Back in June I was privileged to speak at Interlink in Canada. I decided to talk about how we worked with one ecommerce website to increase online sales by 10000% over 5 years. I was worried it would sound like a sales presentation rather than an informative talk, but the feedback turned out to be very positive. I think it was because I pitched the presentation as a case study we can all learn from, rather than a “look how clever I am” kind of presentation.
The presentation tells the story of our work on Wiltshire Farm Foods with the emphasis placed firmly on what can be learnt from the experience.
It goes without saying that if you are looking to increase online sales then we would love to speak to you about how we can help. If you are interested please visit our website.
Here is a description of the talk…
Many believe the secret to a successful ecommerce site is to copy Amazon. However, that rarely works. Your website is not Amazon. Instead it has a unique offering that caters to a specific audience. Once you realise that you can achieve unbelievable things. In his talk Paul explains how he took one ecommerce website from relatively successful beginnings to unbelievable heights. In only 5 years he and the team at Headscape increased sales on the site by a staggering 10,000%. What makes the story even more unbelievable is that the average customer is over 80 years old! This single example will act as a case study that guides you towards better understanding your audience and growing your online sales significantly.