Comments on: Making web forms conversational

By: web forms

web forms — Thu, 16 Aug 2012 03:31:00 +0000

I heard many times about conversational forms. One of my friend is mastered to making this kind of forms. Might be now It will be easier for me to making it, through your information.

By: Cameron Clark

Cameron Clark — Fri, 25 May 2012 13:59:00 +0000

@google-f8399bfdd323af844f68717e03bbfb38:disqus I think we can all relate! Usability testing can be a bit like going running during the winter…we know we should and we’d be better off afterwards but we just don’t get around to it :)

By: Jeff Mackey

Jeff Mackey — Fri, 11 May 2012 13:15:00 +0000

Thanks for the comments, Cameron. I appreciate it. No, I have not done any A/B testing on it, and have only noticed that prospects think it’s slick. I probably need to pay more attention to how it converts but honestly haven’t had a lot of time to do so.

By: Cameron Clark

Cameron Clark — Fri, 11 May 2012 08:17:00 +0000

I really like Jeff Mackey’s version below – you can tell there’s been time and effort invested in the questions and flow. Although I wonder if the higher submission rate is due to the interesting/fun factor of the format i.e. it doesn’t look like a form?!

@google-f8399bfdd323af844f68717e03bbfb38:disqus Have you A/B split tested against a classic format or was it simply clear from before and after results?

We flipped the form upside down in terms of personal details but have a have a more old school layout to our quite web design quote request form and I’d say the conversion rate and quality is very healthy (http://www.catch22marketing.com/web-design-quote.php) but would really welcome some expert criticism from either of you (or anyone else)!

Thanks for article Paul.

Cameron

By: Samantha Hosea

Samantha Hosea — Thu, 10 May 2012 15:17:00 +0000

Thanks Paul. Interesting. As a ux researcher, I use conversational forms to ask people to evaluate an experience. Because questionnaires are quite boring, and because you can ask the participants more interesting questions. You can also seamlessly integrate the situation or scenario in the questionnaire AND it is fun (I presume) to fill in.

By: Brian B

Brian B — Fri, 04 May 2012 20:38:00 +0000

Fantastic idea.

By: Jeff Mackey

Jeff Mackey — Fri, 04 May 2012 15:08:00 +0000

I’m a huge fan of conversational forms. My own Request a Proposal form is created with the awesome Gravity Forms WordPress plugin and a little extra javascript: http://six15.com/proposal

I’ve found that guiding prospects through the service options I offer results in a higher submit rate and less confusion on their part.

By: Ian Turner

Ian Turner — Fri, 04 May 2012 12:01:00 +0000

Well done huffduffer. I’d fill that form in an I hate filling forms and creating passwords.