25+ Years of Advice on Digital Marketing and UX Best Practice

Advice on user experience,conversion optimisation and digital leadership from Paul Boag

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My Courses

Encouraging Clicks

Encourage users to take action on your website without resorting to manipulative techniques that undermine trust.
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Finding Clients

End your worries around finding new clients. Build a marketing strategy that will generate leads while leaving time for projects.
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My Books

User Experience Revolution

UX Revolution

Do you feel like the only person at your company who understands the competitive advantage a good user experience provides? Would you like to see change but cannot make it happen. Then User Experience Revolution is for you.
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Click! Encouraging Clicks Without Shady Tricks


If you believe that we shouldn’t trick users with dark patterns, then this book is for you. A practical handbook on how to increase conversion and drive sales sustainably without alienating users with shady tricks along the way.
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Digital Adaptation

Digital Adaptation

Digital is not just another tool we can bolt on to our businesses. It has transformed our world and our organisations need to adapt to this new reality. This book introduces management to the steps they need to success in the digital economy.
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Available Services

If you need help in any of the following areas, please feel free to get in touch.

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