You will hear us talk a lot about digital services rather than websites or apps. This is because we want to focus on what service we are providing to users, rather than the mechanism we are using to deliver it.
We find that the term digital service helps us all to focus on user needs and organisational objectives. A service is something that helps people do something. We deliver these services through something like a website, but this may change over time. It is the service that matters not the medium.
Also read What the Heck is Digital Anyway?