If you are looking for somebody to design a user interface that wows you and your boss, I am not your guy. But, if you are looking to improve your conversion rate and user experience, then I can help. I achieve these aims in four ways.
Identifying Problems
I start by identifying areas in your user experience where there are problems. I do this through:
- Website reviews.
- Customer journey mapping.
- Website analytics and session recorders analysis.
- User interviews and testing.
Testing Solutions
Once I have identified a problem, I explore possible solutions that I test to ascertain their effectiveness. I do this using:
Ongoing Iteration
For many clients, I also help them ensure their website experience and conversion rate continue to grow over the long-term. I do this by:
- Helping them create a design system.
- Designing an ongoing testing and iteration program.
- Taking on the job of managing the website for the client.
Supporting Teams
I can also support in-house teams to optimise the experience and increase conversion themselves. That happens through:
My Approach
Can I be honest with you? I am not interested in receiving a brief to redesign your website. I don’t mean to sound dismissive. It is just that, in my experience, it doesn’t result in a site which lives up to its potential.
Periodically redesigning a site every few years doesn’t work. For a website to succeed, you need to iterate continually, improving it based on user feedback and changing organisational needs. In short, it needs to be actively managed.
End the cycle of costly, periodic redesigns, where your site is thrown out every few years and never achieves your objectives. Instead, start investing in your site a little and often.