Advice on Every Area of Digital and User Experience
Cannot find the answers you are looking for? Drop me an email and I will do my best to help.
Start here
If this is your first time on my site, I recommend you begin with the posts below.
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What Is the Best Digital Marketing Strategy?
The best digital marketing strategy is one that focuses on providing value to the consumer, not on promoting a product or service.
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Digital Transformation: A Comprehensive Introduction
Digital transformation has become crucial to business success, and yet many misunderstand what it involves. In this post, I seek to answer some of the most frequent and important questions surrounding the topic.
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My Complete Guide: How to ensure user experience is a priority for your company
As user experience professionals we want the companies for whom we work to be more user centric. But building a user-centric culture is hard. This guide will get you started.
Get advice on
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Content Strategy
Advice on improving the quality of the content you deliver via digital services. Whether that be copy, imagery, video or audio.
- 7 ways a great copywriter crafts compelling web copy
- Content Management: How to effectively overcome legacy content
- How to Build a User-Centric Information Architecture Without Endless Debate
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Development
Ideas and thoughts on how development has a significant impact on the user experience through everything from security to performance.
- Designing with data and incremental development
- Minimum viable product (MVP). What is it and why should you care?
- Why performance is the best way to improve the user experience
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Digital Marketing
Opinions on the role of marketing in a digital world. Advice on balancing marketing objectives with the user experience.
- Stop thinking of your site as a marketing tool
- What Is the Best Digital Marketing Strategy?
- How to save your marketing strategy with UX design
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Digital Strategy
A look at the business strategy, governance and culture that drives a company's approach to their digital strategy and ultimately the user experience.
- How to End the Pain of Shifting Project Priorities
- Why say no to the madness of content migration
- 7 things to do when stuck in a dead end digital team
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How To Guides
Want to know how to run a 5-second test or create a high converting landing page? These concise how-to guides will point you in the right direction.
- Run Card Sorting Online with this Easy 9 Step How-to Guide
- How to Improve Site Stickiness Now in 7 illustrated Steps
- How to Design a Landing Page in 7 Steps
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Inclusive Design
Advice on how to make your digital services available to the widest possible audience.
- How to Fix the Devastating Impact of Cognitive Load on Your Site
- Accessibility is Not What You Think
- Accessibility advice for businesses
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Interface Design
Advice on everything from aesthetic design to improving the interfaces that support your digital services.
- Newsletter Signup Strategies: A How-To Guide With Examples
- Design convergence is not a dirty word
- How to Create a Pattern Library and Why You Should Bother
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User Experience
Advice on how to improve the user's experience beyond the edge of the screen. Where user interface design stops, UX continues.
- Run Card Sorting Online with this Easy 9 Step How-to Guide
- How to start your promising career in UX design
- Why performance is the best way to improve the user experience
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Working in Digital
Thoughts and advice on a career in digital. From opinions about the direction of the sector to tips to improve your skill set.
- How to take a vacation the right way as a Freelancer
- How to Get Web Design Clients Without Wasting Time
- How to tell if you are a design snob
Also check out
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News
The most recent industry news combined with the latest updates about Boagworld.
- Helping Build the Future of Smashing Magazine
- It’s here! The User Experience Revolution has arrived.
- How to give an amazing talk without the nerves
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Reviews
Reviews and opinions on the latest apps, conference, services and books aimed at digital professionals.
- The most important source of UX education you’ve never heard of
- Designing with data and incremental development
- How to squeeze the most from your images
