Changing the perception of web designers

Web & Digital Advice

Digital and web advice from Headscape and the addled brain of Paul Boag... tell me more

Paul Boag Posted by: Paul Boag On Tuesday, 7th January, 2014

Changing the perception of web designers

Most clients or bosses think of web designers as implementors, and yet many have so much more to offer. How then do we change this perception?

Short Audio Tips Working in web:
The estimated time to read this article is 2 minutes
Play

When a client comes to a web designer they almost always come with a brief outlining what they want built. Sometimes these briefs are less than useless, but there is still a perception that the client defines the solution and the web designer builds it.

Things are pretty much the same for many in-house web designers. Somebody higher up the food chain decides what needs to be done and comes to the web designer to do it.

We should be seen as problem solvers

In many ways this is an absurd state of affairs. Most web designers live and breath the web. They are far more aware of the web’s capabilities and know how it is being utilised in different ways. In short they are often better placed to identify the ‘solution’ or ‘brief’ than the client is.

What should really happen is that the client or boss comes to the web designer with a problem and the web designer then suggests some solutions. For example, the client should come with a business need such as “we need to increase online leads by 20% before the end of the year.” It’s then the web designers job to work out the best way of solving this problem.

Unfortunately we are often just perceived in this light. How then do we shift that perception?

How do we change perceptions?

It is this question that I want to discuss on next week’s podcast. I want to look for ways to move the perception of us from being implementors to problem solvers.

Although Headscape has had some considerable success in this area, we certainly don’t have all of the answers. We are still forced to turn away good clients because we cannot convince them to treat us as more than implementors.

That is why I want to discuss this in the comments. I want to understand what techniques work for you and what frustrations you have had. I also want to discuss whether there is anything we can do as a community to change perceptions on a larger scale.

So, over to you. Let’s hear what you have to say below.

“Hypnotist” image courtesy of Bigstock.com

Become a web expert with our newsletter

Receive invaluable advice every three weeks and get two free video presentations for subscribing. You can unsubscribe in one click.

Blog Updates

You can follow all my posts by subscribing to my RSS feed or signing up to my email newsletter above.

Podcast Updates

Subscribe to the podcast via itunes or RSS. You can also subscribe to my quick tips via itunes and RSS too.

Social Updates

I am completely addicted to Twitter so try following me there. I also have a Facebook page which contains considerably less waffle.

Comments

Boagworld is a community, not just the voice of one blogger. You've read the post, now its time to get involved.