25+ Years of Advice on Digital Marketing and UX Best Practice
Advice on user experience,conversion optimisation and digital leadership from Paul Boag
The Latest
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Does Your Branding Suck?
As UX professionals, we need to learn to challenge the constraints placed upon us to improve the overall experience. For example, if your brand sucks, it might be time to adapt it online.
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The Best UX Design Tools You Need for Testing in 2021
There is no excuse not to test your designs with so many excellent apps available and more being added daily. Here are the best UX design tools I have found to date.
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Why You Should Embrace Teaching
As UX professionals we all need to become better at educating others about user-centric thinking. That benefits our users, our stakeholders and ourselves.
Get advice on
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Content Strategy
- Website Copywriting: A Complete Guide and Checklist of Best Practice
- Content Management: How to effectively overcome legacy content
- How to Design a Landing Page in 7 Steps
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Development
- Why you should want to be a user experience developer
- How to squeeze the most from your images
- Minimum viable product (MVP). What is it and why should you care?
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Digital Marketing
- What Is the Best Digital Marketing Strategy?
- Calls to Action: 15 Techniques for Improvement, With Examples
- How to save your marketing strategy with UX design
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Digital Strategy
- Digital Transformation: A Comprehensive Introduction
- 10 mistakes that are ruining the success of your digital projects
- How to End the Pain of Shifting Project Priorities
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Inclusive Design
- Accessibility is Not What You Think
- Accessibility advice for businesses
- Stop Talking About Accessibility. Start Talking About Inclusive Design.
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Interface Design
- How to adopt an iterative approach to UI design
- Calls to Action: 15 Techniques for Improvement, With Examples
- How to Design a Landing Page in 7 Steps
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User Experience
- My Complete Guide: How to ensure user experience is a priority for your company
- Run Card Sorting Online with this Easy 9 Step How-to Guide
- How to save your marketing strategy with UX design
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Working in Digital
- How to Grow a Successful Web Design Business With 10 Lessons
- How to Get Web Design Clients Without Wasting Time
- How to take a vacation the right way as a Freelancer
My Courses
Encouraging Clicks
Encourage users to take action on your website without resorting to manipulative techniques that undermine trust.
More on Encouraging Clicks
Finding Clients
End your worries around finding new clients. Build a marketing strategy that will generate leads while leaving time for projects.
More on Finding Clients
My Books
UX Revolution
Do you feel like the only person at your company who understands the competitive advantage a good user experience provides? Would you like to see change but cannot make it happen. Then User Experience Revolution is for you.
Learn more
Click!
If you believe that we shouldn’t trick users with dark patterns, then this book is for you. A practical handbook on how to increase conversion and drive sales sustainably without alienating users with shady tricks along the way.
Learn more
Digital Adaptation
Digital is not just another tool we can bolt on to our businesses. It has transformed our world and our organisations need to adapt to this new reality. This book introduces management to the steps they need to success in the digital economy.
Learn more
Available Services
If you need help in any of the following areas, please feel free to get in touch.
