Web Design News 08/06/10

This week: A psychologist’s view of web design, a gaggle of usability testing posts, the need for speed and inspiration kills.

A psychologist’s view of web design

As you will have gathered from last week’s show and our interview with Stephen Anderson, there is a lot of excitement about the impact of psychology on web design at the moment.

Human Brain

This week alone we have 3 great posts on the subject…

The Psychologists view of UX design is an informative rundown of how the human mind influences our behaviour on the web. Topics include…

  • People don’t like to work or think more than they have to.
  • Human memory is complicated.
  • People create mental models.
  • People crave information.
  • Most mental processing occurs unconsciously.

There is a similar article about the psychology of web design on the Web Designers Depot. This post covers topics such as…

  • Building trust.
  • Familiarity and pattern recognition.
  • Colour psychology.
  • Focus.
  • Reading patterns.

Finally there is a brilliant video on emotional design featuring Aral Balkan’s talk at Future of Web Design. According to twitter this was the highlight of the conference and is definitely worth checking out.

Whether you are a web designer or website owner it would appear that psychology has a lot to teach us and we need to start paying attention.

Inspiration kills

Talking of FOWD, one of the things I said in my presentation was how we spend far too much time looking at inspiration galleries.

Interesting the same issue has resurfaced this week in a post entitled ‘Inspiration Kills.’

My argument against inspiration galleries was that they are sinkhole for your time. That the time spent paging through endless ‘cool’ designs would be better spent learning something new.

Inspiration Gallery

The ‘Inspiration Kills’ post takes a different tact arguing that inspiration galleries replace creativity with other people’s work…

I think though that there is a darker side to inspiration galleries. This darker side is the thing that sucks up your imagination and fills the gaps with other people’s work.

However great other people’s designs are, by following their lead you surrender your opportunity to innovate and create original work.

For me the author sums up the best approach beautifully when he writes…

If you do go out to seek inspiration, don’t look for it in the usual places, the countless galleries and showcases displaying work of your fellow designers. Going this route will ensure your originality gets killed. Look for it elsewhere, in nature and in designs unrelated to your subject.

As I have said before, I am increasingly turning to subjects areas like physiology, marketing or business for inspiration. Not all design inspiration has to be visual and it certainly doesn’t have to be web based.

A gaggle of usability testing posts

First we had a plethora of physiology posts, now we have a gaggle of usability articles.

This week I have found 3 posts on usability testing that I just can’t help but mention.

The first is A List Apart article on quick and dirty remote user testing.

The idea of remote user testing has become increasingly popular thanks partly to advocates like Steve Krug who spoke about it recently on this show.

Remote testing is a viable alternative to conventional testing and although it is not as effective as face to face, it is cheaper and easier. If you run a website and have previous considered user testing too time consuming or expensive then read this article.

Talking of Steve Krug, he has released a video demonstrating just how easy it is to run a usability test session. If you feel you need an expert to run test sessions and that is stopping you from testing then watch this video. I challenge you to find something in here you couldn’t do yourself.

The final post is from UXBooth and focuses on encouraging negative feedback during user testing.

User struggling to be honest in a test session

Konstantin Chagin, Shutterstock

It can be surprisingly hard to get users to be honest about their experiences when testing. They fear offending you or looking stupid so they are often guarded about being negative. Its therefore great to see an article tackling how best to encourage people to be honest.

The need for speed

Our final news story for the day is another post by Gerry McGovern. This week, Gerry is talking about the “Need for Speed“.

The post focuses on users obsession with speed. He sums it up best at the end when he writes…

Time is the most valuable resource, and it will only become more and more precious. Those who relentlessly focus on saving the customer time will have a truly future-proof strategy. Those who waste their customers’ time with disruptive marketing and advertising, confusing menus and links and smilely people images will ultimately end up as road kill on the information superhighway.

Setting aside his reference to the information superhighway (really Gerry? Who uses that term anymore?), he makes a good point.

It is easy to build websites that are too slow and insist on communicating information the user just doesn’t care about.

Gerry quotes Google…

“We may be the only people in the world who can say our goal is to have people leave our homepage as quickly as possible.”

He then goes on to write…

It’s counterintuitive, isn’t it? Get them off your website as quickly as possible having done what they came to your website to do. It’s truly the opposite philosophy to sticky websites or sticky marketing.

Although I disagree with his definition of sticky websites (for me it is a site that users return to rather than stay on a long time), I do agree that we should be helping users complete their tasks as quickly as possible.

Google’s decision to factor in speed into its search algorithm is not down to an illogical obsession on their part. They know users want to complete tasks as quickly as possible and Google want to help them.

5 ways to give your site a speed boost in less than 30 minutes.

In the age of broadband it is to think download speed does not matter. However, nothing could be further from the truth. I share 5 ways to add some zip to your site.

In this age of broadband, users are unlikely to leave your site for being too slow. However, if you want to create a feeling of satisfaction and a pleasant user experience you need to keep download times to a minimum.

In a recent interview usability expert Jacob Nielsen wrote:

One of the main guidelines is to show the next state (e.g., the next page) with one second of the user’s action (e.g., click) in order for users to experience the feeling of a freely-flowing interaction, as opposed to a sensation of delays.

The problem is that speed optimisation can often sound intimidating. Very clever people with very large beards throw around phrases like gzip, compression and caching. However, it doesn’t need to be complicated.

I have just tweaked Boagworld to make it slightly more responsive (yes I know it is not perfect) and I needed little technical knowledge and it took less than 30 minutes. Here is how:

1. Install YSlow for Firebug

Firebug is a Firefox plugin that is essential for any web designer. YSlow is a plugin to this plugin (confusing I know!) that allows you to carry out all kinds of speed tests on your site.

Screen capture of YSlow

YSlow will grade the performance of your site, provide advice on how to improve things and even suggest some tools which might help.

2. If you are using WordPress install Super Cache

If like me you use WordPress as your content management system then be sure to install the Super Cache plugin.

This plugin generates static html files from your dynamic WordPress blog. After the first visitor views a page on your blog, an HTML copy is created and served to all future visitors. This means that the server does not have to continually recreate pages. This will significantly speed up your site especially when you are receiving a lot of simultaneous users.

3. Compress your images

Images are a significant proportion of most webpages download. However, Photoshop does not always do a very good job at compressing images. Sure, there are other tools out there but most of us do not have the time or inclination to use them.

In addition, if we are trying to speed up an existing site we are unlikely to download and recompress an entire website worth of images.

Fortunately, Smushit comes to the rescue with an online image compressor. Best of all it integrates with YSlow to find all the images on a particular webpage and provide a report of the savings it could make.

Yahoo! Smush.it

Once it has run, all you have to do is download the recompressed images and upload them to your webserver. It even saves the directory structure!

4. Compress your Javascript

Increasingly websites are using more and more Javascript. These files can become very large, especially when using Javascript libraries and plugins. Fortunately it is possible to significantly reduce javascript files by removing formatting and comments.

There are a number of tools that will do this for you:

  • YSlow, which has this functionality built in.
  • Minifyme, which is an AIR application that runs locally.
  • Online minimizers, which allow you to copy and paste Javascript.
  • A number of coding applications that also have this functionality built in.

Whatever approach you take, make sure you keep an uncompressed version of the file because it is very hard to read and edit minimized Javascript.

5. Compress your CSS

Finally, as well as compressing your Javascript you can also do the same with CSS. Minifyme not only compresses Javascript, but also does then same for CSS. However, I tend to use CSS Compressor because it provides me with more control over the level of compression.

These CSS compressors remove spaces, line breaks and comments in order to make the file as small as possible.

As with Javascript remember to keep an uncompressed version. That, or reduced the level to which you compress the files.

What else?

What I like about the approaches above is that they require no server side configuration or technical knowledge. They are fast, powerful and easy. There is no reason not to follow this advice.

However, there is a lot more that can be done. Perhaps you would be willing to share some of your speed optimisation tricks in the comments below.

10 criteria for selecting a CMS

Choosing a content management system can be tricky. Without a clearly defined set of requirements you will be seduced by fancy functionality that you will never use. What then should you look for in a CMS?

I have written about content management systems before. I have highlighted the hidden costs of a CMS, explained the differentiators behind the feature list and even provided advice for CMS users. However, I have never asked what features you should be looking for in a content management systems. That is what I want to address here.

Illustration of a sales man selling a CMS the client does not need.

When I left home for University my mother taught me a valuable lesson. If you want to save money, never go grocery shopping when you are hungry and always write a list. If you don’t you will be tempted to buy things you do not need.

The same principle is true when it comes to selecting a content management system. Without a clearly defined set of requirements you will be seduced by fancy functionality that you will never use. Before you know it you will be buying an enterprise level system for tens of thousands of dollars when a free blogging tool would have done.

How then do you establish your list of requirements? Although your circumstances will vary there are ten areas that are particularly important.

1. Core functionality

When most people think of content management, they are thinking of the creation, deletion, editing and organizing of pages. They assume all content management systems do this and so take the functionality for granted. However that is not necessarily the case. There is also no guarantee that it is done in an intuitive fashion.

Not all blogging platforms for example allow the owner to manage and organize pages into a tree hierarchy. Instead the individual ‘posts’ are automatically organized by criteria such as date or category. In some situations this is perfectly adequate. In fact this limitation in functionality keeps the interface simple and easy to understand. However, in other circumstances the absence of this functionality can be frustrating.

Blogger Homepage

Consider carefully the basic functionality you need. Even if you do not require the ability to structure and organize pages now, you may in the future. Be wary of any system that does not allow you to complete these core activities.

Also ask yourself how easy it is to complete these tasks. There are literally thousands of content management systems on the market, the majority of which offer the core functionality. However they vary hugely in usability. Alway look to test a system for usability before making a purchase.

The editor is one core feature worth particular attention.

2. The editor

The majority of content management systems have a WYSIWYG editor. Strangely this editor is often ill considered, despite the fact that it is the most used feature within the system.

The editor is the interface through which content is added and amended. Traditionally, it has also allowed the content provider to apply basic formatting such as the selection of fonts and colour. However more recently there has been a move away from this type of editor to something that reflects the principles of best practice.

The danger of traditional WYSIWYG editors is two fold. First, they give the content provider too much design control. They are able to customize the appearance of a page to such an extent that it could undermine the consistence of design and branding. Second, in order to achieve this level of design control the cms mixes design and content.

The new generation of editors take a different approach. The content provider uses the editor to markup headings, lists, links and other elements without dictating how they should appear.

Wordpress WYSIWYG

Ensure your list of requirements include an editor that uses this approach and does not give content providers control over appearance. At the very least look for content management systems that allow the editor to be replaced with a more appropriate solution.

The editor should also be able to handle external assets including images and downloads. That brings us on to the management of these assets.

3. Managing assets

Managing images and files are badly handled by some cms packages. Issues of accessibility and ease of use can cause frustration with badly designed systems. Images in particular can cause problems. Ensure that the content management system you select forces content provider to add alt attributes to imagery. You may also want a cms that provides basic image editing tools such as crop, resize and rotate. However, finding such a cms can be a challenge.

Also consider how the content management system deals with uploading and attaching PDFs, Word documents and other similar files. How are they then displayed to users? What descriptions can be attached to the files and is the search capable of indexing them.

4. Search

Search is an important aspect of any site. Approximately half of users will start with search when looking for content. However, often the search functionality available in content management systems is inadequate.

Here are a few things to look for when assessing search functionality:

  • Freshness – How often does the search engine index your site? This is especially important if your site changes regularly.
  • Completeness – Does it index the entire content of each page? What about attached files such as PDFs, Word documents, Excel and Powerpoint?
  • Speed – Some search engines can take an age to return results. This is especially common on large sites.
  • Scope – Can you limit the scope of search to a particular section of the site or refine search results once returned?
  • Ranking – How does the search engine determine the ranking of results? Can this be customized either by the website owner or by the user?
  • Customization – Can you control how results are returned and customize the design?

The issue of customization is one that goes far beyond search.

5. Customization

I have been unfortunate enough to work with content management systems that are completely inflexible in their presentation.

Illustration demonstrating the inflexibility of some CMS

The presentation of your content should not be dictated by technology. It is simply not necessary now that we have techniques for separating design and content. Unfortunately like web designers, many content management providers have failed to adopt best practice and their systems produce horrendous code. This places unreasonable constraints on design and seriously impacts accessibility.

You need a content management system that allows flexibility in the way content is returned and presented. For example can you return news stories in reverse chronological order? Can you display events on a calendar? Is it possible to extract the latest user comments and display them on the homepage? It is flexibility that makes a cms stand out.

Talking of user comments, it is worth mentioning all forms of user interactions.

6. User interaction

If you intend to gather user feedback, your cms must provide that functionality or allow third party plugins to do so. Equally, if you want a community on your site then you will require functionality such as chat, forums, comments and ratings.

As a minimum you will require the ability to post forms and collect the responses. How easy does the cms make this process? Can you customize the fields or does that require technical expertise? What about the results? Can you specify who they are emailed to? Can they be written to a database or outputted as an excel document? Consider the type of functionality that you will require and look for a cms that supports that.

Also ask what tools exist for communicating with your customers. Can you send email newsletters? Can recipients be organized into groups who are mailed individually? What about news feeds and RSS?

Finally consider how you want users to be managed. Do you need to reset passwords or set permissions? Do you need to be able to export user information into other systems?

But it is not just user permissions that may need managing. You also have to consider permissions for those editing the site.

7. Roles and permissions

As the number of content providers increase, you will want more control over who can edit what. For example, personnel should be able to post job advertisements but not add content to the homepage. This requires a content management system that supports permissions. Although implementation can vary, permissions normally allow you to specify whether users to edit specific pages or even entire sections of the site.

Illustration showing the consequences of not having a permissions system

As the number of contributors grows still further you may require one individual to review the content being posted to ensure accuracy and consistent tone. Alternatively content might be inputed by a junior member of staff who requires the approval of somebody more senior before making that content live.

In both cases this requires a cms that supports multiple roles. This can be as simple as editors and approver, or complex allowing customized roles with different permissions.

Finally, enterprise level content management systems support entire workflows where a page update has to go through a series of checkpoints before being allowed to go live. These complex scenarios require the ability to roll back pages to a pervious version.

8. Versioning

Being able to revert to a previous version of a page allows you to quickly recover if something is posted by accident.

Some content management systems have complex versioning that allow you to rollback to a specific date. However, in most cases this is overkill. The most common use of versioning is simply to return to the last saved state.

Although this sounds like an indispensable feature, in my experience it is rarely used expect in complex workflow situations. That said, although versioning was once a enterprise level tool it is increasingly becoming available in most content management systems. This is also true of multi-site support.

9. Multiple site support

With more content management systems allowing you to run multiple websites from the same installation, I would recommend that this is a must-have feature.

Although you may not currently need to manage more than a single site, that could change. You may decide to launch a new site targeting a different audience.

Alternatively with the growth of the mobile web, you may create a separate site designed for mobile devices. Whatever the reason, having the flexibility to run multiple websites is important.

Movable Type admin system

Another feature that you may not require immediately but could need in the future, is multilingual support.

10. Multilingual support

It is easy to dismiss the need to support multiple languages. Your site may be targeted specifically at the domestic market or you may sell a language specific product. However think twice before dismissing this requirement.

Even if your product is language specific, that could change. It is important that your cms can grow with your business and changing requirements.

Also just because you are targeting the domestic market does not mean you can ignore language. We live in a multicultural society where numerous languages are spoken. Being able to accommodate these differences provides a significant edge on your competition.

That said, do think through the ramifications of this requirement. Just because you have the ability to add multiple languages doesn’t mean you have the content. Too many of my clients have insisted on multilingual support and yet have never used it. They have failed to consider where they are going to get the content translated and how they intend to pay for it.

Conclusions

Features are an important part of the CMS selection process, but they are not everything. It is also important to consider issues like licensing, support, accessibility, security, training and much more.

I leave you with a word of warning – Don’t let your list of requirements become a wish list. Keep your requirements to a minimum, but at the same time keep an eye on the future. Its a fine line to walk. On one hand you don’t want to pay for functionality you never use. On the other, you do not want to be stuck with a content management system that no longer meets your needs.

This has been an extract from the Website Owners Manual - now available as an ebook and for preorder in print.

Video: Introduction to WCAG 2

I recently gave an internal presentation at Headscape about WCAG 2. A number of people expressed an interest in seeing it so I made a point to record it.

At the end the presentation I references a stripped down version of the guidelines found here.

I also refer to a quick reference guide to WCAG 2 that can be found here.

Apologises

Apologises for the poor audio quality of this video. Unfortunately the decision to record the presentation was made at the last minute and so we didn’t have a proper mic setup arranged. You can also tell it is not quite as slick as my normal presentations :)

I would also like to apologise for the lack of transcript of this video. Again, it was not my initial intention to put this video online as this was an internal presentation containing my initial thoughts on WCAG 2. I am still learning a lot about the new guidelines and will publish a more considered article when I have a better understanding of the subject.

Feedback

On that subject, I would be interested to hear your feedback on the thoughts I present. Do you agree with my interpretation of the new guidelines? Have I misunderstood anything? Are there other elements I should have addressed? Your thoughts would be appreciated in the comments.

Update: We now have a transcript!

Thanks go to Anna Debenham who braved the horrendous audio to transcribe the presentation. If you cannot face the video we do at least now have a written version!

Paul: Ok, this has worked out a little bit weird because the idea initially with this presentation was that it was really about bringing us up to speed with WCAG2 now that WCAG2 has been released. But I made the mistake of mentioning it online and several people said "ooh, can you record that?" so now it’s a little bit of both, a little bit of a presentation to you guys and a little bit of a presentation that will go on the web.

Paul: So as you guys probably know, WCAG2 has now been released, and as accessibility is a big part of what we deliver and we talk a lot about accessibility, we need to be up to speed on it and we need to know what we’re doing. Obviously accessibility has become such a part of what we do day in and day out that we don’t necessarily think too much about it, it’s almost an intrinsic part of what we do, but with changes to WCAG2, or with the arrival of WCAG2, there have been differences, changes, things that have altered, so I want to make sure that everybody is up to speed with it. Feel free to butt in with questions, that’s absolutely fine.

Audience: Will the video be able to see the screen?

Paul: The video will be able to see the screen. Ok, so, WCAG2. Basically, WCAG1 came out in 1999 which is a good old time ago, in Internet terms that’s like forever, and there was a real need to make some changes and improve WCAG1. Let me just pop back and just explain.

The Journey to WCAG2

Paul: So, yeah, like I said, WCAG1 came out in 1999, it quickly dated as technology evolved, and some of the guidelines actually became harmful in a way. So you guys know that for example, we don’t always take note of what they say about Access Keys, we don’t always take note of what they say about "make sure you put text in an empty form field" and things like that. And WCAG1 was very much built with HTML in mind, and obviously the web is a lot broader than that and there are a lot more formats about. But unfortunately development of WCAG2 was very slow, and also fraught with controversy. I mean, famously with Joe Clarke who is an accessibility expert wrote on A List Apart "to hell with WCAG2" because it basically had become a bit of a joke, because it was very generic; they were trying to write a set of guidelines that really made no effort to mention specific technology because they didn’t want it to date like WCAG1, but the result is it became unreadable and nobody could understand it.

WCAG2 Reborn

Paul: But, things did change. Major changes were made to the WCAG2 draft and things did improve dramatically. They really listened to the community, and the language in it now is much clearer. So what I want to do now is talk a little bit through what WCAG2 includes and what it doesn’t, and how we’re then going to go about implementing it and how it affects us.

Principles

Paul: Ok, so let’s look at the structure of WCAG2. Basically WCAG2 has 3 tiers to it that you need to know about. Tier number 1 is the idea of Principles. So this is kind of the most generic of the tiers, you know, it’s really kind of aimed at the kind of things you would tell a board of directors that doesn’t really understand anything technical, that doesn’t really understand accessibility at all. And there are 4 principles which are the foundations of web accessibility and these principles I’ll come onto a little bit later.

Guidelines

Paul: Underneath each of those principles are Guidelines. So, within each principle there are 3 or 4 guidelines or a number of guidelines that is different for each principle. But there are a total of 12 guidelines, and these are goals that you should be working towards in order to make your content more accessible to users.

Success Criteria

Paul: Under each guideline, there are Success Criteria. So now we’ve really hit the nitty-gritty, these are kind of specific, measurable goals that you’ve got to achieve. And this is how you judge whether your site is WCAG2 compliant, if you like. So, this is the really important level if that makes sense, but it’s organised within this hierarchy of guidelines and principles.

Techniques

Paul: Now, actually, there is kind of a 4th tier as well which is techniques. So you’re trying to, maybe as designers, you’re trying to conform to the Success Criteria, well there’s a whole load of different ways and different techniques that you can do that and you could read about those, and you could make up your own techniques if you wanted to, but there are some laid down that can help you get going.

Working with WCAG2

Paul: So those are the 3 levels that WCAG2 is built around. Now let’s dive into those a little bit. I had to think about how much detail I want to go into in this room. Obviously we don’t want to go into every technique that you could possibly apply and we don’t even want to go into necessarily every success criteria. That’s really for you guys to look through afterwards. What we are going to do is look at those guidelines and those principles, and hopefully help you to understand where WCAG2 stands over stuff.

Perceivable

Paul: Ok, so, the first… heh, totally illegible text, isn’t that great. Very accessible!

Audience: (laughter)

Paul: So the number 1 principle is Perceivable, and that’s 1 of your 4 principles that you’ve got here. And perceivable is basically talking about "information and user interface components must be presentable to users in ways that they can perceive"

Audience: (laughter)

Paul: Unlike that! (points to presentation)

Audience: (laughter) Is the rest of the presentation like this?

Paul: Yes.

Audience: (more laughter)

Paul: You actually don’t need to read this anyway which is very useful. So, Perceivable is basically about "can you see it?", that is it as far as the principle is concerned, and the answer is "no you can’t". But perceivable then breaks down into a series of guidelines. So, let’s have a look at what these guidelines are. So basically, perceivable is broken down into 4 guidelines. And if we talk through each of those it should give you an idea.

Text Alternatives

Paul: The first one is text alternatives. So this is stuff we already know. "Provide text alternatives for any non-text content so that it can be changed into other forms people need, such as large print, braille, speech, symbols or simpler language." So this really applies to things like video, audio, forms that you create, and interestingly CAPTCHA is particularly mentioned here. And that is a particular accessibility problem that hasn’t been particularly well solved I don’t think.

Time Based Media

Paul: The next way that Perceivable works itself out is in time-based media. What we’re talking about here is that you need to provide an alternative for anything that is time-based. So here we’re talking about captions for video, sign-language maybe, media alternatives, but it also applies to live and pre-recorded video. So if you’re streaming stuff, then you need to think about this as well as with stuff that’s pre-recorded. Now, it does take into account the difference between "crap, how are we going to make streaming video accessible?". If you read into the guidelines it does give some good advice there. So that’s not quite as scary as it first sounds.

Adaptable

Paul: Anything that we produce needs to be adaptable. In other words, content can be presented in different ways. For example, a simpler layout maybe for people with cognitive disabilities for example. Really, this boils down to things like using semantic markup, meaningful order in your HTML so that if the CSS is stripped away it still makes sense in the order that it is presented, and not relying on colour and other sensory elements to convey information.

Distinguishable

Paul: And then finally it’s got to be distinguishable. So it’s about making it easier for users to see and hear content including separating foreground from background and that kind of stuff. So we’re talking here about contrast, colour, and control over things like audio and video, that kind of stuff. So that’s where we’re at with perceivable.

Operable

Paul: Let’s move onto the next principle which is Operable. So, Operable is about user interface components and navigation, and making them easy to use so that somebody can use them whatever disability they may have. So this again breaks down into 4 different guidelines, the most obvious of which is Keyboard Access. So everything that we produce has to be accessible via a keyboard. So, for example, the Flash video that we’re currently creating for the Wiltshire Farm Foods home page needs to be keyboard operated, alright? Which I bet it isn’t at the moment! And to be fair, it’s part of production, I’m sure they’d put that in at the end if I hadn’t reminded them. That existed under WCAG1, so there’s nothing different there. So everything needs to be keyboard accessible.

Enough Time

Paul: You also need to provide enough time for people to take in the information that they’re being presented with. So giving the ability to pause, stop and control time based material is really important as well.

Seizures

Paul: You’ve got to take into account seizures, some people can have seizures triggered by animation and that kind of thing, so there are various limits that the guidelines lay down about flashing objects and stuff like that.

Navigable

Paul: And then finally it’s got to be navigable. So this includes things like skipping content, having descriptive page titles, tab order, links that make sense out of context, lot’s of headings, that kind of stuff. Is this all making sense?

Audience: Yes, apart from time-based media, I don’t understand that.

Paul: Time-based media, we’re talking about video and audio. So let’s say you had… one of our podcasts. So, there are certain things we need to ensure. One is that it is operable, in other words, a user can pause the podcast if we get annoying, or they want time to take in the information that we’ve said, but the other thing is that we also need to provide an alternative way of them getting it which is why we provide the show notes that we do and the transcripts and stuff like that.

Audience: Ok, well that kind of fits under Text Alternatives and giving it control so it’s under Operable… I just don’t get where it is under perceivable, as a perceivable thing, it has to be perceivable?

Paul: Yeah, basically.

Audience: Video, audio… all has to be perceivable then?

Paul: Yes. Some of these principles and certainly some of the guidelines do overlap to some degree. But when you draw down to the Success Criteria level, of how you actually apply these things, then there are more specific techniques. I think what they did is create a load of success criteria, and then kind of chunked them together in meaningful groups, but sometimes they’re not so meaningful. But it is a vast improvement on WCAG1 as far as being able to understand it.

Understandable

Paul: Ok, talking of understanding it, our next one is Understandable. So this is the next one of our 4 top-level principles, so everything you produce has to be understandable. So what does that mean? Well that results in 3 guidelines. It has to be Readable, Predictable and has to be able to provide Input Assistance. So how does that work itself out in practice?

Readable

Paul: With Readable, we’re talking about making content readable, text content mainly. So this works out in things like setting the language in your HTML, you know, setting what the language is in the header, avoiding using jargon, finally we’ve got a decent reason to go back to clients and say, you know, "you can’t use that kind of language, nobody understands it!". Also things like abbreviations need to be explained, and also reading level as well, and that’s something I really want to get through to a lot of our clients because a lot of our clients, especially the public sector clients that we have, have this attitude of "well of course, people that look at our site are of post-graduate degree people, and they have excellent reading level", but that doesn’t take into account things like people that speak English as a 2nd language, who can be very intelligent but not particularly good at reading, also people with Dyslexia can be incredibly intelligent but not particularly good at reading. So reading level is an important aspect of it.

Predictable

Paul: For it to be understandable it also needs to be predictable. So with this we’re talking about things like consistent navigation, and no uninitiated changes. And this is a particularly important one in our world of AJAX and JavaScript and all this cool stuff that we’re doing where we can often trigger events without asking the user’s permission first. When I say "asking for permission" I mean they haven’t clicked on link or they’ve not initiated it in any way. Users need to initiate these actions… and no pop-up windows without them clicking first to trigger a pop-up and being aware of what’s going to happen. It’s all about making it understandable and making them aware of what’s going on.

Input Assistance

Paul: The last guideline under Understandable is Input Assistance. So this is going into the realms of when we do forms, how do we handle errors, what kind of feedback do we give to the user, what labels – are things clearly marked up as labels, are they descriptive of the fields and the forms and that kind of stuff. We’re also talking about help, what additional help are you provided in terms of tool tip and contextual help and anything else that you care to mention. So that’s Understandable, that’s what that principle is driving at.

Robust

Paul: The final principle is Robust. "Content must be robust enough that it can be interpreted reliably by a wide variety of user agents, including assistive technologies." In other words, what we build has to work on everything.

Audience: What about AJAX?

Paul: I think that’s where we get into the realm of progressive enhancement, that it’s fine to use something like AJAX as long as, if the AJAX is taken away, it still operates. Or, you provide an alternative version, the guidelines do actually accept that you can do alternative versions of something. So Gmail is a good example of that, Gmail, it actually doesn’t work if AJAX is turned off but they do provide an HTML only version of it which does the same thing. I’m not a great fan of that because it’s twice as much stuff to maintain, and one version become out of date and all the rest of it. My preferred technique is to build it so it works normally, and then to layer on the JavaScript and AJAX on top of it to provide enhanced functionality, which is what we guys have been doing pretty much all along and we need to continue in doing that.

Compatibility

Paul: So that Robust principle actually only comes down to one guideline which is Compatible, so that’s about maximising compatibility with current… listen to the wording of this… Maximise compatibility with current and future user agents, so we also need to be looking forward as well and predicting the future which is always good. But that’s where it comes back to using solid, good code that is’nt reliant on lots of hacks in order to get it to work, and it goes back to the conversation that we’ve been having recently about browser testing, upgraded browser support and that kind of stuff as well. So Compatibility and Robustness is the last principle. The other thing I should have mentioned with Compatibility is this also includes things like validation, making sure that your code validates, and just generally other markup type stuff.

What, no AAA, AA, A?

Paul: Ok, another thing that might have occurred to you is AAA, AA, A.. Priority 1, 2 and 3. Priority 1, 2 and 3 are still there, there are still those levels of conformance, but I get a real sense from the tome of this document, and this is just my personal opinion, people watching this video who know a lot more about accessibility might jump all over me on this, but my sense is that they were playing down those 3 levels of conformance. To be honest, I think I’m pretty keen on that. I don’t think those levels of conformance have done a lot of good generally speaking, because I think it’s kind of developed a checkbox mentality amongst some of our clients "We must be AA compliant" or "We must be A compliant" and they’re not actually thinking about the needs of the users, they’re just ticking the boxes so they meet some quota that has been established somewhere. One of the things that’s quite interesting, and I’m not sure if it’s a change from WCAG1 or not, I couldn’t find the reference in WCAG1 but again someone will correct me no doubt, but conformance in WCAG2 seems to be on a page-by-page basis. So you’re no longer in a situation where you want to claim conformance so you’re claiming conformance for an entire site, but you’re rather conforming on a page-by-page basis. And this allows you to basically pick-and-mix the level of conformance you want to reach on any particular page which is much, much more sensible because there are some elements where you might be building a particularly complex application that really isn’t going to manage being AAA compliant, whereas the rest of the site is AAA, and this one page isn’t. So it’s giving you the ability to mix and match. In fact, in the guidelines it says "It is not recommended that Level AAA conformance be required as a general policy for entire sites because it is not possible to satisfy all Level AAA Success Criteria for some content. In other words they’re saying it’s just not possible to be AAA in some situations, so don’t even try.

Start With Basics

Paul: So how does this relate to what we do on a day-to-day basis? Well, I think the language we use with our clients pretty much will remain consistent with how it was with WCAG1 which is that we need to start of by encouraging all our clients to start with the absolute basics. A lot of people are put off of accessibility because of the enormity of it, of all the things they’ve got to do. And even to be single A compliant there is quite a lot to do if you’ve got a site that has never been built to be single A compliant before. So I think our attitude has got to be that you work towards this over time, it is an ongoing process, you don’t need to do it all in one big go and that you need to start with the absolute basics, the quick wins, the stuff… you know, it’s the 80/20 rule, 80% of the problems that people are going to encounter from an accessibility point of view is caused by 20% of the accessibility issues if that makes sense. So we can solve a small number of issues but have a big impact on the site. So we’ll start off with some real basic stuff. Things like putting in "alt" and "title" attributes, providing alternatives to media, things like video and audio, being aware of JavaScript and the problems that JavaScript can create if it’s not implemented correctly, providing resizable text so that the user has the ability to either increase or decrease the text size on sites, to build everything to be standards based because that makes it so much easier in future.

Audience: Aren’t we moving away from resizable text?

Paul: We’re moving away from the resizable interface where the whole thing scales up and down, but there’s no reason why we can’t keep the text itself rescaleable. The layers should be able to push up and down. It has to be said with resizeable text, it is becoming less of an issue. The reason it’s becoming less of an issue is because browsers now have this zoom functionality built into them. But I don’t think we’re quite there yet to be able to drop resizable text entirely is my current feeling… I’ve got mixed feelings about it. But the obvious aim we’re going for here is to be single A compliant.

Build Over Time

Paul: So all of this is about building accessibility over time. Taking the guidelines by themselves is not going to be enough, and taking this checkbox mentality that I talked about earlier is not going to be enough. Once you’ve done these quick fixes, the next step on from that is to start consulting with your community. We need to encourage our clients to start talking to their users and find out what accessibility concerns they have. I also think, which I think we’re quite poor at, that we need to start testing with real users some of the accessibility stuff that we do, and the big problem there is persuading clients to pay for that. It’s really hard to get clients to pay for that kind of testing but I do think that it’s a really useful thing to do, and there are organisations out there that provide people you can get in to do testing, or that you can send sites out and they test with them. So, testing with real disabled users is really worthwhile. I think it’s about identifying major issues and dealing with those first, just pragmatic kind of prioritisation of issues, something you do with usability. With usability you look for the quick wins and the showstoppers and those you deal with first, exactly the same with accessibility. Now, what the major showstoppers are for those navigating the site need to be dealt with. And over time you build towards AA and AAA compliance if you can. But you only do that maybe on some pages. The big concern clients have and the reason they get into this check-box mentality of saying "we’ve got to be double A or we’ve got to conform to the WCAG guidelines" is fear, a fear of litigation. Especially our bigger clients, they’re really worried they’re going to get serious issues. But I think it’s important to stress with clients that litigation doesn’t happen overnight. You don’t suddenly have come through the post a writ saying "you need to come into court about this accessibility issue on your site". It doesn’t happen like that. What happens in reality is the user complains. And if the user is repeatedly not heard and not listened to, and not responded to and not cared about and rejected, they get angry enough to maybe approach someone like the RNIB who then take it on into litigation for them. That’s the reality of what happens.

Quick Response

Paul: So as a result, you can diffuse that by responding to complaints quickly. So as you’re building up over time with the accessibility policy, if someone does complain, you need to write back to them and you need to deal with that issue straight up. Ok, so that’s how the client should be dealing with all this and there’s loads more I could say on this but I don’t want it to go on forever.

Headscape’s Approach

Paul: Let’s briefly talk about Headscape and our approach and how we should be approaching the subject of accessibility.

Establish Approach With Client

Paul: Well first of all I think everything that we do in our approach should be in conjunction with the client. I don’t think necessarily we talk enough to the client about accessibility. Some clients are just so bamboozled by it that they want us to take control, others want a say in it and what to be reassured that we’re doing something about it. So I think there’s a dialogue that we need to make sure happens. And if a client just wants us to take control of it, that’s great. If they want to be involved in the process, then that’s great to but we need to engage with the client and talk to the client more about it.

Remain Pragmatic

Paul: The second thing and I think this is really important is that we need to remain pragmatic in our approach to accessibility. Everything I’ve been talking about before like building up accessibility gradually, about doing the quick wins first and the show stoppers and that kind of stuff, that’s all pragmatic. I don’t want us on one hand to ignore accessibility, and it needs to be an integral part of everything we do, but on the other hand you can become extremist about it. We could spend hours and hours trying to get something to work in every conceivable user agent in the world and we can worry about every type of disability to the point where it becomes like a paralysis that stops us actually doing anything. So there’s a real balance that we need to strike here. And we need to strike that with our clients and working with our clients.

Have a rationale

Paul: Now I think it’s worth saying that if we decide not to comply with a guideline for whatever reason, we need to have a rationale for that. So we might not conform even to single A compliance in certain situations, although to be honest I can’t think of any off the top of my head, but if we do decide not to conform, we need a damned good reason why not. In other words, we need to have thought about it. And the other thing about accessibility is that we always think about it at the end of the project. It’s too late by then, we’ve built everything. So it really needs to become an intrinsic part of everything that we do.

Responsibilities.

Paul: Let’s talk about the idea of responsibility here and whose responsibility accessibility is within Headscape. Basically I’m going to say, everybody. One of the absolute great things about WCAG2 is because it’s got this 3 tiered approach, it is "accessible" to everybody. It’s understandable by everybody. So therefore it can be everybody’s responsibility to keep an eye on accessibility. And so this is how I think it should split down.

Sales/Client – Principles

Paul: Marcus and Chris and the Client should be worried about principles. The Operable, the Perceivable, those basic top-level principles. And you should be looking at anything that goes out from the company and going "well is that really operable?" So you can take a very top-level approach to it. And I think as you talk to clients as well you take this very top-level approach to it. That’s the level you guys should be working at.

Guidelines – Project Managers

Paul: Project managers, I think you need to be looking and understanding from the guidelines point of view. So you need to go in and read what those guidelines are, and you need to be sure that you understand them. And as you look at any work that goes out from the company, you need to be thinking "does it conform to those guidelines?" You don’t necessarily care about the nitty-gritty of how those are measured, or the nitty-gritty of how they’re achieved, but has that guideline been met? That’s the level you need to be working at.

Success Criteria – Designers and Developers

Paul: Then when it comes to the designers and developers, you need to get right into these guidelines. And you need to understand the success criteria and how to apply the guideline and how to make them work in practice.

Check Everything

Paul: So basically, we need to be checking everything that goes out the company for accessibility. And I have to say I’m making the mistake of saying this on camera, but I think we’ve got a bit lax recently when it comes to accessibility. We reached a point where it was becoming quite intuitive to us, and we were doing it quite naturally, and then as a result of that, we stopped checking because it was the natural process of what we were doing, and then bad habits start to seep in again. So WCAG2 is a great opportunity for us to say "ok, we need to start reviewing everything we’re doing as it goes out again". So I’d really, really encourage you to check everything.

Needs to be second nature

Paul: basically we need to get to the point where this is second nature to us, so that we’re doing this intuitively again, but not to the point where we’re no longer checking.

Audience: Clients often say "what’s the difference? If I just got for single A compliancy, what won’t my site be reaching?"

Paul: I have to say that I think I would stop talking about double A, triple A and single A compliancy. I don’t think there’s really any value any more in talking about that to the clients.

Audience: I think there is because having the page by page conformance is a really good thing and that we can now argue that yes, we can now make the majority of your site triple A compliant, but for a page full of videos, we can make it single A compliant.

Paul: Ok

Audience: Clients will continue to reference it in briefs. You can’t not talk about it.

Audience: I think it’s actually quite a strong thing.

Audience: is it a page by page compliance, or template by template compliance?

Paul: I think it has to be page by page because the content that goes into the page, into the template, could invalidate it. This is why I think it’s something that should be downplayed. I accept the clients will still talk to us about it, but clients still talk to us about doing speculative design, it doesn’t mean we do it. I think there’s an education thing there whereby we need to move clients away from being obsessed by double A, single A compliance, and to start thinking about accessibility policies. What is there accessibility policy and what is it that they are trying to achieve on their site? Our base mark is going to be single A, it’s always single A, and I think it should continue to be single A.

Audience: but if you don’t talk to them about it, you could argue that less caring clients would just say "well why would I do anything about it, bottom line?"

Paul: Yeah, I said you shouldn’t talk about single A, double A, triple A, but that doesn’t mean you can’t talk to them about accessibility and the improvements that accessibility brings because for people that have got that sort of attitude you don’t want to talk about the disabled if they don’t care about the disabled, you talk about search engines, and that’s the best way to sell accessibility, by talking about search engine placement. That’s the reason you want to be accessible for people who have that kind of attitude. For those that care, and are talking about single A, double A and triple A, you need to say to them "well actually, conforming with any level, it’s great that you want to do accessibility, and certainly single A should be an absolute minimum, but we’d encourage you to start working up an accessibility policy and looking at your site as a whole and say could this area do more in your site, your accessibility policy should do real world testing with real users…" all kinds of things.

Audience: So you think that we should be encouraging large organisations that have accessibility policies themselves that refer to double A, triple A, to try and persuade them to kind of move away from that?

Paul: No, not necessarily, I wouldn’t go that far. Don’t get me wrong, I’m not saying that they’re a bad thing, I’m saying they’re not the be-all and end-all. And at the moment I feel like the vast majority of clients think they are the be-all and end-all. They’re obsessed with putting that little badge on the bottom of the page. And it’s not about putting badges on the page. The trouble with institutions that have these policies of single A, double A and triple A is that these policies are in place for the institution, not for the user. And that’s my problem with them. That’s why I think we should try to break that mentality with clients. And I accept that sometimes we’re going to lose, and that’s fine. Exactly the same goes when we were talking about browser support. I accept sometimes we’re going to lose that battle as well. But it doesn’t mean we shouldn’t try and fight it.

Audience: I just wondered why WCAG2 still does it, because yes, you’re right basically, and accessibility requirements should be based on user requirements and not ticking boxes, so why is it still in there?

Paul: I think it’s in there because… my impression… I hate talking about accessibility on camera! You remember what happened last time in the podcast? It was just a nightmare! I think the reason it’s still in is because some of those success criteria are hard to meet. Some of them are damn difficult. When you start talking about streaming video, you’ve got some difficult challenges there that need to be met. So I think as a result, what the W3C is saying there is that we accept that some of these things are difficult to do. And we accept that you’re not always going to be able to do them, so we’re going to make them triple A. But come on guys, some of this stuff is dead simple and we should be doing it, that’s single A. That’s my impression of the mentality behind it, and that’s a great mentality, but it’s when someone changes that to being guidelines, which is what they are, to being rules, really instilled by Moses and presented to the people. You know it’s not that and I think that’s an important differentiation to make.

Where to Start

Paul: I know what you guys are like, especially designers. Ok I’m making sweeping generalisations here. But, if you guys go along to the WCAG website and you look at the WCAG2 guidelines, it’s horrible! It’s intimidating and it’s scary and it goes on for pages. And there’s a lot of text around it.

Audience: There’s no pictures? (laughter)

Paul: There’s no pictures! The design isn’t even very good. So what I’ve done is I’ve taken that page, I’ve literally all I’ve done is I’ve stripped out the explanation text in front of it, and the waffle at the end of it, and I’ve left you with just the set of guidelines so it looks like a slightly less intimidating list. Not much but slightly. So that’s up at http://www.headscape.co.uk/WCAG2 so if you go to that, you can get just the actual list of criteria. There’s also, on the WCAG2 website, there’s a thing where you can go and you can say my site uses tables, my site uses video, my site has this and that, and you untick the ones that it doesn’t have and it narrows down the list of success criteria to only show you the ones that you need to care about. So you might want to check that one out as well. Ok, so that’s basically all I have to say, are there any other questions before we wrap up?

Questions

Audience: Clients are going to ask us the 1 minute elevator pitch. What’s the difference between WCAG2 and WCAG1? What would you highlight as differences?

Paul: I think there’s a bigger acceptance of things in the world other than HTML, so things like Flash, PDFs, all that kind of stuff, there’s much more reference to that kind of thing. It’s much better written, much better organised. I think it’s more pragmatic. It’s a little bit more… I think it will last the test of time more. It’s hard to pin down exactly what I mean by that. There is actually a document out that talks about the specific differences between WCAG1 and WCAG2 if you wanted to get into that level of detail. And to be honest, I couldn’t tell you what that is yet because I haven’t looked at it in that much depth myself.

Audience: I think you and I do need a couple of the more detailed stuff, to get the guidelines, just one or two examples basically. Something that’s new between WCAG1 and WCAG2, and also some of the differences between single A, double A and triple A. The streaming video is an excellent example.

Paul: Just go along to http://www.headscape.co.uk/WCAG2 and you’ll be able to see those different levels.

Audience: It seems like, an almost unwritten principle, or unwritten in your list of principles. It’s technology agnostic.

Paul: WCAG2 started off as so technologically agnostic that it wasn’t understandable.

Audience: WCAG1, the first line is all about "it must be W3C technologies".

Paul: Yeah, it will pretty much accommodate anything. You know, it talks in terms of audio and video. It doesn’t mention Flash for example specifically, at least I don’t think it does, but it refers to those kinds of things. It refers to documents that are not HTML. I’m saying this as much for the video as anything else, I’m still learning about it as well. So I think it’s going to be a learning process for a while for us to really get to grips with this, and truth be told we probably should have started a little sooner than this, but it’s not radically different from WCAG1. This is as much getting us back into the habit of thinking about accessibility as anything else really. Ok?

Audience: 1 more question. Are they new Keynote animations?

Paul: Yeah, they are new Keynote animations.

149. White Hat

On this week’s show: How to become number one on Google *cough*, are customer testimonials worth it and how do you create a reassuring website.

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Housekeeping

Some housekeeping to kick off today’s show I am afraid:

Web Design Introductory Training

Drew and Rachel over at EdgeOfMySeat.com are running two training courses next month that look ideal for those starting out in web design. What is more they are offering boagworld listeners 10% off if they enter the promo code ‘boagworld’ at checkout.

The two courses are…

HTML and Web Standards for Beginners – 19th February

a one day course ideally suited to those wanting to get into web design, or perhaps for clients who have to format content with HTML for their websites. Covers the basic web standards principals of semantic markup and separation of content, structure and presentation.

Beginners CSS – 20th February

a one day course for learning CSS from the ground up. We go from zero knowledge right through to building floated, positioned and fixed width layouts.

For more information visit edgeofmyseat.com/training/

Bamboo Juice

Next up is a conference I am really excited to be speaking at. It called Bamboo Juice and is a one day conference taking place at the Eden Project in Cornwall. There is a growing line up of speakers that currently includes people like Jeremy Keith and myself.

It is great to see conferences happening further afield in the UK and I really want to see this one succeed. Please support it if you can. Cornwall is a stunning place and the Eden Project is a must visit. You ticket includes entry to the Eden Project so you will have a chance to look around.

Best of all the entire conference only costs £99! Please, please join us. Its going to be great fun and it should have a nice intimate feel with lots of time for chatting.

You can book your ticket now at bamboojuice.co.uk.

Consultancy Competition

Just a reminder of our free consultancy competition. Headscape are giving away a free days consultancy to a lucky winner. Email us with your name, URL and why you want us to help you out. We will pick a winner at the end of the month.

If you can’t wait that long Paul has started running mini-consultancy clinics via Skype. You can buy 30 minutes or more of Paul’s time and he will chat with you about your site, career or anything else (within reason). Its a bit of an experiment at the moment so if you are interested in trying it out visit the Boagworld forum where he talks more about the idea.

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News and events

More on jQuery

If you listen to this show regularly then no doubt you will be aware of what a huge jQuery fan I am. I was therefore super excited this week to see the release of a new version of jQuery that builds on what is already an excellent Javascript library.

Most of the improvements are in performance. This is remarkable as jQuery was already one of the most lightweight and speedy libraries available. However, they seem to have made some significant improvements.

The main new piece of functionality is something called Live Events. Live Events allows you to bind events (such as a onclick event) to all elements even if they have yet to be created. Let me give you an example. Let’s say you wanted all links with a class=’external’ to open in a new window. Previously you would create a function that added an event to all links with that class so that when the link was clicked it opened a new window. The problem was that if you added more links dynamically to the page you would have to rerun the function if you wanted them to behave in the same way. With live events this is no longer necessary. This is a huge improvement and one that will streamline a lot of code.

I really cannot say enough good things about jQuery. It really is enormously powerful and a real time saver. What you can do with it is quite amazing as is demonstrated by a post from Smashing Magazine this week entitled "45+ New jQuery Techniques For Good User Experience". Whether you use jQuery already or not, check this post out. It will definitely give you loads of ideas for enhancing your sites.

Getting started with HTML 5

Talking of new releases, there is a significant amount of buzz surrounding HTML 5 at the moment. This is somewhat surprising considering it is a long way from being finished and some even argue we do not need it in its current form.

Cameron Moll does a nice job of providing a round up of what is currently being written about HTML 5 including a nice little summary at the beginning…

The world isn’t ready for HTML 5 at large just yet, but we can begin preparing for it by using common, semantic selector names (header, nav, section, etc.)

To be honest it is still early days for HTML 5 with some estimating it will be released in 2022 some estimating that it will not be fully implemented by browsers until 2022. With those kind of timescales we can afford not to care. Jeff Croft puts it up nicely in his post "Two Thousand and Twenty Two" where he says…

It ultimately doesn’t matter if HTML 5 is available next month, next year, or fifty years from now. Those of us who do real work in this industry know that the only thing that really matters is what specs and technologies are supported by the browsers real people use.

Jeff came under a lot of attack for his post but I have to say I agree with him. What matters to real web designers and real website owners is what browsers will support now. So my advice is to ignore HTML 5 now and brush up on your WCAG 2 instead!

Web design trends for 2009

We turn now to the more immediate future and a post by the people over at Smashing Magazine. "Web Design Trends of 2009" endeavours to look at emerging trends that could become mainstream over the coming year.

To be honest I am not sure these are some much web design trends of 2009, as a look back at the end of the last year. However, it makes interesting reading none the less.

The trends listed include…

  • Use of letterpress typography, where text is ‘punched out’ of the background
  • An increase in the richness of user interfaces through the use of Javascript
  • The general acceptance of PNG transparency
  • Big bold typography
  • An increased use of font replacement using tools like sFIR
  • More sites than ever using overlay boxes to display images and video
  • A proliferation of video and screencasts
  • Blogs adopting a more magazine orientated design aesthetic
  • Lots of Javascript slideshows wherever you look

Nothing particularly surprising, but the article does provide some inspiring examples of these different trends and analysis about wh
y they are becoming fashionable.

Your website can thrive in a recession

We conclude today with another post about the recession. To be honest I am getting sick of talking about it. In fact I suspect it is turning into a self fulfilling prophesy. However, Gerry McGovern has written an interesting post about how your website could thrive in a recession.

The article mainly focuses on the cost savings that can be made by bringing customer interactions online. He quotes research which states:

the average cost of a web interaction is 27 pence, the average cost of a phone interaction is 3.76 Sterling and the average cost of a face-to-face interaction is 9.34 Sterling.

He goes on to say:

So, it is 14 times cheaper to allow a customer to complete a task on a website than to have the customer complete the same task over the phone. The Web is 35 times cheaper for completing such a task than a face-to-face interaction. Isn’t that a compelling business case for a website during a recession?

It is an interesting argument and one that may sway some of the people holding the purse strings. However it fails to take into account the upfront development cost of moving customer interactions online. For better or worse companies are focusing on short term cost savings at the moment rather than long term expenses. As a result some web design projects are being put on hold.

Nevertheless if you work for an organisation that deals with a large number of customers then this article is a powerful arguement. It is certainly something that you need to show your boss.

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Feature: Becoming Number One On Google

‘Become number one on Google’ – The dream of every website owner and titles like that grab people’s attention. What can you do to help achieve that dream without resorting to black hat techniques? Read More

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Listeners feedback:

Customer testimonials – Are they worth it?

Question from Dave Rupert –

“Client Testimonials” – whenever some marketing aficionado comes up with these they want them on the site. When was the last time you thought “OOOOH CLIENT TESTIMONIALS!! OMFGWTFBMXBBQ!!1!” and clicked to go see a whole page of them? Are these out of date? Does anyone care about them? Are there examples of good implementation? Do you use Client Testimonials on your site? If so, why?

This is a good question because it has made me question something that I have always considered to be a really good thing on websites.

I think someone in Dave’s position – who I assume is a web developer/owner – won’t ever get excited about a list of client testimonials. Let’s face it, they’re not for Dave. They’re meant for visitors to the site to try and persuade them that buying a product or hiring a service is a good idea. The idea is that customers are far more likely to trust a testimonial from an existing client than the marketing speak on a website.

But this is where I have started to question my thinking. For example: “I am Mr X from company Y and I have to tell you that after using these people’s services I am now a better, more rounded person and I have decided to name my first-born after the MD”… this rather points to the fact that Mr X is the MD’s brother/drinking buddy/receiver of folding in a reverse handed way (delete as appropriate)… or even the MD himself!

So, do potential customers place any value in testimonials or do they instantly think they are fiction. In my opinion, I do still think they have value, particularly if you back up an online testimonial with that particular client’s contact details in a proposal. I also think that video testimonials have more value than written ones because (unless they are a complete setup) you will be getting the client’s real feelings and you can watch their body language.

Slightly going of point, regarding providing client contact details for inclusion in a proposal, I have started to ask potential new clients which of our existing clients they would like to talk to rather than simply providing a list chosen by me. I think this adds a further degree of trust.

Fundamentally, I do still think testimonials are a good thing and we will continue to use them on our site. But I don’t think I will be placing so much importance on them as I used to.

How do you make your site feel safe

Kevin Dees asks an interesting question on the forum:

I don’t know if this question has been asked before but I’m interested in what other designers have done to help make a site "feel safe".

Many times I find myself leaving e-commerce sites… because they do not feel safe. I find that this is due to poor design. Big flashing buttons and the like make me wonder if I’m going to get scammed.

So, I guess what my question is "how, as a designer, do you make your site feel safe, welcoming, and secure with the design itself? What are good practices? How do you make users go were you want them to, yet make them feel like they are still in control? What do you suggest adding or even keeping way from when it comes to design"

The answers he got in the forum didn’t really address his question. They focused on the realities of making a site safe (security and technology) rather than on the perception of security.

A site maybe the safest in the world but if the design isn’t right you are left with doubts. Take for example the new US government site that allows people to apply for visa waivers every time they travel to the US. One would hope that a site collecting that amount of personal data would be extremely secure but the design leaves you wondering if it is legitimate. It just doesn’t ‘feel’ professional.

I have spent a long time trying to come up with an answer for Kevin. However, I have found it hard to define what provides that sense of security. Part of the problem is that I think as a web designer I am more sensitive to the ‘vibe’ a site gives off than the average user. I am not sure I am best placed to judge.

Also, a lot of the things that occurred to me where content issues more than design. Delivery policy, site security, returns policy etc. are all content issues and so do not answer Kevin’s question.

However a few things have come to mind…

  • An attention to detail – Sites that lack an attention to detail always make me nervous. Poor browser support, bad grammar, inconsistencies and ill considered design reek of unprofessionalism. If I am going to spend my money on a site, I want to know that money and time has been invested in its creation. If an organisation is shoddy in the production of their own site, then I can probably expect the same attitude in the way they interact with me!
  • Structure – I think a strong grid structure is very reassuring. It conveys a sense of order that is disconcerting when not there. I think that is the problem I have with the US immigration site. The form you have to fill in is all over the place. Fields don’t line up and the site lacks any sense of order.
  • Colour – Misjudging colour can have a serious physiological effect on how we perceive a site. Some colours ar
    e naturally more trustworthy than others. Blue for example has a very safe reliable quality. However using a conservative blue on a site aimed at young girls will project entirely the wrong image and make the audience suspicious of your site.
  • Trying too hard – Some sites just try too hard, shouting for attention. Flashy graphics, heavy sales copy and advertising orientated imagery all scream desperation and manipulation. People do not like to be manipulated or pushed into responding. They like to move at their own pace. Push them too hard and they will run away.

I am not sure I have done particularly well at answering the question either, but hopefully there is something in there you might find useful.

 

Becoming number one on Google

‘Become number one on Google’ – The dream of every website owner and titles like that grab people’s attention. What can you do to help achieve that dream without resorting to black hat techniques?

We have spoken before about the dangers of using black hat techniques to improve your sites ranking. But, what legitimate techniques can you use?

There is a lot you and your team can do to improve your placement on search engines. These fall into three broad categories:

  • Improving your site’s build
  • Improving your site’s content
  • Encourage quality links

Improving your site’s build

I have written before about how accessibility can also improve search engine placement. By avoiding content types that search engines find hard to access (like Adobe Flash), marking up content semantically and using appropriate ALT and title attributes, we make our sites easier to index. However, although these techniques ensure content is indexable, it does not mean search engines will discover that content in the first place.

The following will ensure Google (or other search engines) discover your content.

  • Create a clear hierarchy – Every page should be reachable from at least one other page of your site.
  • Use text links – Links between pages should be textual rather than use images, Flash or other unaccessible technologies.
  • Use short URLs – Some web addresses created by dynamically driven websites (such as those built using content management systems) cause problems for search engines. Shorter web addresses with less parameters (characters after the ? in the address), the more likely to be found.
  • Add a site map – Add a site map that includes links to the important content. However, try not to exceed 100 links on a page as this can cause problems.
  • Submit your site – A search engine will find your site through those who link to you. However, speed up the process by submitting your site for indexing. You can submit a site to Google here. You can also submit a site map using Googles Webmasters tools. This helps Google learn the structure of your site and increases the number of pages indexed.
  • Once search engines can access your website, you need to address the content.

    Improving your site’s content

    The most important consideration when writing copy for search engines is the inclusion of search terms. Before writing a page have a clear idea of what it is about and what search terms might use when searching for that subject. Next, incorporate them naturally into copy, headings, image alt attributes and the page title.

    Be careful not to use too many search terms. Two or three per page is adequate. If you use more, copy may become hard to read and the ranking of each individual term will be reduced.

    Do not stuff a page with search terms as you may be penalized. They should be incorporated naturally into your copy. Try reading your copy out loud. If it sounds like you are forcing the use of keywords it will require some rewriting.

    Ultimately all you need to do is write good copy. If it is well written and engaging it will also attract links.

    Encourage quality links

    If you already run a website, you will have probably received an email from somebody wanting to ‘exchange links’. The email may have explained that Google ranks pages by the number of incoming links.

    There is some truth in this claim. Google does partially rank pages based on the number of sites who link to you. However, this is not the whole story.

    In reality nobody but Google knows how they rank sites. Links are a factor but it is not just the quantity that matter. Google states that:

    The quantity, quality, and relevance of links count towards your rating.

    Google looks at a number of factors:

    • The subject matter of the site linking,
    • The copy that appears in the link,
    • The popularity of the site linking,
    • The reputation of the site linking.

    It is rarely worthwhile responding to link requests, unless they come from a high profile website with appropriate content.

    It is however worth seeking links from relevant sites. Which sites would you like to appear on irrespective of the benefits to your ranking? Which sites do your target audience frequent? Getting featured on such sites provide benefits of their own, independent of the benefit to ranking.

    Will the above techniques get you to number one on Google? Possibly. It will certainly do your site no harm unlike many of the other techniques out there.

    This was another lovely little extract from my book – the website owners manual.

    The stickiness of community

    For many, the Holy Grail of a successful website is ‘stickiness’. How do I keep users coming back for more?

    Dave from somerset wrote: I am having real problem maintaining users. They visit the site once and then I never seen them again. I have good content, the site is usable and so I am at a loss as to what I should do.

    Should I be worried? Are repeat users really important? What can I do to keep them coming back which doesn’t cost a fortunate?

    I have written about the importance of repeat users before. These are the people who develop brand loyalty, complete calls to action and regularly purchase. For example, according to data from WebSideStory Inc. repeat users are eight times more likely to make a purchase on an ecommerce site. Repeat users are the lifeblood of most website.

    One of the best ways to keep users coming back is to foster a community. However, a thriving community provides a lot more benefits than repeat traffic. An online community can also:

    • Improve your offering
    • Change brand perception
    • Promotes your site
    • Reduce your costs

    We have covered the benefits of community on the podcast before. However, that was back in 2006 so my thinking has moved on since then. I therefore hope you will forgive me if I clarify what I mean when I say ‘community can help your business’.

    Improving your offering

    A good community is not just about users speaking to one another through a forum or chat room. It is also a two way dialogue between you and your users. It is an opportunity for you to hear from your users and discover what they want from your website.

    In an attempt refine their products or hone their marketing message, many organisations spend substantial figures on focus groups and customer survey. However a healthy community is constantly providing feedback on your offering. This gives a superior insight into how your product or service should develop at little or no cost.

    However, listening to your users does not just improve your offering. It also improves their perception of you.

    Changing brand perception

    People like to be heard. They like to feel their opinion matters. Engaging with your users and really listening to what they have to say about your products and services is incredibly powerful. It is even more powerful when they see their suggestions acted upon.

    Both Dell and Microsoft have significantly improved the way their brands are perceived by talking to customers and engaging the community around their products.

    Often this involves nothing more than a speedy response and apologetic tone. However, openness and transparency with a community can also go a long way.

    It is possible not only to undo a negative brand perception but also nurture a positive one. And once users feel positive about your brand they start to recommend it to others.

    Promoting your site

    An community that is enthusiastic about your site or products can be one of the most powerful promotion tools available. Sites like Digg.com have become popular largely because of their passionate community. Equally, Apple’s success is at least partly reliant on their obsessional ‘fans’ who constantly push and promote their products. Nothing is as valuable as personal recommendation.

    If you include your users in the process of developing your site they feel invested in it. They feel the site is as much theirs as yours and so will promote it as their own.

    A successful community will always be seeking to draw others in, so growing and promoting your site. This ‘evangelistic’ tendency in a community can also lead to substantial cost savings.

    Reducing your costs

    As I have already said, a passionate community can provide free advertising and save money in focus groups and product development.

    However they can also save money in customer support. This is particularly true if your site provides customer support. Rather than users sending queries directly to you, they can post them in support forums and allow others in the community to answer their questions. These forums also become a repository of knowledge others can draw upon. This reduces the support burden (and therefore cost) on your organisation.

    Finally, communities have a lower cost of sale. Because they are already enthusiastic contributors to your community, they are easier to reach. This is especially true for repeat ordering.

    Hopefully that has convinced you of the benefits found in community and given you some ideas of how to keep users coming back for more.

    145. Baby Jack

    On this week’s show Paul looks at how to communicate better with your users. Marcus examines ways to improve your contracts and Ryan has a baby (not actually on the show).

    Download this show.

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    Housekeeping

    Two pieces of housekeeping before we begin:

    • First, congratulations to Ryan Taylor our producer and Michelle on the birth of their first child. We want to send our love to them all and welcome Jack Taylor to the world!
    • Second, just a quick note to say we will be holding our live Christmas special on the 8th December at 2.30PM UK time. The show will be an open question and answer time so either send in your questions in advance or come along and join us in the chatroom. We will also be doing a feature on this years top Christmas gifts for geeks. You can vote for your suggestions over at UserVoice.

    News and events

    Google goes social

    The biggest and most controversial story of the week is the addition of SearchWiki to Google search results.

    SearchWiki is a way for you to customize search by re-ranking, deleting, adding, and commenting on search results. You can move the results you like to the top or add a new site. You can also write notes attached to a particular site and remove results that you don’t feel belong. These modifications will be shown to you every time you do the same search in the future.

    However, most controversially you can also share some of these changes with other users. This has led to fears of spamming and negative commenting as users attempt to manipulate the results.

    Personally, this feels like a storm in a tea cup. It is an interesting new feature but I really do not see it catching on in any significant way. Only the most extreme power users will bother using these features and the majority will never see the change.

    For example, even if website owners do attempt to manipulate users by spamming notes or adding negative comments about competitors, the vast majority will never see these notes. Users have to actively choose to view other users notes from a tiny link in the footer.

    I say let stupid website owners spam these comments. It will keep them busy doing something which ultimately will make no difference to the popularity of their site.

    Where this could be useful is when I can identify friends who I trust. Being able to see their notes or reordering of results would be of interest to me. Until then, this is non-starter.

    In browser web development tools

    In last week’s show we listed your top web development applications. Interestingly several of those applications were browser addons such as the web developer toolbar and Firebug.

    This week Smashing Magazine has reviewed 15 in-browser web development tools that offer a variety of debugging and coding features.

    The list ranges from the web known like FireBug to the more obscure like Fangs (for showing how a screen reader might read a page) and ColorZilla (for quickly listing all the colors on a particular web page).

    Other tools featured include:

    • YSlow – a Firefox extension that analyzes a Web page for front-end performance.
    • Fiddler – an Internet Explorer extension that analyzes and profiles a Web page’s HTTP traffic.
    • DebugBar – a debugging extension for the Internet Explorer.
    • Web Accessibility Toolbar – an extension for Internet Explorer and Opera that quickly evaluating and analyzing your Web content’s accessibility.

    If you are regularly coding this list is a must read.

    From tables to CSS and back again

    Kevin Yank, the co-author of Everything You Know About CSS is Wrong has written an excellent article on Think Vitamin telling us it is time to build websites using tables.

    Before you all start sending Kevin hate email I should point out he is referring to CSS tables.

    Let’s face it, the worst thing about CSS is its support for column based layout. Sure, it does a great job at absolute position but floats just make no sense! As Kevin writes…

    You couldn’t come up with a more convoluted way of expressing page layout if you tried!

    Fortunately with the imminent arrival of IE8 all major browsers will soon support CSS tables. This means any group of elements can be made to display like rows and columns within a table. Suddenly designing layout in CSS is as easy as using HTML tables.

    I know what you are thinking… ‘what about IE6 and 7?’ Kevin addresses this in his article. He suggests that because it is so easy to layout using CSS tables we will have the time to design in CSS tables for modern browsers and the fall back on floats for IE6 and 7. He goes on to suggest that perhaps it is worth simplifying your design slightly for these older browsers to further speed up the process. He believes (and I agree) that clients would agree to this if they understood the cost savings.

    Overall, I think this is a very exciting transition and one that will help bring across those hold out ‘table based designers’.

    Advice for long term success

    Our final news story today is some advice from the founder of Amazon. Jeff Bezos has done an interview with the ‘US News and World Report’ on how to run a successful business. The advice he shares is something that applies to all of us whether we are running a website or building a freelance career.

    From reading the article I took away three lessons…

    • Have a long term strategy – Whether in business or running a website, you need to look ahead. Too many of us are thinking about the short term. What feature should we implement next? Where is the next salary is going to come from? Jeff encourages us to look further and work towards long term and visionary objectives.
    • Do not be distracted – Jeff also encourages us not to be put off by others who do not ‘get’ your long term vision. Stick to your guns and keep going. It is easy to have your confidence knocked by the criticisms of others or problems you encounter along the way.
    • Take risks – I am a great believer in taking risks from time to time. A part of this is excepting failure. If you want to double the amount you succeed you must also double the number of times you fail. As Churchill once said Success is the ability to go from one failure to another with no loss of enthusiasm.

    Sure, the interview is not about web design and is written by a guy who can afford to think long term, ignore others and take risks. However, it is still good advice and something we need to take on board both as web designers and website owners.

    Back to top

    Feature: Successful communication

    We put a lot of time and attention into the content on our sites, but what about our other communications? We send out newsletters, post blogs, participate in forums. All of these reflect on our brand and the way we are perceived.

    In this week’s feature Paul examines how to improve our communications with users.

    Back to top

    Listeners feedback:

    Sign-off and payment

    We have this question from an anonymous listener:

    I have a designer’s contract in front of me and I am getting a ‘feeling’. The contract doesn’t discuss much in terms of scope; just really limits risk for the designer. Though I can understand the need, I raise an eyebrow to focusing more on ‘not getting burned’ than ‘providing a good design’ … so here is the big question. The designer wants 50% upfront and 50% on an arbitrary completion date or “prior to file relinquishment, or upload and/or assembly of website on clients web server.” My thought is I am not paying $X for a pdf mock-up … I am paying for a site redesign and would like to see it work live prior to getting signoff. (or payment) Inevitably, there is a trust issue; I believe we have both been burned in past client/ designer relationships and are treating each other cautiously. Is there an industry norm which could help the situation? My perspective is how it will look live, especially considering different browsers, am I off base as a client to see the design work live prior to payment?

    Ok, so picking this apart from the top:

    Firstly, having a contract is a good thing. Full stop. But, you don’t have to blindly agree to whatever is put in front of you. If you don’t like what you’re reading then amend and send it back. This may also mean that you want to get legal advice – I guess that depends on your confidence dealing with the legalese involved in most contract documentation.

    Contracts should be made up of two parts:

    1. the terms and conditions (the legal stuff) that should cover obligations, deliverables, rights, liability etc.
    2. the Schedule that should be a detailed description of the project – tasks, timescales, price, payment terms etc. It should also include detail on what the testing process is, what browsers/operating systems etc.

    Ideally risk should be limited for both parties. A good contract makes expectations clear for both sides and lays out what should happen if something goes wrong.

    Regarding payment terms, it is perfectly normal for a contractor to ask for a percentage of the total cost up front. But, it doesn’t necessarily have to be half up front, half on completion. We often spread invoicing over 4 or 5 different points over a project. This is good for our clients as it is an incentive for us to reach certain milestones along the way. One question I have here is – does this particular designer want payment literally on commencement? We provide 30 days for our clients to pay bills, so even though we may invoice on commencement, we will be a month into the project before we receive payment.

    Ok, more detail… the contractor wants final payment:

    • On an arbitrary completion date – you should not agree to this. Payment by a particular date is not acceptable as the work may not be completed and the delay may not be down to you.
    • Or “prior to file relinquishment” – this is not unheard of. Basically, they are saying ‘you pay us and you’ll get your stuff’. Which is fair enough as long as you (quite rightly point out) have witnessed the site operating correctly in a ‘live’ environment. I’ll come onto this shortly.
    • Or upload and/or assembly of website on clients web server – this is what you want I believe.

    A ‘live’ environment doesn’t necessarily have to mean your web server. We test all our web development work on our own development server prior to making it live and we ask our clients to sign-off on this environment prior to pushing live. We do, however, rarely invoice until the site is live because there are possible issues with the live environment that we may not have envisaged. Particularly, hosting platforms often need to be able to support certain technologies – if they don’t, you have a problem. If the designer is providing the hosting then that is unlikely to be an issue. It also gives them an option of taking your site down if you don’t pay. That way, they can happily make the site live prior to sending you the final invoice. Do they offer hosting?

    So, in conclusion, I would push for the final invoice to be on live and tested release of the website. I would also propose that payment is split into 3 points – on commencement, on design look and feel sign-off and finally, on live and tested release.

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    Can Google Chrome topple IE?

    Without a doubt the biggest story of the week is that Google has launched its own browser called Chrome. At the moment the browser is only available for windows although a mac and linux will follow shortly.

    The launch of Chrome has generated huge publicity and I am sure you are already aware of its emphasis on stability, speed and support for web applications. You probably know too that it is built on webkit so CSS support is good.

    The question is whether we will need to start testing our sites in Chrome? Well, take has been strong with figures rising up from 1% to over 6% shortly after launch. But is Chrome going to finally overcome the dominance of Internet Explorer or just cannibalise the market share of IE’s rivals? That is harder to judge.

    The browser that finally topples IE will not do so because of quality, but because of brand recognition. If IE was going to fall because of its poor feature set or dodgy rendering it would have done so already. The problem is that most people are quite happy to use IE. It is pre-installed and ready to go. Indeed many simply associate the web with that little blue E.

    Sure, other browsers have made remarkable inroads into IE’s market share. However, they have probably pushed as far as they can go. The rest of the market are those people that just don’t care. They know IE, they are familiar with IE. Why change?

    Extract from the Google Chrome comic

    However, if anybody is going to change that status quo it will be Google. Although many associate that IE icon with the internet, when they click on it they go to the Google homepage. Google has as dominate brand, maybe even more so than Microsoft. If anybody can pursued the hold outs to swap, it is Google.

    Google has a huge profile. Never have I seen a browser featured on BBC national news, but today they mentioned the launch of Chrome. They also have a lot of eye balls and with Chrome featured on their minimalist homepage you can expect downloads to go through the roof.

    Who knows if they will pull it off. What I do know is that this will certainly be damaging for other browsers especially Firefox which has been heavily backed by Google.

    131. Version Control

    In this weeks show Ryan and Stanton return to talk about the importance of version control and answer your questions on project  management and invoicing applications, download sizes and page weight.

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    News and events

    Twitter Cuts UK SMS

    This week the team over at Twitter announced that they would no longer be delivering outbound SMS over there UK number. They go on to explain that the bill which up until now they’ve been footing is simply too great and that even with a limit of 250 messages per week they estimate a yearly cost of $1000 per user.

    Thanks to established relationships with SMS services in Canada, India and the United States the outbound SMS service will be continuing uninterrupted in those countries.

    Twitter has suggested a number of alternatives to the service, links to which can be found on their blog. It would also appear that a number of start-ups are rushing to fill the void as TechCrunch have also reported.

    A large portion of Twitters popularity is due to their SMS facilities and it is feared that “freezing” out the UK and other countries from this service will be detrimental to their future.

    It reminds me of when Pandora, the online radio station, closed its doors entirely to its UK audience due to licensing constraints and it begs to question do we poor souls in the UK miss out on all the good toys?

    facelift (FLIR) Image Replacement for Fonts

    Facelift Image Replacement (or FLIR, pronounced fleer) is an image replacement script that dynamically generates image representations of text on your web page in fonts that aren’t otherwise supported in web browsers. The generated image is automatically placed on your site and works in a similar way to sIFR, the big difference being the lack of Flash.

    This script uses PHP and javaScript and utilises actual .ttf font files to generate its replacement images, so you can simply specify which elements you want to replace, h1, h2 tags etc, download a font you want to use, point the script to it and your done.

    I’m looking forward to having a play with this script as it seems to be simple to use and the fact that you don’t have to mess around with Flash like you do with sIFR is a big bonus in my book.

    Take a look at the number of examples they have on their website and see for yourself.

    Gmail went down!

    So Gmail went down for a few hours this week and as Josh Catone said in his sitepoint article article:

    Judging by the reactions on Twitter and in the blogosphere, you’d have thought that the world ended.

    There’s nothing really more we can say about this that Josh hasn’t already mentioned, but suffice it to say, no web sites/app is going to have 100% up time and this echoes what Stanton and I were talking about the other week in regards to S3 going down. It’s important to always have a backup and not to put all your eggs in one basket because when the service you’re using goes down, and invariably it will, you need a plan B.

    Back to top

    And Now For Something Completely Random

    During the recording of this weeks podcast we were thrown completely when we spotted Paul Annett from Clear:Left dressed up as a Gorilla on Yahoo Live! and then proceeded to start dancing… always aiming to share the hysterics here’s proof. Random indeed.

    Paul Annett Dresses as a Gorilla

    Feature: To Version Control or Not?

    Version control can seem like a very daunting thing to incorporate into your work flow, but once it’s there you can be left wondering how you ever lived without it. In this week’s feature Stanton shares his experiences with you in a bid to convince you why you need it.

    Back to top

    Listeners feedback:

    Project Management and Invoicing Applications

    James writes: I would like some boagworld advice. I’m a web designer and SharePoint specialist at a large company in Cambridge, UK. Over the last 3 to 4 years i have been messing around with web design etc. I now am very busy outside of work and it is getting busier every month.

    I started of with a server under the bed at home with UPS hosting these sites. They ranged from personal sites, to company profile pages to shops. This server has now been replaced with a VPS hosted externally.

    My plan is to keep working full time and manage my time very carefully outside of work and keep these sites coming in and out etc and then one day take the big leap into the self-employed world.

    What could you recommend for me to manage my tasks, projects, time-management and invoicing etc?

    I love the podcast and would be quite happy to chat further with you. Look forward to hearing your experience comments.

    Well there is a multitude of online and desktop applications designed specifically for managing your business.

    Probably the most popular project management app I know of is 37 Signals’ BaseCamp and that’s certainly the first one that springs to mind when I’m asked this question. Depending on what package you have, BaseCamp allows you to create projects, set milestones, to-do lists, manage time spent on tasks among other things, however BaseCamp is tailored more towards collaborative projects for when you’re working with a team of people. It doesn’t provide facilities for invoicing clients and managing your accounts and so it might not be the perfect choice if you working alone.

    Another app I know of and which comes highly recommended is FreeAgent. FreeAgent like BaseCamp allows you to create and manage projects, clients and timescales, however in addition it provides you with the facility to generate invoices, manage your bank accounts as well as your expenses and incomes. It’s designed for sole traders, partnerships and limited companies and is wrapped up in a nice, user friendly interface.

    A final mention goes to a Microsoft app that I came across a couple of years ago now, and has only this year been release in the UK. It’s called Office Accouting Express 2008 and it’s actually free to download and use. As you would expect it integrates with other Office applications and provides you with all the facilities you would expect from an accounting package, invoicing, client management etc. So if you’re working on a PC it’s worth having a look.

    Luckily you can have a play with all these apps before you buy. BaseCamp has a free account which allows you to create 1 project so you can get in and see how it all works, FreeAgent has a series of demos you can use to see if the interface and facilities are to your liking and as I’ve said Office Accounting Express is free. So my advice would be check out them al
    l and see what works for you and no doubt there will be several suggestions in the show comments on other apps that I haven’t mentioned here.

    Download Sizes

    Bob writes: After reading a recent post from Smashing Magazine on textures I started to wonder… what is a good rule of thumb regarding document size per page on the web? Most of the example pages in the article ranked in at close to 900kb per page… am I behind the times?

    Very good question, and one I think we all worry about at points. There’s more than just the filesize to really worry about, there’s the general ‘page weight’ which is affected by many factors, such as:

    • The number of HTTP requests made – if you’re pulling in a lot of external javaScript or CSS files, each one has to be requested seperately. You can combine these into single files to reduce load times, but at the expense of readability, maintainability and organisation
    • The size of any javaScript files you’re pulling in – you can get minified versions of most libraries, for example, which strip out all the extra spaces and line breaks in the code, which aren’t needed in order for the code to execute
    • CSS expressions can be a useful tool, but are bloody slow, especially when used a lot
    • Image filesize can have a massive effect on load times, which is one of your main concerns as you mentioned textures. I’m assuming you’re already familiar with image optimisation, but also test to see if you can squeeze images into a GIF, or a PNG8 if possible, these formats will give you a nice small filesize if you only need a limited colour pallete.

    In this day and age it’s nice to think that we’re all cruising on nice fast broadband connections, but in reality we know that’s not the case and you really have to consider your audience, and the context in which they may visit your site (Paul’s talked about this quite recently). If you expect an older demographic to your site, or people in remote areas, then they might still be hitting you on a dial up connection. Some visitors may be using poor public wifi (I get suicidal on the train to and from London as the wifi is usually worse than dial-up), or mobile devices where the data charges can be ridiculously high.

    There are a couple of tools I use to get an idea of how my pages weigh in:

    There is a Firebug addon called YSlow which provides some nifty statistics on what’s happening under the hood of the pages you visit, and also grades the page performance and suggests methods to improve the loading time of your page.

    I tested 2 sites quickly with this extension to give an idea of what you can expect to see, Amazon and Boagworld.

    • Amazon.com weighs in at 501k with 85 HTTP requests and a performance rating of D
    • Boagworld.com is a bit lighter on it’s feet at 57.6k and 79 HTTP requests, but has a performance rating of F, due to (among other things) including 37 external javascript files compared to Amazon’s 8, and 33 CSS background images compared to 9 with Amazon.

    I also use a Firefox plugin called Firefox Throttle which lets you simulate a specific network speed (such as 56k) and get an idea of how long your site will take on certain connections.

    Unfortunately I don’t think there’s a good rule of thumb here. Personally, I don’t let the page weight issue affect or limit my design, but try and make savings where I can nearer the end of the project, by optimising images, switching to minified JS libraries and reducing the amount of HTTP requests where possible.

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    120. WCAG 2

    In this weeks show we talk with Patrick Lauke about WCAG 2 and we discuss the perils of blindly following conventions.

    Download this show.

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    News and events

    IE testing made easy

    Testing in Internet Explorer is horrible for many reasons. Not least the fact that you cannot run multiple versions of IE on a single operating system.

    In the past there have been a number of solutions to this problem. There were standalone versions of IE. However, it quickly became apparent that they did not behave as IE does natively. There are online services which provided screenshots of your site in different versions of IE. However that does not give a sense of whether interactive elements were working correctly.

    The only really feasible solution was to run multiple operating systems as virtual PCs but this was slow and inconvenient.

    However, it looks like things might be about to change. DebugBar have just released IETester. A free web browser that allows you to have the rendering and javascript engines of IE8 beta 1, IE7, IE 6 and IE5.5 on Vista and XP all at once.

    They are currently describing it as Alpha software (whatever that means), so it sounds like it is still a work in progress. As with any such software it is hard to know if it is accurate. If you do choose to use IETester, I would still recommend giving your site a final once over in native copies of IE before making it live.

    That said, this does look very promising and I will be trying it out myself very soon.

    Hosting your Javascript libraries

    Our next story is an announcement from Google. They have started to host the main Javascript libraries including…

    • jQuery
    • prototype
    • script.aculo.us
    • MooTools
    • dojo

    This means that if you are using a Javascript library it does not need to run from your own server, but can pull it directly from Google.

    “Why would I want to do that?” I hear you cry. Mainly to improve performance. First, according to people much cleverer than myself the Google servers are faster and can deliver libraries much quicker. I know little about server performance so I will have to take their word on this.

    However the main reason is that if enough web developers use this approach we will see a significant caching benefit. Lets say a user visits headscape.co.uk and this site pulls its jquery library from Google. Boagworld.com does the same thing so when the user visits that site it uses the cached version (from the visit to Headscape) rather than re-downloading it again. As more and more sites pull their Javascript libraries from Google the likelihood that a user already has a cached copy of that particular library increases.

    Of course allowing Google to host your Javascript does require a level of trust. What if Google goes down? What if Google turns evil and starts using Javascript to manipulate your site? What about the data this approach gives Google about your site?

    However, if these concerns do not worry you, then there are definitely tangible benefits.

    Prototyping website interaction in flash

    Next up we have a tutorial demonstrating a quick and easy way to prototype complex website interactions.

    In some ways the static Photoshop comp is becoming less useful. Modern websites have numerous interactive elements that are hard to convey through static images. There is a need for something that can demonstrate this functionality.

    We have spoken before about wireframing interactive websites, but not how to demonstrate changes in visual look and feel. This article on boxes and arrows suggests that Flash maybe the answer.

    The advantage that flash has over something like a clickable PDF is that it allows for easier updating when the client wants to make changes. However, it does require basic Actionscript skills. Fortunately, the tutorial talks you through these step by step and none of it is too challenging.

    If you are looking for a way to better demonstrate interaction in your design comps then this might be the answer.

    The rule of thirds

    The final news story today is another post from those lovely people at Smashing Magazine (we love them since they said nice things about our podcast!) The article entitled “Applying Diving Proportion To Your Web Design“, introduces the reader to the fascinating subject of the golden ratio (also known as the divine proportion or rule of thirds.)

    If you haven’t come across this principle before then I highly recommend reading more. The rule of thirds emerged in the Renaissance but has always excited in nature. There seems to be something inherently pleasing about these proportions and they occur again and again. There is something about human perception that is naturally drawn to this composition. We can use this to our advantage when designing websites.

    The article goes on to demonstrate how the golden ratio can be used in all aspects of design from photography to web design. In particular it focuses on the benefits this can provide to the grid structure of your sites.

    Admittedly if you have not come across the rule of thirds before this can all sound like hocus pocus. However it really does work. Following principles like this can dramatically improve your designs. What is more they can be followed by anyone even if you would not consider yourself a designer.

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    Feature: Defying Conventions

    As the web matures an increasing number of conventions are emerging. But should we always follow the crowd? In this weeks feature we discuss just that.

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    Interview: Patrick Lauke on WCAG2

    Paul: So joining me today is Patrick Lauke from splintered.co.uk, is that best way to refer to you?

    Patrick: Yeah, it’s one of my many monikers, yes.

    Paul: Just so many presence on the web, you’re just so well known. Good to have you on the show, Patrick, it’s been a while.

    Patrick: Thanks for having me.

    Paul: I don’t think you’ve actually been on Boagworld before have you done Dot Net with me, but I don’t think you’ve done Boagworld.

    Patrick: Exactly, yeah, I’ve only had the pleasure of sitting on the Dot Net one.

    Paul: Well this is the proper grown up, you know, professional version compared to Dot Net.

    Patrick: Super!

    Paul: So the reason I wanted you on the show, Patrick, I have to be honest is as much for me as it is for my listeners this time round, because you are our resident accessibility expert, and we had a conversation a long time ago on the show about WCAG2 and we talked a little bit, not with yourself but we’ve talked on the show before about WCAG2 and it was coming along and all the rest of it, but it suddenly occurred to me we haven’t done anything on it for ages, and I’m wholly ignorant on the subject and the current state of affairs, so I thought, I know, I’ll get Patrick on the show, I’m sure he’s bothered to read it and knows what’s going on. Hence you’re here.

    Patrick: Excellent.

    Paul: So you’re not going to let me down, you have actually read WCAG2 have you?

    Patrick: I have, I’ve been fairly involved with it, yeah.

    Paul: Good! That’s encouraging. OK so perhaps the best place to start is, where’s it currently at, what’s the stage of development at the moment?

    Patrick: Right, well literally a few weeks ago it entered what’s called the Candidate Recommendation Stage, all part of that W3C terminology they use. It wasn’t…it has been in last call for about 2 years now, but yes, Candidate Recommendation really means that now the WCAG working group and the general public has been kind of sending in comments etc on the status of the document. They’ve all reached kind of a broad consensus about, yeah, it’s fairly…it’s pretty much there, you know, it’s fairly accurate, technically there’s no big howlers in the actual wording of the things. I mean there might still be a few minor, minor details that change from now until the end, but pretty much the actually core of it is as good as it’s going to get.

    Paul: OK.

    Patrick: And really the…kind of the purpose of this Candidate Recommendation Stage, you know, why aren’t they going straight out and releasing this now as a standard, is really to give people an opportunity to start test driving, you know, what WCAG2 says in its current state, so working group thinks it’s pretty much there, let’s test it out actually in the real world, so give people the opportunity to run it…run their websites through their paces according to WCAG2, see if, you know, things are feasible, if it’s realistic to kind of say, yeah, this will be the standard from now on, and they’ve actually…they want to make it quite official, so if you have an intention of kind of doing that, you have a website and you want to actually officially say, OK, I’m going to use that website to test WCAG2, they’re now asking for people to basically register their interest and to actually, you need to then implement that, you need to say, right, I’m going to run WCAG2 on my site and by the 30th of June you want to be able to basically say right, I’ve finished it, and then give feedback and basically say yeah, no problem, or you know, we tried and tried, but this is actually not realistic, it might need to be modified, but unless there are major, major issues that come out in the wash as people are now trying to implement it and test drive it, it should be fine really. One of the main things with WCAG2 is, as with any kind of Candidate Recommendation documents, is really that there are a few items where even though we’ve got consensus, the working group isn’t 100% sure that they’re going to make it in their current stage, so they’ve kind of gone very ambitious with some of them, but they realise that yeah, it might not actually make it through, and they’re called….quite fittingly, items at risk, which in the latest CR document, Candidate Recommendation document, they’re clearly marked, and they’re basically…the testing phase is really about, let’s have a look, specifically these kind of items at risk, can they actually be implemented in the kind of more stringent way that we’ve worded them? If not, we might have to scale them back. I mean there’s one for instance where it says, it talks about, you know, colour contrast, and they’ve worded it currently that the contrast needs to be on a ratio of 5:1, so if you’ve say got, you know, text and background colours, you need to have…want to do your calculations for the various algorithms, there needs to be a contrast of 5:1. Now they’ve put that at risk, because some people still felt that it might be a little bit….setting the mark a little bit too high, and they were already saying, OK, well if it turns out that it is too ambitious to say, right, you need to have that ratio, that they’re happy to kind of jump back to 4.5:1 or even 4:1, so it’s kind of things like that, we’re really now at the nitty-gritty stage with these kinds of things, of saying, you know, can it actually be implemented.

    Paul: So this is getting very close to the point where, you know, your average website owner and your average web designer needs to be…we need to be looking at this now, don’t we really? I mean we’re getting that close?

    Patrick: Yeah

    Paul: OK, I mean it sounds like things have gone a long way since the kind of early stages where WCAG2 was quite heavily criticised. I mean what kind of shape do you personally think it’s in at the moment?

    Patrick: Yes, I mean looking back, I think it was May 2006 where Joe Clarke wrote his kind of vitriolic post, to Hell with WCAG2 on A List Apart, we have definitely come a long way since then. I think it was a good wake-up call back then for somebody like Joe, somebody of Joe’s stature, to really come along and, where web designers maybe at that stage weren’t really that interested in WCAG2 to actually say, look guys, you need to start looking at this because in the current shape it’s in, it’s really not feasible, and what Joe said at the time, there are many things that he criticised, but you know, overall he was spot-on with a lot of the things. The main thing was that the whole document at that time was extremely bulky, it was one big monolithic document which tried to do everything. There was loads of Orwellian-style language, everything was made up of Newtons, and they pretty much invented…because the problem with WCAG2 it’s a kind of full shadow of it, is that because it tries to be technology agnostic, it tries to avoid in the main document and talk about anything relating to actual technology, so it doesn’t mention specific HTML elements or things like that, so to make it very tech-agnostic, that document at the time really re-defined almost anything, so it didn’t talk about web pages, but it started ta
    lking about web units, and basically the glossary was almost bigger than the actual document, so you know, that was very problematic because even people who’d been doing web development for years, if you just gave them the document as it was, they would have had to completely re-learn whatever all the terms were, it was of no practical use.

    Paul: So has all that gone now?

    Patrick: Yes. The language has been simplified. I mean it’s gone now from 2006 onwards it’s gone through, I think it was 2 or 3 last call stages. Well it went back from…in 2006 it was at last call stage, literally the stage before we’re saying, OK, we’re up to Candidate Recommendation. They actually scaled that back. W3C don’t admit that was because of Joe Clarke, and OK, it was probably not exclusively because of his article, but I think the general kind of feelings that it stirred up, or that it tapped into, kind of made the W3C reconsider. They’ve scaled it back to a public working draft, which is kind of one step previous to that. Everybody had a pretty good look at it. There’s been rounds and rounds of comments, I mean I’ve submitted in the 2 year period that it’s now been since that article, I’ve submitted loads of comments. I mean ranging from really small things like, oh you missed a comma there, or that’s not very clear, to kind of very substantial things about the actual core concepts that are being discussed, and in that process, a lot of really hard copywriting and editing has happened since then. They’ve also split out the document into far more manageable sub-documents themselves. One of the main things, for instance, is that the whole structure of, you know, WCAG2, it’s actually a suite of documents. The main guidelines document itself is only a handful of pages, I think it’s…yes, 19 pages I’ve printed out today. That is purely the core guidelines document, and that’s the only part if you will, that is actually normative, that’s the only one that is the actual guidelines. Then there was a lot of extra documents that really are just what’s called informative, so you can read through them, but you can’t actually refer to them in terms of, you know, just if somebody sort of says, your site isn’t accessible, you can’t point to an informative document and say, yeah, but I’m following that particular thing.

    Paul: OK

    Patrick: One of the documents will be the techniques document. You can’t actually point to that and say, well I’m following these, because the only thing that’s important are the actual guidelines, so they’ve really slimmed it down, broken it up into separate documents, you know, 19 pages printed out, it’s nothing, you can pick that up, you can read it through. It’s roughly the same size now of WCAG1 if you will. So they’ve simplified the language. There were loads more contentious kind of fundamental problems with WCAG2 as it was back in May 2006. I mean one of the main ones that really caught, you know, the eye of a lot of developers, was the concept of base lines where basically at the time they were saying, even though the concept itself is good, but it’s pretty much read like, as a website owner I can basically say, right, to work with my site, you need to have Flash and you need to have this and you need to have that, which was completely opposite to, you know the very austere WCAG1 which basically said, you can’t have anything. This seemed to open it up completely and allow for website owners to basically say, right, you know, we are going to do a whole Flash website if you will, and our baseline will be, you need to have Flash to use this site. But the concept was good at the time, but the wording pretty much came out like that, so these kinds of things, base lines, at its core, is actually still in the current document. They’ve basically re-worded it and turned it on its head, where before it was talking about website owners can say what technology they’re using, now it’s far more, if as a website owner or designer, I’m using a technology, I need to make sure that I know for a fact that it’s supported by accessibility…assistive technologies, for instance screen readers, so they kind of turned it on their head. The onus isn’t any more on the user to say…to have the latest technology, but on the developer to make sure that the technology they use needs to be accessibility supported. So loads of kind of fundamental changes like that have happened really, and no, definitely to go back to the original question, it has improved quite dramatically since May 2006. I mean I’ve now familiarised myself extensively with it. It’s good bedtime reading material!

    Paul: You’re not convincing me of that one. Not unless I want to go to sleep I guess!

    Patrick: I know. OK, I’ll be blunt, it’s better toilet reading. You kind of print it out and you put it there, instead of a novel you’ve got that there. But it is very good. I mean it’s now down to the level of…it almost reads like common sense. You kind of…you go through it and you just find yourself nodding and thinking, like, that’s not contentious. OK, there are still a few here and there where I might slightly disagree in a heated argument, but overall there’s nothing really there that makes me think, ooh no, that’s never going to be realised, so absolutely, it’s in very, very good shape I would say, and this Candidate Recommendation Stage looks like it’s going to be very successful really, and fingers crossed, I think; I’m not 100% sure now of the timeline that W3C are working by, but I wouldn’t be surprised if, say by the end of calendar year, we might see actually WCAG2 being released and getting out and becoming a proper recommendation.

    Paul: Cool. So then what’s the big differences from WCAG1. I mean with WCAG1, you know, every kind of standards-based designer became very familiar with that. I was a great fan of that, you know, single sheet which listed everything by priorities and I would go through and I’d check myself off, and I kind of knew where I stood with WCAG1. With WCAG2, it’s much more of an unknown entity at the moment, so kind of give me the potted version. Where are the big changes?

    Patrick: Right. No you’re quite right, it’s actually a lot more vague WCAG2, but it’s that way for a reason. Right, so WCAG1 really was very much, I mean it’s a product of its time, I mean it was 1999, the web was still quite in its infancy, and it is very much HTML focused, WCAG1, there’s no denying that. There’s a few mentions of things like CSS, but pretty much it’s all about how to use HTML to create content that at the time would be deemed accessible. I mean JavaScript was pretty much bad; I mean you could use it but you need to make sure there’s a fall-back. Non-W3C technologies were completely out basically, unless you provided a W3C alternative, so things like Flash and PDF etc, when they first started becoming more and more used, that directly clashed with WCAG1 at the time. Now WCAG2, as I mentioned before, it’s far more tech-agnostic. It tries to basically not t
    alk about specific technologies. It doesn’t directly reference HTML or CSS or Flash or Flex or various other things in the actual core guidelines. Now the reason for that is WCAG1 as soon as it was released, the thought behind it was that it would be updated on a very regular basis, but from 1999 onwards, nothing has really happened, and because it was so heavily influenced by the technology of its day, it aged very, very badly. I mean nowadays, if I hear people saying, we’re building against WCAG1, I almost have to chuckle a bit, because it is pretty much just going back to, you know, we’re doing the web like it’s 1999, you’re not really allowed to do anything, and it’s completely opposite to what’s actually happening with the web. I’m not going…well I am going to say Web 2.0 to sound all trendy, but you know, all those things, Ajax, Flash, PDF etc, particularly say PDF, there is now…there are now easy ways, or relatively easy ways, to create reasonably accessible PDFs, I mean the technology itself has moved on, the format has moved on, screen readers are quite capable of dealing with well-structured PDFs that are created in a certain way. We’re not really talking about, you know, you need to test your pages with links because, you know, people might just use a text only browser. Things have moved on, but WCAG1 is pretty much kind of frozen in time of 1999. There have been a few kind of…people who’ve been working towards WCAG1 have started kind of re-interpreting it a bit for the modern days. I mean in my own practice in my…one of my other identities, in my day job as web editor for the University of Salford, I’ve never actually said, we’re going to make our pages WCAG1 compliant, but always said, you know, we’re going to take inspiration from WCAG1, filter it through our own knowledge of what the technology landscape actually is today, and try to do the best we can to actually serve the users and you know, how they currently use the web.

    Paul: So….so are you, you know, you said that you’d never claimed in your day job, you know, to be WCAG1. Are you intending, you know, are you more confident in WCAG2 to be able to say that, that we’re going to be WCAG2 compliant, or is it not that kind of thing?

    Patrick: I think …I think yes, WCAG2, it would be a lot easier to say we’re working towards WCAG2, because to kind of go back a bit and explain WCAG2’s kind of…the thinking behind WCAG2 and how it’s structured. WCAG2 as I said, doesn’t talk about HTML, CSS, it really just sets out very general principles, when then break down into guidelines, which then in turn break down into success criteria. Now again it probably sounds like there’s a whole new language to learn, but it is fairly straightforward, so if you think, web pages themselves need to be the four principles. They need to be perceivable, operable, understandable and robust. So those are the four kind of guiding principles, which you know, make sense. It was already implicit in WCAG1, but this kind of just spells it out. These are the kind of four things that we want to make sure. Now under each of those principles, say perceivable or whatever, there are guidelines which still provide…they don’t go into detail, but they provide some very, very basic overall goals, so what we want to achieve is X. They’re not testable, because they’re still very, very generic, they’re saying, we just want to make sure that people can, say, use a keyboard to do things. They don’t go into detail about what that means particularly. And then under that you’ve got the testable, what are called success criteria. Now these are very small kind of little atomic sentences if you will, that say, right, very specifically, if you’re providing this, then make sure that that happens. Now I’ll pull out an example, I’ve made some notes here, let me just go through…yeah, I’ll give you an example here. So in the big WCAG2 document, you’ve got principle number 2, operable. User interface components must be operable. So, you know, you can’t argue with that, fair enough. Underneath that, there’s loads of guidelines, I’ve pulled out one here, guideline 2.4, navigable, which states that you should provide ways to help users navigate, find content and determine where they are. Again, that’s a very, very broad goal that doesn’t say anything about you need to use a link, you need to put title in here, or you need to make sure you use access keys. None of that. It basically just very generically tells you that. Now under Guideline 2.4, there’s loads of smaller success criteria. Now I’m just going to pull out one of them. The first one, 2.4.1, which basically is called bypass blocks, and I’m just going to read it straight from the thing, ‘a mechanism is available to bypass blocks of content that are repeated on multiple web pages’

    Paul: Yes

    Patrick: Now again, this doesn’t say anything about HTML or whatever, but it is quite testable. You can actually pull up your web pages and say, right, are we following this? Is there a mechanism available to bypass blocks of text, blocks of content, sorry, that are repeated? So I don’t know if that gives a flavour of…

    Paul: Yeah it does.

    Patrick: …against WCAG1. Now you couldn’t write a validator to actually just run through this and check for that, that is one of the core differences I think with WCAG2 compared to WCAG2. I mean even WCAG1 we all agreed that you can’t just run it through Bobby and then, you know, if Bobby gives you the thumbs up, that’s good. You still have to do some manual checking. But there were a lot of things that because it was so HTML-centric, you could pretty much run it through something and it gave you a fairly good indication of whether you were achieving that particular check-point in WCAG1 or not. Now the way the success criteria are worded, yes you could say, OK, if we accept that, we want a skip link, and the skip link will fulfil that particular success criterion, we could write an automated tester that just looks for skip-links, the presence of skip-links, however you want to code that, but it’s not to say that that is the only way in which you can pass that success criterion. The actual guidelines don’t say exactly what you’re supposed to do. They pretty much focus on the end result and particularly what I’m interested in, they focus on the end result for the user for the most part, so it really puts the onus on the developer to understand, these are the user needs, and this is the kind of very generic thing that needs to happen. You can then, from that success criteria, jump over to the techniques document for instance, which actually goes into detail, if you’re using HTML, here’s some of the ways in which you could achieve this success criterion, and then you can test against those, but the techniques document is only informative, it’s not the be-all and end-all. You could follow whatever’s said in there, or you could actually come up with something that’s completely separate, is not mentioned anywhere in the techniques, but if the end result of an actual real user is still, OK, they can still bypass blocks of text that way, then that’s fine.

    Paul: Which is great, because it kind of gives people the freedom to innovate and come up with original ways of solving accessibility problems.

    Patrick: Absolutely, and it puts…it puts the focus straight back on doing something that is good for the user, rather than right, we’re just going to go and make sure that we tick that particular box because the guideline says we need to do X in HTML and, well, we’ve done it, so we’re cool. This kind of forces you to actually think about solutions. I mean you can… you can go into the techniques document, and what’s mentioned in the techniques document, is pretty much they’re tried and tested ways in which that situation has been solved, so you know, you can be I’ll say lazy, but you know, you can get guidance from that techniques document, but that’s the important thing to know, is it doesn’t mean that you have to necessarily use one of those techniques, and absolutely you’re right, this will stimulate a lot more creative kind of ways in which these success criteria can actually be met. And as I said, it then applies to any technology. You could say, right I’m going to provide that functionality in Flash if I’m doing Flash, or maybe I need to do that in PDF, or whatever, so it is a lot more open. Which obviously is a problem if you’re very set in the ways of I’m going to run it through a validator, and I’m going to get a clear yes or no answer, because you pretty much need either a lot of user testing to say, OK are the users actually able to do this particular thing that the success criterion says, or you get experts that kind of help you with that, and there it’s a lot more likely that you’re going to get 2 or 3 experts and they might not necessarily agree on what’s the best way to implement something, so that is kind of…not the problem I would say, but the slight shift in mentality that website designers and website owners will have to make, that it’s less easy to make a very kind of cut and dried, yes it’s accessible, not it’s not accessible. I mean it was problematic before, now it could be even more woolly, which you know, is a bad thing in a way, but also a good thing because it does force you really to focus on the actual core of the problem rather than trying an easy way out and just implementing some mark-up that a guideline suggests.

    Paul: Yeah, I mean yeah, I can see how it potentially might create some legal problems further down the line, but it certainly gets people beyond that kind of arse-covering check-box mentality, which has good to be good. So it sounds like a lot of the time we’re kind of going to be working as web designers on the success criteria level where we’re going through and making sure we conform with these various success criteria. What about priorities? WCAG1 had Priority A, AA, AAA or whatever you want to call it; Priority 1, Priority 2, Priority 3. I mean, did, you know, is there anything like that any more or has that gone away completely?

    Patrick: No, that’s actually still there. At one point there was a bit of a change in terms of how it’s going to be worded, whether you could achieve full compliance or not by following…having to do all the success criteria for a particular level or not, but no, they’re pretty much there in their old form if you will, so it’s still called Level A, AA and AAA. One of the things that WCAG2 has tried to do in its wording of these Levels is to say that it wants to remove the kind of idea of hierarchy that AA aren’t less important than A, and AAA aren’t less important than AA. They’ve written a lot of nice words around it to explain why it’s actually still worth doing AAAs when you’re not fulfilling all of AA etc, but I think they’ve actually muddied up the waters a bit because in effect, you can’t claim, say, AAA, if you haven’t claimed AA, so the hierarchy is actually still there, so probably this explanation was quite confused, but it actually reflects exactly how confused the WCAG2 document is about that. They’ve tried to kind of have their cake and eat it at the same time, I think, because they have to…necessarily have some hierarchy, but they’re really trying to stress that they’re all equally important, you know, but some are just more important than others. So…interesting.

    Paul: Yes. So I mean what, you know, we’ve got potentially, you know, if you’re right, until about Christmas to sort out our act and to kind of really get thinking about WCAG2. What kind of steps would you recommend for people that are owning and running websites in order to kind of prepare for this?

    Patrick: I would say that because WCAG2, as I say, is a whole suite of documents, you’ve got the actual guidelines which I mean now I can read them and they’re quite understandable to me, but I’m obviously very close to the subject at hand. I can kind of understand where they’re coming from. But as part of the suite of documents, there are kind of better documents possibly to start with, depending on what your current level is. There are ….there are simple things like Understanding WCAG2, which kind of takes a helicopter view of WCAG2 and gives a lot more context that explains why, you know, certain guidelines are important, how, you know, people will use them, how they will benefit from them etc. It goes more of a context. It’s obviously a lot weightier than the actual core guidelines, but that is…if you’re a bit rusty with, you know, I haven’t looked at WCAG2 at all, you’re a bit rusty with what WCAG1 even was about, beyond just being a document that you checked some boxes against, that’s certainly worth reading, just to really get a feel of understanding why….why are we changing things, why wasn’t WCAG1 good enough, so that really gives you a good kind of introduction to the subject. And I think that’s an important step towards actually implementing WCAG2 would be for people to buy in, as with anything, if you’re trying to push it through at an organisational level. People need to understand the rationale behind it. You can’t just dump this document on say your developer’s desk and say, right, these are the new rules, you know, white is black, black is white, this is what you need to do now. They need to buy in from actually understanding what the rationale behind it is, so the understanding document will really give them all the information they need. Some, you know, technically minded people might be tempted to jump straight to the techniques document, which is fine, but again with the caveat that I mentioned before that the techniques document is actually only informative, so whatever’s written in there is not the law. Some techniques that are currently in there might even be proven later on to be maybe not optimal in certain situations etc, so it’s not the law; it can help you initially get, if you’re really technically minded, you might read the success criteria and say, yeah, OK, that’s all nice language, but what does it actually mean, you know, if I’m doing HTML, what….what are you expecting me to do? The techniques document can help, it will give you actual examples. If you’re using HTML do this, if you’re using Flash do that, etc, so it brings it back down to something that as a techie, you might be more comfortable with, but again, understand
    ing that that is not the law; those are not the guidelines, and that there might be even better or more creative ways around the problems, but it’ll get you into the right frame of mind I would say.

    Paul: Cool

    Patrick: There’s also documentation that just pretty much compares WCAG2 to WCAG1,

    Paul: Ah, that’s good

    Patrick: Yeah, if you’ve got a lot of experience with WCAG1, that will kind of help you roughly map, you know, what used to be WCAG1’s check-point about this, is now this far broader guideline that covers a lot more aspects, so it’ll help you kind of move towards the thinking behind WCAG2. And I think that is the main thing as a website owner or as a designer; it’s more of a shift in perception if you will, more of a shift of understanding of what accessibility is, more than, you know, the change of how is my mark-up now going to be affected by it. It’s really moving beyond that kind of very HTML specific, you must do exactly this, to a more, you need to understand how users actually use your website and how to creatively kindly of help them in that pursuit really.

    Paul: Cool. I mean that sounds good; there’s lots of different ways you can kind of start the process of learning it

    Patrick: Absolutely

    Paul: …which is good. I mean I guess my last question, you’ve almost kind of answered, which is, you know, if you’re somebody from a WCAG1 background that is comfortable with WCAG1, the one thing that you’re thinking is, hang on a minute, I kind of knew this, I had my head around this, you know, I’ve suddenly got to change to this new system, you know, is it going to involve more work, is it going to be painful? The fact that you’ve talked about this document that does transition, you know, between WCAG1 and WCAG2 sounds helpful. Overall, do you think it’s going to put more pressure on designers or is…more going to be expected of them as they develop stuff?

    Patrick: I think it’s going to be interesting for a variety of reasons. I wouldn’t say necessarily there’s going to be more work involved. If you’ve been working similar to the way I’ve been working, that you take WCAG1, you take what you want from it, and you filter it through your knowledge of, yeah, that screen-readers can actually work well with PDFs, so I’m ignoring the non-W3C technologies I’ve banned that used to be in WCAG1, so if you’ve actually been doing accessibility based on WCAG1 in the real world rather than simply just following it as a set of check-points that you just tick the boxes, I wouldn’t say it’s going to be more work. Certainly if on the other hand, if you have been somebody who hasn’t been too understanding or involved with WCAG, you pretty much had it as a function in your, say, Dream…copy of Dreamweaver or whatever, I’ll just quickly run it through this validator, I’ll run it through Bobby, although Bobby’s now gone, thank God, various things like that, you know, if you really just saw it as a check-box exercise, yes there will be…it will be more of….I don’t want to say paradigm shift…well there you go, I just said it….absolutely, no cliché will be left unturned in this particular episode…you really need to start understanding it more. But if you’ve actually been doing what I would term in a quite elitist way, real web accessibility over the last few years, there’s no major, major big surprises there, and there’s…I wouldn’t say there’s a lot more work involved. Now it would be interesting, I think, one of the aspects will be if you’ve been working in an organisation and you’ve been trying to appease management say, and one of the things that management might have erroneously picked up is, we need to make sure our pages are Bobby-compliant, for instance, is that will be a difficult, I would say, or challenging, should we say, situation because you will have, already at the time you might have been crying, saying, well, the validator can’t check everything, you still need to do manual checks, but at the end of the day, some managers, all they wanted was to see the thumbs up and the smiling policeman with the helmet on their website. This time around it will be a lot more difficult, and yes, as I mentioned before, there will be automated tools that will help you in determining whether you’re doing certain things right according to WCAG2, but because, as I said, the techniques…there is no definitive list of techniques that are OK, and there are no definitive lists of techniques that aren’t OK, it’s practically impossible to write an automated checker that will be able to check against everything, so tools…automated tools will really just be relegated to certain interpretations of WCAG2. I know that there’s a few organisations in the States that are currently working on, you know, validators. I think the….name escapes me now, but the Fraunhofer Institute in Germany, they’re currently working on their own version of a WCAG2 accessibility tester for instance, and I had an interesting discussion with representatives from Fraunhofer the other week when I was in Germany at a conference, and they’d pretty much agreed that their tool will only check against, basically, their favourite techniques if you will, from the techniques document. Now who’s to say, as we said before, that those are the best techniques? They’re ours. You might come up with a really creative way that no tool has been primed to kind of sniff out in your mark-up or in your Flash or PDF or whatever, so you’ll always get a very, very subjective, based on what the developer’s written into their tool, very subjective assessment of your website, so bring it back to the point, it will be extremely difficult I think for a manager to be able to say, right, I just want to make sure that we pass that particular test, unless you then go and dig out exactly what that tool is looking for, and you end up back in the situation that we used to be in, where you’re trying to write it to get a good grade from a tool, rather than actually thinking about what is best for, you know, users with disabilities or users in general, so that, I think that will be the more challenging part, as I said, the paradigm shift, getting managers who might not have understood it up to now, to really kind of confront the fact that automated tools aren’t the be-all and end-all, and that yes, everything is a lot more subjective now, so really I would say the only solution to that is really start thinking more exclusively about proper user testing, getting actual end-users in there. You could give them the success criteria from WCAG2 and basically say, can you confirm that this is something that you can do on our website, so it becomes a lot less about automation and a lot more about actual end users.

    Paul: Cool. I mean it all sounds really exciting, you know, a bit apprehensive, you know, a whole new thing to learn and all the rest of it, but I think the whole freedom of approach side of things, that you can approach problems in different ways and sold things in different
    ways, is very refreshing and it all sounds really exciting. Patrick, thank you so much for coming on the show, that’s been really enlightening, and I look forward…

    Patrick: a delight

    Paul: Yes, and I look forward to getting you on again, maybe to get into some specifics once WCAG2 is up and running. Good to talk to you.

    Patrick: Yes, super duper. Okey-doke.

    Thanks to Alison “Anna’s Mum” Debenham for transcribing this interview.

    Back to top

    Listeners feedback:

    What are the key features of a CMS

    Hi Paul. Hi Marcus. What in your opinion are the important and fundamental features of a CMS, not such as the ability to create pages, but the add-on features that make a CMS better than other CMS’s around it. Thank you very much for answering my question.

    Interestingly Drew Mclellan was talking about content management systems at this years @Media. He had an excellent list of things to look for in a CMS. Some of his recommendations were…

    • Friendly URLs
    • Data Feeds(RSS)
    • Customisable and accessible administration interface
    • Well implemented search
    • Multi-site support
    • Multi-language support
    • Caching
    • Support for user generated content

    Interestingly some of the features he looks for (such as friendly urls) are not always required. He wants to see them there because it indicates best practice from the developers who built the system, not because he actually needs them.

    He also spoke in his presentation about the importance of not buying a CMS based on a wish list of functionality you might need one day. This will lead to unnecessary expense. It is also the problem with ‘off the shelf content management systems’. You end up buying functionality you don’t require and introducing additional complexity into the user interface. Perhaps that is the reason why both edgeofmyseat.com (Drew’s company) and Headscape have chosen to build their own CMS codebase, which can be customised to clients needs.

    If you are looking for more information on the selection of a content management system be sure to check out episode 24 where we dedicate the entire show to the topic.

    Is certification worth it?

    Chris asks: I’ve been working in web design for the last 5 years and am really looking to get into the more user experience side of things. I was wondering if you or our listeners knew of any qualifications or certifications that might be a good idea. Are they even worth the good idea in the first place or are they not worth the paper they were written on?

    As somebody who regularly recruits user experience designers I have to say that qualifications and certifications mean little. Sure, I like an employee to have a degree simply because it demonstrates a certain level of academic achievement. However, I don’t think that web specific qualifications count for a huge amount.

    What I consider important is example work, that shows your skills in user interface design. I want to see sites you have produced and for you to explain to me the underlying thought process that went into them.

    Given a choice between work experience with a high profile web agency or becoming a student again, I would recommend the former every time.

    Building for the future

    Does building with web standards really provide a firm foundation for the future or will websites be forever stuck in a cycle of sporadic redesign?

    This year at @Media I moderated a panel on communicating best practice. My fellow panellists were exceptional and nobody could dispute the excellent advice they gave. I on the other hand managed (as always) to court some controversy with my off hand remarks.

    At one point in the presentation I endeavoured to argue that one advantage of applying best practices today (such as separating content from design) was that it broke the cycle of continual redesign.

    A major grievances of management is that every few years the old website is thrown out and a new one is built. They are horrified by this for a number of reasons:

    • It means a massive outlay of cash every few years.
    • It involves completely writing off previous investment.
    • The site rapidly becomes out of date but they cannot justify another big rebuild.

    I argued that a standards based website moves away from this model towards an evolutionary, rather than revolutionary, approach.

    Stuart Langridge who was also speaking at the conference, challenged this line of reasoning suggesting that over the next 5-10 years the web would change beyond recognition and that the speed of change would ensure the redesign cycle continued. He even suggested that we would all be building our sites in Silverlight by then. Fortunately he was only joking and this wasn’t some kind of prophetic vision.

    Although I certainly understand Stuart’s position I have to say I think he is over estimating the speed of change. When looking at the future we all have a tendency to over estimate the speed of progress (I am still waiting for my hover board and cyborg eyes) and I believe Stuart is doing exactly that.

    The web will certainly be a different place in 10 years, but it will not be so different as to undermine the benefits of standards in planning for the future. For example separating content from design is going to allow for a gradual transition of content from HTML to XML or whatever follows. It will also allow for easy design changes to keep in line with best practice or the latest design trends.

    Am I saying that if your site is built with the standards now that you will have the same site in ten years? Well yes and no. Probably the entire site will have been replaced bit by bit. However, I don’t anticipate having to dump everything and start again every few years.

    It reminds me of a scene with Trigger in Only Fools and Horses. Trigger was boasting to Del Boy and Rodney about his road sweeping broom. He proudly announced that he had had the same broom for over 20 years. The other two looked at his mint condition broom and appeared dubious. Trigger went on to say that he had cared for the broom lovingly, replacing the handle 14 times and the head 17 times.

    Was it the same broom as he started with? Of course not. The handle and head had both been replaced. However, he had never had to throw out the whole broom and buy a new one. That is what it should be like with our websites. We should replace and upgrade parts of it on a regular basis rather than start again every few years. Standards and best practice make that possible.

    Location aware

    The web is full of exciting innovations at the moment. However, it is geocoding that personally excites me the most. In this post I explain what it is and why I believe it offers so much potential.

    I am definitely not an expert on geocoding but I have been aware of the idea for a long time. I first encountered the concept back in the late 90s. At the time it entirely passed me by and I couldn’t see why the person explaining it was so excited.

    “Just imagine the possibilities if every file had a location stamp like it has a date stamp”

    I obviously lacked imagination. It all felt too theoretical. Too far off.

    Later the concept was reintroduced to me, but this time all I saw was a world of adverts being pushed to my mobile phone as I walk by the local starbuck. Who wanted that?

    The lightbulb finally switched on when I heard Tom Coates speaking at d.construct last year (Download Tom’s talk: MP3). He talked about a project he was working on called Fire Eagle that allowed applications to pass your geo location back and forth.

    Geocoding is a reality now

    Nine months on and I have finally got to play with Fire Eagle. I no longer need imagination to see the potential, it is no longer far off. Geocoding is here and boy am I excited.

    For me the real power of geocoding comes because of mobile devices. Once your mobile knows where you are the possibilities are endless. My iphone for example lacks GPS but it can work out my position based on cell towers and wifi networks. This enables me to do lots of things…

    All of that I setup for myself in a couple of hours. I haven’t even scratched the surface of what is to come.

    The website owners perspective

    This is not just something consumers should be getting excited about. It offers huge potential to website owners as well, because it provides users with new ways to access their information.

    Consider for a moment what information you hold that is location specific. Do you have physical outlets (or other points of interest) that could be geocoded so users can easily find them? Maybe the content on your site relates to a geographical location (for example a university website). Or would users find it useful to know where you wrote a particular page of content (maybe a travel blog)?

    I am the first to admit that geotagging is still in its infancy. However, there is no doubt it is on the cusp of going mainstream. Consumers have adopted car navigation systems very quickly and are familiar with adding points of interest (at least where speed cameras are concerned)! It will not be long before that experience makes the leap to mobiles.

    It maybe premature to add location information to your data. but it is certainly the time to start thinking about what information you have that could be geotagged.

    For more on geotagging and fire eagle listen to our upcoming interview with Tom Coates on show 118.

    113. Hiring

    On show 113: Christian Heilmann on common Javascript mistakes. Marcus talks about hiring new staff and Paul shares his journey into screencasting.

    Play

    Download this show.

    Launch our podcast player

    News and events | Hiring new staff | Christian Heilmann on common Javascript mistakes | Listener emails

    A quick request. We are really in need of some more transcribers to help with the interviews we do every week. The team we have are doing an amazing job but it would be great to spread the load.

    If you feel you could help once in a while please drop me an email and I will add you to the list.

    News and events

    Highly extensible CSS

    A while back Cameron Moll released a tantalising screencast of a seminar he was running on Highly extensible CSS. Website today need to be ultra-flexible, dealing with changing content, multiple devices, and user customisation. Cameron’s presentation aimed to teach designers and developers how to build interfaces capable of adapting to the unforeseen.

    Unfortunately, I didn’t get the opportunity to attend. I was therefore excited to discover that Cameron is about to cover the same subject in a series of four posts on his website, all for free!

    So far he has only posted the introduction. However I am really looking forward to the whole series. For now just check out the screencast and see if it excites you as much as it did me…

    Video tools

    Talking of screen casts I have actually been working on several myself at the moment. We are in the process of redeveloping the Headscape website and have decided to include a couple of demonstrations and presentations.

    This means I have been in research mode and I thought I would share what I have found. Firstly, I have discovered a great screencasting tool called Screen Flow. This Leopard only software stands head and shoulders above anything else I have tried on either Windows or the Mac. It is amazingly easy to record and edit your screencast and has some great built in effects. My favourite feature is that it will capture from both a web cam and the screen at the same time. This allows you to cut between video and the screen or even overlay a video feed on top of the cast.

    Once I had recorded my video I started to look for somewhere to host it. Although I would be foolish not to put it on Youtube where it will get the most exposure, I didn’t want to use Youtube when embedding on my site. The quality on YouTube is poor and you are limited over length and size. With this in mind I looked at a number of competitors. The winner for me turned out to be Vimeo. The quality is superb, they are much more flexible over length and time, but most of all they provide links to the original file and allow you to customise the interface.

    So, if you are looking to create a screencast I highly recommend Screen Flow and Vimeo. Also, if you are looking for tips on how to make an engaging video then check out Ryan Caron’s tips over at Carsonified.

    Microformat boost

    The last thing I want to mention in this week’s news segment is the growing interest we are seeing in Microformats recently.

    For a start Firefox 3 is going to have built in support for Microformats, which will be hugely significant in itself. However the guys over at Yahoo! are doing some interesting stuff in the area too. Yahoo! Micro Search is a new way of viewing search results that include all kinds of metadata including microformats. According to David Peterson at Sitepoint this could allow Yahoo to really challenge Google.

    I am not sure whether that is true or not, but I do know it is a great time to start using Microformats. If you want to get started then check out Microformats.org or for you more advanced users have a look at this interesting demo of compound Microformats.

    Back to top

    Feature: Hiring new staff

    Marcus shares his thoughts about taking on web design staff for the first time.

    Back to top

    Expert interview: Christian Heilmann on common Javascript mistakes

    Paul: As I said at the beginning of the show, joining me today is Christian Heilmann. Hello Christian, how are you?

    Christian: Hello Paul. Why it’s quite fun cause it’s Valentines day & I’m stuck with you as a date.

    Paul: Well I’m sorry that you had to ah to endure me on Valentines Day but I’m sure you’ll survive. And um yeah… so basically, the reason that we’ve got you on the show today is we want to talk a little bit, a little bit about javascript. Now we’ve talked a lot of times about javascript before and it’s not a new subject, but I kind-of um… felt it would be worth touching on the kind-of common mistakes that we’re seeing a lot in the world of javascript at the moment. I think um… you know obviously javascript is very in and there’s load of cool stuff being done with it but not always in the wisest ways. Um… and then on top of that, so there’s this kind-of group of people that are doing quite advanced stuff with javascript with maybe not considering all the ramifications of what they’re doing. And there’s another kind-of group of people which are people like myself that go ‘Ewww… look at that, that’s cool I want to start doing things like that.’ And so you know a little, a little knowledge is dangerous as they say, and you know we’ve picked up books like Jeremy Keith’s scripting book and read that and now we think that we can, we can build javascript applications and are kind-of hacking things together. So I thought lets spend a few minutes looking at those, those kinds of issues. So um um… maybe probably a good place to start off if you don’t mind Christian is what advice you’d give to somebody starting to learn javascript so that, so that they kind of avoid some of these mistakes you know from the get go. What good principals, good foundations should they be working on?

    Christian: Um… the main foundation is that javascript is a language in its own rights. It’s uh uh… you can not take any other knowledge and try to apply it on to javascript and this is where the two angles actually come where people that come from a higher programming language background trying to find the same principals that apply there inside javascript

    Paul: Um hum…

    Christian: Or people that come from CSS design background, basically think that it’s as easy as applying a CSS selector to an element that everything will be matched magically…

    Paul: Yeah…

    Christian: … and not realizing that there is an impact on speed and an impact on how the browser actually finds these things and what kind of mistakes the browser does. The main thing to remember about javascript is ah… there are many different ways of javascript, there are many different environments where it’s applied. So there is lots of really clever things being done right now with javascript, even on the service side and inside frameworks and inside API’s. But there’s also, in the end you would run it in a browser sooner or later. And if that’s where you are going to work the best advice is actually to not trust javascript ever and to actually um… enhance with it but not really rely on it.

    Paul: Um hum…

    Christian: So if there is a window print link, then this link should be generated with javascript and not just be an ‘href’ javascript window print because if somebody doesn’t have javascript or for some reason javascript’s broke, or the engine doesn’t work in your environment then you click the button and nothing happens. And there’s nothing worse than uh promising an end user something that you don’t deliver in the end.

    Paul: Yeah.

    Christian: The other thing is that uh… when you start from javascript, one of the first things to remember is that you should always learn the if statements and learn that they’re your best friend. Like never do: ‘apply something’ BUT IF ‘something’ THEN ‘apply something’. So if you…

    Paul: Umm…

    Christian: Try to access a heading with an ID for example, and then you don’t just do: HEADING ID ‘something’ = ‘something’… cause it might not be there.

    Paul: Yeah.

    Christian: So basically test for it, before you apply it. When you follow this principle through with all of your programming, this kind of defensive programming, then you will (we will) definitely write good javascript in any programming language really. Over the years when you get more and more experience you just learn more and more ways how the technology that you use fails…

    Paul: Mmm…

    Christian: …rather than actually succeeds. So you learn how to avoid the biggest pitfalls.

    Paul: I mean, you always hear this thing don’t you about um… that not all browsers support javascript or that not all users have javascript turned on. I mean how real a problem is that? Is that being overly cautious to worry too much about that kind of thing or is it a real problem? Are there actually a lot of users out there that… that don’t have javascript for one reason or another?

    Christian: It’s impossible to say. Its statistics and it’s a bit like flash. When you when you look at flash statistics and you hear like a 99% have it enabled on the Adobe side, then you’re like ‘Oh yeah really.’ because these are the only stats that you find…

    Paul: Um hum…

    Christian: …the company that delivers that is a bit like… yeah, I think that the Microsoft help pages with have a lot of hits from people with Windows.

    Paul: Yeah.

    Christian: So um… it’s not really a problem I don’t see the problem at all. I see the problem of people… uh, architecting and designing applications around the premise that javascript will be there, and everything will be happy and work.

    Paul: Mmm hmm…

    Christian: If you write your applications like javascript does not need to be there, but is nice when it’s there and actually makes it a lot smoother, then you don’t have a problem…

    Paul: Mmm…

    Christian: I don’t buy this whole argument of like… oh AJAX is so cool because we don’t’ have much traffic on our servers any longer. It’s like yeah, but you never know the environment that javascript is run in. It could…

    Paul: Mmm…

    Christian: …my mobile phone, it could be it could be an iPhone, it could be it could be an old browser. I just bought myself this eeePC that doesn’t have much memory. It’s uh… you can never expect the end user to actually cater their hardware to your needs…

    Paul: Mmm…

    Christian: So it’s pretty… it’s pretty unsafe to actually rely on it. So even if the statistics are ridiculously low, it doesn’t really matter because you don’t want to deliver a bad practice and deliver a bad experience to users.

    Paul: Mmm…

    Christian: And then there’s, of course, the SEO problems as well. If you have a navigation that’s dependent on javascript and doesn’t show anything – or you make elements clickable that shouldn’t be clickable, then you won’t have search engine spiders following these links and your sites won’t be indexed.

    Paul: Mmm…

    Christian: Same with accessibility. When you make something clickable that is not clickable by default, like a ‘span’ or a ‘div’ or whatever, then you can not expect a user agent actually to allow people with assistive technology or people that use a keyboard to use the same application because browsers are just not clever enough for that.

    Paul: Mmm. So what about people, um… starting out as absolute beginners – what are the most common mistakes you’re seeing them make when they start out doing javascript?

    Christian: A lot is copy and pasting and hoping that nothing breaks…

    Paul: (Laughs)

    Christian: …and ah… also um… a lot of it is skimming tutorials. A good tutorial writer will tell you a lot in the paragraphs between the code examples.

    Paul: Mmm.

    Christian: And um… just going through the code examples and trying to figure out what’s going there yourself and copy and pasting it does not really make you a good developer. This information was put there for a reason and actually explains you the smaller bits that you need to know about the language. ‘Cause most of the javascript errors that actually happen in the real world is not because you did a coding mistake, but because you made an application mistake that you expected a browser to do something. Or you expected an application to give you the right information back, where as you didn’t test for it. So um… I think trusting tutorials and uh… just copy and pasting code without actually knowing what it does is a very dangerous thing.

    Paul: Mmm… Would you apply that same principal to frameworks? You know and not under… if you don’t understand what a framework is doing then it is probably best to avoid it.

    Christian: Well it’s a matter of what it does. I mean uh… the last few years in web development have become a lot more transparent than before and that’s… Firebug is actually to blame for that.

    Paul: Mmm…

    Christian: It’s great because you can look at code that is generated by javascript or a backend application and you always know, you can always analyze the whole document ñ what’s doing on there if you know your Firebug. That’s another thing that I would actually tell any developer that would start with javascript to get his head around it’s like java… uh… Firebug is a great great way to learn from other people’s mistakes and also to monitor what’s going on in your scripts all the time. When it comes to library’s, that’s a bit of a different story because um… I had a bit of foot in mouth moment there when I proclaimed in the past that most library’s are bloated and unnecessary and um… now I am part of a library…

    Paul: (Laughs)

    Christian: …and uh I’m also I also talked to media AJAX to a lot of library developers and I realized that all the libraries do the same thing. All of them actually make the pain and the uncertainty that is browsers out there bearable for you.

    Paul: Mmm.

    Christian: So um… if you don’t understand what the source code of jQuery is, or the source code of the YUI is that does not mean that you shouldn’t use it.

    Paul: Okay.

    Christian: Other people have had that problem before you and loads and loads of people find bugs and submit bugs and help these libraries get better. So now a days if you are a new javascript developer I would basically say that you have learn the syntax, you have to learn the standards like what does DOM scripting mean, how does event handling work – but by all means if you go into a production please please use a library.

    Paul: Oh okay.

    Christian: Because that one take the cruft of all the fixing and uh… hacking that you have to do to make something work away from you.

    Paul: Mmm.

    Christian: It’s a matter of what you do. I mean if you’re doing a high traffic Twitter clone, or whatever, that runs an error application then you might have to these fixes – but you’re not necessarily going to do that as a new beginner.

    Paul: Okay yeah… that that’s a very different opinion than I’ve heard in the past and it’s quite interesting to hear the other side of the argument. It’s good. So what about… what about dangerous people like me? So you know… where I knew nothing about javascript but I decided: ‘Yeah, I really need to learn this’. So I got a couple of books, I’ve read a couple of books and I’m kind of up and running but I’m not… you know I’m not a developer. I’m not somebody that’s an expert. You know… what other kind of common screwups you’ve seen people like me make?

    Christian: Um… It’s tricky to say. It’s like most of the time, what these kind of people do is also try to solve problems that other technologies have with javascript.

    Paul: Mmm…

    Christian: Which is sometimes cool, but sometimes it’s also thinking about there’s a reason why that doesn’t work. So um… I mean the classic is… the classic is like rounded corners and things like that. There are loads of javascript rounded corner solutions which on the outskirt look like they are really clean solutions. This is also might be to put a class on a ‘div’ and to put a bit of javascript in and then everything has rounded corners and there’s no harm done.

    Paul: Mmm.

    Christian: That the javascript needs to inject a lot of HTML and probably is slow doing so. It’s the other side of the story it’s uh… I think people like you, that are just enthusiastic about it and basically want do it are not necessarily savvy of the implications that it has.

    Paul: Yeah.

    Christian: So the uh… the information that we need there is that we need a lot more tutorials on um… how javascript impacts performance. And we are starting with that already in the development network and other people are doing that as well, but there are lots of mistakes being done as well there. The other problem that I see with people that have just started with javascript, is they apply… they find one solution, they find one library then they become the biggest fan of that library then everything else is rubbish.

    Paul: (Laughs)

    Christian: And uh… that is a very dangerous attitude as well because you will not be, you will in your career work for different clients that will use different libraries as well. So you shouldn’t make yourself dependent on only one but understand what the benefits of each of them are and where you should apply them.

    Paul: Um huh.

    Christian: And how they actually make your life easier, or how they make your life less easy, than another competing product. So the implications there is that a lot of people use these newer libraries, or newer ways of using javascript, to actually make javascript behave like their favorite language or their favorite technology. That’s why people went nuts with every javascript library came up with the CSS selectors.

    Paul: Yeah.

    Christian: And that’s great because now I can go fifty levels deep in my CSS selector and the javascript finds what’s in there. While this is already an indicator that your HTML is not necessarily good structure

    Paul: (Laughs)

    Christian: …and it also means that if you change your HTML in the future you also have to change that path, or if you don’t change that path then your javascript will break.

    Paul: Yeah.

    Christian: And a lot of libraries break silently as well. So instead of just getting the error in your face that you’ve basically screwed up, you will not know what’s going on and will wonder what’s going on.

    Paul: Mmm.

    Christian: And when that happens that’s normally when people, like you, fire up emails to the library developers and tell them that their product is rubbish.

    Paul: (Laughs) Yeah… I can’t disagree with that. That’s the kind of thing that I’d do probably. Um… what about, I’ll tell you the one thing that I’ve come across is that… I’m kind of competent enough to write functions to do a lot of the things that I need to do. Nothing really complicated, I couldn’t build anything too sophisticated, but you know enough to get me by. But then as I’m kind of looking at other people and what they’re doing um… a lot of them are using object orientated type techniques in the code that they are writing. There’s me hacking away with little functions and there seems to be some transition across object orientated approach when you kinda hit a certain level… you know why, what’s the benefits of that? Why do people take that kind of approach?

    Christian: (Laughs) Um… It’s been very beneficial in other languages, and other environments, especially when the environment is rather sophisticated.

    Paul: Mmm.

    Christian: Then ah… you seen for example action script. Action script has been as much as a hacky javascript. Yeah, look what I can do if I do it this way language and now with the Flex frameworks, and Adobe opening up more and more to the java world, um… it’s getting more and more into structured ways. And the structured ways are hard to understand for somebody who is not from that background.

    Paul: Mmm.

    Christian: And I can safely say that, I’m not myself. So I um… I have a lot of problems with like properly, or massive structures, and frameworks. But when you see people do proper action script, for example, or do Rhino applications for the server in javascript, or some of the things that are happening with javascript 2… that there is a reason for that and the reason for that is the scalability is just so much bigger.

    Paul: Right.

    Christian: It’s uh… basically you can extend an object and I can reuse a class and I don’t have to worry about that. It’s like I start building these little small components, all of them in themselves tested and unit tested, and I know they work. And then I can build a bigger application from them.

    Paul: Mmm.

    Christian: Basically without really needing to know to test these things ever again.

    Paul: Yeah.

    Christian: That’s how things like PEAR and PHP and Perl libraries work as well. It’s people extending these kind of already existing bits, and bobs, rather than starting from scratch every time.

    Paul: Mmm hum.

    Christian: Most of the time for the little web development things that we do like the AJAX form or the Constentina navigation that’s not necessarily needed, but when you write a library for example, and it grows, like YUI is growing or like jQuery is growing as well… then you need to adhere to these standards ’cause otherwise everyone will just submit their own code in forms that are just terrible.

    Paul: Yeah.

    Christian: And there’s not much magic to it. I mean I get annoyed when I see javascript guys going on stage and saying like: ‘Well guys, this is a function and when it’s an object it’s a method and…’ and why should I know this? Well you should know this because you need to communicate with other developers as well sooner or later.

    Paul: Umm hmm.

    Christian: And these people speak that lingo and rather than you having to explain yourself for 15 minutes you could communicate in 3 minutes.

    Paul: Mmm.

    Christian: And that gives you more time for lunch break.

    Paul: (Laughs) …or drinking…

    Christian: So the worlds of hard core programming and javascript are actually getting closer and closer and seeing some of the things that browser vendors come out with and some of the other software that builds on web technologies that is being built at the moment, I don’t think that we can actually rely on our being the cool cookie web developer anymore.

    Paul: Mmm.

    Christian: It’s a bit like we have to have broaden our horizons the same way that backend people have to broaden their horizons when it comes to using javascript, but you can only make someone understand your problems when you understand how they tick.

    Paul: Mmm.

    Christian: Otherwise you start preaching to the choir.

    Paul: Yeah. Okay here’s the last question to wrap up with. I’m going to open it up and let you rant uncontrollably. What are the worst mistakes that you’re seeing at the moment made with javascript, just generally.

    Christian: Uh. The worst mistakes that I see are that people write little scripts for tasks over and over again.

    Paul: Okay.

    Christian: The same task and I see them actually tying the interface a lot to the javascript. So…

    Paul: What do you mean by that?

    Christian: Instead of making a javascript that actually creates the things it needs, there will be HTML that is just not necessary where the is not javascript available.

    Paul: Okay yeah.

    Christian: So instead of starting with the proper HTML and CSS structure, you basically have this whole gumph of HTML because there’s the javascript to clean it up anyways.

    Paul: Yeah.

    Christian: So um… basically the main tip is you will never ever be able to replace a proper HTML structure. It doesn’t matter where technology is going because technology will go away from that sooner or later, but at least a human could actually go there and see that there is a structure.

    Paul: Mmm hum.

    Christian: And that there’s a way to convert this to something better in a second step. If you’ve created a lot of spaghetti code with like HTML and javascript mixed in and lots of little scripts in there, then you will never be able to convert that to something better in the future and this is what we’ve been running in circles for years and years. We’ve never been improving things, we’ve just been fixing things and adding little bits, and bobs, to it.

    Paul: (Laughs)

    Christian: The other thing that I keeps seeing is well the fan boy thing, about javascript libraries and of the academic way of some people measuring javascript. You have all these like, I mean there’s people that spend like weeks finding different javascript includes and script libraries and measuring how fast they are on their computer…

    Paul: (Laughs)

    Christian: …generating twelve thousand objects and trying to put them on dominoes. Show me the application that needs that done, then your comparison actually makes sense.

    Paul: Yeah.

    Christian: It’s the same as CSS. You have like ’10 Most CSS Tricks That You Never Knew’ or ’10 Most Beautiful Naviagations’. It’s like list blog posts digging their way through the internet.

    Paul: (Laughs)

    Christian: And it’s the same way there right now, like I can appear immensely cleaver if I just put loads and loads of effort comparing things to each other. Instead of saying ‘this’ means use ‘that one for this one’ and ‘use that one for this one’ cause the benefits of that one library is ‘this’ and the benefits of the other library are ‘that’.

    Paul: Yeah.

    Christian: It normally is like, ‘Oh yeah… that library won.’ or ‘All of the others are bad’.

    Paul: Yeah.

    Christian: And that’s never the case.

    Paul: Hmmm.

    Christian: We have to get away from this putting things together randomly and making up an application, to a proper web application design and I’m going to be in New York at the end of the month, no actually beginning of next month at AJAX Worlds and my talk there will be about how to do javascript design and javascript architecture of big applications.

    Paul: Mmm hmm.

    Christian: That’s going to be quite interesting feedback from the audience I’m quite sure about this, but it’s a matter that we grow up, we actually have to grow up as web developers and take our stuff serious and actually make sure that we don’t build for ourselves – but we build for the guy that comes after us cause that will always happen as well.

    Paul: Yeah… and that’s really good advice.

    Christian: If you think like that, then you will never write bad code and sometimes people just have to suffer that themselves before they start doing it.

    Paul: Mmm.

    Christian: It’s always clever to think of yourself as the javascript god that can do things better anyways, but some times it’s good to leave your superhero skills in the corner and just do something that works and that’s understandable and spend some time documenting for the next guy that has to take it over from you.

    Paul: And I think that applies to everybody you know people, even people doing HTML or CSS or server side stuff thinking about the next person is, yeah, hugely important.

    Christian: Yeah.

    Paul: Thank you so much Christian. That was very useful and I really appreciate you taking the time to come on the show on Valentine’s of all days. Good to talk to you Christian and we’ll speak soon.

    Christian: See you soon. Bye.

    Back to top

    Listeners email:

    Rolling out new features

    Our first listener comment is from Alex who has come up with a clever little approach for educating existing users about new features…

    I just listened to show 112, where you mentioned Christian Heilmann’s javascript walkthroughs. These walkthroughs reminded me that I wanted to do something similar for our website, except I wasn’t able to squeeze it in before the deadline.

    My workplace decided on a total revamp of their website, and the final design had some substantial visual and navigational changes. Among other changes, disparate logins had been consolidated into one login button. Of course, now we had the problem of habitual users; because the website hadn’t changed for several years, how do we now try to avoid several hundred support calls asking where the logins have gone?

    Well, the obvious solution is to not make such drastic changes. Going for evolution, not revolution and whatnot. Failing that, is something like Christian’s walkthrough popups. However, these would still show up for new users, for whom this information would prove totally useless.

    Here’s the solution I had planned:

    A couple weeks before the new site or feature launch, we use javascript to set a cookie. This accomplishes two things: 1) we target people who have javascript, so we know the popups will work for them, and 2) we’ll know they were at this page *before* we changed the design or added a feature. Now, once we launch, we check for that cookie using PHP (or other server-side scripting). Why do this on the server side? Well, it lets us avoid even inserting the popup code for people who don’t have the cookie. If the cookie exists, we can then delete the cookie (so they don’t see the walkthrough again), and then insert the walkthrough divs and javascript.

    Even though I didn’t get a chance to implement it, maybe this will help other people prepare for site overhauls.

    What a great idea Alex. Existing users rarely like sudden changes to the sites they use regularly and often need a lot of help making the transition. This is an excellent way of doing that without confusing new users with unnecessary information.

    Content management and CSS

    Our second listener contribution is a question from Adrian…

    Thank you very much for the show – it has been so helpful!

    I have been given the job of creating an Intranet site for a small business. After listening to your shows I would love to create this website using webstandards and have been learning CSS. As well as this it is important that the users of the site can modify the content via a CMS.

    So my questions are; can both of these things be satisfied? Also is it possible to design the website using webstandards and then “plug” a CMS into the already created website?

    It is definitely possible for content providers to update content built using CSS. In fact it is easier, and allows the designer to maintain more control over the design. Traditionally content providers had to make all kinds of design decisions when adding content. If they needed to add a heading they had to decide what that heading looked like. If they wanted to make a piece of content stand out, they would pick a colour and font size to make that happen.

    However, when a site has been built with standards the content provider doesn’t need to worry about what content will look like. They simply say this is a heading by defining it as an H1 and the CSS will decide how to style this. Equally to make something stand out they mark it as strong and the style sheet does the rest. Simple.

    The only problem is that some content management systems do not have WYSIWYG editors capable of supporting this approach. They are still focused on giving the content provider design control. Fortunately there are editors out there that do think in this way. A good example is xstandard although there are others. These can just be dropped into your CMS.

    Finally, it is certainly possible to plug standards based code into a CMS. Infact, it is actually easier because the style and content have been separated. A content management system is (as it name suggests) primarily concerned with content. It doesn’t care about how that content is styled. Nothing makes integration easier than nice clean meaningful markup, unencumbered by formatting.

    HTML snippets

    If you are part of a web design team or skip constantly between projects, then you might want to consider an alternative approach to writing your HTML.

    At Headscape efficiency is king. If you are efficient, you increase profit margins and keep prices competitive. You can only charge as much as the market allows. If you want to increase your profits you need to complete projects faster, while avoiding lowering quality.

    As part of our efficiency drive we identified 4 problems…

    • Designers have to work with each others markup. We all code in different way and this creates a learning curve when a project gets passed between designers.
    • Integration HTML markup into server side applications was time consuming. Because designers coded in a different way and change their markup for each project, it was time consuming to apply that code to web applications like our in-house content management system.
    • Designers were constantly reinventing the wheel. Each project was built from the ground up with little reuse of markup across projects.
    • It was confusing switching between multiple projects. In order to ensure the most efficient use of time, designers are expected to work on several projects simultaneously. Unfortunately, switching between project is confusing because each had different markup.

    We required some way to standardise tour markup.

    Templating doesn’t work

    At first, we produced templates for the different types of pages. For example, we had news listing, text and FAQ templates. Although this worked, they were not very flexible. As soon as the content or functionality began to deviate from the norm the templates had to be heavily customised. This undermined the benefits they provided. They also didn’t allow flexibility of design. Although content and design should be separate, it rarely works that way. Sometimes content needs to be marked up up in a particular order. Other times extra divs are required. The templates didn’t accommodate either scenario.

    We needed a more flexible approach.

    Using snippets

    The solution was HTML snippets. Content such as news listings, forms, navigation and FAQs appear in a vast majority of websites we build. By coding these in a consistent way each time they appear, we solve all of the efficiency problems mentioned above.

    Take for example news listings. Most news listings look the same. They have…

    • Title
    • date
    • link
    • description
    • and sometimes an image

    Because of this consistency you can code in the same way each time. Content will change, each will have its own unique id and sometimes an element might be dropped (e.g. the date or image). However, fundamentally the snippet is consistent

    This consistency allows…

    • A designer picking up the code to instantly understand what is happening.
    • A developer to quickly integrate it with server side code because the integration is consistent every time.
    • Pages to be built faster because you are dropping in pre-generated markup

    In affect all the designer has to do is build an HTML framework. This consists of the overall containers (main content, secondary content etc.) He then drop snippets into that framework in whatever order he requires.

    However, the benefits don’t stop there. You can also associate CSS with each snippet of HTML.

    CSS fragments

    If your HTML snippets are consistent, you can also build up a library of CSS fragments to support them. Take for example our news listing. Not only does it often contain the same content it is also often laid out in the same way. The image sits to the left while title, date and description sits next to it on the right. Because we know what the markup looks like, we can create this layout as a CSS fragment that can be dropped in whenever this HTML snippet is used.

    We are not limited to a single CSS fragment per HTML snippet. Over time you can build up a variety of different CSS layouts for each snippet that can be used as the design dictates.

    This approach provides a huge productivity benefit as the HTML and CSS can be built up in a ‘pick and mix’ fashion. However, you can also take the principle one step further and apply it to Javascript.

    JavaScript functions

    Each HTML snippet can have associated Javascript functions. These can be dropped in just like CSS fragments. These functions carry out common behaviour associated with that HTML snippet.

    Take, for example, a FAQ snippet. A common behaviour with this snippet is to only display the answer when a question is clicked. Because we have consistent code in the snippet, it is easy to build a function that works with it and can be dropped in as required. Where possible keep your functions generic and not tied to a particular HTML snippet. However, where that cannot be done, we have standard HTML that allows us to reuse functions across projects with no editing.

    Conclusions

    In many ways this approach is a cross between microformats and frameworks and so in itself is not groundbreaking. However, from an efficiency standpoint, the impact is overwhelming. Without a doubt it will speed up development times and allow you to turn around projects quicker.

    Worthy of your attention in 2008

    I want to look at 5 areas that need our attention if we want to ensure our careers stay on track in 2008.

    As web designers we are all busy people. We are in such a fast moving sector that it can be hard to know what is worthy of our attention. Should we be focusing on Silverlight or brushing up on Javascript? Learning Rails or grappling with mobile devices? In this post I want to share my thoughts of where you should be focusing your energies in 2008.

    I hate the raft of predication posts you see at the beginning of each year. I have intentionally tried to distance this one by leaving it a couple of weeks and by focusing on what we need to do rather than what might happen.

    I want to look at 5 areas that need our attention if we want to ensure our careers stay on track in 2008. Of course, these are very generic choices and won’t apply to every web designer. If you specialise then this post is probably not for you. However, if you are a bit of an all rounder like me then it maybe relevant.

    Focus 1: The rise of Javascript

    Year on year we are seeing more and more creative things done at the cutting edge of web design using Javascript (and AJAX). However, despite that many of us still haven’t taken the time to become comfortable writing Javascript from scratch. Developers often consider it below them and designers find it too intimidating.

    Until now we have largely been able to get away with it. We have copied and pasted when we need a certain bit of functionality and most of us haven’t had to build anything too complex that required Javascript. However, I believe that time is over. If you don’t know Javascript inside out in 2008 then I think it will really start to damage your career.

    Having a good grasp of Javascript and indeed AJAX will be as much a requirement as knowing HTML and CSS. If you are a freelancer then you are going to struggle to fulfil client requirements and if you are in a full time job the next one is going to be hard to find without it.

    Focus 2: The decline of web 2.0.

    I don’t care what anybody else says we are in a bubble. I lived through the last one and this is another without a doubt. However, the problem with calling it a bubble is that it implies it will burst. I don’t necessarily think that will happen but I do believe it will slowly deflate like a soufflé over the coming year.

    What does this mean to us as web designers? Well it could either mean very little or a hell of a lot depending on your circumstances. If you work for a web 2.0. company either directly or indirectly (your clients are web 2.0. companies) then I would be afraid. I can see many of these companies going under in the coming year and so you could well be without a job or loosing a lot of work.

    If like the majority of us you aren’t working for a web 2.0. firm then the effect on you maybe minimal especially if you are working as an in-house designer/developer for an established company. However, if you work for an agency or are a freelancer you may see things becoming tougher.

    At the moment there aren’t enough web designers out there for all the work that is about. Remove the majority of web 2.0. companies and suddenly you see a more competitive sector.

    My advice, make sure you are working for a web established company or have a superb reputation to ensure you keep the work coming in when times get tough.

    Focus 3: The necessity of frameworks

    As times get tougher and competition gets more intense prices will start to drop. We wont be able to demand the rates we currently charge out at. Therefore efficiency will become king. We will need to work smarter if we are going to still make money.

    Although I am not a great fan of frameworks I do think they will become important in this more competitive environment. Used right, frameworks allow for speed of production and keep costs down. Whether this means using “off the shelf frameworks” or developing them in-house I do not know. However, the key will be efficiency whether we are building applications, writing HTML/CSS or implementing Javascript.

    Focus 4: The mobile web

    But it is not all doom and gloom. As one door closes (those unrealistic web 2.0. businesses) another will open in the form of the mobile web. Whatever you think of the iphone and its lack of key features, it has stimulated the mobile market especially when it comes to the mobile web. We are seeing a growing number of competitive devices all of which have a strong mobile web component.

    The mobile web offers a massive opportunity for a web designers career. With mainstream web design becoming increasingly competitive, the mobile web offers a new frontier where there are far fewer players. Being able to offer your clients mobile web services will start to prove beneficial as the year draws on and you may even find employers starting to ask for experience in this area when recruiting.

    Take the time to learn the basics of designing for the mobile web this year. It will quickly pay off.

    Focus 5: Widgets and the desktop

    Finally, I believe 2008 should be the year that you look beyond building websites. For a while now the bigger players have been pushing their content out beyond the confines of their sites. Take ebay for example. You can view ebay products on other sites via widgets or even on your desktop through AIR applications. I don’t think it will be long now before mainstream website managers will want to do the same and it will be down to you to deliver.

    Take the time to become familiar with some of the different widget and desktop standards out there. Admittedly there are a lot so if you are looking for one to start with I would recommend AIR from Adobe. I believe that being able to build AIR applications in 2008 will prove very beneficial.

    So there you have it. Obviously this is not a comprehensive list and all of this is very subjective. However these will certainly be the areas I will be focusing on for 2008.