Achieve Your Business Goals Through Improved Customer Experience

I help savvy marketers, product owners and UX advocates demonstrate that a useable, accessible and people-first experience is the best path to business success.

What benefit I bring

I can help you form your service design strategy. To move from managing digital services on an ad-hoc basis to having a clear vision. A roadmap and strategy that allows you to become user-centric. After all user-centric organisations outperform the competition. They have better reputations and attract more support.

I can help change the culture of your organisation and make your strategy a reality. Becoming a user-centric organisation takes organisational change. Digital has changed the world and organisations need to adapt. But that is not always easy to do from the inside. That is where I can help.

I can provide ongoing support for digital leaders. Digital transformation into a user-centric organisation takes time and a lot of effort. It involves hundreds of decisions and discussions every day. Having an outside expert you can turn to makes all the difference.

I can help educate management and colleagues about the benefits of becoming user-centric, service orientated and digital-first. I can provide training that will help colleagues adopt best practice. But I can also present to management to convince them of the need to change.

More on My Approach

Services I provide

I provide the above benefits through a broad range of services.

Gerry McGovern, Author of Transform

Paul is one of the smartest, most passionate, most generous people I know in the web / online industry. He is truly committed to helping organisations become simpler and more customer-centric. Gerry McGovern, Author of Transform

A Passionate Educator

Although my main work is on strategy, I am also passionate about sharing best practice. I write for many publications about user experience and digital transformation. But I also spend a significant part of my time providing training.

If you want to educate an audience about best practice in either user experience or digital, I would love to speak to you.

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Who I am helping

Most of my work is in the not-for-profit sector, but I do take on commercial clients too. In particular, I specialise in government bodies, higher education institutions and larger charities. But I also help those who run digital service companies. Whether you run a web design agency, offer content strategy services or work as a freelancer, I can help. I even work for web startups. I can help build your reputation, grow your business and achieve your business goals.

Just some of the organisations I have worked with recently:

Dylan Valade: PUMA

Paul has the ability to see what is hiding in plain sight. He validated ideas under consideration and provided new, actionable recommendations. The most valuable insight was illustrating how our issues were symptoms of an inefficient UX project team structure. Dylan Valade: PUMA

What makes me qualified?

Good question! In fact, there are few others who have my depth of knowledge in digital transformation and user experience. Especially within the not for profit sector.

Just some of the reasons people choose to work with me include:

  • I have been doing this a long time. Over 25 years now!
  • I have worked with organisations like the BBC, European Commission and UCAS.
  • I am a published author who has written six books on various aspects of user experience design.
  • I speak on user experience and digital transformation all around the world.
  • Clever people seem to think I contribute something of value.

The problem is the longer I work in digital the less I know for sure. I don’t have any magic answers. But I do have tried and tested processes and methods for success.

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