To offer a great user experience you have to do more than build great digital tools. You need an organisational culture that supports great experiences. In this workshop you will learn how to build that from the ground up.
You don’t need to be a senior manager to attend this course. Anybody can help to transform an organisations culture to be more user centric.
Don’t wait for senior management to make things happen. Becoming user centric doesn't need to start with them. It can begin with anybody who sees the need to change.
Whether a marketer, designer, developer or project manager. Whether a middle manager or the most junior member of staff. With time and patience you can begin to change how your organisation interacts with users at every level.
No single day course is going to transform your organisations attitude towards its customers. But it can layout a roadmap for change and that is what this workshop offers.
This workshop offers practical guidance on how to start raising the profile of the user within your organisation. How to get colleagues on board and build a grassroots movement for change. How to present a case for change to management and how to start shifting the culture of an entire organisation.
Most of all the course will detail how to show management and colleagues the reality of the user experience. It will show you new ways of putting the user in front of colleagues and ensuring they think about their needs as they do their daily work.
Finally the course will introduce you to techniques for proving the benefits of user experience. This will include a detailed guide to building proof of concepts. Prototypes that show, rather than tell, management about the benefits of UX.
This course will cover:
- What a user centric organisation looks like.
- How to sell the benefits of user experience.
- How to create a grassroots movement for change.
- How to raise the profile of the customer.
- How to develop a proof of concept.
- How to build around user needs.
- How to get managements support.
- How to transform the organisations culture.
Paul is one of the smartest, most passionate, most generous people I know in the web / online industry. He is truly committed to helping organizations become simpler and more customer-centric. Gerry McGovern
When your team has completed this course they will be able to:
- Sell the benefits of user experience design.
- Develop an internal comms campaign to mobilise colleagues.
- Collaborate with a team of other user experience evangelists.
- Work with colleagues across silos to improve the user experience.
- Convince management to take user experience seriously.
- Establish policies that encourage user centric thinking.
- Keep the user front and centre in the minds of colleagues.
- Build a proof of concept to sell the benefits of user experience design.
If this sounds interesting or if you have questions I would love to talk. Email me on firstname.lastname@example.org or call 07760 123 120.