Search Results for 'personas'
User personas have become a staple deliverable for branding and web agencies. But, how useful are they really and what other tools help us understand users better?
Personas are a great way to help visualise the people you are designing for. However, sometimes the traditional approach can be a bit overwhelming. Fortunately there is an alternative.
If your website was a person, what type of person would it be?
Many of the changes you need to make as a digital team are outside of your control. But there is one thing you can do; sort your working environment.
Empathy maps are a powerful tool for helping teams better understand users. But that doesn’t mean they are perfect. You should feel free to adapt them to your circumstances.