Stop obsessing over native mobile apps: you don’t need one. How’s that for a controversial sweeping statement to grab your attention? Although almost certainly the perfect definition of link bait, it also happens to be true for the majority of organisations.
The talk I have just given at IRX outlines why a native app might not be right for your business and the rare situations it is. The presentation goes on to talk about the alternatives including an introduction to responsive design.
If you have questions about what your mobile strategy should be, then I highly recommend watching this presentation. If after watching it you have any questions, post them in the comments below or email me.