25+ Years of Advice on Digital Marketing and UX Best Practice
Advice on user experience,conversion optimisation and digital leadership from Paul Boag
The Latest
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Learn to Design Like a Developer
As designers, we have a responsibility to consider the needs of developers when we create our design files.
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External Post
How To Create An Information Architecture That Is Easy To Use
If users cannot find the answers to their questions or are not exposed to critical messaging, they will not act, and your website will fail. To prevent that from happening, you need an effective information architecture.
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Good vs. Great. Which Are You?
We all want to either be (or work with) a great designer. But what makes a great designer? What does great look like?
Get advice on
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Content Strategy
- Website Copywriting: A Complete Guide and Checklist of Best Practice
- 10 Steps to Compelling Website Content Creation
- Why say no to the madness of content migration
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Development
- Why you should want to be a user experience developer
- How to squeeze the most from your images
- Designing with data and incremental development
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Digital Marketing
- Website Copywriting: A Complete Guide and Checklist of Best Practice
- Stop thinking of your site as a marketing tool
- How to save your marketing strategy with UX design
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Digital Strategy
- Digital Transformation: A Comprehensive Introduction
- So you want to write a digital strategy?
- Are you wasting money on periodic website redesign?
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Inclusive Design
- Accessibility is Not What You Think
- Stop Talking About Accessibility. Start Talking About Inclusive Design.
- Accessibility advice for businesses
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Interface Design
- How to adopt an iterative approach to UI design
- How to tell if you are a design snob
- How to Create Compellingly Simple Websites
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User Experience
- My Complete Guide: How to ensure user experience is a priority for your company
- The big question: Can you design an experience?
- How to Get Started With Usability Testing
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Working in Digital
- How to Grow a Successful Web Design Business With 10 Lessons
- The 8 worst things you can do to try and convince somebody
- How to start your promising career in UX design
My Courses
Encouraging Clicks
Encourage users to take action on your website without resorting to manipulative techniques that undermine trust.
More on Encouraging Clicks
Finding Clients
End your worries around finding new clients. Build a marketing strategy that will generate leads while leaving time for projects.
More on Finding Clients
My Books
UX Revolution
Do you feel like the only person at your company who understands the competitive advantage a good user experience provides? Would you like to see change but cannot make it happen. Then User Experience Revolution is for you.
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Click!
If you believe that we shouldn’t trick users with dark patterns, then this book is for you. A practical handbook on how to increase conversion and drive sales sustainably without alienating users with shady tricks along the way.
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Digital Adaptation
Digital is not just another tool we can bolt on to our businesses. It has transformed our world and our organisations need to adapt to this new reality. This book introduces management to the steps they need to success in the digital economy.
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Available Services
If you need help in any of the following areas, please feel free to get in touch.
