We are all marketeers.
I know what you are thinking; I am not a stinking marketeer!
Everybody hates marketeers. They spam, lie and sell us shit we don’t need.
I am sorry to break it to you, but if you have an app, offer a service or want to progress in your career, then you will have to do marketing to some extent.
However, that doesn’t mean you have to be a douchebag. In fact marketing can be all about building real relationships, encouraging community and just being a damn nice person.
In my talk for FOWA, I look at the virtues and sins of marketing and how to promote your product, service or self, without being evil.