Digital Transformation Training: A Practical Guide

Digital Transformation. The buzzword of the moment. Everybody from IBM to the British Government claim to be in the throws of digital transformation. But what is it and what does it mean in practice?

This course will cut through the hype and answer a simple question. What does digital mean for how you do business? Your team will learn how digital has changed consumer behaviour. They will discover what steps they will need to take if your organisation is going to survive in this new business reality.

Sounds good? Get in touch!

Who is the course for?

If you realise that digital has changed your sector. If you feel frustrated that your organisation isn’t adapting fast enough, this course is for your company. Don’t wait for senior management to make things happen. Digital transformation doesn’t need to start with them. It can begin with anybody who sees the need to change.

Whether a marketer, designer, developer or project manager. Whether a middle manager or the most junior member of staff. With time and patience you can begin to transform how your organisation does business and this course will show you and those you invite the way.

Digital Adaptation Cover
This course draws heavily on the theme’s covered in Paul’s book Digital Adaptation.


There is no magic programme for digital transformation. There is no one size fits all and there is no quick solution. Each organisation needs to find its own way to adapt to the new digital reality.

No one day course could teach you all you need to know. But it can get you started. This course aims to do just that. It will show you how to find others that share your concerns and mobilise them into action. It will teach you how to start educating your colleagues and outline a roadmap for change. But most of all it will show you how to engage management and take your first tentative steps into a different business reality.

If you have become frustrated. If you feel nobody else gets the urgency facing your company, then this course will help.

What you will learn?

This course will cover:

  • Finding digital advocates in your company.
  • Building a grassroots campaign for change.
  • Creating a case for change.
  • Engaging management.
  • Encouraging cross departmental collaboration.
  • Initiating pilot projects to bring about change.
  • Introducing a different way of working.

Medecins San Frontieres, being a decentralised international association, faces challenges in meeting the needs of a diverse global audience. Paul has been invaluable in helping us see the potential of digital for doing this. Nondas Paschos (MSF)

How will we benefit?

When your team has completed this course they will be able to:

  • Present a compelling case for investing in digital to management.
  • Design and execute an internal education program to raise awareness of digital.
  • Identify and run your first pilot project to prove the value of digital.
  • Work with tools and techniques to help shift the organisations culture.
  • Establish new digital friendly working practices.
  • Overcome organisational barriers that prevent adapting to the digital world.
  • Work to improve digital experiences across platforms and business silos.

Interested? Get in touch!

If this sounds interesting or if you have questions I would love to talk. Email me on or call 07760 123 120.