Marketing without being a douchbag

Paul Boag

Whether we like it or not we are all marketeers. However, that doesn’t mean we have to be a douchbag about it.

We are all marketeers.

I know what you are thinking; I am not a stinking marketeer!

Everybody hates marketeers. They spam, lie and sell us shit we don’t need.

I am sorry to break it to you, but if you have an app, offer a service or want to progress in your career, then you will have to do marketing to some extent.

However, that doesn’t mean you have to be a douchebag. In fact marketing can be all about building real relationships, encouraging community and just being a damn nice person.

In my talk for FOWA, I look at the virtues and sins of marketing and how to promote your product, service or self, without being evil.

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