Whether raising awareness or encouraging action, marketing is becoming increasingly complicated as the number of channels continues to skyrocket.
To address this problem, we need to understand who our audience is and what they want. Customer Journey Mapping can help us do precisely that.
After watching this presentation you will be equipped to discover:
- Where best to invest your limited time, resources and budget.
- Which channels matter the most to your audience and why.
- Who your audience is and what they need from you.
- Methods of keeping your audience in the front of your mind when designing a campaign.
- Exactly what journey your audience is going on and how best you can shape it.