Marketing without being a douchbag

Whether we like it or not we are all marketeers. However, that doesn’t mean we have to be a douchbag about it.

We are all marketeers.

I know what you are thinking; I am not a stinking marketeer!

Everybody hates marketeers. They spam, lie and sell us shit we don’t need.

I am sorry to break it to you, but if you have an app, offer a service or want to progress in your career, then you will have to do marketing to some extent.

However, that doesn’t mean you have to be a douchebag. In fact marketing can be all about building real relationships, encouraging community and just being a damn nice person.

In my talk for FOWA, I look at the virtues and sins of marketing and how to promote your product, service or self, without being evil.

  • http://twitter.com/OfcaPL Łukasz Kupś

    love Your (british?) accent :)

  • Mike Hopley

    Thank you, Paul. That was an outstanding presentation! It’s the clearest, most sensible guide to good web marketing I’ve seen. I shall be revisiting it every now and again, to keep myself on the straight & narrow.

  • Lena

    You’re unbelievable motivation speaker, Paul. Listening to your podcasts boosts my (professional) self-confidence much faster than taking a double shot of tequila… and yes, I would never kick a puppy.

  • http://twitter.com/MarquinhoRod Marco Rodrigues

    Well done, pretty worth. Thanks

  • http://optimwise.com/ Chad Warner

    A very relevant topic, Paul, and you provided worthwhile guidelines for virtuous marketing. If only it was always as clear-cut as good versus evil! I especially liked the vibrant slides. Well done!

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