http://boagworld.com/usability/the-profit-and-loss-of-usability/?utm_source=rss&utm_medium=rss&utm_campaign=the-profit-and-loss-of-usability Advice on web design and digital strategy from Paul Boag Wed, 12 Jun 2013 15:10:00 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://boagworld.com/usability/the-profit-and-loss-of-usability/#comment-3691 Darrell Benatar Wed, 30 Jul 2008 20:19:08 +0000 http://wpboagworld:83/uncategorized/the-profit-and-loss-of-usability#comment-3691 Great article. I’ve struggled with getting myself to do usability testing for years. I generally didn’t do it and felt guilty and a bit fearful that my designs had problems that I didn’t know about. Finally, I help start a service to address this issue. I wanted to eliminate the hassle of finding and recruiting “fresh” users, setting-up an appointment with them, and moderating the test. And I wanted it to be cheap so I could fire off rapid tests and iterate my designs. So now it exists at http://www.UserTesting.com (where I work). We’ve built a network of pre-screened user testers who can “think out loud” and stay on task without a moderator. So you just post a request for a users (who match your target demographic) to do a series of tasks on your site, and in an hour or so you’re watching screencasts of them browsing your site and speaking their thoughts. It costs $19 per tester. I’d love to know what you think.

]]> http://boagworld.com/usability/the-profit-and-loss-of-usability/#comment-3690 Dustin Noe Sat, 02 Feb 2008 15:52:31 +0000 http://wpboagworld:83/uncategorized/the-profit-and-loss-of-usability#comment-3690 Great article! I just finished my first ever usability testing session for a project I am working on. I was all alone and I stumbled through the whole thing but the information I gained from testing just four people has proved invaluable. Simply put, it’s worth it! By the way, I didn’t pay penny.

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