I solve #firstworldproblems. I make those little user experiences better. I make dealing with organisations less frustrating and even special. I help organisations be a little more human and a little less… well… corporate.
And that is a good aim. After all, we live in a stress-filled world. Sure, our basic needs like shelter and food are never a problem. In fact, our standard of living is an embarrassment. But we are a society plagued by pressure, depression and overwork. If I can make people’s lives a little easier that is good.
I am here to help not-for-profits
But that is not enough for me. I cannot solve first world problems without considering the more serious issues in our world. I want to help organisations who make a difference in the world. Organisations that solve bigger issues. Issues of education, safety, health and well being. That is why I work mainly for not-for-profits.
In fact, I discount my rate for many charities. If you have a worthy cause. I will do my best to support it. But that is not enough either.
Making my profits make a difference
I want my business to make a measurable difference in the lives of people in poverty. That is why I give an average of 10% of my companies profit to a small charity working with disadvantaged children in India.
It is not a charity you will have ever heard of. They only have a tiny website (I need to do something about that). They are just a family who wants to make a difference in the poorest parts of India. They run a school for local children and provide a home for children who have been abandoned. But their biggest passion is providing education for young girls in a country where girls are often pulled out of school and married underage.