Yet another job at Headscape!

As you may have already read, Headscape is currently recruiting a product evangelist. However, we also need another server side developer.

Are you a developer living in the South of England? Headscape is looking for a talented, enthusiastic developer to join its team.

We are looking for a graduate who is passionate about the web, has at least a couple of years of experience as a full-time web developer and can work out of our Hampshire offices.

Who we are looking for

We are looking for a server side developer who is absolutely passionate about the web and keen to develop new skills and experiences.

We are looking for somebody that loves finding innovative solutions to problems, enjoys working as part of a creative team and excels under pressure.

We need a graduate with a computer science, or similar, background preferably with a first or upper second degree. You will have at least two years experience of working as a full-time developer preferably in an agency environment.

Although Headscape is almost exclusively a .NET development house, we do not require you to have specific experience in this language. As long as you can write great code, we will teach you the rest. (Anti-Microsoft Bigots need not apply!)

What we can offer

Headscape has a lot to offer employees. Just some of the benefits include…

  • A great working environment in a beautiful converted barn
  • The opportunity to work on both client projects and internal developments
  • A personal annual training and conferences budget.
  • The chance to attend industry conferences (most of our team are off to SXSW in March)
  • A holiday allowance that increases with length of employment at Headscape.
  • The opportunity to work with an amazingly talented team
  • Loads of challenging and complex work that will stretch your skills
  • Some great client work to add to your CV
  • A decent office chair! :)

As for salary – Headscape always try to pay well and also to pass on our success in the form of bonuses when things go well.

Where you would work

One of the best things about working for Headscape is our offices. Check out the video tour below. This was originally recorded to show people the room we have for rent. However, it also gives you a nice idea of where you would work.

The office is based in Lockerley, Hampshire. This makes it well placed for those living in Bournemouth, Winchester, Southampton, Romsey, Basingstoke and Portsmouth. However, its such a damn nice place that it is worth relocating for!

Interested?

So are you interested? If so (and you are not a recruitment agency) then email your CV to [email protected] or call him on 01722 320596.

180. Backend

On this week’s show: The Northeners are joined by the Headscape duo Craig and Dave. We talk about why you should care about .NET MVC and answer your questions about managing your code and friendly URLs.

Play

Download this show

Launch our podcast player

Our most complicated setup to date! Ryan in the studio, Craig and Dave in the barn and Stanton on the phone.

Housekeeping

Vote for our SXSW Panels!

It’s that time of year again and we’re asking our beloved listeners to vote for one or both of our SXSW panels.

Pain Free Design: Getting Client Sign Off

Boagworld Live – Open Mic

Any votes would be greatly appriciated!

News

Expanding your development skills with Creative Tech Projects

This post by Smashing Magazine tries to pursued you into doing something different every once in a while and points out that even if you’re a web developer, your next project doesn’t have to be a website! You can learn a lot by doing something outside your normal comfort zone, and there’s some great examples of different things you could play with, such as:

  • Write your own desktop application, using Air for example
  • Extend Firefox
  • Create interfaces for your favourite gadget, such as your iPhone or Wii
  • Play with Hardware, such as the WiiMote, Arduino kits or Lego Mindstorms

One of the things I love about working in this industry is the sheer amount of cool stuff available for us to play with. Admittedly, it can often be hard to find the time, or even justify spending time playing with cool stuff when client work is stacking up, but who knows, you might find that people out there would pay you good money to build things using the skills you acquire!

5 Advanced Photoshop techniques for web designers

Yes, this is a ‘top 5’ type post, but it’s quite a good one so I thought I’d tell you about it. This article on the Think Vitamin blog gives you a decent rundown of 5 popular visual effects in modern web design, and tells you how to replicate them.

There’s tons of screenshots and explanations of how to make awesome buttons, navigation menus, inset typography, faded shadows and depth. It’s a post to bookmark for those times when you have a spare few minutes to mess about in Photoshop and try new things.

Digg’s move to GIT

This is the first of a two part article detailing how the developers at Digg are making the move from Subversion to Git. I realise that source control doesn’t get discussed much on this show, but it’s something that every designer and developer should be using if they’re not already.

I’m not wanting to start a SVN vs GIT argument here, but I’m very interested in seeing how big established teams work in regards to source control and this is quite a candid account from the Digg team about the scaling issues they experienced as the development team expanded and SVN struggled under the load, and how they’re starting to use GIT to solve some of these problems, highlighting both the good and bad points of the new system.

Everyone will have their own source control preference, but if you’re part of a large team and have source control issues (don’t we all) then give this a read.

Back to top

Feature: Why .NET MVC? (and why should we care?)

Having previously written about the highs and, perhaps more importantly, lows of working as a .NET developer. This article will continue the trip into Microsoft World, only this time it’s to the land of MVC.

Read the Why .NET MVC? (and why should we care?)

Back to top

Listeners Questions

Managing your code

Question from Jamie…

I have recently started developing my own system for building web applications with. I have found that as projects have ticked by i have ended up with a large assortment of code of different versions and functionality. How do the backend development guys at headscape manage this code mountain beyond the project by project SVN style management?

Headscape has a strong design and consultancy background, however the development side of things has also been done internally since
the beginning.  In fact the design and Tech teams are of equivalent size and we have a large number of legacy and currently running projects
at any one time.  Source control and code management is therefore vitally important.

As a development team we rely heavily on three main methods of knowledge transfer over time, projects and team members.  This includes
the standard approach of code commenting, a source control system and an internal wiki for snippets, interesting decisions, rationales,
product roadmaps etc. The wiki, in the context of code, provides a space for longer descriptions and reasoning behind technical design and
implementation approach.

As many of you may be aware a large number of Headscape projects utilise our in-house CMS.  This acts as the base for our common code and
contains multiple projects – A common code repository (the equivalent of our ‘System’ namespace), a CMS class library project and
a base CMS Web project. When a new CMS project comes in we create a new project in source control, with the most recent labelled stable
version of the CMS code as the initial check in.  Changes on this development are then logged only within the context of the project.

Throughout key stages of development and during project washup changes and enhancements that can be generalised from this project will fed
back in to the main project after review with at least one other member of the tech team.  As some projects can be very bespoke we do not
currently utilise branching within our Source Control repository for the purpose of each project.

Friendly URLs

Daniel Farrell writes:

My university has a ridiculous URL naming scheme!

I can see what they are trying to achieve: human readable and logical ordering of pages. But by nesting on such a microscopic scale, they produce the opposite result. The pages are no longer memorable, and not even easy to read because you need a huge screen wide screen to see the whole URL.

Furthermore, because ‘software’ is a service provided by the ICT department is must be nested underneath it. This reflects the management structure of the department not necessarily the way a user thinks! For example, why couldn’t the URL be, /softwareshop/adobe?

What are your thoughts on human readable URLs and how would you tackle the problem of making such a huge site easy to use? Should I have more sympathy for the web team or do they need a good kick up the arse!

There are a number of reasons that large organisations use long and often convoluted URL schemes. One possibility is that different parts of the site could be hosted on different servers and managed by different people. There may be different systems running different sub sections such as a shop which generates its own URL structure under an already long base path.

Firstly, it doesn’t always matter. Unless it’s a URL you want people to remember, the majority of web users don’t really care what ends up in their URL bar once they start navigating a site. It makes no difference to a bookmark and can be shortened easily enough by any number of URL shortening services such as tinyurl or bit.ly.

So when does it matter? It matters when you want users to easily find something that could be tedious to find by navigating a site. A good example is TV or poster adverts where people need to remember the URL for a period of time or a subsite that isn’t linked to from the main site. (administration logins for example)

A good example of a website that manages this well is the BBC site. This is a huge site with many smaller subsites. It’s important for them to advertise concice and memorable URLs so many of their subsites are directly below the site root. One solution could be for the university to setup a series of shortcuts that redirect to the full URL.

Some tips for constructing easy to remember URLs
  • Keep sections concise. “personalcomputersupportandmobileservices” is bad, “ict” is good.
  • Try and use words that are easy to spell.
  • Avoid numbers and hyphens
  • If possible and necessary, create a couple of versions that are equivilent and redirect to the correct version (ie. Wikipedia’s redirection)

Back to top

Why .NET MVC? (and why should we Care?)

Having previously written about the highs and, perhaps more importantly, lows of working as a .NET developer. This article will continue the trip into Microsoft World, only this time it’s to the land of MVC.

Recently Microsoft was brought back to the attention of many, not just for the interestingly named Bing, the Yahoo ‘partnership’, or the delights of a browser
choice screen
. Developers with their ear to the Redmond ground became aware of something being touted as the next big thing for Microsoft .NET development – ‘MVC’.

Although announced some time ago many users left it aside until a more complete release. Now however, with another release on the horizon and many examples of sites that use MVC (including the particularly well known StackOverflow) it is certainly something people are using on a daily basis.

As would any eager developer I tried the beta, had fun installing the final release and have now been involved working with and using it. My impressions so far are good. It would appear that Microsoft have addressed those amongst us bemoaning the issues of WebForms. For example lets take a look at a collection of comment snippets from the “don’t hate me for my .NET” post:

Markup

When I first tried the winforms model after being an ASP developer for many years part of me loved it’s rapid development but I always felt a bit dirty when looking at the source code…
Chris Morledge

A key point really here is that the abstraction that was provided by .NET webforms was/is, for some, a step too far. The masking of actual html output behind server controls, although rapid, caused friction between backend and front end developers. A carefully crafted html design would often be bounced back and forth as developers implemented using controls.

Conversely MVC is far closer to the metal in terms of both your html and indeed your required knowledge of the way the web works. Although views are often output with html helpers these are far easier to customize than creating your own Custom Control Adapters. With .NET MVC, webforms Developers will be reminded that there is no inherent state on the web (and perhaps hopefully of the separation between back and front end development – I’ve never been a fan of auto-generated javascript. It can lead to an over reliance and ignorance of approaches like hijax).

Tutorials Available

All of the training material and tutorials will show you how to do it the easy way
Tim Snadden

This has been an issue I’ve had with some Microsoft materials for a long time. Reading about things like <asp:SqlDataSource /> controls always left a bad taste in the mouth in terms of reusability, testability and layered architecture. However, some of the materials on the MVC site are bucking that trend.

Working around .NET

we crafted our own pseudo MVC framework
cmv

Similarly to cmv many devs have crafted their own implementation to separate presentation and logic concerns. I have previously discussed using XML and XSL for this. However now we don’t have to, or if we do want to with .NET we can at least work from an open source framework (yes MVC is on an open license) with a multitude of available view engines or even create our own view engines.

Seemingly few people who dislike the idea of using Microsoft technologies are aware of the Mono Project. An open source .NET implementation with an IDE (Mono Develop). For those of you who would like to know more I thoroughly recommend Miguel de Icaza’s appearance on the stackoverflow podcast. Mono is also not as open to legal attack from Microsoft as people may think.

So how is it done?

There are already many resources for learning .NET MVC, not least the asp.net/mvc site itself. In brief a project will contain:

Views

- Implementing IView (guaranteeing a Render() method)

The default MVC project from Visual Studio includes a number of sample views. These are instances of the ViewPage class. Data can be passed to these views by the controller through the ViewData property bag. However if you change the type to ViewPage<T> these views become typed views. For example you may have a ‘CustomerViewModel’ object (encapsulating view related information for a Customer entity/Customer BO) and so create a ViewPage<CustomerViewModel>. In this case the View has access to a ViewData.Model which will be a typed customer view model instance.In terms of team breakdown these ‘.aspx’ pages will be where the html is and where designers may wish to make their mark.

[csharp]
<%@ Page=”" Title=”" Language=”C#”
MasterPageFile=”~/Views/Shared/Cargowire.Master” Inherits=”System.Web.Mvc.ViewPage<IEnumerable<BlogPost>>” %>
[/csharp]

fig. 1.0

Controllers

- Implementing IController (guaranteeing an Execute() method) or generally inheriting from the Controller class

The Controllers job will be to direct the traffic based upon the request, including processing actions (using methods that return ActionResult)
that map to the ‘action’ url part. [csharp]
// GET: /Home/
public ActionResult Index()
{
… // e.g. Commands to return an IEnumerable<BlogPost>

// returns ViewResult(IView) (Ultimately inherited from ActionResult)
return View(blogPosts)
}
[/csharp]

fig. 1.1

Models

- Component(s) for maintaining state

Models can take many forms including business objects mapped to sql through linq to sql
or of course a number of layers including services, repository and business object classes.

Routes

- defined in Global.asax

[csharp]
routes.MapRoute(
“Default”, // Route name
“{controller}/{action}/{id}”, // URL with parameters
new { controller = “Blog”, action = “Index”, id = “” } // Parameter defaults
);
[/csharp]

fig. 1.2

The Process

Figures 1.0 – 1.2 illustrate a simple example using .NET MVC. In this example a route has been defined for the blog controller and the action ‘Index’. When a site visitor hits ‘http://site.com/blog/index’ the .NET MVC Framework will invoke the Blog Controller’s Index method. This method will ultimately retrieve an IEnumerable<BlogPost> instance which can then be displayed within the typed view. For example the view content could be:

[csharp]
<% foreach (var post in Model) { %>
<div>
<h2><%= ViewData.Model.Title %></h2>
<p><%= ViewData.Model.Body %></p>
</div>
<% } %>
[/csharp]

fig. 1.3

In this simple example the BlogPost class is a business object that could well map directly to a persistant storage entity. However in a more fleshed out system it could be that the View is typed to a ‘BlogPostsViewModel’ that contains items that can be enumerated for listings, plus items for category description etc.

Final Thoughts

This article has attempted to do two things. Firstly to act as a sequel to “Don’t Hate me for my .NET” but secondly to introduce, at a basic level, .NET MVC. The example given is to provide a flavour of MVC development on the .NET platform and could be expanded to cover a number of other currently favoured approaches and technologies including more detailed assessment of the Model and how the dependencies interact.
However, that may be for another day.

The community around .NET MVC is already thriving with a plethora resources, many of which I have linked to when possible above.

Sources / Related Links

Don’t hate me for my .NET

I’m an outcast trying to fit in…

I’m an outcast trying to fit in… at an event like FOWA I’ll feel like working with .NET is akin to admitting to owning the Rednex single ‘cotton eye joe’ from the glory days of ’94… but then I’ll go to a Microsoft event and feel like a pariah obsessed with miniscule details that I shouldn’t worry about (unobtrusive javascript.. element ID and exact markup control…).

A generalisation this may be but it highlights the difference in perception between languages such as PHP/Ruby and .NET in the world of web. So much so that people often don’t even list .NET when they reel off examples after the phrase ‘your language of choice’.

I don’t so much want to ‘put the record straight’ just to put forward my experience starting out with PHP and moving to .NET, with a sprinkling of the stuff I usually hear against .NET.

Background

Following a pretty standard path I started out in web development with static HTML, moved on to being scared by CGI then dabbling with javascript and later some PHP and Actionscript (with some VB6 and Java studying thrown in there for good measure too). This led to my first full time role being as a PHP developer, which later evolved into a C# position.

.NET WebForms vs. Everyone Else

The first thing I (and many others) realise when moving to .NET (Webforms) is that it’s really not the same paradigm. In fact I’d go so far as to say that if you skipped straight to learning Webforms, you haven’t learnt web development. What you’ve learnt is winforms. And the reason for this is that that was the intention of Webforms – to assist winforms developers in making the leap to the web and to mask the lack of state.

The ‘innovation’ therefore of postback/viewstate persisted server controls was that as a developer you didn’t have to worry about working in a stateless environment as you did with other languages. Nor did you really have to worry about the actual markup output (in the same way that you wouldn’t worry about how the pixels rendered for a button in a windows app). Submit buttons and Select boxes can have server side Click and IndexChanged events and before you know it you’re well away without worrying about html or javascript or even css (if you went with some rather questionable attributes available on server controls for presentation).

What this caused however was a largely negative view of .NET from the non .NET side of the tracks, and it’s generally the sort of stuff I continue to hear.

However this is not an attack on .NET (whether people know it or not). This is an attack on a particular way of coding in .NET webforms. Yes, Microsoft pushed .NET to be used in those kind of ways but that doesn’t mean you had to do it that way.

In the same way that developers don’t use the visual interface of Dreamweaver to generate their markup .net developers don’t need to use server controls and viewstate. Just because it’s there and assists some people in their needs doesn’t mean everyone should use it.

Much of my recent work for example has relied heavily on generating Xml as the content and using Xsl to create the presentation, thus bypassing the majority of asp.net server controls and their associated scripts/viewstate/long ids.

Without taking this approach you can still make your own user and custom controls, but be smart about how you make them. Turn off viewstate when not needed, use standard html controls when you don’t need the functionality provided by an asp server control and use repeaters with your own standard html templates rather than .NET rendered gridviews.

.NET or not .NET?

It could be argued that doing these kinds of things is not ‘.net’ but thats not true. It may not be entirely ‘.net webforms’ but you are still using the power of the .net frameworks class library. You are still using the, in my view currently unchallenged awesomeness of, Visual Studio (and yes I’ve used eclipse.. it’s not as amazing as you might like to think) and you’re still getting the ability to write in the same language for your website, windows services, silverlight, xbox and windows applications.

Admittedly it’s unfortunate how long it has taken for the release of asp.net MVC (although lets be honest PHP weren’t flying off the blocks with full and complete OO support so no-ones perfect). However the key is, as with so many things, that the quality of your .net output is down to the quality of the development.

Wrap up

I too, when I was asked to swap to .net from PHP, thought .net was an overcomplication. “I want to just call the database and do a loop outputting html in my markup. I don’t want to put a GridView in the markup then in a ‘code behind’ ‘load event’ access the database and databind to the grid”.

It’s a leaning curve as with all things. My early PHP was, going back on it, messy to read and understand as it was all mixed in with markup with include files all over the place. Similarly my early .net work probably relied on an overuse of server controls. As you get in to something you get better at it. And although .NET seemed like a greater move away from static pages than PHP (which is probably why I saw it as an overcomplication) I now personally love working with it.

I’ll wrap this article up briefly with some reasons I like .net that either I haven’t found at all, or have found harder to do in other environments/languages.

  • Similar syntax to java/javascript/actionscript
  • Reusable classes across web applications, windows applications, windows services, IIS modules, xbox games
  • Very easy to cache with a large variety of inbuilt assistance
  • Extremely OO friendly

I’m not saying .NET is the best, or amazing, but its certainly not something to be looked down upon or avoided purely because it’s Microsoft or because of a misunderstanding surrouding it. Over the time I’ve been using it it’s got better and although the picture I paint in the intro to this article is still true, it is less so nowadays. Css Control Adapters have been around a long time to assist with poor rendering, MVC is upcoming, and along with things like ClientID mode the bad things are going or easily avoidable.

I’m not sure I’ve covered everything I would have wanted to in this post, as it is such a vast area and this was really just a one sided conversation from the POV of .NET not being quite as sucky as many people think. Please fire any points gripes or questions at me.

Mini Glossary (for those .net virgins among us)

One form to rule them all
Webforms asserts that each page has one form that contains all elements rather than multiple forms as and when necessary. Or to quote…

For example, most ASP.NET Web pages contain a single server-side Web Form, with multiple Web controls inside the Web Form. The Web Form is an HTML control (System.Web.UI.HtmlControls.HtmlForm). Those Web controls inside the Web Form are children of the Web Form.

Postback
Form field data is posted to the server and used to repopulate form field values automatically e.g. if you change an instance of a textbox server control before posting back .net maintains the value you posted from the first screen. Similar to the following manually achieved effect in PHP:

<textarea name="body" id="body" cols="40" rows="5">
     <?php echo htmlspecialchars(stripslashes($_POST['body'])); ?>
</textarea>
Viewstate
The encoded (and optionally encrypted) first hidden field used by .NET as a means to persist programatically set control properties.

<input type="hidden" name="__VIEWSTATE" id="__VIEWSTATE" value="/wEPDwUKMTMwMTcxNDUyNmRk4HWhWoozWLYUelHWkPh3E67bXGo=" />

A control will gain its final value after the following cascade: Initial declarative value, Posted value from Request.Form (if postback), ViewState value (if changed via code after a postback).

Crazy IDs
Until the upcoming 4th version of .net developers were not trusted to know if there server control IDs were unique and because the built in viewstates, postbacks etc relied on it someone decided to make damn sure that control IDs were unique and context based on their location in the control heirachy. This led to ids like “ctl00_asp_menu_links_ctl03_contextLink”. Which, if someone added a parent or reshifted markup slightly, would change. Particularly helpful for clean client side development.

This post was written by Craig Rowe, developer at Headscape. For more posts from Craig visit his blog.

Hampshire Web Developer required

Are you a web developer living in the south of england? Once again, Headscape is looking for a talented, enthusiastic developer to join our team. We really need to stop expanding ;)

It was only 5 minutes ago we hired Helen but we are already looking to hire a new developer. We are looking for somebody with a computer science background, who is passionate about the web and can work out of our Hampshire offices.

Who we are looking for

We are looking for a server side developer who is absolutely passionate about the web and keen to develop new skills and experiences.

We are looking for somebody that loves finding innovative solutions to problems, enjoys working as part of a creative team and excels under pressure.

We need somebody with a computer science background preferably with a first or upper second degree.

Although Headscape is almost exclusively a .net development house, we do not require you to have specific experience in this language. As long as you can write great code, we will teach you the rest. (Anti-Microsoft Bigots need not apply!)

What we can offer

Headscape has a lot to offer employees. Just some of the benefits include…

  • A great working environment (watch our recent tour below)
  • The chance to attend industry conferences
  • All the training and careers development you need
  • The opportunity to work with an amazingly talented team
  • Loads of challenging and complex work that will stretch your skills
  • Some great client work to add to your CV
  • A decent office chair! :)

As for salary – Headscape always try to pay well and also pass on our success in the form of bonuses when things go well.

Where you would work

One of the best things about working for Headscape is our offices. Check out the video tour below. This was originally recorded to show people the room we have for rent. However, it also gives you a nice idea of where you would work.

The office is based in Lockerley, Hampshire. This makes it well placed for those living in Bournemouth, Winchester, Southampton, Romsey, Basingstoke and Portsmouth. However, its such a damn nice place that it is worth relocating for!

Interested?

So are you interested? If so (and you are not a recruitment agency) then email your CV to [email protected] or call him on 01722 320596.

160. Education, Education, Education

On this week’s show: We speak to Aarron Walter about teaching web standards. Ryan Carson starts a series on web applications and Paul talks about remote user testing.

Play

Download this show.

Launch our podcast player

Housekeeping

A couple of quick pieces of housekeeping to kick off with…

  • Huge thanks to Ryan Taylor, Paul Stanton and Sarah Parmenter who did a stellar job standing in for myself and Marcus on last week’s show. They were actually far too good and I have already started receiving requests that they become the permanent hosts! Anyway, if you didn’t hear last week’s show then make a point of downloading it.
  • My second piece of housekeeping is a quick plug for Bamboo Juice, a grass roots conference taking place in Cornwall on the 24th April. Myself and Jeremy Keith are just two of the speakers in what will be a packed day. It’s so good to see smaller conferences like this springing up outside of London and so I would encourage as many of you as possible to attend. Best of all its only £99 (£79 for Boagworld listeners!)

News

To be honest, what with SXSW and my week’s holiday I am feeling completely out of touch with the web design world. Fortunately, Mr Stanton is continually updating our twitter feed with juicy stories. I have therefore picked 4 that caught my eye.

How to create a great web design CV

Poor old Smashing Magazine. People do like to tease them (myself included), but they write some damn useful articles. A recent example that caught my eye was ‘How To Create A Great Web Design CV and Resume?‘.

This post is essentially two articles in one. It starts by asking 10 designers to design a hypothetical CV for a fictional individual. Each designer writes a short paragraph about their chosen approach and you get to look at some nice examples.

The second part of the post provides 10 useful tips for creating a great CV. Suggestions include…

  • Make it printable
  • Have a summary
  • Link to online projects
  • Show your personality
  • Keep it simple and understandable

For the complete list of tips read the whole post.

Its a good post, but I am not sure whether producing a ‘designed CV’ is entirely necessary for web designers. If I was hiring a print designer then I would expect a CV to look impressive. However, if I am recruiting a web designer I think I would be just as happy receiving a cleanly designed CV that links to a stunning portfolio website.

There are a lot of differences between designing for the web and print. It is possible to be good at one and not the other. Therefore, a printed CV doesn’t tell me much about a persons capability as a web designer. That said, a well designed CV isn’t going to hurt your cause!

Design: Make it Memorable

One tip that could have gone in the Smashing Magazine article, is to make your CV ‘memorable’ and not just ‘flashy’. This picks up on the theme of a post over at 37 Signals entitled Designers: Make it Memorable.

The post talks about the difference between making something visually appealing and actually memorable. Too many sites are impressive but fail to leave a lasting impression. At one point in the post the author writes…

I started to recall those amazing Flash Sites of the Day. You know those sites that get passed around via IM in your office on a slow day? Simply amazing design and programming. Problem is: I can’t for the life of me remember what those URLs were much less the company/product that was being featured! Isn’t that the point with those sites? That the impact should be profound so that you remember Product or Company X?

This is a lesson that all those involved in the web design process need to learn. Whether we are designers or website owners, we have a tendency towards thing that provide the wow factor. However, often it is the thing that makes us go wow we remember rather than the message being communicated.

Statistics and website owners

Our next article of the week is an ‘all too brief’ post on web stats entitled How to Sell Statistics to Clients.

The post focuses on a common problem – most website owners know they should be tracking website statistics, but don’t really know what they are looking for. In fact the author writes…

In my experience, the loudness or frequency of a person’s request for web statistics is inversely proportional to their understanding of them.

That has often been my experience too.

He goes on to identify three ways that we as web designers can help rectify this problem. These are:

  • Providing cheat sheets that help the client understand terms like ‘hits’ ‘page views’ and ‘unique users’.
  • Add web metrics training into the budget of your projects.
  • Provide summaries and reports for the client on key metrics such as conversion rates or sales.

To be honest this is a much bigger problem than can be covered in a short blog post. Too many website owners think that having Google Analytics will solve their statistics needs. However, having the data is not the same as understanding it. If this information is misread it can lead to bad decisions about the future development of a site.

Specialist vs. Generalist: Who Wins?

The final post this week is of interest to pretty much everybody who listens to this show. It asks which is better – the Specialist or the Generalist.

This is an important questions for both web designers and website owners. As web designers we need to know whether we should be specialising in a specific area of web design. It is important for our careers and our businesses.

As website owners we want to know whether the pain of dealing with multiple specialist suppliers is worth the increased expertise you would receive over a generalist.

It has to be said the article is written mainly from the web designers perspective. However, I think there are lessons to be learnt for all sides.

The post outlines the pros and cons of both approaches, but ultimately comes down on the fence when it says…

There are advantages to being in both groups, but I think the only way to be truly successful is by being a little of both. You can be a specialist, but in order to be able to develop a profitable business, you may need to be able to supplement your specialty services with some add-on services that may not be exactly in line with your focus.

Personally, I think it depends on how you define specialist. The type and level of specialisation can vary massively and the way you position yourself will define your success. For example, you may specialise in a certain discipline (e.g. Ruby on Rails development) or in a specific market (Higher Education).

Ultimately, whether you are a website owner seeking an agency or a web designer forging a career, it is all about balance.

As a web designer, if you specialise too much you will not find work. If you generalise you cannot differentiate yourself.

As a website owner you want a web designer who is enough of an expert to deliver an outstanding solution, but you do not want so many specialists that your project turns into a nightmare.

Back to top

Interview: Aarron Walter on Interact

Paul: Hello, and so joining me today is Aarron Walter. Good to have you on the show, Aarron.

Aarron: Thanks for having me.

Paul: And the reason we have Aarron on the show is because he is going to talk about a new initiative.. is ‘initiative’ the right word, Aarron?

Aarron: Yeah, yeah.

Paul: Let’s go with that. A new initiative from the web standards project, called Interact. Now, let’s kick off, Aarron, by maybe you telling our listeners a little bit about what Interact is.

Aarron: So, whilst Interact is an open curriculum framework, basically we’ve been recognising that the Web Standards Project has been around for a long time and we’ve done a lot of things to try to get standards into industry. And to a certain degree we’ve made some big triumphs in that respect, but there are still a lot of websites out there that aren’t following standards and people that are sort of behind. And we saw the Achilles heal as to why that’s not happening, as really, education. So, you know, our medium’s really young and it hasn’t really found it’s bearings with how we’re going to marry industry and education, so whilst Interact is a curriculum that has a series of courses that teach not only web standards, but best practices.

So there’s of course the stuff that you would expect from WaSP which is the front-end development courses that teach progressive enhancement and semantic markup and that sort of thing. But we have six learning tracks that include foundations; there’s a course in there that’s like an intro to internet concepts and how people can use the internet to teach themselves and use RSS, that sort of thing.

So there’s front end development, there’s a design track, there’s server side development, there’s user science and then there’s also professional practice. So what we’re trying to do is create a collection of courses that are very modular, to try to get these into schools. And we recognise that not every school is just going to take the entire curriculum and integrate that into their program. You know, if you’re a Computer Science program maybe you’ll take a course or two, if you’re a design program you’ll take a course or two, or even just grab the assignments or look at our competencies.

Each course is based on competencies, which are the things a student has to master before they can pass a course. And then the evaluation methods: So each course has assignments, it has exam questions, it has readings that come from Operas own web standards curriculum – we’ve been collaborating with them. It has textbooks, it has pretty much everything that an educator could need to teach a particular topic.

Paul: Okay, so is this something that is then aimed entirely at educators, or if somebody wanted to get into web design and they were trying to learn it in their spare time, could they just go to this and use it in isolation by themselves?

Aarron: To some degree, I guess they could, but Operas web standards curriculum is really learner-centric, so if you’re trying to teach yourself, that’s probably the place to go. But ours is very much focused on educators, because we feel like there’s a lot of great resources out there on the web if someone wants to teach themselves, but there’s not a lot of great stuff for educators to get stuff into their courses.

Paul: So, when you say ‘educators’, I mean what kind of level are we looking at here? Earlier you mentioned schools. Are we talking about school age, or are we talking about higher education? What are we covering here?

Aarron: I’d say our primary target is higher education, colleges, universities, even training programs to some degree. But we are also seeing some of our content in high schools as well and we’d like to see that more. Especially foundations courses like the web design one course or the internet fundamentals course. If students could go into college with a solid foundation, then they can start to focus more on "What can I do with these techniques?" than theory and concept.

Paul: So is this design to be fairly international or is it quite U.S centric in the way that it’s written.

Aarron: We want it to be very international and the people that have worked together on this are from lots of different places. We’ve got some folks in Europe, Canada and of course some folks in the U.S, so it is in an international group that’s coming together and we’re actually working with WaSPs ILG group – that’s the International Liaison Group. And we’re working on, this year one of our big goals is to try to get a lot of our content translated to different languages.

Paul: Okay, so there will be multiple language versions of all of this as well at some point?

Aarron: That’s the direction we’re heading, yes.

Paul: So, I mean, how did this come about in the sense of, you know, well, how did you get involved in it for a start and what was the motivation behind it?

Aarron: So, I’ve been teaching for the past ten years in different schools in the U.S and colleges and universities, but I’ve also been working in the industry as well. And I got on WaSPs mailing list, I just joined the mailing list and started to talk to some folks and then they invited me to join – it was a year ago, I guess it was at the very beginning of 2008 – and so I joined the education task force who created the Interact project. And basically there were ideas about the curriculum and I’d heard lots of people say "Yeah, what we really need is, you know, education’s way behind" and they’re happy to point fingers and "We need a curriculum", but it just never was really transpiring from anyone coming from the industry and so we kind of just decided we need to do this. And I’ve helped create curricula before as a faculty member at the Art Institute of Atlanta and so I had some ideas and we had a really great group of folks that are in the education task force – people that are educators and people that are experts from the industries. So, yeah.. actually South by South West was where this all started, which is pretty amazing, of course there are lots of great people there. So Glenda Sims, who’s one of the heads of WaSP these days introduced me to Chris Mills from Opera who was working on his project and we kind of had some drinks at the Geeks Club bowling event and we just kind of went crazy talking about these ideas. And Steph Troeth then Leslie Jensen-Inman and we all had these ideas, and then we just set a goal for ourselves in 2008 at South by South West and we said "In a years time, we’re gonna be back and we’re gonna have a curriculum." and that’s what we did. This year we launched our curriculum at South By.

Paul: That’s quite an impressive turnaround for the amount of information that’s in there. How did you draw everything together? Where did it all come from?

Aarron: Well, we met every week online and we talked and we established a course template, which really helped us. The stuff that we really needed to put in these foundation courses, we all know what needs to go in there. It’s just a matter of getting around the pedagogy or the educational part of it. So we developed a template for assignments, a template for a course and a template for learning modules which are basically like, you know, a teacher could teach a concept like let’s say, HTML forms in a weeks time. So we developed those templates and then from there we just assigned courses to different people and we used a wiki and we just met regularly and.. I gotta say, you don’t have to have a huge group to develop a curriculum.You just have to have a few people who really have their heart in it and.. we have some amazing folks, so..

Paul: So, what kind of response are you getting so far from H.E institutions? Are they interested in adopting it? If they are, how are they going to go about that, because, I mean, my impression is that it always takes forever to get a curriculum approved at a university or whatever. So I’m just interested in how that process is going.

Aarron: Yeah, education is.. one of it’s benefits is that it’s slow to move, so once it gets a solid foundation it keeps that solid, but you know, one of it’s drawbacks is that it’s slow to move. And so we’ve got some schools that are really excited about it and generally the folks that.. you know, it’s only been a couple of weeks that this has been live, we’ve got some folks that are really excited about it and those are folks that were kind of headed in the same direction themselves. So we’ve gotten some responses from schools in Europe and some schools in the United States that are interested in pulling some stuff in. And we have a school that’s looking at using a lot of our content right now. So we’re in the early stages of trying to get this out there. I think the easiest part is building the curriculum, because we know what needs to go in there. The hardest part is getting it into schools. So one of our strategies is to get the endorsements of folks in the industry, so we’ve gotten endorsements from Google, from Yahoo, from Adobe, from W3C, from Opera, from Mozilla – they’re all just super excited about what we’re doing and that sort of brand recognition can help us get our foot in the door with schools. And of course going out to conferences, we’ve got folks at the European Accessibility conference right now, talking about it, so we’re just trying to get out there and let people know.

Paul: Excellent. That sounds brilliant. I mean, I know that a lot of people that listen to the Boagworld podcast – there’s a large number of students that we’ve got listening and I often get complaints about this, that what they’re being taught at university bears no resemblance to what they’re hearing on this podcast. And I’m hoping that that’s because the podcast is right and the university is wrong and not the other way around. So if they’re listening to this and they’re getting really excited about it and, you know, they’ve gone to your website and they’re seeing the curriculum – I’ve got it on front of me now and it does look really exciting – how do they make this happen in their institution? What would you encourage them to do?

Aarron: So, this is the interesting thing – that so many of us have complained about a problem, but there aren’t a lot of people that will take that complaint and turn it into action. So if you’re a student or if you’re an educator what we need you to do is, there’s a page that’s called Advocate Standards (http://interact.webstandards.org/advocate/) – you can get to it from the homepage of http://interact.webstandards.org. It kind of just describes what standards are, why they’re relevant to you and we need people to share that information with their teachers, we need people to share just this website with their colleagues and show them the testimonials of the people who believe in this and want students to come out of schools with these skills. So we need people to act in a bottom-up sort of way, you know, grass roots. Take this to your classroom, take this to your teacher, take this department chair and just let him know. That’s the most powerful thing that people can do right now.

Paul: I mean, what I’m quite excited about from looking at this curriculum is that it contains a lot more than "Here’s how you code in X language" or whatever and even has got more in it than just design and user experience stuff. All this stuff about professional practices is very exciting too. Could you perhaps tell us a little bit about that?

Aarron: Yeah, so professional practice, we want people to not only get the concrete skills of "I can code a standard compliant page" or "I can construct a usable website", but we want people to be able to present their about their work and you know, be able to survive in a real career in the web. And so professional practices is going to have a series of courses to do that. We’ve got some pretty exciting ones that are coming up. There’s ‘writing for the web’ – it’s going to be a really cool one, that Alan Hussain from a List Apart is going to be creating. And we have a presentation course that’s coming down the line. So, we’ve got a number of those coming up.

Paul: That’s quite interesting, you just said something that I hadn’t grasped which is that there’s more to come here. That this isn’t the end of the line. It sounds like you’ve got lots more that you’re still developing. Is that right?

Aarron: Yeah. We call it a living curriculum, because you never write a curriculum and then you’re done. Especially in our industry, things change so fast. is what of course we’re going to be working on this year. Our design track is light right now and we want to try and address that ASAP, so we’ve got Dan Rubin and Ethan Marcott, are working together to create a foundation design course, that is specific to what web designers need to understand. And we also have Dan Mall is going to be helping us with a Flash course and Aral Balkan is also going to help us with some flash stuff too. We have a lot of stuff going on this year for new courses, so we hope next year at South By when we see everybody that we’ll have a brand new stack to add to Interact.

Paul: Excellent, so do you kind of envisage, from an institutional point of view that, like we were saying, it takes a long time for a curriculum to get approved and that part of the problem has always been that, by the time it’s approved it’s out of date, when it comes to the web. So is the idea that you’re going to get institutions to buy into the Interact curriculum in its evolving nature so that they always get the most up to date version of it. Is that the kind of plan? They’re not grasping one moment in time from it, if that makes sense?

Aarron: Yeah, exactly and we want to take some of the hard work out of being a teacher. I speak from experience, there’s so many things you have to keep track of and trying to keep pace with a lot of changing technologies and concepts, that’s hard on top of the umpteen other plates you’re spinning. So that’s exactly what’s going to happen, is that our courses, they’re not chiseled in stone, they’re published on the web, they’re in an expression engine and we’ll change those as they need to be changed. But that said, we need to strike a balance, because we can’t be chasing every new technology all the time, we have to evaluate and there has to be foundational concepts that remain steady. Separation of presentation and content, that’s steady foundation concept. But new technologies or techniques, they might change.

Paul: Okay, I mean, the whole area of education and web design is massively exciting and there’s so much going on at the moment in so many different fields. I mean, from your perspective, what else out there is really exciting you at the moment that you’re seeing.

Aarron: There’s so much, I just feel like last year that I just saw so many companies, organisations, individuals that, it seems that everyone just was pissed and they just walked out their house and they were headed in one direction until it was like everyone sort of meets up in one big mob. And so, what Opera’s doing, what Chris Mills has done with the 55 articles that he’s brought together and edited for Opera Web Standards Curriculum, that’s huge. Those are all rolled into WaSP Interact as our recommended reading, so that was fantastic. Yahoos Juku project, if you’ve heard of this it’s quite amazing. Nick Fogler, who’s the running Juku – Yahoo actually has a training program, where they bring students that are not employees, they’re not hiring them. They bring them in and they train them to be front end engineers over the course of a few months. And they’re doing it because they’re trying to solve this problem on their own. So, we’re talking with them about how they’re solving problems and looking to collaborate and discuss what we can learn from them. John Allsopp who runs Web Directions (the conference series), he brought myself and Chris Mills and Steph Troeth together with a number of other experts and we did Ed Directions, which was a day long workshop that taught teachers how to teach these concepts in their classroom. So there’s just so much stuff that’s happening right now and that’s just the tip of the iceberg.

Paul: Exciting stuff. It sounds like it’s a really good time and it’s great to have you on the show. How you manage to fit all of this in alongside earning a living too is quite beyond me, but it’s really good that so many people are volunteering and pitching in. That’s great. Okay, let’s get you back on the show, I guess in a years time and sees what’s changed. But thank you very much for coming in now and I will talk to you again soon. Thanks.

Aarron: Thanks for having me.

Thanks goes to Andrew Marquis for transcribing this interview.

Back to top

Listeners feedback:

We have two emails this week dealing with two totally unrelated subjects.

Remote user testing

Our first email is from Steve. He writes…

Catching up on past podcasts, I listened to the episode on User Testing (#150). A method I’ve used that I haven’t heard tossed around much is remote user testing using a screen sharing program like GoToMeeting.

I used this for usability testing of our Intranet and it has several advantages:

  • No need for people to come to central testing facility, or you to go to them.
  • The user is at their own computer, so more comfortable.
  • Ability to record the entire session (screen and audio) so others can look at it later.
  • Tester can conduct testing while in his underwear only (I didn’t do this, but you could.)

What do you think of this method?

Sounds interesting although it would not be my preferred approach.

It’s easy to become a snob when it comes to usability testing and so let me make it entirely clear – any usability testing is better than none.

If you have no budget for user testing, test on friends and family. If time is tight, test on a colleague sitting nearby.

In the same way, if you are having trouble arranging sessions then use Steve’s approach. Something is always better than nothing.

That said, I do have some concerns with remote testing. These include…

  • It sets a minimum bar of technical competency. A user has to be able to connect to the system in order to participate. I know this would have been beyond the capabilities of some test subjects I have worked with.
  • It is less personal. Face to face usability testing puts users much more at their ease and allows you to build a relationship that facilitates honest feedback.
  • It does not allow you to read non-visual signals. Users will often pull a face or shift their positions when they are frustrated. As a facilitator you need to be able to see these signals and ask what they mean.
  • You are not seeing exactly what the user is seeing. You can only see their screen. You cannot see other distractions such as TV in the background. You cannot see the position of their keyboard and mouse. You have a limited field of view.

My preferred approach is to test in people’s homes. Not only are the users more relaxed, you also get a unique glimpse into their world. You see where they access the web, you learn about their home environment and even gain a better understanding of their character.

However, we do not always live in a perfect world and so would definitely use remote testing if better options were not available.

Finding a job

Our second email is a rather despondent one from Andrew…

I have one question, In the past you’ve talked about hiring new for staff, but as far as I can tell you’ve never discussed how to look for a job. I’m currently looking for a career in the industry, but I can’t get a resume to any company or even talk to someone of said company. Almost all the businesses I’ve approached (or at least tried to) either work from home, are no longer at that address, or no longer in business, and actually are just freelancers. And when I find a job posting online its for someone far more experienced then I am. I’m completely demoralized.

You have my sympathy Andrew and I have to say its a tough time to to break into any new sector including web design.

I am also probably not the best person to answer this question. I have been completely unemployable for some time now due to my ill defined skillset and opinionated character :)

So, I am going to try something different with this question. If you have some advice for Andrew, post a comment below. That way we can get the Boagworld community helping each other.

In the meantime here are a few random ideas from me…

  • Give up on the cold calling technique. Randomly contacting agencies is largely a waste of time. You have to get amazingly lucky to contact an agency who happens to be currently recruiting.
  • Try for an internship. Admittedly you will not get paid, but it is a foot in the door. You get a chance to improve your skills and also get to know the people in the industry within your area.
  • Be willing to move. There are jobs out there but they are often further a field.
  • Put yourself in a neat little box. Potential employers need to know what you do. Are you a designer, a coder or a server side developer? Companies don’t know what to do with people who know a bit about everything.
  • Start networking. The best place to find job opportunities is by attending conferences and meetups. Even if you cannot afford the conference itself, turn up at the parties and stand in the halls. Just get yourself out there.
  • Register with recruitment agencies. As an employer I hate recruitment agencies because they cost me money. However, we do still sometimes use them and it doesn’t cost you anything to be listed with them.
  • Ensure your website is perfect. The first thing I do when I look at a potential employee is check out their website. Their site has to be outstanding. It needs to look amazing, be well coded and rich with great content that demonstrates a passion for the web.

Hopefully that helps Andrew and keep an eye on the comments for more advice.

Back to top

Series: Building A Better Web Application by Ryan Carson

Ryan Carson: Hi I am founder of Carsonified a small web company in Bath, England. I am an American as you can probably tell, as for living in England I have been here about nine years. So a little bit of history about us real quick so you know who I am. I have a computer science degree and I have been involved in building four web apps and we are building a fifth truvay.com which will be released later in 2009, and we have sold two of our webapps dropsend.com and heyamigo.net. So the stuff that I am going to share with you today are lessons I have learnt the hard way basically as we have built web apps.

So the first thing I want to talk about is the Admin area that you will build for your web app. What a lot of people don’t know is that the Admin area is really the key to good customer service. If you haven’t enabled really easy customer service then it makes it hard to actually please your customers when they have problems so the first one to make sure you build into your admin for your web app are one click refunds so if someone calls and complains and says hey I am having trouble this month I am really frustrated please help you want to be able to just go into the admin do a search for their email address, their name or their company or anything and bam one click and refund their last invoice and what this does is it gives you, it gives you the ability to just make them happy right away. With a lot of web apps these days on recurring billing you will probably be charging people 5,10,15, $20 a month so losing that amount of revenue in return for really making a customer happy is super important. So make that easy for yourself to refund that money.

The second thing I would make it easy to do is have one click password reset that automatically sends out email with the new password, so with Dropsend it was really hard to reset people’s passwords and that was the number one request people had problems with, they couldn’t remember their password. So if I was to do it again what I would do is I would actually build the admin so I could forward an email from somebody presuming they had sent it from the email address of the account, forward it into Dropsend or the admin and it would automatically know that what it needed to do is reset the password for that email and then it sends out a new one so literally you do not even have to visit the admin area to reset someone’s password you just forward an email that would be amazing, so that’s the way I would do it next time.

The next thing I would do is also doing a one-click resend invoice. So a lot of people they don’t understand they can go into their "My Account" area of a web app to see their past invoices and what they will do is they will just email you and say hey you know I need last month’s invoice. If it is hard for you to find that or send that it is going to make you less likely to help that person so I would do a search on the email address show a list of invoices bam one click and it emails them a pdf version of the invoice. That’s another, that leads me onto another area that I would like to talk about that is invoicing. If you are doing recurring billing sort of every month billing your customers make sure that you are not re-inventing the wheel I would recommend a web app called Spreedly.com and what it is basically it is a web service for recurring billing they have done all the hard work, written all the code, the code for the Dropsend recurring billing was at least I think 1200 lines of PHP and it was good solid code but it was really hard and painful to write. So I would recommend don’t re-invent the wheel use a service like Spreedly because it is making calls to an API if later you decide you don’t want to use a service like Spreedly any more that layer has been abstracted out so you could replace it with your own billing system or another one and it won’t kill you, but I would say hands down don’t rebuild reoccurring billing it is a real pain in the ass.

The last tip I would say about your admin area is make sure that it is easy to give your customers credits. you want to be able to login search for an email address and just give them, hey I want to give them five bucks towards next month, ten bucks just to make them happy and you will have lots of happy customers. So that is my five minutes of tips, thanks Paul for letting me be a part of this. Take care Bye.

Back to top

158. Home

On this week’s show: We share the highlights of SXSW, discuss home working, and interview Rob Borley about project management.

Play

Download this show.

Launch our podcast player

Housekeeping

Headscape still recruiting!

Headscape is still recruiting. We are looking for an enthusiastic, talented developer to join our team, working from of our offices in Hampshire. For more information see the job advertisement on Boagworld.

Back to top

News and events

The best of SXSW

Well, SXSW is over and I am back in the UK. But what happened at the conference? What was the big news this year?

That is actually a hard question to answer. There is so much at SXSW that it is almost impossible to get a sense of everything that is going on. Even if you could attend every panel that isn’t always where the real action takes place.

The real conference often happens at the parties and in the corridors. In fact, more than one spontaneous panel was started via Twitter, thanks to official panels being full.

Panels this year ranged from the downright dull to all out flame wars! One that I unfortunately missed was "Is Spec Work Evil!". However, Marcus attended and tells me it was particularly fiery. Personally, I am very much against speculative work as I have said before. However, not everybody would agree and the panel seemed to reflect this diverse opinion.

One panel I did make was Paul Annett’s amazingly inspirational talk on Easter Eggs and design twists. The talk focused on the little things you can add to your site to make users go ‘oooo that’s clever’.

Too often I neglect such ‘bells and whistles’ in favour of usability and accessibility. Paul demonstrated how these different priorities can sit side by side without compromising each other. He showed some great examples including the hidden arrow in the FedEx logo and the vines on the Silverback website.

fedex logo

The final panel I want to mention is ‘Being a UX Team of One‘ by Leah Burley of Adaptive Path. To be honest the title of this one was a little misleading (at least from my perspective).

What I took away from this session was that design should not be a solitary activity, solely reliant on the creative inspiration of one individual. Leah seemed to be arguing for a more collaborative approach especially at the wireframe stage. She proposed that all of those involved in the project should sit down together and hammer out the wireframe designs.

This addressed two separate problems we have been having at Headscape

  • The developers concerns at not being involved early enough in the process.
  • The question of who should do wireframing – the designer or the IA person.

Best of all Leah’s presentation was very pragmatic. She provided lots of practical approaches that encourage idea generation and collaboration. I highly recommend listening to the podcast of this when it is released.

Browser testing and IE6

In other news, there seems to have been a lot written about browsers this past week. Three stories in particular caught my eye…

  • .net Magazine seems to have hopped on the ‘dump IE6′ bandwagon – My opinion is the same as that of Jeremy Keith as expressed in last weeks show. It is not a matter of dropping IE6. We should instead being deciding whether we wish to offer it the same level of support as modern browsers. I am entirely in favour of providing IE6 with a basic stylesheet that avoids its shortcomings. However, I dislike the idea of dropping it entirely.
  • Microsoft has released SuperPreview this week that allows Windows users to test different versions of IE simultaneously. I have to say this looks like an impressive tool. It allows you to view IE6 and IE7 side by side. It also has many other tools that may also be useful. Support for IE8 and other browsers will follow and although it is currently in beta, I think it will quickly become an indispensable tool for Windows based web designers. Just a shame there is no mac support!
  • Finally, Sitepoint have written a brief outline of how to create the perfect browser testing suite. Ideally for those starting out it lists various online browser simulators, virtual machines and desktop browser emulators.

Browser testing continues to be a pain in the neck and I for one would be willing to pay for a decent way of streamlining this whole process. This is especially true now that IE8 has been officially released and we have another browser to add into the mix.

Screenshot of Superpreview

A simplicity case study

A few weeks ago I wrote about the importance of simplifying your website. Well, this week Gerry McGovern has written the perfect case study to support the argument I was putting forward.

Removing poor quality content increases customer satisfaction‘ talks about how the Microsoft website consists of a staggering 10 millions pages. Of those pages 3 million have never been viewed!

The post goes on to explain how the Microsoft Office team took a different approach with their site by removing irrelevant pages. According to McGovern…

By weeding the garden, the top task pages became easier to find. But just as importantly it became harder to find a minor task page when you were looking for a top task page.

In short, removing pages reduced noise. Disturbing though it sounds, I think we could all learn something from Microsoft’s example.

An introduction to Microformats

My final post today comes from Richard Rutter’s blog. It is basically an introduction to Microformats aimed at the non-geek. He wrote the post because he recently found himself trying to explain microformats to a client and could not think of a good post that covered the subject from their perspective.

Personally, I am not sure it is necessary to tell a client you are implementing Microformats. The cost of adding them is so small and the benefits so hard to explain, that you maybe better off just doing it.

That said, this is an excellent post and if you are struggling to understand the point of Microformats, this is certainly worth reading.

Back to top

Interview: Rob Borley on Project Management

Paul: So, joining me today is Mr. Rob Borley. Hello Rob.

Rob: Hi Paul, how are you doing?

Paul: Very well indeed. Good to have you on the show. It’s been a little while.

Rob: It has, It has. It’s weird hearing the show above you, um rather than being below.

Paul: Oh yes, because you sit upstairs, don’t you?

Rob: Indeed.

Paul: Do you actually hear it?

Rob: I do. It’s like have a little base bin ?

Paul: Awh. So, um, we have kind of been thinking for a little while that we need to get someone on the show to talk about project management. And the idea was we’d get some high profile web design project manager to come in and talk about web design project management. Then I realised, um, that I can’t actually think of any. You know, I really don’t know of any kind of web design project managers out there, other than obviously the people that work at Headscape.

Rob: Well, maybe there’s a gap in the market.

Paul: I think there is a gap in the market.

Rob: (unintelligible) celebrity project manager.

Paul: Well I think that’s somewhat of an oxymoron, but setting that aside, lets shift around a bit, yeah, so, um, so we thought, lets get you on the show. Um, now, you’re quite and interesting case because you started of as a techie.

Rob: Yes.

Paul: And you became a project manager.

Rob: Yes.

Paul: And, so, um, let’s start by talking about the role of project manager. How would you describe your core role? What is it that you do? I should know this I guess.

Rob: Well, you mean other than manage projects.

Paul: Ok, you just have to make a joke out of it. But you know what I’m getting at.

Rob: Yeah yeah. I mean, I guess, um, the main thing that we do is shovel shit, really. We deal with crap. You know, the main thing project manager would do is a filter between clients and the production team for the project. I mean, there are a couple of stages I guess. So you’ve got the planning part of the job, which is essentially working out what it is you need to do, um, making sure you got the results to do it, plotting a nice time line so they can all fit as far as having deadline. And then you’ve got the people said, because really project management is a people job. You need to know how to get the most out of all the people that are in your project team, um including the client. You need to include the client in your thinking, always. Yah, that’s essentially what we do.

Paul: Yah. It’s a people person thing. I always thought you were so charasmatic. Ok, so, I mean, I guess the question is, if you look at the kind of, if you look at Headscape, and the way that we’re organised, we’ve got four developers, four designers, and three project managers. I mean, that’s a lot of project managers. And, you know the question is, why, why have project mangers at all? Why couldn’t the designers and the developers do the job? Why couldn’t it be spread across multiple people? Justify you exsistance, Rob.

Rob: Yeah, this question kind of makes me nervous here. I feel like I’m re-interviewing for my own job. Not that I interviewed in the first place, but, I guess in one sense, if you were in a small project environment, you could almost get away with one person. If, you know, its a one person job, you could get away with them managing themselves for a limited amount of time. Um, but, as soon as you get beyond jobs which are more than one person, um, and go on for an extended period of time, you start needing to provide some glue to stick things together. You need someone whose got an overview of everything that’s going on. You know, the developers have got a very developer mindset about the way things happen. Designers are the same way, they know about the design stuff. Um, but actually translating what the client wants and feeding that into both areas and bring them together is what’s missing, if you don’t have a project manager.

Paul: So, to some degree, project management becomes necessary with scale. The bigger the projects, and the more complex the projects, then the more a need for a dedicated project manager.

Rob: Yeah, definitely. I mean, I guess the real role of a project manager in these situations is the facilitator. You’ve got all of these tools which are basically your resources, your developers, your designers, um, and you need to be able to enable them to work effectively together to produce what the end product is going to be.

Paul: So here’s a question that I didn’t pre-give you, in advance, which is always the best type. Why, why, why become a project manager? What made you – because you were heading up our technical development team, you were, you know, you were doing very well. Why did you feel the need to get involved in what you call shit shoveling?

Rob: Well, I think my main motivation was, Headscape was growing, and we started employing all of these younger, more dynamic, much more talented, better looking developers, that were basically going to show me up. So I figured that before I got shown in true light that I was going to need to move somewhere else. Um, no, well that’s partly true. Really, I think, its the people’s aspect that I’m really interested in. A good project manager is someone who is able to understand how his resources or how her resources work and how your clients work, and joining the two together. Um, while I quite like writing code really, I’m not passionate about it. So that side of it, you know, I reached as far as I wanted to go, and I really enjoy the people thing.

Paul: Ok. So what other, I mean, what other kind of characteristics do you think make a good project manager, obviously the people skills you talked about, what other, I mean if there are other people out there going well actually I’m not that passionate about coding, or I’m not that passionate about design, but I am passionate about the web, I do like the web design process, perhaps project management is the way I ought to be going. You know, what skills, what characteristics do they need, what personality traits do they need?

Rob: I think well, you need to be able to plan. Um, you know, planning is very very important. If you plan well, then your project will usually go well.

Paul: I like the cornification in that.

Rob: You have to be able to predict the future is helpful.

Paul: Yes.

Rob: A major part of what we de in the planning stages is assessing risk. You know, so, we’ve got what we’re starting with, we’ve got what we want to achieve, and we’ve got a time scale, now we need to work out what things might appear that are unforeseen, which are going to affect us reaching the time scale. So being able to foresee the future is helpful. Um, and so planning, being quite analytical and thorough. The logical background I have from being a programmer, a developer, is really helpful because you have to approach project management in a very analytical way, to make sure you don’t miss things. So there’s that side of it. And then there’s communication skills. You not only need to be able to communicate with a client affectively so they show that you understand what they want, um, and they understand where you are with the project, and they’re happy because a happy client makes everyone happy. But you also then need to communicate that with the various personalities in your team. You know, whether thats the developers locked up in a dark room with no social skills, or the crazy charismatic designers who…

Paul: You’ve just gone with stereotypes that so don’t apply. If I look at our team, no offense to our designers, they’re the ones that sit in the darkened room with their nose right pressed against the screen. And the developers are the ones that are crazy and never do any work.

Rob: (unintelligible) something about reading personalities. No, but you see my point. You’ve got these almost extremes, especially in the web, I guess, in the web world, you’ve got these extremes of personailities which somehow you need to be able to communicate with and put it all together and so, yeah, that’s an important skill. I think the third area, is to be quite relaxed about life. Because things will go wrong and do go wrong, it doesn’t matter how well you plan and how good you are at predicting the future. Stuff will appear that is completely unforeseen and will completely throw (unintelligible). And everyone gets really upset and people will shout at you and it goes a bit nuts. Um, and if you go nuts as well, you project team falls apart, because they look at you as the calm rudder in the storms of life. I can feel my other project manager buddies laughing at me, um, but if you’re calm and you can not get stressed at that but actually see, try and find a clear path through a very stressful situation, then really helps.

Paul: I would so be the worst project manager in the world. I’ve got the attention span of a newt, I’ve got no organisational abilities and I get stressed at everything. So overall, I think I’d fail.

Rob: Yeah, stick to web celeb.

Paul: Yes, I’ll come up with some other title that sounds good. Um, ok, so you talked about this really is, I can honestly say, a foreign area to me. Right? You talk about planning a project upfront. I’m not a planning person. Right? And there seems to be so many variables involved in a project and so much as you say, that can potentially go wrong. How do you plan it? I mean, you know, the kind of thing that you always talk about, when you talk about project management is endless gantt charts that seem to be outdated in about 5 minutes, sort of kicking a project off. How to you effectively plan a project?

Rob: Um, well, we do use a gantt. We always start a project with a gantt. And, um because it seems like thats what project managers are supposed to do, so we justify the time with a gantt. Um, but you do need, um, I think assessing risk is something that is vital in successful project management. Its something that we’ve been doing at Headscape, um, increasingly more over the last year or so otherwise this need to actually spend time highlighting what could actually go wrong here. So, you look at, I’m not going to be able to think of any examples now, but a particular, let’s say you building a shop or something. So potential things which could delay that project would be: the client not getting around to telling you what the products are on the shelf and content population is a big risk on meeting a project deadline, because it is out of your control. So, its like, I need the content by this date, and he needs to put the content in by X date. If the client doesn’t do it, there’s nothing you can do about it.

Paul: I’m guessing integration must always be a big risk. Integrating with third party applications.

Rob: Exactly, so if you’ve got some sort of third party database or a web service you’ve got to pull in, something that you’ve done a bit before, but you don’t know anything about, that’s a risk. Because you can guesstimate what’s going to happen, but its unforeseen. And so, the trick is basically, to find all the tasks that have these risks and then multiply (unintelligible) an hour by some random number. And then make the rest up as you go along.

Paul: So what about once the project gets going, how, what techniques and tools maybe do you use for monitoring and controlling the process and trying to keep on top of everything.

Rob: Yeah, I mean, there are lots of tools out there, obviously, lots of funky web-based ones, um, there is no substitute for talking to you team. Um, trying to (unintelligible) email or basecamp or something is impossibly without talking to you team. So, communicate. It’s a big part of what we do. You have to talk to the people doing the work, you have to talk to the clients, um you have to keep the lines of communication open. Um, but as far as actually keeping track of what’s going on, we do use basecamp, um which is great for managing lists, basically, you manage lists. So from our gantt shell, we’ll break it up into a series of tasks if you like, wide areas, um, and then, (unintelligible) ask people to add comments to them and take them off and then we’ve got kind of an overview of where our project is. Um, and hopefully from there, and when we’ve got the gant shell, we’ve got some dates, some milestones and reminders like you should have done this by then, um and so, you use that to kind of keep track of where you are.

Paul: Cool. What about, so that’s kind of dealing with the internal side of things. What about when it comes to the client, I mean, you talked about, you said earlier, a happy client makes everybody happy kind of thing. So what makes a client happy? What are the things that really, or perhaps turn it around the other way, what are the things that really piss of a client and where can it really go wrong?

Rob: This is really where the people side of it really comes in because every client is different. Some clients want you to talk to them for five hours a day, hold their hand, you know, spoon feed them, and some clients just want to know when it’s finished. So initially, when you’re kind of trying to assess your project team, if you like, your resources and what you’ve got, assessing the personality of your client early on, will really put you in a good place. Um, but, I guess, general principles, if you’re honest, it helps. Um, so, be realistic about what you’re telling your client is going to happen. Don’t promise the Earth by yesterday. Because then you won’t deliver and then they’ll get upset. If there’s going to be a problem, if things have slipped for some unknown reason, then tell them as soon as you know. Tell them as quickly as you possibly can. Um, manage their expectations is kind of the phrase that we use a lot. You gotta manage you clients expectations so that they’re not expecting something that you can’t deliver. And um, and then that limits the amount of upsetness that they get.

Paul: Slippage is a big one, isn’t it? This kinda whole area of things like, you know problems you kinda face, things, like slippage, scope creep, non-delivery, I mean, how do you have any kind of broad techniques for dealing with these kinds of things, or is it just kinda communications thing again.

Rob: It’s mainly I think a communication thing again. Um, part of the planning stage is trying to asses these risks and so you try and build in contingency to cope with those, and if you’re building enough contingency, you deliver the project early and that makes everyone really happy, even if its a long project, you deliver it early, you’ve exceeded their expectation also. Um, so I think, if somethings going to slip, I think you should say you’ve got to be honest. Sometimes things are just out of your control, so you’re two weeks before the end of a project, you in the middle of snagging, your lead developer goes down with appendicitis. There’s nothing you can do about that, and so you just need to communicate with the client and hope they take it well.

Paul: So wishing everything works out, I’m loving that approach. Ok, so, um, let’s finish of with a piece of generic advice. Either people starting out in project management or those that have had project management foisted upon them. You know, whats the kind of one piece of advice that you would leave for people?

Rob: Get to know your team. I think that’s the main thing I would say. Um, its kind of like, when you drive you car, you’re environment is a very organic, dynamic thing, you know what it really what’s going to happen and the only thing you’ve got to get you through it is that you understand you car. You know almost instinctively how it works, how to drive it it, if you get to that situation with your team, then whatever the project throws at you, you kind of, you can deal with it. If you understand how you client is going to react to a certain situtation, you can intincfully deal with it. And it keeps the stress levels low. You need to find ways of managing your stress levels.

Paul: There you go, that’s great advice. Thank you vert much for that, it was wonderful. I really appreciate you coming on the show.

Rob: My pleasure.

Thanks goes to Meredith Marsh for transcibing this interview.

Back to top

Feature: Home Working

I was recently contacted by a friend of mine Marieke Guy about writing a guest post for her blog on remote working.

I have been working at home for over 7 years now and am a great believer in the benefits. However when I actually sat down to write the post, I realised just how long it has taken me to find the right way of working.

As a large number of people who listen to this podcast work from home, I thought I would share my experiences to date and my hopes of where remote working will take me in the future.

The reality of home working

Back to top

157. SXSW09

On this week’s show: Andy Budd, Daniel Burka, Jeremy Keith and Joe Stump answer listener questions in a live Boagworld special from the floor of SXSW.

Play

Download this show.

Launch our podcast player

Each year the brightest minds in the web design industry assemble in Austin Texas at SXSW. Never ones to miss a chance to hang out with the cool kids, both myself and Marcus have also attended for the last coupe of years.

The panel at Boagworld Live

This year we thought we would record a live podcast while at the event. We begged a room from the lovely people at SXSW and bullied some web celebs into coming onto the show to answer questions.

For an hour our 4 guests answered all kinds of questions sent in by email, submitted via chat and from the audience that attended.

The guests included…

Questions ranged from ‘if you were a web app which web app would you be’ to ‘when can we drop support for IE6′. The debate was lively with lots of good humour and differences of opinion. With over 60 people there the atmosphere was great. Thanks so much to everybody who attended.

With 4 guests as well as myself and Marcus, we felt it was too much to ask of our transcribers to do the whole show. I therefore hope you understand the lack of transcript. If we can we will add one at a later date.

Thanks to Zeke Franco for the photograph

The reality of home working

An increasing number of people are trading in the cubicle for home working. However, is home working really everything it is cracked up to be? I share what I have discovered after 7 years of home working.

Like many people starting a new business, we begun Headscape working from home. It was a great way to keep costs low and ensure those long hours required when starting a business were more bearable. However the real appeal of home working, was the feeling it provided more flexibility.

The dream becomes a nightmare

To begin with it felt like being set free. I could work in my pyjamas, no longer worry about day time deliveries and get to see my new born son whenever I wanted. Unfortunately, like everything, the honeymoon period eventually wore off.

It did not take long for the presence of my new born child to turn from a blessing to a curse. His constant crying made work difficult and my loud conference calls often brought the wrath of my wife because they disturbed ‘nap time’.

I also found myself craving human interaction. Although my wife and son were around, I found I could go days (or in some cases even longer) without seeing another human sole. In fact there was a period of time when I rarely left the house.

Things weren’t much better when friends and family did come to visit. They seemed unable to grasp that I was at work and I suffered from constant interruptions.

Suffering from a lack of self control

However the biggest problem with my new found freedom was that it required a lot of self control. Many people suffer from a lack motivation when they start home working. They become get distracted by day time TV or making ‘yet another cup of tea’. However, I suffered from the opposite problem.

With work so easily accessible and a new business to worry about I found myself constantly drawn back into the office. For a considerable time all I did in my life was work and sleep. It was damaging to both myself and my relationship with the family. Something had to change.

What didn’t work

I decided that what I missed was the structure of office life. I therefore decided to recreate this structure at home. I started work at 9AM and finished at 5.30PM (at least that was the theory). I even dressed for work and at the end of the business day got changed into my casual clothes.

I set rigid boundaries for friends and family too. While I was at work I was off limits and simply would not interact with others. However, I did try and overcome my feels of isolation by experimenting with a plethora of communication tools. My aim was to enable better communication with other members of Headscape.

However ultimately all of these techniques failed. They failed to acknowledge the very nature of home working and left me with the worst aspects of both home and office.

I became increasingly irritable with family, annoyed by the constant interruptions created by the comms tools I had put in place, and trapped by the rigid routine of the 9 to 5.

The secret to home working

At this point you probably suspect I return to office life. However, that is not the case. In fact where most of Headscape now work in an office, I am one of the few hold outs who refuse to give up home working. I love it. It just took me a while to work out how to make it work.

The secret to home working is finding a balance. You need to put boundaries in place that ensure you strike the right work/home balance. However you must also ensure those ‘rules’ are not so restrictive they suck the pleasure out of home working.

Take for example working hours. I required boundaries. On one hand I needed to limit the hours I worked. However, I also had to overcome the guilt I felt when I believed I wasn’t working hard enough.

The answer wasn’t working 9AM to 5PM. This simply imposed an office model on a home environment. Rather I started tracking my time. Each day I work an 8 hour day. However rarely is that in normal business hours.

I tend to start around 9ish, but as anybody who follows me on Twitter knows I often take a nap in the afternoon. This suits my body clock and takes full advantage of my home working environment.

I also feel free to stop when friends or family come around. I often go for coffee or even see a movie with my wife. I then make up the time in evenings or weekends. Because I track the time, I do not need to feel guilty about these distractions.

I know what you are thinking- what if one of my colleagues needs something from me when I am out? Well, I always ensure I am instantly contactable. I have my iphone and will always answer it even if that means walking out of the movie. Also, I normally carry my laptop and 3G modem so I can act on things immediately if they are urgent.

Of course, I am not naive. If you work in customer support or as part of a closely knit team then this would not be possible. However if you do, then home working is probably not ideal anyway.

I think that is the problem with a lot of home working articles. They fail to take into account the huge variety of factors that can affect how you work from home. It is impossible to tell anybody how they should work from home because…

  • We all have different characters
  • We all have different job requirements
  • We all work in different home working environments

That said, I do think there is at least some advice I can give in regards to working environment.

Your working environment

When I first started home working we converted our dining room into an office. I did at least get one thing right. I realised the importance of having a dedicated working environment. You cannot work from your kitchen table when the room is also being used by the family. It just doesn’t work.

However, what I got wrong was the room I picked. Our dinning room was right in the middle of our house, between the kitchen and living room. Only a partition wall divided it from the living room and so I could hear everything happening in the house and vice versa.

Now my office is a converted garage adjoining the house. Its only link is through a heavy fire door and utility room. It is essentially a separate area exclusively for my work.

My home office

Pick your working environment carefully. Ensure you have a room away from the rest of the house. It will make a world of difference. Also, spend time and money to ensure it is as nice a place to work as possible. Lots of daylight is the key for me. That and nice furniture. If you don’t make your home office a nice place to work, it will become a prison you learn to hate.

Of course, no matter how nice your home office it will eventually drive you crazy. When you work and live in one place, you eventually feel the need to get out. That is where I am grateful we have a company office too. I have found myself really enjoying the change of environment and the opportunity to speak to real live human beings!

If you don’t have an office, then try working from a coffee shop or even break free from the office model entirely.

Beyond the office

While most companies are considering allowing their employees to home work I am beginning to experiment with leaving the idea of an office behind entirely.

The realisation that there is no need for me to be constrained by any kind of office first struck me when reading ‘The 4 Hour Work Week‘. Although there is a lot in that book I disagree with, I do think it gets one thing right – most of the work we do does not need to be constrained to a particular location.

Take for example this post. I am currently flying at 30,000 feet over the Atlantic on my way to SXSW. I can still blog. In fact Dave and Craig (two of our developers at Headscape) are sitting in front of me installing .net on a mac and Marcus is sitting beside me building a wireframe. As long as we have a computer, we can work anywhere.

This is even easier when I am on the ground! For £15 per month I have a 3G modem that allows me web access too. Combined with my iphone and laptop, I have a complete mobile office. I could work from anywhere.

Of course this approach is not without its challenges. My modem may give me web access in the UK, but using it abroad is expensive. That said, there are a growing number of wifi spots internationally so it is a problem that is diminishing.

As with home working the more significant barrier is a mental one. In the same way I had problems working out how best to work from home, I am also having problems knowing the best approach while travelling.

Over the summer I did an experiment in ‘road’ working when I went on holiday to the Highlands of Scotland with the family. I took a week’s holiday and decided to work for a week too, as an experiment. I have to say it didn’t go well. The temptations of the great outdoors and family fun was just too great. I did my weeks work but only just and it was not a pleasurable experience.

View from my window in Oban at Sunset

That said, I know of others who have got it working for them. I just need to find the right way for me. Perhaps I should get up early but stop after lunch. Perhaps I should take a long siesta in the middle of the day and work later into the evening. The possibilities are endless and one of them will strike the right balance between working and living the life I want to live.

What I am convinced of is that mobile computing has opened up limitless opportunities to work where we want and how we want. All that is holding us back is the status quo and outdated ideologies.

If you recognise that the mobile web is important and you need help deciding on a strategy, then book a mobile consultancy clinic.

Book a consultancy clinic or contact Rob about a more in-depth review.

What's with the attitude?

We face many challenges as designers and developers – IE6, the fast pace or change, meeting the needs of disabled users. However, I am coming to believe that our biggest challenge is our own attitude.

This post started off as a bit of fun. It was going to be another spoof, this time in the form of a top 10 list of harsh truths. However, as I began writing I found myself actually believing many of the points. In the end I was forced to scrap that draft and start from scratch.

I am worried about how people see us as web designers. More than that, I am worried how we behave as web designers, both with our clients and towards one another.

Let me explain what I mean, starting with the more obvious and damaging area – our attitude towards clients.

Our attitude towards clients

I speak to a lot of web designers and in all of those conversations I rarely hear a positive word said about the people who keep us employed.

The overwhelming attitude towards clients is one of disdain. Oh, we hide our feelings reasonably well when dealing with them face to face. However, behind their backs we are often critical and derisive.

We see clients as stupid, awkward, or intent on derailing the project. In short we see them as the enemy.

We have to change this attitude. Not only is it damaging to the relationship, it is also untrue. Just because somebody doesn’t understand the web, does not make them an idiot. Without a doubt they will be far more knowledgeable than you in many, many areas.

You cannot have it both ways. On one hand we set ourselves up as experts who should be listened to. On the other, we are surprised that the client doesn’t instinctively know, understand and except everything we suggest. If they could, we would not be the expert!

We need to recognise the critical role the client brings to the web design process and stop trying to exclude them for fear they might bring something different to the table we might not like.

Stop treating your clients like children and start treating them as peers. That means listening to their contributions even when it does not sit comfortably with your own views. This involves us losing our sense of moral superiority.

You do not have the moral high ground

I do not hide the fact that I am an evangelical christian. That means associating myself with some people who have an enormous sense of smug satisfaction and moral superiority. Some of these people really think they are ‘Gods gift,’ literally! However, they pale in comparison to the moral and intellectual snobbery I encounter in the web design community.

I am fed up with web designers who judge others (and their own clients) with such passion and vigour it borders on the fanatical.

We are not poets, artists or preachers. We do not have the luxury of free thinking theory. We should be pragmatists that work in the real world and solve real world problems.

The problem is that most of our high minded ideals are nothing more than ego. It is about exalting ourselves at the expense of others. Let me give you a few examples of what I mean…

Why doesn’t your site validate?

I can’t believe they code in .net

He is always asking people to retweet his posts.

Oh, they are just link baiting

Comments like that are just about pulling others down. Validation isn’t everything and how can you judge somebody’s decision to code in a certain language without any background information? Hell, what does it matter to you anyway? As for link baiting and retweeting – what is wrong with wanting to drive traffic? There seems to be an attitude that desiring your site to be popular and working towards that end, is in someway wrong! Admittedly new traffic is not the whole story but it is a part of it.

Promoting your sites or services is not desperate or needy. It is good business. If all you offer clients is moral superiority and a well built site, then you are only offering them half a service.

I am not saying there are no lines. I do not condone black hat SEO techniques and I hate SPAM as much as the next person. However, I think we need to drop the attitude and consider the broader picture. We need to consider the business behind the site.

Stop trying to be intellectually superior

Unfortunately we do not just like to feel morally superior, we also like to feel intellectually superior.

We dress our profession up in impenetrable jargon and give ourselves fancy job titles. In many ways we are like teenagers trying to appear more grown up by smoking and drinking.

I guess this is not surprising. Our industry is barely in its teens. We are trying to find our identity and justify our existence. However, in the process we are in danger of becoming elitist and inaccessible to outsiders.

Take for example the recent rash of Top 10 posts. It is something I have started doing myself and have received a massive amount of criticism for it. I have been accused of dumbing down, catering for the lowest common denominator and being desperate for traffic.

Indeed top 10 posts do drive more traffic. That is because people like them. They like them because they are accessible. They are easy to scan and easy to assimilate. In what way is that bad?

Those who criticise do so because they feel that in some way these posts cheapen the industry or devalue what we do. I get the same criticism about my podcast. We joke on the show and have fun. We make the information accessible. Therefore we must be devaluing it.

In my opinion this is a view driven by insecurity. By wrapping up what you say in long words and impenetrable jargon you can hide the truth. You can sound better than you really are.

Unfortunately this just isn’t true. By making it impenetrable you are actually hiding its worth. By explaining what you know in a clear and accessible way you demonstrate its real value.

The desire for exclusivity

All of this is driven by a desire to the ‘cool kid’. Perhaps it is a hang over from our school days when geeks were far from popular. We try to impress and dominate, when we should be empathising and working together.

Another manifestation of this cool kid mentality is our rejection of anything mainstream. As soon as something becomes popular we drop it like a stone. Now our clients are talking about twitter, we accuse them of ruining it and start looking for the next thing. We want to be exclusive, special, different.

The trouble is the mainstream pays the bills. We need to break out of our exclusive little bubble and try to associate more closely with that mainstream. We need to understand what the general populace are embracing and go with that, even if it means still supporting IE6.

Conclusion

This post is aimed as much at myself as anybody else. I catch myself doing many of the things I have written about here.

In many ways the web design community is awesome. There are not many industries where direct competitors talk to one another so openly and freely. However in doing so we have become somewhat insular and very intense. I think sometimes we are under the impression that we are shaping the future and that every choice we make is of crucial importance.

At the end of the day we are just building websites. We need to get some perspective.

Thus ends the rant :p

Headscape is hiring

Are you a developer living in the south of england? Headscape is looking for a talented, enthusiastic developer to join their team.

Not only are we looking for somebody interested in renting office space at the Barn, we are also looking to hire a new developer. We are looking for somebody with a computer science background, who is passionate about the web and can work out of our Hampshire offices.

Who we are looking for

We are looking for a server side developer who is absolutely passionate about the web and keen to develop new skills and experiences.

We are looking for somebody that loves finding innovative solutions to problems, enjoys working as part of a creative team and excels under pressure.

We need somebody with a computer science background preferably with a first or upper second degree.

Although Headscape is almost exclusively a .net development house, we do not require you to have specific experience in this language. As long as you can write great code, we will teach you the rest. (Anti-Microsoft Bigots need not apply!)

What we can offer

Headscape has a lot to offer employees. Just some of the benefits include…

  • A great working environment (watch our recent tour below)
  • The chance to attend industry conferences (two of our developers are off to SXSW soon)
  • All the training and careers development you need
  • The opportunity to work with an amazingly talented team
  • Loads of challenging and complex work that will stretch your skills
  • Some great client work to add to your CV
  • A decent office chair! :)

As for salary – Headscape always try to pay well and also pass on our success in the form of bonuses when things go well.

Where you would work

One of the best things about working for Headscape is our offices. Check out the video tour below. This was originally recorded to show people the room we have for rent. However, it also gives you a nice idea of where you would work.

The office is based in Lockerley, Hampshire. This makes it well placed for those living in Bournemouth, Winchester, Southampton, Romsey, Basingstoke and Portsmouth. However, its such a damn nice place that it is worth relocating for!

Interested?

So are you interested? If so (and you are not a recruitment agency) then email your CV to [email protected] or call him on 01722 320596.

Our First AIR App

With Adobe AIR now up to 100 million downloads, being utilised by big name players such as the BBC and increasingly invading our desktop Headscape decided to give it a go.

This is a guest post by two of the Headscape developers – Craig Rowe and Dave McDermid

Setting up

Adobe Air is Flash + WebKit + SQL Lite on the desktop. As a Flash developer you can dive right in and use the Air extension for Flash to publish your beautifully crafted swfs and AS code into an installable cross platform desktop app. However, the flash projector has been around for a while doing similar things and we wanted to put our hard earned web development skills to productive use. So we went the HTML/Javascript route.

The SDK is free for download but Aptana provides a rather neat eclipse based IDE in which to work. Handily the new project wizard allows you to import a multitude of Javascript libraries making it incredibly easy to get a new project up and running with your preferred initial setup (we went for jQuery).

The Problem

To make the exercise worth while we needed a real world problem to solve. Trivial examples usually do very little other than increase your ability to copy/paste example code and do your best fireworks night ‘ooo’ ‘ahh’ impression at it. Instead, we chose to add to our server admin experience…

As loving, caring web developers we actively monitor all our servers, and most of our live websites. For a while this was a DOS script, this was then migrated to a Bash script on a Cron job. It worked great, but required a computer science degree to maintain. So here was our problem: we needed a pretty, maintainable and reliable app to monitor websites. All it had to do was let us know when one disappears or throws a nasty error.

Download and try our site watcher AIR application

The Journey

Step 1: The wireframe

Paper Wireframe

A new Adobe AIR project in Aptana comes with an html file named after your application which acts as your main program window. Creating a basic layout with a few buttons, titles etc can be done in a snap. The html, css and javascript are dealt with in exactly the same way as if intended to be deployed as a website (with no browser compatibility worries as we are only targeting the Adobe AIR WebKit rendering engine).

Step 2: The magic

The wireframe identified the main viewer as comprising of an unordered list of sites, each with their current status and edit/check/remove links. This list needed to be persisted, but editable by the user.

If this was a website we may be looking to server side scripting and a database of some nature. However, we had only jQuery and the air libraries. Although SQL Lite was an option we decided it was an over complication for what is a relatively simple, first AIR app. So, knowing that we could use jQuery to manipulate a DOM and the air libraries to save and open local files we opted for XML as a data source.

<?xml version="1.0" encoding="utf-8"?>
<sites>
<site address="http://www.headscape.co.uk/" status="200" frequency="30">
Headscape&#146;s website
</site>
...
</sites>

Looking back into our application html file we can see that we are given a readLocalfile() function that returns the string contents. This can then be passed into a jQuery object and manipulated in the usual way.

[The canny among you will notice that this readLocalfile() function is merely a few calls to the flash filesystem classes (using the AIR aliases). In fact at some points I directly call the flash library rather than using the AIR alias. There’s no functional difference, I’m just used to the flash namespaces]

With this ability added to the jquery ajax capabilities the application flow could be easily envisaged as follows:

  • On DOM Ready read the local xml file
  • For each site element in the xml create an LI element with the appropriate display and action elements
  • Fire off a jquery ajax call for each site
  • Use the response code to formulate a class for the LI to change its display
  • Fire off any notifications if the response code has changed i.e. e-mail, notification window, twitter post
  • Set a timeout before checking again
  • On window close parse the unordered list back into xml and write it to the persistent file

The Stumbling Blocks

Viewing the source of an installed AIR app can be done by nipping into program files (or Applications for the MACs amongst us) and looking in the application name directory. Here you will see the html, css and javascript files that make up the app (so we can continue to learn from others deployments just as we would with a website).

A brief look at the sitewatcher source and the flow described above becomes immediately clear. ‘Sitewatcher.html’ is our main form and it includes script.js as the main driver of the application with the #sites ul as the main containing element. The rest is GUI. ‘PopulateUIfromXML()’ directly completes steps 1-2 and fires off the 3-6 process via ‘CheckSite()’. However dispersed within this are the unusual non-front end website development bits, so we’ll look at those now:

Acting as a System Tray App

Many AIR apps, particularly those to do with notification (twitter, yammer etc) seem to want to run as system tray applications, we were no different.

The process of doing so is relatively easy, and encapsulated in the appropriately named SetUpSysTray() function of script.js. Essentially what we need to achieve is an override of the minimise behaviour, the setting of an appropriate icon and the associated window toggling behaviour.

Window.nativeWindow gives us access to the OS window holding our html window, and we can listen to events on it in much the same way. ‘nwMinimized’ is set to fire on display state changing and, if being minimized, instead docks (hides) the window and prevents the default behaviour.

if(air.NativeApplication.supportsSystemTrayIcon)
window.nativeWindow.addEventListener(runtime.flash.events.NativeWindowDisplayStateEvent.DISPLAY_STATE_CHANGING, nwMinimized);
function nwMinimized(nativeWindowDisplayStateEvent) {
if(nativeWindowDisplayStateEvent.afterDisplayState == runtime.flash.display.NativeWindowDisplayState.MINIMIZED) {
nativeWindowDisplayStateEvent.preventDefault();
Dock();
}
}
function Dock() {
window.nativeWindow.visible = !window.nativeWindow.visible;
}

This works fine but on its own will actually just hide the window from view/the taskbar leading the user to have to use task manager to close it. To ensure that an icon for your application sits in the system tray we need to set an icon for the nativeApplication (the mere presence of which will cause windows to display the app in the systray).

Back to SetUpSysTray() and we’re using a content loader to load the icon graphic into memory, with an iconLoadComplete handler waiting to do the work:

var iconLoader = new runtime.flash.display.Loader();
iconLoader.contentLoaderInfo.addEventListener(air.Event.COMPLETE, iconLoadComplete);
iconLoader.load(new air.URLRequest("../icons/AIRApp_16.png"));
function iconLoadComplete(event){
if(air.NativeApplication.supportsSystemTrayIcon){
air.NativeApplication.nativeApplication.icon.bitmaps = new Array(event.target.content.bitmapData);
air.NativeApplication.nativeApplication.icon.tooltip = "SiteWatcher";
air.NativeApplication.nativeApplication.icon.menu = new air.NativeMenu();
// Create Menu Items
var openCommand = new air.NativeMenuItem("Toggle");
openCommand.addEventListener(air.Event.SELECT,function(event){
Dock();
});
var sep = new air.NativeMenuItem("", true);
var exitCommand = new air.NativeMenuItem("Exit");
exitCommand.addEventListener(air.Event.SELECT,function(event){
air.NativeApplication.nativeApplication.exit();
});
// Add Items to menu
air.NativeApplication.nativeApplication.icon.menu.addItem(openCommand);
air.NativeApplication.nativeApplication.icon.menu.addItem(sep);
air.NativeApplication.nativeApplication.icon.menu.addItem(exitCommand);
}
}

We simply set the native application icon to be the bitmap data before finalising the sys tray setup by creating a menu to appear on click.

Note for MACs: The minimised event listener is not applied if the system does not support system tray icons. This is to avoid confusion on MACs where a minimise goes to the MAC dock anyway.

Notification Windows

So the app can now run in the system tray and use jQuery to check the sites listed in an XML file at regular intervals. However we need a process of notification. The App could be running on an actively used machine in which case we want messenger style pop-ups. Or it could be running on a separate machine/server from where we want it to send e-mail/other notifications.

In the case of window notifications we took a short cut and used some example code from Adobe Developer Center. This is encapsulated within the DisplayManager.js and Message.js files. Display Manager acts as a queue, dequeuing and displaying on a timed basis if the user is present. This is an important requirement as you do not want a user missing a notification prompt merely because they were away from their desk for a while. It can be easily achieved via the USER_IDLE and USER_PRESENT air events – in this case stopping and starting the poller.

‘CheckSite()’ simply queues message HTML when the response code received is different from the previously stored code. When the queue poller is running (the user is present) the message is dequeued and displayed via Message.js.

At this point it is worth remembering that notification windows are no different to any other native window. It’s just a name we’re giving to the way we are using native windows. They therefore have their own events, contents, position etc and this can be seen by the Message.js code where a new chromeless, transparent native window is created and its contents loaded from the message.html template.

The display process is then as follows:

  • Message.js stores the message content in a variable on the new window
  • MessageScripts.js, then running once the message.html dom is ready, sets a listener on the HTML_BOUNDS_CHANGE event before setting the message variable content as the body – ultimately firing the bounds change event
  • This event is handled by setting the native window height to match before firing the layoutComplete event
  • On hearing this Message.js makes the window visible, finds an appropriate resting position (in relation to any other messages) and animates it in.
E-mailing

A key feature of any site watcher is to let us know when something bad happens. The combination of emails and an email-to-text service allows us to be notified the minute we spot trouble. This was easy enough in the bash script, using sendmail on the Mac. Not so straight forward for an AIR app. We can’t run sys commands and there is no built-in SMTP server. The solution is to use sockets in AIR. A little hardcore, but it keeps the solution nice and tight.

Anyone who’s sent an email with telnet will know that the principle of SMTP is, as the acronym suggests, simple. Adobe gives us plenty of clues for opening sockets and listening for messages. All we had to do was make sure we sent the right info. There are some restrictions in opening sockets from scripts outside the application sandbox, but for our purposes it worked a treat. With a little trial and error we were firing off emails left right and centre.

The icing on the cake was adding twitter support. With a one-line AJAX call in JQuery and a little config it was a no-brainer. This allows us to keep an online audit in the form of a private tweet stream. For people who check twitter more frequently than their email, it’s handy for notifications. If Twitter let us UK folk receive updates via SMS again then we can ditch email-to-text in favour of Twitter.

Step 3: The makeover

One of the nice benefits to working in the web-kit world is being able to use some CSS3 styling such as rounded corners. So we went to town. The more design that is CSS based and the less that is image based the better.

JQuery UI allowed us to make the entire list sortable in a sweep of the mouse, and the prefs popup tabbed in a blink (suddenly there was heaps to customise!).

The End

Hopefully this post has given you an understanding of how quick and easy it really is to make a useful AIR application. We’ve shown how you can implement a system tray application that utilises notification popup windows and sends e-mails as well as uses local files as a data store. This is not intended as a best practice discussion. It was our first AIR app and developed in a very small amount of time as a proof of concept and so that we could share our experiences with you. We welcome any feedback.

Download and try our site watcher AIR application

For those of you hard of humour

My last post ‘10 things a web designer would never tell you‘ has received more views than any other article. But what caused me to write it?

If you haven’t worked it out by now ’10 things a web designer would never tell you’ was a joke. Basically it takes all of the points I cover in chapter 4 of my book, The Website Owners Manual and flips them on their head.

The idea came about because I was asked to speak about that chapter at BathCamp. Instead of doing a relatively boring talk telling people stuff I hoped they already knew, I decided to spice it up a bit.

For those interested here is a video Mike Ellis recorded of my talk, as well as my slides.

Tips for a transformed twitter

With everybody from Britney to Obama now on Twitter it is safe to say the social networking platform has gone mainstream. But what does this mean for the service and how can we as website owners use it?

Paul Carter from New York writes:

Paul, I notice that you have been lamenting a lot on twitter about it becoming a marketing tool. Is that really wrong? Shouldn’t we be embracing and using it?

I sent my first twitter in November of 2006, only 7 months after the services launch. For me it was a way to keep in touch with new friends I had made at the Refresh 06 conference. It was less intrusive than instant messaging and less formal than email. I quickly became hooked.

For the longest time it was the tool of geeks. My friends laughed at me as I sent tweets from the pub, my family stared blankly as I explained the service. However, that has all changed now.

Like Facebook before it Twitter is everywhere at the moment. It was even recently discussed by Stephen Fry and Jonathan Ross on the BBC in front of 4 million viewers. It has become mainstream and increasingly it is being used as a marketing tool. There is no going back.

However, Paul is right. I am wrong to lament what Twitter once was and should embrace it as a tool I can use. Nevertheless like everybody, I need to be careful how I use it. I do not believe Twitter users will allow the tool to be reduced to a broadcast mechanism for pimping the latest blog post or special offer.

So how am I choosing to use Twitter?

I guess the first thing to say is that I am not a Twitter success story. Sure I have nearly 4000 people following me but that pale into insignificance when compared to others. That said, Twitter is turning into a third string of my online presence, alongside this blog and podcast.

With that in mind let me share with you a few tips that have helped me better utilise this interesting new tool.

1. Above all, keep it personal

Although twitterers like CNN breaking news have been very successful, generally I feel corporate twitter accounts are a mistake.

In my opinion twitter is about person to person communication and not a broadcast tool for faceless corporations. To use it in that way is to miss the potential of twitter.

Does that mean you cannot have a twitter account for your organisation? Not at all. For example if Vitaly Friedman created a twitter account you might not recognise the name. However, if he used the name SmashingMag you are more likely to follow because you know the Smashing Magazine website.

It is not the name that matters so much as the tone of posts. In my opinion your tweets should be more than an endless string of press releases and links. It should include personal content and a dialogue with followers.

This is important because it enables you to make a connection with your users. An open and honest relationship with users is very powerful. It builds trust, loyalty and engagement. It encourages repeat traffic and word of mouth recommendation.

CNN Breaking News Twitter Page

2. Learn from others

I have learnt a lot about Twittering just by reading the tweets of those I admire. Merlin Mann for example injects a lot of humour into his posts and his followers really respond to that. Darren Rowse on the other hand strikes a good place between recommending content others have written with promoting his own posts.

As well as examining the style of others you can also examine statistics. Use a tool like TweetStats.com to examine how often others tweet and how often they reply to their followers. All of this helps to build up a picture of what makes a successful twitterer.

There are also a growing number of great sites which give advice on how to get the most out of twitter. One of my personal favourites is TwiTip that covers subjects such as “The Merit of Twitter Competitions” and “How To Get Unfollowed On Twitter“.

TweetStats

3. Get a good desktop client

Without a shadow of doubt the most powerful twitter client currently available is TweetDeck. This air application not only runs on Windows, Mac and Lynx but also provides a range of superb tools for managing your life on Twitter.

With TweetDeck you can create groups, filter tweets, monitor certain subjects as well as tweet, reply and retweet posts.

In fact it is so powerful that it can be somewhat intimidating at first. Don’t let that put you off. Check out this short tutorial into TweetDeck’s core features and you will be up and running in no time.

TweetDeck

4. Use twitter on the road

If your twitter account is going to be personal as well as professional then you will almost certainly want to use it on the road. One option is to simply use Twitters mobile website. However if you are fortunate enough to have an iPhone then there is a wealth of Twitter clients available to you.

I think I have paid for and tried almost every twitter client on the Iphone, but the winner hands down is Tweetie.

I love Tweetie. It has a clean, easy to use interface, and yet is packed with powerful features including the ability to:

  • Handle multiple twitter accounts.
  • Navigate reply chains.
  • View twitter trends and perform custom searches.
  • Access complete user profiles.

In many ways it is even better than TweetDeck because it has much of TweetDeck’s power, but in a much cleaner interface. If only they did a desktop application!

Tweetie Screenshots

5. Tracking the results

Although I have already mentioned TweetStats, that is just the tip of the statistical iceberg.

There are an ever growing number of tools you can use to track your activity on twitter. However, the ones that really interest me are those that track click throughs. What I really want to know is if I mention a link in twitter, how many people click through.

If the link is one on my own sites I could use Google Analytics using their URL tagging tool. However, this is somewhat fiddly and only applies if I am linking to my own site. What is more these URLs can get long, which is a problem when limited to 140 characters.

Fortunately there is a tool called TwitterBurner which solves these problems. It shortens the URL and tracks all click throughs even to sites you do not run yourself. Best of all it is now supported from directly within TweetDeck (although not Tweetie unfortunately).

Tweetburner Homepage

6. Follow as well as be followed

Always remember that Twitter is a two way conversation. A big part of successful twittering is about replying to those who tweet you.

Twitter is also not just about who follows you. It is also about who you follow. One service that I find particularly useful is Mr Tweet.

Mr Tweet will provides two type of information.

  • First it suggests people you might want to consider following because they fall within your broad network (people who are followed by your friends).
  • Second it suggests those from your list of followers who you should follow back.

For each of these people it provides various stats including:

  • The number of followers they have
  • The chance of them replying to you
  • How often they update

This is a great way of extending your network of contacts and potentially increasing the chance of your tweets being retweeted. Its also a great way of meeting new people!

MrTweet homepage

7. Integrate whenever possible

If you are intending to use Twitter for anything other than personal use it needs to be incorporated into the rest of your web strategy. That means it needs to linkup with your other online activity including your website and other social networks.

There are no shortage of tools that help you do this from the basic twitter widget to a tool for sending your tweets to facebook.

One tool that particularly caught my attention is called TwitterFeed. It posts content from an RSS feed to Twitter which is a useful way of updating your followers about new posts.

However, use any tool that automatically posts to Twitter with caution. It can easily become annoying if used too much. Also it lacks the friendliness of a personal post.

twitterfeed homepage

8. Don’t over think it

Of course the problem with all these tools, statistics and analysis is that it can suck the spontaneity and personality from your tweets.

Although some of those late night drunken tweets are best gone, you want to avoid your tweets becoming too sterile.

Let me explain what I mean. I am naturally a fairly good public speaker. However, once I was sent to a public speaking workshop. They taught me all the techniques you should use to be exceptional. However, instead of it improving my skills it made me so amazingly self conscious that I was paralysed. I was over analysing what I was doing.

The danger is we do the same with Twitter. Sure, Twitter can be used as a marketing tool but that doesn’t mean it cannot be fun too. Don’t let articles like this suck the joy out of twittering!

Twitter message from Boagworld: mmm... caburys cream egg and redbull. Nice post lunch snack

What's in a name?

I am proud to announce that the Boagworld podcast has won this years .net magazine award for best podcast. However, I do also have some regrets.

It is getting embarrassing now. When I setup the Boagworld website and subsequent podcast it was just a personal side project. The name was a silly in joke. I put no consideration into it.

In the dot com boom I worked for a startup called TownPages. I headed up a team of designers who unsurprisingly enjoyed taking the piss out of me. One of those designers (a guy called Rob Crook) took offence at me having two monitors, while the rest of the team had to make do with one and so coined the term boagworld. He painted me as an empire builder, drunk with power :) The name stuck and eventually I bought the domain. It became a form of self deprecation that referred to my over inflated ego.

When I finally decided to create my own site Boagworld seemed the obvious choice. The site and podcast was me sharing about myself, why wouldn’t I choose Boagworld?

Four years on and it has become an embarrassment. Winning the .net award has particularly driven home how bad a choice it was.

Boagworld has long since stopped being about me. It is about the community and those who contribute to it. The success of the show is down to a whole bunch of people:

  • Marcus Lillington – He didn’t even get a mention in the .net magazine!
  • Ryan Taylor – Who produces the show every week
  • Paul Stanton – Who finds all of our news stories
  • Anna Debenham – Who publishes the show and edits the interviews
  • The interviewees – Who come on the show every other week and share their knowledge and experience
  • The forum leaders - Who make the community such a vibrant and friendly place.
  • Those who leave posts in the comments – Many say blog comments are negative and aggressive. That has never been my experience on boagworld. You guys add genuine value in what you post.
  • Those who contribute to the show – Your questions, jokes, and reviews have added an extra dimension that was lacking for a long time.
  • Our transcribers – Who painstakingly write out a transcript of every interview we broadcast. It blows my mind that people do this for free!

Trust me, this is not false humility on my part. I am more than happy to shout about my personal achievements. However, I have noticed the more I hand control to the community, the more successful the show has become. Perhaps there is a lesson there for other website owners.

So am I going to change the name? Of course not. I think it is too late for that. Anyway I suspect many of you would object. However, it does make you realise just how important it is to get your branding right from the beginning.

Successful communication

We put a lot of time and attention into the content on our sites, but what about our other communications?

We send out newsletters, post blogs, participate in forums. All of these reflect on our brand and the way we are perceived. How can we improve the way we communicate?

Good communication is dependent on two factors:

  • When you communicate
  • How you communicate

Get this wrong and you risk seriously damaging the relationship with your users.

When to communicate

The schedule of your communications are always important, whether posting to a blog or sending out a newsletter. Send too many communications and it becomes irritating, too few and they forget about you.

There is no frequency that is always right. To a large extent it depends on the nature of your site. If your site sends out stock market tips then users may expect updates every few minutes. However, if you sell a service that is purchased once every couple of years then sending out communications every few weeks will be enough to keep you in their minds.

The key is not so much frequency as regularity. Users should come to expect your communications. Communicating on an ad-hoc basis becomes frustrating, especially with blog posts, newsletters or podcasts.

However, communication does not have to be completely dictated by a schedule. You can also have trigger based communications. These are normally emails sent to a specific individual rather than the whole community. They are sent in response to a specific event rather than a schedule.

A common trigger based communication is an email sent to somebody who has just purchased from an ecommerce site. These typically include an email confirming the transaction but also one when the goods are dispatched. These emails are extremely important and yet are often overlooked in the development process.

Trigger based communication are also useful in encouraging repeat traffic. Most website communities have a large number of ‘sleepers’. These are individuals who have signed up for your site but have stopped using it. It is possible to monitor user activity and if they stop using the service an email can be automatically sent tempting them back with incentives or new content.

However, never forget the golden rule of user communication; do not contact users without their permission. Nothing will damage your sites reputation faster and destroy your community than spam.

Take a few moments to consider your communication strategy. When might it be appropriate to send out trigger emails? Are you collecting user’s contact details and is it legitimate to contact them? What methods you are going to use to communicate and on what schedule?

Your communications with users needs the same attention you gave your sites copy. This includes not only when to communicate, but how.

How to communicate

There are lots of communication tools out there including blogs, podcasts, email and RSS. However, these are just technologies and don’t get to the heart of how to communicate. Communication is about what you say and how you say it.

Always remember when communicating with users to make it personal. Whether it is in a forum or posting to your blog, people like to talk to people not faceless corporations. Whenever possible write as ‘Jim from Marketing’ rather than as ‘Acme inc.’ People are less critical and more receptive when dealing with a individual rather than an organisation.

Although your aim is to demonstrate that your organisation is made up of ‘real people’, that does not mean you do not need no unifying voice.

Know your voice

The danger individual employees engaging with your users is that your organisation sends out mixed messages about its identity. All copy should have a consistent tone, from the content on your website to the emails you send existing customers.

At first reading this may seem contradictory. On one hand I demand a consistent identity and on the other I want users to see the people behind your organisation. However, this is actually an approach newspapers have been employing for years.

Most newspapers have regular columnists who readers come to recognise. However, each newspaper has an overall identity. For example in the U.K. tabloid newspaper "the Sun" has a very different persona to that of "the Times".

Deciding on your persona will underpin all communications with users. Ask the question – if your site was a person, what type of person would it be? Would it be a young hip teenager or a boring middle aged business man? These characteristics help define how you communicate and the tone you set for your site.

However, whatever persona you create it should always be as open and transparent.

Be open and honest

Many organisations feel they need to maintain a flawless facade with users. This serves to create a barrier, reinforcing the feeling that the user is dealing with a faceless corporation.

A better approach is to be honest and fallible. Nothing is more effective in getting users trust than admitting when you get it wrong. Take for example photo sharing site Flickr.com. Their site suffered a series of outages in which users were unable to access their photos. Unsurprisingly the mood in the flickr community was pretty negative. However, flickr was able to turn that negativity around with a simple blog post entitled "Sometimes we suck". They acknowledged the problem, apologised and promised to do better. They did exactly that and before long flickr was seen as a shinning example of how an organisation should run a community.

In fact it is possible to turn a critical user into an evangelist for your site simply by responding in a timely and open manner. In a world where users can instantly broadcast their frustrations via blogs, social networks and other methods of online communication you cannot afford to ignore them. However, if you respond in a positive and open fashion those same users will be broadcasting their pleasure at your response.

This post is an edited extract from Paul’s book – The Website Owners Manual.

143. Partnership

On this week’s show Paul and Marcus discuss how to promote your web application, ways to improve the client/designer relationship and tools for managing your font library.

Download this show.

Launch our podcast player

Watch the behind the scenes video

News and events

Obama top technology promises

One of the most exciting things about being at this years FoWD conference in New York was that I got to witness the election of the next U.S. president.

Whatever your political persuasions it was a landmark election. Not only will Obama be the first African American president he is also probably the most technically aware.

Obama campaigned aggressively online, from a dedicated YouTube channel to Obama pages on Facebook and MySpace as well as Twitter feeds. He even had his own iPhone application.

So what can we expect from this tech-savvy President? How will he shape the future of U.S. online presence and possibly that of the entire web? An article on tgdaily entitled ‘Barack Obama’s Top technology promises‘ gives us a roundup of various technological promises from Obama’s speeches. These include:

  • A commitment to Net Neutrality
  • A desire to expand broadband penetration in the U.S.
  • A review of the current wireless spectrum usage
  • Tougher legislation around online security.

Of course, promises made on the campaign trail are one thing. We shall see what the reality turns out to be.

Could Microsoft consider adopting Webkit?

Talking of things that may never be, a young (and very brave) developer at Microsoft recently asked Steve Ballmer:

Why is IE still relevant and why is it worth spending money on rendering engines when there are open source ones available that can respond to changes in Web standards faster?

Ballmer’s response was surprising to say the least:

There will still be a lot of proprietary innovation in the browser itself so we may need to have a rendering service. Open source is interesting. Apple has embraced Webkit and we may look at that, but we will continue to build extensions for IE 8.

Although some have seen this as a sign that Microsoft may adopt Webkit, personally I am sceptical. Were Microsoft to completely change its rendering engine it would inevitably break large numbers of sites and cause outrage among many of their large corporate clients.

The backlash when moving from IE6 to IE7 was massive. Moving to Webkit would conflict with Microsoft’s mantra of ‘not breaking the web’.

That said, we can dream. Without a doubt the real innovation and competitive advantage among browsers is in features, not rendering engines. This would in many ways be a smart move allowing Microsoft to concentrate on differentiation through ‘extensions’ and functionality, rather than wasting time on getting pages to display correctly.

WCAG 2.0 resources

Something that is definitely going to happen very soon is the release of WCAG 2.0.

WCAG 2.0. has now become a proposed recommendation. This means it is not only technically complete but has been successfully implemented on a large variety of sites. In short, it has been proved to work.

According to the Web Standards group this means it could therefore be released before Christmas.

This is hugely significant and very exciting from an accessibility point of view. WCAG 2.0. has come a long way from its controversial beginnings and is now a very good set of guidelines.

Now is the time to start building compliant sites and the Web Standards Group has provided some useful resources for implementing WCAG 2.0.

Prototyping with XHTML

Our final story is a post on the Boxes and Arrows website encouraging us to ‘Prototyping with XHTML‘.

The article lays out an approach to wireframing and prototyping, which is based entirely around the use of XHTML. Starting with the XHTML itself, you build up the structure and elements within your site. You then add CSS and Javascript to further refine the concept.

It is an approach with a lot of merit. Unlike other methods, the prototype is not thrown away but becomes apart of the final deliverable. It is also an approach particularly suited to multiple iterations, allowing you to refine the design over time.

In a world of web applications it is becoming increasingly important to demonstrate user interactions in a way static comps cannot. However, although this approach is appealing I do not believe it replaces the Photoshop mockup. Client’s like to see ‘finished’ looking designs. That said, it is another useful tool in your arsenal and you should be sure to read this post.

Back to top

Feature: A Partnership of Cooperation

At this years FoWD I shared how the relationship between web design agency and client is fundamentally broken. Where there should be mutual respect and cooperation, there is negativity and mistrust. Read More.

Back to top

Listeners feedback:

Marketing a web application

Nick Charlton writes: Long time listener, haven’t asked a question before though..

Apart from your blog, the podcast and twitter, how else have you marketed GetSignOff?

To be honest, I have done very little marketing yet. However, I know that has got to change. The problem is that I am not a trained marketeer and so don’t really know what I am doing. That said I do have a rough plan:

  • Free pro accounts – While in beta we gave away numerous pro accounts to ‘web celebs’. However, to be honest it was a waste of time. These guys were either too busy to review it or just didn’t feel it was worth writing about. This time I intend to give free accounts to those who blog about the application. Not entirely sure how I am going to do this yet but I think it might generate some buzz.
  • Offering discounts – Discounts are an effective way of spreading word of mouth. Again I am not entirely sure if or when we will do this, but offering the occasional discount should encourage people to tell their friends.
  • Targeting appropriate publications – I am in the process of writing a number of articles either directly or indirectly related to GetSignOff. I have also asked some sites to review the application. I have approached sites like Digital Web, Think Vitamin and printed publications such as .net. Having a product aimed at people like myself makes identifying appropriate publications easy.
  • Producing supporting video content – I have already produced the ‘Getting design sign off‘ presentation but also intend to make some shorter tutorials for YouTube. These will contain valuable content in their own right, but will also promote GSO.
  • Utilising CSS galleries – Because my audience are web designers we have submitted GSO to several CSS galleries. We know that many web designers use these sites and so this gives our application a lot of exposure.
  • Use speaking opportunities – Speaking opportunities have been a great opportunity for promoting GSO and I have started tailoring my speaking slots around the subject of sign off.

In time we may consider advertising through things like Google Adwords or the Deck. However, until we are confident in the return on investment we are not willing to invest more money in anything other than development.

Font management

Aurel writes: I would realy like to know how designers deal with fonts? From personal experience, I have alot of fonts and it takes me time to find or manage them. So I was wondering if you know of any way to group the fonts, e.g. when you go through the drop menu of fonts in photoshop, they apear in groups (or something along those lines).

The solution I use was recommended on the Rissington Podcast (oh the shame of admitting that.)

It is a piece of software called FontExplorer X which is available for both the mac and PC. It has some superb features if you are serious about fonts. These include:

  • Organising your fonts – Organise using a library, folders, tags and even smart sets. You can directly access all typefaces from a certain foundry or all fonts tagged with a certain keyword? You can even view all italic fonts.
  • Auto activation – FontExplorer allows you to decide which fonts are available in which applications. This is ideal if you want to avoid scrolling through large numbers of fonts in applications like Photoshop.
  • Font information – FontExplorer gives you a clear customisable preview of your fonts as well as detailed information on the character set and usage restrictions.

The application also has an in built store that allows you to buy additional fonts within the same intuitive interface. I am guessing this is how they manage to offer the whole application absolutely free.

Back to top