I think you’re partly right.But you do NOT design the experience, though. Thats because you cannot design the user, which gains those very personal experiences … and you cannot exactly design the intention and situation/circumstances in which the thing is used. What we as designers do is we are designing something that is able to evoke great experiences. Take the theme-park example: One will find that the experience he had on the coaster thrilling and very cool, and another will develop anxiety or something else when riding trough the very same loopings.

I think you’re partly right.But you do NOT design the experience, though. Thats because you cannot design the user, which gains those very personal experiences … and you cannot exactly design the intention and situation/circumstances in which the thing is used. What we as designers do is we are designing something that is able to evoke great experiences. Take the theme-park example: One will find that the experience he had on the coaster thrilling and very cool, and another will develop anxiety or something else when riding trough the very same loopings.

I love Boagworld and have followed you avidly for a few years now but just felt I should mention that this doesn’t meet your high standards.  Sorry Leigh!