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Advice on user experience design, the web and digital transformation from Paul Boag
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Latest Posts
Why and How to Adopt a Digital First or Digital by Default Approach
The terms digital first and digital by default float around the boardrooms of a growing number of organisations like a bad smell. But what do they mean and are they an approach worth adopting?
Using Responsive Website Images for a Better Cross-Device Experience
Responsive design has transformed how we build websites in this multi-device world. But unfortunately, responsive design isn’t as simple as it first appears. That is especially true when you consider imagery.
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Content Strategy
Advice on improving the quality of the content you deliver via digital services. Whether that be copy, imagery, video or audio.
- How to get users involved in creating better content
- 7 ways a great copywriter crafts compelling web copy
Development
Ideas and thoughts on how development has a significant impact on the user experience through everything from security to performance.
- Why you should want to be a user experience developer
- Why performance is the best way to improve the user experience
- How to squeeze the most from your images
Digital Marketing
Opinions on the role of marketing in a digital world. Advice on balancing marketing objectives with the user experience.
More posts about Digital MarketingDigital Strategy
A look at the business strategy, governance and culture that drives a company's approach to their digital strategy and ultimately the user experience.
- Digital Transformation: A Comprehensive Introduction
- Minimum viable product (MVP). What is it and why should you care?
- What Is Customer Journey Mapping and How to Start?
Inclusive Design
Advice on how to make your digital services available to the widest possible audience.
- Accessibility is not what you think
- Accessibility advice for businesses
- Stop Talking About Accessibility. Start Talking About Inclusive Design.
Interface Design
Advice on everything from aesthetic design to improving the interfaces that support your digital services.
- How to adopt an iterative approach to UI design
- Design convergence is not a dirty word
- Logic isn’t enough. Design for the way users think
User Experience
Advice on how to improve the user's experience beyond the edge of the screen. Where user interface design stops, UX continues.
- Why you should want to be a user experience developer
- What Is Customer Journey Mapping and How to Start?
- Why performance is the best way to improve the user experience
Working in Digital
Thoughts and advice on a career in digital. From opinions about the direction of the sector to tips to improve your skill set.
- How to Grow a Successful Web Design Business With 10 Lessons
- Website Reviews: Why they suck and how to make them better
- How to take a vacation the right way as a Freelancer
Books and resources
User Experience Revolution
Do you feel like the only person at your company who understands the competitive advantage a good user experience provides? Would you like to see change but cannot make it happen. Then User Experience Revolution is for you. A practical playbook to place the user experience at the heart of your business.
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User Experience Culture Cards
Looking for practical tips on how to build a user-centric culture in your organisation? This set of 52 full-colour cards should inspire you and provide the techniques you need to make a real difference. Start winning over clients and colleagues today.
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Digital Adaptation
Digital is not just another tool we can bolt on to our businesses. It has transformed our world and our organisations need to adapt to this new reality. This book introduces management to the steps they need to take. Steps to ensure their organisation succeeds in the digital economy.
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