When most of us think about content, we are thinking copy. But today compelling content goes way beyond text. You can no longer stick to the written word.

Many of us know that the organisations we work for provide a terrible user experience. But we believe we are powerless to bring about change. Nothing could be further from the truth.

We all know prototyping is a great tool for developing user interfaces. But that is just the tip of the iceberg. They have so much more potential.

We cannot design the user experience alone. We need the help of our colleagues. That means we have to become advocates for the user experience.

As entrepreneurs we need to step back from day-to-day operations. We need to explore what would happen if we approached our business in a different way.

Our job as designers isn’t to convince people to do things they do not want to do. It is to persuade them to act now and act with our clients rather than the competition.