User personas have become a staple deliverable for branding and web agencies. But, how useful are they really and what other tools help us understand users better?
Personas are a great way to help visualise the people you are designing for. However, sometimes the traditional approach can be a bit overwhelming. Fortunately there is an alternative.
If your website was a person, what type of person would it be?
As user experience professionals we want the companies for whom we work to be more user centric. But building a user-centric culture is hard. This guide will get you started.
We cannot design the user experience alone. We need the help of our colleagues. That means we have to become advocates for the user experience.
This week on the Boagworld show we are joined by Brett Harned, Sam Barnes and Holly Davis to talk Agile.
Many of the changes you need to make as a digital team are outside of your control. But there is one thing you can do; sort your working environment.
This week on the Boagworld Show we are joined by Golden Krishna to discuss the future of user interface. A future that may well involve no interface at all.
Empathy maps are a powerful tool for helping teams better understand users. But that doesn’t mean they are perfect. You should feel free to adapt them to your circumstances.