182. North and South

On this week’s show: Molly talks about the future of web standards. Paul explains the differences between print and the web, and Ryan asks if job titles matter.

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Being a better blogger

These days blogging has become an important tool for most organisations. Although I have written about the Harsh Truths of Corporate Blogging, I have said little about how to actively improve your corporate blog. I therefore want to draw your attention to two excellent articles that were published this week:

  • A Simple Way To Funnel New Traffic & Sales From Buried Blog Archives – One of the problem with blogging is that old posts get buried over time. Because of the way blogs are structured older posts normally receive very little traffic. This article suggests a couple of good solutions. First it recommends editing older posts so they are suitable for republishing via sites like Ezine Articles. Second, it recommends turning your better posts into PDF reports. Strangely this seems to significantly increase their creditability.
  • Do Long Blog Posts Scare Away Readers? – One thing I struggle with is the length of my blog posts. After all copy for the web should be short, right? Well not according to this article. Using movie lengths as an analogy, this post argues that it is not length that matters but ‘tightness’. A good blog post should be exactly the length it needs to be in order to effectively communicate its point. Not a word more.

If you are a blogger, both of these posts are definitely worthy of your attention.

Demystifying the “duplicate content penalty”

So Google have posted an article in the attempt to put peoples mind at easy about duplicate content on their websites, and whether or not Google penalises you for doing so.

The article goes through how Google filters duplicate documents by grouping them together reduce redundancy when searching.

They summarize with:

Having duplicate content can affect your site in a variety of ways; but unless you’ve been duplicating deliberately, it’s unlikely that one of those ways will be a penalty. This means that:

  • You typically don’t need to submit a reconsideration request when you’re cleaning up innocently duplicated content.
  • If you’re a webmaster of beginner-to-intermediate savviness, you probably don’t need to put too much energy into worrying about duplicate content, since most search engines have ways of handling it.
  • You can help your fellow webmasters by not perpetuating the myth of duplicate content penalties! The remedies for duplicate content are entirely within your control.

The general gist of the article is, if you deliberately post duplicate content in an attempt to rank higher on Google they will penalise you, but otherwise you don’t have anything to worry about.

7 common design mistakes that clients love

Although our next post is aimed at web designers I think it is just as important that website owners read it too. Entitled “7 Common Design Mistakes That Clients Love” it puts together a series of carefully constructed arguments tackling the more common design mistakes requested by clients. The list includes:

  • Scrimping on photography
  • Wanting a Flash intro
  • Too much information
  • Using white text on a black background
  • Wanting the logo bigger
  • Ripping off someone else’s logo
  • Wanting a terrible font

The arguments against each of these atrocities are a nice mixture of referencing research, quoting stats and simple effective communication. If you are a designer this article will help you better articulate why these things are wrong. If you are a website owner it may go someway to explaining why your designer gets so grumpy when you suggest any of them!

How To Give A More Exciting Presentation: A Note To Speakers

Our final story is courtesy of Inayaili de León over at the Web Designers Notebook and it’s stemmed from her recent attendance at dConstruct.

Yaili shares her advice to conference speakers on the do’s and don’t of a good presentation.

She goes into these points in detail so read them in detail there, but to summarise her do’s are:

  • Make us Laugh
  • Ask questions that we had never asked ourselves
  • Make controversial remarks
  • Be practical
  • Sprinkle your presentation with interesting facts
  • and use multimedia

She then goes on to explain her don’t and offers a selection of emergency tips to recover a dieing talk such as bashing Micrsoft and loading up a LOLCat (which always get a laugh).

It’s a thorough article offering good advice and she also links to some examples of well presented talks to learn from, so if you’re planning on presenting in the future it’s well worth a read.

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Interview: Molly Holzschlag on the future of web standards

Being transcribed…Thanks goes to Todd Dietrich for transcribing this interview.

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Listeners feedback:

Moving from print to web

Jake Knight writes: What are 5 things you would want any print graphic designer to know first and foremost about designing for the web?

I think the differences between the web and print causes a lot of confusion, not just among designers but also clients. The problem is that in the early days of the web a lot of work went into making the web behave like print and this led to the table based designs that have proved so problematic since.

In reality, although there are some similarities between print and the web, there are also a lot of differences. Narrowing down the list to just five things is hard. However, here are the issues I believe cause the most confusion especially among clients:

  • Lack of control – When developing a design for print you can guarantee that everybody will have the same approximate experience. Each copy of a design will be identical. However, that is not true of the web. Differences in browser, resolution and countless other factors means that everybody will have a slightly different experience. Accepting that is key to producing a successful website.
  • The scrollbar – Print designs do not come with a scrollbar. Typically a reader of printed design can view the entire design in one glance. Even if they cannot the designer knows exactly the point at which readers will need to turn a page or unfold the design. On the web, designers do not have this luxury. There is no way of knowing what the user can see in a single glance and this has a fundamental influence on the way we design.
  • Lower resolutions – Print designers are mostly used to working at 300-600dpi. On the web we are limited to 72dpi (generally speaking). This seemingly minor difference has profound consequences on the selection of imagery, use of typography and application of logos. An image, font or logo that works beautifully in print can become unreadable on the web because the lower resolution pixelates graphical elements at smaller sizes.
  • Colour – While colour in print is produced by the application of ink on paper, on the web it is produced through projected light. This means that colour will be reproduced differently on screen. Typically this means that dark colours become darker and light colours become lighter. This can often mean that corporate colours need to be adapted to work online. For more information on this read Jason Santa Maria’s excellent article Cheating Color.
  • Interaction – Finally it is important to remember that the web is an interactive medium with more in common with software design than print. Users are required to click links, enter data and interact with applications. It is not the passive experience of reading. Although print and web design share a lot in common, a print designer will have to considerably expand his skill set to accommodate these interactive elements. Learning about user experience design is key to the role of web designer.

Obviously this is only the tip of the iceberg but hopefully it demonstrates just how different the experience of designing for the web is. Something that clients in particular need to be aware of.

The importance of job titles?

Hi Paul and Marcus, I work for a 8+ people studio that develops websites. My job title is “developer” and I do tasks from chopping up a design and turning it into HTML, then adding it into our CMS, and then adding content. I will then help clients by supporting them on their website and helping them add future content.

I am quite happy in my job, but I know that if I ever want to apply for a new job, the job title I have is very important. I am worried that my job title is not specific enough to my skills, do you think I should change it to something that sounds more representative, as “developer” could lead someone to believe I only do small tasks.

I think the question of how important job titles are is one for much debate, however there is an obvious requirement for people in any industry to have an appropriate title that describes what they do, the problem is peoples definitions of what a particular title means can be extremely varied.

To add to the confusion there are often multiple variations of the same title. For example my definition of a Front-End Developer is someone who codes HTML, CSS and javaScript, however this same role is often labeled as:

  • Front-End Engineer
  • Client-Side Developer
  • Client-Side Engineer
  • or simply Developer

The same goes for Back-End Developers i.e. people who code in a server side language such as PHP or Ruby. Again the list of variants can be endless:

  • Back-End Engineer
  • Server-Side Developer
  • Server-Side Engineer
  • or again simply Developer

So if your job title is Developer, which discipline are you or do you do both?

I don’t have a definitive answer to this question, however things certainly become much clearer when you specialise in a certain area, for example:

  • javaScript Developer
  • PHP Developer
  • Front-End Developer

To answer your question though, your job title isn’t as important to potential employers as you may think. When you apply for a new job they will look firstly at your portfolio and whether you can demonstrate the skills that they require. Instead of picking a job title that you think potential employers would like to see, pick one that is actually relevant to what you do and have a good portfolio to back it up.

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Why speculative design is wrong

Many web design agencies are refusing to do unpaid design work before a contract is signed. This is not because it is damaging to them. It is because they believe it is damaging to their clients. But why?

On the surface asking a web design agency to produce some design concepts before you sign on the dotted line appears to be a good idea. After all, it allows you to assess the quality of their design work and see whether they have understood your brief.

However, if you scratch the surface of this once common practice, you quickly expose the flaws. Here are just five…

1. It costs everybody money

In order to remain in business every company needs to recover their cost of sale. This includes web designers. As speculative work is part of the sales process, they ultimately have to charge you for it. The web designer is forced to roll the cost of that work into the project if they win.

However, it is worse than that. The web designer also has to recover the cost of speculative design done for jobs he did not win. This means that if you choose to work with an agency that produces speculative design, you are paying for their failed sales pitches! Why should you be paying for other people’s design work?

2. It is about selling not delivering

As somebody who used to produce speculative designs for years, I can tell you that doing this type of design work is not about delivering a solution the client actually needs.

Speculative design is about impressing the client and creating the ‘wow factor’. The target audience is the client and not the end user.

Being a good web designer is about encouraging the client to make tough choices. A good designer will challenge your preconceptions and suggest better ways of meeting your business aims. However, they are not going to take that risk in the sales process. They will play safe, showing you what you want to see, rather than telling you what you need to hear.

The danger is that if you then hire this company the speculative design is adopted for your site. Ultimately you end up with a solution that fails to meet your businesses needs.

3. It is wasteful

Even worse than actually using a piece of speculative design is throwing it away. I have worked on many projects where the design work created as part of the sales process is discarded on project commencement.

What was the point of producing a piece of design only to discard it? Because ultimately you (the client) are paying for the design it is absurd that you would then choose not to use it.

Of course the reason you discard it, is because it is not fit for purpose. Not only was the design was created to sell, it is also largely uninformed.

4. It is uninformed

No matter how good the brief you distribute to agencies, they are still not going to have all the facts.

Good design comes from being well informed. The designer needs to understand business objectives, success criteria, brand personality, competition and numerous other factors in order to provide the right solution.

Most of all the design needs to emerge from an understanding of your users. Until the designer can interact and empathise with your users, he can produce nothing more than a superficial solution.

5. It ignores the collaborative nature of design

Finally speculative design ignores the collaborative nature of the design process. Good design is not just about a designer having a moment of inspiration and producing a master piece. Design is not the same thing as art.

Design is a collaborative process between the designer and the client. The designer may have the expertise in design aesthetics and usability, but the client knows their business and target audience.

If the designer works in isolation he cannot hope to produce a rounded design. Without mood boards, sketches and initial concepts there is no dialogue between client and designer. The design will only tell half the story.

Example Mood board

To request speculative design is to deny your own importance in the process.

The alternatives

So where does that leave you? If you should not ask for speculative design, how then can you assess the design skills of agencies?

The answer obviously lies in their portfolios. However, in my opinion it is about more than just looking at ‘pretty pictures’. In order to know whether a design has been successful you need background information.

I recommend that where a portfolio piece is relevant to your sector or project, you request the contact information of the client. This provides you with the opportunity to speak to that client and find out how well the design fulfils their business objectives.

Speaking to the client also gives you the opportunity to find out more about the designers. Did they understand the brief? Did they provide positive suggestions? Did they deal with criticism well? Were they flexible and understanding of broader objectives?

Ultimately there is far more to be learned by talking to existing clients than requesting speculative design.

Tips for a transformed twitter

With everybody from Britney to Obama now on Twitter it is safe to say the social networking platform has gone mainstream. But what does this mean for the service and how can we as website owners use it?

Paul Carter from New York writes:

Paul, I notice that you have been lamenting a lot on twitter about it becoming a marketing tool. Is that really wrong? Shouldn’t we be embracing and using it?

I sent my first twitter in November of 2006, only 7 months after the services launch. For me it was a way to keep in touch with new friends I had made at the Refresh 06 conference. It was less intrusive than instant messaging and less formal than email. I quickly became hooked.

For the longest time it was the tool of geeks. My friends laughed at me as I sent tweets from the pub, my family stared blankly as I explained the service. However, that has all changed now.

Like Facebook before it Twitter is everywhere at the moment. It was even recently discussed by Stephen Fry and Jonathan Ross on the BBC in front of 4 million viewers. It has become mainstream and increasingly it is being used as a marketing tool. There is no going back.

However, Paul is right. I am wrong to lament what Twitter once was and should embrace it as a tool I can use. Nevertheless like everybody, I need to be careful how I use it. I do not believe Twitter users will allow the tool to be reduced to a broadcast mechanism for pimping the latest blog post or special offer.

So how am I choosing to use Twitter?

I guess the first thing to say is that I am not a Twitter success story. Sure I have nearly 4000 people following me but that pale into insignificance when compared to others. That said, Twitter is turning into a third string of my online presence, alongside this blog and podcast.

With that in mind let me share with you a few tips that have helped me better utilise this interesting new tool.

1. Above all, keep it personal

Although twitterers like CNN breaking news have been very successful, generally I feel corporate twitter accounts are a mistake.

In my opinion twitter is about person to person communication and not a broadcast tool for faceless corporations. To use it in that way is to miss the potential of twitter.

Does that mean you cannot have a twitter account for your organisation? Not at all. For example if Vitaly Friedman created a twitter account you might not recognise the name. However, if he used the name SmashingMag you are more likely to follow because you know the Smashing Magazine website.

It is not the name that matters so much as the tone of posts. In my opinion your tweets should be more than an endless string of press releases and links. It should include personal content and a dialogue with followers.

This is important because it enables you to make a connection with your users. An open and honest relationship with users is very powerful. It builds trust, loyalty and engagement. It encourages repeat traffic and word of mouth recommendation.

CNN Breaking News Twitter Page

2. Learn from others

I have learnt a lot about Twittering just by reading the tweets of those I admire. Merlin Mann for example injects a lot of humour into his posts and his followers really respond to that. Darren Rowse on the other hand strikes a good place between recommending content others have written with promoting his own posts.

As well as examining the style of others you can also examine statistics. Use a tool like TweetStats.com to examine how often others tweet and how often they reply to their followers. All of this helps to build up a picture of what makes a successful twitterer.

There are also a growing number of great sites which give advice on how to get the most out of twitter. One of my personal favourites is TwiTip that covers subjects such as “The Merit of Twitter Competitions” and “How To Get Unfollowed On Twitter“.

TweetStats

3. Get a good desktop client

Without a shadow of doubt the most powerful twitter client currently available is TweetDeck. This air application not only runs on Windows, Mac and Lynx but also provides a range of superb tools for managing your life on Twitter.

With TweetDeck you can create groups, filter tweets, monitor certain subjects as well as tweet, reply and retweet posts.

In fact it is so powerful that it can be somewhat intimidating at first. Don’t let that put you off. Check out this short tutorial into TweetDeck’s core features and you will be up and running in no time.

TweetDeck

4. Use twitter on the road

If your twitter account is going to be personal as well as professional then you will almost certainly want to use it on the road. One option is to simply use Twitters mobile website. However if you are fortunate enough to have an iPhone then there is a wealth of Twitter clients available to you.

I think I have paid for and tried almost every twitter client on the Iphone, but the winner hands down is Tweetie.

I love Tweetie. It has a clean, easy to use interface, and yet is packed with powerful features including the ability to:

  • Handle multiple twitter accounts.
  • Navigate reply chains.
  • View twitter trends and perform custom searches.
  • Access complete user profiles.

In many ways it is even better than TweetDeck because it has much of TweetDeck’s power, but in a much cleaner interface. If only they did a desktop application!

Tweetie Screenshots

5. Tracking the results

Although I have already mentioned TweetStats, that is just the tip of the statistical iceberg.

There are an ever growing number of tools you can use to track your activity on twitter. However, the ones that really interest me are those that track click throughs. What I really want to know is if I mention a link in twitter, how many people click through.

If the link is one on my own sites I could use Google Analytics using their URL tagging tool. However, this is somewhat fiddly and only applies if I am linking to my own site. What is more these URLs can get long, which is a problem when limited to 140 characters.

Fortunately there is a tool called TwitterBurner which solves these problems. It shortens the URL and tracks all click throughs even to sites you do not run yourself. Best of all it is now supported from directly within TweetDeck (although not Tweetie unfortunately).

Tweetburner Homepage

6. Follow as well as be followed

Always remember that Twitter is a two way conversation. A big part of successful twittering is about replying to those who tweet you.

Twitter is also not just about who follows you. It is also about who you follow. One service that I find particularly useful is Mr Tweet.

Mr Tweet will provides two type of information.

  • First it suggests people you might want to consider following because they fall within your broad network (people who are followed by your friends).
  • Second it suggests those from your list of followers who you should follow back.

For each of these people it provides various stats including:

  • The number of followers they have
  • The chance of them replying to you
  • How often they update

This is a great way of extending your network of contacts and potentially increasing the chance of your tweets being retweeted. Its also a great way of meeting new people!

MrTweet homepage

7. Integrate whenever possible

If you are intending to use Twitter for anything other than personal use it needs to be incorporated into the rest of your web strategy. That means it needs to linkup with your other online activity including your website and other social networks.

There are no shortage of tools that help you do this from the basic twitter widget to a tool for sending your tweets to facebook.

One tool that particularly caught my attention is called TwitterFeed. It posts content from an RSS feed to Twitter which is a useful way of updating your followers about new posts.

However, use any tool that automatically posts to Twitter with caution. It can easily become annoying if used too much. Also it lacks the friendliness of a personal post.

twitterfeed homepage

8. Don’t over think it

Of course the problem with all these tools, statistics and analysis is that it can suck the spontaneity and personality from your tweets.

Although some of those late night drunken tweets are best gone, you want to avoid your tweets becoming too sterile.

Let me explain what I mean. I am naturally a fairly good public speaker. However, once I was sent to a public speaking workshop. They taught me all the techniques you should use to be exceptional. However, instead of it improving my skills it made me so amazingly self conscious that I was paralysed. I was over analysing what I was doing.

The danger is we do the same with Twitter. Sure, Twitter can be used as a marketing tool but that doesn’t mean it cannot be fun too. Don’t let articles like this suck the joy out of twittering!

Twitter message from Boagworld: mmm... caburys cream egg and redbull. Nice post lunch snack

150. User Manipulation

On this week’s show: Liz Danzico talks about user research. Paul explains how to create an effective call to action and we discover how one button cost $300 million in sales

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News and events

The $300 Million Button

Our first news story is an incredibly tale from usability expert Jared Spool, which really shows the power of usability testing.

In the post he writes about a client who had a fairly standard checkout process on his website. The process began with a login form:

The form was simple. The fields were Email Address and Password. The buttons were Login and Register. The link was Forgot Password.

It is the kind of form I have seen on many ecommerce websites. This feature, which had been designed to help repeat customers, created two distinct problems:

  • New users resented the idea of having to register. One user said: "I’m not here to enter into a relationship. I just want to buy something."
  • Repeat users rarely remembered their username or password. They wasted substantial time guessing, before eventually resorted to creating a new account. In fact after examining the database Jared discovered that 45% of all customers had multiple registrations. Some did go as far as clicking on the forgotten password link but of those only 25% went on to place an order.

In the end the site was redesigned, allowing the user to continue without registering. Within a year this created a $300 million increase in sales.

Of course $300 million is a meaningless figure in itself. It is the percentage increase that matters. In this case is was a 45% increase. That is a staggering number and one that really drives home the importance of testing with real users.

Read the ‘$300 million button’

The UK government and graded browser support

A couple of weeks ago I wrote about the importance of graded browser support. In my post I explained how we should not limit our support to the browsers we test and how it is unrealistic to push for identical support across all browsers.

This is an approach which has been adopted by the likes of Yahoo! and the BBC for some time, but which now also extends to public sector website in the UK.

According to The Web Standards Project the rules surrounding browser testing on public sector websites have been changed to better reflect best practice in graded browser support.

Changes include an emphasise on functionality over identical layout across browsers (paragraph 39):

You should check that the content, functionality and display all work as intended. There may be minor differences in the way that the website is displayed. The intent is not that it should be pixel perfect across browsers, but that a user of a particular browser does not notice anything appears wrong.

As well as support for progressive enhancement (paragraphs 17-18):

You should follow a progressive enhancement approach to developing websites to ensure that content is accessible to the widest possible number of browsers.

This is excellent news and certainly provides a great reference for UK designers and website owners looking to convince others of the importance of graded browser support.

BBC Graded Browser Support Table

Read the UK government guidance on browser testing

50 Illustrator tutorials

List of Illustrator tutorials

From development to design now, and a list of 50 tutorials that help you get your head around Adobe Illustrator.

The list is compiled by UK web designer Chris Spooner. He echoes my own experiences when he writes:

Adobe Illustrator can be a little tricky to get your head around, particularly after getting used to the workflow as applications such as Photoshop. The difference between layer use and creating and editing shapes can be especially strange at first hand.

I am a Photoshop man and I have found it very difficult to make the transition to a vector based world, so this list was particularly appealing to me.

Its a great list that you will definitely want to check out, if like me you have never got to grips with Illustrator before.

Read 50 illustrator tutorials every designer should see

A new approach to PNG Support

Finally today I would like to draw your attention to a new technique that has been developed by Drew Diller for using PNG transparency in IE6.

Unlike previous techniques this one allows you to use PNGs as background images instead of just as IMG tags. This opens up a world of possibilities and overcomes one of the most annoying limitations of IE6.

This minor miracle is achieved not by using AlphaImageLoader as has been done in the past, but with VML.

Implementation seems fairly straightforward and involves adding a Javascript library to your page. Because this is for IE6 only you can embed the code within a conditional comment. This means other browsers will not even download it.

Although I have yet to use this approach myself, I have high hopes that this will finally solve the IE6/PNG barrier.

Download DD_belatedPNG now.

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Interview: Liz Danzico on User Research

Paul: So joining me today for our little interview is Liz Danzico. Liz, why don’t you start off by introducing yourself a little bit. Telling us a bit about yourself and your background.

Liz: Sure. Um, I am a user experience consultant, I am here in New York City, I have been developing web sites and user experiences online for about 12 years now. Um, I do a lot of work with Happy Cog Studios here in New York, with Jeffrey Zeldman and Jason Santa Maria. Um, I’m also chair of the new MFA interactions design program.

Paul: Okay.

Liz: At the School of Visual Arts in New York.

Paul: Excellent. I mean, so, to say that you’re an expert in user experience would be a slight understatement then, Liz.

Liz: Well I wouldn’t go that far.

Paul: You’d be too modest, obviously, to say that. Okay, so we got Liz on the show, I met Liz when I went to Future of Web Design and we got talking. Um, she’s got some fascinating insights into the whole area of user research, and usability generally, so I thought let’s get her on the show and let’s maybe, you know, try and cover things from, from the very basic level, a kind of introduction to this concept of user research. Um, so, perhaps a good place to start, if you’re okay Liz, um, would be, how would you go about defining the area of user research? What would you include, what would you exclude from that?

Liz: Right. So … user research, even today, we’ve been doing user research on the web since, uh, the very beginning, so it’s a very old concept but it’s still fairly controversial. So the basic concept is it tells you what really happens when real people interact with your product or service. So, there are no real rules about what it includes and what it doesn’t [inaudible]. You can basically speculate about what your users want, or you can find that out, um, you know? And uh, and the, uh, the latter is probably a more useful approach for you to take than speculation. But with either one, thinking about your audience is useful no matter what. And so, so there are no real rules, now um, when you disconnect thinking about your audience from your business objectives, and you start getting, you know, very excited about behaviors that they’re doing that are sort of disconnected from the real mission that you’re trying to sort of accomplish, then it becomes, um, a bit murky, and confusing. But thinking about your audience is, just in general, is an extremely useful approach.

Paul: Okay. I mean one of the things that, that, um, I’ve heard said before by, particularly cynical clients I have to say, but I’ve heard it said before, you know, ultimately user research, and all of this kind of stuff feels in some ways like, um, just another way for web designers to suck a bit of extra money out of us, you know that fundamentally how, I know my audience already, is the kind of attitude that many web site owners have, so why do you see it as an important part of the process?

Liz: Well uh, you know, as we’ve been seeing design flaws often translate to lost business opportunities, you know, usability is becoming more important than ever as the number of web sites and products is, you know, increasing more and more every day. So, we design these products and services, and we are at the same time users of them, but there’s no way that we can really tell what are users, um, might want. And the best way to, you know, usability research doesn’t cost a lot of money, so, the best way that you can help your clients kind of understand that you need to do usability research in some way is to let them know that usability research is important and it doesn’t need to, um, suck up a lot of time or money in the, in the process. So there’s a great fantastic book by Steve Krug, called Don’t Make Me Think, which I’m sure you’re probably well aware of.

Paul: Uh huh.

Liz: And in one of the chapters towards the end, he has a chapter called "Usability Research on a Shoestring", or it’s probably better titled, which talks of this approach of going out into the hallway and kind of grabbing people, and just sitting them down, and putting them in front of your product or service, and getting some feedback. So getting some feedback from people, no matter who they are, is better than getting none at all. And so, I think starting there with clients, instead of the, you know, $100,000 user research project that’s going to take you across 8 markets, you know, in the United States, the UK, and Asia, then, is going to be a much better approach than kind of intimidating them with the very extensive projects.

Paul: Mmm, I mean, when it, the kind of one scenario that I’ve come across before, um, is where we’ve come across with clients that say "Well we’ve already done user research, we already know our audience ’cause we’ve got somebody in to do this or that." Is there a difference between user research that’s been done primarily with an offline audience, and those with, you know, when you’re interacting with people online? Is there a difference in the kind of results and information that you’re after, and even the techniques, maybe, that you use?

Liz: So, they are probably, when they say that they’ve done user research, they’re probably talking about focus groups. I would venture to guess that when they talk about that they’re probably talking about either focus groups or surveys of some kind and those are not, well, I wouldn’t say that they are, those are bad things to do, but those are not the kinds of user research techniques that are going to give them feedback about their product’s usability. Those kinds of techniques are going to give them good information about, um, certain kinds of things but they are not going to give them information about whether or not people can use the product or service that they’re looking at. So, you want to find out exactly what kinds of user research they’ve conducted. If they say the words "focus group" then you know you want to move them towards something that is a one on one kind of interview. Focus groups tend to be conducted with groups of people, as the name might suggest, um, and when groups of people get together to talk about, you know, they put forth a question for these people, and when they, you know, groups of people get together to talk about the question they might influence one another in their answers, they’re typically aren’t talking about an interface, they’re typically talking about ideas, so you’re not getting good feedback, like in a one on one kind of scenario. So you want to sort of guide them to a more individual, one on one kind of experience. Surveys, on the other hand, are good, but they don’t get that kind of personal experience with a moderator, sitting with an individual, kind of looking at an interface in a kind of task-based scenario.

Paul: Okay, yeah that makes a lot of sense. I mean, let’s then talk about some of the techniques that can be used to better understand individuals, or how those individuals will interact with your product. What different kind of techniques do you use? I mean, there’s the kind of very basic usability session, but do you do, or are there other things above and beyond that, that you do?

Liz: Right. Well, the sort of big secret is that, there are names and there are certainly techniques, but the big secret is there are really no sort of techniques beyond knowing who your users are, kind of documenting what you’re seeing, and then kind of analyzing/prioritizing the results of what you see. So, you can, I’m gonna tell you a number of techniques that we can go through, but if those basic sort of constructs are there, then you’ve done sort of good user research. Now, that being said, the techniques that you can do are usability testing, usability testing traditionally has taken place in a user lab where a moderator is sitting with an individual looking at a screen, or a product, or a sketch of an interface and going through questions in sort of a task-based way, asking people "Show me how you would search for x" or "Show me how you would check out," or, you know, and seeing, measuring the success or failure of that kind of task. The clients are typically sitting behind a one-way, a one-way glass, or mirror, and observing these kinds of things. People have been not so thrilled about this technique recently, saying that it kind of, um, is not, it doesn’t produce natural reactions from users, but that is one kind of technique. There is, uh, kind of creating personas, and using personas, user personas which are an archetype of your site or product’s users, and getting everyone involved in activities around those personas, whether that be using those personas as your talking through features around, you know, a brainstorming session, and getting people to sort of role-play those personas. That’s another user research method. There are, there’s sort of the ethnography kind of take, where a lot of people have been doing kind of in-home interviews and observations recently. Ethnography, cultural anthropologists and people who have been doing traditional ethnography have been watching closely the design research that we’ve been doing recently, and wondering if we’ve been doing it right and so on, but ethnography, in that sort of observing users in their "natural environment", has been I would say a more successful way recently of watching people use products and services, um, so I would say that those three things, usability testing in a lab, sort of using personas and scenarios, and ethnography or kind of going out into the field and watching users, whether they’re in their homes or their offices, are the three kind of key ways to gather user research with users. The fourth way that I’ll mention, and we can talk about this in a little bit, is not with users directly, but it is certainly user research that’s available more and more now, and that is data on sort of analytics, which you can gather from Google Analytics, Shaun Inman’s Mint, these kinds of things. Watching site data and user behavior through site analytics is another form of user research that gives you, you know, some information, and you can watch these traffic patterns on your site. It doesn’t answer the question "Why?" but it does show you some evidence as to how users are behaving on your site.

Paul: It’s quite interesting that you bring up eth, ethnography, whoa I can’t even speak today, because, that’s of interest to me, because that’s an area that we’re beginning to explore a little bit more, and have kind of discovered the same thing, that there’s a real value of going into you know, somebody’s home, seeing the environment that they access the internet on, you know, do they have kids under their feet? You know, where they access their PC, can they sit comfortably at it? All those kinds of things. Um, I guess it’s also an advantage you don’t have to hire an expensive usability lab and all of the rest of it. But I have to confess, I’m a little bit new at it, so talk me through maybe some of the things, you know, how does it differ from a usability test that you would do in a usability lab, other than that you’re in a different environment?

Liz: Well, uh, it depends. It doesn’t have to differ at all — it depends on the goals of the test. I would say that you could construct a test that’s exactly like one that you’d conduct in a lab, it just happens in someone’s home or office, or in a different environment. But as you said, you get the more realistic interruptions, and that kind of thing, and are they going to be able to complete this task given the natural kind of occurrences of their day. And that, depending on what kind of test you are constructing, that’s either going to inform your results or not. If you are doing task-based testing, so I could maybe talk about the different kind of usability testing that you could do.

Paul: Yeah, that’s good.

Liz: Yeah so there are different ways that you could conduct a usability test. Um, traditionally there is task-based testing, where you set up pre-written questions, before you get to the test, that are based on the goals of the testing. So, if we were testing a photo site, we would test whether or not users could upload photos, could they task photos, you know, those kinds of things. So we would write those kinds of questions up beforehand, and then ask those questions during the test. Um, that’s one kind of test. You could do that in a lab, and you can do that same test in someone’s home. In a lab there would not be the children screaming, and the phone ringing, and that kind of thing, or, if someone say were uploading a photo, you would never be able to tell if sort of, timing out, would be an issue, or if anything with time or space or motion would be an issue. If those kinds of things are a goal of your test, then you might want to think about doing it in real time, in someone’s home environment. Another type of testing is something that, I’ll say it was first coined by Mark Hurst, who is a user experience consultant at Good Experience, I think he coined it, it’s called "Listening Labs". Listening labs are, I’ll call them experimental, but they’ve probably been going on long before I was aware of them, where people are designing usability tests in real time. So in other words, you go into the test with absolutely nothing written down, and you sit down with users, and based on your initial interview with them, you hear who they are, and after understanding a little bit about how they use photos in general, say, then you kind of write the questions on the fly, and then sort of develop a test around who that person is and their behavior, with your product, or product type.

Paul: Which I guess, makes people more engaged with the test, because it’s about what they specifically interested in. Is that the idea?

Liz: Exactly. So it’s a more natural way of doing the test. That’s the idea. That kind of thing you could do either way, and probably is even more rewarding if you’re doing it in someone’s natural environment. And then the third type of test is sort of a web, a web wide kind of test, where you have people just surf the internet, as it were, and uh, and just have them think out loud, and that kind of thing is also, I’ve found, more rewarding and fruitful in someone’s home environment, because they have their bookmarks there, and they have their post-it notes. Whereas you put them in a sort of artificial setting and they don’t have those things around them. So, if you, it kind of just depends on the type of testing that you’re doing. If you’re doing just the first kind I talked about, just task analysis and having people go through that kind of task-based testing, doing it in a traditional usability lab is great, you know, I mean you really do get the answers that you’re looking for, and it just depends on your goals.

Paul: I mean, it’s interesting, going back to Steve Krug’s book that you mentioned, I mean he talks about, I guess his agenda in that book is to get people to do testing who perhaps aren’t previously, and so, you know, he really downplays the demographic of who it is that you test, and that it’s more important that you test than that you get the right people, you know and all of that kind of thing. Um, but when you’re going into somebody’s home, and interacting with them, I’m guessing it’s more important to get the right demographic? Is that right?

Liz: Yeah, I mean one of the, um, I think it’s always important to, it’s always important to get the right demographic. Um, but, well I would say that there is a hierarchy of common mistakes around usability testing that kind of has a trickle down effect. You know, the number one mistake is not conducting any research at all, um, and conducting research on the wrong audience is kind of further down the list. So, you know, yeah if you’re doing research on the wrong audience, it’s not going to affect, whether you do it in a lab or you’re doing it at your desk, or at the water cooler, or at home, it’s going to affect your results and your analysis, you know, no matter where it takes place. So, you know, I think that the drawback is you are going to waste more time going out to that person’s time going out to that person’s time, so it’s going to be a drawback for you, but I don’t think that, it doesn’t matter really where it happens, because if you’re testing on the wrong audience, you’re testing on the wrong audience. Um, you’re probably going to get more information out of that experience if you’re in someone’s home, than if you’re not, so if you’re going to test on the wrong audience, do it in someone’s home, because you’re going to, it’s a richer experience, you’re going to get more information out of it than if you’re just testing in a lab.

Paul: No that makes perfect sense, I kind of see that. No, it’s difficult, isn’t it? Because, uh, obviously finding the right demographic of people, and picking the right people to test on is tricky, you know, it’s a more difficult thing and it can be time consuming. So have you got any advice about that? What really matters here? You know, for example, if you’re designing a web site for an over-60s audience, you know, are you, do you want to concentrate on the age aspect of that? Or the technical literacy aspect of that? You know, is it okay to have somebody younger if they’re not as good with the internet, if your audience is, do you, I’m kind of not wording this very well, but you get the idea — what’s important when you’re trying to match demographics?

Liz: Um, well, it’s very specific to your clients. Developing a, so, whenever you are trying to match demographics, you want to work with your clients to develop what’s called a screener, and a screener is a, I would say, whether you’re trying to develop a pretty rigorous recruiting demographic with a professional recruiter, to say, recruit 300 people for an extensive study, or whether you’re going to go out into the hallway and grab some people, or whether you’re going to recruit from something called Craigslist, which a lot of people are familiar with, um, which a lot of people do, I would say developing a screener which kind of outlines your demographic is a really good idea.

Paul: And what kind of things would that include? Sorry I interrupted you.

Liz: Yeah, what a screener is, it kind of goes through, it’s a questionnaire that outlines a number of questions that you would ask a potential recruit, that says, if this person can answer a particular question we should keep them in or out, so it’s actually a really good exercise to go through that allows you to kind of think through the type of demographic that you would have. So that doesn’t answer your question in any way.

Paul: It’s very interesting, though. Can you give me an example? Sorry, I’m interested in this screener thing, cause I haven’t come across it before. Can you give me an example of the type of questions? I mean obviously they’re going to be specific to the individual client, all the rest of it, but what kind of questions?

Liz: Um, what kind of questions? So, let’s see, would this person, so, let’s see, has this person, I mean typical questions could be around financial demographics, age demographics, you know the sort of typical things. But let me think of some more interesting things. So, is this person a full-time student? Has this person been fired from a job in the last 6 months? Has this person participated in usability research in the last 6 months? Those types of things, so if the person answers yes or no, then they’re not a good candidate. But there are other kinds of things you could put into that screener that would be more specific to the project.

Paul: So could it include something like is this person aware of a certain brand, because you want to associate with that brand?

Liz: Absolutely, so does this person drink Coca-Cola on a regular basis, yes or no? That kind of thing. But I’ve found that the screener, because the clients that you work with are often kind of speaking in those terms about their audience, the screener is a really good way to kind of help them understand how you’re recruiting audiences, and a good tool to kind of work together with them to narrow down who you want to be in the target audience for your testing, or your research in general. So, that said, how do you develop a good kind of set of participants for a research study for, say, a product for people over 60? Um, what’s most important, you know it depends on, and I know I hate to say that it depends, but you’re going to develop a goal for the testing, right? And the goal might be about usability, the goal might be about navigation, it might be about design, it might be about, it’s going to have, you have to first identify the goal, and depending on what that goal is, then you can identify the audience. So, the audience, you know the goal might have nothing to do with age, although the product has to do with age. So you can kind of strip away, you can pull apart the product from the goal of the testing a bit, and sort of just focus on the goal of the test. That’s why developing goals for user research is so critical, um, because often times you can separate those and therefore develop a better set of participants for that user research.

Paul: Mmm, that’s really good. I think what we’ve done here, is, a lot of people that listen to this show probably have a basic understanding of user testing. Maybe they’ve done some basic user testing before, or maybe they’ve even written a persona before, but I think what we’ve done, or what you’ve done, is push people a little bit further to kind of consider it in a little bit more detail what they’re doing in order to kind of refine the results that they’re getting back, and that’s really, really great. I mean, if somebody has just kind of done the very basics, you know, they’ve grabbed some people, they’ve done some user testing, maybe in their own office in front of their own PC, and they’ve got a few people in, um maybe they’ve created a couple of personas, what’s the next step for them? What should they be pushing? Is it through this screener? Is that the number one thing they should be doing? Is the goals more important? Is getting a better demographic more important? What’s the kind of next step for them?

Liz: Mmm, that’s a good question. I think that one of the most, well, doing the research is really key. Analyzing the research and connecting the research to the next iteration of a design is also key. We haven’t talked about that at all.

Paul: No, we haven’t, we ought to.

Liz: It’s often a grey area, um, you know there are lots of reports that are produced, you know, diagrams and things, but there’s a lot of kind of intuition that happens between sort of translating the research and putting that research, feeding that research back into the design. There are hunches, leaps of faith, um, you know kind of between that analysis and design. I mean there are clear cut recommendations that one can make, but then there are a lot of more grey areas. So I would say that, I still think, even though I mentioned we’ve been doing this kind of research for at least, you know, more than a decade online, and you know quite a long time offline, I think we still need to get better at the rigor at which we translate those recommendations and findings. So that’s one place I think we need to focus. Um, in terms of the actual research itself, uh, you know, there’s something, I think there are other sorts of techniques. I’m interested in these kinds of emergent, I would say emergent techniques like the listening labs, um, you know where the kinds of things that we’re looking at today with kind of mobile research, where people are, we need to be looking at how people are using our sites not just in the browser on their desktop but, you know, in the browser on their phone, and how their context is changing constantly and how we need to sort of look at that adaptation. So how do we develop tests that are more emergent and can be a bit more flexible, rIght? So I think there’s something interesting about that listening lab, where we kind of understand the person, and then develop the questions around a person and how they use a product, rather than having a pre-written set of questions. So, something that’s more emergent, I think that’s an area that’s interesting to kind of look at. Then, uh, ethnography, really understanding, goes right along with this sort of, emergent, as you said you’ve been getting more excited about ethnography as well, so, thinking more about kind of fine-tuning our approach to people’s own context, whether that be ethnography, going into their homes, their offices, you know, where people are using our products, whether that be on the street, in the hallway, wherever it is, but really understanding how to find people where they’re using our products and test them or do some research around that, I think that’s really exciting and a really interesting opportunity. Um so that, that’s the next step for us, uh, and I think that the way that people are designing tests and doing some usability testing now, is, you know, is good, I don’t think that there’s a big next step that we can all take together, but I think these are three areas that I think as a discipline that we’re going to see people moving forward together in.

Paul: Excellent. Let’s finish off, then, with a kind of where people should go if, you know, they’ve been excited by this interview, they want to learn a little bit more, um, about user research and user testing. You’ve mentioned Steve Krug’s book. What other resources are out there that people should be looking towards?

Liz: Well, let’s see. You know, I was thinking about, I was thinking about that and there are physical places that people can go, but they’re all in San Francisco in the United States, so that’s not going to help anyone. There is, you know, A List Apart has a User Science topic that often publishes user research related methods-like articles, there’s always BoxesandArrows.com which publishes user research related topics, um, Adaptive Path, which is a user research consultancy, or at least one aspect of what they do, they have published a number of articles but they also do events. A lot of events are in the United States right now, but they may have international events as well. But they do kind of give away a lot of their content. Um, and then last but not least, there’s a new-ish publisher called Rosenfeld Media, and the books that Rosenfeld Media publishes are about methods in user experience and, one recently in web form design, was about the usability of web form design by Luke Wroblewski (called Web Form Design: Filling in the Blanks).

Paul: Yeah, I saw that. That looked very good, I have to say.

Liz: Yeah, so that’s something to keep an eye on as well.

Paul: Excellent. Thank you so much, Liz, that was absolutely superb. And I will be fascinated to get you back on the show in the future to talk more depth about some of these issues. Thank you very much for your time, Liz.

Liz: My pleasure.

Thanks goes to Jason Rhodes for transcribing this interview.

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Snape and Keith, separated at birth?

Video: Introduction to WCAG 2

I recently gave an internal presentation at Headscape about WCAG 2. A number of people expressed an interest in seeing it so I made a point to record it.

At the end the presentation I references a stripped down version of the guidelines found here.

I also refer to a quick reference guide to WCAG 2 that can be found here.

Apologises

Apologises for the poor audio quality of this video. Unfortunately the decision to record the presentation was made at the last minute and so we didn’t have a proper mic setup arranged. You can also tell it is not quite as slick as my normal presentations :)

I would also like to apologise for the lack of transcript of this video. Again, it was not my initial intention to put this video online as this was an internal presentation containing my initial thoughts on WCAG 2. I am still learning a lot about the new guidelines and will publish a more considered article when I have a better understanding of the subject.

Feedback

On that subject, I would be interested to hear your feedback on the thoughts I present. Do you agree with my interpretation of the new guidelines? Have I misunderstood anything? Are there other elements I should have addressed? Your thoughts would be appreciated in the comments.

Update: We now have a transcript!

Thanks go to Anna Debenham who braved the horrendous audio to transcribe the presentation. If you cannot face the video we do at least now have a written version!

Paul: Ok, this has worked out a little bit weird because the idea initially with this presentation was that it was really about bringing us up to speed with WCAG2 now that WCAG2 has been released. But I made the mistake of mentioning it online and several people said "ooh, can you record that?" so now it’s a little bit of both, a little bit of a presentation to you guys and a little bit of a presentation that will go on the web.

Paul: So as you guys probably know, WCAG2 has now been released, and as accessibility is a big part of what we deliver and we talk a lot about accessibility, we need to be up to speed on it and we need to know what we’re doing. Obviously accessibility has become such a part of what we do day in and day out that we don’t necessarily think too much about it, it’s almost an intrinsic part of what we do, but with changes to WCAG2, or with the arrival of WCAG2, there have been differences, changes, things that have altered, so I want to make sure that everybody is up to speed with it. Feel free to butt in with questions, that’s absolutely fine.

Audience: Will the video be able to see the screen?

Paul: The video will be able to see the screen. Ok, so, WCAG2. Basically, WCAG1 came out in 1999 which is a good old time ago, in Internet terms that’s like forever, and there was a real need to make some changes and improve WCAG1. Let me just pop back and just explain.

The Journey to WCAG2

Paul: So, yeah, like I said, WCAG1 came out in 1999, it quickly dated as technology evolved, and some of the guidelines actually became harmful in a way. So you guys know that for example, we don’t always take note of what they say about Access Keys, we don’t always take note of what they say about "make sure you put text in an empty form field" and things like that. And WCAG1 was very much built with HTML in mind, and obviously the web is a lot broader than that and there are a lot more formats about. But unfortunately development of WCAG2 was very slow, and also fraught with controversy. I mean, famously with Joe Clarke who is an accessibility expert wrote on A List Apart "to hell with WCAG2" because it basically had become a bit of a joke, because it was very generic; they were trying to write a set of guidelines that really made no effort to mention specific technology because they didn’t want it to date like WCAG1, but the result is it became unreadable and nobody could understand it.

WCAG2 Reborn

Paul: But, things did change. Major changes were made to the WCAG2 draft and things did improve dramatically. They really listened to the community, and the language in it now is much clearer. So what I want to do now is talk a little bit through what WCAG2 includes and what it doesn’t, and how we’re then going to go about implementing it and how it affects us.

Principles

Paul: Ok, so let’s look at the structure of WCAG2. Basically WCAG2 has 3 tiers to it that you need to know about. Tier number 1 is the idea of Principles. So this is kind of the most generic of the tiers, you know, it’s really kind of aimed at the kind of things you would tell a board of directors that doesn’t really understand anything technical, that doesn’t really understand accessibility at all. And there are 4 principles which are the foundations of web accessibility and these principles I’ll come onto a little bit later.

Guidelines

Paul: Underneath each of those principles are Guidelines. So, within each principle there are 3 or 4 guidelines or a number of guidelines that is different for each principle. But there are a total of 12 guidelines, and these are goals that you should be working towards in order to make your content more accessible to users.

Success Criteria

Paul: Under each guideline, there are Success Criteria. So now we’ve really hit the nitty-gritty, these are kind of specific, measurable goals that you’ve got to achieve. And this is how you judge whether your site is WCAG2 compliant, if you like. So, this is the really important level if that makes sense, but it’s organised within this hierarchy of guidelines and principles.

Techniques

Paul: Now, actually, there is kind of a 4th tier as well which is techniques. So you’re trying to, maybe as designers, you’re trying to conform to the Success Criteria, well there’s a whole load of different ways and different techniques that you can do that and you could read about those, and you could make up your own techniques if you wanted to, but there are some laid down that can help you get going.

Working with WCAG2

Paul: So those are the 3 levels that WCAG2 is built around. Now let’s dive into those a little bit. I had to think about how much detail I want to go into in this room. Obviously we don’t want to go into every technique that you could possibly apply and we don’t even want to go into necessarily every success criteria. That’s really for you guys to look through afterwards. What we are going to do is look at those guidelines and those principles, and hopefully help you to understand where WCAG2 stands over stuff.

Perceivable

Paul: Ok, so, the first… heh, totally illegible text, isn’t that great. Very accessible!

Audience: (laughter)

Paul: So the number 1 principle is Perceivable, and that’s 1 of your 4 principles that you’ve got here. And perceivable is basically talking about "information and user interface components must be presentable to users in ways that they can perceive"

Audience: (laughter)

Paul: Unlike that! (points to presentation)

Audience: (laughter) Is the rest of the presentation like this?

Paul: Yes.

Audience: (more laughter)

Paul: You actually don’t need to read this anyway which is very useful. So, Perceivable is basically about "can you see it?", that is it as far as the principle is concerned, and the answer is "no you can’t". But perceivable then breaks down into a series of guidelines. So, let’s have a look at what these guidelines are. So basically, perceivable is broken down into 4 guidelines. And if we talk through each of those it should give you an idea.

Text Alternatives

Paul: The first one is text alternatives. So this is stuff we already know. "Provide text alternatives for any non-text content so that it can be changed into other forms people need, such as large print, braille, speech, symbols or simpler language." So this really applies to things like video, audio, forms that you create, and interestingly CAPTCHA is particularly mentioned here. And that is a particular accessibility problem that hasn’t been particularly well solved I don’t think.

Time Based Media

Paul: The next way that Perceivable works itself out is in time-based media. What we’re talking about here is that you need to provide an alternative for anything that is time-based. So here we’re talking about captions for video, sign-language maybe, media alternatives, but it also applies to live and pre-recorded video. So if you’re streaming stuff, then you need to think about this as well as with stuff that’s pre-recorded. Now, it does take into account the difference between "crap, how are we going to make streaming video accessible?". If you read into the guidelines it does give some good advice there. So that’s not quite as scary as it first sounds.

Adaptable

Paul: Anything that we produce needs to be adaptable. In other words, content can be presented in different ways. For example, a simpler layout maybe for people with cognitive disabilities for example. Really, this boils down to things like using semantic markup, meaningful order in your HTML so that if the CSS is stripped away it still makes sense in the order that it is presented, and not relying on colour and other sensory elements to convey information.

Distinguishable

Paul: And then finally it’s got to be distinguishable. So it’s about making it easier for users to see and hear content including separating foreground from background and that kind of stuff. So we’re talking here about contrast, colour, and control over things like audio and video, that kind of stuff. So that’s where we’re at with perceivable.

Operable

Paul: Let’s move onto the next principle which is Operable. So, Operable is about user interface components and navigation, and making them easy to use so that somebody can use them whatever disability they may have. So this again breaks down into 4 different guidelines, the most obvious of which is Keyboard Access. So everything that we produce has to be accessible via a keyboard. So, for example, the Flash video that we’re currently creating for the Wiltshire Farm Foods home page needs to be keyboard operated, alright? Which I bet it isn’t at the moment! And to be fair, it’s part of production, I’m sure they’d put that in at the end if I hadn’t reminded them. That existed under WCAG1, so there’s nothing different there. So everything needs to be keyboard accessible.

Enough Time

Paul: You also need to provide enough time for people to take in the information that they’re being presented with. So giving the ability to pause, stop and control time based material is really important as well.

Seizures

Paul: You’ve got to take into account seizures, some people can have seizures triggered by animation and that kind of thing, so there are various limits that the guidelines lay down about flashing objects and stuff like that.

Navigable

Paul: And then finally it’s got to be navigable. So this includes things like skipping content, having descriptive page titles, tab order, links that make sense out of context, lot’s of headings, that kind of stuff. Is this all making sense?

Audience: Yes, apart from time-based media, I don’t understand that.

Paul: Time-based media, we’re talking about video and audio. So let’s say you had… one of our podcasts. So, there are certain things we need to ensure. One is that it is operable, in other words, a user can pause the podcast if we get annoying, or they want time to take in the information that we’ve said, but the other thing is that we also need to provide an alternative way of them getting it which is why we provide the show notes that we do and the transcripts and stuff like that.

Audience: Ok, well that kind of fits under Text Alternatives and giving it control so it’s under Operable… I just don’t get where it is under perceivable, as a perceivable thing, it has to be perceivable?

Paul: Yeah, basically.

Audience: Video, audio… all has to be perceivable then?

Paul: Yes. Some of these principles and certainly some of the guidelines do overlap to some degree. But when you draw down to the Success Criteria level, of how you actually apply these things, then there are more specific techniques. I think what they did is create a load of success criteria, and then kind of chunked them together in meaningful groups, but sometimes they’re not so meaningful. But it is a vast improvement on WCAG1 as far as being able to understand it.

Understandable

Paul: Ok, talking of understanding it, our next one is Understandable. So this is the next one of our 4 top-level principles, so everything you produce has to be understandable. So what does that mean? Well that results in 3 guidelines. It has to be Readable, Predictable and has to be able to provide Input Assistance. So how does that work itself out in practice?

Readable

Paul: With Readable, we’re talking about making content readable, text content mainly. So this works out in things like setting the language in your HTML, you know, setting what the language is in the header, avoiding using jargon, finally we’ve got a decent reason to go back to clients and say, you know, "you can’t use that kind of language, nobody understands it!". Also things like abbreviations need to be explained, and also reading level as well, and that’s something I really want to get through to a lot of our clients because a lot of our clients, especially the public sector clients that we have, have this attitude of "well of course, people that look at our site are of post-graduate degree people, and they have excellent reading level", but that doesn’t take into account things like people that speak English as a 2nd language, who can be very intelligent but not particularly good at reading, also people with Dyslexia can be incredibly intelligent but not particularly good at reading. So reading level is an important aspect of it.

Predictable

Paul: For it to be understandable it also needs to be predictable. So with this we’re talking about things like consistent navigation, and no uninitiated changes. And this is a particularly important one in our world of AJAX and JavaScript and all this cool stuff that we’re doing where we can often trigger events without asking the user’s permission first. When I say "asking for permission" I mean they haven’t clicked on link or they’ve not initiated it in any way. Users need to initiate these actions… and no pop-up windows without them clicking first to trigger a pop-up and being aware of what’s going to happen. It’s all about making it understandable and making them aware of what’s going on.

Input Assistance

Paul: The last guideline under Understandable is Input Assistance. So this is going into the realms of when we do forms, how do we handle errors, what kind of feedback do we give to the user, what labels – are things clearly marked up as labels, are they descriptive of the fields and the forms and that kind of stuff. We’re also talking about help, what additional help are you provided in terms of tool tip and contextual help and anything else that you care to mention. So that’s Understandable, that’s what that principle is driving at.

Robust

Paul: The final principle is Robust. "Content must be robust enough that it can be interpreted reliably by a wide variety of user agents, including assistive technologies." In other words, what we build has to work on everything.

Audience: What about AJAX?

Paul: I think that’s where we get into the realm of progressive enhancement, that it’s fine to use something like AJAX as long as, if the AJAX is taken away, it still operates. Or, you provide an alternative version, the guidelines do actually accept that you can do alternative versions of something. So Gmail is a good example of that, Gmail, it actually doesn’t work if AJAX is turned off but they do provide an HTML only version of it which does the same thing. I’m not a great fan of that because it’s twice as much stuff to maintain, and one version become out of date and all the rest of it. My preferred technique is to build it so it works normally, and then to layer on the JavaScript and AJAX on top of it to provide enhanced functionality, which is what we guys have been doing pretty much all along and we need to continue in doing that.

Compatibility

Paul: So that Robust principle actually only comes down to one guideline which is Compatible, so that’s about maximising compatibility with current… listen to the wording of this… Maximise compatibility with current and future user agents, so we also need to be looking forward as well and predicting the future which is always good. But that’s where it comes back to using solid, good code that is’nt reliant on lots of hacks in order to get it to work, and it goes back to the conversation that we’ve been having recently about browser testing, upgraded browser support and that kind of stuff as well. So Compatibility and Robustness is the last principle. The other thing I should have mentioned with Compatibility is this also includes things like validation, making sure that your code validates, and just generally other markup type stuff.

What, no AAA, AA, A?

Paul: Ok, another thing that might have occurred to you is AAA, AA, A.. Priority 1, 2 and 3. Priority 1, 2 and 3 are still there, there are still those levels of conformance, but I get a real sense from the tome of this document, and this is just my personal opinion, people watching this video who know a lot more about accessibility might jump all over me on this, but my sense is that they were playing down those 3 levels of conformance. To be honest, I think I’m pretty keen on that. I don’t think those levels of conformance have done a lot of good generally speaking, because I think it’s kind of developed a checkbox mentality amongst some of our clients "We must be AA compliant" or "We must be A compliant" and they’re not actually thinking about the needs of the users, they’re just ticking the boxes so they meet some quota that has been established somewhere. One of the things that’s quite interesting, and I’m not sure if it’s a change from WCAG1 or not, I couldn’t find the reference in WCAG1 but again someone will correct me no doubt, but conformance in WCAG2 seems to be on a page-by-page basis. So you’re no longer in a situation where you want to claim conformance so you’re claiming conformance for an entire site, but you’re rather conforming on a page-by-page basis. And this allows you to basically pick-and-mix the level of conformance you want to reach on any particular page which is much, much more sensible because there are some elements where you might be building a particularly complex application that really isn’t going to manage being AAA compliant, whereas the rest of the site is AAA, and this one page isn’t. So it’s giving you the ability to mix and match. In fact, in the guidelines it says "It is not recommended that Level AAA conformance be required as a general policy for entire sites because it is not possible to satisfy all Level AAA Success Criteria for some content. In other words they’re saying it’s just not possible to be AAA in some situations, so don’t even try.

Start With Basics

Paul: So how does this relate to what we do on a day-to-day basis? Well, I think the language we use with our clients pretty much will remain consistent with how it was with WCAG1 which is that we need to start of by encouraging all our clients to start with the absolute basics. A lot of people are put off of accessibility because of the enormity of it, of all the things they’ve got to do. And even to be single A compliant there is quite a lot to do if you’ve got a site that has never been built to be single A compliant before. So I think our attitude has got to be that you work towards this over time, it is an ongoing process, you don’t need to do it all in one big go and that you need to start with the absolute basics, the quick wins, the stuff… you know, it’s the 80/20 rule, 80% of the problems that people are going to encounter from an accessibility point of view is caused by 20% of the accessibility issues if that makes sense. So we can solve a small number of issues but have a big impact on the site. So we’ll start off with some real basic stuff. Things like putting in "alt" and "title" attributes, providing alternatives to media, things like video and audio, being aware of JavaScript and the problems that JavaScript can create if it’s not implemented correctly, providing resizable text so that the user has the ability to either increase or decrease the text size on sites, to build everything to be standards based because that makes it so much easier in future.

Audience: Aren’t we moving away from resizable text?

Paul: We’re moving away from the resizable interface where the whole thing scales up and down, but there’s no reason why we can’t keep the text itself rescaleable. The layers should be able to push up and down. It has to be said with resizeable text, it is becoming less of an issue. The reason it’s becoming less of an issue is because browsers now have this zoom functionality built into them. But I don’t think we’re quite there yet to be able to drop resizable text entirely is my current feeling… I’ve got mixed feelings about it. But the obvious aim we’re going for here is to be single A compliant.

Build Over Time

Paul: So all of this is about building accessibility over time. Taking the guidelines by themselves is not going to be enough, and taking this checkbox mentality that I talked about earlier is not going to be enough. Once you’ve done these quick fixes, the next step on from that is to start consulting with your community. We need to encourage our clients to start talking to their users and find out what accessibility concerns they have. I also think, which I think we’re quite poor at, that we need to start testing with real users some of the accessibility stuff that we do, and the big problem there is persuading clients to pay for that. It’s really hard to get clients to pay for that kind of testing but I do think that it’s a really useful thing to do, and there are organisations out there that provide people you can get in to do testing, or that you can send sites out and they test with them. So, testing with real disabled users is really worthwhile. I think it’s about identifying major issues and dealing with those first, just pragmatic kind of prioritisation of issues, something you do with usability. With usability you look for the quick wins and the showstoppers and those you deal with first, exactly the same with accessibility. Now, what the major showstoppers are for those navigating the site need to be dealt with. And over time you build towards AA and AAA compliance if you can. But you only do that maybe on some pages. The big concern clients have and the reason they get into this check-box mentality of saying "we’ve got to be double A or we’ve got to conform to the WCAG guidelines" is fear, a fear of litigation. Especially our bigger clients, they’re really worried they’re going to get serious issues. But I think it’s important to stress with clients that litigation doesn’t happen overnight. You don’t suddenly have come through the post a writ saying "you need to come into court about this accessibility issue on your site". It doesn’t happen like that. What happens in reality is the user complains. And if the user is repeatedly not heard and not listened to, and not responded to and not cared about and rejected, they get angry enough to maybe approach someone like the RNIB who then take it on into litigation for them. That’s the reality of what happens.

Quick Response

Paul: So as a result, you can diffuse that by responding to complaints quickly. So as you’re building up over time with the accessibility policy, if someone does complain, you need to write back to them and you need to deal with that issue straight up. Ok, so that’s how the client should be dealing with all this and there’s loads more I could say on this but I don’t want it to go on forever.

Headscape’s Approach

Paul: Let’s briefly talk about Headscape and our approach and how we should be approaching the subject of accessibility.

Establish Approach With Client

Paul: Well first of all I think everything that we do in our approach should be in conjunction with the client. I don’t think necessarily we talk enough to the client about accessibility. Some clients are just so bamboozled by it that they want us to take control, others want a say in it and what to be reassured that we’re doing something about it. So I think there’s a dialogue that we need to make sure happens. And if a client just wants us to take control of it, that’s great. If they want to be involved in the process, then that’s great to but we need to engage with the client and talk to the client more about it.

Remain Pragmatic

Paul: The second thing and I think this is really important is that we need to remain pragmatic in our approach to accessibility. Everything I’ve been talking about before like building up accessibility gradually, about doing the quick wins first and the show stoppers and that kind of stuff, that’s all pragmatic. I don’t want us on one hand to ignore accessibility, and it needs to be an integral part of everything we do, but on the other hand you can become extremist about it. We could spend hours and hours trying to get something to work in every conceivable user agent in the world and we can worry about every type of disability to the point where it becomes like a paralysis that stops us actually doing anything. So there’s a real balance that we need to strike here. And we need to strike that with our clients and working with our clients.

Have a rationale

Paul: Now I think it’s worth saying that if we decide not to comply with a guideline for whatever reason, we need to have a rationale for that. So we might not conform even to single A compliance in certain situations, although to be honest I can’t think of any off the top of my head, but if we do decide not to conform, we need a damned good reason why not. In other words, we need to have thought about it. And the other thing about accessibility is that we always think about it at the end of the project. It’s too late by then, we’ve built everything. So it really needs to become an intrinsic part of everything that we do.

Responsibilities.

Paul: Let’s talk about the idea of responsibility here and whose responsibility accessibility is within Headscape. Basically I’m going to say, everybody. One of the absolute great things about WCAG2 is because it’s got this 3 tiered approach, it is "accessible" to everybody. It’s understandable by everybody. So therefore it can be everybody’s responsibility to keep an eye on accessibility. And so this is how I think it should split down.

Sales/Client – Principles

Paul: Marcus and Chris and the Client should be worried about principles. The Operable, the Perceivable, those basic top-level principles. And you should be looking at anything that goes out from the company and going "well is that really operable?" So you can take a very top-level approach to it. And I think as you talk to clients as well you take this very top-level approach to it. That’s the level you guys should be working at.

Guidelines – Project Managers

Paul: Project managers, I think you need to be looking and understanding from the guidelines point of view. So you need to go in and read what those guidelines are, and you need to be sure that you understand them. And as you look at any work that goes out from the company, you need to be thinking "does it conform to those guidelines?" You don’t necessarily care about the nitty-gritty of how those are measured, or the nitty-gritty of how they’re achieved, but has that guideline been met? That’s the level you need to be working at.

Success Criteria – Designers and Developers

Paul: Then when it comes to the designers and developers, you need to get right into these guidelines. And you need to understand the success criteria and how to apply the guideline and how to make them work in practice.

Check Everything

Paul: So basically, we need to be checking everything that goes out the company for accessibility. And I have to say I’m making the mistake of saying this on camera, but I think we’ve got a bit lax recently when it comes to accessibility. We reached a point where it was becoming quite intuitive to us, and we were doing it quite naturally, and then as a result of that, we stopped checking because it was the natural process of what we were doing, and then bad habits start to seep in again. So WCAG2 is a great opportunity for us to say "ok, we need to start reviewing everything we’re doing as it goes out again". So I’d really, really encourage you to check everything.

Needs to be second nature

Paul: basically we need to get to the point where this is second nature to us, so that we’re doing this intuitively again, but not to the point where we’re no longer checking.

Audience: Clients often say "what’s the difference? If I just got for single A compliancy, what won’t my site be reaching?"

Paul: I have to say that I think I would stop talking about double A, triple A and single A compliancy. I don’t think there’s really any value any more in talking about that to the clients.

Audience: I think there is because having the page by page conformance is a really good thing and that we can now argue that yes, we can now make the majority of your site triple A compliant, but for a page full of videos, we can make it single A compliant.

Paul: Ok

Audience: Clients will continue to reference it in briefs. You can’t not talk about it.

Audience: I think it’s actually quite a strong thing.

Audience: is it a page by page compliance, or template by template compliance?

Paul: I think it has to be page by page because the content that goes into the page, into the template, could invalidate it. This is why I think it’s something that should be downplayed. I accept the clients will still talk to us about it, but clients still talk to us about doing speculative design, it doesn’t mean we do it. I think there’s an education thing there whereby we need to move clients away from being obsessed by double A, single A compliance, and to start thinking about accessibility policies. What is there accessibility policy and what is it that they are trying to achieve on their site? Our base mark is going to be single A, it’s always single A, and I think it should continue to be single A.

Audience: but if you don’t talk to them about it, you could argue that less caring clients would just say "well why would I do anything about it, bottom line?"

Paul: Yeah, I said you shouldn’t talk about single A, double A, triple A, but that doesn’t mean you can’t talk to them about accessibility and the improvements that accessibility brings because for people that have got that sort of attitude you don’t want to talk about the disabled if they don’t care about the disabled, you talk about search engines, and that’s the best way to sell accessibility, by talking about search engine placement. That’s the reason you want to be accessible for people who have that kind of attitude. For those that care, and are talking about single A, double A and triple A, you need to say to them "well actually, conforming with any level, it’s great that you want to do accessibility, and certainly single A should be an absolute minimum, but we’d encourage you to start working up an accessibility policy and looking at your site as a whole and say could this area do more in your site, your accessibility policy should do real world testing with real users…" all kinds of things.

Audience: So you think that we should be encouraging large organisations that have accessibility policies themselves that refer to double A, triple A, to try and persuade them to kind of move away from that?

Paul: No, not necessarily, I wouldn’t go that far. Don’t get me wrong, I’m not saying that they’re a bad thing, I’m saying they’re not the be-all and end-all. And at the moment I feel like the vast majority of clients think they are the be-all and end-all. They’re obsessed with putting that little badge on the bottom of the page. And it’s not about putting badges on the page. The trouble with institutions that have these policies of single A, double A and triple A is that these policies are in place for the institution, not for the user. And that’s my problem with them. That’s why I think we should try to break that mentality with clients. And I accept that sometimes we’re going to lose, and that’s fine. Exactly the same goes when we were talking about browser support. I accept sometimes we’re going to lose that battle as well. But it doesn’t mean we shouldn’t try and fight it.

Audience: I just wondered why WCAG2 still does it, because yes, you’re right basically, and accessibility requirements should be based on user requirements and not ticking boxes, so why is it still in there?

Paul: I think it’s in there because… my impression… I hate talking about accessibility on camera! You remember what happened last time in the podcast? It was just a nightmare! I think the reason it’s still in is because some of those success criteria are hard to meet. Some of them are damn difficult. When you start talking about streaming video, you’ve got some difficult challenges there that need to be met. So I think as a result, what the W3C is saying there is that we accept that some of these things are difficult to do. And we accept that you’re not always going to be able to do them, so we’re going to make them triple A. But come on guys, some of this stuff is dead simple and we should be doing it, that’s single A. That’s my impression of the mentality behind it, and that’s a great mentality, but it’s when someone changes that to being guidelines, which is what they are, to being rules, really instilled by Moses and presented to the people. You know it’s not that and I think that’s an important differentiation to make.

Where to Start

Paul: I know what you guys are like, especially designers. Ok I’m making sweeping generalisations here. But, if you guys go along to the WCAG website and you look at the WCAG2 guidelines, it’s horrible! It’s intimidating and it’s scary and it goes on for pages. And there’s a lot of text around it.

Audience: There’s no pictures? (laughter)

Paul: There’s no pictures! The design isn’t even very good. So what I’ve done is I’ve taken that page, I’ve literally all I’ve done is I’ve stripped out the explanation text in front of it, and the waffle at the end of it, and I’ve left you with just the set of guidelines so it looks like a slightly less intimidating list. Not much but slightly. So that’s up at http://www.headscape.co.uk/WCAG2 so if you go to that, you can get just the actual list of criteria. There’s also, on the WCAG2 website, there’s a thing where you can go and you can say my site uses tables, my site uses video, my site has this and that, and you untick the ones that it doesn’t have and it narrows down the list of success criteria to only show you the ones that you need to care about. So you might want to check that one out as well. Ok, so that’s basically all I have to say, are there any other questions before we wrap up?

Questions

Audience: Clients are going to ask us the 1 minute elevator pitch. What’s the difference between WCAG2 and WCAG1? What would you highlight as differences?

Paul: I think there’s a bigger acceptance of things in the world other than HTML, so things like Flash, PDFs, all that kind of stuff, there’s much more reference to that kind of thing. It’s much better written, much better organised. I think it’s more pragmatic. It’s a little bit more… I think it will last the test of time more. It’s hard to pin down exactly what I mean by that. There is actually a document out that talks about the specific differences between WCAG1 and WCAG2 if you wanted to get into that level of detail. And to be honest, I couldn’t tell you what that is yet because I haven’t looked at it in that much depth myself.

Audience: I think you and I do need a couple of the more detailed stuff, to get the guidelines, just one or two examples basically. Something that’s new between WCAG1 and WCAG2, and also some of the differences between single A, double A and triple A. The streaming video is an excellent example.

Paul: Just go along to http://www.headscape.co.uk/WCAG2 and you’ll be able to see those different levels.

Audience: It seems like, an almost unwritten principle, or unwritten in your list of principles. It’s technology agnostic.

Paul: WCAG2 started off as so technologically agnostic that it wasn’t understandable.

Audience: WCAG1, the first line is all about "it must be W3C technologies".

Paul: Yeah, it will pretty much accommodate anything. You know, it talks in terms of audio and video. It doesn’t mention Flash for example specifically, at least I don’t think it does, but it refers to those kinds of things. It refers to documents that are not HTML. I’m saying this as much for the video as anything else, I’m still learning about it as well. So I think it’s going to be a learning process for a while for us to really get to grips with this, and truth be told we probably should have started a little sooner than this, but it’s not radically different from WCAG1. This is as much getting us back into the habit of thinking about accessibility as anything else really. Ok?

Audience: 1 more question. Are they new Keynote animations?

Paul: Yeah, they are new Keynote animations.

149. White Hat

On this week’s show: How to become number one on Google *cough*, are customer testimonials worth it and how do you create a reassuring website.

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Housekeeping

Some housekeeping to kick off today’s show I am afraid:

Web Design Introductory Training

Drew and Rachel over at EdgeOfMySeat.com are running two training courses next month that look ideal for those starting out in web design. What is more they are offering boagworld listeners 10% off if they enter the promo code ‘boagworld’ at checkout.

The two courses are…

HTML and Web Standards for Beginners – 19th February

a one day course ideally suited to those wanting to get into web design, or perhaps for clients who have to format content with HTML for their websites. Covers the basic web standards principals of semantic markup and separation of content, structure and presentation.

Beginners CSS – 20th February

a one day course for learning CSS from the ground up. We go from zero knowledge right through to building floated, positioned and fixed width layouts.

For more information visit edgeofmyseat.com/training/

Bamboo Juice

Next up is a conference I am really excited to be speaking at. It called Bamboo Juice and is a one day conference taking place at the Eden Project in Cornwall. There is a growing line up of speakers that currently includes people like Jeremy Keith and myself.

It is great to see conferences happening further afield in the UK and I really want to see this one succeed. Please support it if you can. Cornwall is a stunning place and the Eden Project is a must visit. You ticket includes entry to the Eden Project so you will have a chance to look around.

Best of all the entire conference only costs £99! Please, please join us. Its going to be great fun and it should have a nice intimate feel with lots of time for chatting.

You can book your ticket now at bamboojuice.co.uk.

Consultancy Competition

Just a reminder of our free consultancy competition. Headscape are giving away a free days consultancy to a lucky winner. Email us with your name, URL and why you want us to help you out. We will pick a winner at the end of the month.

If you can’t wait that long Paul has started running mini-consultancy clinics via Skype. You can buy 30 minutes or more of Paul’s time and he will chat with you about your site, career or anything else (within reason). Its a bit of an experiment at the moment so if you are interested in trying it out visit the Boagworld forum where he talks more about the idea.

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News and events

More on jQuery

If you listen to this show regularly then no doubt you will be aware of what a huge jQuery fan I am. I was therefore super excited this week to see the release of a new version of jQuery that builds on what is already an excellent Javascript library.

Most of the improvements are in performance. This is remarkable as jQuery was already one of the most lightweight and speedy libraries available. However, they seem to have made some significant improvements.

The main new piece of functionality is something called Live Events. Live Events allows you to bind events (such as a onclick event) to all elements even if they have yet to be created. Let me give you an example. Let’s say you wanted all links with a class=’external’ to open in a new window. Previously you would create a function that added an event to all links with that class so that when the link was clicked it opened a new window. The problem was that if you added more links dynamically to the page you would have to rerun the function if you wanted them to behave in the same way. With live events this is no longer necessary. This is a huge improvement and one that will streamline a lot of code.

I really cannot say enough good things about jQuery. It really is enormously powerful and a real time saver. What you can do with it is quite amazing as is demonstrated by a post from Smashing Magazine this week entitled "45+ New jQuery Techniques For Good User Experience". Whether you use jQuery already or not, check this post out. It will definitely give you loads of ideas for enhancing your sites.

Getting started with HTML 5

Talking of new releases, there is a significant amount of buzz surrounding HTML 5 at the moment. This is somewhat surprising considering it is a long way from being finished and some even argue we do not need it in its current form.

Cameron Moll does a nice job of providing a round up of what is currently being written about HTML 5 including a nice little summary at the beginning…

The world isn’t ready for HTML 5 at large just yet, but we can begin preparing for it by using common, semantic selector names (header, nav, section, etc.)

To be honest it is still early days for HTML 5 with some estimating it will be released in 2022 some estimating that it will not be fully implemented by browsers until 2022. With those kind of timescales we can afford not to care. Jeff Croft puts it up nicely in his post "Two Thousand and Twenty Two" where he says…

It ultimately doesn’t matter if HTML 5 is available next month, next year, or fifty years from now. Those of us who do real work in this industry know that the only thing that really matters is what specs and technologies are supported by the browsers real people use.

Jeff came under a lot of attack for his post but I have to say I agree with him. What matters to real web designers and real website owners is what browsers will support now. So my advice is to ignore HTML 5 now and brush up on your WCAG 2 instead!

Web design trends for 2009

We turn now to the more immediate future and a post by the people over at Smashing Magazine. "Web Design Trends of 2009" endeavours to look at emerging trends that could become mainstream over the coming year.

To be honest I am not sure these are some much web design trends of 2009, as a look back at the end of the last year. However, it makes interesting reading none the less.

The trends listed include…

  • Use of letterpress typography, where text is ‘punched out’ of the background
  • An increase in the richness of user interfaces through the use of Javascript
  • The general acceptance of PNG transparency
  • Big bold typography
  • An increased use of font replacement using tools like sFIR
  • More sites than ever using overlay boxes to display images and video
  • A proliferation of video and screencasts
  • Blogs adopting a more magazine orientated design aesthetic
  • Lots of Javascript slideshows wherever you look

Nothing particularly surprising, but the article does provide some inspiring examples of these different trends and analysis about wh
y they are becoming fashionable.

Your website can thrive in a recession

We conclude today with another post about the recession. To be honest I am getting sick of talking about it. In fact I suspect it is turning into a self fulfilling prophesy. However, Gerry McGovern has written an interesting post about how your website could thrive in a recession.

The article mainly focuses on the cost savings that can be made by bringing customer interactions online. He quotes research which states:

the average cost of a web interaction is 27 pence, the average cost of a phone interaction is 3.76 Sterling and the average cost of a face-to-face interaction is 9.34 Sterling.

He goes on to say:

So, it is 14 times cheaper to allow a customer to complete a task on a website than to have the customer complete the same task over the phone. The Web is 35 times cheaper for completing such a task than a face-to-face interaction. Isn’t that a compelling business case for a website during a recession?

It is an interesting argument and one that may sway some of the people holding the purse strings. However it fails to take into account the upfront development cost of moving customer interactions online. For better or worse companies are focusing on short term cost savings at the moment rather than long term expenses. As a result some web design projects are being put on hold.

Nevertheless if you work for an organisation that deals with a large number of customers then this article is a powerful arguement. It is certainly something that you need to show your boss.

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Feature: Becoming Number One On Google

‘Become number one on Google’ – The dream of every website owner and titles like that grab people’s attention. What can you do to help achieve that dream without resorting to black hat techniques? Read More

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Listeners feedback:

Customer testimonials – Are they worth it?

Question from Dave Rupert –

“Client Testimonials” – whenever some marketing aficionado comes up with these they want them on the site. When was the last time you thought “OOOOH CLIENT TESTIMONIALS!! OMFGWTFBMXBBQ!!1!” and clicked to go see a whole page of them? Are these out of date? Does anyone care about them? Are there examples of good implementation? Do you use Client Testimonials on your site? If so, why?

This is a good question because it has made me question something that I have always considered to be a really good thing on websites.

I think someone in Dave’s position – who I assume is a web developer/owner – won’t ever get excited about a list of client testimonials. Let’s face it, they’re not for Dave. They’re meant for visitors to the site to try and persuade them that buying a product or hiring a service is a good idea. The idea is that customers are far more likely to trust a testimonial from an existing client than the marketing speak on a website.

But this is where I have started to question my thinking. For example: “I am Mr X from company Y and I have to tell you that after using these people’s services I am now a better, more rounded person and I have decided to name my first-born after the MD”… this rather points to the fact that Mr X is the MD’s brother/drinking buddy/receiver of folding in a reverse handed way (delete as appropriate)… or even the MD himself!

So, do potential customers place any value in testimonials or do they instantly think they are fiction. In my opinion, I do still think they have value, particularly if you back up an online testimonial with that particular client’s contact details in a proposal. I also think that video testimonials have more value than written ones because (unless they are a complete setup) you will be getting the client’s real feelings and you can watch their body language.

Slightly going of point, regarding providing client contact details for inclusion in a proposal, I have started to ask potential new clients which of our existing clients they would like to talk to rather than simply providing a list chosen by me. I think this adds a further degree of trust.

Fundamentally, I do still think testimonials are a good thing and we will continue to use them on our site. But I don’t think I will be placing so much importance on them as I used to.

How do you make your site feel safe

Kevin Dees asks an interesting question on the forum:

I don’t know if this question has been asked before but I’m interested in what other designers have done to help make a site "feel safe".

Many times I find myself leaving e-commerce sites… because they do not feel safe. I find that this is due to poor design. Big flashing buttons and the like make me wonder if I’m going to get scammed.

So, I guess what my question is "how, as a designer, do you make your site feel safe, welcoming, and secure with the design itself? What are good practices? How do you make users go were you want them to, yet make them feel like they are still in control? What do you suggest adding or even keeping way from when it comes to design"

The answers he got in the forum didn’t really address his question. They focused on the realities of making a site safe (security and technology) rather than on the perception of security.

A site maybe the safest in the world but if the design isn’t right you are left with doubts. Take for example the new US government site that allows people to apply for visa waivers every time they travel to the US. One would hope that a site collecting that amount of personal data would be extremely secure but the design leaves you wondering if it is legitimate. It just doesn’t ‘feel’ professional.

I have spent a long time trying to come up with an answer for Kevin. However, I have found it hard to define what provides that sense of security. Part of the problem is that I think as a web designer I am more sensitive to the ‘vibe’ a site gives off than the average user. I am not sure I am best placed to judge.

Also, a lot of the things that occurred to me where content issues more than design. Delivery policy, site security, returns policy etc. are all content issues and so do not answer Kevin’s question.

However a few things have come to mind…

  • An attention to detail – Sites that lack an attention to detail always make me nervous. Poor browser support, bad grammar, inconsistencies and ill considered design reek of unprofessionalism. If I am going to spend my money on a site, I want to know that money and time has been invested in its creation. If an organisation is shoddy in the production of their own site, then I can probably expect the same attitude in the way they interact with me!
  • Structure – I think a strong grid structure is very reassuring. It conveys a sense of order that is disconcerting when not there. I think that is the problem I have with the US immigration site. The form you have to fill in is all over the place. Fields don’t line up and the site lacks any sense of order.
  • Colour – Misjudging colour can have a serious physiological effect on how we perceive a site. Some colours ar
    e naturally more trustworthy than others. Blue for example has a very safe reliable quality. However using a conservative blue on a site aimed at young girls will project entirely the wrong image and make the audience suspicious of your site.
  • Trying too hard – Some sites just try too hard, shouting for attention. Flashy graphics, heavy sales copy and advertising orientated imagery all scream desperation and manipulation. People do not like to be manipulated or pushed into responding. They like to move at their own pace. Push them too hard and they will run away.

I am not sure I have done particularly well at answering the question either, but hopefully there is something in there you might find useful.

 

The stickiness of community

For many, the Holy Grail of a successful website is ‘stickiness’. How do I keep users coming back for more?

Dave from somerset wrote: I am having real problem maintaining users. They visit the site once and then I never seen them again. I have good content, the site is usable and so I am at a loss as to what I should do.

Should I be worried? Are repeat users really important? What can I do to keep them coming back which doesn’t cost a fortunate?

I have written about the importance of repeat users before. These are the people who develop brand loyalty, complete calls to action and regularly purchase. For example, according to data from WebSideStory Inc. repeat users are eight times more likely to make a purchase on an ecommerce site. Repeat users are the lifeblood of most website.

One of the best ways to keep users coming back is to foster a community. However, a thriving community provides a lot more benefits than repeat traffic. An online community can also:

  • Improve your offering
  • Change brand perception
  • Promotes your site
  • Reduce your costs

We have covered the benefits of community on the podcast before. However, that was back in 2006 so my thinking has moved on since then. I therefore hope you will forgive me if I clarify what I mean when I say ‘community can help your business’.

Improving your offering

A good community is not just about users speaking to one another through a forum or chat room. It is also a two way dialogue between you and your users. It is an opportunity for you to hear from your users and discover what they want from your website.

In an attempt refine their products or hone their marketing message, many organisations spend substantial figures on focus groups and customer survey. However a healthy community is constantly providing feedback on your offering. This gives a superior insight into how your product or service should develop at little or no cost.

However, listening to your users does not just improve your offering. It also improves their perception of you.

Changing brand perception

People like to be heard. They like to feel their opinion matters. Engaging with your users and really listening to what they have to say about your products and services is incredibly powerful. It is even more powerful when they see their suggestions acted upon.

Both Dell and Microsoft have significantly improved the way their brands are perceived by talking to customers and engaging the community around their products.

Often this involves nothing more than a speedy response and apologetic tone. However, openness and transparency with a community can also go a long way.

It is possible not only to undo a negative brand perception but also nurture a positive one. And once users feel positive about your brand they start to recommend it to others.

Promoting your site

An community that is enthusiastic about your site or products can be one of the most powerful promotion tools available. Sites like Digg.com have become popular largely because of their passionate community. Equally, Apple’s success is at least partly reliant on their obsessional ‘fans’ who constantly push and promote their products. Nothing is as valuable as personal recommendation.

If you include your users in the process of developing your site they feel invested in it. They feel the site is as much theirs as yours and so will promote it as their own.

A successful community will always be seeking to draw others in, so growing and promoting your site. This ‘evangelistic’ tendency in a community can also lead to substantial cost savings.

Reducing your costs

As I have already said, a passionate community can provide free advertising and save money in focus groups and product development.

However they can also save money in customer support. This is particularly true if your site provides customer support. Rather than users sending queries directly to you, they can post them in support forums and allow others in the community to answer their questions. These forums also become a repository of knowledge others can draw upon. This reduces the support burden (and therefore cost) on your organisation.

Finally, communities have a lower cost of sale. Because they are already enthusiastic contributors to your community, they are easier to reach. This is especially true for repeat ordering.

Hopefully that has convinced you of the benefits found in community and given you some ideas of how to keep users coming back for more.

143. Partnership

On this week’s show Paul and Marcus discuss how to promote your web application, ways to improve the client/designer relationship and tools for managing your font library.

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News and events

Obama top technology promises

One of the most exciting things about being at this years FoWD conference in New York was that I got to witness the election of the next U.S. president.

Whatever your political persuasions it was a landmark election. Not only will Obama be the first African American president he is also probably the most technically aware.

Obama campaigned aggressively online, from a dedicated YouTube channel to Obama pages on Facebook and MySpace as well as Twitter feeds. He even had his own iPhone application.

So what can we expect from this tech-savvy President? How will he shape the future of U.S. online presence and possibly that of the entire web? An article on tgdaily entitled ‘Barack Obama’s Top technology promises‘ gives us a roundup of various technological promises from Obama’s speeches. These include:

  • A commitment to Net Neutrality
  • A desire to expand broadband penetration in the U.S.
  • A review of the current wireless spectrum usage
  • Tougher legislation around online security.

Of course, promises made on the campaign trail are one thing. We shall see what the reality turns out to be.

Could Microsoft consider adopting Webkit?

Talking of things that may never be, a young (and very brave) developer at Microsoft recently asked Steve Ballmer:

Why is IE still relevant and why is it worth spending money on rendering engines when there are open source ones available that can respond to changes in Web standards faster?

Ballmer’s response was surprising to say the least:

There will still be a lot of proprietary innovation in the browser itself so we may need to have a rendering service. Open source is interesting. Apple has embraced Webkit and we may look at that, but we will continue to build extensions for IE 8.

Although some have seen this as a sign that Microsoft may adopt Webkit, personally I am sceptical. Were Microsoft to completely change its rendering engine it would inevitably break large numbers of sites and cause outrage among many of their large corporate clients.

The backlash when moving from IE6 to IE7 was massive. Moving to Webkit would conflict with Microsoft’s mantra of ‘not breaking the web’.

That said, we can dream. Without a doubt the real innovation and competitive advantage among browsers is in features, not rendering engines. This would in many ways be a smart move allowing Microsoft to concentrate on differentiation through ‘extensions’ and functionality, rather than wasting time on getting pages to display correctly.

WCAG 2.0 resources

Something that is definitely going to happen very soon is the release of WCAG 2.0.

WCAG 2.0. has now become a proposed recommendation. This means it is not only technically complete but has been successfully implemented on a large variety of sites. In short, it has been proved to work.

According to the Web Standards group this means it could therefore be released before Christmas.

This is hugely significant and very exciting from an accessibility point of view. WCAG 2.0. has come a long way from its controversial beginnings and is now a very good set of guidelines.

Now is the time to start building compliant sites and the Web Standards Group has provided some useful resources for implementing WCAG 2.0.

Prototyping with XHTML

Our final story is a post on the Boxes and Arrows website encouraging us to ‘Prototyping with XHTML‘.

The article lays out an approach to wireframing and prototyping, which is based entirely around the use of XHTML. Starting with the XHTML itself, you build up the structure and elements within your site. You then add CSS and Javascript to further refine the concept.

It is an approach with a lot of merit. Unlike other methods, the prototype is not thrown away but becomes apart of the final deliverable. It is also an approach particularly suited to multiple iterations, allowing you to refine the design over time.

In a world of web applications it is becoming increasingly important to demonstrate user interactions in a way static comps cannot. However, although this approach is appealing I do not believe it replaces the Photoshop mockup. Client’s like to see ‘finished’ looking designs. That said, it is another useful tool in your arsenal and you should be sure to read this post.

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Feature: A Partnership of Cooperation

At this years FoWD I shared how the relationship between web design agency and client is fundamentally broken. Where there should be mutual respect and cooperation, there is negativity and mistrust. Read More.

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Listeners feedback:

Marketing a web application

Nick Charlton writes: Long time listener, haven’t asked a question before though..

Apart from your blog, the podcast and twitter, how else have you marketed GetSignOff?

To be honest, I have done very little marketing yet. However, I know that has got to change. The problem is that I am not a trained marketeer and so don’t really know what I am doing. That said I do have a rough plan:

  • Free pro accounts – While in beta we gave away numerous pro accounts to ‘web celebs’. However, to be honest it was a waste of time. These guys were either too busy to review it or just didn’t feel it was worth writing about. This time I intend to give free accounts to those who blog about the application. Not entirely sure how I am going to do this yet but I think it might generate some buzz.
  • Offering discounts – Discounts are an effective way of spreading word of mouth. Again I am not entirely sure if or when we will do this, but offering the occasional discount should encourage people to tell their friends.
  • Targeting appropriate publications – I am in the process of writing a number of articles either directly or indirectly related to GetSignOff. I have also asked some sites to review the application. I have approached sites like Digital Web, Think Vitamin and printed publications such as .net. Having a product aimed at people like myself makes identifying appropriate publications easy.
  • Producing supporting video content – I have already produced the ‘Getting design sign off‘ presentation but also intend to make some shorter tutorials for YouTube. These will contain valuable content in their own right, but will also promote GSO.
  • Utilising CSS galleries – Because my audience are web designers we have submitted GSO to several CSS galleries. We know that many web designers use these sites and so this gives our application a lot of exposure.
  • Use speaking opportunities – Speaking opportunities have been a great opportunity for promoting GSO and I have started tailoring my speaking slots around the subject of sign off.

In time we may consider advertising through things like Google Adwords or the Deck. However, until we are confident in the return on investment we are not willing to invest more money in anything other than development.

Font management

Aurel writes: I would realy like to know how designers deal with fonts? From personal experience, I have alot of fonts and it takes me time to find or manage them. So I was wondering if you know of any way to group the fonts, e.g. when you go through the drop menu of fonts in photoshop, they apear in groups (or something along those lines).

The solution I use was recommended on the Rissington Podcast (oh the shame of admitting that.)

It is a piece of software called FontExplorer X which is available for both the mac and PC. It has some superb features if you are serious about fonts. These include:

  • Organising your fonts – Organise using a library, folders, tags and even smart sets. You can directly access all typefaces from a certain foundry or all fonts tagged with a certain keyword? You can even view all italic fonts.
  • Auto activation – FontExplorer allows you to decide which fonts are available in which applications. This is ideal if you want to avoid scrolling through large numbers of fonts in applications like Photoshop.
  • Font information – FontExplorer gives you a clear customisable preview of your fonts as well as detailed information on the character set and usage restrictions.

The application also has an in built store that allows you to buy additional fonts within the same intuitive interface. I am guessing this is how they manage to offer the whole application absolutely free.

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134. Chrome

In this weeks show we give you advice on choosing the right hosting company, Teifion and John send us a review of dConstruct and of course we discuss the release of Google Chrome, can it topple IE?

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News and events

Managing and choosing fonts

With the new generation of browsers supporting embedded fonts in a consistent way, it is time for us as web designers to start taking typography serious.

One small part of this is how we manage and choose fonts. I confess, I have put little thought into font management. The result is that my choice of font is often not as thought through as it should be. A massive drop-down list in Photoshop does not inspire considered typography.

However, a couple of discovers this week have inspired me to put more thought into the subject.

The first is a review of 25 font management tools. This include both free and paid for software. It also has options for both the Mac, PC and even Linux.

You might ask why we need a font management tool at all. Trust me, if you start installing a lot of fonts on your system you will soon discover why. Large number of fonts become unmanageable and can cause serious performance problems. As a minimum you need an easy way to enable or disable fonts.

The second discovery was an online/AIR font application that displays text of your choice in every font available on your system. This in itself makes font selection much easier. However, this application also enables you to narrow the field by removing unsuitable fonts. It is a great visual way of getting the right typographic look.

jQuery supercharges menu rollovers

Although I am a standards based designer through and through, I have always felt like the nerd in the class. After all it is the Flash kids that get all the girls and attract all the attention with their cool (if somewhat inaccessible) animations and effects.

4 years ago Dave Shea attempted to smarten up our image a little with CSS Sprites. This was a technique for doing CSS based rollovers on menu items. It wasn’t as eye catching as Flash but it was a start and at least I didn’t feel dirty after I used it.

Jump forward to the present and we find a world where the ‘cool divide’ has been reduced thanks to Javascript. Dave therefore felt the need to bring his CSS sprite technique up-to-date on A List Apart, using a sprinkling of Javascript.

Using jQuery Dave takes the plain old CSS sprite menu and gives it an attractive new look. However, at the same time he maintains its accessibility thanks to progressive enhancement.

It is a slightly long winded article (like I can talk!) in places nevertheless it is a nice illustration of what jQuery and CSS are capable of. It is also a technique we can all make use of right now, something A List Apart has been missing sometimes of late.

Can Google Chrome Topple IE?

Without a doubt the biggest story of the week is that Google has launched its own browser called Chrome. At the moment the browser is only available for windows although a mac and linux will follow shortly.

More on my thoughts can be found here

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Feature: Choosing a Hosting Company

Hosting companies are a dime a dozen. They all offer very similar packages and all seem competitive on price. How then do you choose between them. We discuss this in this weeks feature.

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Review: dConstruct

Teifion: And the next part of the podcast is sponsored by Ticklefish Design and Searchlight Digital.

John: Hi I’m Marcus Lillington.

Teifion: No I want to be Marcus Lillington. Marcus is the cool one he doesn’t get my name too wrong.

John: No no. You agreed that we would both be Marcus.

Teifion: That’s a fair compromise. No one want’s to be Paul. Anyway right. On with the show. So Marcus what did you generally think of the conference?

John: I thought it was really good actually. Yeah I enjoyed it all. I enjoyed the free coffee.

Teifion: Which you didn’t tell me about till right at the end so I only got one cup.

John: No that’s right.

Teifion: I thought I was a bit unfair.

John: I thought it was sort of obvious there was free coffee. But with regards to the speakers, yeah I enjoyed all of them. Some of the speakers were speaking about things I don’t really you know, I’m not involved with directly but they all put their points across really well. I enjoyed all of them. I think I can take something away from each speaker. What did you think?

Teifion: I quite liked the fact that none of them talked for too long or too little. They were all quite engrossing and though again not directly related to what I do they were all very interesting and I did end up taking something away from it.

John: Yeah and there was humour in there as well.

Teifion: Oh there was Matt and Matt are hilarious.

John: Yeah Matt and Matt get the award for comic.

Teifion: With that subject what was your favorite talk during it?

John: My favorite talk was Tantek on microformats.

Teifion: Okay summarize roughly what he talked about. Except microformats that just kinda basic.

John: Yeah it is really. You know the concept of how microformats are I don’t really know what I’m saying again.

Teifion: Just keep going Paul does.

John: Yeah just how you shouldn’t have to keep reinputting data into all these different sites, all these different social networks that we go on. They should all, you know there should be one sort of central hub which is your sort of central place where you put all your details in and all these other sites that you choose to join up to and put information on. They should all just link up. Microformats again is a new subject to me. I’ve only done a basic vCard and that’s about it. It’s definitely something I’m going to read into.

Teifion: I’ll definitely agree with that summary.

John: Although a little long winded.

Teifion: No not long winded at all. Remember the people who listen to this are used to listening to Paul.

John: Yeah that’s true.

Teifion: Well I’d say that my favorite talk was Jeremy Keith on the system of the world it’s titled. I would have titled it something more like "Why the cloud can be smart and why it can be stupid. Why you think you can predict it and why you really can’t." It was a great intellectual talk and I’m pretty sure that most of it went over my head. Possibly into the head of who ever was sitting behind me. He basically said that you can’t predict what will be the next big thing like Facebook or Twitter but you can create good foundations or nurture something so that it’s more likely to be the next big thing.

John: Yeah that’s a good summary there as well. I mean basically I thought it was just about a black swan.

Teifion: That is true actually. It’s just all about the black swan. You can’t predict it. It’s got a big effect and after it you’ll all go back and say "Hey we knew this was coming.

John: We knew this black swan was going to be born.

Teifion: Yeah that’s how it works isn’t it. Tell you what, what do you think the best moment of the conference was to you?

John: Ah. I mean there’s a lot of moments but the best moment has got to be Teifion, as Marcus calls you, when you went up to Ryan Carson to thank him for the free complimentary tickets to dConstruct.

Teifion: I’d like to point out that yesterday as in the day before the conference I had a 5 hour train journey from South Wales to Brighton. I then went to bed really late and got up really early. I was really tired and confused.

John: Still no excuse. You call yourself a student.

Teifion: No I’m a graduate.

John: Oh okay. There’s a slight difference. But luckily for Teifion I pulled him back at the last moment to save his ???? it wasn’t Carsonified that supplied the tickets it was Clearleft.

Teifion: I knew it was Clearleft that supplied the tickets. I just got confused. Tall guys in hats are very confusing.

John: What about you? What was your favorite moment?

Teifion: I think it was when we actually went up to thank Jeremy for putting the whole event on and for possibly the free tickets. It wasn’t actually Jeremy that we needed to thank aparently. I like the way that you sort of thought how to do it. You went for the wussy catch his eye approach. I just walked up and said "hi thanks for the tickets. Have a business card." I didn’t actually give him a business card.

John: No but that is a funny point. Tef did hand out quite a few business cards. Which is good I mean networking is really good. Apart from the lady who you tried to impose your business card on.

Teifion: I don’t think she heard me.

John: No she just blanked you.

Teifion: It’s possible. It’s happened before. You remember why we went to see Jeremy don’t you. It’s because sadly Marcus your jokes are sadly not up to the calibre that we would like. Granted their not dire, I mean if Paul was in charge of it they would be dire or worse. But I think Marcus’ jokes could do with some improvements. So we went up to Jeremy to ask him for a joke. Do you want to tell the joke.

John: Yeah I would love to tell a joke. Apart from the fact that I actually can’t remember it. But seeing as you already knew it and knew the punch line you can tell it.

Teifion: Okay why did the chicken cross the mobile strip?

John: I don’t know. Why did the chicken cross the mobile strip?

Teifion: To get to the same side. If you don’t know what a mobile strip is Google it.

John: Unfortunately I don’t.

Teifion: That’s a shame. Well I suppose we’re hitting the 6 minute mark which if we were Paul we’d go "Well lets start on the news." or maybe waffle on a bit more. We’re actually going to have to conclude this partly because it’s not our own podcast. So I figured what we could do is we can end it with a question. What do you think of that idea?

John: Good idea.

Teifion: Well what I’m going to do now is I’m going to put you on the spot and I’m going to pause it for 30 seconds and you are going to come up with a question and then you’re going to ask it.

John: Brilliant. Was that the pause?

Teifion: Yes a good long 30 seconds.

John: I thought you were just going to do a pretend pause and then we’d just go right into it.

Teifion: No that would be something that Paul would do. Paul’s not cool.

John: My question to both of you Paul and Marcus is, "Would you advise up and coming web designers or developers to email and get in contact with local agencies with regards to getting some kind of work experience with them? Even if it’s only for like a day or two." So that’s my question.

Teifion: Fair enough. I suppose I could add a sort of additional question. It is "If you put so much effort into your work Paul you presume you put a lot of effort in to your family like. I know you put a lot of effort into youth work. Why is it so hard for you to put just a little tiny bit of effort into learning how to pronounce a name that so many people I know can so easily pronounce? It’s (he didn’t spell it so I don’t know). It’s really not that hard.

John: Teifion

Teifion: See if you knew me for longer you’d be able to pronounce it. Maybe Paul’s just not cool enough.

John: Maybe you should all just call him Ty from now on.

Teifion: That could work. Anyway that’s it.

John: O I’ve got one more point. Stanton.

Teifion: Where is Stanton?

John: Stanton we agree well we met him. He said he wanted to help and come in and say a few words at the end of the podcast but we don’t know where he is. He was last seen

Teifion: chatting up randoms.

John: Yeah that sums it up.

Teifion: I could guess at what he would say I could be completely wrong though.

John: I think we should end it on that note.

Teifion: Bye.

John: Bye.

Thanks goes to Curtis McHale for transcribing this review.

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130. Air

On this week’s show; Paul talks about better understanding disabled users. We have a tip from Jeremy about problem solving and Jonathan Snook introduces us to Adobe Air.

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Housekeeping

A few pieces of housekeeping I wanted to quickly mention at the start of this week’s show.

  • FOWA – The guys over at Carsonified have been kind enough to offer boagworld listeners a 15% discount off of the upcoming Future of Web Apps conference in London. The conference takes place between the 8-10 October and is an absolutely superb event. To claim your discount use the code FOWA-bw at checkout. There are only 50 discounted places, so be quick.
  • SXSW – Talking of conferences can I ask a favour of you all. Marcus is desperate to go to next years SXSW conference in Texas. However he is only allowed to go if he is speaking. As you may know speakers for SXSW are chosen using a voting system. So, in order for Marcus to attend SXSW he needs your votes. Give an old popstar a second chance. Go vote for him now!
  • Think Vitamin - Finally I just thought I would quickly mention an article I have recently written for the Think Vitamin website. It is entitled "the 5 hidden costs of running a CMS" and I thought you might be interested in check it out. It is an extract from chapter 8 of my book the Website Owners Manual, which as I have said many times before, you can download right now ;)

News and events

Designing for emotion and flow

Not long ago I wrote an article for boagworld on the importance of context. In that article I highlighted elements such as time, mood and environment as key factors that contribute to a users context when accessing your site. This context directly impacts how the user interacts with your site. What I didn’t tackle in my article is exactly how context should affect the way you design.

An article called "Design for Emotion and Flow" on the boxes and arrows website, takes my post a step further by going into a lot more detail about what affects users behaviour and how we should design in a way that accommodates their state of mind.

Its quite an in-depth article but worth the read. It touches on user physiology as well as issues of environment and although it can be slightly theoretical at times, it focuses in on what you can practically do towards the end.

Articles like this always leave me with mixed feelings. They can easily feel overly analytical to the point where you wonder if they are applicable in the real world. However, in my experience if you take the time to read and digest them, they start to influence the way you design on an almost subconscious level.

7 essential guidelines to functional design

By contrast our next article is much more down to earth. The "7 Essential guidelines to functional design" is another post by smashing magazine and focuses on some fundamentals of good design.

However, don’t get the impression that this is just an article for designers. The principles it talks about also apply to developers and website owners. Basics such as the goal and audience for your site are things everybody should be considering.

According to Smashing Magazine the 7 essential guidelines to functional design are:

  • Consider our product’s goal
  • Consider who will be using it
  • Consider what your audience intends to do with it
  • Is it clear how to use it?
  • How does your user know it’s working?
  • Is it engaging to your users?
  • How does it handle mistakes?

Whether this is the definitive list, I am not so sure. However, it is a worthwhile read especially if you are just starting out.

15 companies that really get corporate blogging

While we are on the subject of lists our next post is "15 companies that really get corporate blogging". What can I say, I am a sucker for a list!

This one is really for those of you who run a website and in particular run a corporate blog. As the name suggests it lists companies that do a good job at blogging. However, it is not the list that attracted me to this article, it is the reason why the companies got on the list.

There is a lot of good advice to be gleaned from this post. Just a few snippets I picked up include:

  • Don’t just pimp your products, talk about other stuff too
  • Post regularly
  • Encourage conversation
  • Be candid and open
  • Offer advice and lessons you have learnt

The list could go on. Corporate blogging is by and large a disaster with many companies just failing to ‘get it’. According to a recent report, 56% of corporate blogs just republish press releases and two thirds hardly ever receive comments. However, as is highlighted in this post there are a growing number of organisations that are doing things right and we should follow their example.

Learning from signage

If you have listened to this show for any length of time you will know I am a great fan of looking beyond the web for inspiration. I also believe there a lot to be learnt from other forms of design including signage.

It would appear that Mark Boulton would agree with this sentiment judging by his recent post on airport signage. Mark, compares the signage in two airports and looks at how the lessons learnt apply to web design.

Some of the gems he discovered include:

  • Signage should work without colour coding
  • Only designers care about fonts
  • Don’t rely too heavily on pictograms
  • Always put your ideas to the test

This is a great article which should (if nothing else) encourage you to look at the world around you for inspiration.

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Interview: Johnathan Snook on Adobe Air

Paul: Joining me today is Johnathan Snook who I recently saw at the @Media conference. It was great to see you there again Johnathon.

Johnathan: A pleasure to see you there as well.

Paul: You really got me with your presentation. It was an excellent presentation. Very, very enjoyable, and you touched on the subject of Adobe Air. It wasn’t the main thrust of the presentation, but it was the bit that really grabbed my attention so I thought "let’s get you on the show and have a bit of a chat about it" if that’s O.K. with you.

Johnathan: Absolutely.

Paul: Good. So, let’s start from the absolute basics so that we’re all on the same page. Could you just explain very briefly what Adobe Air is so that people that haven’t come across it before kind of know what it does.

Johnathan: Certainly. Adobe Air is a development platform for making desktop applications to make desktop applications cross-platform. So, something that you build once and that would work on Windows, Mac OSX as well as Linux.

Paul: O.K. And this is built using web technologies…

Johnathan: Yeah, It’s really great that they’ve managed to leverage what they know things like Flash, Flex, and really the kicker is being able to develop desktop applications using HTML, CSS and JavaScript that, obviously, a lot of us web developers are going to be familiar with.

Paul: Sure. So, I mean that’s I guess why we’ve included it on the show even though it’s a web design podcast, that kind of line between the web and desktop applications seems to be blurring and Air is a big part of that. What drove you to kind of investigate it and kind of look into Air as a product?

Johnathan: For me, it was just a curiosity. The platform, what it could do, knowing that I could create a cross-platform desktop application was kind of enticing. When we build for the web we’re trying to do things as cross-platform as possible make sure that we target as many browsers as we can, and really be able to reach out to the people and do really cool things. So, for me it was like, O.K., well what can I do with this what are the possibilities. One of the first things that went off in my brain was building a Twitter application. At the time, when Twitter was up for more than 24 hours straight, it was kind of cool to be able to build a desktop application to kind of separate out from the web, because the web site was frustrating me to know end, and to be able to put in stuff that made the site more usable for me and in the end was a tool that I got to use every day and that I enjoyed to use.

Paul: Cool. I’ve kind of got a basic understanding of it. I understand what it does and I understand the kind of technologies that exist under it, but can you kind of give me an idea of, you know, how it works as such. I know how to create an HTML page, CSS and Javascript and stuff like that. How do I get from there into turning it into a Air application?

Johnathan: It’s surprisingly quite easy. What happens is, if you look at the Air runtime, is it essentially runs your Air application, so you don’t create a .exe file or a .dwg file you don’t create an executable in the traditional sense. What you end up doing is creating a .air file that you use to distribute. The Air runtime actually handles that. Building that .air file, there is an SDK available from Adobe that allows you to compile this Air file. So, those Air files are pretty straight forward, they’re really just like a ZIP file with some extra information in it. So, to create an actual Air application, you can do it just using a normal text editor, you can do with specific IDEs like Eclipse. If you’re into Flex development, they have Flex builder. If you’re into just doing HTML and CSS kind of thing, you might want to look into Aptana they have Air support built right in. If you’re a fan of Dreamweaver, there’s a Dreamweaver extension for automatically compiling your application, and being able to set properties on your application. So, things like how big should the window be when it opens up, can I resize it, what kind of stuff can I do with it. That obviously, in this GUI sense, to a certain degree can make things a lot easier. So, I think there are a lot of benefits to using an IDE with built in support, but you don’t have to. There is the capability of just using a normal text editor and then running the SDK command line sequences to actually generate the Air file. It is really straight forward.

Paul: So, the one selling feature or one thing about Air that’s been promoted quite heavily is the fact that you can take online applications offline in a sense. The application is still usable even if you’re not connected to the Internet at a particular point in time. I think they showed off, right from the beginning, an eBay example of that where you could do all kinds of things offline, and then when you connected it was all uploaded. How does that kind of process work? There must be some kind of local database that’s running, one presumes.

Johnathan: That’s correct. I think some people may be familiar with Google Gears in having the local storage using the SQLite database. Adobe Air actually does something very similar. They do have a local SQLite database that you’ve seen create local databases and store any information there. There’s actually different ways. You have access to the local file system, so you can certainly write new files. Say, if you wanted to create new text files, xml files, new binary formats. So, if you wanted to create an image editing software that stores files in a binary format, you could do that. So, there’s a lot of flexibility there because you do have some access to the local system. You have network connectivity, so you can do either regular AJAX calls or you can do socket connections. You can connect to web servers. You can connect to remote database servers. You’ve got a lot of flexibility and a lot of control because of that.

Paul: You seem quite enthusiastic about the development environment. What has been your impression of it. Was it something that was a steep learning curve, but when you get there it’s really cool, or is it easy straight out of the box? What were your impressions?

Johnathan: I think it’s going to depend on what it is you’re trying to do. I think that there are going to be some frustrations. There are going to be some things that you have to understand about the environment. To give you an example; the HTML/CSS stuff is pretty cool it basically runs on a WebKit engine, which is the same engine that powers Safari. That gives you a lot of control and stuff, but ultimately that WebKit engine is still running within a Flash runtime. So, there are some limitations to that because of the fact that Adobe just simply hasn’t built in certain support. Things like support for double byte character encoding, so Chinese and Japanese character sets can be more difficult. However, they are working on that. Version 1.1 is supposed to be coming out soon it will have support for that, but right now you’re limited because of that.

Paul: What kind of people should be delving into this. Is this the kind of thing that only a hardcore developer like yourself should be touching or is it something that somebody like myself that would be a front-end interface designer should I even bother picking it up or am I better keeping away?

Johnathan: It’s really easy to develop in. I think you can make really quick solutions really straight forward. To give you a comparison; there is a Mac software called Fluid for creating site applications, but that is separated from the browser. You can kind of plot the same kind of things with Adobe Air because you do have that WebKit engine. You can basically use it as a browser. So, to give you a quick example; Muxtape, which is an online mix-taping thing you upload MP3s, and then people can go to your page and listen to your mix tape… The problem is that if you accidentally close the browser, you lose that information. I think there are a lot of websites that have this stickiness factor where you want to decouple the application from the browser. So, I put together a really basic example in which you type in a URL and it loads up a mix tape. That’s a very straight forward interface, but to be able to do that in a desktop application that I can minimize to the dock or the system tray is something that is, I think, a lot more appealing than running this kind of stuff through the web browser. And, it was really easy to put together. I spent about an hour one evening to put that kind of thing … I mean it is a very basic prototype, but the fact is that it is very straight forward to put that together. So, I think if web developers have ideas, they can really take advantage of that and build pretty cool stuff.

Paul: So, it’s not something we need to be intimidated of, then.

Johnathan: No, absolutely not.

Paul: The other thing that maybe is a bit of a concern to us very standards-based designers in comparison to the Flash community is that Adobe says we support CSS and HTML, as well as Flash, but obviously Flash is their product. You kind of get this feeling that they’re going to always support Flash more and that CSS and HTMl are a bit of an afterthought. Is that the case, or is that unfounded?

Johnathan: To a certain degree, it is the case. It’s, I think, unfortunate. I think they are more familiar with Flash. They’re more familiar with that environment. So, as you try to build the equivalent of a browser within this Flash runtime it’s going to be extremely difficult and I think things are going to get missed. And, I saw that sort of along the Beta process. Things like no support for "undo." I mean, that’s a pretty basic thing, but the fact that that’s not built in there does hamper people trying to build HTML-based applications. It works great in Flash-based applications and then what you end up running into is, to give you another example with Snitter, my little desktop Twitter application because it’s built using HTML and CSS, it had certain limitations, but there’s other Twitter clients built with Adobe Air that were built using Flash that actually have different limitations. So, people would say, "Well this application can do it just fine. Why can’t yours?" You have to kind of explain to them that it’s because of the limitations of how the environment was developed. Despite the fact that they are both still Adobe Air applications, technically they’re done differently and there are maybe more limitations as a result of that.

Paul: Is there an opportunity to mix Flash and XHTML and CSS and whatever else together, or do you have to make this decision up front?

Johnathan: No, absolutely not. Certainly, within the Adobe Air environment, you have that flexibility to create these little hybrid applications. I think Snitter, for example, is a good example of it. There’s a lot of Flash components out there that can do certain things. For example, a bunch of folks made an iMap component, so you can actually connect to an iMap server. However, that component is Flash-based. Another component out there that I saw was a Jabber client. So, let’s say you wanted to do a GMail chat client or some other Jabber-connected application, you can import those Flash runtimes into your application and use them from Javascript. So, you do have that flexibility to use both technologies and take advantage of that. I’ve certainly done that with Snitter, and I’ve done that with other applications as well because we have that flexibility of the environment. I think there is that sort of understanding that you can do that, and actually look out for the solutions that not only are HTML and Javascript, but that are Flash-based as well and come up with new ways of thinking because I think, traditionally, as web developers, we tend to separate those two as much as we can.

Paul: That’s quite interesting. You talked about this kind of hybrid approach of combining Flash and HTML at @Media combining them together and about how we had some fears as standards-based designers of even touching Flash in any kind of context. Is that a kind of approach that you would apply beyond Air to the web generally?

Johnathan: Absolutely. I think MuxTape is a great example of that. To be able to play MP3s isn’t something that’s easily done using Javascript. However, you can take advantage of Flash and use its capabilities to play MP3s to create new interfaces that aren’t specifically 100% Flash-based; that we have something that’s still HTML and Javascript that interacts in ways that I think a lot of us are comfortable with, but still have access to a lot of features that Flash offers to us you know, the fact that we can create the bridge between the two; we can do that on the web just as well as we can do that within Adobe Air.

Paul: O.K. That all sounds very interesting and it certainly has made me want to kind of pick up Air and have a play with it and kind of get my hands dirty. I guess, perhaps as the last question then, is what tips would you give to people like me that haven’t yet touched Air and are considering having a play. What are the big traps to avoid? What are the good things to start with. Where should I begin the journey, so to speak?

Johnathan: I think probably one of the first things you should do is head over to the Adobe web site. They have a number of really good resources to start off with. Obviously, you’re going to need the SDK so you can actually build your applications, but they also have the dev center where they have a number of introductory articles to learn how to build applications and it doesn’t mean those applications have to be built using Adobe applications like Dreamweaver, you can certainly do them without. So, there’s a lot of really good tutorials on there. From there, they lead off to a number of resources outside of Adobe that would certainly help you get started.

Paul: What about mistakes? What were the big mistakes you made up front that, with hindsight, you would avoid? Or, did you get it right the first time?

Johnathan: I don’t make mistakes! Well, I think one of the cool things about the environment is certainly the flexibility to take advantage of a lot of advanced CSS. Because you are using the WebKit engine which, when it comes to CSS 3 support, is one of the most advanced, you know that you have support for things like rounded corners, border radius, that you have support for multiple backgrounds, image-based borders you can do some really cool stuff with that that is really fun to play around with. You can create transparent applications, so if you wanted something that was completely and uniquely shaped, you can do these really cool things. The downfall for that is that you can quickly start running into performance issues. If you start creating all of these alpha PNGs that are layered over the top of each other, they give you a lot of flexibility, but unfortunately are a performance drain on how much your system can actually handle. I think that was one of my initial mistakes going in and saying "Wow, I’ve got all of this stuff that I can use let me throw everything at it" and then realizing that, you know, maybe that wasn’t the best solution. I think we still have to be wise in considering how we structure our CSS, how do we structure the design in such a way that, while it’s still flexible, it still does things from a performance-minded aspect so we’re not doing things that are going to unnecessarily slow down or application. Those are things that we’ve got to think about.

Paul: That’s some really good advice Johnathan. Thank you so much for coming on the show. That was a great introduction to Air. Hopefully it’s encouraged a lot of people listening to the show to go out there and give it a go. Thanks for coming on and talk to you again soon.

Johnathan: Awesome. Thank you very much.

Thanks to Aaron Cooper for transcribing this interview.

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Listeners feedback:

Getting a feel for accessibility

Our first contribution is from Kenneth and is about accessibility:

I listen to your podcast all the time and am working hard to become a very good web designer. My question for you is about accessibility, I hear a lot of people talking about it but not a lot of web designers are working hard on it to create sites that disabled people can use. I want to be a person who builds accessible sites that really work. How would someone know if their site is really accessible? How can you feel what disabled people are feeling when they visit your site? Could you talk about the different tools that disabled people use to go online so that we can use those tools and try to understand how they feel.

Okay. Let’s start by clearing up a minor point. Validation is not directly related to accessibility. Having a site that validates does not make it accessible. Equally, a site that does not validate is not necessarily inaccessible. Admittedly a site that validates is more likely to be accessible, but that is all. It is great you validate your code and you should continue to do so. However, it is okay if your site does not always validate. There are good reasons why Boagworld does not and I am sure the same is true for Clear:Left.

Let’s turn our attention to the heart of the question; how can you better understand the experiences of disabled users? It is an admirable aim but one that ultimately is impossible to achieve. There are so many different types of disability that you cannot associate with them all. That said, I can make a few suggestions which might help.

A good place to start is by trying out a screen reader. Increasingly screen readers are bundled with operating systems. Recent versions of Microsoft Windows come with a basic Narrator, while the Mac OS includes a more feature-rich screen reader called VoiceOver. However, the most widely used screen readers are the separate commercial products like JAWS for windows. This is probably a good place to start as JAWS offers a free trial version for you to experiment with.

However, be warned. When you first use a screen reader it is an intimidating experience. They take a lot of getting used to and can leave you with the impression that a blind person will never be able to use the internet. An alternative would be to watch a demonstration of a screen reader in action. Ian Lloyd did an excellent demonstration for Boagworld a while ago.

Of course not all visually impaired users are blind. Some use screen magnifiers which enlarge screen content. Again, most operating systems have this functionality built in so you can easily try this for yourself. However, there are also a number of commercial products you can try out too.

The other form of visual impairment worth investigating is colour blindness. Although not as serious, it is far more common and affects a large number of users. There are a couple of tools which will give you an idea of what a colour blind person is seeing. The first is Colorblind Web Page Filter which allows you to enter a url and see what that page would look like to a colour blind user. The second is Sim Daltonism, a colour blindness simulator for the Mac OS. Both will help you better understand what the web is like for colour blind users.

The final little tip I want to share with you is kind of stupid but does sort of work. I do a lot of design for the elderly and they often suffer from a mixture of visual problems and motor issues (like arthritis). In order to better understand their experience I have bought a pair to ski gloves and some reading glasses (I don’t need reading glasses). Every now and again, I surf the site I am designing wearing both the glasses and gloves. The glasses make the screen hard to read while the gloves hamper my use of the mouse and the keyboard. There is nothing more frustrating than trying to select something from a drop down menu wearing ski gloves!

Turning problems upside down

Our second listener contribution for today is not a question but a tip. It comes from Jeremy and he writes:

I can’t remember the name of the book off the top of my head (Getting Things Done?) that you’ve been recommending, but you mentioning it reminded me of a problem solving method that I learned a few years back that I thought you might enjoy. It’s called turning the problem upside down. It sounds stupid, but honestly it works pretty well.

The principle behind it is if you can’t figure out a solution to a problem or are having trouble coming up with different ideas, you turn the problem upside down, or invert it, and then come up with solutions for the backwards problem. For some reason it’s much easier to think of the backwards solutions. Then you flip them back to normal and there are your solutions. Sounds confusing, so here’s an example:

Problem: You want to increase traffic to your website

Turn the problem upside down: You want to decrease traffic to your website

Some ‘off the top of my head’ Solutions:

  • Make the site unfriendly
  • Randomly shut it off
  • Never update anything
  • Be rude
  • Keep key content hidden or difficult to find

Now let’s flip the solutions back again and see if they solve the original problem:

  • Make the site more warm/friendly
  • Make sure it stays up reliably
  • Be good about frequently updating content
  • Be aware how of my copy and if I’m talking down to my visitors
  • Make sure the good content is easy to find and prominent

What a great little tip! Excellent when you are suffering from creative block. I love it when you guys send in suggestions rather than questions. I know from the forum that the boagworld audience is hugely experienced and its great when you share that experience. Keep them coming!

128. Details

On this weeks show I’m accompanied by our Producer Ryan and Researcher Stanton. We Interview Dan Rubin on the Details of Design, and answer your questions on managing a bigger team and terms and conditions.

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News and events

Silverback Launches

This week has seen the release of Silverback, the highly anticipated app from the guys at Clear:Left. After months of speculations about what Silverback actually was, the “spontaneous, unobtrusive, usability testing software for web designers” is finally available for download.

We’re sure a majority of you know all about Silverback, but for those of you who don’t, Silverback, which is available exclusively for the Mac, is Clear:Left’s answer to convenient usability testing on the go. Utilising the iSight and screen capture facilities of the Mac, user’s experiences can be recorded and reviewed at a later date, taking away the costly and often difficult to setup up approach of using specialist equipment like multiple camcorders which can lead to hours of time spent trawling through video footage.

PatternTap

Whether you’re a designer or developer, there are many occasions where you go on the hunt for inspiration in interface design. Normal CSS Gallery sites give you great examples of full site design, but usually don’t focus on the small details of interface design. The only site i’ve ever been aware of is Christian Watsons “Elements of Design“, which is a great resource showing examples of elements like comment forms, calendars & date pickers, footers, image captions and so on.

There’s a new site I’ve come across this week called PatternTap.com which also wants to collect these design patterns and focus on specific elements of design and to help you to reference, collect and organise them for your own needs.

PatternTap is shaping up to be an absolute goldmine of inspiration, and looks like it will build into a large resource of design element exmples. There’s currently 46 collections, everything from 404 pages, audio players, pagination and search boxes. It let’s you create your own “lightbox” style user sets, so you can keep your favourite examples organised for future reference.

I’ll definitely be adding this to my toolbox of design inspiration links, and recommend you give it a look too.

Google App Engine Update

This week also sees the release of a small update to the Google Apps Engine. The Google Apps Engine allows developers to build applications on Googles own infrastructure. I have to admit that the Google Apps Engine is not something I’ve developed with personally however that doesn’t stop us talking about it so let’s run through the list:

  • Firstly you can now have up to 10 apps on your account as opposed to the previous limit of three 3, the Engine also limits developers to 1000 files per application, so the increase in the number of apps you can now have is a welcome addition.
  • Time windows for Dashboard graphs: Zoom in on the data in your dashboard to get a more accurate picture of whats going on. You can zoom in to see graphs for the last 24, 12, and 6 hour periods.
  • Log files can now be downloaded in plain text.
  • And finally you can send email as the logged in user: If you’re using the users API, you can now send email from the email address of the currently-logged-in user were as before it was only possible from the administrators account.

S3

So some of you may be aware that Amazon’s S3 service suffered from some 6 hours of downtime recently, this echoes the issues of service availability that happened back in February.

For those of you who don’t know, the S3, or “Simple Storage Service” is a scalable and inexpensive data storage infrastructure, which allows you to store and retrieve any amount of data.

So this is a fantastic idea – in theory, it means that if you’re developing a large website or web app and need lots of storage, you don’t have to pay for huge webhosting plans with lots of physical diskspace, you store your assets “in the cloud” as it were, and you’re charged based on how much storage space you, and how much bandwidth you consume.

Lots of large sites rely on the S3 service for their storage needs, Twitter, BaseCamp and SlideShare to name but 3 and the recent downtime has raised the age old issue, “are we putting all our eggs in one basket?” Jonathan Boutelle put it best in a recent blog post, stating “When S3 goes down, the internet goes down”. Aral Balkan also wrote recently urging people to have contingency plans in case events like this happen again, stating that the Open Source Google App Engine SDK could be the answer.

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Interview: Dan Rubin The Details Of Design

Paul:Joining me today is Dan Rubin who I recently saw at the @media conference. Good to see you or speak to you again Dan should I say?

Dan Rubin:Good to speak to you Paul.

Paul:It was good to meet up with you at @media. It feels like a long time since we met up and it was great to hear you speaking there. That was a first for me.

Dan Rubin:Thanks. It was a privilege to be able to help out Patrick it being very last-minute.

Paul:Oh was it?

Dan Rubin:He sent me an email about two weeks prior saying someone had dropped out and of course I wasn’t going to say no.

Paul: laughs

Dan Rubin:It’s been over 10 years since my last trip to the UK, so it was a great opportunity.

Paul:Cool. Well I have to say considering you only had two weeks to put together the presentation, it was truly phenomenal. It was an excellent presentation and I really enjoyed it. You were talking about ‘design is in the detail’ I guess was the kind of subject you were tackling?

Dan Rubin: I’ve been talking a lot lately about the level of detail, the attention to detail and the design and I’ve done a couple of presentations with Brian Veloso over the last year on that same kind of topic. This was an extension of that injecting some of my own little personal preferences into the talk and got to cover things like typography and some of the simple practical things that you can improve very easily that result in a big improvement and typography, and little tricks in using grids, not on how to make them but how to actually implement them and how they can help workflow and bring things together and make layouts tighter and better without
that much effort and the same thing with digital transformations in photography and a lot of pixel detail that a lot of people don’t notice and its all about the subtle level of design.

Paul:I got this vague feeling that as you were talking you were a little bit appologetic for some of these manushi that kind of individually you sit there and go ‘how is anyone going to notice that?’, but accumulatively they have this effect on the design don’t they?

Dan Rubin:Well that’s the thing. It comes down more to feeling than seeing but its about as a designer what you feel with your eyes more than anything else and how that translates to what users or viewers or readers also feel but since they don’t know it is there, they are likely to never actually see it, but as a designer you’ll know it is there, you can see it, and the trick is to get it to the point of you can still see it but it is not really visible it is just felt.

Paul:A subconscious expression?

Dan Rubin:Yes.

Paul:You covered loads of tips in your presentation and there was some excellent stuff in there but if you had to pick out one that has the biggest impact on a design, which of the many things you talked about would that be?

Dan Rubin:I think what it would be is to really underscore trusting your eyes and it seems a really simple concept and whenever I put that up on the screen you get giggles from the audience. The truth is many of us don’t actually take the time as designers to just step away and look at what we’re working on. It doesn’t matter whether it is for screen or print. The medium is a material at this point and it is just having faith in what you see and what you feel. That’s what being a visual creative is all about. It is trusting what you see. It is the same as being a good musician comes down to trusting what you hear and sometimes we forget that, and we start getting into designing based on the rules or how we think we are supposed to do things or designing on technical limitations alone. When we do that we stop using our eyes.

Paul:It’s interesting in the presentation you talk quite a lot about some of the details and the mechanics of design. You were talking about font sizes going incrementally up, your heading and your sub headings and there being a mathematical relationship in their sizes. You talked about being consistent in your margins and padding and how all those things inter-relate. Are we saying that design is something that can be learnt and it is a mathematical thing and it’s a set of rules that you just adhere to? Or is there some sort of underlying artistic thing, some people just know how to do it and it’s not something that can be learnt. What’s your opinion on it because I get mixed feelings from you? On one hand you talk about these rules and on the other hand you talk about stepping back and looking at your design and it feels more kind of arty-farty if that makes sense!

Dan Rubin:What a load of questions and rightfully so! It’s something I’ve written about before years ago and had a bit of back and forth on the topic with Paul Scrivvens of 9 Rules, with him arguing that you don’t need any natural artistic ability because he didn’t think he had any, yet he was clearly doing things that looked good. I was arguing the opposite but when it comes down to it it’s really not something that you can say definitively either way. Just as there are people who naturally seem to be good musicians or good athletes or good at math and programming, there are people who seem to naturally be good at design and any kind of creative endeavours. It is really difficult to tell whether that seeming innate ability has come from something that happened in very early childhood development or if they were born with it. I do think that however difficult it is to put a finger on it, once you get old enough, especially to the point w here probably most of your listeners are doing what your doing for a living already or you are thinking of changing from one thing to another, you’re past that point of subconscious development where you need to put conscious effort into something and you can. I think you can be trained to do most of the things designers do. You can even train yourself to see the way that creatives see. The older you get the harder it becomes to incorporate into the way you view the world. That is a big part of it. That comes down to sometimes the different personalities. How hard is it to put a finger on what makes you ‘you’. I would say as a teacher, and I spend a lot of time teaching high school students over here about music as well, since that’s my other passion, and it’s specifically not just playing music but it’s specifically singing which is one of those things that you can either carry a tune or you can’t. I’ve also seen kids who can’t carry a tune when they start singing learn how they train themselves. They learn the proper muscle memory, and it’s amazing to see what people can actually accomplish when they put their mind to it. If you are listening out there and you want to become a better designer or maybe you’re not a designer and you’re a programmer or a web standards junkie, and I can say that because I am one too, and there isn’t any reason that you can’t become a better designer, or become a designer from scratch if you realy really want to.

Paul:I think that’s really important to say because I think so many people are intimidated from getting involved in design because there’s almost a bit of snobbery. If you’re not artistic, you’re not artistic there’s nothing you can do about that. I personnaly don’t believe that that’s true. Like you say I think there are some people that are naturally inclined that way but I think a lot of the principles that you were talking about in your presentation pretty much anybody can pick up on and do, which is what encouraged me so much hearing you talk.

Dan Rubin:That is one of the reasons why one of the reasons I say one of the most important thing is to trust your eyes and that’s instinctual. These rules, as a good teacher you have to teach these rules. When you start learning any discipline the first things that you are taught are the basics.The basics are things that many people, once they learn enough, don’t conciously think about, but what you find if you deconstruct their work is that they are doing them, they have incorporated into their flow into their process so it’s second nature to them. What we think of as instinct is really just experience.

Paul:Yeah. One of the things you did mention in the presentation that grabbed my attention is you talked a lot about texture and adding more texture to your design and about how that creates a real feel. There seems to be a slight skism, I don’t know if that is the right word, but like 2 different camps in design at the moment. People like yourself, Elliot Jay Stock is another example that does very rich, very textured design. It’s absolutely gorgeous. At the other end of the extreme you’ve got people like 37signals doing this minimalistic functional design. How do you feel those two sides fit togeth
er? Is there a role for one or the other or have they both got their place

Dan Rubin:I really think that both have their place and more than that it’s popular to create divisions. Not just these days, if you look at any industry that spends a lot of its time looking at itself, like we do, you start to find reasons to create little clicks within it or factions or what have you. If you just ignore those splits that happen because we spend way too much time looking at what we do and try to deconstruct it and answer that question of ‘why’. What you find is that it’s all the same thing. When I talk about texture it is important to understand that it doesn’t just mean rough or ??bulap or brick. Texture can also mean smooth and polished and speaking directly about 37signals for instance. I’ve used their apps and I’ve loved them since the first time they came out. If you look at the first versions of Base Camp and Backpack, before their incremental re-design they’ve actually added the little drop shadow over time. If y ou look at it as a designer you see the flaws in the way they’ve done it because it doesn’t look real and it just ends at some edges, it has hard edges, but that’s not the point. The point is they added it because it created a separation, they added it because they felt it needed it. The rest of the interface doesn’t need any other texture because it isn’t supposed to have a feel to it. It’s actually supposed to totally get out of the way and there are different approaches to minimalism. You can use minimalism in subtle detail where you add in things like I was showing in my presentation, or you can use minimalism where you keep taking away and 37signals apps feel right, they always have felt right to me so as far as I’m concerned that means they’ve hit the nail on the head. It shows when you see people trying to recreate the application interface and theat style that 37signals uses and they get stuck in this pattern of adding things, like they feel ‘well, that’s 37siganls l ook so I think we have to add things to make it better, to make it better, and they never work as well because it’s not just about that. So the answer is, and I try to underscore this when I talk to people about this or present about it or even write about it, as much as these things can be presented as rules and definitive this is the way to do something. the fact is you have to do what works best for you and your particular project or circumstance or situation, and you also have to be open to the fact that what works for you right now might change. It might be different next year, next month or next week, and being able to adapt to your situation as a designer specially is really important, because you have to adapt if you’re doing client work, you have to adapt from project to project, because your style might work for one client but you might need to tweek your style to do what’s best for another client. If your working on your own applications, what works for your users now might not work for your users once they become users that have used your app for a year and they’re experts now.

Paul:You talk about tweaking your style. How easy is that, do you think, to do in reality? I mean I’ve got a very strong style in my design, and I really struggle and I look at someone like Cameron Moll’s style and I just love it. I love the light-handed feel, he’s very delicate, beautiful design, and I wish I was more like that, but there is no way I can make myself become like that, or can I? Is there a way of changing your style?

Dan Rubin:I think we’re all naturally mimics. I’m not going to dig into my opinions on human adapability too much. I spend a lot of time thinking about that as far as evaluating how people use things, whether it’s interfaces or products and it’s interesting to start to see those patterns but you can see it on a global scale too. Historically human beings are species very, very adaptable and that happens on macro and micro levels. If you want to adapt your style you can. You look for the inflences you want to model yourself after. This is just how people learn to be designers when they’re starting out, or learn to be artists. When I took my first watercolour and oil painting classes when I was 11 or 12, the way we learnt was to recreate examples that were painted by masters. So learn how to use the brush strokes they use, to learn how to mix colours the way that they use them, to learn how to use the tools the way that they use them becau se you only discover your preferences and your style by mimicing, copying others. You find out what works and you decide what works for you and what doesn’t. So changing how you design and how you see is not necessarily easy, because at a certain point you’re reprogramming muscle memory and from my experience with singing I know how difficult that is to do. Once muscle memory has been built up to the point where you don’t think about it and you just react, it’s very difficult to break that down and re-build it. Difficult does not mean impossible.

Paul:That’s really interesting that you say that because I’ve always very much struggled to design in any other way than I already do, but I obviously need to push myself in this area. Talking of 37signals, I’m sure you have been following their recent post and various reactions to it about skipping Photoshop, and how they move straight into building with HTML and CSS and I just wondered what your opinion was on that.

Dan Rubin:I know I’d get roped into this discussion somehow. There has already been some great responses from people like Jeff Croft and Mark Boulten to the 37signals post on that, and even interestingly enough a follow-up post sourced by 37signals announcing that they were looking for an additional designer for their team that can push them into different directions that they havent been going naturally. That comes back to the whole adaptability and willing us to change and being open to it. In the argument itself I can’t say I always start in Photoshop or Fireworks or some sort of visual tool. I think Jeff said 37signals starts with a visual tool, it’s pencil and paper. I think even if your tool is a marker on a whiteboard to a certain extent everybody tends to start there, even if you don’t start there you start with a picture in your mind. So there’s some level in the process where a visualisation is occuring, if that’s fair to say. When it comes down to it why does the tool that you’re using to visualise really matter? It starts in your head if you’re a primarily visual person you can either realise that vision by programming it and seeing it in the browser or using Photoshop as a tool. All of these are just tools when it comes down to it, they’re not the end result. They’re just part of the process. I’ve done both. I’ve built straight from XHTML and CSS many times and I do tend to find that most visual designers that have weighed in on this conversation also find that in my opinion the result ends up being more simplistic. that’s not necessarily to say bad. It’s just different and you’ll find that the tools that you use as a visual creative influsence the end result because that comes down to constraints. 37signals of course is huge on constraints and you do save time when you’re doing straight HTML and CSS, you skip a lot of the temptation to play around like I know I do with layers and layer setting s and percentages of opacity. I spend a lot of time playing when I’m in Photoshop, I don’t think that’s bad. That’s part of the creative process when using that tool. When I used to paint which I havent done in way too long. I would play with my
palatte, when I was doing oils my palatte and my palatte knife was tool before I got to the canvas, and I would play with mixing my colours ‘and that’s not quite right’ and ‘wait and go over here’ and sometimes you get it onto the canvas and it doesn’t look the way you want it to and have to wait for it to dry and then you paint over it because that’s what you do with that tool. When you’re doing watercolours you don’t have that forgiveness of the tool, you have extra constraints, so you don’t experiment as much putting it on the paper, putting the paint to paper because you know once it’s dried and there you can’t go back. you can’t paint over it. So you adjust your style depending on the tools and the workflow and it’s all good, it ‘s just all different and you have to I think do yourself a favour and experiment to find which works best for you and don’t be afraid if you’re working on a project and you think ‘this doesn’t feel like it needs a lot of subtle gradients and lines and shadows and Photoshop work. I might just be able to build this without using Photoshop at all’. So do it if it feels like that will work best go that route. If you feel the opposite go the other route. If you feel like it should involve a lot more natural media pull out your watercolour pad and paint something and scan it in and incorporate that

Paul:It really down to the right tool for the job thought process.

Dan Rubin:Exactly. The thing that 37signals does really well is stick to their guns. They state their opinion so firmly that people can easily interpret it as law and I think that’s very important. In any industry it’s very important to have people who do that, who can stick to what they believe so strongly and apply it so universally that it creates this set of rules, but it doesn’t mean that they have to be followed or cant be partially followed or bent or broken and you find just as much as 37signals is enfatic about skipping Photoshop. There are other people who would never in a million years go straight to HTML and CSS, doesn’t mean that either camp is right.

Paul:OK. One last question just to wrap this up. We’re running out of time but there’s something I wanted to ask you which is: We’ve been already talking about that there are people that may be want to learn to be better designers, to find their style and to move into this area, perhaps they’ve been a developer background and they’ve been previously put off exploring design because they have been made to feel inadequate. What kind of resources would you encourage people to look for or look at in order to get going I guess?

Dan Rubin:Whether you’re starting from scratch or just trying to improve what you already have it’s important to touch on a couple of specific areas, and those are typography, layout and working with colour. This applies just to design because it’s worked whether you’re designing on the web or designing in print or branding or whatever you’re doing. Typography is kind of my first love with design and if you want to learn about typography you have to go out and buy ‘The Elements of Typographic Style’ by Robert Bringhurst. It’s the bible for typographers. It’s really easy to read too because he’s a well respected Canadian poet as well. He just happens to be an excellent typographer and book designer, so if you are in a rush, you cant get to the book store or Amazon right away Mark Boulton’s series ‘Five Simple Steps To Better Typography’ is a great place to start as well and he references a ton of other good resources. Start there if you a re going to start online but no matter what buy ‘The Elements of Typographic Style’. When it comes to layout there are a lot of things that you can learn about layout but you’ve got to learn about grids, even if you never use them. Do yourself a favour of learning and I’ll reference Mark again, actually I’ll reference Mark in all three of these. He’s got great starter tutorials about this stuff so ‘Five Simple Steps To Designing Grid Systems’ is really a great place to start. Cameron Moll has written about Griding The 960 and read up over on Khoi Vinh’s site about grids. ‘Grids Are Good’ is a great demonstration as well, and if you want to get a physical book to hold ‘Grid Systems In Graphic Design’ is a great, great phyisical book and I think it’s important to as web designers to also reference ‘Print’, because Print is where all these design rules come from and typography rules and colour rules, so learn from these different implem entations and you’ll figure out things that you can do that you didn’t think about, because you haven’t seen them on the web. So ‘Grid Systems In Graphic Design’ is by Josef Müller Brockmann I believe would be the pronounciation, look that up. Colour, and this is something that’s very preferential maybe but read up again Mark Boulton’s ‘Five Simple Steps To Designing With Colour’. He’s great at teaching, he’s great at communicating all these things. Also play around with some of the online tools like Adobe Kuler, is fun. Look at what other people are putting together, look at combinations, again feel is important. Whatever feels right for what you’re trying to do. Another cool tool is Colorjack. You got a couple of ways of mixing colours and it’s really, really cool to look at. Finally on the topic of colour whenever using colours in an interface please be aware of the different types of colourbl indness that exist, and there are lots of tools online. Photoshop CS4 will have some tools built in as well but there are plug-ins that you can get right now for all sorts of tools and online tools as well that allow you to see what you’re designing, or even just a colour palatte. See them through the eyes of someone that has these various colourblindness afflictions and make sure that whatever you do doesn’t render something unuseable to what ends up being a large percentage of the viewing public when it comes down to it.

Paul:WOW !! That’s a good set of resources !! My word.

Dan Rubin:You didn’t think I’d be that prepared did you?

Paul:That’s a superb list. I certainly didn’t know about all those posts from Mark Boulton. there was some great stuff in there – Thank you very much Dan. Just to say that Dan’s talk at @media will be no doubt going live at some point and you’ll be able to download it and listen to it. Definitely do that, it was superb. So check that out. You will be able to go the shownotes for this episode for all those links that will be useful as well. No doubt you won’t be able to remember them all. Dan thanks for coming on the show, it’s very much appreciated and we will get you back on in the future.

Dan Rubin:Thanks very much for having me Paul. It was a pleasure.

Thanks to Sarah Galley for transcribing this interview.

Linkage

You can find Dan Rubins site, Superfluous Banter here.

Typography
Layout
Colour

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Listeners feedback:

Managing a Bigger Team

Jon asks: We are a company of 4 people – myself (owner, design lead and general business development/project management person), one designer, and 2 developers.

We are hopefully about to merge with a slightly larger company in a neighbouring town who have slightly more staff than we do (7 in all), and who have more of a project management structure – 2 project managers, using the services of 1 designer, 3 developers, and 1 designer/developer. I would end up as owner/MD of the enlarged company.

My question is really about project management? What do you think is the best organizational structure for a company of 11 people? I was feeling pushed on the project management side before this merger came along, and the merger will bring 2 project managers with it. How does Headscape do it for example – I think you have project managers there – do the designers and developers report to project managers, or do the project managers pick from a pool of design and development resource as required? What are your thoughts generally on the whole project management side of things.

A-ha… this is part two to a question I answered a few weeks back relating to pricing work after two companies merge. I wanted more detail at the time and now I have it!

Comparing to Headscape, we have 4 designers, 4 developers, 3 project managers, 2 business development/analysts and 1 lazy good-for-nothing called Paul … seriously though, Paul effectively markets Headscape and I have to say he’s rather good at it (ungrits teeth…)

Following the merger Jon will have a team of 11. As he is new MD, I think it is imperative that he much reduces the design and PM aspects of his role and concentrates on bringing in business as there are quite a few more mouths to feed.

That leaves roughly 3 designers, 5 developers and 2 PMs. Depending on the work you’re doing I think that is ok especially considering Jon can bolster both the design and PM groups if needed.

Regarding the allocation of work, project managers should rule the roost. Full stop.

It is their job to manage resources. Delivering projects effectively and on time means that they must know that they are in charge regarding who does what and when they need to do it by. A certain amount of fitting the right person to the job should be done but generally, the rule should be that the next piece of work goes to the next available person. This would be particularly useful advice in a merged company where it would much easier to keep going back to ‘your’ guys because you trust them.

One thing that has worked really well for us is to set invoicing targets for the project managers. We don’t operate performance related targets but it still really helps to focus minds on hitting milestones at the end of months.

Terms and Conditions

Adam writes: I am developing my own web application. In summary, it’s a site with user submission of content in a social networking format with video uploads. Anyone can register an account.

I of course have to try and write Terms of Service for this and I am getting stuck. I am wondering what Headscape uses, especially for Getsignoff, and whether you found a pre-written terms of service, or had a specialist write one.

What’s your solution to the problem, and what should / should not be included.

I have to confess to conferring with Headscape’s fount of all legalese knowledge on this – our MD Chris Scott. I tried to get him on the show but he’s still a little jittery after the last time all those years ago… anyway, Chris put together the TOS for Getsignoff and these are his thoughts on it:

For Getsignoff I looked at the TOS of other online services like Harvest, Basecamp, Youtube and Flickr. I’m not a legal person, but this gave me enough material to be able to identify the key issues that I thought we needed to cover in our TOS.

I assembled this into a brief for our legal adviser that was part overview of what we wanted to achieve and part draft TOS using adapted clauses from other TOSs.

Our legal adviser pretty much re-wrote what I had given him but this was from a position where he had a good understanding of how we wanted Getsignoff to work.

The bottom line with this sort of thing is that you really need to get a professional legal person to assist.

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127. Context

In this week’s show we discuss taking context into consideration when designing websites and we answer your questions about video for an elderly audience and the most influential books in the industry. 

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News and events

Working from home

The first post this week appears on A List Apart and applies to a growing number of people in the web design business. That is because it is tackling the subject of home working.

According to the home business report (PDF) published in October 2007, home based business account for 28% of all employment and have a combined UK turnover in excess of £364 billion.

No doubt that percentage is even higher among web designers. Therefore it comes as no surprise that this subject is being increasingly written about in web design circles.

This particular post is written from the perspective of a home working mother. However, her advice applies to anybody consider working from home. This advice includes:

  • How to draw the line between work and home
  • How to isolate yourself from the rest of the family while working
  • How to explain to your client the screaming child in the background of a conference call
  • How to win clients that are understanding of your situation

If you are already a home worker, I am not sure this article tells you anything you wont have already learnt the hard way. However, if you are considering making the switch for whatever reason this is definitely a worthwhile read.

British Standard for accessibility

Some time ago the British Standards Institute and the Disability Right Commission teamed up to release the first formal guide for business on website accessibility entitled PAS 78.

PAS 78 was intended to be a web accessibility guide, aimed at website owners rather than web designers . Personally I found the result somewhat disappointing. Although the advice was solid the language was hard going and it referred too often to the WAI guidelines. Although these guidelines are superb they are too technical for most website owners.

However, despite my personal opinion the document has proved very popular and is now being converted into a full British Standard. A British Standard is a common standard used across a variety of products produced in the UK. Although anybody can claim to meet these standards without external review, it is possible to be officially certified. Once certified you can display a BSI Kite Mark. This is a symbol of quality universally recognised in the UK.

Personally, I think this is a much better route for web accessibility to take. The alternative is legislation and that carries with it numerous problems. The team working on the standard is excellent and I look forward to seeing the result.

Growing your business through twitter

The next post solves an embarrassing problem I have. When sitting in the pubs with my mates, they occasionally catch me twittering. It is particularly embarrassing because I cannot really explain why I do it. Fortunately now I can thanks to a post from Tiffini Jones at Blue Flavor.

Actually the truth be told, Tiffini’s post refers heavily to another by Elliot J Stocks a few months earlier. He suggests that twitter is:

  • An ice-breaker
  • A purveyor of "ambient intimacy"
  • A broadcasting / marketing tool
  • A fount of knowledge
  • A social network

Both posts communicate well the power of social networks if used wisely. This has certainly been my experienced and without tools like Twitter this site and podcast would have been nowhere near as successful.

I know a lot of people look down their nose at twitter. They claim it is a time waster, unprofessional and dull. However, I think they are missing the potential. I believe that networking tools like Twitter will in time diminish the role of search engines. Increasingly people will turn to online contacts for recommendations about products, services and information, rather than relying on the algorithms of Google.

Smart CSS aint always sexy

My final article today, demonstrates a sea change in the web standards community. It is a controversial article on the Digital Web Magazine entitled Smart CSS aint always sexy CSS.

The article challenges some of the basic arguments of standards zealots. For example is it so bad to name a class ‘red’? Do we need to pursue semantics at all cost, even when it compromises performance or maintainability?

This seems to be representative of a growing group of designers calling for a more pragmatic approach to web standards. Increasingly I am seeing little examples of rebellion against the more extreme supporters of standards. Whether it is the posts of Jeff Croft or the twitterings of Andy Clarke, it would appear there is the beginning of a more grown up approach.

Does this mean we can throw away good practice? Not at all. It simply means we are mature enough in our knowledge to bend the rule sometimes. Before you can paint like Jackson Pollock, you first need to know how to paint traditionally.

The morale of the story is that if you are new to standards then you should stick to the rules. However, if you are more experienced, there is nothing wrong with making compromises from time to time.

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Feature: Content is dead, long live context

No, content is not dead. Yes content is important, but there can only be one king and I am beginning to wonder if it is context in this weeks feature.

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Listeners feedback:

Video and an elderly audience

Steven writes: I am currently working on a website that is going to be targeted toward an older demographic. There seems to be a large disagreement on whether video should be included on the site. The site is quite in depth and video explanation could be crucial. The main argument seems to be that people might not have the flash player and in turn not be able to view the video. On the other hand the Adobe site says that market penetration on flash player is over 99%!? Is flash video a usability issue?

One of the largest clients Headscape works with is trying to reach an elderly audience and so I have put some thought into this issue already. Unfortunately as with all of life, it is not a straight yes or no answer.

I see no reason why you cannot use video on your site. Although I do not believe Adobe when they claim flash has 99% penetration, I do believe the vast majority of your audience will have it installed. In my experience those who do not have flash are those behind a corporate firewall.

Although you can expect the vast majority to have flash I don’t believe you can design solely for it. The elderly develop visual, physical and cognitive c
onditions that can make it hard to interact with flash in some circumstances. Although a well designed application can minimise these problems, it will still affect a significant number of users.

I am afraid that although you can use flash, you will have to also provide an alternative. This could either be in the form of a transcript or captions (depending on the nature of the video), but additional work is required.

Most influential books

Teifion asks: What are the two most influential books you have read. Not just for web design but work and life in general.

I think this is possibly the hardest question I have ever had to answer. Choosing just two books has been horribly difficult. In an attempt to cheat slightly I have changed the rules to reflect BBC Radio 4s Desert Island Discs. This means I get the Bible and the complete works of Shakespeare for free! My choices are therefore…

  • Getting things done by David Allen – I know I have spoken endlessly about this book before but that is because it has had such a profound impact on me. It is an easy book to dismiss with statements like "I don’t need to read it because I am already organised" or "it just tells you to write lists". In fact it is about a lot more than that. Getting things done has made me radically rethink my life and what I spend my time doing. It has made me question my priorities and change what I spend my life doing. Yes, I do write a lot of lists now and yes I am more organised but that is not what I got from this book. It taught me to take control of my life and decide what I want to achieve.
  • Designing with Web Standards by Jeffrey Zeldman – I bought this book entirely by accident and yet it set my entire career in a new direction. Before reading this book I was feeling uninspired and stagnant in my career. I was bored with web design and felt that I had gone as far as I could. Reading this completely re-inspired me and introduced me to the web standards community. Without this book I doubt I would still be doing web design and certainly wouldn’t be doing this podcast or speaking around the world. Thanks Jeffrey!

122. Screencasting

In this weeks show we have Ian Lloyd discussing Sitepoints HTML reference and we take a look at creating screencasts.

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News and events

Typography everywhere

This week has seen a plethora of posts about typography. There is an article about changes being made to typography in Firefox 3, a post dedicated to working with paragraphs and some future developments in CSS 3 fonts. Combined with the growing support for embeddable fonts, it would appear that web typography has a rosy future.

Although all of these posts are interesting, I feel we are not making use of the typographic tools we have already. I have learnt a huge amount by reading what people like Richard Rutter and Jon Hicks have to say on the subject. For example how many of you…

  • Ever change the default kerning
  • Really get specific in your cascade of fonts
  • Consider vertical alignment
  • Think about the relative sizing of our various typographic elements

The list could go on.

Many web designers choose to ignore web typography because it is so restricted. However, this will soon change. We need to learn to walk with the basic tools currently available before we run with what is to come.

Accessibility cheat sheet

Our next story follows on nicely from last week’s feature in which we addressed accessibility quick fixes.

Aaron Baker has written an accessibility checklist aimed at designers and developers who know little about web accessibility. The idea is that by simply referring to the list during development they will be able to avoid the major accessibility issues.

Aaron is the first to admit this isn’t an ideal solution. He also accepts the checklist fails to cover everything. However, in my opinion he has done a damn good job at making the accessibility guidelines… accessible!

What I like most is that he also provides a PDF version that prints out as a single page. Instead of having to wade through pages of W3C guidelines you can print out a single page and pin it to the wall. Ideal for those starting down the road of accessibility.

Does this mean we can ignore WCAG? Absolutely not. However, this is certainly an easier starting point for those who are intimidated by the subject of web accessibility.

Advice on wireframes

We are having an interesting discussion within Headscape at the moment. Where does the job of an information architect (IA) end and that of a designer begin? When it comes to wireframing in particular, the line is blurred. A wireframe is often produced by the IA but can strongly define the layout and design. This reduces the designer to skinning a site, which is a real waste of their skills.

I was therefore excited to read the first in what will be a series of posts on wireframing. The author identifies exactly the problem we have been struggling with and talks about page description documents. These documents differ from traditional wireframes because they do not endeavour to establish a layout. Instead this is left to the designer. A page description document focuses on identifying and prioritising content. It is then down to the designer to represent this on the site.

It is an interesting approach and one that I think has a lot of merit. However, I am equally excited to see the other posts in this series, where the author promises to show us example wireframes and provide more details on his approach.

Top five tips for new web designers

The final news story of today is an unusual choice as it comes from our own forum. Our forum is always full of great threads, but one in particular caught my eye this week because it covered the most common question I get asked; ‘what advice do you have for a new web designer?’.

It is not a long thread (yet!) and so is easy enough to follow. However, each poster has provided some excellent advice in the form of their top 5 tips.

The tips include…

  • Advice on business
  • Techniques for improving your skills
  • Areas to focus on
  • Books and sites to read
  • What to learn first
  • How to increase your profile

Without exception they are all gold dust and if you are new to design then definitely give them a read.

Equally if you have been a web designer for a few years take a moment to post your own contribution. I think you will probably learn something at the same time.

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Feature: Creating Screencasts

Video is becoming an intrinsic part of the web and not just dumb ass videos on YouTube. Video can be used to show off products and provide online presentations. But how do you create a high quality screencast on a budget? We look at this issue in this weeks feature.

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Interview: Ian Lloyd on Sitepoint HTML Reference

Paul: OK. So joining me today is Ian Lloyd. Hello Ian.

Ian: Hello Paul!

Paul: Have we had you on Boagworld before or is it just .Net?

Ian: Erm… Actually never in real life person. I did the video thing for you before, the screencast.

Paul: Yeah. That’s it. I knew there was something.

Ian: I’ve heard my dulcet tones before.

Paul: Yeah but not on a live, real, happening interview type basis.

Ian: Is this happening? What as in cool, hip and happening? Wow.

Paul: This is happening right now! So there we go. That’s exciting. So the reason I have Ian on the show today is that he had just undertaken and completed a mammoth project no less, in the form of a HTML reference guide that is now available via SitePoint. Now we’ve talked before on the show about the CSS reference guide but the HTML one is a new project that is beta at the moment. Why have you showed a beta tag on it? Come on, put your money where your mouth is. Commit to a real live version!

Ian:Well that’s not really my shout in fairness but I think the reason they do it is that with all the will of the world and all the technical editing that goes on and all the rest of it, invariably there’s going to be things that will crop up.

Paul: I was always under the impression that you were infallible Ian.

Ian:Well I would to keep that myth going but it’s obviously completely untrue. But no, I think it’s sensible. From what I can gather they did this with the CSS reference and they told me that they did get some good feedback as a result of doing this. So it gives them an opportunity to capture anything that has so far evaded various editing stages. There are little things that you can easily, easily miss. So it makes sense. Put it in front of a whole bunch of pedants and you will find that things will be revealed that you weren’t aware of.

Paul:Yes certainly. So tell us a little bit about how the project came about. How did you end up working on this from SitePoint and how you get involved?

Ian:Right… Well it’s actually quite a long story that I’ll try and shorten down. Basically I’ve got a bit of history with SitePoint. It goes back to probably 2001/2002, something like that where I was writing articles for them. I had written a few and they had been scored quite highly. At the end of 2003, I took a year out of work.

Paul: Ah I didn’t know… Yes I did know that.

Ian:While I was travelling around the world I made it my business to try and call in on people that I knew from the web. You know, you’ve part of the world so I’ll pop in and say hello. That’s what I did with the SitePoint guys. I was in Melbourne for a while so I thought I’d pop in and say hello. So we did lunch and I was having a chat with one of the guys there who was saying “Oh, have you ever thought of writing an accessibility book?” and I was like “Oh, I don’t know. I don’t know if I’ve got a book in me. It seems like a lot of work.” But not long after that I was asked if I’d like to do some tech editing and I thought “Yeah OK, I’ll do that” and I actually did it while I was still travelling around Australia in the van. So that was actually quite easy to do, wasn’t too bad at all. And then what happened is that when I got back to the UK I was asked “Do you want to write a book?” and this is the beginners book you have reviewed in the past on the show. So it’s kind of been an escalation from there really. So there was that book and I did a couple of bits and pieces for APress and then not so long ago I got the call back from SitePoint saying “Do you want to do this HTML reference?”. At the time I thought “I don’t know. I’m not sure. Does the world need another HTML reference?”. But I kind of thought that when I did the first book, and that’s done pretty well and I’ve had some really good feedback, so I though “Well, let’s think about this. Maybe it’s worth doing”. In my mind I convinced myself that this wouldn’t be a difficult thing to write…

Paul: *Laughs knowingly*

Ian:See you think you know HTML. You think you know it because you use it everyday and I though “Well how difficult can it be?” compared to say the Javascript reference they were writing. There’s a million and one ways you can approach something with Javascript where as with HTML there’s a finite number of elements or tags, whichever you prefer to use, that you can use in any given scenario so you think it’s pretty straight forward isn’t it. That’s what I thought anyway and I was also thinking in terms of browser compatibility the bigger problems come from the CSS you put over the top. That’s where you get all the quirks happening. So I thought to my mind, “Yeah this isn’t going to be too difficult a job”. But I think I underestimated it.

Paul:Is that not always the way when it comes to any kind of project like this that it always ends up being loads bigger than you thought it was going to be.

Ian:I think it actually surprised me how much more work there was involved. I don’t know if you did that little test a little while ago that was one of those things everyone was sending around, how many HTML elements can you do in 2 minutes or something. Everyone was having a go at it. You think you know quite a lot but then you realise there’s so many more you didn’t know and there was so many that I vaguely remember and but probably would never use. That was the funny thing, writing about these elements where I think “Well, that’s that one done. Never going to use and nobody’s every going to read it either but it’s got to be covered.

Paul:So with the CSS reference guide that they produced they have now turned it into a book. Are they intending to do the same with this? Is that the plan?

Ian:Absolutely. And that was the other strange thing I thought “This is kind of a strange business model. They are going to put it on-line for free but also gonna do a book. Will people actually buy a book?” But I’m sure they don’t do these things without doing the research first. I’m pretty sure they’ve got a good idea on what they’re doing with this. I never went into it thinking I’m going to make millions out of this because it’s never going to happen. Anyone who’s written a book, yourself included…

Paul:I’m still witting so I’m still in that naive state of thinking “Yeah, it’s going to sell hundreds of thousands of copies and millions of copies and I’m going to be rich”. So don’t shatter it.

Ian: Sorry Paul.

Paul: Just say how much money I’m going to make.

Ian: Oh yeah, you’re going to be rolling on a bed of money. You’re not going to know what to do with the stuff.

Paul: Excellent. Wonderful. Great. I’m looking forward to that. *laughs* So basically it’s gonna turn into a book before too long.

Ian: Ah yes.

Paul:You mention that there were some things in there that you thought “I’ve written this but I’m never going to use this and probably no one else is as well”. I noticed there were a couple of sections in there dedicated to depreciated HTML tags and stuff that people actually shouldn’t use. That’s a bit of an unusual decision isn’t it – to put in stuff people that people actually shouldn’t be using. Why take that route?

Ian:Well the thing is because it’s a reference you have to include everything. So everything that is in the W3C approved recommendation, everything in there is included. Even if it’s as much use as a chocolate teapot it has to go in there. And that includes the deprecated tags but there’s also things that are included such as blink or bgsound or marquee that were never actually defined in any standard but because they have almost universal support, not all of them have the same level of support, but basically there’s a lot of elements out there that were never defined in the standard but are well supported. So the decision is this has to go in there, we can’t deny it’s existence. It may not be something that anyone would want to use but as it’s a reference book we should include it. There were some that we didn’t include that I can’t remember off the top of my head what they would be. Things that were perhaps defined in Netscape 4 and just are not supported in anything and given that Netscape 4 is dead and gone a long time ago, there were some things that didn’t make it in. But the reason for having a second index that said “Here are some elements that you shouldn’t use or should avoid or these are deprecated ones” was really a case of saying that we’ve got this index of all these things and I don’t want anyone to think that because it’s in the index that it’s necessarily approved. So I wanted to kind of pull them out and say “It’s in the reference but actually we don’t really you to use those.”

Paul:Which are the worse culprits? Which are the ones you think that people are using a lot and they really, really shouldn’t be? Your chance now to lecture people and preach to them about their bad HTML.

Ian:Well strangely enough I don’t actually see a lot of them used now. I think probably the most common is people using the bold and italics, the <b> and the <i> tags, when really they should be using strong and em. Then again the b and i tags do have their place but they are usually misused. Thankfully the kind if things that I wouldn’t want people to use, you don’t tend to see much nowadays anyway like the blink, marquee or bgsound that was always a pet hate of mine. You’d visit a site and then suddenly you’d get some Indonesian Gamelan music blaring through that was set in a bgsound. I was kind of thinking it’s good that this is gone but if you go to any page on MySpace and they’re replaced it with something that has got sound in Flash. So yeah, that may have gone but they have replaced it with something equally annoying.

Paul:Now there’s a little question there. You say that bold and italic have got that place. How is it supposed to be used? Educate me as to the proper use of those two.

Ian:Well if you what you are actually marking up something that describes something typographical. So if you are putting the b tag around something because you are describing it as bold. So it’s that kind of context. I use in the examples on the reference it’s like I’m describing a sign of something like that. So there are reasons when you use it but generally speaking when people are using it is when you want emphasis or strong emphasis. In most cases what I would end up using would be strong and em because that is what I’m normally trying to do, emphasis.

Paul:What other kind of bad practice have you been seeing? What are the things, not just with specific tags but general bad practice, that are your pet peeves when it comes to HTML? What things are people doing a lot that just piss you off?

Ian:Like I said earlier, because of the kind of sites that I tend to look at I don’t actually stumble across too many coding sins because that’s kind of the circles I’m in I suppose. The funniest thing is when you see your own mark-up from years ago and I’ve just had to do this for something at work where I’ve taken on a reworking of something written 10 years ago and I’m like “Oh my God. This is awful”. It had been duplicated 5 times instead of one file with the logic inside that one file. So it was like “Hang on. I have to do this five times over?”. But it was nice to go back and see something that was old and table layout and all the rest of it and give it a good clean up in the process. So yeah, it’s funny when you look at your own mark-up and think “I’ve moved on”.

Paul:Even when you just look at what you learned from when you started doing standards to when you’re doing it now. I look back on the early standards work I did and it’s all div-tastic. There’s just divs everywhere.

Ian: Oh yeah. But there’s no meaning to the document as such.

Paul: Yeah. No meaning whatsoever. It used CSS so it must be alright *laughs* Which obviously doesn’t quite work does it in reality but there you go.

Ian:I guess the kind of thing that I really see a lot is just general sloppiness. People not closing tags when they’ve said they are using XHTML or unsymmetrical opening and closing. Those kind of things. Probably the first thing is missing alt attributes for images which is such an easy thing to put right but I see it so often. I guess probably the worse offences come from the kind of people who probably have never looked at a reference and may never look at a reference so I don’t know that this would solve the problems. And by that what I mean is people who would never actually get their hands dirty in the code. They’ll be using things like Frontpage, Word. You know – save as HTML in Word. You just want to beat them over the head with a large reference book. I don’t know if those kind of people are beyond hope. Maybe we we’ll be there at one point who knows. Maybe they are not beyond saving.

Paul: Nobody is beyond hope.

Ian:Funnily enough, I was saying about the Frontpage thing. It’s quite shocking I was looking at the program for a local college evening course and out of curiosity I flicked through to the computing section to see if they were doing any web design courses and
yay, there were. How To Build A Website and it was a seven week course, how to build a website using Frontpage. And it was like head slap, what are they doing?

Paul: Ah. That’s amazing that people are still doing that.

Ian: Shocking. So yeah. It’s not going to go away in the short term still.

Paul:When you were going through this reference, putting it together, was there a tag that you came across that you thought “Why don’t I use this more often? That’s an underused tag.” For example, I’ve just suddenly started using definition lists more.

Ian: Paul, you’ve taken the words right out of my mouth. That’s exactly what I was going to say.

Paul: There you go then.

Ian:That’s exactly one of those things that I don’t tend to use an awful lot myself but there are certainly uses for it. When we did this quiz thing that we were talking about earlier, I did with some people at first. So few of them had actually heard of definition lists. It was like “What is this markup of which you speak? What is this dl? What is this dd?” They had never heard of it and it surprises me but, I don’t know, maybe it shouldn’t be a surprise. You see list items used absolutely everywhere but it seems to be a bit of mystery to people. So that would be one that people could use more often and I’d certainly like to see people use them more often.

Paul:Umm. I’ve found it really useful. It’s surprisingly how many of the things, for example a news story where you have a title and then the description underneath the news story. There’s loads of examples like that where there are these paired matchings that suit a definition list so well. It’s a cool tag, if a HTML tag is capable of being cool which is probably doubtful.

Ian:There are some others as well which I would certainly like to see people use more often and they’re not ones that I don’t use, I use them all the time. Things like the accessibility specific type ones like for forms: label, fieldset and legend. I’d like to see them used more often. To some people this is something that they still don’t get. Of course in general, using the proper semantic markup. As you’ve already mentioned sites that are div-tastic. Stick a couple of headings in there and some unordered lists and already you’re starting to give your document more structure.

Paul:So talking about semantics and all that stuff, I noticed that you have a section dedicated to Microformats. Microformats aren’t really part of the W3C specification so why did you decide to include them?

Ian:Because it’s really cool. Yeah, it’s really cool stuff Paul. No, the reason really is because in the process of drawing up the table of contents, looking at all the elements we needed to cover, it became clear that there are certain things that HTML can’t do. Obviously this is not a revelation otherwise Microformats wouldn’t have come about anyway. But it felt right to put it in because essentially although Microformats are still developing they do go through a rigid process of being documented, discuss, ratified and all the kind of thing. So while it isn’t W3C recommendation it feels like it’s controlled. Also it doesn’t really do any harm. You can add this in over the top of HTML. You’re still using plain old HTML but adding that extra richness in without necessarily doing any harm. So it felt like something safe to put in. I guess the only problem with putting something like this in, at least for the printed version of the book, is that as they are developing it can get out of date. At least with the on-line version as things get added and they are adopted, that can easily be added in. It felt like a useful thing to do.

Paul:And it’s good to give Microformats higher profile because I think there are still a lot of people that are unaware of them. So it’s good.

Ian:I was gonna say it is by no means a complete Microformats reference. It really is still a fairly entry level introduction. I mean there are books out there specifically for Microformats. If someone really wants to learn more they’d do better to pick up a book or go to Microformats.org to learn more. Hopefully it would give some exposure to it that perhaps wouldn’t otherwise. And the other good thing about it is because the reference on SitePoint is very, very searchable hopefully by the time that Google’s indexed it you will find people that stumble across that wouldn’t have done otherwise and just from doing a search from inside the site itself. There’s a chance that people might learn about Microformats when they might not have otherwise of done. But we’ll see.

Paul:Bearing in mind that a lot of people listening to this podcast are web designers and you know, they are sitting there going “Well I know HTML”, like we were saying at the beginning that you have this perception that is something you know back to front. So just to finish up with is there a kind of one area that you really want to challenge people over or one piece of good practice that you’d like to push people on where they’re not as hot as they should be.

Ian:Hmmm… That’s a tricky one. I’m obviously aware that the audience of the podcast know a fair amount already. I guess you do have some people that are relative beginners so I’m not entirely sure the advice is appropriate for the audience. But the kind of advice that I would always give is that, and maybe I’m teaching people to suck eggs here, but really it’s so much more useful if you can learn from the ground up. You know, learn the code using really simple tools. I use Dreamweaver a lot, an awful lot, but that’s because I know how Dreamweaver is going to handle the markup. I know if there any little forbals, what it’s gonna do. So it’s very quick for me to use that without causing any real damage. But I wouldn’t really recommend that to a beginner. I’d say learn the basics. Walk before you run. Obviously things like I mentioned earlier – Word and Frontpage. Never, ever dream of using anything like that because they just do an awful, shocking job of it. In essence, HTML is not difficult to get to grips with. What I tend to find is a problem is what you then layer over the top of it. It’s the browser incompatibilities with CSS and obviously with Javascript it can be as simple or as complex as you like. HTML is not massively difficult to learn but it’s still useful to learn from the ground u
p and not let a tool do it for you. I think that’ll be my advice.

Paul:On one hand it’s not difficult to learn but on the other hand I think it’s quite difficult to master, if that makes sense. It takes quite a long time…

Ian:You’re talking about the pedantic kind of… When you start to argue about the fine details about which element is appropriate for this usage and you can get into some debates over some things, yeah.

Paul:I liked the way you referred to it as pedantic. Do you think we’ve gone a little bit overboard with our obsession with HTML and marking up everything correctly?

Ian:I don’t know. I think it’s a good thing that people discuss and try and squeeze the most out of it. But there are some grey areas and you do sometimes think it is a bit limited, hence things like Microformats adding the richness on top of it. But I don’t know. It’s usually good natured, put it that way.

Paul:Oh OK. I thought I was going to get you to say something really controversial that would get you flamed but I didn’t quite manage to…

Ian: What luck “HTML SUCKS!”?

Paul: Yeah like “Just use Frontpage. It’ll be fine man.”

Ian: Yeah something like that.

Paul:OK. Thank you so much for coming on the show and where can people check this out if they want to try out this reference for themselves?

Ian: The HTML reference is at http://reference.sitepoint.com/html and if you want the CSS reference, replace /HTML with /CSS. And I understand that the Javascript reference written by James Edwards aka BrotherCake is still ongoing. So at some part there will be a third part to this reference. So we’ll have all three layers.

Paul:And I have to say I’ve been impressed with what I’ve seen so far. I’ve actually been using the HTML reference believe it or not. In fact I used it yesterday to check something. I can highly recommend it. Much better than that crappy old W3Schools so you can ignore that from now on and use that instead. OK, thanks very much Ian. That was really good and I look forward to seeing you soon.

Ian: OK. Thank you very much Paul.

Thanks to Lee Theobald for transcribing this interview.

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Listeners feedback:

Can you trust developers?

JW writes: I have been on the buying side of both fixed and hourly projects with lackluster results lately. The process can be quite frustrating for me with some of the following bubbling to the top:

  • Inaccurate estimates both in cost and time
  • A lack of commitment to carry out all agreed items within a scope when it takes longer to accomplish than originally planned.
  • The need to ask for more money when the scope doesn’t change.

Which leaves me asking “How much is the developers “word” worth?”

JW’s email goes on to talk about the differences between fixed price and time and material work. I believe that this is where the heart of the problem lies.

I know many within the web design industry will disagree with me but I advise in my upcoming book to only work with developers willing to agree to a fix price contract.

There are always exceptions, such as when you have found a developer you know and trust. In such circumstances I suggest the complete opposite. However, generally speaking I don’t believe it should be the client who takes the risk for projects overrunning. Obviously, if the scope is changed by the client then additional work should be priced and agreed (once again on a fixed price contract).

Make sure the scope is clearly defined up front even if it delays the project starting. The tendency is to jump right into development work as soon as possible, especially when deadlines are tight. However, this could cause problems later.

Unfortunately, occasionally you will encounter a developer who agrees to fixed price project only to move the goal posts part way through the project. By this stage it is difficult to walk away. How then do you avoid ending up with this kind of developer?

There are two approaches that work well. First, before engaging a new developer ask to speak with a selection of their existing clients. If possible, contact clients independently of the developer. That way you won’t just get fed a tame client who is bound to say nice things.

Second, for larger projects consider separating off some of the initial work into a smaller self contained project. That way you can ‘try the agency out’ before committing to a larger project with a greater degree of risk.

In answer to the original question, I am sad to say you cannot trust a developers word. You have to put safe guards in place and mitigate the risk.

The life cycle of a website

Richard asks: What is the life cycle of the websites we develop as web designers? Do you see it as a short term year / year and a half, or a longer term two / three years? What kind of time period should we expect to wait before being contacted by a client about a potential redesign?

I would like to challenge two presumptions you make in your question. First, you are presuming sites should be redesigned periodically. Second, you suggest that the client has to come to you. In my opinion, neither are ideal scenarios.

I have written before about how, ideally websites should evolve rather than going through a continual cycle of redesign. I do however accept that this decision lies with the client and not yourself. Nevertheless I would encourage you to work hard at persuading the client of the benefits this approach brings. This serves both your interests as a web designer and those of your client. Throwing out all previous work on a site every couple of years is lunacy and totally unnecessary.

I also have to say that you are doing your clients a disservice by simply waiting for them to contact you. It is your role to continually suggest ideas on how their site could be improved based on emerging innovations.

We offer our clients the opportunity to regularly meet with us (free of charge) to discuss their site and where they should go next. This encourages them to think in terms of evolving their sites. It also ensures the sites do not stagnate and die.

Not that this approach is completely altruistic. By speaking with our
clients regularly we ensure they don’t forget us and increase the likelihood of repeat business.

Do we always take this approach? No. Some clients don’t want us continually pestering them. Some simply cannot afford to move their site forward. In this case we take a more passive role, encouraging them to read this blog or just ‘keep in touch’. However, this is the exception not the rule.

So to answer the original question; I would argue that the life cycle of a website should ideally be indefinite, as it evolves and changes overtime. This happens through a partnership between agency and client.

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Creating screencasts

Video is becoming an intrinsic part of the web and not just dumb ass videos on YouTube. Video can be used to show off products and provide online presentations. But how do you create a high quality screencast on a budget?

I seem to be creating a lot of screencasts lately. Whether it is recording a keynote presentation or demonstrating some web work, it is a useful way of communicating information.

Here are a few tips that I have picked up along the way.

Add talking head video

Most screencasts are either a powerpoint style presentation or video of your desktop. However, if you want more impact and to better engage with your users, add yourself talking to camera. This really grabs attention.

Image of a presentation I recorded using myself speaking to camera

Have a clean background

If you are recording yourself in-front of a busy background it looks unprofessional. Think carefully about what is behind you. If in doubt record against a plain wall. Also, remove all unnecessary icons from your desktop and make sure your wallpaper is simple and appropriate.

If it’s important, script it

If you are demonstrating an idea to a work colleague then by all means record it spontaneously. However, if it is something more important, write a script that you read. It is surprisingly hard to record live to camera and a script helps a lot.

Try an online teleprompter to prevent your eyes continually flicking down to read your script. I have the following setup to ensure my eye line is as close to the camera as possible.

Photograph of recording setup

Use decent equipment

Do not rely on your laptops inbuilt mic and webcam. The quality will suffer. Instead, I plug in my camcorder via firewire and record from that. Audio I capture through a Samson C01U mic.

Check out screenflow

By far the best screen recorder I have found is Screenflow for the mac. It is amazingly easy to use and can capture full screen video. If you are a Windows user then take a look at Camtasia. Unfortunately it is considerably more expensive and not as good but it is the best I have found for Windows.

A Screenshot of Screenflow

Normal presentation techniques apply

As with any presentation it is important to be enthusiastic, clear spoken and engaging. Avoid becoming monotone as you speak and make sure you don’t sound as if you are reading.

Choose your player wisely

Think about how you are going to add the video to your website. Not all online video services are equal. Personally I like Vimeo. It places few limitations on file size or length. That said, all of these services compress the hell out of your video. If the quality is poor I suggest hosting the file yourself and using the JW FLV Media Player. Despite the name can play a variety of video formats.

That is what I have learnt so far. Do you have any additional tips you could share? I would love to hear your thoughts.