Podcast: Download (Duration: 2:42 — 1.5MB)

If you are a website owner I hope you already have an editorial calendar to ensure you communicate with your audience regularly.

Consistant communication is the only way to build an audience. However, when is the best time to communicate with that audience? Are they more likely to read your posts if released on a friday or a tuesday? What about time of day? Which is better lunchtime or early evening?

It’s time to find out.