Too often we are desperate to convert every user who comes to our website. But it is important to remember that users rarely buy on their first visit. We need to design our calls to action in the right way to accommodate this behaviour.
I have published a post on Smashing as part of my campaign to raise the profile of user experience design. Too many companies fail to appreciate the importance of improving the user experience. If your company is one of them check out my practical steps for change.
A user experience designer is not the same as a user interface designer. Their tools are collaboration, research and design thinking. Not Sketch or Photoshop.
Customer journey mapping has become a popular tool among user experience professionals. But if you haven’t created one before, the prospect can sound intimidating. Fortunately, I am here to help!
Recently while in Iceland I had a wide ranging conversation with Sigurjón Ólafsson. We covered a range of subjects from sparking a user experience revolution to education in web design.
Many in-house digital teams are under resourced and under appreciated. But moaning isn’t going to bring about change. Fortunately, there are positive steps you can take.
Increasing your conversion rate is not that complicated. A relentless focus on making things easier will win over clever tricks every time.