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Advice on user experience design, the web and digital transformation from Paul Boag
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Latest Posts
Conversion Rate Optimisation: A How-To Guide for Better Results
For many organisations, conversion rate optimisation is the key to online success. This how-to guide takes you through the process used to maximise the effectiveness of your website to convert.
Why and How to Adopt a Digital First or Digital by Default Approach
The terms digital first and digital by default float around the boardrooms of a growing number of organisations like a bad smell. But what do they mean and are they an approach worth adopting?
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Content Strategy
Advice on improving the quality of the content you deliver via digital services. Whether that be copy, imagery, video or audio.
- 7 ways a great copywriter crafts compelling web copy
- Content Management: How to effectively overcome legacy content
Development
Ideas and thoughts on how development has a significant impact on the user experience through everything from security to performance.
- Why you should want to be a user experience developer
- Designing with data and incremental development
- Minimum viable product (MVP). What is it and why should you care?
Digital Marketing
Opinions on the role of marketing in a digital world. Advice on balancing marketing objectives with the user experience.
More posts about Digital MarketingDigital Strategy
A look at the business strategy, governance and culture that drives a company's approach to their digital strategy and ultimately the user experience.
- Digital Transformation: A Comprehensive Introduction
- Website Reviews: Why they suck and how to make them better
- 7 things to do when stuck in a dead end digital team
Inclusive Design
Advice on how to make your digital services available to the widest possible audience.
- Accessibility is not what you think
- Accessibility advice for businesses
- Stop Talking About Accessibility. Start Talking About Inclusive Design.
Interface Design
Advice on everything from aesthetic design to improving the interfaces that support your digital services.
- How to adopt an iterative approach to UI design
- Design convergence is not a dirty word
- 5 exercises to engage clients and stop you wireframing alone
User Experience
Advice on how to improve the user's experience beyond the edge of the screen. Where user interface design stops, UX continues.
- Why you should want to be a user experience developer
- How to Get Started With Usability Testing
- How to successfully encourage newsletter signup with good design
Working in Digital
Thoughts and advice on a career in digital. From opinions about the direction of the sector to tips to improve your skill set.
- How to Grow a Successful Web Design Business With 10 Lessons
- The big question: Can you design an experience?
- Five tools to kick start your web design business
Books and resources
User Experience Revolution
Do you feel like the only person at your company who understands the competitive advantage a good user experience provides? Would you like to see change but cannot make it happen. Then User Experience Revolution is for you. A practical playbook to place the user experience at the heart of your business.
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User Experience Culture Cards
Looking for practical tips on how to build a user-centric culture in your organisation? This set of 52 full-colour cards should inspire you and provide the techniques you need to make a real difference. Start winning over clients and colleagues today.
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Digital Adaptation
Digital is not just another tool we can bolt on to our businesses. It has transformed our world and our organisations need to adapt to this new reality. This book introduces management to the steps they need to take. Steps to ensure their organisation succeeds in the digital economy.
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