentage of the viewing public when it comes down to it.

Paul:WOW !! That’s a good set of resources !! My word.

Dan Rubin:You didn’t think I’d be that prepared did you?

Paul:That’s a superb list. I certainly didn’t know about all those posts from Mark Boulton. there was some great stuff in there – Thank you very much Dan. Just to say that Dan’s talk at @media will be no doubt going live at some point and you’ll be able to download it and listen to it. Definitely do that, it was superb. So check that out. You will be able to go the shownotes for this episode for all those links that will be useful as well. No doubt you won’t be able to remember them all. Dan thanks for coming on the show, it’s very much appreciated and we will get you back on in the future.

Dan Rubin:Thanks very much for having me Paul. It was a pleasure.

Thanks to Sarah Galley for transcribing this interview.

Linkage

You can find Dan Rubins site, Superfluous Banter here.

Typography
Layout
Colour

Back to top

Listeners feedback:

Managing a Bigger Team

Jon asks: We are a company of 4 people – myself (owner, design lead and general business development/project management person), one designer, and 2 developers.

We are hopefully about to merge with a slightly larger company in a neighbouring town who have slightly more staff than we do (7 in all), and who have more of a project management structure – 2 project managers, using the services of 1 designer, 3 developers, and 1 designer/developer. I would end up as owner/MD of the enlarged company.

My question is really about project management? What do you think is the best organizational structure for a company of 11 people? I was feeling pushed on the project management side before this merger came along, and the merger will bring 2 project managers with it. How does Headscape do it for example – I think you have project managers there – do the designers and developers report to project managers, or do the project managers pick from a pool of design and development resource as required? What are your thoughts generally on the whole project management side of things.

A-ha… this is part two to a question I answered a few weeks back relating to pricing work after two companies merge. I wanted more detail at the time and now I have it!

Comparing to Headscape, we have 4 designers, 4 developers, 3 project managers, 2 business development/analysts and 1 lazy good-for-nothing called Paul … seriously though, Paul effectively markets Headscape and I have to say he’s rather good at it (ungrits teeth…)

Following the merger Jon will have a team of 11. As he is new MD, I think it is imperative that he much reduces the design and PM aspects of his role and concentrates on bringing in business as there are quite a few more mouths to feed.

That leaves roughly 3 designers, 5 developers and 2 PMs. Depending on the work you’re doing I think that is ok especially considering Jon can bolster both the design and PM groups if needed.

Regarding the allocation of work, project managers should rule the roost. Full stop.

It is their job to manage resources. Delivering projects effectively and on time means that they must know that they are in charge regarding who does what and when they need to do it by. A certain amount of fitting the right person to the job should be done but generally, the rule should be that the next piece of work goes to the next available person. This would be particularly useful advice in a merged company where it would much easier to keep going back to ‘your’ guys because you trust them.

One thing that has worked really well for us is to set invoicing targets for the project managers. We don’t operate performance related targets but it still really helps to focus minds on hitting milestones at the end of months.

Terms and Conditions

Adam writes: I am developing my own web application. In summary, it’s a site with user submission of content in a social networking format with video uploads. Anyone can register an account.

I of course have to try and write Terms of Service for this and I am getting stuck. I am wondering what Headscape uses, especially for Getsignoff, and whether you found a pre-written terms of service, or had a specialist write one.

What’s your solution to the problem, and what should / should not be included.

I have to confess to conferring with Headscape’s fount of all legalese knowledge on this – our MD Chris Scott. I tried to get him on the show but he’s still a little jittery after the last time all those years ago… anyway, Chris put together the TOS for Getsignoff and these are his thoughts on it:

For Getsignoff I looked at the TOS of other online services like Harvest, Basecamp, Youtube and Flickr. I’m not a legal person, but this gave me enough material to be able to identify the key issues that I thought we needed to cover in our TOS.

I assembled this into a brief for our legal adviser that was part overview of what we wanted to achieve and part draft TOS using adapted clauses from other TOSs.

Our legal adviser pretty much re-wrote what I had given him but this was from a position where he had a good understanding of how we wanted Getsignoff to work.

The bottom line with this sort of thing is that you really need to get a professional legal person to assist.

Back to top

 

124. HTML 5

In this weeks show we explore how to create better online surveys and Lachlan Hunt joins us to discuss HTML5

Download this show.

Launch our podcast player

Watch the behind the scenes video (Part 1)

Watch the behind the scenes video (Part 2)

News and events

Removing Microformats

The story that has generated the most email this week is the BBC announcement that they will be dropping the hCalendar Microformat. This decisions comes because of long standing accessibility concerns over the machine readable content within that particular Microformat. The problem is that code meant to be used programatically is potentially read out to screen reader users and displayed as meaningless tooltips to sighted users.

The decision of the BBC to adopt Microformats was a huge boost to the movement. Equally the rejection the hCalendar is a blow. However, it is important not to get this out of proportion. Remember, they are only rejecting a single Microformat not the whole approach.

The other thing to consider is that the BBC is a public service organisation with an incredibly high obligation to ensure maximum accessibility. In many ways they are in a unique position. Although it maybe appropriate for your organisation to pull hCalendars too, it should not be based on the decision of the BBC.

My advice is as follows. If you already have hCalendar information on your site I would probably leave it (dependant on your exact circumstances). The Microformat community is working on a solution and I would implement that rather than removing hCalendar entirely. If however, you are not yet using hCalendar then I suggest you hold off until an updated specification is released.

Becoming employable

In the past we have spoken about becoming a professional web designer. I know that many people who listen to this show or read the blog are students. You are concerned that the skills you are being taught are out of date and will not improve your employment prospects. How then do you become a more employable web designer? What skills do you actually require?

Andy Rutledge tackles this subject in his post "the employable web designer". Without a doubt it is the best post I have read on the subject of web design career development. I highly recommend you read it.

The thing that impresses me is that it looks beyond the obvious design and technical skills required to be a web designer. It also tackles the business and communication skills too. He really drives home quite how wide an understand a good web designer has to have.

My only criticism is that it could feel demoralising. You may read the list and think it is an unachievable aim. However, I don’t think that is the case. What Andy outlines is the optimal requirement of a web designer, rather than what is needed to get your first step on the ladder. I certainly did not have all of the attributes listed when I started.

All we need now is a second post telling us how to gain the skills he lists.

Better CSS font stacks

David (a boagworld listener) sent in the next story. It covers a subject that I am currently still grappling with. It is a post about CSS font stacks.

If you code in CSS you already know about font stacks. It is where you specify the fonts you wish to use. You can say for instance; use Helvetica and if that isn’t available use Arial. If that fails use a generic san-serif font.

For many of us that is as far as our thinking goes. The majority of us use very basic font stacks that are uninspiring to the point of being insipid.

I love this post because it lays out a very clear methodology for improving your font stacks. It also goes on to provide an impressive selection of font stacks organised into heading and body fonts, allowing you to instantly improve your site

If your site is looking tired and boring, but you don’t have the time to redesign, consider adding a new font stack. Such a simple change could make a real difference.

Do flexible layouts still matter?

Our last story of the day is a post from Smashing Magazine entitled Flexible Layouts: Challenge For The Future. To be honest I was ensure whether to include this post or not. On one hand it covers an issue many people have been asking me about. On the other, its arguments seem stretched and the whole thing ends with an advert for a CSS framework.

The article tackles zooming and fluid design. The new generation of web browsers – Firefox 3, Opera 9.5 and Internet Explorer 7 – provide full screen zooming. This gives users has the ability to enlarge the whole interface, not just text. Some are arguing that this is the end of fluid layout because zooming tackles many of the accessibility concerns associated with fixed width sites. However, this article strongly disagrees.

The author argues that flexible designs are better for mobile devices, that pixels are becoming less important and that the user shouldn’t be required to customise a site to their needs (it should be done automatically). Although his arguments are weak at times and he uses some fairly dodgy comparisons I do generally agree with him. I see no reason to think fluid design will go away anytime soon.

That said, I am in no doubt that page zoom does reduce the number of occasions fluid sites are necessary. Ultimately there is no right or wrong answer. It is entirely based on the situation. For example Boagworld, Headscape and The Website Owners Manual all use fixed designs. However, many of my client websites do not. That decision is based on numerous factors such as device, user base and business priorities.

Back to top

Feature: Creating a Better Survey

The web allows us to interact with our customers more than any other medium. One of the tools in our arsenal is the online survey. However, these are often badly implemented. In this weeks feature we find out how we make your surveys more effective?

Back to top

Interview: Lachlan Hunt on HTML 5

Paul: Joining me today is Lachlan Hunt; It’s good to have you on the show

Lachlan: Thank You Very much

Paul: It’s great to have you here I really appreciate you taking the time to join us, now the reason that we asked Lachlan on the show is because he posted a brilliant article on the A List Apart site about the subject of HTML 5 and I have been keen to look at this subject for a while partly because of my own ignorance to be honest, um, so lets kinda kick off by if you could perhaps tell us a little bit about where HTML 5 is at the moment I know that kinda getting a language to a release like this finalized is a massive process so can you tell us where we are at in that process.

Lachlan: OK, it’s, um, a really an ongoing process with browsers implementing different parts of it progressively so it’s not, you know, going to be all implemented at once and ready to go in one, er the next few browser implementations. We have some features implemented already and shipping in browsers other features which are being worked on at the moment and other are planned for, but still a few years of yet. But it is gradually getting there. We are trying to focus on what authors really need, instead of trying to do it all at once

Paul:Ahh, okay so that a slightly different approach that we have seen in the past, the idea of an incremental roll out. So how does that work from the W3C’s point of view are they doing modular releases is that how it works

Lachlan: Um, at the moment no, but the way the spec is structured each part of the spec, what I am trying to indicate is the stability of each section of the spec as we go along. SO thing like the Canvas API which has been in browsers for a few years now, it should be getting to IE very soon. That section is pretty stable, Other things for example "data grid" or a lot of the web forms are not widely implemented.

Paul: OK so that quite an interesting approach to the problem I guess from what you were saying earlier to me there is a community base element people can get involved and contribute. How is that all working then?

Lachlan: Well we’ve got a REALLY REALLY open mailing list on whatwg.org anyone can subscribe at the moment there wa about 800 subscribers on that list anyone is free to subscribe and post feedback about the spec if they want to, but that’s not for everyone obviously because it’s quite a high volume mailing list and not everyone can keep up with that. We have also got an open blog on http://blog.whatwg.org/ where absolute anyone who wants to can write an article submit it and have it published. Anything to do with what the WHATWG are about, HTML5 and anything related to it at all. It’s also a good way to let the community know what’s going on by publishing articles also to find out what people think because they keep posting comments on there as well. We have also got an open forum which is at http://forums.whatwg.org/ again anyone can subscribe to that, am sue you know how a forum works

Paul: So there are lots of different ways to be involved, I have to confess things like that can feel quite intimidating to get involved in. You’re kinda worried about putting your foot in it, and saying something really dumb, is there kind of Opportunities to lurk and are people fairly friendly over there? I guess you are going to say yes aren’t you

Lachlan: Yeah everyone is friendly over there,they are nice sort of area to go to aim at web developers and people who aren’t quite as technical with the spec areas and stuff. You can ask any question you want and just learn whatever you want as well. Their is also the w3c side of it as well. Which is strictly related but is more focused on the actual technical side and issues so yeah. The What WG and the W3C are both publishing exactly the same spec and they both work on it together and feedback can be sent to either place, it will all be taken into account

Paul: Oooh, that’s useful. So looking at kinda the state of affairs at the moment with HTML 5, reading through your article there was some things in there that really sounded quite exciting, there was this thing about structure and some kind of additional elements that could be used, which provide a little bit more structure, headers and footers and things like that can you tell us a little about that, and maybe explain a bit of what those do.

Lachlan: Well at the beginning of the work back in 2004 / 2005 we basically took a look at what a lot of site where doing and we noticed that they were all using a similar structure. All the blog’s were using headers and footer and generally things like column layouts to show articles and stuff like that. So we wanted some semantic elements to come and cover each of those features that people actually used, solving the real problems that they were actually focusing on. instead of having to do "Div" elements for everything, which is what people do we give them an actual element and that also has a side effect of increasing accessibility because an element with specific semantics can be hooked into the accessibility API’s and help someone with assistive technology navigate the document a bit easier.

Paul: Okay, because I mean reaction just glancing at it quickly and not thinking about it was what’s wrong with the div with an ID Equals footer, or an ID equal header or whatever but like you say, as you think about it more it become obvious that if those are considered distant elements, one person might call it a footer another might call it "the bottom" or whatever else if they have consistent semantic names then you know you can have screen readers and stuff jumping to the footer or avoiding / not reading the footer depending on what is set in their preferences, is that what you are thinking?

Lachlan: Yeah that sort of it, it’s also helping the authoring side too, as there are lots of Div elements in source code which makes it easier to read if you have got elements with different names

Paul: yeah very much so, I spend half my life trying to which closing Div relates to which elements, that very exciting. Obviously the other big area you talk about in your A List Apart article is the audio visual elements and there is a lot that’s happening in there. It’s always had the vague feeling that HTML has never had any kind of, erm, erm, the audio visual elements have always been and after thought, what happing in HTML 5 in regards to that?

Lachlan: Well we have added the video and audio elements to the spec to try and allow video to be added directly to HTML, at the moment we have sites like youtube revel and all the other video site out there using flash to embed video and using the flash to give customized controls and stuff to the user, it’s really awkward, depending on proprietor technology, so we want to open that up a bit give a very very easy to use Javascript API to hook into and promote custom controls and all sorts of cool stuff with videos and of course audio as well. We have got experimental implementations of that in opera and in webkit. I have heard mozilla is considering implementing it as as it is now I am not sure of the status of their implementation. However the one big problem with video and audio at the moment is with Codecs, there are a whole load of software patent issues going around and we are not quite sure what codec we are going to standardize upon or if we are going o be able to get common codec support among the browsers, That’s an open issue but I am no lawyer to I cannot really go into that, so the ultimate aim is that you will be able to embed your movie file, your avid file or whatever directly into the HTML without the need to kinda pump it through something like flash

Paul: cool

Lachlan: that make it a whole lot easier to the authors hopefully

Paul: Yeah, you kind of, to some extent got to ask the question why do we need that when we have got a solution like flash

Lachlan: Well because Flash is a proprietary technology it’s managed only buy Adobe , they control it, they control the changes and what does and what does not go into future versions of it, however the thing with HTML is that it is an open standard platform which can be implemented by anyone and maintain interoperability between those venders.

Paul: It’s intrusting isn’t it that adobe has just announced they are opening up the flash format, do you wonder if that’s a reaction to some of the stuff you have been doing to kind of force their hand if they want to stay ahead o the game and dominant they need to be open

Lachlan: Yeah I don’t know how that going to work though, it depends, if they open the format up and actually make it an open development process where anyone can contribute to the future version and features which go into it or whether they just write the specs and tell other people to implement based on what they write, so I don’t know much about that. It will be interesting to see how it goes.

Paul: Very interesting, Now the next thing you cover in the A List Apart article is something which you titled "Document Representation" now I have to confess this confused me, so do you want to explain a little about what you meant by document representation. What you were getting at there.

Lachlan: Yeah, well in the past we have had HTM, and XHTML with two separate specs, HTML 4.1 which a lot of people use and XHTML 1.0 which a whole lot of other people use one of them is based on XML and is really really strict syntax that requires well formedness and is supposed to when you serve it correctly, if you make a well formedness error the browser is suppose to stop processing and throw and error message saying "Sorry I cannot handle this" where as HTML is more sorta loose and convenient in its error handling, it’s the traditional inspired by SGML, although really only syntactically similar these day but the error handling is a bit more lenient and you can get away with making a lot more errors. So instead of having two distinct language which you can use we have combined them into a single language which share the same elements and attributes and everything and as much a possible and when the browser reads those file it produces and internal representation called the DOM, a lot of javascript user will be familiar with the DOM as they work with that with their scripts to modify the document through the DOM. That’s an internal representation which is mapped, the DOM which is sort of mapped to by the syntax’s, the HTML and the XHTML syntax’s so it give the authors a choice of which syntax they want to use

Paul: So why do we need that choice what is the key difference, I mean you talk about HTML being more lenient are there other reason for choosing one over the other.

Lachlan: erm, well I don’t really know. However a lot of authors do prefer the strict syntax of XHTML like to make sure they quote the attributes and encode all their ampersands properly. They like to know they have done everything perfectly as with HTML a lot of people do make mistakes inadvertently and don’t want end users to see big error messages, so it’s a bit more user friendly if some little small error slips though their CMS and causes problems.

Paul: So it’s basically come down to personal preference then

Lachlan: yeah

Paul: Okay, that’s fair enough, so both, we are going to see equal support for both of them in browser manufacturers are we

Lachlan: Well that’s the hope we have said that we have got good support in most browsers, it’s just IE which is lagging behind

Paul: (Sarcasm) Oh that’s a suprise (Laughs) Okay are there ant other things in HTML 5 that might be of interest to those listening to the show which we should be paying attention to?

Lachlan: erm, well, as I said before we got canvas implemented in most browsers

Paul: So tell us, what’s canvas

Lachlan: It’s a 2D drawing API that you can use javascript to draw dynamic image with. People have used it to implement things like graphs that are built using tables of data which are on the page. People have also gone and done 3D games with it which is really cool

Paul: Wow, that incredible. I mean that sounds very similar to SVG is it a different thing.

Lachlan: It is different SVG is entirely done with XML, you modify that with script via the DOM by changing elements and attributes and stuff or with CSS. Canvas is an immediate mode graphics API where it is more like a bitmap sort of thing where as SVG is vector graphics, and canvas is bit map. They can both do images, the same sort of images, if you like but we have both vector images and bitmap images, so they both can serve different purposes.

Paul: Right, I see. Okay that’s good, so okay the big question, kind of the final question everyone is going to have is when can they start doing some of the cool stuff. Now you said right at the beginning this is going to be modular support based thing so we are going to be able to see some of these elements before others. You know some parts before other, so what can we do now, what are we going to be able to do soon give us an idea of where things are at.

Lachlan: erm, okay let’s see I think what’s being implemented at the moment. Cross document messaging is being implemented at the moment, that’s an API that lets you send message between documents with javascript without worrying about cross domain security issues,

Paul: Oooo…. that’s good.

Lachlan: Yeah it’s a really, really handy API that been implemented in opera for a while and I heard mozilla is implementing it soonish and should be in firefox 3 thought I am not entirely sure about that. That should be very very soon, erm, what else have we got, we got…. hmmm, this is tough

Paul: Sorry put you on the spot there (laughs) is that last one supported in webkit?

Lachlan: erm, I am not sure I would have to double cheek that

Paul: Okay that’s fair enough

Lachlan: yeah,

Paul: Okay so any other elements? Things like the structural changes are any of those being supported yet?

Lachlan: Not quite yet, erm as far as I know support for those requires changed to the phaser, and to implment the new pharsing algorithm in HTML 5, as far as I know browsers are not yet focusing on doing that because..

Paul: Okay that’s a shame, because that one I liked the sound of, what about the audio and the visual stuff?

Lachlan: We have experimental implementations in opera which supports OGG video, though it’s not really in a public build version yet, there is a experimental version which was released last year sometime. And webkit also has support in their nightly builds, which supports mpeg 4 unfortunate they don’t support the same codec but you can experiment with them.

Paul: (laughs) That would be far to easy

Lachlan: yes I know

Paul: So it’s all progressing slowly but, erm you know obviously the one name which has been very absent in the list you keep mentioning is Internet Explorer, so I expect we can probably see some slower movement there. We are talking you know in the years before this all becomes mainstream and we can actually start using it. Is that a fair comment to make?

Lachlan: Yes it will be several years before the entire spec is finished, we are hoping that it can get finished sooner rather than later but realistically it’s going to be quite a while yet, But it is important to know people will be able to use theses features before the spec is finished; so it depends on when browsers start supporting features authors can go ahead and use it.

Paul: That’s great and real exciting that you can start to do that sort of stuff. you know that we don’t need to wait for it all to be set in stone before moving forward. And it’s always exciting as well to see the future, know what coming up and be aware of everything. so is there somewhere people can go a websites address and keep an eye on what is currently supported by browsers.

Lachlan: Not at the moment but that’s something worth looking into, I think there is a wiki on the Working Group site, it does have some implementations listed but I am not sure how up to date. But it’s something I think we should look into

Paul: Yeah it would be great to have some kind of single page which says what features are supported by each browser that you could check back every few months see what’s going, there you go there is my contribution to the working group (laughs). Alright it was really good to speak to you and thank you so much for your time, What we will do is to get you back in further down the line and have a check to see where we have currently got to in the development of HTML 5, Thank you so much for your time.

Thanks to Jamie Knight for transcribing this interview.

Back to top

Listeners feedback:

Staying healthy on the web

Evan writes: My question to you is not entirely related to design, development or management but rather about health in the web industry. This is very important but we often seem to forget about it. We spend hours upon hours at our desks but are unaware of the damage this could be having on our health. Eyeballs almost touching the screen, typing without a break, sitting incorrectly – just a few examples. So, what do you do to maintain good health while working?

I am possibly the worst person in the world to answer this question. I consistently abuse my body while at work. In fact a physiotherapist friend said I had the worse posture in front of a computer she had ever encountered.

However, there is possibly something to learn from my terrible example. Let’s look at what I do and compare that to best practice.

  • I sit with my leg tucked up under me – Posture while working is important. Both feet should be flat on the floor, rest your wrists on the desktop in front of your keyboard and make sure your monitor is at eye level (in other words avoid laptop screens).
  • I stoically refuse to use anything other than my preferred mouse and keyboard – Using the same keyboard and mouse in the same position day after day can cause damage. Try using a variety of different hardware and positions. Push your mouse and keyboard nearer or further from you to change the position of your arms.
  • I believe that an individual pixel should fill my field of view - Leaning too close to your monitor is a particular weakness of designers who want to position that pixel ‘just so’. This not only damages your eyes but also your back. When you learn forward your neck and back support the weight of your head. When sat upright, the head is supported by a straight spine and therefore your chair bears the weight.

On the upside I do take regular breaks. I would like to claim this is because of my health. However, I think it has more to do with my short attention span. I get easily distracted and wander off to do something more interesting.

From Photoshop to HTML

I see a lot of PSD 2 HTML services on the internet but never tried any out. It seems to be an great option for an designer for making an quick website, to edit later myself.

What is the opinion of you guys? Love to hear you discuss this topic in one the next podcasts.

An long time listener from Holland.

I have to confess to being a snob over these services. Until recently I have always doubted the quality of the code but after seeing some recent examples I have begun to change my mind.

We are even considering giving them a try at Headscape, just to see what happens. Certainly from an economic point of view they make sense especially if you have more work than you can handle. That said, I do have three concerns.

First, results may vary. Without a personal recommendation it could be hard to find a provider who can produce the quality you require. Anybody can convert a photoshop document into HTML. However, it is much harder to do so using techniques like microformats, semantic markup and accessibility. Also, just because the quality was good once, does not mean it will be so again. As the good providers get busy it can lead to a decline in quality.

Second, people code in different ways. Unless careful attention is given to commenting, it is hard to pick up somebody elses markup. This is fine for relatively static sites where only small changes are required. However for projects where change happens regularly as the site evolves, it is more important that the markup is tailored to your style of coding.

My final concern is that this could lead to designers not learning HTML. As I have said before on the show, I believe all designers should be able to code themselves. You need to understand how the web works and markup is apart of that. Also, if you cannot code how can you judge the quality of the markup you receive?

Back to top

123. Plight

In this weeks show we review Textmate and the Top 5 Tips for Web Designers and we discuss the plight of in-house designers.

Play

Download this show.

Launch our podcast player

A quick request. We are really in need of some more transcribers to help with the interviews we do. The team we have are doing an amazing job but it would be great to spread the load.

If you feel you could help once in a while please drop an email to Ryan our producer and he will add you to the list.

News and events

SPAM meltdown

It is always with fear and trepidation that I mention HTML email. It inevitably leads to a torrent of comments ‘educating’ me about the evils of HTML in email, and that we should only use plain text.

Although personally I wish HTML email was never invented and try to limit its use, I do accept it is here to stay. Despite its many drawbacks it is statistically more effective than plain text from a marketing perspective.

You will be hard pushed to pursued a client to forgo HTML. Inevitably we will have to produce HTML templates occassionally. Of course, being conscientious, when we do produce HTML emails we want to ensure they look great and are well coded. This leads me to a couple of stories worth mentioning.

The first is that Patrick McNeil (of Design Meltdown fame) has launched a new site called Spam Meltdown. The site showcases examples of great email design in much the same way as Design Meltdown does with websites. Patrick has done an amazing job on this site and he has my sympathy because he is subscribed to over 1000 mailing lists! The designs he showcases are organised by style, colour, industry and topic. As with design meltdown this categorisation approach works really well. You can quickly find inspiration by looking at categories that are relevant to your project.

The second news item worth mentioning is that Campaign Monitor have updated their chart for CSS support in email clients. Campaign Monitor is a service which allows you to send HTML newsletters, but they do a lot more than just take your money. They are actively involved in improving standards support among email clients through the email standards project. Next time you are trying to produce an HTML email template check out their CSS support grid as it will clearly show you whether a particular CSS property is supported.

Form Analytics

While I am on the subject of cool services like Campaign Monitor, I also want to mention Clicktale. Clicktale is a service that allows you to track users as they move about your site and even anonymously record their actions. The last time I mentioned them this disturbed many people who saw it as an invasion of privacy. However, I see it as a valuable tool for learning about user interaction and improve site usability.

If you share my view, then you maybe interested in a new service they are starting to offer. You can now not only track users as they click around your website, you can also watch how they interact with forms.

In addition to video recording, the new form analytics service also provides three invaluable reports…

  • The time report – This shows how long users spent completing each field.
  • The blank report – This provides information on fields that have been left blank on submission.
  • The refill report – Which highlight fields that have been completed incorrectly.

If you run a site that requires users to complete long or complex forms then you will see the benefit of this service. On a high trafficked ecommerce site this would be invaluable, substantially reducing the number of users dropping out at checkout.

Art direction hits the blog

This week has seen the launch of Jason Santa Maria’s new personal website. For those of you who do not know, Jason is the creative director at Happy Cog (Zeldman’s company).

Normally, I would not mention the launch of a new personal website. However, Jason has done something very interesting. His new design is well executed but plain. It certainly is not as inspiring as his other work. The reason for this simple approach is that it is a framework upon which he will build.

The idea is that each of his blog posts will have a custom design to accompany it. The design will therefore reflect the content. In effect he is bring art direction to his blog. This is a bold experiment and something that Zeldman has written about before.

Although I am fully behind the idea of bringing content and design closer together, I do have some reservations. First, there is a possibility that the constantly changing design could make navigation around the site confusing. Fortunately from what I have seen so far that will not be the case. Jason has been careful to ensure key navigational elements remain in a consistent location and have similar styling wherever you are in the site. However, if other designers were to adopt this approach would they be so careful?

My second concern is a purely practical one. If each article not only needs writing but also designing, will that reduce the amount Jason posts? In other words is a blog really the right place for this type of art direction?

However, despite these reservations I am really pleased Jason is trying this approach. A personal website should be the place to experiment and try new things. Too many blogs (including my own) are cookie cutter solutions with some pretty graphics slapped on top. Its superb to see somebody doing something different.

Prototyping

My final news story of the week returns to a subject we have touched on recently. How do you wireframe a modern web application with its high level of interaction? In show 120 I mentioned that one approach might be to utilise flash. Today I want to point you at an article on the List Apart website, which suggests that building prototypes maybe better than struggling with wireframes.

When I first saw this article I was hesitant. After all I can barely pursued my clients to pay for wireframes let alone a full blown prototype. However, the more I considered what was being suggest, the better the idea seemed.

The majority of time spent getting an application working is spent on bug fixing, browser support and non-core functionality. The rough ‘outline’ of an application can come together very quickly. What is more, unlike wireframing, a prototype can be used as the basis for the final build. It does not get thrown away like a wireframe.

The article also points out that prototypes are better for demonstrating difficult concepts to clients. They encourage earlier collaboration between designer and developer, and provide something substantially better to user test against.

With almost every new website having some form of web application, we all need to consider how to better conceptualise their operation.

Back to top

Feature: The plight of the in-house designer

The more organisations I work with the more sympathy I have for in-house designers and developers. It is a role that can be thankless and isolating. How then can their lives be made that much easier? We discuss this in this weeks feature.

Back to top

Reviews: Textmate and Top 5 Tips for Web Designers

We have two reviews this week by our lucky competition winners Teifion Jordan and John McFarlane. Teifion and John will be going to this year’s dConstruct in Brighton.

dConstruct is the affordable one day conference for people designing and building the latest generation of social web applications. Tickets cost £125 inc VAT and went on sale yesterday so be sure to check it out.

Textmate by Teifion Jordan

Hi, I am Teifion Jordan, I am reviewing a program created by someone far smarter than me. I am going to be looking at Textmate. Textmate is a Mac only application though there is a similar editor called eText Editor for Windows.

First impressions of Textmate are that it’s pretty sparse, it looks like any other editor. I throw it a PHP file and it colours the text in, just like any other editor would. The colour scheme can be changed, both text and background colours can be altered, which is quite a neat touch. I can even make parts bold, italic and underlined which is a neat touch. It requires knowledge of Regular expressions but I can actually add in more rules for what to colour in! I used this to make variables used as array indexes appear differently, something I have wanted to do for some time. Not since I was a toddler, but definitely some time.

But enough moaning about how the program itself is both smarter and better looking than me, I wanted to try some code. I found that if I typed "foreach" in a PHP block and hit tab, I was presented with an entire foreach loop. Closer inspection revealed that there were dozens of snippets and commands for PHP and dozens more for each of the many languages and some things that were not languages. With 5 minutes of effort I had setup Textmate to post my blog posts for me, I am now one step closer to not having to put any effort at all into blogging.

It is possible to create your own snippets and not at all hard either. I now have one to tell me that I am beautiful and another to create a PostgreSQL query. I can also write new commands, I can write them in command line script, Python, Ruby and PHP to name a few. All of the commands are completely open sources, so you can see what’s already been done, and sort of plagiarise that sort of work for your own means. Except plagiarism is bad so don’t ever do it.

I can edit columns, I can write new snippets, commands and even entire languages, I can Regex, I can manage projects with a hierarchal file structure. It’s like before I was walking but now I’m on a push bike. I can’t make use of the ability to run down pedestrians until I learn how to do balance and pedal. Okay, the running down pedestrians was a bad example but anybody that is still listening and not calling the police must have understood it so I’ll continue. There’s nothing I can’t do in Textmate, I just need to look at the extensive online manual to learn it. And there I think is it’s biggest failing.

Textmate is a really lovely program to use but it’s so complicated. Coda, as a contrast, is a more intuitive application but it is to Textmate as a spade is to a chainsaw, that is, meant for a different problem and with fewer moving parts but also with the ability to digs holes? I’m sorry, my mind wandered. What I meant to say is that Textmate is great for dealing with code but not so much the design which is what apps such as Coda excel at. I’ve now been using Textmate for 10 months and I still think there is potential to unlock, though, that might be because I’m a thickie.

I suppose I should wrap this up by saying that I would heartily recommend anybody thinking about writing lots of code to give TextMate a good look. It takes a lot of time to get a lot out of it, but there really is a lot to get out of it.

Thank you very much for listening, I hope this was at least semi-informative

Top 5 Tips for Web Designers by John McFarlane

Hi, I’m John McFarlane and this is the first ever review brought to you live from my living room. Today I’m reviewing a post that has been submitted on the boagworld.com forum. The title is "Top 5 Tips for Web Designers". I’ve been reading through the replies and I’ve put together my top 5 top tips.

In at number 5 submitted by richquick, allow time and money for personal development, read blogs, buy books, attend conferences, experiment and learn new techniques and technologies.

In at number 4 posted by Jayphen, surround yourself with designers, whether they’re colleagues, real world contacts, online contacts, forums, podcasts. The more you talk about design the more you learn and I’d like to add to that e-mail designers for advice and let them know your experiences.

In at number 3 posted by some guy called Paul Boag, develop with the latest best practices, ensure you separate content, design and behaviour. Make sure everything you build uses progressive enhancements.

In at number 2 another one by Paul Boag, it’s an obvious one but one that can’t be put across more clearly, know HTML, CSS and javaScript inside out, you need to know the core technologies that underpin the web back to front. I’d like to add to this point, the basics of HTML and CSS are easily learnt but don’t be fooled into thinking that you know enough, you really need to know these subjects to an advanced level. This will benefit you when your implemented the latest best practices.

And that brings me on to my number 1 tip and that is love your job, I think if you love this industry and have a passion for web design, I think those qualities will guide you to achieve your goals. So enjoy your development and don’t rush yourself too much. Take the time to develop the right way, build contacts and friends and embrace the industry as a whole.

That about raps up this weeks review. I hope you’ve enjoyed the very first show live from my living room. Thank you and goodbye.

Back to top

Listeners feedback:

Newspaper columns on the web

Adrian writes: Hey guys, long time listener from the states. I’ve been working on a new personal site lately and I’ve become fixated on the idea of using newspaper style columns. Since you two seem to know a thing or two usability, I’d figure I’d ask for your thoughts.

It seems like most people view them as a print concept that doesn’t translate well online but seeing as most screens these days are widescreen and vertical space is taken up by menu bars, docks and browser extensions, going horizontal strikes me as a logical solution.

I appreciate the logic. It is true that more computers than ever have widescreens and that vertical space is at a greater premium than horizontal. However, I would think very carefully before employing newspaper style columns. As I see it there are two concerns:

The usability concern

As you point out, people reference usability concerns as the primary reason against newspaper columns. In a newspaper, copy runs across several columns with the eye darting from the bottom of one column to the top of the next. This is acceptable because the user can view the entire newspaper in a single glance. There is no such thing as a scroll bar.

On the web it is different. You are unable to predict the height available in a browser window and so users will almost certainly have to scroll. This means the user will scroll down one column as they read and then have to scroll back to the top to start the next column. This is far from a pleasurable reading experience.

It is also important to consider width as well as height. As you say newspaper style columns works well on high resolution, widescreen monitors. On anything less the story becomes unreadable with narrow columns and short line lengths. The alternative is to allow both horizontal and vertical scrolling. But as I am sure you, know this is the ultimate usability error and should be avoided at all costs.

The technical concern

There are also technical considerations to take into account. How will a story be split over multiple columns? Currently this cannot be done in CSS, although this may appear in CSS3.

One option would be to manually layout each block of text. However, this isn’t going to be practical with anything other than the most static of sites.

The only option is to use some server side code. However, even this is not without its problems. Consideration needs to be given to inline elements such as images or quotations. What happens if they appear at the end of one column? Does a quote get split? Will the design accommodate larger images? What happens when text is scaled?

Although all of these technical problems can be overcome, you are forced to ask whether it worth the effort. This is especially true considering the serious usability concerns.

Estimating dev/creative work

Kirk Henry asks: I’m not sure if this should be listed as a question or not but her goes. I’m a Creative Director for a dev shop with some very large fortune 500 companies and a problem I always seem to come across is difficulty in the estimating process. We use excel documents, have some standard hours for comps but have to do custom estimation for multi media projects etc… my estimates are always pretty decent but I want to know what you guys use or what software you would recommend. I have been listening on itunes from the start and love the show.

Ok, this is probably the most important subject that we (and I mean the web community) don’t talk about. Why? I think, because it’s difficult to pin down a method of reliably estimating a project and, more so, we’re all guilty if underestimating time and again… these are my thoughts:

The first thing to ask yourself is ‘how serious is this project?’ I have a sixth sense for requests for quotes that fit into the following brackets:

  • ‘We have this idea but have no idea how much it will cost and we want you to do all the research work involved in scoping it. Of course we won’t pay for the research and there’s no way we’ll pay sensible money for the work once we know what it is’
  • ‘We have a supplier that we want to work with but my boss says I need a couple of other quotes’
  • ‘Us guys in sales and marketing have been doing some blue sky thinking and want a quote to redevelop Google….’

You get the idea – timewasters. You need to deal with these requests quickly – this is how I do it. Have a chat with whichever department(s) would do this work if it ever materialised – get them to give you wide ballpark figures. Add in PM and contingency and send them an email. 99 out of a 100 won’t even bother getting back to you. Some will, but they’re usually trying to get free scoping (‘can you give me a bit more detail on how you reached those figures’).

Anyway, I’ve ranted long enough timewasters, back to Kirk’s question.

First question – do you know the budget? If yes, then you are looking to fit a scope into a set amount of effort. Can you do it? Will the ‘client’ be happy with the scope that fits their budget? Do they understand what that scope is (especially if you have reduced it to fit their budget)? DO NOT get creative with your effort allocations just to fit within the budget. Either ask for more (up front) or walk away.

If you don’t know the budget then you are looking to scope a project from scratch. If it’s a really big project then ideally you should be being paid to scope it as we’re looking at business analysis and consultancy here.

Break down the project into rough task areas. It’s likely that you’ll have done other projects that include similar tasks so you’ll know efforts on these (though ask yourself if you got it right last time). For the ‘new’ tasks, break it down further and you will probably find other smaller tasks that you have done before. For the really new stuff then you need to talk to an expert (designer/developer/IA) and get them to think the task through. They will provide you with an informed guess. That’s right – guess. Because people are guessing it is really important to overestimate fixed price projects. This is the cost to the client of having a fixed price.

Don’t forget to charge for meetings (if 3 people are attending then charge for 3 people!). Project management is notoriously undercharged. We have a rule of thumb of 15 – 20% (and that’s probably light).

The golden rule of estimating is don’t be tempted to lower your probably already too low price just to win the work. Be prepared to walk away.

As far as tools to help with estimating go, MS Project is great at separating tasks, linking resources to tasks and giving you a good idea of how long things will take. But, I tend to find that it is over the top at the quote stage and tend to stick with Excel.

Back to top

122. Screencasting

In this weeks show we have Ian Lloyd discussing Sitepoints HTML reference and we take a look at creating screencasts.

Play

Download this show.

Launch our podcast player

Watch the behind the scenes video

News and events

Typography everywhere

This week has seen a plethora of posts about typography. There is an article about changes being made to typography in Firefox 3, a post dedicated to working with paragraphs and some future developments in CSS 3 fonts. Combined with the growing support for embeddable fonts, it would appear that web typography has a rosy future.

Although all of these posts are interesting, I feel we are not making use of the typographic tools we have already. I have learnt a huge amount by reading what people like Richard Rutter and Jon Hicks have to say on the subject. For example how many of you…

  • Ever change the default kerning
  • Really get specific in your cascade of fonts
  • Consider vertical alignment
  • Think about the relative sizing of our various typographic elements

The list could go on.

Many web designers choose to ignore web typography because it is so restricted. However, this will soon change. We need to learn to walk with the basic tools currently available before we run with what is to come.

Accessibility cheat sheet

Our next story follows on nicely from last week’s feature in which we addressed accessibility quick fixes.

Aaron Baker has written an accessibility checklist aimed at designers and developers who know little about web accessibility. The idea is that by simply referring to the list during development they will be able to avoid the major accessibility issues.

Aaron is the first to admit this isn’t an ideal solution. He also accepts the checklist fails to cover everything. However, in my opinion he has done a damn good job at making the accessibility guidelines… accessible!

What I like most is that he also provides a PDF version that prints out as a single page. Instead of having to wade through pages of W3C guidelines you can print out a single page and pin it to the wall. Ideal for those starting down the road of accessibility.

Does this mean we can ignore WCAG? Absolutely not. However, this is certainly an easier starting point for those who are intimidated by the subject of web accessibility.

Advice on wireframes

We are having an interesting discussion within Headscape at the moment. Where does the job of an information architect (IA) end and that of a designer begin? When it comes to wireframing in particular, the line is blurred. A wireframe is often produced by the IA but can strongly define the layout and design. This reduces the designer to skinning a site, which is a real waste of their skills.

I was therefore excited to read the first in what will be a series of posts on wireframing. The author identifies exactly the problem we have been struggling with and talks about page description documents. These documents differ from traditional wireframes because they do not endeavour to establish a layout. Instead this is left to the designer. A page description document focuses on identifying and prioritising content. It is then down to the designer to represent this on the site.

It is an interesting approach and one that I think has a lot of merit. However, I am equally excited to see the other posts in this series, where the author promises to show us example wireframes and provide more details on his approach.

Top five tips for new web designers

The final news story of today is an unusual choice as it comes from our own forum. Our forum is always full of great threads, but one in particular caught my eye this week because it covered the most common question I get asked; ‘what advice do you have for a new web designer?’.

It is not a long thread (yet!) and so is easy enough to follow. However, each poster has provided some excellent advice in the form of their top 5 tips.

The tips include…

  • Advice on business
  • Techniques for improving your skills
  • Areas to focus on
  • Books and sites to read
  • What to learn first
  • How to increase your profile

Without exception they are all gold dust and if you are new to design then definitely give them a read.

Equally if you have been a web designer for a few years take a moment to post your own contribution. I think you will probably learn something at the same time.

Back to top

Feature: Creating Screencasts

Video is becoming an intrinsic part of the web and not just dumb ass videos on YouTube. Video can be used to show off products and provide online presentations. But how do you create a high quality screencast on a budget? We look at this issue in this weeks feature.

Back to top

Interview: Ian Lloyd on Sitepoint HTML Reference

Paul: OK. So joining me today is Ian Lloyd. Hello Ian.

Ian: Hello Paul!

Paul: Have we had you on Boagworld before or is it just .Net?

Ian: Erm… Actually never in real life person. I did the video thing for you before, the screencast.

Paul: Yeah. That’s it. I knew there was something.

Ian: I’ve heard my dulcet tones before.

Paul: Yeah but not on a live, real, happening interview type basis.

Ian: Is this happening? What as in cool, hip and happening? Wow.

Paul: This is happening right now! So there we go. That’s exciting. So the reason I have Ian on the show today is that he had just undertaken and completed a mammoth project no less, in the form of a HTML reference guide that is now available via SitePoint. Now we’ve talked before on the show about the CSS reference guide but the HTML one is a new project that is beta at the moment. Why have you showed a beta tag on it? Come on, put your money where your mouth is. Commit to a real live version!

Ian:Well that’s not really my shout in fairness but I think the reason they do it is that with all the will of the world and all the technical editing that goes on and all the rest of it, invariably there’s going to be things that will crop up.

Paul: I was always under the impression that you were infallible Ian.

Ian:Well I would to keep that myth going but it’s obviously completely untrue. But no, I think it’s sensible. From what I can gather they did this with the CSS reference and they told me that they did get some good feedback as a result of doing this. So it gives them an opportunity to capture anything that has so far evaded various editing stages. There are little things that you can easily, easily miss. So it makes sense. Put it in front of a whole bunch of pedants and you will find that things will be revealed that you weren’t aware of.

Paul:Yes certainly. So tell us a little bit about how the project came about. How did you end up working on this from SitePoint and how you get involved?

Ian:Right… Well it’s actually quite a long story that I’ll try and shorten down. Basically I’ve got a bit of history with SitePoint. It goes back to probably 2001/2002, something like that where I was writing articles for them. I had written a few and they had been scored quite highly. At the end of 2003, I took a year out of work.

Paul: Ah I didn’t know… Yes I did know that.

Ian:While I was travelling around the world I made it my business to try and call in on people that I knew from the web. You know, you’ve part of the world so I’ll pop in and say hello. That’s what I did with the SitePoint guys. I was in Melbourne for a while so I thought I’d pop in and say hello. So we did lunch and I was having a chat with one of the guys there who was saying “Oh, have you ever thought of writing an accessibility book?” and I was like “Oh, I don’t know. I don’t know if I’ve got a book in me. It seems like a lot of work.” But not long after that I was asked if I’d like to do some tech editing and I thought “Yeah OK, I’ll do that” and I actually did it while I was still travelling around Australia in the van. So that was actually quite easy to do, wasn’t too bad at all. And then what happened is that when I got back to the UK I was asked “Do you want to write a book?” and this is the beginners book you have reviewed in the past on the show. So it’s kind of been an escalation from there really. So there was that book and I did a couple of bits and pieces for APress and then not so long ago I got the call back from SitePoint saying “Do you want to do this HTML reference?”. At the time I thought “I don’t know. I’m not sure. Does the world need another HTML reference?”. But I kind of thought that when I did the first book, and that’s done pretty well and I’ve had some really good feedback, so I though “Well, let’s think about this. Maybe it’s worth doing”. In my mind I convinced myself that this wouldn’t be a difficult thing to write…

Paul: *Laughs knowingly*

Ian:See you think you know HTML. You think you know it because you use it everyday and I though “Well how difficult can it be?” compared to say the Javascript reference they were writing. There’s a million and one ways you can approach something with Javascript where as with HTML there’s a finite number of elements or tags, whichever you prefer to use, that you can use in any given scenario so you think it’s pretty straight forward isn’t it. That’s what I thought anyway and I was also thinking in terms of browser compatibility the bigger problems come from the CSS you put over the top. That’s where you get all the quirks happening. So I thought to my mind, “Yeah this isn’t going to be too difficult a job”. But I think I underestimated it.

Paul:Is that not always the way when it comes to any kind of project like this that it always ends up being loads bigger than you thought it was going to be.

Ian:I think it actually surprised me how much more work there was involved. I don’t know if you did that little test a little while ago that was one of those things everyone was sending around, how many HTML elements can you do in 2 minutes or something. Everyone was having a go at it. You think you know quite a lot but then you realise there’s so many more you didn’t know and there was so many that I vaguely remember and but probably would never use. That was the funny thing, writing about these elements where I think “Well, that’s that one done. Never going to use and nobody’s every going to read it either but it’s got to be covered.

Paul:So with the CSS reference guide that they produced they have now turned it into a book. Are they intending to do the same with this? Is that the plan?

Ian:Absolutely. And that was the other strange thing I thought “This is kind of a strange business model. They are going to put it on-line for free but also gonna do a book. Will people actually buy a book?” But I’m sure they don’t do these things without doing the research first. I’m pretty sure they’ve got a good idea on what they’re doing with this. I never went into it thinking I’m going to make millions out of this because it’s never going to happen. Anyone who’s written a book, yourself included…

Paul:I’m still witting so I’m still in that naive state of thinking “Yeah, it’s going to sell hundreds of thousands of copies and millions of copies and I’m going to be rich”. So don’t shatter it.

Ian: Sorry Paul.

Paul: Just say how much money I’m going to make.

Ian: Oh yeah, you’re going to be rolling on a bed of money. You’re not going to know what to do with the stuff.

Paul: Excellent. Wonderful. Great. I’m looking forward to that. *laughs* So basically it’s gonna turn into a book before too long.

Ian: Ah yes.

Paul:You mention that there were some things in there that you thought “I’ve written this but I’m never going to use this and probably no one else is as well”. I noticed there were a couple of sections in there dedicated to depreciated HTML tags and stuff that people actually shouldn’t use. That’s a bit of an unusual decision isn’t it – to put in stuff people that people actually shouldn’t be using. Why take that route?

Ian:Well the thing is because it’s a reference you have to include everything. So everything that is in the W3C approved recommendation, everything in there is included. Even if it’s as much use as a chocolate teapot it has to go in there. And that includes the deprecated tags but there’s also things that are included such as blink or bgsound or marquee that were never actually defined in any standard but because they have almost universal support, not all of them have the same level of support, but basically there’s a lot of elements out there that were never defined in the standard but are well supported. So the decision is this has to go in there, we can’t deny it’s existence. It may not be something that anyone would want to use but as it’s a reference book we should include it. There were some that we didn’t include that I can’t remember off the top of my head what they would be. Things that were perhaps defined in Netscape 4 and just are not supported in anything and given that Netscape 4 is dead and gone a long time ago, there were some things that didn’t make it in. But the reason for having a second index that said “Here are some elements that you shouldn’t use or should avoid or these are deprecated ones” was really a case of saying that we’ve got this index of all these things and I don’t want anyone to think that because it’s in the index that it’s necessarily approved. So I wanted to kind of pull them out and say “It’s in the reference but actually we don’t really you to use those.”

Paul:Which are the worse culprits? Which are the ones you think that people are using a lot and they really, really shouldn’t be? Your chance now to lecture people and preach to them about their bad HTML.

Ian:Well strangely enough I don’t actually see a lot of them used now. I think probably the most common is people using the bold and italics, the <b> and the <i> tags, when really they should be using strong and em. Then again the b and i tags do have their place but they are usually misused. Thankfully the kind if things that I wouldn’t want people to use, you don’t tend to see much nowadays anyway like the blink, marquee or bgsound that was always a pet hate of mine. You’d visit a site and then suddenly you’d get some Indonesian Gamelan music blaring through that was set in a bgsound. I was kind of thinking it’s good that this is gone but if you go to any page on MySpace and they’re replaced it with something that has got sound in Flash. So yeah, that may have gone but they have replaced it with something equally annoying.

Paul:Now there’s a little question there. You say that bold and italic have got that place. How is it supposed to be used? Educate me as to the proper use of those two.

Ian:Well if you what you are actually marking up something that describes something typographical. So if you are putting the b tag around something because you are describing it as bold. So it’s that kind of context. I use in the examples on the reference it’s like I’m describing a sign of something like that. So there are reasons when you use it but generally speaking when people are using it is when you want emphasis or strong emphasis. In most cases what I would end up using would be strong and em because that is what I’m normally trying to do, emphasis.

Paul:What other kind of bad practice have you been seeing? What are the things, not just with specific tags but general bad practice, that are your pet peeves when it comes to HTML? What things are people doing a lot that just piss you off?

Ian:Like I said earlier, because of the kind of sites that I tend to look at I don’t actually stumble across too many coding sins because that’s kind of the circles I’m in I suppose. The funniest thing is when you see your own mark-up from years ago and I’ve just had to do this for something at work where I’ve taken on a reworking of something written 10 years ago and I’m like “Oh my God. This is awful”. It had been duplicated 5 times instead of one file with the logic inside that one file. So it was like “Hang on. I have to do this five times over?”. But it was nice to go back and see something that was old and table layout and all the rest of it and give it a good clean up in the process. So yeah, it’s funny when you look at your own mark-up and think “I’ve moved on”.

Paul:Even when you just look at what you learned from when you started doing standards to when you’re doing it now. I look back on the early standards work I did and it’s all div-tastic. There’s just divs everywhere.

Ian: Oh yeah. But there’s no meaning to the document as such.

Paul: Yeah. No meaning whatsoever. It used CSS so it must be alright *laughs* Which obviously doesn’t quite work does it in reality but there you go.

Ian:I guess the kind of thing that I really see a lot is just general sloppiness. People not closing tags when they’ve said they are using XHTML or unsymmetrical opening and closing. Those kind of things. Probably the first thing is missing alt attributes for images which is such an easy thing to put right but I see it so often. I guess probably the worse offences come from the kind of people who probably have never looked at a reference and may never look at a reference so I don’t know that this would solve the problems. And by that what I mean is people who would never actually get their hands dirty in the code. They’ll be using things like Frontpage, Word. You know – save as HTML in Word. You just want to beat them over the head with a large reference book. I don’t know if those kind of people are beyond hope. Maybe we we’ll be there at one point who knows. Maybe they are not beyond saving.

Paul: Nobody is beyond hope.

Ian:Funnily enough, I was saying about the Frontpage thing. It’s quite shocking I was looking at the program for a local college evening course and out of curiosity I flicked through to the computing section to see if they were doing any web design courses and
yay, there were. How To Build A Website and it was a seven week course, how to build a website using Frontpage. And it was like head slap, what are they doing?

Paul: Ah. That’s amazing that people are still doing that.

Ian: Shocking. So yeah. It’s not going to go away in the short term still.

Paul:When you were going through this reference, putting it together, was there a tag that you came across that you thought “Why don’t I use this more often? That’s an underused tag.” For example, I’ve just suddenly started using definition lists more.

Ian: Paul, you’ve taken the words right out of my mouth. That’s exactly what I was going to say.

Paul: There you go then.

Ian:That’s exactly one of those things that I don’t tend to use an awful lot myself but there are certainly uses for it. When we did this quiz thing that we were talking about earlier, I did with some people at first. So few of them had actually heard of definition lists. It was like “What is this markup of which you speak? What is this dl? What is this dd?” They had never heard of it and it surprises me but, I don’t know, maybe it shouldn’t be a surprise. You see list items used absolutely everywhere but it seems to be a bit of mystery to people. So that would be one that people could use more often and I’d certainly like to see people use them more often.

Paul:Umm. I’ve found it really useful. It’s surprisingly how many of the things, for example a news story where you have a title and then the description underneath the news story. There’s loads of examples like that where there are these paired matchings that suit a definition list so well. It’s a cool tag, if a HTML tag is capable of being cool which is probably doubtful.

Ian:There are some others as well which I would certainly like to see people use more often and they’re not ones that I don’t use, I use them all the time. Things like the accessibility specific type ones like for forms: label, fieldset and legend. I’d like to see them used more often. To some people this is something that they still don’t get. Of course in general, using the proper semantic markup. As you’ve already mentioned sites that are div-tastic. Stick a couple of headings in there and some unordered lists and already you’re starting to give your document more structure.

Paul:So talking about semantics and all that stuff, I noticed that you have a section dedicated to Microformats. Microformats aren’t really part of the W3C specification so why did you decide to include them?

Ian:Because it’s really cool. Yeah, it’s really cool stuff Paul. No, the reason really is because in the process of drawing up the table of contents, looking at all the elements we needed to cover, it became clear that there are certain things that HTML can’t do. Obviously this is not a revelation otherwise Microformats wouldn’t have come about anyway. But it felt right to put it in because essentially although Microformats are still developing they do go through a rigid process of being documented, discuss, ratified and all the kind of thing. So while it isn’t W3C recommendation it feels like it’s controlled. Also it doesn’t really do any harm. You can add this in over the top of HTML. You’re still using plain old HTML but adding that extra richness in without necessarily doing any harm. So it felt like something safe to put in. I guess the only problem with putting something like this in, at least for the printed version of the book, is that as they are developing it can get out of date. At least with the on-line version as things get added and they are adopted, that can easily be added in. It felt like a useful thing to do.

Paul:And it’s good to give Microformats higher profile because I think there are still a lot of people that are unaware of them. So it’s good.

Ian:I was gonna say it is by no means a complete Microformats reference. It really is still a fairly entry level introduction. I mean there are books out there specifically for Microformats. If someone really wants to learn more they’d do better to pick up a book or go to Microformats.org to learn more. Hopefully it would give some exposure to it that perhaps wouldn’t otherwise. And the other good thing about it is because the reference on SitePoint is very, very searchable hopefully by the time that Google’s indexed it you will find people that stumble across that wouldn’t have done otherwise and just from doing a search from inside the site itself. There’s a chance that people might learn about Microformats when they might not have otherwise of done. But we’ll see.

Paul:Bearing in mind that a lot of people listening to this podcast are web designers and you know, they are sitting there going “Well I know HTML”, like we were saying at the beginning that you have this perception that is something you know back to front. So just to finish up with is there a kind of one area that you really want to challenge people over or one piece of good practice that you’d like to push people on where they’re not as hot as they should be.

Ian:Hmmm… That’s a tricky one. I’m obviously aware that the audience of the podcast know a fair amount already. I guess you do have some people that are relative beginners so I’m not entirely sure the advice is appropriate for the audience. But the kind of advice that I would always give is that, and maybe I’m teaching people to suck eggs here, but really it’s so much more useful if you can learn from the ground up. You know, learn the code using really simple tools. I use Dreamweaver a lot, an awful lot, but that’s because I know how Dreamweaver is going to handle the markup. I know if there any little forbals, what it’s gonna do. So it’s very quick for me to use that without causing any real damage. But I wouldn’t really recommend that to a beginner. I’d say learn the basics. Walk before you run. Obviously things like I mentioned earlier – Word and Frontpage. Never, ever dream of using anything like that because they just do an awful, shocking job of it. In essence, HTML is not difficult to get to grips with. What I tend to find is a problem is what you then layer over the top of it. It’s the browser incompatibilities with CSS and obviously with Javascript it can be as simple or as complex as you like. HTML is not massively difficult to learn but it’s still useful to learn from the ground u
p and not let a tool do it for you. I think that’ll be my advice.

Paul:On one hand it’s not difficult to learn but on the other hand I think it’s quite difficult to master, if that makes sense. It takes quite a long time…

Ian:You’re talking about the pedantic kind of… When you start to argue about the fine details about which element is appropriate for this usage and you can get into some debates over some things, yeah.

Paul:I liked the way you referred to it as pedantic. Do you think we’ve gone a little bit overboard with our obsession with HTML and marking up everything correctly?

Ian:I don’t know. I think it’s a good thing that people discuss and try and squeeze the most out of it. But there are some grey areas and you do sometimes think it is a bit limited, hence things like Microformats adding the richness on top of it. But I don’t know. It’s usually good natured, put it that way.

Paul:Oh OK. I thought I was going to get you to say something really controversial that would get you flamed but I didn’t quite manage to…

Ian: What luck “HTML SUCKS!”?

Paul: Yeah like “Just use Frontpage. It’ll be fine man.”

Ian: Yeah something like that.

Paul:OK. Thank you so much for coming on the show and where can people check this out if they want to try out this reference for themselves?

Ian: The HTML reference is at http://reference.sitepoint.com/html and if you want the CSS reference, replace /HTML with /CSS. And I understand that the Javascript reference written by James Edwards aka BrotherCake is still ongoing. So at some part there will be a third part to this reference. So we’ll have all three layers.

Paul:And I have to say I’ve been impressed with what I’ve seen so far. I’ve actually been using the HTML reference believe it or not. In fact I used it yesterday to check something. I can highly recommend it. Much better than that crappy old W3Schools so you can ignore that from now on and use that instead. OK, thanks very much Ian. That was really good and I look forward to seeing you soon.

Ian: OK. Thank you very much Paul.

Thanks to Lee Theobald for transcribing this interview.

Back to top

Listeners feedback:

Can you trust developers?

JW writes: I have been on the buying side of both fixed and hourly projects with lackluster results lately. The process can be quite frustrating for me with some of the following bubbling to the top:

  • Inaccurate estimates both in cost and time
  • A lack of commitment to carry out all agreed items within a scope when it takes longer to accomplish than originally planned.
  • The need to ask for more money when the scope doesn’t change.

Which leaves me asking “How much is the developers “word” worth?”

JW’s email goes on to talk about the differences between fixed price and time and material work. I believe that this is where the heart of the problem lies.

I know many within the web design industry will disagree with me but I advise in my upcoming book to only work with developers willing to agree to a fix price contract.

There are always exceptions, such as when you have found a developer you know and trust. In such circumstances I suggest the complete opposite. However, generally speaking I don’t believe it should be the client who takes the risk for projects overrunning. Obviously, if the scope is changed by the client then additional work should be priced and agreed (once again on a fixed price contract).

Make sure the scope is clearly defined up front even if it delays the project starting. The tendency is to jump right into development work as soon as possible, especially when deadlines are tight. However, this could cause problems later.

Unfortunately, occasionally you will encounter a developer who agrees to fixed price project only to move the goal posts part way through the project. By this stage it is difficult to walk away. How then do you avoid ending up with this kind of developer?

There are two approaches that work well. First, before engaging a new developer ask to speak with a selection of their existing clients. If possible, contact clients independently of the developer. That way you won’t just get fed a tame client who is bound to say nice things.

Second, for larger projects consider separating off some of the initial work into a smaller self contained project. That way you can ‘try the agency out’ before committing to a larger project with a greater degree of risk.

In answer to the original question, I am sad to say you cannot trust a developers word. You have to put safe guards in place and mitigate the risk.

The life cycle of a website

Richard asks: What is the life cycle of the websites we develop as web designers? Do you see it as a short term year / year and a half, or a longer term two / three years? What kind of time period should we expect to wait before being contacted by a client about a potential redesign?

I would like to challenge two presumptions you make in your question. First, you are presuming sites should be redesigned periodically. Second, you suggest that the client has to come to you. In my opinion, neither are ideal scenarios.

I have written before about how, ideally websites should evolve rather than going through a continual cycle of redesign. I do however accept that this decision lies with the client and not yourself. Nevertheless I would encourage you to work hard at persuading the client of the benefits this approach brings. This serves both your interests as a web designer and those of your client. Throwing out all previous work on a site every couple of years is lunacy and totally unnecessary.

I also have to say that you are doing your clients a disservice by simply waiting for them to contact you. It is your role to continually suggest ideas on how their site could be improved based on emerging innovations.

We offer our clients the opportunity to regularly meet with us (free of charge) to discuss their site and where they should go next. This encourages them to think in terms of evolving their sites. It also ensures the sites do not stagnate and die.

Not that this approach is completely altruistic. By speaking with our
clients regularly we ensure they don’t forget us and increase the likelihood of repeat business.

Do we always take this approach? No. Some clients don’t want us continually pestering them. Some simply cannot afford to move their site forward. In this case we take a more passive role, encouraging them to read this blog or just ‘keep in touch’. However, this is the exception not the rule.

So to answer the original question; I would argue that the life cycle of a website should ideally be indefinite, as it evolves and changes overtime. This happens through a partnership between agency and client.

Back to top

Website Owner's Manual

I have been working on my book (The Website Owner’s Manual) for a while, but finally I have something to show you.

Update: You can now order the website owners manual and get access to chapters as they are written.

No, I haven’t finished it and to be honest my progress continues to be slow. In fact it is so slow my publisher is currently looking for a release date of December! Oh the shame :(

A recap: What the book’s about

First of all a quick recap on what the book is about. This is what my publisher has written…

Just because you’re responsible for your organization’s web presence doesn’t mean you know how to build a website. The job of planning, launching, and managing a site often falls to people who have little or no experience in web design or development. Website Owner’s Manual is a book for the thousands of marketers, IT managers, project leaders, and business owners who need to put a website in place and keep it running with a minimum of trouble.

Website Owner’s Manual helps you form a vision for your site, guides you through the process of selecting a web design agency, and gives you enough background information to make intelligent decisions throughout the development process. This book provides a jargon-free overview of web design, including accessibility, usability, online marketing, and web development techniques. You’ll gain a practical understanding of the technologies, processes, and ideas that drive a successful website.

So, basically it is a book aimed at website owners rather than web designers. That said, I think there is a lot of useful content in for web designers as well.

Content includes…

  • Secrets to a successful website
  • Defining roles and evaluating objectives
  • Planning and measuring your success
  • Page design and branding
  • Layout challenges
  • Creating killer content
  • User testing
  • Content management systems
  • Web design best practices
  • Domains and hosting
  • Website promotion explained
  • Techniques for engaging visitors

All useful stuff, whatever your job title. What is more it shows web designers how to better communicate with clients. In particular it helps define the role of the client. I can imagine this is a book many web designers will end up buying for their more ‘challenging’ clients.

The news: Get early access to chapters

Of course most of this you already knew. The interesting part is that you can now read and contribute to the first 5 chapters of the book.

The thing I love about Manning (my publisher) is that they run something called MEAP (Manning Early Access Program). The aim of this program is to engage the reader in the process of writing the book. Think of it as user generated writing.

For between $23 – $40 you can join the program and gain access to all of the chapters as they are written. You will also get the final book when it is released.

Each chapter is released in a very rough and ready form including all my horrible, badly drawn, sketches. You can read each chapter and make suggestions, corrections and comments via the books own private forum. I will be checking it regularly and working with you to improve the book.

What a bloody brilliant idea!

So if you fancy getting involved go to the Manning website (yes it is horribly designed!).

There is even chapter one waiting for you free of charge.

Defying conventions

As the web matures an increasing number of conventions are emerging. But should we always follow the crowd?

Let me start by making it clear I believe in conforming to web conventions. I have come across too many sites that are overly confusing because the designer wanted to "do something different".

People have developed certain expectations of a website. From placing search at the top right to ensuring links have underlines, it is wise to observe the emerging trends.

However a bigger crime than ignoring web conventions is to follow them blindly. Take time to consider each convention before you apply it and ask if your circumstances or audience should make you reconsider.

Take for example the commenting system on GetSignOff. A very definite convention exists when it comes to commenting, but should we follow that convention at all cost?

convention1

The norm for commenting is to place the post/content at the head of the page, followed by the comments (oldest first) and end with a box where people can add new comments. The new comment appears directly above the comment box at the bottom of the comments list. This is so common that we don’t question it. After all, it is found on…

  • Every blog
  • All forums
  • Photo sharing sites like flickr
  • Sites like basecamp.

With so many examples of it working, it would be easy to just accept it as best practice. However, lets take a step back and ask why it is done that way.

The common approach to commenting

The traditional layout for commenting makes a lot of sense. For a start it is chronological. The post/content is the original item and therefore the oldest. As comments are added they are placed below the post in chronological order until you reach the most recent item at the bottom.

It is also an approach that encourages users to view previous comments before placing a comment themselves. This is particularly important in a forum where you can easily find repetition.

But does that mean commenting should always be done this way? Not necessarily and in the case of GetSignOff we have decided not.

An alternative approach

conventions2

The traditional approach to commenting works on the assumption that the commenter has not read each comment as it was posted and hasn’t been following the conversation in detail. However, that is not true in every situation. For example, in the case of GetSignOff the comments are a conversation happening between two or more parties. It is not a series of individual comments but a dialogue in which all the participants are fully invested. That is why we felt it was unnecessary to force the user to scroll past every comment before being able to post a comment themselves.

In the approach we have taken the comment box has been moved to directly below the concept and then comment appear below that in reverse chronological order (newest at the top). This makes it easier to add new comments and to view the most recent additions. It also places the concept and comment box on the same screen, allowing users to see the concept they are commenting on.

The moral of the story

Why then do I raise this subject (other than to shamelessly plug GetSignOff yet again)? It is simply to stress that although conventions are good we need to be careful that we do not blindly follow them without considering our exact circumstances. We need to avoid designing on auto-pilot.

119. Fluid Elastic

On this week’s show Ed Merritt joins us to discuss fluid, elastic layouts and we take a look at PHP Designer, a feature rich code editor.

Download this show.

Launch our podcast player

Watch the behind the scenes video

News and events

Harness the power of "frilly bits"

I love watching design trends come and go on the web which maybe why I love Patrick McNeil’s Design Meltdown so much. One trend that has caught my eye is the move away from the Web 2.0. look to something more ornate.

This style makes use of what can only be called "frilly bits". You know the kind of things, those swirls and ornaments buried in typeface sets but rarely used. They have been around for years, used by blacksmiths and typesetters alike. They turn up on everything from wedding invitations to architecture, and now it would appear, the web.

One of the first sites I saw them was Cameron Molls blog. He is an amazing designer with a very ornate and delicate style (about as far away from my own as possible).

Recently one of Cameron’s readers asked him where he sourced such beautiful ornaments and he has been kind enough to share 25 different sources of similar frippery.

Unfortunately, simply knowing Cameron’s sources will not grant us the ability to design as well as him. However, it is an extremely useful list and definitely worth perusing at your leisure.

The cure for content-delay syndrome

Returning from the world of creativity to the realities of project management, our next post tackles the frustrating subject of clients failing to deliver content on time.

Entitled the cure for content-delay syndrome this article addresses once again the subject of copy-writing.

We have talked about the need for a copywriter many times before. I have encouraged you of the need to engage a professional to craft your sites copy, while at the same time struggling to convince my own clients of the need.

The problem is that ultimately many clients believe they can write their own copy. After all they are experts in their field and know their own audience. Some argue that it takes as long to brief somebody as to do it themselves. When budgets are tight, these sound like convincing arguments and are hard to dispute.

This post suggests that the answer in not to promote the use of a copywriter but an editor. An editor refines the clients text rather than writes it from scratch. This is considerably cheaper but still brings improvements in continuity, accessibility, usability and SEO. What is more, the client no longer needs to worry about the quality of his writing. Instead he can concentrate on "bashing it out" and let the editor improve its readability later.

Its a persuasive argument and gives me hope that I might soon be able to encourage my clients to engage a professional to work on their copy.

The roles of a web entrepreneur

From the role of an editor to the many roles of a buddying web entrepreneur.

We haven’t spoken much about developing web applications on the show (this is definitely something we should try to do soon). Traditionally web design has been a service industry and for the vast majority that is still the case. However, a growing number are looking to add a product line to their offering or make the switch entirely. Certainly this is something we are doing with getsignoff.com

But what does it take to be a web entrepreneur and build web applications? Well, unless you have a lot of venture capital it requires you to wear a lot of hats as explained in this post on Think Vitamin.

From marketeer to customer service representative, you are required to fulfil many more roles than you are used to. Its a challenging undertaking but the benefits are substantial. Get it right and you have a regular income without the overheads associated with a service based business.

Intranets revisited

Another subject that we have neglected on the show is intranets. They continue to grow in importance and yet have fundamental unresolved problems.

In two great posts Gerry McGovern exposes these flaws including the tendency for intranets to become dumping grounds for information and their lack of decent search.

Both posts in their own way focus on the fact that intranets should be about "getting things done". They should provide tangible productivity benefits but often fail to do so. Each post identifies a reason for this being the case.

The first points to the way intranets are perceived. Many see them as an information repository. This appears to be a fancy way of saying "where information goes to die". Viewing an intranet in this way, McGovern argues, is to miss the point. We should only be distributing information if it aids productivity or encourages collaboration.

The second post argues that intranets fail to aid productivity because information is just downright hard to find. In particular Gerry targets search but he also argues there is a wider problem of find-ability. Why is it he asks, that even in the largest of organisations nobody is dedicated to ensuring employees can quickly access the information they need to do their jobs?

If you have an intranet or are involved in developing them, then these are an excellent read.

Back to top

Feature: Fluid Elastic Design

When it comes to planning the layout of your new website there are just three commonly used website layout structures to choose from: Fixed; Fluid & Elastic width layouts. None of these are perfect; each comes with its own advantages and disadvantages and in this weeks feature we have Ed Merritt with us to disuss them.

Back to top

Review: PHP Designer 2008

This week’s review is on PHP Designer 2008 has actually been submitted by Simon Jones of Zako Media. He writes…

As a web business, I needed stable coding platform or IDE which would allow me to be as productive as possible. Money was no object so I researched everything available from open-source packages to expensive commericial software. I discovered phpDesigner from www.mpsoftware.dk and was blown away. It’s much quicker than Zend and has most of the same features. phpDesigner has all the usual code highlighting and auto-completion for PHP, CSS, HTML, Perl, XML, Javascript, along with easy buttons to tidy this code on the fly. We all know how hard it is to keep code tidy… now we don’t have to. phpDesigner also allows you to arrange files by project without disrupting the standard windows folder system. If you ever want to transfer away from this software, you don’t need to worry about compatibility.

The smaller features I find most useful are: bracket matching, code explorer (to jump to functions, variables and arrays), code snippet library to store your most commonly used functions from project to project. Tooltip syntax reminders for PHP and rightclick to view PHP.net help page for that function. Finally it validates your syntax on the fly, without affecting performance… all other editors stalled, slowed and chugged away as they scanned the whole file every time a character was added. phpDesigner offers the same ability with very little processor time, as soon as you’ve finished a line, it hilights unobtrusively to show missing semi-colons, brackets etc. A more detailed error message can be accessed. This saves valuable Alt-Tab, Control-F5 time. (or for apple users, switch task and refresh browser) as you know the code is error free before you start.

The software offers links to internal ‘browsers’ for phpmyadmin and php help, has an inbuilt ftp client or allows you to call an external one like filezilla. It helps integrate nicely with Smarty templates and works with phpDocumentor for instant php documentation.

On the longer term projects, it has built in bug tracking information, project and global todo lists.

One of the most important and major strengths with this software is it’s stability. It has a few issues sometimes closing down if it’s travelled through a laptop’s standby mode, but otherwise it has never crashed or lost data in the years I’ve been using it. mpsoftware is obviously passionate about this product as updates are available very regularly offering additional functionality and fixing minor bugs.

This is by no means the full feature list, but more information can be found at www.mpsoftware.dk where they have a free cut down non-commercial version and sell the full version. Compare to other available software and it sounds expensive, but mpsoftware.dk is charging a ridiculously low €39 for a single license with further discounts for groups of 10.

Thanks to Simon for that review.

Back to top

Listeners feedback:

Can you set up a web design company in the evenings

John Bullock asks: Hello boagworld team, my name’s John and I’ve got a question for you. Basically I’m starting up my own web design company and I’m in what I think is an unusual situation of trying to do it along side my 9 to 5 job which has absolutely nothing to do with computers, it’s actually an engineering job so I actually have no chance at all to work with computers in my normal job. Now I know trying to set up a company alongside your 9 to 5, while obviously tiring, is a very sensible and safe way to do it, is it actually possible? Do you think it’s a realistic way of setting up a company or do you think I would have been better going with the freelance option? It’s great to have the show back after what seemed like a decade and keep up the good work.

Yes it is definitely possible. In fact it is the way the vast majority of freelancers begin. That is not to say it is easy. However, it is the most sensible approach. If you don’t your options are fairly limited…

  1. Wait to be made redundant and hope you get a payoff
  2. Live off the kindness of friends and family (a guaranteed way of losing friends)
  3. Borrow money from the bank

Personally, I am very much against borrowing money. It substantially increases the risk. If you setup loan free then you can get another job if things go wrong. With a loan you are left in debt and struggling to pay the rent.

Build up a freelance business on the side and save the money to pay for the first few months. Also if you are able, land some regular customers. This will give you an existing client base to bring in much needed cash. At the very least you will have a portfolio of client work to show off.

We were fortunate. The web design company we worked for folded. Although we didn’t get any redundancy payment we were able to take several of the clients with us. These not only provided valuable income in the first few months but also allowed us to attract other clients.

Domain names

Robert Prior asks: Hello Paul and Marcus, my name is Robert Prior and I am from Waco Texas, i’m currently a beginner web designer but in the future I would like to set up a small web design agency here where I live and my question is, when you’re trying to get the URL for your company name, how important is it to get different extensions like .net, .info, .tv are those important at all? Or do you just need to get the one main one like the .com name? Really enjoy the show, appreciate all the hard work you guys put into it and looking forward to future episodes. Thank you.

In my opinion your domain name is incredibly important. You should definitely try to get the domain extension for your country and .com as well. We have never managed to get headscape.com but as the vast majority of our business is in the United Kingdom headscape.co.uk has been adequate.

However a good domain is about a lot more than the extension. Personally I am not a fan of these new web 2.0. urls (flickr, del.icio.us, digg). They are hard to spell and hard to remember. In my opinion a good url should be a well known word (or words) even if not directly associated with your product. Headscape for example sounds more like a hair dressers than a web design agency, but at least it is memorable and easy to spell.

Another common mistake is to go for a domain name with hyphens. This never works well as it is hard to tell somebody. For example "headscape dot co dot uk" is much easier then "head hyphen scape dot co dot uk". Also users often later forget that it contained a hyphen.

The ideal domain is also descriptive of the site. For example we were blown away to discover getsignoff.com was available. It describes exactly what we do and is memorable too. That said more recent studies suggest that a brand name (Amazon.com) is more valuable than a generic name (books.com), so if you are forced to choose pick the former.

Finally, be careful to avoid words with multiple spellings especially if working internationally. For example don’t choice a domain like colorTheory.com because it could equally be spelt colourTheory.com.

Many claim that there are no good domain names left. Although it is harder these days getsignoff proves they are still out there. With a bit of lateral thinking (or using one of the domain suggestion tools) they can be found. There is no reason to start randomly start dropping vowels.

Fluid elastic design

When it comes to planning the layout of your new website there are just three commonly used website layout structures to choose from: Fixed; Fluid & Elastic width layouts. None of these are perfect..

When it comes to planning the layout of your new website there are just three commonly used website layout structures to choose from: Fixed; Fluid & Elastic width layouts. None of these are perfect; each comes with its own advantages and disadvantages.

Existing solutions

By looking at what works with these existing solutions and identifying the key problems they encounter, we can start to build a checklist of what an ideal layout would offer…

Fixed layouts are too restrictive and are not designed to cope with varying text size.

Fluid layouts are close to what we need, but the changing line lengths make designs hard to control and inconsistent. Max-width must be set to prevent line-lengths becoming too long on wider screens.

Elastic designs are beautifully consistent when the font size is changed, but don’t expand to use the available space until the text size in increased…

In an ideal world

An ideal solution would combine the advantages of both fluid and elastic layouts

  • We need a layout to cater for users with smaller screens
  • We need a layout to make the most of available space on wider screens
  • We need line lengths to remain readable irrespective of screen size or text size
  • We need a layout which will not break the design when screen size or text size are changed

An elastic layout which utilises free space like a fluid layout would best suit our needs.

What’s the solution

We need to combine the advantages of the fluid and elastic layouts while avoiding as many of their respective disadvantages as possible… So how about:

A layout which is fluid up to an optimal line length, then becomes elastic, allowing the line length to remain intact as the text size is increased. This should also be contained by a max-width of 100% to prevent the elastic layout expanding beyond the browser window.

The HTML

<div id=”container”> <!—this sets the max-width of the layout in em’s -->

<div id=”container2”> <!—this box contains the rest of our layout -->
 </div>
</div>

The CSS

* {font-size: 100%; margin: 0; padding: 0;} 
 body {font: 75% Helvetica, Arial, sans-serif; text-align: center;} 

#container {text-align: left; margin: 0 auto; max-width: 80em;} 

#container2 {float: left;}

And that’s it…

The idea is pretty simple: use a container with a max-width measured in a scalable unit (like em’s) and our otherwise fluid layout becomes far more controllable and arguably more accessible.

Sites which use similar techniques

There aren’t many around, but those which do work incredibly well.

Roger Johansson’s blog

Think Vitamin

You may also want to see the Headscape site which has a demonstration of the different layout approaches.

116. Back

Returning with a new site. Jeff Croft talks about his view on web standards and we discover why the personal website is dead.

Play

Download this show.

Launch our podcast player

News and events

Creating grid layouts

Last month I attended the Future of Web Design conference. The speakers were exceptional, however my favorite was a presentation by Jon Hicks on his web development process. The guys at Carsonified are slowly releasing the videos so it wonʼt be long before you get to watch it yourself.

I find it interesting to see how people work and it is amazing how many new techniques you learn. One thing Jon shared was a Javascript library called GridLayouts that overlays a grid systems on top of your pages. This is useful when creating layouts directly in CSS because you can align elements to the grid.

I have since discovered there is a firefox extension called GridFox that does the same thing.

Flash goes open source

Of course, you might be wasting your time designing with CSS. According to Aral Balkan flash is soon going to be everywhere and is the platform we should now be developing on.

The reason for Aralʼs excitement is an announcement by Adobe that Flash is going open source. Not only will the swf format be open source, they are also relaxing the licensing on the flash player.

All of this is good for the flash platform. Although it is never going to replace HTML, it does undermine one of the main arguments used by its detractors.

Accessibility and AJAX

While Flash gets a shot in the arm its main competitor AJAX is under attack. Brothercake has written a passionate article for Operaʼs development site pleading with us to stop using AJAX.

His argument is that AJAX is immature and unnecessary in the majority of cases. He believes that the accessibility cost of using AJAX outweighs it benefits (many of which are oversold).

I cannot say I agree with everything he has written, but the article does make you pause and consider whether your implementation of AJAX has been entirely necessary. Coming within days of the WCAG 2.0 candidate release, I think this article puts accessibility firmly back on the agenda. It will be interesting to see what affect WCAG 2.0. has on the growth of AJAX and web 2.0.

Developing effective forum leadership

Our final news story is anything but web 2.0. because it focuses on the oldest of community tools, the forum. It is an article by Patrick O’Keefe entitled Develop Effective Forum Leadership.

The article is aimed at those website owners who run larger communities and need to provide guidance to their community leaders. I have worked with so many large organisations who have tried and failed to effectively run communities. Their failure is often down to bad decisions concerning moderation and management.

This article helps to address those issues providing solid advice. If you are a community manager or have clients who run (or want to run) a forum then this is a must read.

Back to top

Feature: The personal website is dead

This week Zeldman mourned the decline of the personal site. Several responded rebutting the claim. In this weeks feature I explain why I agree with Zeldman but just don’t care.

Back to top

Interview: Jeff Croft Talks About His View On Web Standards

Paul: OK. Joining me today is Jeff Croft, who no doubt you have heard of. Good to have you on the show Jeff

Jeff: Great to be here Paul, thanks for having me.

Paul: So you work for Blue Flavour, and I have to confess the reason why I wanted you on the show is because you do tend to court a little bit of controversy, shall we say, is that a fair comment?

Jeff: I suppose that’s a fair comment. I don’t necessarily do it on purpose, but it does seem to keep happening!

Paul: Well you say you don’t do it on purpose, but I’ve looked through your blog, and you have some excellent articles on there that are really good and really quite excited me. Not necessarily because I agreed with every word

Jeff: Sure

Paul: But what I like about what you do, Jeff, is that you challenge kind of the standards, you know, you challenge the standard thinking and you kind of come at things from a different angle. So…

Jeff: Right

Paul: As a result of this, you seem to have antagonised a few people, especially in the standards community. Why is that? What have you done and why…why do people find you so annoying, Jeff?

Jeff: Well I was going to ask you that same thing Paul!

Paul: Ha ha ha

Jeff: No, seriously, it’s a good question. Like I said, I won’t ever set out to antagonise anyone. I think sometimes, you know, people take opposing viewpoints on these industry matters, a little personally, that’s, you know, my opinion. I know I write in kind of a pointed way that sometimes is blunt and I tend to be the type of person who doesn’t always have a filter when maybe I should. But, you know, I love everyone in this community, everyone I’ve ever met in this community’s been awesome so I’m not…it certainly isn’t ever personal, but I think, dealing specifically with web standards, it sort of feels a lot like religion to me. Like I sort of see myself as a Protestant of sorts, like I…you know I came up as a firm believer in the dogma of web standards, but more recently I’ve sort of split off from the Church on a few key points, but in the end, I mean Catholics and Protestants are both Christians, right? And we read the same Bible which is, I suppose, designing with web standards, and so you know, just there’s….I usually sort people there’s probably 5% of stuff that I differ on than kind of the purist viewpoints. So I’d see it as a purist versus pragmatist sort of thing
and I like to write about it and I like to write in a kind of a blunt way that I guess sometimes rubs people the wrong way.

Paul: So you’d like to call yourself a pragmatist. Tell us a little bit about where you, you know, what areas you think that other people are being too purist over when it comes to web standards. What are the areas that get under your skin?

Jeff: Well the main thing is just that I don’t really consider…I never think of web standards as the end goal. I think of web standards as a means to the end, and so, you know, when I’m building a website my priorities are, you know, to serve the needs of the client and to create a great user experience, more than my priorities are to validate or to, you know, use all the right ….most semantic elements all the time. I mean I do try to do that, but it’s…those are just in support of the greater goals that I have and I think…sometimes I feel like peoples’ priorities get a little out of whack there, and that’s kind of the purist mentality that I’m talking about.

Paul: I mean the trouble is with writing posts like this, and this is something I get accused of as well, that when you say something like, well web standards, you know, are not the goal, they’re merely a means to an end and all the rest of it

Jeff: Right

Paul: Aren’t you actually encouraging lazy coding?

Jeff: Well I don’t think so. I can see how it seems that way. I mean I definitely do believe that everyone should be writing valid markup and CSS and I just encourage people to remember that web standards are simply tools to advocate, you know, to help achieve the end goal, and you know, if you’re…I don’t know, I guess it’s kind of hard to explain, but if, like…let me use an example. If you’re building a house, I don’t think anybody would have their goal be…I need to use a hammer, and nails and bolts when I’m building this house. I don’t think that would be anybody’s end goal. Their goal would probably be like, I’m going to build a house that is structurally sound and has spaces that serve the needs of the residents and it’s comfortable and it’s aesthetically pleasing. They’d probably have goals like that. And you know, they probably would use a hammer, nails and bolts, but I don’t think they’d probably get so bent out of shape about, well in this house I used, you know, 3½ inch long nails instead of 3 inch nails, but those are the kind of like sort of semantic and pedantic debates that we get into in the industry a lot that irritate me a little bit because I feel like sometimes people just don’t pay attention to, you know, somebody can redesign a site that can be beautiful and amazing, and they make a blog post about it, and they say, you know, this is a new project I’ve done and it’s got all this new innovative stuff and the comments on it are, well you didn’t encode your ampersands and you know, you used too many divs and just to me I’m just like, man you totally missed the point, you totally missed all the great stuff that is there about my site.

Paul: But I mean using your house example that you just gave

Jeff: Right

Paul: I mean, within, you know, construction there are standards. There are, you know, rules that have to be followed and it may be the case that the person that’s getting their house built for them doesn’t…don’t particularly care about those things, you know, they care about the aesthetics, they care about the living space, they care about that kind of stuff, but somebody has to care about, you know, the fact that it’s built to Fire Regulations and things like that. Is that not our job as a Designer to worry about things like that?

Jeff: I think it’s completely our job, I just think that it is our job to …to do those things and to create great user experiences and have beautiful designs and…and it’s mostly just a priorities thing, like it’s just…I think all those things are important. Validating and creating, you know, writing semantic mark-up, all these things are important to me, they’re just… they’re just tools that I use to reach greater goals is all….and I think some people in our industry have turned that around to where they are more interested in writing valid code than they are in creating great experiences.

Paul: Mmm. So do you actually think that there are situations where the, you know, these different objectives come into conflict, because you know, I can’t say that in my experience there have been many situations where you know, I’ve gone, you know, oh I can’t do that because it’ll make the code invalid or whatever, you know, where…or where, you know, I’ve had to over-rule a client because I feel that it would compromise, the, you know, the semantics of the website. They don’t often seem to come into conflict, but I mean do you disagree?

Jeff: No,….no I agree, they’re very rarely in conflict if ever. It’s…you know, it’s more what irritates me and what I have talked about is more it has to do with the discussion and the kind of….community, you know, within the web standards community it’s not something that really affects client work too much or anything like that, it’s just I want to talk about some other stuff; I want to talk about design and I want to talk about users and I want to talk about community and networking and bringing people together and sometimes I feel like those conversations can’t be had because they’re…because as soon as somebody starts to talk about something a little bit more abstract and conceptual, people derail the conversation by saying, again, like your ampersands are unencoded, or you know, why did you use all these divs when you could’ve, you know, been more semantic, or you know, whatever. So….it’s more about the conversation…yes

Paul: I’ve got to say, I can associate with your point of view, I mean at the moment I’m re-building the Headscape website, our corporate website, and you know, although obviously I should primarily be thinking about the client all the time and potential customers that are coming along to the site, after all, that’s the target audience, but you can’t help but almost be a little bit afraid, you know, that …oh is this code of good enough standard, are people going to criticise this, that and the other, and really you shouldn’t have to live your life in fear of what your peers will say.

Jeff: Exactly, that’s exactly wha
t I think.

Paul: But I mean from the point of view of…we were talking about lazy coding weren’t we, and about, you know, does this encourage lazy coding. You guys have taken an interesting position at Blue Flavour, and I have to say this…this is something I think I probably disagree with, which is that you guys use Blueprint, which is the CSS library, actually in a production environment. That’s interesting that you take that point of view. Explain a little bit about how you came to that…that point, you know that position.

Jeff: Well…well first of all I was sort of involved in the creation of Blueprint. It was…I was accidentally involved; I didn’t mean to be, but at my previous job I had…I had created a sort of CSS framework for us to use internally, it was a media company, a newspaper company and we had several different newspaper sites. They were all similar and we had a team of designers and we wanted to just sort of standardise on some….some class names and just some ways of coding things across our sites and across our team, so that you know, we would all kind of be on the same page, and I wrote an article on a A List Apart about that process and somebody found…somebody went and found that code and wrote me an e-mail asking if they could use it, and I said sure, I can’t support it, but if you want to use it, go ahead, and thinking that they were probably going to use it on their personal site or whatever, and it turns out what they’re actually going to do is build Blueprint. So that’s kind of how the whole thing happened and…so that’s how I got involved in it and I gotta say before I go any further that since then, Blueprint is very different from what I wrote and there’s been a lot of changes, and a lot of them are good but a lot of them I don’t like too, so I don’t….at this point in time I’m not as sold on Blueprint as I was three or four months ago just because of some of the changes they’ve made. But I think the reason, I mean the justification to me for using Blueprint or any CSS framework like that is the same justification that you would have for any Open Source project. It’s really good CSS written by smart people that has been tested by the masses, it’s constantly being updated, having bug fixes applied, and you know I believe that most of the time the Open Source community is going to be able to write better code than you or me or any one individual person, so to me that’s the justification, it’s the same reason I would use Apache or Django or Rails or Linux or anything Open Source because it’s just been proven time and time again that….that Open Source methodology works for having good code.

Paul: I mean, I have to say, I had a look at it and played with it for a bit, and I’ve got to say that for some stuff it was very impressive, you know, if you’re putting together wireframes or, you know, doing initial production work then I can see a value in it, but I think what concerned me was some of the limitations surrounded the fact that, you know, it’s designed primarily for a fixed based site, but also…sorry, is that…am I wrong?

Jeff: No, no, you’re absolutely right, although I think adding liquid is on their ‘to do’ list, but yes,

Paul: OK. And then…I mean the other thing was that, you know, I’m trying to avoid using the word ‘semantic’ in order not to get in trouble with you, but I mean the thing that did strike me with it is that there were a lot of class names that you were having to put in, you know, which is fine, you know, I can accept that, you know, it’s not the end of the world if you do that, but you know, if it’s a site that’s going to be around over the long term, I just felt it was a little bit of a second-rate solution for probably the type of clients I do. Now I can understand that if you’re doing, you know, a lower…you know, lower end work, smaller websites, with less of a budget and you need to turn things around quickly then this is better than not using standards at all, but it just felt a little bit of a lightweight solution. Am I being unfair to it?

Jeff: Nope, I don’t think you’re being unfair at all. I think you’re absolutely right and I think, you know, I mean at Blue Flavour, we have used Blueprint before, we don’t use it all the time, and it is…we do tend to use it in those situations where we have a very tight timeframe or a very tight budget, and just need to get things done and get them out the door as quickly as possible. Because like you said, I mean we think it’s a good solution that is better than not using web standards at all, but it’s…it’s never going to be as good as hand-crafting every line of code for, you know, for the particular project. We recognise that, but it’s, you know, sometimes in the real world, when we have deadlines and clients and budgets, sometimes just getting things done on, you know, an efficient way trumps being absolutely perfect every time which is again that pragmatist versus purist sort of view.

Paul: I mean it felt like a bigger compromise, and maybe…I’m using some other, you know, frameworks and libraries, you know, I just jQuery for example in JavaScript, and this felt more of a compromise, more of interfering with the kind of underlying content of the site, and that’s what I was probably slightly uncomfortable with, was the idea that, you know, the content would be in some ways compromised if the site was going to be around a long time, you know, if it was a shorter term project that maybe wasn’t around as long, then the fact that the content is somewhat compromised maybe is not as big a deal.

Jeff: Yeah, well I think, you know, when you were saying that I was thinking, you know, like you use jQuery, so do I. I think there’s a certain…like…those of us who are not great JavaScript people will lean on these frameworks, whereas I bet JavaScript gurus sometimes have the same feelings like about…it being a compromise when using one of those libraries, you know, and there’s probably people in the Ruby community that say, ‘oh, I’m not going to use Rails, it’s a compromise’, because they really know the ins and outs of Ruby or they really know the ins and outs of JavaScript and we really know the ins and outs of HTML CSS so yeah, I wonder if it’s always …these kind of libraries are always going to be a little more popular with people who are…who are like have to use CSS but it’s not really their primary area of expertise.

Paul: So what you’re implying is that I’m a snob?

Jeff: Sort of!

Paul: Ha ha ha…..that’s fair enough, that’s OK. I don’t mind being a snob! So I’ve….so moving on from that then a little bit

Jeff: OK

Paul: Now I’ve read some stuff that you’ve written before critical of validators and you know, some of these automated validators that are out there. Maybe tell us a little bit about why you’re critical of them, why you feel so anti towards them?

Jeff: Well it’s not so much that I’m opposed to the validators, I mean on the contrary actually I use validators almost every single day. What I’m critical of is the way people use them sometimes. I think that, you know, validators are there for…as a tool to help you de-bug during the development process, you know, you have some problem on your page and why isn’t it working? When you validate you find the error and then that helps you move along to solving it. But what irritates me is the use of validators as sort of in unprovoked attacks on other peoples’ code, you know, where again, it’s kind of that same…that same mentality of somebody launches their new site and the first thing somebody does is view source and validate it, so that they can then make a comment that says, you know, this is crap, and that is…that is really irritating. I feel like there’s almost never any reason to validate someone else’s code, I mean unless they’ve asked you to, I can’t understand why….it’s just that mentality of the first thing you do when you get to a site is view source is a little baffling to me, because I’m…I’m more interested in the design and the functionality and what are they doing here that’s new and interesting.

Paul: I guess…but that depends…surely that depends on your priorities, I mean…you know, I find it quite interesting to look at other people’s code and how they’ve built the site. It doesn’t necessarily mean I’m going to validate it.

Jeff: Right, and….no and I mean that’s fine, I do that at times as well and that’s certainly how I learned a lot of what I know, but I don’t do it with the intention of then picking apart every single error they made publicly, which is really the thing that bothers me.

Paul: I have to say the other thing that concerns me a little bit about this is I’m starting to see more clients going and viewing source and validating websites and you know, it’s quite difficult, because I mean obviously like yourselves, we kind of sell ourselves on, you know, being standard based designers and produce good quality code and all the rest of it; it’s part of our sales package. And you know, when a client goes along and validates one of our client sites and it’s invalid, you know, you feel like you have to defend yourself in some way, but, you know, there are good reasons why a site won’t validate sometimes, and…and certainly once a client starts using a content management system you can pretty much kiss goodbye to it can’t you really?

Jeff: In many of them, yeah.

Paul: OK. That’s…it’s interesting to hear a little bit about the way that you operate and the kind of priorities that you have at Blue Flavour. In some of the posts that you’ve put up, I mean you were kind enough to send through a big bunch of your more controversial posts to me which was good. And I was reading through some of them, really enjoying them by the way, but there seemed to be this kind of under-lying current that maybe standards and even the W3C to some extent, a kind of stifling innovation. Where does this kind of feeling come from, you know, is that something you really, really believe and what makes you believe it?

Jeff: I would say again it’s not so much that I think that the W3C themselves or the standards themselves are stifling innovation; it’s the culture of compliance that is around those standards and around the web standards community to where people are so obsessed with being valid and being compliant all the time that they…you know, they tend to…I think it even extends past actually writing mark-up or writing CSS to where people just keep doing things the same way that everybody else is doing them or the way that Jeffrey Zeldman told them is the way to do things, or whatever, and it just kind of….they just keep doing things the same way and not innovating as much as I would like to see. Now I say that, and I…but I know I probably do the same thing myself, like I don’t…I’m not always incredibly innovative either, so…so it’s kind of, you know, it’s a balance there. But I think….I think also, I mean…and this might be a little bit of difference in my viewpoint too, is when I really thing of web standards, the web standards movement, I think about the browsers. I think the…gold web standards movement was to get the browsers all rendering standards correctly and supporting standards, which for the most part has been done, I mean granted there are still little problems here and there, and IE isn’t totally there, but at least we know that they’re on board now. I don’t think of web standards movement so much as being a thing where we’re getting the developers all on board. I mean I guess that’s part of it too, but when I think about the web standards movement when I was, you know, when I was first involved in it four or five years ago or however long it was, to me it was all about the browsers, and so, you know, today I think there’s a sort of chicken and egg problem where…browser makers could be innovating and doing cool new things and the one that consistently has done cool new things is Webkit in Safari, I mean they’re adding the CSS3 properties and they’re adding, you know, they’re coming up with properties of their own and adding them and they’re…and they’re doing it, I mean today we have this name spacing, right, where they can say, you know, it’s going to be hyphen webkit hyphen border radius or whatever, so they can keep it out of the, you know, it’s got its own name spaces, kept out of the global area so it doesn’t conflict with anything else, and I would just like to see a lot more of that kind of innovation from browser makers where they’re trying these new things, they’re throwing them in, they’re letting developers play with them, and like I said, it’s kind of a chicken and egg thing I think where the browser makers would like to do this maybe, but they’re afraid of the backlash from the standards community. If they’re adding new properties that aren’t part of a spec, you know, the standards community is…has proven that it’s going to backlash against them and it’s going to say, ‘why did you add this, this isn’t in the spec’, and so then they don’t do things, but the developers and designers also would like to try new things but…so it’s kind of a chicken and egg thing there a little bit I think. So that’s the…that’s the main …the main plan I have on that, and the, you know, like there are examples, like X….sorry, XML HTTP request or Ajax, you know, was a pr
oprietary IE property that they just put in, and eventually got standardised, and that’s kind of the way that I would like to see it go more is where the browser makers are doing new things and then we’re trying to standardise them, which is the opposite I know if, you know, some really respectable people and friends of mine like Jina Bolton and Andy Clarke which see that it should go the other way, which is that specs are written and then browser makers standardise on them, so…

Paul: Yeah…I must admit, listening to you talk kind of fills me with a certain level of dread, to be honest, when you talk about browser manufacturers. You know, I studied…I studied designing websites back in ’95, and you know, and so I lived through this whole period of time where you have browser manufacturers, you know, introducing all kinds of bizarre tags and it was absolute chaos, you know, and you didn’t know what was happening on what browsers. What’s to stop that happening again, beyond the standards community growling in the corner aggressively?

Jeff: Yeah, well I mean that…I mean I was there for that too. I studied also in ’95 and yeah, it was pure chaos. But I think, you know, I mean first of all I think the standards community has made a lot of inroads to where these, you know, I don’t think it would be complete chaos simply because we understand the value of standards now. And there are some…there are some mechanisms in place like the name spacing I’m talking about, where they can do these things and keep them from conflicting with other…so when …when WebKit decides they’re going to add border radius property, they can do it under dash webkit dash border radius, so that if anybody is actually using the real border radius without a, you know, prefix, you know, there’s no conflict, so I think, you know I just feel like there’s some mechanisms in place that would keep it from being so chaotic and the value of standards we’ve learned through the web standards movement, you know, and the browser makers are now on board with the idea of inter-operability, I think would keep it from being so chaotic, but I guess I don’t know for sure. It is…it’s definitely…there’s definitely a balance there because I definitely feel like the browsers have not been doing as many new things as they did back in those days, but those new things did cause problems too, so it’s, you know, but as a Designer I sometimes get bored, I’m like, I’ve played with all that stuff; I’ve played with all the tools we have and I want to try something different, you know, I want something that will…I want advanced grid positioning and, you know, I want to be able to draw shapes and, you know, it’s not out there.

Paul: I mean that is the only trouble I guess with…you know, you were talking about innovation and we need to be innovating more as Designers as well as browser manufacturers. The trouble with innovation to some degree is that you’re always in danger of undermining users’ expectations. I mean this is something you hear someone like Nielsen go on about loads. How…where do you feel the balance is between kind of doing cool new stuff and…you know, not undermining users’ needs or expectations?

Jeff: Well you’ll probably remember from back in the late ‘90s and that sort of thing that there was….and another sort of interest of mine is the sort of demise of the personal website, but back in those days, there was just so many experimental kind of crazy out there personal projects that were happening, and I think that that is a great place to try those things, because they’re not…they’re not real users accessing them; people that are using them are, you know, expecting that, I mean that sort of thing’s a great place to try new things, is on personal projects. Now again, with the culture of compliance that we have, I don’t know how that would fly today. Like if somebody made some crazy experimental site, I think there’s a certain fear of doing that because of backlash again from the web standards community, like you know, it’s a thing where people aren’t seeing the…the meaning, you know, it’s…I’m putting this out there because I’m trying to do something new and difference and …and it’s almost not allowed by the web standards community. Well, you can’t do that, because it doesn’t validate, or you know, whatever. And again, like I said, that’s not always specifically about validation and mark-up. It goes onto the…to that …into usability and into layout and design where people say, don’t change that because it’s messing with users’ expectations, but I think there are places where you can try those things and personal projects to me are the big place where you can try that.

Paul: You’ve got a good point about personal website. It’s like everybody now …have…you know, it’s all about blogs isn’t it, it’s all about….there’s almost this kind of citizen journalism thing where, you know, we’re all actually trying to create a little audience for ourselves and so therefore we don’t want to do anything too dangerous with our…with our personal sites. I remember my….my first personal site was absolutely chaotic, you know, it had no proper navigation whatsoever, but it was fun, it was a place I could experiment, so yeah…

Jeff: Yeah, that’s a real kind of…pet annoyance of mine is that …the loss of that, and I do think, you know, it’s because everything’s a blog, and I love blogs, and you know I have a blog, but I still wish that there was just a little bit more of that crazy experimentation that we had going on back then.

Paul: Mmm. I mean it’s a good point as well. A question I often get asked by people is, you know, how do I promote myself online. They say, I don’t want to…I don’t want to run a blog because I don’t want to write. Well you know, a personal project in a way you’re trying out different things like a sandbox you can play in. It’s a good way of promoting yourself and showing what you’re capable of, and that you do innovate without having to write reams of stuff, because let’s face it, not all of us are big writers, so….yeah

Jeff: Right.

Paul: Good to have your perspective on things. It’s really nice to have a kind of new perspective and you know, a different point of view, so great to have you on the show, and no doubt we will get you back in again in the future. Good to talk to you.

Jeff: Great. Thanks so much for having me.

Thanks to Anna Debenham for transcribing this interview.

Back to top

Listeners feedback:

Getting a site
off the ground

Shaun writes: Following the headscape redesign and promised boagworld redesign what tips can you give to getting a personal/own site off the drawing board/local machine and actually published.

The problem with internal projects is they lack motivation. They are never as important as client work because they donʼt directly generate income. The answer is to increase their perceived importance. I use a number of techniques:

  • Document the benefits to your business or personal profile.
  • Produce a statement of work just as you would an external client.
  • Price the project so that you can set it against your targets as a marketing cost.
  • Set a deadline and preferably announce that publicly so you are forced to meet it.
  • Block out time for the project rather than attempting to “fit it around” client work.

Ultimately it comes down to determination. However, knowing the value of the project and treating it as any other project really helps.

Testing

Erich writes: Thanks so much for the show, all the work you guys put in really shows. It is great learning about aspects of the business that I donʼt get to deal with much.

I was just wondering if you guys had any kind of a testing station at Headscape. We are looking at putting something like that together at my work. Somewhere you can just go sit at and run through all the browsers, maybe even some with different versions of flash and such. Do you guys run anything like that?

Because our designers are based remotely it is not easy to have a central testing suite. We did try that at one stage but it did not work. Connecting remotely wasnʼt as smooth as it should have been and we found multiple designers often wanted access at the same time.

Currently, each designer runs a number of virtual PCs on their individual machines. Most have two versions of XP one running IE7 and one with IE6. We also run multiple version of Firefox and Opera. Most of our designers also own macs allowing them to test Safari. Those that donʼt connect to a mac in the office.

To be honest our testing environment is not the most sophisticated. Most clients do not want to pay for testing against minority browsers and when they do we setup something specific for their needs usefully using a virtual machine. If you are interested in setting up your own Virtual Machines then I recommend VMWare Fusion(7) for the mac and Virtual PC(8) under windows.

 

115. sxsw

On show 115: Lessons learnt at SXSW, Garett Dimon on form design and how to find usability test subjects.

Download this show.

Launch our podcast player

News and events | Lessons learnt at SXSW | Garrett Dimon on form design | Listener feedback

News and events

Microsoft launches beta of Internet Explorer 8

The big story over the last couple of weeks has been Microsoft’s release of Internet Explorer 8 as a beta. This has sparked a flurry of posts from various bloggers on the pros and cons of the new release. However the two that caught my attention were Kevin Yank at Sitepoint and Roger Johansson.

In short, IE8 looks like an impressive update with significant improvements in standards support. It would appear we can finally say good by to HasLayout, while at the same time welcoming decent CSS table support. This will open up a lot of possibilities for layout.

There are too many updates to go through here so I would encourage you to check out "what’s new in internet explorer 8" over at the MSDN blog. You might also want to look at the Internet Explorer 8 readiness toolkit that tells you all you need to know about the new browser.

Designers agnst

There seems to be a lot of designer angst flying around the tubes this week including two posts on A List Apart and one at ideas on ideas.

As designers we seem to spend too much time fretting over the creative process, always looking for inspiration and techniques to improve the quality of our work. Andy Rutledge piles on the pressure in a fascinating article about creativity where he redefines the word. A second post on A List Apart twists the knife further by arguing that as designers we need to be superhuman obsessives, willing to work late into the night to produce the truely exceptional.

It maybe the case that to be a truely outstanding designer we need to live in a world of unrealistic personal expectations. However, personally I like the down to earth reality of "Six suggestions that can make you a better designer." In this post Eric writes…

Your project doesn’t have to do everything. It doesn’t have to win awards, make you look good, or have a wry subtext. Getting something simple to work is hard enough. Concentrate on the basics, and see if your idea holds up when shown to the audience.

In my opinion there is too much written about being outstanding and not enough on just being better.

Usability challenges associated with web applications

The final story of the week is a post by Jared Spool. Jared is a truely exceptional usability expert and I can highly recommend his Podcast. He is also an excellent speaker that I had the pleasure to hear again this year at SXSW.

The reason I mention him is because of a post entitled "3 important usability challenges for designing web applications." What I find so refreshing about this post is that it focuses on the web applications we all have on our sites rather than the trendy web 2.0. apps we hear so much about.

Sites like delicious, gmail, of even the up and coming getsignoff (shamless plug!) are somewhat unusal in terms of web apps because the whole site is the app. Most web applications are a part of a greater whole. They are contact databases on corporate intranets or ticket reservation systems on airline sites.

The challenges associated with these types of web apps are different from their trendier cousins and Jared addresses these problems in his post.

It is definately worth reading if you have web applications on your site.

Back to top

Feature: Lessons learnt SXSW

Marcus shares his impressions of SXSW and the lessons we can all learn.

Back to top

Interview: Garrett Dimon on form design

Paul: So joining me today is Garrett Dimon. Good to have you on the show. How are you?

Garrett: Pretty good.

Paul: Now I have to say I’m really excited about having you on the show because I have to say I’ve become a bit of a fan. I’m sorry to admit this and I know it’s horribly embarrassing when people say things like this to you. But ever since you’ve released your website which so impressed me I’ve been kinda following your work since then, some of the stuff you’ve been doing. You’re everything I’m not. You’re minimalistic, you’re clean and considered and well thought through while I’m chaotic, over the top and brash. That’s why I’m attracted to your work I think because you’re the
opposite of me.

Garrett: Everything I do from my apartment and everything is just the less I have, the simpler things are, the better things seem to turn out for me.

Paul: If only I could live that way. I’m just not… my brain just doesn’t function in that way. But that’s really cool. So I wanted to get you on the show to talk about forms of all things. It’s something that we’ve touched upon a couple of times in the show but mainly as passing comments in news stories and things like that. In actual fact a couple of the times we have mentioned it, it’s your name that’s come up. It seems to be something that you write a lot about from time to time. You see different articles popping up in different places. Why forms? What is it about forms that seems to attract your attention?

Garret You know it’s hard to give an answer. I really don’t know. But in thinking about it probably my first bet is that I really don’t consider myself to be a designer per say in terms of the more traditional, more artistic design orientated type of visual designer. But with forms it’s more about the interaction design and the more logical aspects of design which are things that definitely work better in my head. So how do you write error messages; how do you label fields; what order do they go in; how should they be grouped; do they go on one page or two pages. Some of the more logical, more interaction issues. Then using what little design knowledge I have to supplement that and make it visually easier to digest the form and see and understand the pieces of it. Basically to me it’s basically the one thing that I feel like I can comfortably design and layout because there’s a lot more to it than just the aesthetics.

Paul: Yeah that kinda makes sense. Why do you think forms are so important in a way? It’s obviously something you consider important but there doesn’t seem to be huge amounts written on the subject. What is it that makes them worth of that kind of attention as far as you’re concerned.

Garrett: I think part of the reason is precisely because they don’t get enough attention. Any real attention you see to forms, I haven’t seen it recently but it’s how do you skin your forms to completely control how they look. Which to me is one of my huge pet peeves. It seems like such a waste of time. To worry about what the forms look like in the browser as opposed to how they actually work, I’m thinking if you’re going to invest the time worrying about how your forms looks it’s probably better to spend that time worrying about how they are going to work. Are you using the right form field for that job and some of the more critical things about forms. Really forms, especially now with web apps being what they are, forms are such a huge part of your everyday interacts. Things like efficiency, learnability, accuracy, all the vasts of usability that matter. It’s not just a matter of “Is this form efficient?”. Well it’s easy to make an efficient form but it’s not necessiarly going to be something that somebody else could learn and use or you might be able to learn it but will you remember how to use it next time you come back. Balancing all the different kind of vasts of usability that Nielsen identifies and really working them out so that you don’t dumb the form down so that it’s so simple that anyone can use it that it’s just a cumbersome process to fill out. Really kind of massaging it with all those things in mind.

Paul: You’re right when you say that in the world of web applications certainly forms are amazingly important but they pretty much appear on every site. It’s hard to thing of a site where they don’t appear.

Garrett: Well you think about a magazine site or anything like that where it’s more content orientated, it’s definitely a lower priority.

Paul: Yeah but you’ve still got contact us forms and things like that.

Garrett: Yeah, comment forms and…

Paul: Ok. So you touch there on the fact that one of your pet peeves was the fact that people worry about the design of their forms rather than how usable they are. What over common mistakes are you seeing from people about how they design and implement forms?

Garrett: I think there’s a whole slew of them and I think a lot of it is just worrying about the wrong things or not giving thought to things that matter. My main reason with the designing the form fields is that people are used to seeing form fields and what they look like in their browser, in their native rendering. Sure as a designer having pixel perfect control would be nice but I would hope that most of us who are now designing on the web would have forgone that state of mind where we have to have complete control over everything, it has to look exactly the way we want. A lot of time not only is it a waste of time but it actually hinders usability when those form fields don’t look like what someone expects a form field to look like or button for that matter. When the design becomes design for design’s sake it actually hinders usability in addition to just wasting time. When I initially started developing things it was all about consistency because consistency is easier to implement. If every form field looks the same, behaved the same, is the same size etc. it’s easier to implement because you use the same CSS and you don’t have to put as much thought into it. So while consistency is valuable there’s definitely an aspect of context that a lot of people don’t necessarily pay attention to. In some situations, I think 37 Signals have done a good job on this, they’ll make some fields larger than others relative to the size. In particular in Backpack, their headings aren’t just a form field they are actually bolder and look a little more like a header. They are a little larger font than the body of the note. It adds a little bit of context so that it’s more intuitive as to what the purpose of that field is. There’s a lot of different ways to do it. That’s just one of the more tangible ones. Basically the mistake being focusing too blindly on making everything consistent when there are appropriate situations to break the rules and use context to make some changes. Another one is just dumping a whole form onto the page without breaking it up into logical sections or groups. A lot of times people are afraid of making a form any longer visually because of scrolling. While you don’t want somebody to scroll 80 screenfuls, scrolling one versus eight screens is neligable.

Paul: So you wouldn’t suggest splitting forms across multiple pages then?

Garrett: Well there’s definitely context for that if it’s appropriate. Amazon is a great example there because you’ve got your payment screen and your address screen. It actually can be a fairly complex process but the time you’ve selected several addresses or updated an address, updated a payment method, changed the items in your cart. As you’re jumping around the different screen’s you definitely wouldn’t want all that interaction to try and be contained on one screen. It depends on the size of the form and the context of the form and how interactive it can be, how many potential branches off of that path are there to take. Another would be poor labelling. A lot of the time people label things. This goes back to just naming conventions in general. Just basic information architecture stuff. Whether it follows a corporate naming convention that may not be the right word for somebody that’s not inside the company wall or just simply flat out the wrong word for international [???]. Really anything. Just not putting enough thought into the label. The first thing that pops into your head isn’t always the right thing. Using the wrong kind of inputs so a lot of times whilst… and I have no idea in the world why people would do this… People who for instance who use checkboxes when they won’t use radio buttons and instead they write Javascript to control the radio button. Checkboxes as if they were radio buttons. Thinks like that where I just have no idea what these people were thinking in some of these situations. Just a lot of things like using a radio button or having a yes/no radio button where a checkbox could work. Multiple select lists which are an absolutely terrible interface element to use because a lot of people don’t know you can control+click. If there are small lines and you accidentally slip off that control key and click on a new one, it’ll select that new one and erase all your other selections in that list. There’s different things that kinda get abused and misused in situations where they really aren’t necessiary. A much simpler solution usually exists.

Paul: Yeah. I’ve seen the radio button, checkbox problem and it’s always very amusing.

Garrett: And vice-versa. Where it’s radio buttons and they try and make them checkboxes just because they think it looks prettier sometimes.

Paul: How bizarre.

Garrett: Which I guess is another great example – over using Javascript in forms. It’s one of those things. I don’t know where I heard it but the best description I ever heard of Javascript, Ajax or any of that stuff is that it’s really a spice. If you’re cooking you wouldn’t just dump a whole bottle into your pot. Or you wouldn’t start with a bottle of curry and dump it into a pot and say “OK, now what are we going to make?” You would decide what you are going to make and then think “You know this could really use a bit of curry here”. A lot of people just don’t use Javascript as a spice. It really starts to define the experience and in a lot of situations actually makes it worse or more confusing.

Paul: I presume you would encourage some use of Javascript for example. Things like doing some client side validation as long as it falls back on a server side validation. That kind of thing.

Garrett: Yeah absolutely.

Paul: OK so let’s turn that question around. We’ve been talking very much about the mistakes that people make, but what advice would you provide people about approaching forms? What are the things that they should be doing rather than shouldn’t be doing? I know that in some ways this is going to overlap but is there a particular approach that you take?

Garrett: One of the biggest things I guess is when ever; doing consulting for custom applications or things like that a lot of times we don’t realize that a lot of the complexity from forms comes from the complexity of the business. Whether it’s somebody doing markup or somebody designing a form, a lot of times you know if a business analyst or whoever creates these form requirements and says “here you go design this form.” It has 100 fields and this is out contact form and 80 of the fields are required. A lot of times people just say “okay, it’s my job to implement this. In my experience a lot of business analysts aren’t really familiar with principles of the web and what makes sense. A lot of times the real effort to creating a good form is in educating everybody else about what would be involved. Pushing back in situations like that. Not in a bad way but in a very professional productive way. “You realize that this is going to be a really bad contact form. Nobody’s acutually going to use it. I’ve even heard response like “That’s the point. If people contact us we have to take time a respond to them.” The problem isn’t with the form there, its with underlying things. Obviously that’s a little bit of an exaggeration. The idea is that the best place to start with forms and any kind of interaction like that is with the principles that are underneath there kind of guiding it. With the issue tracker that I am developing, I started out parring back the process of what’s the lifecycle of an issue. Trimming out parts that I didn’t think would really be necessary. I was just looking at it in the context of the lifecycle. I hadn’t even thought about what are the forms going to look like? How am I going to communicate this lifecycle within the context of the application? When it came down to the point when I had to explain how that actually worked, because I had trimmed the proccess and the lifecycle down so much, and it was only 3 steps really, I was able to translate that concept directly into the interface. If I had never actually gone and trimmed the lifecycle down and it had 6 different states that were very cross dependant and this state only is an option when you are in this state… It gets so complicated that even if I could express it in an interface, the code to build it would have been so absolutely unweildly that I could have never created a natural and intuitive inteface. So, I guess really challenging the underlying things rather than just thinking about the things on the surface. And then really just look at every form on it’s own. In it’s own light. What is the goal of this form? Should it be laid out like a traditional form? With one set of “label” “field” all the way down the page and a submit button. Should there be other buttons? Another thing when, I have a fairly consistent model that I am using when I am designing forms in my new application. The main form is for submitting issues and that one form is probably going to get 80% of the useage in this whole system. That and commenting. In the context of submitting issue alot of times you will be in a meeting capturing things as people are talking, capturing issues cause it’s an issue tracker. You want to be able to capture and issue, save it, and move on and capture another one really in kind of rapid succession. So I added an extra button at the bottom that I wouldn’t put on any other page, cause it doesn’t make sense, to save and add another. So it immediately saves that one and takes you back to the data entry screen. You can just continue in a circle and just keep on adding and adding. So really looking at forms and thinking about how are people going to be interacting with this? What are they doing in the real world while they’re using this form? Are they copying data from another application into here? Are they in the middle of a meeting just capturing items in rapid succession. What are they doing? Are they just quickly jotting it down from their iPhone? Understanding that context helps illustrate ideas and different sublte variations that you can do to forms and make them very very practical without adding a whole bunch of extra overhead on the implementation.

Paul: I remember you wrote an article at one stage redesigning eBay registration form. When you wrote about that you talked about the fact that this is a registration form. It is a one off form, and all of the ways that that then informed the way that you built the form. How it affected the positioning of things, and the layout and things, simply because it wasn’t going to be a form that people were using again and again. That’s the same kind of context that you are talking about.

Garrett: Yeah exactly. There’s always a different context to a form and it matters. It is easy to overlook it but that context, and really any design for that matter, context is so important but it is something that…I think that main reason that people don’t pay as much attention to context is because it requires a lot of extra work. A lot of times it’s easier, and it makes sense for kind of a first pass, to make every form look the same. It takes a lot more work to go through and re-invent the wheel every time you look at a form even though, re-inventing the wheel is probably a little bit extreme, to really give it some custom attention. Some tender loving care, just takes a lot more effort that lot of projects don’t have time for.

Paul: You mentioned earlier 37signals that you liked some of the stuff that they were doing. Are there any other good examples out there of forms that you really think are getting it right and are worth us having a look at?

Garrett: Probably the one thing that always jumps to my mind any time anybody asks me about forms is all of the work that Luke W is doing. I hate trying to butcher his name. The stuff that he is doing and hopefully his upcoming book is just really incredible. In depth. He’s done a lot of eye tracking research about label placement and button placement and he’s talked extensively about primary and secondary action buttons. All of his stuff is really incredible.

Paul: So where can people find out about him?

Garrett: I always just google for Luke W to get to his site. Functioning form is his blog. He’s the first hit for Luke W.

Paul: I’ll add it to the show notes. People can get to it via that. That’s interesting. I must admit I hadn’t hear of him so I’ll definitely check that out.

Garrett: He’s one of the, I don’t know his exact title, but he works at Yahoo and he’s got a plethora of presentations about form design and all of the kind of stuff. Really sharp guy.

Paul: And he’s writing a book you say as well?

Garrett: Yes he is for Rosenfeld Media. It’s due out early 2008.

Paul: Excellent. So just to finish us off. A little bit of bile at the end of the interview. Is there any forms that you want to name and shame? Any site that do things really badly that we can all go and laugh at and sneer at?

Garrett: You know that’s a very tough thing to do.

Paul: (lauging) So many out there.

Garrett: Well there are so many out there. But at the same time too there are a lot that seem like they could use improvement but they’re companies that are investing a lot of money and research to improving their forms. So I’m hesitant as an outsider, somebody who isn’t exposed to some of that data, to try and call them out, when they’re probably acutually right on the money. The top two that come to mind that I know are successful are eBay and Amazon. I think Amazon succeeds on the interaction design of their buttons and the flow of their checkout is natural and intuitive but I feel like a lot of their page designs, and it could be a very intentional thing in order to, although I hate thinking that Amazon would acutually do that, to kind of trap people and confuse them almost. If you look at each page in and of itself I think there is a lot of design things that they could make adjustments to that would make the pages easier to understand and comprehend at a glance. I feel like right now their design of their checkout process, or most of their site in general, is very busy and intense. It’s difficult to focus on one element because there’s so many elements. There is very little very intuitive page hierarchy within each page. And they’ve made leaps and bounds, watching the site evolve over the years. But, it still feels like there’s a lot more room for some design consistency for them to introduce. They’re slowly getting there. eBay is another one who, I know they acutually, I forget their CEO’s name, but she declared 2008 the year of user experience at eBay. They’ve acutually invested a lot in trying to improve their forms and really their user experience period. eBay is one that I’ve only successfully purchased something on there once and everytime I try to swim through there I get lost and just give up. Too me any situation like that is just begging for help. I think any form, even the best of the best, even 37signals, everybody is still learning. This is all so new that even the best forms have so much room for improvement. Even my stuff, I come a month later and say “what was I thinking there?” There’s so much work that needs to be done. I think that Luke’s work that he’s doing is probably some of the best and most important work that we’ll see in forms in the near future. He’s starting to really put down facts about what really is good and bad and why it is good and bad. Up until now most of us have just been pontificating based on “well this form is hard to fill out because of errors.” Or you know, the form breaks, or the error message isn’t helpful. Very obvious things. He’s tracking the much more subconcious things that until now nobody’s really dug into and made claims about. It’s kind of a cop out on your question.

Paul: No No. You gave two example there and you gave constructive reasons why they should be improved or could be improved. No I don’t thinks it’s a cop out. You’re just so much nicer than I am. You didn’t go for the jugular that was the only thing. Garrett it’s been great to have you on the show. I think that you’ve given us some real good hints to get going I guess and make some imrovements. It was good to talk to you.

Garrett: Yeah likewise.

Paul: No doubt we’ll get to talk again soon before too long. Especially when you’re issue tracker comes out. We’ll have to get you on hear all about that.

Garrett: Yeah. I’m hoping it will be sooner rather than later but it’s definitely tough to balance the feelancing and paying the bills and making progress on it.

Paul: I know exactly how you feel, we’re doing the same thing at Headscape at the moment. It’s always difficult. Client work is so tempting because it pays the bills here and now.

Garrett: Yup, exactly.

Paul: Okay good to talk to you and we’ll talk again sooon.

Garrett: Sounds good.

Thanks to Lee Theobald for doing the transcription

Back to top

Listeners feedback:

Finding usability test subjects

Our audio question comes from Clare who asks…

"Where do you find your test subjects for more formal user testing"

It can be hard to find good test subjects and I am not aware of any agencies out there that source people for you (although I am sure somebody will correct me).

I think it is worth stressing that finding users who match the demographic of your target audience is not a huge concern. As Steve Krug points out in his book "Don’t make me think" most problems are encountered by any user. That said, where possible it is good to find people that roughly match the specification.

To be honest our approach it is very adhoc. It normally consists of both Headscape and the client scrambling around to see who you can find. The client often has "tame" customers they can ask and we fallback on family, friends and other clients for recommendations.

I should also say my local church has been very handy! A church seems to have a good cross section of ages and backgrounds and an advert in the church newsletter often does the trick. Equally advertising in your local newspaper can attract people, but you have to be willing to pay for their time.

Accessible tables

This week’s email is from Daniel and takes the form of a recommendation rather than a question…

"Could you cover the tips discussed in this article [about accessible tables]? I have seen a lot of tables on the web. Almost none of them uses any of these tips."

The article Daniel is refering to can be found on the Opera developers site, which is a great resource covering all aspects of web development (not just stuff relating specifically to Opera). The specific post looks at how to markup data tables in an accessible format. Since designers have stopped using tables for layout they have become largely ignored. However, if not marked up correctly they can prove a real problem for speech readers. A simple table such as this…

Day AM PM
Monday Meeting Travelling
Tuesday Free time Meeting

…can become impossible to understand when read back because it is read in a linear fashion…

Day, AM, PM, Monday, Meeting, Travelling, Tuesday, Free time, Meeting

However, if marked up correctly it suddenly makes sense…

  • Day Monday AM Meeting
  • Day Monday PM Travelling
  • Day Tuesday AM Free time
  • Day Tuesday PM Meeting

Great find Daniel. These are tips we should all be implementing.

HTML snippets

If you are part of a web design team or skip constantly between projects, then you might want to consider an alternative approach to writing your HTML.

At Headscape efficiency is king. If you are efficient, you increase profit margins and keep prices competitive. You can only charge as much as the market allows. If you want to increase your profits you need to complete projects faster, while avoiding lowering quality.

As part of our efficiency drive we identified 4 problems…

  • Designers have to work with each others markup. We all code in different way and this creates a learning curve when a project gets passed between designers.
  • Integration HTML markup into server side applications was time consuming. Because designers coded in a different way and change their markup for each project, it was time consuming to apply that code to web applications like our in-house content management system.
  • Designers were constantly reinventing the wheel. Each project was built from the ground up with little reuse of markup across projects.
  • It was confusing switching between multiple projects. In order to ensure the most efficient use of time, designers are expected to work on several projects simultaneously. Unfortunately, switching between project is confusing because each had different markup.

We required some way to standardise tour markup.

Templating doesn’t work

At first, we produced templates for the different types of pages. For example, we had news listing, text and FAQ templates. Although this worked, they were not very flexible. As soon as the content or functionality began to deviate from the norm the templates had to be heavily customised. This undermined the benefits they provided. They also didn’t allow flexibility of design. Although content and design should be separate, it rarely works that way. Sometimes content needs to be marked up up in a particular order. Other times extra divs are required. The templates didn’t accommodate either scenario.

We needed a more flexible approach.

Using snippets

The solution was HTML snippets. Content such as news listings, forms, navigation and FAQs appear in a vast majority of websites we build. By coding these in a consistent way each time they appear, we solve all of the efficiency problems mentioned above.

Take for example news listings. Most news listings look the same. They have…

  • Title
  • date
  • link
  • description
  • and sometimes an image

Because of this consistency you can code in the same way each time. Content will change, each will have its own unique id and sometimes an element might be dropped (e.g. the date or image). However, fundamentally the snippet is consistent

This consistency allows…

  • A designer picking up the code to instantly understand what is happening.
  • A developer to quickly integrate it with server side code because the integration is consistent every time.
  • Pages to be built faster because you are dropping in pre-generated markup

In affect all the designer has to do is build an HTML framework. This consists of the overall containers (main content, secondary content etc.) He then drop snippets into that framework in whatever order he requires.

However, the benefits don’t stop there. You can also associate CSS with each snippet of HTML.

CSS fragments

If your HTML snippets are consistent, you can also build up a library of CSS fragments to support them. Take for example our news listing. Not only does it often contain the same content it is also often laid out in the same way. The image sits to the left while title, date and description sits next to it on the right. Because we know what the markup looks like, we can create this layout as a CSS fragment that can be dropped in whenever this HTML snippet is used.

We are not limited to a single CSS fragment per HTML snippet. Over time you can build up a variety of different CSS layouts for each snippet that can be used as the design dictates.

This approach provides a huge productivity benefit as the HTML and CSS can be built up in a ‘pick and mix’ fashion. However, you can also take the principle one step further and apply it to Javascript.

JavaScript functions

Each HTML snippet can have associated Javascript functions. These can be dropped in just like CSS fragments. These functions carry out common behaviour associated with that HTML snippet.

Take, for example, a FAQ snippet. A common behaviour with this snippet is to only display the answer when a question is clicked. Because we have consistent code in the snippet, it is easy to build a function that works with it and can be dropped in as required. Where possible keep your functions generic and not tied to a particular HTML snippet. However, where that cannot be done, we have standard HTML that allows us to reuse functions across projects with no editing.

Conclusions

In many ways this approach is a cross between microformats and frameworks and so in itself is not groundbreaking. However, from an efficiency standpoint, the impact is overwhelming. Without a doubt it will speed up development times and allow you to turn around projects quicker.

111. Utopia

On show 111: Designer and developer work together in utopian harmony. Two great listener reviews and Aral Balkan announces the biggest online web design conference ever.

Play

Download this show.

Launch our podcast player

News and events | Designers and developers in perfect harmony | Aral on Singularity | Listener emails

News and events

Fixing your product pages

I want to kick off this week’s news with an article on Think Vitamin which I missed when it originally come out back in November. It is a post by Amy Hoy providing some basic advice on user experience design, focusing in particular on product pages.

Amy starts by giving some basic tips. These include…

  • Be nice to your users and customers (and potential customers).
  • Design as if your main goal is to inform and educate.
  • Be honest and forthcoming.
  • Help your users and customers to do what they want, not what you want them to do.
  • Be consistent with your message and quality of service (and I’m including software design here, folks).
  • Scientific, measurable “usability” doesn’t necessarily make for a good experience.
  • Good design makes people feel good.

She then moves on to look at specific examples. She compares the product download pages of Opera and Firefox. This is a fascinating insight into what can go wrong with user experience design.

What I particularly like about this article is Amy’s engaging writing style. She is incredibly personable and her writing really drew me in. It is a long time since I have read a post word for word.

Being inspired by newspaper design

I often talk on boagworld about looking beyond the web for inspiration. Too often as designers we look at other websites, when we should be looking to art, architecture and the world around us for inspiration.

Admittedly this can be somewhat of a stretch at times. It’s not always easy to see how a piece of art or kids toy can inspire a website. Many of us don’t even try as a result.

How about starting with an easier comparison? This week I came across a superb post that looks at award winning newspaper design and it really excited me about the possibilities when I finally get around to redesigning boagworld.

I think we have a lot of learn from newspaper designers and in many ways there are a lot of similarities. Both web design and newspaper design rely heavily on white space and grid layout. Both have to deal with large amounts of written content. Both have to copy with constantly changing content. The list goes on.

Take a few moments to read this post, even if you just look at the designs. It will definitely inspire you.

Using browser history to improve the user experience

My final news story of the day is an interesting idea centred around a users browser history. Niall Kennedy has proposed a technique where you could use CSS and Javascript to display content based on what sites a person has previously visited.

Although I am not sure I like the idea of websites snooping through my browser history, it does provide some ways of improving the user experience. If nothing else it can remove some of the clutter from our websites.

Let me give you an example of how it could be used. A website could check your browser history to see if you regularly used digg.com. If you did then it could post a “digg it” button. If not it could be hidden away. The same principle could be used to show only a RSS subscribe button for the specific news reader you use, rather than showing them all. The possibilities are endless.

Whether you can see an application for this or not, it is still a very impressive and clever idea. Definitely worth investigating further.

Back to top

Feature: Designer and developer in perfect harmony

In this week’s feature Marcus is looking at the working relationships between web design teams. He brings together a few Headscape employees to discuss how to ensure a good working relationship between all parties.

These are the roles that we look at and who represents them in Headscape:

  • Requirements analysis, information architecture development (consultancy) – Marcus
  • Design, templates – Leigh Howells and Paul
  • Technical development – Rob Borley
  • Project management – Charlie Allen

These are the issues we covered…

  • What are the things that really make a project work well for you?
  • From the other perspective, what are your pet hates?
  • Designer and developers – should clients be able to talk to you directly?
  • Most projects have a habit of their scope creeping. How can that best be avoided?
  • At Headscape we use a number of different tools to manage projects. How do these tools work?
  • Particularly with designers and developers, we have set up ‘buddy’ systems. How does this work? Is it effective?
  • Some projects stall or go on hold for a while. Are you able to just pick up where you left off?

Back to top

Expert interview: Aral Balkan on Singularity

Paul: So, joining me today is Aral Balkan. Hello Aral.

Aral: Hi, Paul. How are you?

Paul: Not too bad. It’s been a while since we’ve had you on the show.

Aral: It has been a while. I’ve missed it.

Paul: Uhm, so yeah, basically, I’ve been keeping a secret from Marcus. Which is I stoically refused to tell him what Singularity is all about.

Aral (laughing): Was he curious?

Paul: He was.

Marcus: It’s something to do with Star Trek, isn’t it?

Aral: Well I am a big fan, but no.

Paul: So why don’t you tell him what Singularity is all about.

Aral: Well, Singularity is going to be the world’s first large scale online web converence.

Marcus: Okay.

Aral: In a nutshell, that’s what it is.

Paul: So, I mean how does this work from a technology point of view, from an organizational point of view. Tell us a little bit about how it’s going to be organized.

Aral: Uh, sure! Well, basically it’s a web conference, so in terms of topics, it’s very eclectic. We’ve got a really cool group of speakers who have confirmed already, about 24 of them, from all parts of the web really. We have web standards people. We have JavaScript developers. We have artists who work on the web and they’re going to be presenting their sessions online. It’s going to be streamed through a custom interface built in Flash, based on the Flash platform, using technologies like Adobe Connect which used to be called “Breeze”. It allows the real time streaming of audio, video, and also sharing of interactions or objects through the web. Beyond that, we’re also going to have a very local character to it with local hubs where people will be able to gather and watch the audience and interact.

Paul: Oh, ok, so it…

Aral: I mean, watch the conference and interact.

Paul: Right, so people will actually get together as well, because that was one of my questions. One of the best thing about conferences is meeting up with people.

Aral: Definitely! The bit that I don’t like is the travelling. It’s being stuck in coach next to someone who’s, you know, not feeling too well or is kind slumping onto your seat or having the hotel from Hell experience that I’m currently having over here. (Paul laughs)

Aral: Don’t even get me started on that. There was techno music until 2 AM from the bar downstairs.

Paul: Nice!

Aral: Well, it was refreshing in the morning, though, because the shower went from boiling from freezing back to boiling and kept doing that. So, yeah, I think this is going to hopefully take the best parts of what attending a conference means, and maybe leave some of the bits that aren’t as great.

Paul: Are you going to leave it for local groups to set up local meetings or is that something that you can organize centrally?

Aral: I want to see it as decentralized as possible. I am talking to a few venue sponsors, potential venue sponsors. We’re talking with Yahoo at the moment. The BBC, I’m talking with Ian there. There are very interested and very excited about it. But, beyond that, I want it to have a grass-roots character. So, we’re already getting people volunteering for regional areas. I’ve called them Ambassadors. We have an ambassador from Bristol and there are people from Singapore, Mexico, all over, that are very interested in volunteering. So, we’re probably going to have regional volunteers and ambassadors who organize local groups, user groups, to have meetings around Singularity, where attendees can go and join and hopefully take it further, you know, add a local character to it.

Paul: OK, let’s cover some of the basics. How many speakers are you looking at, first of all. Let’s start with that.

Aral: Okay. We’re going to have a little over 100 hundred speakers.

Paul: Wow!

Aral: So, yeah, it is actually a large web conference.

Paul: Yeah.

Aral: And the that its online.

Paul: So when… how long is this going to be over? You know, if you’re going to have 100 speakers…

Aral: It’s three days.

Paul: It’s going to be over three days…

Aral: And it’s multiple track.

Paul: Multiple track, okay. That’s what I was going to ask.

Aral: And I think one of the things, just cut you off there, with uh… it is multiple track, but everything is recorded.

Paul: Oh, Okay.

Aral: So, its presented live and we’ve got some really great ideas for making those presentations a little bit more interactive than you can get in the real world. But, it will also be recorded. So, if you do miss something on the day, you’ll be able to watch it later.

Paul: Cool! How are you going to deal with things like time differences? Are you going to have it going 24 hours? Or, how are you dealing with that?

Aral: Well, initially, I was thinking about having it 24 hours. Just because it sounded really cool.

(All Laugh)

Aral: You know? “Three days! Twenty four hours!! One hundred plus speakers!!!” But then I thought about it. Especially the local meet ups. I want those meet ups to have a BarCamp-like character to them, you know? Where people can stay over. And I didn’t want the conference, the somewhat one-way part of it taking up part of the day.

Paul: Right…

Aral: So, I think it would be nice to have the presentations during the day and then after that, leave time for people at local gatherings to create their own sessions to talk about what they’ve been listening to, to add to it, to localize it for themselves in a matter of speaking.

Paul: Sure.

Aral: You know, to have, to do things to tell you the truth, I have no idea what they’ll come up with, which is great.

Paul: So, when is this scheduled for? What are the dates that people should book for it?

Aral: Well, we finally have dates. We’ve been going back and forth internally before we announced, but it’s the end of October. October 24th through the 26th.

Paul: Okay, that sounds good. And do you know a price yet, or are you still working on that?

Aral: Well, the pricing we’re still working on, but I think we’re going to be very positively surprised by the pricing. We’re actually working to get it even lower than we initially thought we wanted it. And we’re working closely with certain sponsors and we’ll definitely be announcing more about the sponsorship that we have as they become official, but some of our sponsors are interested in keeping the ticket price low as well and supporting us.

Paul: So, how many people are you expecting to attend this conference? Have you got any idea of what you’re aiming for?

Aral: Well, my conservative estimate right now is 10,000.

Paul: WOW!

Aral: And that’s based partly on past experience. We did 2 one-day open source flash conferences using similar technologies, for which we got about a thousand attendees at each one. Those were much smaller. One day, three or four speakers. My conservative estimate is that this will be about ten times the size of that.

Paul: That’s amazing. I mean that will be really cool to, you know, if that comes off. Are you trying to get a range of different speakers? Are you covering any particular areas of web design or are you going as eclectic as you can?

Aral: Well, the tagline that I was going with initially was that Singularity would define web 08. And I’m kind of trying to get people away from using version numbers when talking about the web. We’re getting away from using version numbers when talking about software because you know the moment you slap one on its outdated. So, I think maybe using the year would be easier because you’d at least know that you’re talking about a definite stat of time. So, my initial idea is that it would define Web ’08, and as such, I’m trying to get as eclectic a mix of speakers as possible. And also, I see that there is a lot of overlap with which to send applications for example. There’s a lot of overlap over what people using AJAX are doing and then traditionally web standards people are getting interested in applications as well. So, I want to have a real mix. I also don’t want people on the Flash platform to be excluded, as they sometimes are. But, this is definitely not… that’s not the focus of the conference.

Paul: So, where can people find out more about this? I mean obviously, some people are going to want to be signing up. Obviously, you can’t do that yet, until the price has been set. So, is there any kind of way (

Aral: Of course.) they can express their interested or find out more information or whatever?

Aral: They definitely can. The site is “singlularity08.com”. You can also get to it from “singularityconference.com”. And, basically, we have a blog there and you can express your interest. You can email me directly as well. My email address is “[email protected]”. Or just email my private address at “[email protected]”. Yes, so definitely, if you want to be kept in touch when we do release information, but there is also an RSS feed that you can subscribe to on the site.

Paul: Cool! Well thank you very much for coming on the show.

Aral: Thank you for having me, Paul. And of course you’re speaking.

Paul: Well, yes, of course. That goes without saying (Paul laughs).

Aral: Are you excited? Have you decided what you are speaking about?

Paul: I have not a clue yet, no. (Aral laughs)

Aral: Have I just put you on the spot?

Paul: Yes, totally. Thank you very much. (Aral laughs) And its going to be a weird one. It’s going to be a different way of speaking and so you kind of need to tailor what you’re doing to approach. It will be interesting.

Aral: Exactly. And we’re going have dry runs and we’re going to try out the interface as well.

Paul: Cool.

Aral: And maybe tweak it for different types of presentations. We just have so much potential with what we can do.

Paul: Mmmm. Yeah.

Aral: Because, we can actually control the medium. So, it’s really exciting.

Paul: Excellent! Excellent stuff! Really looking forward to it and we’ll get you back on the show closer to the time to see if we can drum up a bit more support for it. Excellent stuff. Thank you for your time.

Aral: Sounds great, Paul. Thank you so much.

Paul: Alright then.

Back to top

Listeners email:

An alternative wireframing tool

A few weeks back I talked on the show about wireframing tools. Not long afterwards I received an enthusiastic email from Wen talking about a product called OverSite. He was so passionate about the product that I thought we should get him on the show to talk about it. This is what he had to say…

I’ve been catching up on my episodes of BoagWorld, and I just recently listened to your discussion about wireframing. As a UI designer, I completely understand the importance of mocking up a UI, and testing the mockup, before ever launching Photoshop.or Dreamweaver. So I thought I’d provide a review of a wireframing tool that I use, called OverSite. I haven’t seen many other tools out there like it, so I figured you and your listeners might find it useful.

OverSite is a shareware application that runs on Windows as well as Mac OS X; I use the Mac version myself, but am able to exchange OverSite files back and forth with my PC-using colleagues. OverSite lets you create a full or partial representation of your site structure: all of the sections and pages that make up your site. You can do this in one of two ways. The first way is fairly predictable; you add one section or page at a time by clicking a button, entering a name in a popup dialog, and clicking OK. The second way is fairly clever. You open a window that OverSite calls the Rapid Structure Creator. There, you type out your entire site structure in one text area, putting line breaks between sections and pages, and using indentation to indicate nested levels. Then you just click OK and viola! OverSite generates a tree depicting your entire site structure.

At this point, you can dive into your wireframing. Each page contains its own wireframe canvas. You can place the usual widgets on the canvas: buttons, textfields, checkboxes, images, etc. You can also place basic geometric shapes like circles, rectangles, lines and stars on the canvas. Each component can be individually styled; you can also create global styles that apply to all components, or to components of a specific type. OverSite also lets you create what it calls composites, which are complex elements that are made up of individual widgets.

Let’s say that you have a search form that will appear on a few different pages. You can create a composite representing this form. The composite might contain a few labels and text fields, maybe a checkbox or two, and a couple of buttons. If you want, you can tell OverSite to automatically draw a border around the form elements. Once you’ve created that form composite, you can drop it into your wireframes where ever you want it.

OverSite does lack built-in, complex widget types, such as tables. You can create them out of the widgets that OverSite does provide, but it would be nice for OverSite to create them for you.

While each page has its own wireframe canvas, so does each section. The purpose of a section’s wireframe is to create elements that will appear on all of the pages within that section. For those who have used server-side-includes, it’s kind of like that. As an example, say you had a navigation bar that should go on the top of every page in your Products And Services section. You would create that navigation bar once, in the Products And Services wireframe canvas. Then the nav bar will appear in every page within that section. In addition, OverSite provides tools to modify that nav bar in specific pages, for example, to change the color of a specific link in the nav bar when you’re actually on the page that that link refers to.

Static wireframes are fine, but I prefer being able to test the interaction between screens before I actually build the site out. OverSite lets you link any widget or composite to another page. If you don’t want to do the work yourself, you can also tell OverSite to auto-generate a simple navigation bar. Then, you can use OverSite’s built-in web browser to test out your site’s navigation.

Another useful thing I’ve found is OverSite’s notes. The notes functionality lets you provide details about specific widgets. That way, when you print or export your wireframes, you can include more information to whomever you’re handing them off to.

As an added bonus, OverSite will also create a graphical sitemap based on your website structure. You can tweak the appearance of the sitemap… the operative word being “tweak”. Fonts, colors, spacing, and icon sizes are under your control, but not much more. Here’s where I think the application could do better to allow you to fully customize the sitemap. Still, it’s created automatically for you without your having to lift a finger, so that’s something. Plus, the sitemap can be exported into a number of formats: GIF, JPEG, PNG, PDF, Scalable Vector Graphics, and others.

Once you’ve finished your wireframes and want someone else to be able to play around with them, you can export them as web pages for non-OverSite-using people to click-through. You have two options here: export your stuff as pure HTML, or export them as imagemaps. The trade-off between the two is fairly obvious: pure HTML will provide you web pages that looks more “real world”, but won’t look exactly like your wireframes do, and they’ll look different in different browsers. Imagemaps ensure that you know exactly what your pages will look like, but it’s typically not going to look like a real web site.

As a UI designer, OverSite’s become a pretty indispensable tool in my software arsenol. You can get it at the developer’s website.

A vertical rhythm calculator

In the same show we also had Jason Beaird talking about vertical rhythm (among other things) and this promoted an email from James. He wrote…

Hi I’ve been listening to your podcast for about six months now and really enjoy the mixed style of content and witty banter.

With all the talk of CSS vertical rhythm and em based layouts I thought I would point you in the direction of a vertical rhythm calculator that I built in Flex to help people work out all of those nice em values. My own site has been developed using the same principles with all typography and measurements set in em’s for an elastic layout. I am developing an AIR version that has an integrated browser so that you get visual feedback of your calculations, I remember one of the John’s comment on how useful such a tool would be on the fabulous Rissington podcast.

I have checked it out myself and have to say it is very impressive. What is more he has now created that desktop version. Check it out.

107. Running to keep up

On show 107: What should you be learning about in 2008, Jason Beaird on web design basics and how to deal with portfolio pages.

Download this show.

Launch our podcast player

News and events | Where to focus in 08 | Jason Beaird on design basics | Listener emails

News and events

Setting expectations

Our first news story today is an article on working with your clients. Specifically it focuses on the subject of setting your clients expectations and clearly communicating with them.

We all work for somebody. We all have clients in some form. Whether our clients are other companies or simply our boss we all know the feeling when they seem to expect something which we believed we never promised.

This article looks at two ways of managing this kind of scenario. First be diligent up front. As the article says…

Setting expectations isn’t difficult, or mysterious, but it does take time and you have to be diligent about it.

Second it suggests being consistent. That doesn’t mean you are inflexible. It means that you need to be consistent in your communications throughout a project. If goal posts move, it is important that you explain the ramifications.

The principles of this article are universally applicable. So whoever you are take a few minutes to check it out.

Great websites do, not say

The next post I found falls into the category of “it’s funny because it’s true”. It’s a post by one of my favourite bloggers Gerry McGovern who seems to rant against websites that spend more time talking about user experience rather than offering it. He begins his rant by focusing on welcome copy…

I don’t want to pass meaningless pleasantries with your website. I don’t want to shake its hand. Or talk about the weather. I’m at your website for a reason. I’m in a hurry. I’m impatient. So kill the welcome, please.

He goes on to criticise sites that waste valuable copy explaining how easy their sites are…

If it’s really easy, why are you telling me it’s really easy and quick? For starters, you’ve wasted my time by making me read your meaningless sentence.

If you ever write copy for websites then you should read this post. If you don’t then check it out anyway if only for the pure entertainment value.

CSS: The All-Expandable Box

My final suggestion for your reading pleasure is a post on the Web Designers Wall entitled The All-Expandable Box. This solves a problem which I encounter all the time.

As you will know if you listen to this show regularly I am a great fan of using ems for typography. I like the idea users can resize their text to suit their own requirements.

The downside of this approach is that it can quickly break designs especially when text is contained within a box. The box will naturally expand vertically but not horizontally. The result is that you loose control of line length. Enabling the whole interface to expand including the box itself is very useful. This article shows you how.

Its a nice clean technique that should act as a building block for much more complex things. So if you are considering doing more ems based design then this should be a nice starting point.

Back to top

Feature: Where to focus in 08

As web designers we are all busy people. We are in such a fast moving sector that it can be hard to know what is worthy of our attention. Should we be focusing on Silverlight or brushing up on Javascript? Learning Rails or grappling with mobile devices? This week I want to share my thoughts of where you should be focusing your energies in 2008.

Back to top

Expert interview: Jason Beaird on design basics

Paul Boag: Joining me today is Jason beard author of an incredibly useful and wonderful book that I’ve really come to love. That’s – How would you describe it? Is it a basic introduction to designing?

Jason Beaird: It’s a basic introduction to graphic design principles. The book was really first intended for web developers in fact the initial working title was web design for developers and it kind of expanded into just a introduction to graphic design principles for anybody not just for developers, not people already creating websites. But anybody interested in design really.

Paul Boag: Mmm what’s so great about it is that you’ve kind of really taken time to go over the basic principle of creating a beautiful website. Which I guess is the title of the book, “The Principles of beautiful of web design” that’s the title isn’t it?

Jason Beaird: That’s correct.

Paul Boag: I really should have it in front of me shouldn’t I [Jason laughs] Oh but you’ve got to be fairly impressed that I knew that of the top of my head.

Jason Beaird: I’m just impressed that you have a copy yourself.

Paul Boag: Well yes I do. And it’s good because a lot of people that listen to this show are not necessarily professional designers we have a lot of people who listen to the show who are website owners but have to do a bit of design in order to maintain their site. We’ve got Developers that developing applications and having to do some design as part of that and we’ve also got people who probably are designers but not full time so are interested in how the professionals go about doing these things. So it’s a really good book for the boagworld listeners and why I’ve been so desperate to get you on the show for so long Jason, so it’s good to have you Jason.

Jason Beaird: So everybody laughs along.

Paul Boag: Well you’re a busy man; you’ve got a lot to do. So I thought what we would basically do is take the chapters from the book and maybe pick out some of the basic principles from each of those chapter and get you to talk about them little bit. So the chapters in your book are layout and composition, colour, texture, typography and imagery and that for a start made me very enthusiastic. Because it’s like really obvious, basic stuff that here are the main issues you are going to come across from a design prospective and you know we’re going to do a chapter on each which I just thought very refreshing and very logical and that’s good. So let’s kick off with layout and composition so tell us a bit about some of the stuff you cover in that chapter maybe and some of the basic principles that non-designers need to know about.

Jason Beaird: Well the entire book is really just basics, in my opinion. It’s just stuff that a lot of people think designers have as intuition and really it’s just stuff you can learn and learning these principle is like learning how to hand code. Really you can a website using a WYSIWYG but understanding the tags and selectors allows you to see inside and know what’s going on. And these are just basic. But really this is going to be the fire hose version of the book.

< p>Paul Boag: Yeah, I’m asking you to compress the entire book into about 20-30 minutes. [Both laugh]

Jason Beaird: I’ll give it a shot. We’ll start out with layout, some of the main principles of graphic design theory is balance, unity and emphasis and learning how to take all three of those and use them effectively in a layout is a pretty good place to start, from a layout prospective. By balance I mean symmetry. Is it divided right down the middle, or does it still feel balanced even though it’s divided into columns? By unity I mean do the elements of the website feel like they are one cohesive thing. You know does it feel like it’s a singular unit rather than a bunch of different bits. Then emphasis obviously is about creating a focal point on the page. And keeping that focal point and understanding where people are going to look and why they are going to look there and so there there’s different ways to create all three of those things. One thing I talked about in the first chapter about balance and creating balance is design proportion which some people call the golden mean or the golden ratio. Really it’s just a rule that if you divide a width by 1.62 just a number called Phi** you get a pleasing proportionate division. And so to make that simpler it can also be known as the rule of thirds. If you divide something by thirds it’s pretty close to the 1/ 1.62 ratio and you can come up with a pleasing kind of division for a navigation column and content area by using that kind of division. But really that’s sort of an overview.

< p>Paul Boag: Yeah, I wonder why the rule of thirds works, did you find out anything in your research about why that is pleasing?

Jason Beaird: I didn’t really find out a whole lot of solid information about it. But there is some out there, pythagorans noticed that it was a very common division in nature things like with leaves and shells had the same division and ratio and then started to develop the concept that anything designed around that is designing around nature so is therefore designing around gods design so you know. So the Romans and the Greeks built there some of their architecture on the golden ratio, the golden mean it’s a stable of graphic design since those times.

Paul Boag: Yeah and it really does work. I remember even back in Art College when I was being taught photography the same principles apply to photography composition you know or really anything you do, whether its print design or web design. So yeah the rule of thirds I think is a good one to take away.

Jason Beaird: Yep.

Paul Boag: Ok, what about colour tells us a little bit about colour because that’s a huge subject that people have written entire books on and you had one chapter so what did you chose to pick out on the subject of colour?

Jason Beaird: That’s the important thing to remember about these chapters is that there are entire books dedicated to each. I feel like was already trying to squeeze it already into the book. But with colour I think the most important thing to remember is that people’s perception of colour depend on their own personal experiences and cultural like right now, red and green means Christmas, for most Americans and most people around the globe whether they believe in that or not it’s just something that we’ve been exposed to so much that that’s the way we see it.

Paul Boag: Yeah.

Jason Beaird: But beyond those personal perceptions and traditional perceptions it’s good to know that there are ways to align colours where you really can’t make too big a mistake. [Laughs] and that are using a colour wheel and to rely on colour schemes that exist. With any rule it can be broken for whatever purpose you want but it’s good to know what the good colour choices look like before you start making your own and relying on color schemes or a colour wheel is a good way to get started.

Paul Boag: I think when you talk about these rules exist to be broken, ok that’s true but the kind of audience you are trying to reach, maybe a non-designer audience kind of playing safe is kind of always a good way to go.

Jason Beaird: That’s true.

Paul Boag: And you know using a colour wheels and stuff. Don’t you also mention in the book about finding a photograph that you like and or is that somewhere else, that might be somewhere else but it’s a nice idea anyway, taking a photograph and extracting the colours from that. I think is quite a nice way of doing it as well. Have you ever tried that?

Jason Beaird:I have tried that, I use that quite often. I don’t know if I mentioned that in the book or not. I mention a few other software based colour chooses and one that come out around the time I was writing the book that I didn’t get a chance to include was adobe kuler, at

Paul Boag: Yeah I think using a tool like that is very handy indeed. Because let’s face it we perceive colour in slightly different ways and what is it one in ten or is it one in 20 men are colour blind anyway.

Jason Beaird: I believe it’s 1 in 10 have slight colour blindness where they can’t tell, usually a red green; where they can’t tell the difference between red and green. Yeah so I mean yes, using a tool is a good idea if you are not a designer who’s really confident in colour.

Paul Boag: Now what about the subject of texture that was an interesting one I was quite interested that that was included in the chapter listings. And I, I intuitively do stuff with texture but I’ve never really thought about it that much so tell us a little bit about why you decided to include that and what advice would you give?

Jason Beaird: That for me was probably one of the hardest chapters to write because it was a lot of intuition and I like to use texture a lot in my own designs and I think that where truly the design begins. But there is not much principle wise to it. You can talk about points and lines and shape and that’s where all visual effects begin. But texture is really about creating a tactile quality and a theme for you website. Whether that is a smooth shape like apple computer with rounded corners and glossy buttons or whether that is a wicked worn look with a brick texture or something that makes it look nostalgia or old or whatever feel you want to create you can do that with texture. And I was trying to just convey that in that chapter.

Paul Boag: Yeah I mean texture kind a gives character to the site in many ways doesn’t it from the kind of grunge look you get through to the highly reflective look, or like what you say, sites like Apple. So what kind of, you talked about points and lines and perhaps you could explain some of those concepts to us.

Jason Beaird: Right you can create any kind of visual effect with just points. I showed an example; a picture of my cat, abbie, created with a dot matrix printer kind of effect on it. It’s just points. And then you can move in and use lines and shapes. It’s just important to remember that lines can create movement, horizontal line doesn’t have as much movement as say a diagonal line or vertical lines lead you up and down the page. It’s important to remember eye movement when you are creating textures. But really it’s just like what I said about creating a tactile quality and theme for the website.

Paul Boag: So as far as people may be, say a developer who has just developed an application and he needs it to look kind of half decent but doesn’t want to do anything too risky incase he screws it up and he’s not a designer. I mean what kind of advice do you give a person like that? Do you encourage them, probably best to stay away from doing too much textual stuff or is that something you should get into?

Jason Beaird: I think it’s something you should think about. Texture can easily be overdone and it can become goofy and silly rather than being professional. And I think it’s just in moderation. The thing to remember is to not leave your website backgrounds on div’s, backgrounds colors on div’s. Create some kind of texture, feel to it, whether that’s rounded corners or whether to go for the minimal stick where you don’t really use background images but rely on negative space. It’s just the fact of going beyond the standard HTML look. I mean obviously with style sheets you can’t just leave it un-styled because it’s styled content has no structure to it any more because, we’ve taken out the tables we’ve taken out the design in HTML and now we are relying on style sheets, so now you really have to build something up. That’s good I think, it makes people think about texture and all these typography, colour all these elements of design. But to think about it and just go beyond the basics. Just try to recreate something that you already like, picture wise, that doesn’t mean stealing the design but looking at another website you think captures the professional look and feel that you are going for and try to recreate that in your website.

Paul Boag: Yeah, it’s interesting that you talk about looking for inspiration. What kind of advice do you give people for a good place to look, should they just be looking at other websites or should they be looking beyond the web a bit?

Jason Beaird: I really believe that people need to look beyond the web. One of the tags for this book is that you don’t need to go to art school to design great looking websites and well I was kind scared of that headline, that professors from collage would hate me for it. [Paul laugh] It’s really true because if you have a passion for it, it will draw an inspiration from all sorts of sources whether it is architecture, or goofy things like traffic patterns or a door that you see, anything really can really inspire a look and feel to a website. Jonathan Stickler wrote an article about how he was inspired by an art deco building and that’s what gave him the design idea for his current website design.

Paul Boag:Yeah, and I thinks that particularly true when it comes to texture and colour as well as you can see textures and colors around you in everything from a plant pot through to a magazine so yeah.

Jason Beaird: One of the other big things from going through a collage art programs is that if you go to school for graphic design you’re not just going to school for graphic design you actually have to take all the traditional art classes, painting, drawing, pottery sometimes, a lot of history and really the reason for that is to create a foundation to a visual exposure to art. So you have this vocabulary and this experience pool to draw from when you are creating other designs.

Paul Boag: You mentioned earlier, negative space when you were talking about texture as another kind of approach to things. Negative space is something I think designers always throw around; it’s a term that we like to use quite a lot. But it’s not something we ever kind of explain. Just spend a couple of minutes explaining how negative space works and why it’s so important, if you would.

Jason Beaird: Negative space is important because it allows you eye to move around things if you had a page completely crammed with text you wouldn’t have any focal point to start with apart from the top of the page. Our eyes usually gravitate towards the center of the composition, so if you think about that you can have an element something around the center of the composition that can lead you to another element. Negative space is really a tool for moving the eye around.

Paul Boag: Right.

Jason Beaird: If you have, like I said before diagonal lines create movement. If you have diagonal lines that move you up towards something else. I gave a few examples in the book; it’s hard to talk about it with having any visuals.

Paul Boag: Yeah I know. It’s frustrating isn’t it? I really sometimes, I really regret doing an audio podcast, it’s a bad choice. [laughs] Ok, let’s look at the subject of typography. I’m guessing it must have been a hard chapter to write because A) typography is a massive subject and B) typography on the web is quite a tricky area. It’s kind of easy to almost easy, as a non-designer, to dismiss typography by going; well there are only about 4 fonts I’m allowed to use anyway so therefore typography on the web doesn’t exist. Why is that wrong, why is that not the truth and how did you squeeze a chapter out of this.

Jason Beaird: Well just like a lot of the chapters there are a lot of books on the subject of typography that go way beyond our experience with web or even print graphic design that go way back to the roots of communication and that’s really what typography is about. Its communication and all websites you’re trying to communicate something so if you can’t do that with pictures and ideas you have to do that with words so the way those words appear to people should become part of your design. It’s on hard with the state that it’s in with the web, having a limited palette of fonts to choose from. But at the same time it’s a good thing, I think for the novice because even though we are limited to this certain number of fonts that everybody has in their computers. Most of those fonts aside from comic sans are decent [laughs] for body text and things like that. The most important thing to remember is that there are other fonts out there and to have sensitivity towards things like spacing between lines and the vertical rhythm. Vertical rhythm isn’t something I talked about in my book because I thought it was an advanced subject but right after the book was published it sort of exploded into a big topic in web design and there’s a lot great articles out there written by other great web designers about vertical rhythm and how that affects your typography.

Paul Boag: So what is vertical rhythm for those that don’t know?

Jason Beaird: Vertical rhythm is just creating a space between your lines that kind of matches up throughout the website so that the spacing in the lines in your navigation area and the spacing in your lines in the content area kind of line up and their not just randomly spaced apart so you get weird alignments between things. It’s creating vertical rhythm, it itself is a good description; you’re creating a rhythm or pattern for your eye to follow down the page.

Paul Boag: So it’s all about basically making sure multiple typographic elements across columns have some kind of relationship to one another and that they are not just higaty pigaty all over the place.

Jason Beaird: That s the way I understand it, that’s the way I think of it is it’s really about creating a pattern and paying attention to the way the text lines up.

Paul Boag: So whatever, bearing in mind that we are limited to such a small set of fonts. What sort of basic advice would you give to someone starting on in web typography. You mentioned line spacing, what are you getting at there?

Jason Beaird: The default line spacing for HTML is very tight. And with tight text like that it’s kind of hard to read And also thinking about the width of the text you are reading . When you are reading a newspaper article or a magazine article the reason the columns are so narrow is because it’s easy, or a book even, it’s easy for your eye to scan a certain width of text and it’s easy for your eye to move to the next line if there is a little bit of space between it. And if you kind of know those basic concepts you can make it a little more pleasing to read that the default set up for typography on the web.

Paul Boag: Yeah, because especially if you’ve got a fluid site you can end up with ridiculously long line lengths if you don’t.

Jason Beaird: Right and I think that’s a lot of the beef people have with fluid layouts is that not only are you taking power from the graphic designer but you’ll also making line widths that are incredibly hard to read. But in my opinion if the user is comfortable expanding the site out to that width, and it’s readable having the line width that long, then obviously they don’t have a problem with it. But you should sort of leave that up to the user if you can. But it’s been proven that it’s easier to read text that’s been set to a certain width.

Paul Boag: Are there certain type faces that are better suited to kind of headings in preference to body’s and vice versa?

Jason Beaird: Well with body text, traditionally it use to be that body text for books and that were set to times or serif fonts because the serifs sort of lead your eye to the next character, but because of the resolution we have with the monitors and the way the text is being presented it’s actually been proven that sans serif fonts are better, fonts like Arial and Helvetica, are easier to read in smaller sizes because you don’t get the kind of resolution, the kind of detail that you get with printed type. And now that’s changing, we’re getting higher and higher resolutions in displays so maybe that will change in the future. But it’s just important to know those kinds of idea when choosing the body type for your website. But when you are choosing a heading, when you’ve got something that is very large it really just matters how the text displays and because you can use images and because you can use things like (scalable Inman Flash Replacement) sIFR to display another font besides the standard 6 or 7 fonts that are available – I call it the ok 5 9 [laughs] that are available across the Mac and web computers, Mac and PC computers sorry. You can choose other fonts that are outside those fonts to use for headers or areas where you want to give a little more design appeal. So there is a world of fonts out there, some good, some corny, that are available, some free and some very expensive that you can use for the headline on your website and it’s just important to be aware of those other fonts. I gave a few resources for free fonts I like www.1001 fonts.com is a good place to go for licensed fonts is a great font boundary, there is just a lot of fonts makers that make excellent fonts, not just for printed material like books but for web designers and people working on the web should be aware as well.

Paul Boag: Cool. So the last chapter in your book talks about imagery and I’m fascinated, and I have to confess that I haven’t read that chapter yet, so I’m kind of fascinated to know what you cover in that chapter as far as using imagery on the web. What kind of advice do you give?

Jason Beaird: Well the imagery. The graphic design doesn’t stop creating the frame around the website. It’s also about formatting the inside which is kind of difficult when you give the power to the user, give them content management. But choosing supporting content imagery is one thing that can really enhance the user experience of the web site. And finding and creating supporting imagery for awebsite content can be very difficult if you don’t know where to look or if you’re not a good illustrator or if you are not good at Photoshop. So I just try to give a basic primer on finding this type of supporting imagery and if you find an image that might work, how to tweak it to work for your needs. I just wanted to give a basic intro to using stock photo sites like iPhoto or stock photo exchange which is sxc.hu is a free stock photography site that is really great it has a lot of images. Finding images and then using them in your site is one way to really enhance the experience for your user, beyond that also I try to warn people from stealing images from Google and stop using the stock images and stock photography that we are all use to seeing in most free publication. I mean really here are a lot of stock images that have been created; the guy with the light bulb over his head, the hands holding the tree that’s growing in the soil in the persons hands. These are clique in the stock photography world you have to be aware when choosing images, to enhance the user experience.

Paul Boag: Yeah, yeah, defiantly , did you cover any of the technical aspects of compressing images or whether to go gif or jpeg and that kind of thing.

Jason Beaird: Yeah I did give a quick primer on jpegs, gifs and pings. And just a quick for everybody, if you are using a photo you obviously want to use a jpeg because usually with photos you usually have a lot of different tones and images. And gifs and pings the file space is based on the number of colours in the image. If you are using an icon type thing or a colour field where you have a limited number of colours then gif or pings are the way to go. And choosing between gifs and pings is really all about choosing between the types of transparency you want to have. Internet explorer 6 and below doesn’t support alpha transparency where you have a sort of gradient from opaque to transparent it just supports on an off. So with pings if you have transparency then you get a pink halo around them. Areas where there is transparency you can’t see it, now there are fixes for that but it’s kind of hacky still and for that reason people still hang onto the good old gif format which has transparency and unfortunately also has animation. [Both laugh]

Paul Boag: So is that one of your rules? Never ever use animated gifs?

Jason Beaird: Actually no it’s not, because I’ve used animated gifs even on my own site if you go to my site jasongraphics.com and hover over the logo it was sort of an experiment toy to play with I was designing my current layout, it was a sliding door type image where I’ve got the still part of the Jason graphics logo and then when you move over it jumps up, the position of the image jumps up so you see the animated moving, like sunrays over the logo. So that’s an animated gif and I’m not ashamed of that. But I think that animated gifs in a lot of ways degrade the professionalism of a lot of websites.

Paul Boag: It sounds a superb book, for anyone that’s not from a design background. Where can they get a hold of a copy, where can they find out more about it, how can they buy it I guess is the next question?

Jason Beaird: Well I’d love you to buy it.

Paul Boag: Obviously.

Jason Beaird: I set a little promo site for the book at www.principlesofbeautifulwebdesign.com were you can kind of hover over, I did a fun little thing where if you hover over each of the chapter names it sort of point s out in the website design itself how the things play a part of the design I made for the promo site.

Paul Boag: Oh cool.

Jason Beaird: Beyond that amazon.com has a good price for the book usually and you can go of course to site point.com to buy directly from them, and most people prefer to do is buy directly from Sitepoint. They sent you lots of emails about books that are coming out and specials. A lot of people are big fans of Sitepoint. I really like them a lot too.

Paul Boag: Yeah if you haven’t checked out Sitepoint before, then it’s worth saying that they are a lot more than a book publisher they have got a huge site with tons of great articles of all aspects of web design and a really active forum as well.

Jason Beaird: The forums are a great place to get involved and a great place to learn new things.

Paul Boag: Thank you so much for coming on the show I can’t say I normally get people on the show to pimp their book and to be honest that wasn’t what I originally ask you to do either. But the more I think about it the more I’ll looked at it, the more I think it’s a perfect book for a lot people that listen to this show if you are starting out in any form of design and don’t come from a design background then I can highly recommend this is a book to check out. Jason, we’ll get you back again in the future no doubt and make you cover some of these things in more depth. But for now thanks you very much for being on the show.

Jason Beaird: I appreciate it, it’s like being on the Dave Letterman show or the Conon O’Brien [Paul laughs] it’s like a status symbol. But I’m glad to be here and thanks for having me on the show.

Paul Boag: Thanks very much.

Back to top

Listeners email:

A excellent wire-framing tool

Robin:I’m a part-time web developer, committed to web standards, one day I’d like to make it my job. I’m a regular listener of boagworld in my car (traffic jam) going to work.

Remembering your discussion with Marcus about wire-framing (Powerpoint or Visio) i just came across this product: http://www.axure.com/demo.aspx. Looks spectacular although much to expensive for me (still).

Keep up the good work.

Building an online portfolio

Sultan:On the Headscape website I notice you have “related links” and “related pages”. What is the logic of that?

Also in your portfolio section when I click on a thumbnail why don’t you guys link to the actual sites rather than to a screen shot?

First of all let me say there is a lot about the Headscape website which I don’t like. It was built a while ago and our thinking has moved on.

One example of this is related pages and links. The logic was that related pages referred to other pages on the same website. Related links where external links to third parties. However in hindsight I don’t think that is a very clear distinction and should probably be changed.

I am however more happy with what we have done in our portfolio section. We have several reasons for the decision to link to screen shots rather than live sites. These include…

  • Some of the sites are intranets and not available to the public
  • Some sites had limited shelf life and are no longer available
  • We wanted the user to be able to click through multiples sites in quick succession

However, the primary reason is that clients often make significant alternations to the sites we deliver. After the end of the project we simply cannot guarantee that the quality of design and code will be maintained and so prefer not to directly link to the sites.

I am not suggesting that this is the right decision however it is the course of action we have chosen for Headscape.

106. Back to work blues

On this week’s show: Paul and Marcus discuss common mistakes when creating your sites structure and Rachel Andrews shares her experiences of getting into web design.

Play

Download this show.

Launch our podcast player

News and events | Common mistakes of site structure | Rachel Andrews on building your web design career | Listener emails

Just a quick little request before we kick off today’s show. I need to get some more moo cards for the boagworld podcast (I am too tight to get proper business cards). Anyway I am having trouble with what to put on the cards. I was going to put a nice image on the cards but when I thought about it I couldn’t think of anything appropriate. In the end I decided to include tiny snippets from the reviews people have written about the show. However, being typically British with our self deprecating sense of humour. I decided to use the negative reviews rather than the positive ones. I have some great stuff such as “Paul has an ego that doesn’t need boosting” and “truly crappy jokes”. However, I need more. So, if you have 5 minutes this week drop me an email with a short, witty and hopefully not too rude review of the show. Let the venom flow :)

News and events

Internet Explorer 8

So the last time we did the news before Christmas Microsoft were under attack from Opera for its lack of standards support. Well, things have moved on since then and it is looking like Internet Explorer 8 is shaping up to be a very nice browser indeed. For start IE8 has passed the Acid 2 test published by the Web Standards Project. This is a definite commitment from Microsoft to provide comprehensive standards support and should be applauded. Jonathan Snook explains the ramifications of this as well as making some predications of his own as to what IE8 will look like. According to him we can expect straightforward column layouts, grid positioning and improved javascript support. Best of all if Jonathan is right we might see IE8 out in beta by the summer and in final release by next Christmas. Maybe then we can look at dropping support for IE6.

Using CSS to diagnose problems

Although there is still a lot of CSS not supported by browsers such as IE it is incredible what is possible with just what we have at the moment. Eric Meyer recently posted an article suggesting that you might want to consider using CSS to diagnose issues in your HTML that need resolving. In his article he uses CSS to find out where markup might be choking on missing accessibility features, targetless links, and just plain missing content. For example he uses CSS to visually highlight all images that have an empty or missing ALT attribute.

This isn’t an entirely new ideas. In fact Marco Battilana proposed a similar approach to highlight accessibility issues back in July 2006. However, Eric has taken it that much further and offered an excellent way of not only highlighting problems to yourself but also to your clients who maybe editing HTML.

Common accessibility mistakes

Talking about highlighting accessibility mistakes I came across a great article that does exactly that. Basically the article focuses on the fact that website owners can often be over enthusiastic when it comes to accessibility and start overusing HTML attributes designed to help accessibility. The result is that we can often do more harm than good. The article looks at the alt and title attributes which are often verbose or repetitious. It also looks at tabindex and accesskeys that can cause confusion and conflicts with normal browser behaviour. If you are applying any of these attributes to your code then I highly recommend you cast your eye over this article.

Basic design principles

The final story this week is an amazing series of posts by Patrick McNeil over at Design Meltdown. The reason I say they are amazing is because they are immense and I confess I am yet to read all of them. As you probably already know Design Meltdown tracks trends in web design and shows examples of sites that highlight these trends. Using the same example based approach Patrick looks at the fundamental principles of design and deconstructs them expertly. He covers Emphasis, Contrast, Balance, Alignment, Repetition and Flow in a screenshot packed series of posts that are a must read for anybody starting out in design. In the past I have always recommended Jason Beaird’s book “The Principles of Beautiful Web Design” for those starting out in design. In fact we have Jason on the show soon. However, if you don’t like reading books or want to save a bit of money then Patrick’s analysis is a credible alternative. Check it out.

Back to top

Feature: Common mistakes of site structure

Just before Christmas I wrote my final blog post for the year on creating the structure for your site. It is a topic that I have been thinking a lot about recently because of various projects I am working on and so it was fresh in my mind. In particular it occurred to me how much harder producing a good site hierarchy is than it first appears. In fact I see the same common mistakes occurring again and again. It is these mistakes I want to look at in today’s show. Read Common mistakes of site structure.

Back to top

Expert interview: Rachel Andrews on building a web design career

Paul: OK, so joining me today is Rachel Andrew from EdgeofMySeat.com. Hello Rachel. It’s good to have you on the show at last.

Rachel: Hello, Paul. It’s good to be here.

Paul: I feel like I’ve been trying to bully you to come on the show forever and ever and ever, but it hasn’t worked out for one reason or another, but we finally got you here, so that’s good news. So uhm, Rachel, when I came to kind of putting together what I was going to do, talking to you. I suddenly realized I didn’t know you very well. I’ve heard a lot about you and I’ve heard a lot of other people say good things about you, which has gotta be a good thing, but I didn’t know anything about your background or kind of how you came to be involved in web developement. So, I thought it might be quite interesting, if It’s ok with you, just to spend a few minutes talking about how you came to be a web developer. How did you get into this illustrious career?

Rachel: Uhm, completely by accident, really. It wasn’t something I intended to do. My training is as a dancer. I was going to dance. That’s all I ever wanted to do.

Paul: All right.

Rachel (laughing): So, the part where I ended up doing this surprised everyone, (Paul laughing) especially my programmer father. (Rachel laughs)

Paul: Ahhhhh

Rachel: We didn’t even have computers in school when I was in school. I’m showing my age.

Paul: Yeah, I know the feeling.

Rachel: Yeah, so, and I remember when I was, I don’t know, either 13 or 14 there were two guys that came in and said, “All of you will need to know about computers in your future careers.” And I was like, “No I won’t. I’m going to be a dancer.” and they couldnt tell me why I would need computers and so I felt quite pleased with myself. So, yes, it wasn’t on the radar after all.

Paul: So, how did you go from dance to web developement? It seems a bit of a leap there.

Rachel: Well, I know this is a fairly technical career, and I was working back stage for a quite a while and when I decided to quit dance for various reasons, I was working in the west end and I managed to my way into a back-stage techie job.

Paul: OK.

Rachel: I did work as a choreographer and I knew a reasonable amount about sound and lighting and could my way in. So, I worked back-stage in the west end and for a year and a half on Charlston and on The Mouse Trap.

Paul: Right, I see.

Rachel: So, so that was it. So, it wound up to be a technical kind of job and then I found myself pregnant with my daughter. And you cant go heaving around stage equipment while pregnant.

Paul: No.

Rachel: So (laughing), I found myself with some time on my hands. It was really that I even started using the internet.

Paul: Oh, ok.

Rachel: I was fairly young and didnt know anybody else with a child and pregnant.

Paul: What kind of… how long ago are we talking about here?

Rachel: Well, the said child is now nearly 11.

Paul: Right.

Rachel: So, quiet a while ago. ( laughing)

Paul: OK.(laughing)

Paul: So, in the relatively early days of the Web then to some degree…

Rachel: Yes. Yeah and I mean thats really so very important in that at the time there wasn’t actually that much to learn and I was chatting to people on for the parents on the forums because as I said, I didn’t know anyone with a baby and I didn’t know anything about babies. So, (Paul: Ahhh) I was using the web just to talk to other people in the same situation. And then if you wanted to put anything online there wasn’t Flickr or all of these hings. You really had to build a web site.

Paul: Right. Yeah.

Rachel: So, you know, once my daughter was born, I started putting together various HTML. So I could put together a web site telling people about her and things like that. And that’s what everyone did.

Paul: OK.

Rachel: You chat in the discussion forums and you build web sites. Uhm I don’t know… I quite liked that. That was always good fun. So, it didnt take that long before people would start asking me if I would build them a web site.

Paul: Mmhmm

Rachel: And… and at the time there was so little to know. You know, it was a bit of HTML and you had to do some basic things with images. As time went on, I realized I was actually quite interested in, what at the time fewer people were doing which was writing things with Perl which was about the only thing that anyone used to do things like guestbooks and (Paul: Yeah) posting forums to email. It was very, very limited at the time in terms of what people were doing on the server side. I sat down with the Orilley Camel book and taught myself Perl.

Paul: Oh Right, OK. (Rachel laughing) As you do.

Rachel: As you do. Obviously

Marcus: Or not, in my case.

Rachel: Yeah, well… I was bored. (all laughing) I had a baby. You know? Nothing else to do. So, that’s really how I got into doing the back-end stuff via such a strange route and I didn’t really realize what I was learning or if there was real reason to do so. It was interesting to me.

Paul: Do you think there was any advantages or drawbacks to taking that kind of route. I mean I know that most of us that entered the web in the early days did it through some convoluted route in preference to having some kind of formal training. Do you think the people that are coming along these days are going through a proper… you know, going through some kind of computer training course or whatever? Do you think their at a disadvantage for not learning it themselves and discovering it themselves.

Rachel: Well, yeah, but I think things are so different now. I mean back then, it really was a case of: You learned HTML. You learned a little bit about how to make graphics work online. And maybe, if you’re very pushy, you learned some Perl. (Paul: Yeah) And that was it. There wasn’t a huge amount of decisions. I mean, even just to start learning to do this now, you start having to think, “Well, which language do I want to learn? What is the best thing to be learning? Where should I put my time?” (Paul: Yeah, totally). You know, I was just kind of sitting with a little 486 computer and thinking, “You know… this is quite interesting. Look, I can do this!” But we were all just discovering what we could do at the time. Whereas now, if you’re looking at this as a career and what’s going to be best right from the start, before you’ve even gotten started, you know? (Paul: Yeah) So, It’s very different. And It’s very difficult when people always say, “Well, how did you get started? Have you got any suggestions on how I can get started?” And It’s so different now.

Paul: That’s probably one of the most common emails I get. It’s, how do you get started and what languages do you start with? So, I guess you really didn’t have a lot of choice. (Rachel (laughing): No…) It was Perl or nothing, wasn’t it?

Rachel: Really, I mean, yeah, there were other things around but generally people were writing in C, Javascript, and Perl. And the web host I happened to have, had this server which you were allowed to run your scripts on. (Paul: Oh, ok) (Rachel laughing) They were still slightly nervous of it. You know, it was just one server you could run things on. It was a quite good community around that. People would help each other out on how to do things.

Paul: So what advice do you give people who do write with those kinds of questions as to what languages to start with? What do you say?

Rachel: I think the important thing is to learn something well. At the end of the day, once you’ve learned one launguage, you can usually swap to something else. It’s the concept that’s the hard thing. (Paul: Yeah.) Understanding based design or understanding just the basic constructs of any language. Once you’ve done that, you can usually swap to something else. I usually say that PHP is a pretty good choice. Just because It’s out there, everywhere. (Paul: Yeah) You’re going to be able to easily find somewhere to run it. You can set up your own development environment without having to spend any money, really. You can get that all set up. And there is lots and lots of help and there is a great community around that. And to be honest, PHP is what we tend to develop in now and most of the time.

Paul: I mean, It’s quite interesting that you talk about those early days and how you basically got into it because you became a mother. But the early days in the web, and to be honest, to some extent now, there arent exactly a huge number of female developers around. I mean, it seems to be a very male dominated thing. Did that put you off? Did that create barriers to you?

Rachel: It didnt really at the time when I was learning because I came out of a very male dominated profession anyway, (Paul: Oh, OK.) having been working back stage. So, it didnt, worry me. And also at the time, I was just interested in learning it. I think out there in the work place once I became employed doing this, I encountered all sorts of strange situations where people really couldn’t quite get their head around the fact that I was technical and not like a designer or not something else that cliquey females are doing. I was the head of a technical team and went to help someone with a computer and I was the most senior person on the team. And they said, “Oh, can you not send one of the boys down?” (Paul gasps) I then said, “I can send one of the boys down. They’re not going to fix your computer for you, but I can send them down if that’s what you want.” (all laughing) I mean, so people were a bit taken aback, I think and don’t immediately assume that I do the job that I do (Paul: Yeah.) and are much more comfortable of putting me in a designer area.

Paul: Well, that was the mistake I made, isn’t it? (Rachel laughing) The first time, I suppose. I was the typical male chauvinist pig and presumed you are a designer, which I don’t know why. I think it was the hair color, more than anything.

Rachel (laughing): To be honest, I am not particularly hung up about it. It’s not something I get terribly upset about. I find it sort of intriguing that people just assume that. I’m not… you know… I’ve work in… sort of male dominated jobs for a long, long time now and I think if I got terribly upset about these things I wouldn’t be doing it. It is interesting. But in other ways, it works for me. When I was going for job interviews, for instance, if I’m the only woman who walks in and there are lots and lots of men, they’re going to remember me. (Paul: Yeah) And in the same, you know, if I’m pitching for work it’s a talking point. You know, people are always interested as to why I’m doing what I’m doing.

Paul: Damn, and here I was thinking I was asking original questions!

(Rachel and Paul laugh)

Rachel: I think sometimes, it does work for me because do remember. They would think can’t a woman do something a bit unusual?

Paul: Do you think it’s a problem within the industry or would you just think It’s one of those things and what will be will be kind of attitude?

Rachel: It’s really hard to see where it’s a problem. I think It’s a problem if girls or young women who are looking at career choices are being put off because they don’t see female role models out there. And, there’s lots of reasons why. There are women around doing this and tend not to be so high profile. (Paul: Yeah) I mean the reason that I’m not touring around all the different events and things is because I’m a mom. (Paul: Yeah!) You know, and I think that’s the same for an awful lot of women. I talked about this on my blog once and got loads and loads of women contacting me going, “Yes, exactly!” We’re the one’s doing the majority of childcare. I know there are men in that position too, and I’m not saying there aren’t men who are having to be… going to pick up kids at 3:00 or whatever it is. But it does tend to be women and It’s often the women who make that choice or wants to spend time close to the kids when they’re very little. My daughter is getting older but even so, I still wouldn’t be happy about, say going to a different country and leaving her here to go to an event.

Paul: Yeah. I mean to be honest, even for this interview we kind of have to fit it in around you taking your child somewhere, Marcus has got to do a school run in a minute. You know, so, it’s all part of the kind of… yeah… It’s nice we’re in a position where we can kind of fit our work around our families. It’s a good thing, not a bad thing.

Rachel: Yes, it is. And I think that’s possibly one of the reasons why there aren’t so many high profile women, because it takes time to raise your profile. And without me quite looking, I’ve been able to do that through writing, which I can do at midnight or whatever. If you’re going to get out there and get around to all the conferences and things, you know, and look at what other people who are considered to be my peer group and what they’re doing. I just couldn’t physically do that. (Paul: Yeah, totally) Because, I don’t want to. I don’t want to spend a lot of time away from my daughter right now. Maybe in 6 years time, she will be very disinterested in spending any time with me.

(Rachel and Paul Laughing)

Paul: Once she’s a teen-ager, you won’t want to be with her either.

(Both continue laughing)

Rachel: Exactly, you know, so things change but there are quite a lot of people with quite young children and actually more and more so. It’s quite funny, I feel like I’ve got quite an old child for the group of people that I speak to. There are lots of new developer babies out there.

Paul: Yeah, well Marcus is old and decrepit.

Marcus: Well, just to depress you, Rachel, what happens when they get older and become teenagers, they just rely on you as a taxi service.

Rachel: Well, I get that as well. That was the case today. I was ferrying mine and two others back from the

Marcus: The only thing I would say though is, we went through a period about 6 months the beginning of this year, trying to recruit new developers. And we only interviewed one woman out of probably a dozen candidates

Paul: I think that it’s worth saying that’s because we only have 1 woman apply, rather than we segregated all the women who refused to interview.

Marcus: That’s what I meant. Yes, well put Paul. We literally had only 1 woman apply, so yeah… I don’t really know why. Maybe it just seemed like kind of a boy’s area at the moment. I suppose, from what you were saying about the fact that you’re not inclined to go out there and sort of go out on the circuit like Paul does. I suppose until that happens, and maybe younger women who aren’t thinking about motherhood yet, are the ones who are going to be out there raising the profile of women and hopefully, this sort of “boys’ club” type mentality will sort of just fizzle away.

Paul: I mean, It’s quite interesting that you say, how you talked about how you managed to raise your profiles through writing. Tell us a little about that. How did you get into writing books? Because, you seem quite prolific. I did a quick search on Amazon to see exactly how much you’ve written and it seemed to go on for quite a long while.

Rachel: Yeah, there’s quite a few. That was, again, like most things, I tend to say, “Oh yes, I’ll have a go at that!” and then worry about it later. It was a long time ago, I had written some stuff for the Macromedia Web Site about Dreamweaver.

Paul: OK

Rachel: And it was Glasshouse who contacted me and said, “Oh, would you write a couple of chapters for a book?” A couple of chapters, that would be alright, you know (laughing). (Paul: Yeah, no big deal). So yeah, I wrote a couple of chapter for a book and it kind of went from there, really. I like writing. I enjoy… I’m much more from an arts background really than technical. So, I do enjoy writing and putting things across that way. So, yeah, it just went from there. And then when someone said, “Oh, will you write a few more chapters?” Yeah, ok, that was alright. (laughs) And before I know it, I’ve got this great list of books.

Paul: Yeah. It’s a very time consuming thing to do. I mean, beyond the fact that you obviously sound like you enjoy doing it. Do you find it beneficial from a publicity angle for bringing in work?

Rachel: Yeah, absolutely. I think people tend to see you as an expert if you’ve got things in print; if you’ve written things. It does sort of depend that you do know what you’re talking about. And especially with what I do, which is much more… It’s not like I have to show a nice portfolio of pretty things. This is what I can do. What people are doing when they hire me or hire my company is they are hiring us for our expertise. And they have to constant that we actually are experts; that we know what we’re talking about. So the writing does help in that because people assume that if someone let you write a book, you must actually know what you are talking about.

Paul: I mean, I get emails from people asking how do you go about raising your profile. I’m quite interested as to whether you stumbled into this. You know, you talked about you were writing for the Macromedia web site. Did you go out purposefully, intending to write for them or did it just kind of happen? How’s that come about?

Rachel: Again, that really just happened. But because I was writing on my own blog, and I was writing… you know, I was helping people out in forums. (Paul: Right) You know, if you’re out there doing things, people do notice. I mean certainly with things like magazines and books and you know, varies sites that want articles. There are people out there that are looking for people to write all the time, because there’s actually an awful lot of people who know what they’re doing but there are fewer who can express it and express it in a way that someone new to the concept is going to understand. If you are able to do that, if that’s something you can do and you are doing that on your own site or are helping people out in forums and things then it will get noticed. And there are quite a bit of places you can be submitting I suppose, to, you know, Site Point and Vitamin… There’s quite a bit of other sites that accept good content. (Paul: Yeah.) It means that you have to write a few things that you’re not paid for to get going. You can find then, that you can start putting together a body of work and say, “Well, this is the stuff I’ve done.” It’s not in It’self something that you earn a huge amount of money from. I think people who write for a living must have to work incredibly hard.

Paul: (laughing) Or be incredibly good. One or the other.

(Rachel and Paul laughing)

Rachel: Both I think, both. As something that helps raise your profile for the other things you do. If I found it an absolute chore, I don’t think I would do it because you don’t want to be sogging away at things you can’t stand in the hope that it will get you some profile. But it is one way to do it and It’s certainly a way to do it if you are in a position where you can’t get out to lots of events or you’re not someone who wants to do public speaking. I’m not keen at all on public speaking. I much rather hide behind the computer (laughing).

Paul: A proper developer. That’s what I like to hear.

Rachel: So, you know, It’s another way of doing it, because I do sort of think of the public speaking if you’re going to be thinking of conferences as being something that would really get that profile up there. No one has really met me until fairly recently at any events because I didn’t get to anything really. And yet a lot people would have known of me and the stuff I’ve done because of the lighting.

Paul: I mean, you talk about that you use this as a mechanism to you know, to increase your profile for the other work that you do. So, perhaps we ought to talk about the other work that you do. I mean, you run a company, “Edge of My Seat” which is edgeofmyseat.com. How did that start? You obviously from going… from being an enthusiastic amateur, you must have gotten a job in web design, I’m guessing. How did you go about getting that job and from there, how did you end up running your own company?

Rachel: Well, I… When I decided I actually wanted to go back to work… I’ve been doing bIt’s and pieces while my daughter was quite little and I decided I wanted to go back to work and it was really tail-end of this whole dot com era. (Paul: Oh, OK.) And so, I ended up heading up a technical team at Property Finder. (Paul: Oh, OK. Yeah, I know.) Which was very much on the technical side and we managed the servers and things like that rather than even doing any development or very much development. There were other people who were more on the development team, although we still did bIt’s and pieces. I did that for a while and the whole sort of dot com thing was starting to fall apart really, at that point. And I moved to another dot com company who built portal sites for accountants. So I know quite a bit about stage integration (Paul: Wow. What an exciting life you have). Yeah, but that’s the time where things really weren’t looking that stable and I felt, well I can actually do this myself. And at least then I would know where I was in terms of whether I was going to get paid by people. The problem is being employed in an unstable situation is that really, you can work a whole month and get to the end of the month and find out that nobody’s paying you. (Paul: Yeah.) And so I figured that actually, I may be better off setting off on my own. And so people had asked if I would take on bIt’s of freelance work and things. And so, I actually purchased a printer’s trust because at the time I was a young single mom. I’m not so young anymore but I purchased a printer’s trust and this in 2001. And they basically gave me a small grant and loan to get the company started. So, I had about a month’s money when I started. (laughing) I didn’t have the dot coms, so I kind of had to work. (Paul: Wow!) It’s a good way to start a business, you know (Paul: Yeah.) … make or break really. If it doesn’t work, we don’t eat.

(Rachel, Paul and Marcus laughing)

Marcus: I remember that feeling very well.

Rachel: Yeah.

Paul: Yes

Rachel: But it makes you really dive into it. The nice thing was, because I was paying for a child, mind you, at the time, I actually only had to earn half of what I had earned because I could keep her home with me.

Paul: Ahh, ok.

Rachel: So, I must have cut my expenses by being able sort of work around my daughter’s schedule and things. So, that kind of worked out alright and really, it went from there.

Paul: So how did you begin to win the business in that first month of, “Oh crap! What have I done?” (Rachel and Marcus laugh) You know, where did the work come from?

Rachel: Well, at the time, what I realized was that because of how the dot com was collapsing, everyone was getting rid of their developers. But they still had all these applications. And something I’ve always been good at is picking up on other people’s stuff and working on it. So, probably, uhm, September ’01, which was like a terrible time to start a company (Rachel and Paul laugh) and really for the first two or three years was taking stuff that was already built and was falling apart, or the developers had gone or had all sorts of problems with it and just fixing it or adding bits to it. And I did lots and lots of that which, during this time of recession, really, was actually, really good work because there was plenty of it. Everything had to have been built while they had lots of developers and they had money and things. And so I sort helped things limp along a lot. And what this sort of lead to really was this idea of doing development for design agencies. (Paul: OK.) And focusing on doing really good development to support really nice design. That really is what we’ve moved on to do now. Most of our clients are designers or design agencies. And they do a really good design, and then they hand it over to us and we look after it and we make sure it will work. (laughing) That’s actually a really nice way to work because it means we get to work with some really nice stuff, anyway, well designed stuff and we have people who care about what they do. (Paul: Yeah.) And we get to do the development side of things that we enjoy. Sort of working with people rather just sort of chucking things over the fence and throwing it back.

Marcus: The point your picking about picking up what other people have done and fixing it and that kind of thing… did that not kind of cause you problems with development platforms and having to deal with lots of different types of languages and that kind of thing?

Rachel: Yeah. I had learned ASP by that point and a bit of Java. And I tend to not have too much problems swapping from one thing to the other. Certainly, I mean then, it was a lot of Perl and my class PSP. Because that was, at this sort of time, they were really the two things that you were seeing things built in. So, I used to do either and then I started doing PHP as well around the same time. So, I’ve always been quite happy swapping between languages, swapping between databases. (Marcus begins to speak: I think the reason why…) It gets a bit much if you do too many in one day, you know, because you start putting semi-colons in the wrong place and stuff. It doesn’t really bother me too much. I mean, its nice to be able to concentrate one thing. As I said, we tend to build new stuff in PHP. But, I’m generally quite happy switching around.

Marcus: I suppose, the reason why I was asking is we’ve come across a few briefs that we’ve been sent in the past where it seemed like the perfect job for us but the development platform in particular has been something that we just don’t work on. Do we want to invest on that kind of platform just so we can go after this job and quite often, we’ve thought to ourselves, “No, we don’t.” So, I guess that’s where the question is coming from.

Rachel: Yeah, I think in terms of new stuff, you kind of do have to focus unless you’ve got an awful lot of people able to create your own libraries and things in different languages. So for new stuff, we do tend to choose PHP but at the time, what I was doing was just picking up on stuff. It was less of a problem really because I was just fixing stuff that already existed.

Paul: You seem to have done very well over the last few years and Drew has come and joined you now and you seem to be branching out a bit into the area of training. That seems to be something that’s come up.

Rachel: Yup.

Paul: I’m quite interested, you know… it’s great you’re there and you’re able to offer training courses. You do have a basic CSS training course, I think (R: Mmmhmm) and you’re talking about doing an advanced one, is that right?

Rachel: Possibly going to do that. We’ve had a few people ask. (Paul: OK) So, that’s what we’re thinking of doing.

Paul: So, I mean, the question now is who trains the trainer? How do you guys stay on top of the latest things that are emerging and how do you keep up with what’s going on?

Rachel: Well, basically, because we are doing it all the time, I think. The difference between us and a training company that just does training is that actually what we’re doing is, we’re using this stuff all the time. It’s the same as when I buy a book. I’m writing a book from the point of view of someone who has to do this. You know, who practically is doing it. And it’s the same with the training. Obviously, we’re constantly reading up on new things and trying things out in browsers and trying to get around problems and just by the day to day work that we do. So, that’s really what we’re bringing to a training course. For two or three years, people have asked me if I would do training. But until Drew joined, we just didn’t have the capacity. It comes down to one of those things that have to be arranged. So, it wasn’t saying that I really felt that I couldn’t do, but Drew was making to do it as well. Its great fun. Its an enjoyable… its actually enjoyable to be face-to-face with people. Especially writing a book and then the feedback you get as the occasional email that people say, “Oh, I really enjoyed that!” or, “Why did you say this? Its rubbish!” (Rachel and Paul laughing) Actually being face-to-face with people and seeing how they work through the course is really, really interesting and great fun.

Paul: Cool!

Rachel: So, yes. It’s been good.

Paul: Excellent! Well, thank you so much, Rachel, for coming on the show. It was really good to hear how you got into things and how your career has progressed. Even if it’s somewhat chaotic along the way. Although I can associate with that (Rachel laughing) kind of bouncing from one thing… We’d set up Headscape in January, 2002. So we were only 3 months behind you, so we understand your pain there.

Rachel: Yes, well it wasn’t the best time, really.

Marcus: We were both made redundant from a dot com in December, 2001, so it was necessity that got Headscape, I think.

Paul: Yeah. Always the best way. OK, thank you very much, Rachel, uhm and I’m sure that we will get you back on the show again if you’re willing at some point (Rachel laughing) in the future. Alright, thank you.

Rachel: OK.

Back to top

Listeners email:

So just before we wrap up the show I wanted to share with you an idea sent in recently by a listener (sorry I can’t find your name)! A number of you have written in since we said we were going to change the format of the show with ideas about how things could be improved. One idea that particularly appealed to me was a new short section at the end of the show where we read out some listeners emails. These emails could be a question, comment, recommendation or indeed anything else you think others maybe interested in. So whether you have a tip for improving your sites search engine rankings or just want to tell me how ignorant we are then drop us an email. Write in soon as we need content for next weeks show!

Quick and dirty wireframes

I am currently in the process of wireframing an internal project that we are working on at Headscape. It occurred to me that despite the fact that wireframes are a fundamental tool of web design, they are not something I have spoken about before.

What is a wireframe?

Fundamentally a wireframe is a tool for rapidly prototyping a website. They roughly approximate the layout, content and hierarchy of a web page as well as the relationship between pages. Effectively you are building a rough version of the site.

Wireframes don’t look attractive. They are not designed as such. Rather they give a sense of how things will be organised on your site. In many cases they lack colour and imagery, although there is no reason why they should. However, they do show visual hierarchy through layout, font size and shading.

Example wireframe

What benefits do they provide?

So why produce a wireframe? Well there are a number of good reasons…

  • They act as a reference point for the designer to work from, demonstrating the relative importance of various screen elements.
  • They can be used to test with. This enables you to ensure users can navigate a site and find key content on a page.
  • They help flush out the details of a site that are often missed. These include things like password recovery and error handling.
  • They help to define interactive elements such as AJAX and Javascript in a way a static Photoshop mockup cannot.
  • They help the client to visualise how the site will work.
  • They identify navigational issues which need resolving.

How to create a wireframe

Once you have recognised the benefit of producing wireframes the next question becomes how exactly do you build them? The answer is largely dictated by two factors; the time available and the complexity of the website.

If you are really strapped for time then simply sketching out some key pages is better than nothing. Even these can be used in testing and shown to the client. However, a sketch does not show interactive elements or the relationship between pages.

If you have a little more time you could produce key pages in a tool like Omnigraffle or Visio. Better still is powerpoint which allows you to link multiple pages together, so creating a basic navigable site.

However, probably the most common way to build wireframes is using HTML. Of course the downside of this approach is that it can take longer if you are overly precious about your code. Personally, when it comes to wireframes I prefer the quick and dirty approach. I create my HTML wireframes using the WYSIWYG editor in Dreamweaver, churning out the pages through a mixture of CSS and tables. I don’t care what is going on under the hood. All I care about is that I can get a sense of how the site would work.

Taking this somewhat cavalier attitude to HTML wireframes is not without its drawbacks. Because the underlying code is a mess, ultimately the wireframe has to be thrown away. A better approach would be to use nice clean semantic code which can then be reused for the final build. However, in my experience this rarely works in reality. The only time I do use this approach is when building a site on our content management system. In such situations it is as easy to rapidly produce pages in the cms as it is in Dreamweaver.

The key to wireframes is for them to be quick and disposable. Wireframes are the place for you to experiment and try out new ideas. They are the place for testing and adaptation, not for being overly precious.

If your site is a simple one then using sketches or a tool like Visio will probably be enough. However, if it is more complex with a lot of pages or interaction then consider using an HTML wireframe. In short use the right tool for the job!