Paul Boag

We Don’t Need to Put a Dent in the Whole Universe

Published:
22 November 2019
Reading time:
1 minutes

In this video, I share my belief that we don’t need to change the world and suggest a way we could together change one small corner of it instead.

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Steve Jobs famously talked about putting a dent in the universe. It has since become a mantra of sorts within the digital field. Every young digital professional wants to change the world.

I was recently on a panel discussing how design can change the world and indeed it can. However, that is not the experience of most designers or, most digital professionals.

Most of us work in relatively benign, unassuming jobs. We help businesses succeed or at best solve first world problems such as making a website slightly less annoying!

So where does that leave us? Can we make a difference? Can we provide social good? In this video, I share how I approach the issue and offer you an opportunity to work with me if you are interested.

Or find out more about the charity mentioned in my video.

  • Free access to 3 books including Click! that teaches you how to encourage clicks without shady tricks.
  • Choose between multiple email courses.
  • Choose between in-house or freelancers and agencies content.
  • Learn from an expert with over 30 years experience.

About me

I’m a UX consultant and conversion optimization specialist with 32 years in digital. I help teams create user experiences that work; winning support, improving results, and making change stick.

Contact me

Email: [email protected]
UK Based – Clients in North America, Europe, Asia, Australia.

how I help

  • UX Strategy – Spot what’s blocking a great experience and get a clear plan to fix it.
  • Improving Conversion – Simple, evidence-based changes that make every click count.
  • Coaching & Leadership – A sounding board to help you lead with clarity and confidence.
  • Training & Workshops – Hands-on sessions, playbooks, and self-learning so your team keeps improving.