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Advice on user experience design, the web and digital transformation from Paul Boag
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Latest & Best Posts
Do Not Be Seduced by the Shiny and New!
It is very easy to be seduced by new technologies. However, we should focus on addressing the fundamentals first.
Are You the Best Leader You Can Be?
Season 24- Running Time:
- 57 Minutes
This week on the Boagworld Show, we explore what it means to be a great leader and ask the question of whether everybody needs leadership skills, or is it okay to be a follower?
5 Steps to Deliver Order Out of Your Digital Chaos
Many organisations find themselves amid Digital chaos, with too many initiatives and projects happening simultaneously. In this post, I share five steps to bring order out of this chaos.
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Content Strategy
Advice on improving the quality of the content you deliver via digital services. Whether that be copy, imagery, video or audio.
More posts about Content StrategyDevelopment
Ideas and thoughts on how development has a significant impact on the user experience through everything from security to performance.
- Why you should want to be a user experience developer
- Designing with data and incremental development
- Minimum viable product (MVP). What is it and why should you care?
Digital Marketing
Opinions on the role of marketing in a digital world. Advice on balancing marketing objectives with the user experience.
- What Is the Best Digital Marketing Strategy?
- How to save your marketing strategy with UX design
- Stop thinking of your site as a marketing tool
Digital Strategy
A look at the business strategy, governance and culture that drives a company's approach to their digital strategy and ultimately the user experience.
- Digital Transformation: A Comprehensive Introduction
- Website Reviews: Why they suck and how to make them better
- Are you wasting money on periodic website redesign?
Inclusive Design
Advice on how to make your digital services available to the widest possible audience.
- Accessibility is Not What You Think
- How to Fix the Devastating Impact of Cognitive Load on Your Site
- Accessibility advice for businesses
Interface Design
Advice on everything from aesthetic design to improving the interfaces that support your digital services.
- How to adopt an iterative approach to UI design
- How to create a pattern library and why you should bother
- How to Fix the Devastating Impact of Cognitive Load on Your Site
User Experience
Advice on how to improve the user's experience beyond the edge of the screen. Where user interface design stops, UX continues.
- My Complete Guide: How to ensure user experience is a priority for your company
- How to Get Started With Usability Testing
- How to save your marketing strategy with UX design
Working in Digital
Thoughts and advice on a career in digital. From opinions about the direction of the sector to tips to improve your skill set.
- How to Grow a Successful Web Design Business With 10 Lessons
- How to take a vacation the right way as a Freelancer
- The 8 worst things you can do to try and convince somebody
Books and resources
User Experience Revolution
Do you feel like the only person at your company who understands the competitive advantage a good user experience provides? Would you like to see change but cannot make it happen. Then User Experience Revolution is for you. A practical playbook to place the user experience at the heart of your business.
Learn more
Conversion Rate Optimisation Masterclass
Every website seeks to persuade visitors to do something, whether it is place an order, make a donation or signup to a mailing list. But how do you do that without alienating users? This video masterclass will teach you the secret.
Increase Conversion Today
Digital Adaptation
Digital is not just another tool we can bolt on to our businesses. It has transformed our world and our organisations need to adapt to this new reality. This book introduces management to the steps they need to take. Steps to ensure their organisation succeeds in the digital economy.
Learn more
